The Accidental Tech Podcast

23: The X Or The X


00:00:00   that's my fault again well to combination transaction allows more [TS]

00:00:03   chances that it's not your fault again yes the most egregious error I made in [TS]

00:00:12   the last episode was reporting that the global San iSCSI initiator was free it [TS]

00:00:17   used to be free but apparently a couple of years ago [TS]

00:00:21   free now it's 90 bucks and so when looking at iSCSI initiators you have [TS]

00:00:27   global global Senate ninety an dado 295 so 200 basically I still continue to get [TS]

00:00:35   positive recommendations for the added one and mixed to negative [TS]

00:00:39   recommendations for the global San Juan few people send in a few a few kernel [TS]

00:00:44   panic stories about global San so given the price difference is now much much [TS]

00:00:49   smaller than it was before I would if I was going i skazhi I would go with the [TS]

00:00:54   arrow on but I still haven't won also interesting I skazhi thing that few [TS]

00:00:59   people have pointed out to me I didn't realize but it makes perfect sense [TS]

00:01:02   because I skazhi is basically just like running the direct drive access protocol [TS]

00:01:09   over the wire you can actually like like let's say let's say Mac OS whatever [TS]

00:01:15   Mavericks or whatever comes after Mavericks comes out and your iSCSI [TS]

00:01:19   initiator of your favorite stops working and just won't work again you can take [TS]

00:01:26   the drive out of the out of an ass and stick it either directly into the [TS]

00:01:31   computer into one of those drive dock things and because I just accessing the [TS]

00:01:37   drive directly if you plug it into your computer it works directly because like [TS]

00:01:42   it's formatted however you formatted it it's like a block level protocol so I [TS]

00:01:48   think it's pretty cool so that that's like an interesting kind of insurance [TS]

00:01:51   policy against cuz we know we were discussing last episode how I was [TS]

00:01:55   worried enjoyment you know you were worried about you know first of all even [TS]

00:01:57   needing to run a third-party colonel thing to to have this protocol enabled [TS]

00:02:00   but also I was worried about you know what happens when a new version of the [TS]

00:02:04   OS comes out and we know what if your iSCSI initiator breaks how long does it [TS]

00:02:09   take them to fix it do they ever fix it [TS]

00:02:12   has caused problems it's nice to have the option that you know we can always [TS]

00:02:17   just like they have wondered Dr duct injury nor does my now and if not you [TS]

00:02:22   can get one from Amazon for like 30 bucks or something but it is nice to [TS]

00:02:27   have that kind of fallback option and also one more little bit of follow-up on [TS]

00:02:32   the on the nasa topic one person recommends I was unfamiliar with this [TS]

00:02:37   cause I i've been paying a lot of attention to PC hardware and a prob [TS]

00:02:41   about five years but there's an HP microserver and it of course XP HP makes [TS]

00:02:49   a really really awesome servers and networking products and their website is [TS]

00:02:54   completely abysmal makes all the impossible to find an impossible to find [TS]

00:02:58   information about but if you search Amazon for HP microserver you can see [TS]

00:03:03   there's a few of these things as basically it it looks like a four bein [TS]

00:03:07   ass and it's it's like a little cube and it's like 300 bucks with some kind of [TS]

00:03:15   low power CPU a little bit of RAM and for hard drive bays and even optical day [TS]

00:03:19   so if you are looking into the build your own area of nasa's the HP [TS]

00:03:26   microserver might be worth looking at that's all I really know about it but it [TS]

00:03:28   looks really interesting and and i would i would certainly want to play with that [TS]

00:03:31   if I had a good reason to get what you guys have fun on the ice caused you [TS]

00:03:36   think with like playing the drives out of your nasa and connect directly with [TS]

00:03:41   enclosure or in the old days putting them inside your Mac Pro can make sure [TS]

00:03:45   you don't use any raid setup obviously you're nasty if you do this if you if [TS]

00:03:48   you have a bunch of drives in there and you want to [TS]

00:03:50   be able to flexibly takeout drives and stick in new ones of different sizes and [TS]

00:03:54   haven't you know three silver and everything like if you're doing that you [TS]

00:03:58   lose the advantage of being able to pull that drive out and attach it you know [TS]

00:04:02   not through the next year thing even if you're using iSCSI that's one thing to [TS]

00:04:06   be aware I sort of have enough of a reason to to try i skazhi and spent 200 [TS]

00:04:11   bucks and get the thing and and try it but it's it's nice to know that an [TS]

00:04:15   option like in case a time machine thing breaks with 10 9 because one of the [TS]

00:04:19   things as ten nine apparently changes either removes AppleTalk feiler Fe or it [TS]

00:04:27   is disabled by default one of those people who doesn't remove it [TS]

00:04:32   okay well anyway runs errands network access over SMB too much I should know [TS]

00:04:36   more about all this research on that but it ends of people are speculating that [TS]

00:04:40   might break or change the time machine things it will snow people keep asking [TS]

00:04:44   me that as well and i actually don't know the answer so I can break in da and [TS]

00:04:47   tell you but my guess is that time she is still only because they did a bunch [TS]

00:04:52   of weird enhancements to time machine to Network Time Machine backups and your [TS]

00:04:57   special that we got some email from somebody I think it was saying that when [TS]

00:05:01   when Apple made to the great time machine over the network used to be a [TS]

00:05:04   terrible and they did some sort of Procol great to make it not terrible and [TS]

00:05:09   if you happen to have a third party mask device that supported the old terrible [TS]

00:05:12   way and that company didn't upgraded to support the new way than you were sad [TS]

00:05:16   because even though your device typically supported time you should use [TS]

00:05:19   the old terrible and I think both felt terrible and the new way for both [TS]

00:05:22   buildup of that piece of my guesses Time Machine over the network to a time [TS]

00:05:27   capsule continues to use AFP even in Mavericks and I say that having not [TS]

00:05:31   tested it all good to know and I'll be able to I think actually ours is going [TS]

00:05:37   to do another article about s&V to an AFP and that's going to be my excuse for [TS]

00:05:42   not helping advertisers don't have this type of help I don't have a time capsule [TS]

00:05:46   of any stripe available for an ass for that matter where I also thought it was [TS]

00:05:51   interesting [TS]

00:05:52   last episode we talked very briefly about the the new Apple 802 11 AC [TS]

00:05:57   Airport Extreme and time capsules and you mention of course that has a family [TS]

00:06:01   was news to me and I i knew that there was an empty drive bay inside of it but [TS]

00:06:07   I didn't actually look at the turn onto something that I believe actually join [TS]

00:06:09   you probably told me at the BBC at some point we're walking somewhere but I [TS]

00:06:14   looked at the iFixit teardown of the new AirPort Extreme Base Station and it is [TS]

00:06:20   pretty comical because it is just like a giant three and a half inch hard drive [TS]

00:06:24   bay in the middle of this this thing that you know does not need one [TS]

00:06:29   otherwise if it isn't a time capsule its 3.5 inches are you positive you're on [TS]

00:06:37   the chat I gotta find things out to be gigantic is a bit like the amount it [TS]

00:06:43   diagonally so basically it standing up on end but it's oriented diagonally in [TS]

00:06:47   the case so it's as if you drew a rectangle a talk to hang around like a [TS]

00:06:54   diag [TS]

00:06:54   around a 45 degree day at the hard drive that is the shape of this thing it's [TS]

00:06:59   really weird and so that's and so i think is interesting first of all that [TS]

00:07:06   you know it has it that the risk of making the same unit whether it's a time [TS]

00:07:09   capsule or not and then just not having a hard drive or a or even a little [TS]

00:07:15   country cable that goes into it here you can see it and it also is how much it [TS]

00:07:21   looks like the new Mac Pro construction inside and then the third interesting [TS]

00:07:24   thing which puts kind of was a disappointment to me I thought that the [TS]

00:07:28   hope that the point of that tall shape was to make larger antennas inside to [TS]

00:07:33   have like it at all antennas are spaced out a bit for you know better better [TS]

00:07:37   reception better range [TS]

00:07:38   different different frequencies whatever the case may be and turns out I could [TS]

00:07:43   tell from this stare down it looks like all of the antennas are still in the top [TS]

00:07:48   elite so there's there appears to be no reason for it to be tall other than to [TS]

00:07:55   fit the hard drive and have a smaller footprint and maybe you know have have [TS]

00:07:58   more room for the cooling and everything that [TS]

00:08:00   but there appears to be no no good radio reception reason for to be tall with the [TS]

00:08:06   exception that maybe that it gets a little bit off of whatever service you [TS]

00:08:10   have the thing on [TS]

00:08:11   gets the intent is a little bit higher than that service to get a little bit [TS]

00:08:14   less interference but that can matter that much but I don't know so it was a [TS]

00:08:19   pointed out that anyway this might be the most boring follow-up we've ever [TS]

00:08:24   done that's saying something like this router is exciting because it's terrible [TS]

00:08:29   I don't want to buy this thing i buy on us like Asus things with to target [TS]

00:08:37   looking at an estate I i just like I want all the features of thing provides [TS]

00:08:41   I want to be able to just plug in the printer and have the USB printer sharing [TS]

00:08:44   thing because I still have my cheap printers and I like the management [TS]

00:08:49   software that the new versions kinda crappy but it's not you know it's [TS]

00:08:53   everything is fine except the fact that is gigantic and has a fan and there's a [TS]

00:08:59   place for hard drive that I'm not going to use and they took away one network [TS]

00:09:03   port versus the one I have now so I don't think I could could buy this thing [TS]

00:09:06   you have a month for yet another one I have like the one you know and then I [TS]

00:09:12   think it has four I could run over and check now as soon as long as they have [TS]

00:09:16   been the previous shape of the slick though at the white Mac Mini shape [TS]

00:09:19   rectangle they've always had three as far as I know mine mine doesn't let me [TS]

00:09:25   go check was a need to give Marco something to do in editing right back [TS]

00:09:35   account of that kind of the parts yet when he got the same as I was fooled by [TS]

00:09:41   like the USB cable sticking out of the back of its annoying because like it's [TS]

00:09:47   kind of a weird number to have i get if you have if you if you don't have any [TS]

00:09:51   wireless devices or any wired devices then you can use any ports and if you [TS]

00:09:55   have wired devices you probably need more than that I have a bunch of [TS]

00:09:59   switches connected I think so yeah quite a rat's nest as it extends out from I'm [TS]

00:10:04   a little disappointed that you don't have all your cables like zip tied [TS]

00:10:07   color-coded etcetera etcetera [TS]

00:10:09   I could but when I possible my dad and I rewired are my home theater which I say [TS]

00:10:17   that with enormous air quotes we we rewire the home theater in order to [TS]

00:10:21   change from component ur component composite that wrong whatever doesn't [TS]

00:10:26   change from those two HDMI cables and even I decided to color code the HDMI [TS]

00:10:33   cable so the ones going from the source into the wall [TS]

00:10:36   the colors match the ones coming out of the wall into the TV cuz I'm not dirty [TS]

00:10:41   that is impressive I know I thought you'd like that that's what we talked [TS]

00:10:45   about tonight [TS]

00:10:46   well it might be worth talking about the developer portal being done for so long [TS]

00:10:51   because at the time of record this it still is but because this is coming out [TS]

00:10:55   to Muslim public in about a week I don't know how how useful that discussion [TS]

00:10:59   would be assuming it's probably gonna be up in a week a lot of the eyeless [TS]

00:11:05   development world is probably grinding to a halt right now it during a major [TS]

00:11:10   work period getting ready for iOS 7 so it's kind of a big deal but they're [TS]

00:11:13   still selling software like there I did increase of magnitude for example the [TS]

00:11:17   iTunes Store where nobody can buy anything that iTunes cells going down [TS]

00:11:20   would be more of a fire drill than this which is which is why I think I'll be [TS]

00:11:24   more willing to say look not like the iTunes Store went down guys I know [TS]

00:11:28   developer gonna be doable let's take the extra six hours or whatever to make sure [TS]

00:11:32   that we have our stuff together because as terrible as it is for the developer [TS]

00:11:37   portal to be down it's not a type thing with his big clock on the wall with a [TS]

00:11:40   dollar sign in front of it and numbers taking up every second thing is down [TS]

00:11:43   with two jobs ago I was a company like that it's like every every minute or [TS]

00:11:47   server is down we was this amount of money at the big number so it makes a [TS]

00:11:51   difference [TS]

00:11:51   whereas yet now it's a bummer that people can put stuff up in the store and [TS]

00:11:54   stuff like that but customers can still buy out the engine of revenue running [TS]

00:11:59   into Apple's still running and I think they can afford downtime here and just [TS]

00:12:04   like apologized profusely and be nice and extend people's undo all that stuff [TS]

00:12:07   versus like what we what we would see from Apple kind of motion and [TS]

00:12:11   communication we would see from Apple at the iTunes Store itself was down that [TS]

00:12:15   would be like New York Times headline calamitous I think this this might this [TS]

00:12:22   might be result and you know you kind of get the feeling from Apple that you see [TS]

00:12:26   in a valley WBC and you think wow they really love developers in this really [TS]

00:12:31   high priority for them but then you see what they do for the rest of the year [TS]

00:12:35   for developers and it's kind of a mixed bag some sometimes it looks like they [TS]

00:12:39   really care and put a lot of resources into it and sometimes it looks like they [TS]

00:12:44   couldn't possibly care less and you know we get a lot of a lot of everything in [TS]

00:12:47   between [TS]

00:12:48   Developer Program the the VP who's responsible for that is Phil Schiller [TS]

00:12:53   and Phil Schiller does a lot and it's kind of it's kind of hard for people [TS]

00:12:59   like us on the outside to really get that great of an idea of what exactly [TS]

00:13:03   Phil Schiller doesn't and how much she does but from what we can tell it seems [TS]

00:13:08   like he does a quite a bit and so things like like you know whether developers [TS]

00:13:14   can do XY or Z or getting the kind of attention they they want he might not [TS]

00:13:21   have time to care about that [TS]

00:13:23   throughout the entire rest of the year that's not to BBC week in scale study [TS]

00:13:28   there like he's not a tech guy you know not that nothing has to be there in [TS]

00:13:31   their fixing the service but it kind of like organization you would expect in an [TS]

00:13:35   organization responsible for some really important piece of server-side software [TS]

00:13:38   is important to the business would have come from the technical side then it [TS]

00:13:43   wouldn't be the guy would be marketing well but anybody does he know marketing [TS]

00:13:47   I think it isn't giant quotes there because he does so many other things [TS]

00:13:50   like he's he's involved with a lot of different things the company's product [TS]

00:13:55   design market like much more so than regular martini but not he's not a craig [TS]

00:13:59   Venter here for trying so they are anything like he didn't come up now that [TS]

00:14:02   you know that even like i mean any cute started charging the iTunes Store so [TS]

00:14:09   maybe did he come from engineering background but if you like that team [TS]

00:14:14   like knows that they're responsible for online services whereas developer [TS]

00:14:17   relations probably within Apple as seeing as a wing of the company that [TS]

00:14:23   relates to people versus we run web services but developer relations does [TS]

00:14:27   run web services in their important web services those kind of schizophrenic [TS]

00:14:30   relating to people who need to make people happy it's like a customer [TS]

00:14:35   relationship management type role but this is under part of its Web Services [TS]

00:14:38   and it's really important so you have to have part of the team that in that area [TS]

00:14:42   versus people who run iTunes like look we're running a gigantic web store and [TS]

00:14:46   there may be some sort of relating to customers involved in that but really [TS]

00:14:49   burn online services think so and he was like I don't know she's in charge of [TS]

00:14:53   that whole thing ever said the org chart up I think he's the head honcho and try [TS]

00:14:58   to all that is that's what I thought I I think it's it's worth considering [TS]

00:15:03   whether I hate I hate to use the freezing it's time for a political [TS]

00:15:08   outlook that's like a crappy headline thing but do you think Apple needs [TS]

00:15:12   somebody at that as VP level representing the developers developers [TS]

00:15:18   and defend the App Store almost exclusively or primarily at least that's [TS]

00:15:22   what they do is right now you know Phil Schiller I think probably as too much on [TS]

00:15:25   his plate to be that guy you know do you think I mean what are you doing pretty [TS]

00:15:33   well but it's it's hard to argue that will surely change anything about what [TS]

00:15:37   they do because we're doing pretty well set up now but you know you look at [TS]

00:15:43   things like like the App Store and the App Store has always looked like it has [TS]

00:15:48   way fewer people working for that really does it has and there there are certain [TS]

00:15:53   things that [TS]

00:15:53   about it that have lasted way longer than they should have never changed for [TS]

00:15:59   instance the category list the app category list is really weird and most [TS]

00:16:05   of those categories reveille when the App Store launched most of the App [TS]

00:16:09   Store's mechanics most of the layout most of the most of the things we think [TS]

00:16:14   we know as the after today almost all of that was there on day 10 of 56 years ago [TS]

00:16:21   however many years ago 2008 was and so it seems like you you you obviously like [TS]

00:16:28   you look at at pages you look at what Google has done to the Play Store in the [TS]

00:16:36   same time or less time actually think and you can see I mean obviously they [TS]

00:16:41   have a whole bunch of issues themselves and certainly not perfect over there by [TS]

00:16:45   any means but they've they've had a lot of features that are really nice to have [TS]

00:16:50   some that aren't a lot they're really nice to have an Apple has done very [TS]

00:16:55   little of that sort of thing you know there's there's things that developers [TS]

00:16:59   are always posting blog post myself included for always putting blog posts [TS]

00:17:02   about you know if you could change one little thing or add this one feature it [TS]

00:17:06   would make such a big difference and those kind of changes almost never [TS]

00:17:10   happened in the App Store I think you might want to talk about something [TS]

00:17:14   that's awesome but you talking about bloggers that are saying if only this [TS]

00:17:20   one thing happened it would be so much better made me think of it underscores [TS]

00:17:24   article about upgrade pricing which i think is worth talking yeah definitely [TS]

00:17:27   so we'll get to that in a minute first me tell you about something we like this [TS]

00:17:32   is an app that you've probably heard of but amazingly as far as I know the [TS]

00:17:38   developer has not sold like three hundred million copies of how many iOS [TS]

00:17:41   devices are there three hundred million a lot more than that now a lot as far as [TS]

00:17:47   I know he hasn't sold three million copies it's so our job is not done yet [TS]

00:17:51   this act is called drafts and by advil tortoise and draft it's it's kind of [TS]

00:17:58   hard to describe what it is in a way that makes you realize how good it is [TS]

00:18:03   but I'll give it a shot [TS]

00:18:04   ok so draft is a quick capture a [TS]

00:18:07   app that launches and its it launches into a TextView a text field and it's [TS]

00:18:13   just ready for you to start typing it launches really really quickly and the [TS]

00:18:16   whole point of it is quick quick capture so whenever you are thinking about [TS]

00:18:21   anything with text you launch drafts and you are immediately beginning with a [TS]

00:18:25   technical matter what else you were doing so it's where text starts on your [TS]

00:18:31   iPhone or iPad it can capture notes ideas status updates and then it has all [TS]

00:18:37   these sharing and communication options built them so you capture the text first [TS]

00:18:41   to type it in as soon as you're ready to go you know then as soon as you're done [TS]

00:18:46   typing in whatever you had in mind before you forget then you have an [TS]

00:18:49   almost a limitless array of options so let me see what I hear you me last year [TS]

00:18:54   you can send it as an email or text message you can get a calendar event you [TS]

00:18:58   can post Twitter Facebook asp.net you can say to Dropbox Evernote you can [TS]

00:19:02   forward the text of your draft to a whole bunch of apps including OmniFocus [TS]

00:19:06   things fantastic au tweet but this is one of those apps that it oh and by the [TS]

00:19:13   way it sinks it users lightning-fast sink to go through to go through between [TS]

00:19:18   your iPhone and iPad or multiple iPhones if you're one of those people [TS]

00:19:21   day and night maybe who knows there are some of those people and butter [TS]

00:19:26   misunderstood so drafts for iPhone is $3 drafts for iPhone is $4 they're both in [TS]

00:19:35   the App Store and you know this is one of those things where if you've ever [TS]

00:19:39   talked about her thought about your workflow this is the kind of app that [TS]

00:19:43   you need because anybody who thinks about workflows this is the day love [TS]

00:19:48   this because it is like it and one of things one thing's developer suggest is [TS]

00:19:53   try for a week in your Dock [TS]

00:19:56   try for a week there you'll see because if you start using this as like your [TS]

00:20:02   starting point of I have something some kind of text to enter and then do [TS]

00:20:06   something with later or right now even just for faster access this is as good [TS]

00:20:12   at the last time Maryland did a sponsor refer draft I think it took about 15 [TS]

00:20:17   minutes I'm gonna try to do that but [TS]

00:20:19   it's really hard to describe just how cool is happens and how much time it can [TS]

00:20:23   we save you and and how you know if you have on his ideas that you need to [TS]

00:20:27   quickly capture the best thing you can do is just get out as soon as possible [TS]

00:20:33   that you know that you might forget or you know if you like some other at maybe [TS]

00:20:37   some other thing pops up in some kind of problems to deal with this kind of [TS]

00:20:39   distraction like a look at a list of tweets I want to read instead of the [TS]

00:20:44   standard there's there's so many to so many possible distractions and slowdowns [TS]

00:20:48   when you go directly into the the endgame of what you were typing for with [TS]

00:20:53   drafts [TS]

00:20:54   launch the app and you can start typing it's that simple so anyway [TS]

00:20:58   dress for iPhone again three bucks dress for iPad for bucks they have lightning [TS]

00:21:02   fast link between them go to actual tortoise is it a jeweler agile [TS]

00:21:07   you are you an expert on this casey you are in the building business it is a [TS]

00:21:15   jewel tortoise dot com slash drafts go there to learn more and get the app or [TS]

00:21:20   just search for draft on the App Store because it is actually so popular you [TS]

00:21:24   will find it is so good so casual tourist dot com slash direct / drafts [TS]

00:21:30   and thanks a lot to actual tortoise for sponsoring our show and a little tidbit [TS]

00:21:37   here the creator of actual Taurus pretty much a pretty much invented X callback [TS]

00:21:45   URL he he emailed me for a while a while ago he makes an app called terminology [TS]

00:21:52   it's an awesome dictionary and kind of word exploration and forever ago we are [TS]

00:21:58   trying to figure out a way to Instapaper could look up words and terminology and [TS]

00:22:02   inhabit bounce back to Instapaper after your lookup was done and so he and I [TS]

00:22:07   kind of coordinated on the standard and then I'm like look I don't have time to [TS]

00:22:11   do anything more with the standard in public but I would love it if somebody [TS]

00:22:16   took this around with it and so he took it and ran with it and made a callback [TS]

00:22:20   URL Billy what it is today [TS]

00:22:22   and made it you know I made a site made a directory evangelize people using it [TS]

00:22:26   and then now it's a huge thing you know pretty much every app on federal [TS]

00:22:32   property she's iPhone uses some way it's it's it's you know great way for apps to [TS]

00:22:38   work together and you know since iOS still doesn't even with seven still [TS]

00:22:42   doesn't give us a whole lot of good interaction sharing options or data data [TS]

00:22:47   sharing between apps or anything like that it's a really great standing here [TS]

00:22:53   until we get anything cool like that and even before even even afterwards useful [TS]

00:22:58   so anyway thanks a lot to transfer funds soaring and grab the developers really [TS]

00:23:03   cool guy and if you like a callback URL and you haven't bought all those apps [TS]

00:23:07   you should and that's it all right so moving a little so thanks to them for [TS]

00:23:14   sponsoring the one thing I want to talk about in this cute in my mind after you [TS]

00:23:19   said bloggers talking about what Apple should do is underscored david smith's [TS]

00:23:24   post from a couple days ago when I put it in the chat about logic is logic [TS]

00:23:31   Exalogic 10 I feel [TS]

00:23:33   Logic Pro John something we lose china is trying to figure out the exit the 10 [TS]

00:23:42   for Logic Pro [TS]

00:23:45   question are you being serious yes I'm assuming its hand but I don't know I [TS]

00:23:51   don't do this stuff that's what market does well as you do on the Edit make me [TS]

00:23:57   doubt myself I'm always want to be like two products got an active member of the [TS]

00:24:04   Roman numeral 10 2010 he said he acts who knows it could be the case maybe I'm [TS]

00:24:09   crazy now I feel like I have to go back and watch that like Final Cut Pro 10 [TS]

00:24:12   whatever it was you know that the intro video demoed it was so hard that I was [TS]

00:24:17   trolling you but I'm not I'm really not sure anyone special kind of trolling [TS]

00:24:25   right right so david smith said you know we were looking we as a collective app [TS]

00:24:33   developers were looking at Apple to have an instance to need upgrade pricing to [TS]

00:24:37   see what they would do with regard to upgrade pricing is everyone sort of seen [TS]

00:24:42   on me quote him it seems like most discussions with this ultimately [TS]

00:24:46   ultimately ended up with a conclusion that Apple would only add upgrade [TS]

00:24:49   pricing if they themselves needed / wanted it for their own apps this [TS]

00:24:54   morning's launch of Logic Pro blank CDs to settle the matter on that front so [TS]

00:25:00   Logic Pro whatever was a pretty major upgrade and they ended up saying tough [TS]

00:25:05   cookies you're gonna have to pay the whole $20 all over again and that i [TS]

00:25:10   think is a pretty I think underscores right that's a pretty obvious that we're [TS]

00:25:17   not gonna get upgrade pricing and I don't think that's terribly surprising [TS]

00:25:21   but I do think it's a little bit of a bummer [TS]

00:25:25   and that's coming from someone who doesn't have a profitable app in the App [TS]

00:25:29   Store it just seems to me like it would be very useful in certain circumstances [TS]

00:25:34   to offer either I guess just a discounted upgrade for paid user so if [TS]

00:25:41   you came out with another Instituto you sold in spirit he came out nice all the [TS]

00:25:45   magazine if you came out with another buck shot that was a massive rewrite [TS]

00:25:49   then maybe you could charge I guess you can't because $0.99 gotta know what you [TS]

00:25:53   would use for I was actually thinking about doubling the price to $2 you know [TS]

00:26:00   like it what what is it that made underscores decided this was the turning [TS]

00:26:04   point was it because the price didn't change the previous version is that [TS]

00:26:09   because like apples on the same deal many times before I like what they will [TS]

00:26:13   come up with new version that way back when they were like oh the App Store is [TS]

00:26:16   out now and Apple selling its offer the Mac App Store what are they gonna do [TS]

00:26:19   will surely want to see his Apple needs a new version of program acts then [TS]

00:26:23   upgrade pricing is an Applebees touchdown in every time that has come up [TS]

00:26:27   they've released a new version of the program it has not been upgrade price [TS]

00:26:31   and you know they just keep going down the road it used to be that the prices [TS]

00:26:34   were lower than like ok well they didn't offer upgrade pricing but it lowered the [TS]

00:26:38   price of its almost kinda like upgrade pricing and they can afford to do that [TS]

00:26:41   because their Apple $1 road but now I guess logic didn't decrease in price and [TS]

00:26:49   send you know is that what's intended I don't know as far as I know this is the [TS]

00:26:55   first croat from Apple that has had a major version released after the App [TS]

00:27:00   Store was was the original Final Cut ever in the App Store [TS]

00:27:10   the whole deal was like you people who own the existing version of Final Cut [TS]

00:27:14   when the App Store version comes out how are you going to give them upgrade [TS]

00:27:17   pricing the answer is not liable didn't write it like aperture for instance [TS]

00:27:22   aperture as far as I know has not had a major burns in the App Store but when [TS]

00:27:26   the App Store launched aperture was launched at $80 where before I believe [TS]

00:27:30   it was two hundred and so it like they launch the app store and all the all the [TS]

00:27:35   pro apps that went into the App Store all had substantially reduced prices [TS]

00:27:40   from compared to what they were before and I think this I think with Logic Pro [TS]

00:27:45   X 10 I think this might be the very first time that a major update has been [TS]

00:27:51   that Apple's in a major update to one of those perhaps be specified just when [TS]

00:27:55   they first added to the store with that reduce price and so the theory is that [TS]

00:28:00   you know if if they were gonna add upgrade pricing for themselves they [TS]

00:28:05   probably would have done it for this now you know david has has a pretty big [TS]

00:28:10   assumption that you like you know the the assumption here is that maybe they [TS]

00:28:15   just didn't do it in time for this but they'll do it later or for some other [TS]

00:28:18   apps you know I was gonna say speaking of the devil today that the assumption [TS]

00:28:25   the under the real underlying assumption is that the only thing stopping apple [TS]

00:28:30   from [TS]

00:28:30   having upgrade pricing the store is the willingness to do it and what could [TS]

00:28:34   actually be stopping them is the ability to do everything she did not like it so [TS]

00:28:40   it's impossible like the the ability to do it and timely manner given the [TS]

00:28:43   resources and priorities of the companies and global you know all of [TS]

00:28:47   that like that the people perhaps the people even like all have to change the [TS]

00:28:51   people who are on the teams with these power out like why would you give us [TS]

00:28:55   upgrade price again they can't get the other part of the organization to give [TS]

00:28:58   them the upgrade price now we don't know what's going on inside the only knows [TS]

00:29:01   that they haven't but I think it's conceivable that they you know can't in [TS]

00:29:06   terms of like they can't they can't make it to the people who were responsible [TS]

00:29:10   these products wish they had upgrade pricing but you can't convince the rest [TS]

00:29:14   of the company is a good idea or can't get the resources into during the [TS]

00:29:18   uprising but as we're sitting here not knowing what's going on in that black [TS]

00:29:21   hole that is apple and coming up with these crazy theories I've been thinking [TS]

00:29:24   of reasons that lack of upgrade pricing is actually good for consumers and apple [TS]

00:29:30   and I've got 11 the reason I thought of is that when you don't have upgrade [TS]

00:29:39   pricing you don't have the things the developers love which is basically what [TS]

00:29:45   someone gets on the train of my product today are encouraged to stay on that [TS]

00:29:49   train because like well I already paid all this money for the original version [TS]

00:29:52   of Photoshop or whatever I can get the next version of Photoshop for what looks [TS]

00:29:56   to me compared to my original purchase price to be a bargain or I can buy an [TS]

00:29:59   entirely different program it's presumably as price kind of like the [TS]

00:30:02   original version of Photoshop was and developers loved it how we get to [TS]

00:30:06   upgrade revenues but you know so depressing psychology people want up a [TS]

00:30:09   little bit of money because they never want to start over again it's gonna stay [TS]

00:30:13   on that train but that's bad for consumers and Apple because it's like a [TS]

00:30:17   walkout factor for new competitors Apple and consumers were far and if you [TS]

00:30:22   weren't locked in like say the reason for shoppers are entrenched as an [TS]

00:30:24   unknown could you know competence and defeated well if everyone is kind of on [TS]

00:30:28   a level playing field where you have to sell your new version of whatever you [TS]

00:30:31   think it's worth it you can't give the people who bought the old version and [TS]

00:30:33   advantage each time it's time for you to buy a new version of your graphics [TS]

00:30:37   programmer whatever your program is [TS]

00:30:38   you can look at the entire field because no one has any pricing advantage based [TS]

00:30:42   on your past purchases and I think Apple likes that I think consumers like that [TS]

00:30:47   because it makes the developers you know it doesn't like you and it's not like [TS]

00:30:51   real Lockyer not being locked in by file formats or any you know sort of dongle [TS]

00:30:55   type stuff whatever you being locked in by the crisis psychology by your own [TS]

00:30:58   brain and the way you perceive you know loss and how you just want to stay keep [TS]

00:31:02   buying the same when you did that that's all I've got for wifey like what great [TS]

00:31:05   pricing is good for consumers an apple or anything else well it makes a lot of [TS]

00:31:10   things a lot easier for for both sides you know I get my first of all makes it [TS]

00:31:14   very clear like it well I guess I have to say like one of the things that [TS]

00:31:20   upgrades is that like once you have created then you can't really do [TS]

00:31:26   anything with a previous version you can't really sell it to anybody else and [TS]

00:31:29   other weird things because you can't do that now in the App Store anyway but it [TS]

00:31:34   you know it certainly makes things easier on Apple side for like accounting [TS]

00:31:38   and Press calculation and everything else do not have dependents you look [TS]

00:31:41   well as this price if you bought this and if you didn't buy that the surprise [TS]

00:31:45   like there's one less thing there is probably a whole bunch of avenues for [TS]

00:31:51   abuse that this rules out keep money anything with the App Store like [TS]

00:31:56   anything you can do in the App Store people are finding ways to like scan it [TS]

00:32:01   and you know beat the rankings in some weird way or scam apple or scam us you [TS]

00:32:05   know there's everything in the App Store is going to be scammed and so you know [TS]

00:32:10   Apple's iTunes do anything to open up any more ways for it to happen you know [TS]

00:32:15   I'm sure some weird thing you could do with like gift codes and then we are [TS]

00:32:18   pricing scenarios and somehow make your appt jump in the rankings should do but [TS]

00:32:25   I think the biggest reason why and this is probably a bigger topic you know [TS]

00:32:33   before it's too late let me to the second sponsor and then we'll get back [TS]

00:32:35   to this second sponsor this week is pretty much they can a podcast sponsors [TS]

00:32:42   it Squarespace of course it's where space where space is the all-in-one [TS]

00:32:46   platform that makes it fast and easy to create your own professional website or [TS]

00:32:50   online portfolio [TS]

00:32:51   so for a free trial and 10% off the square space.com and use the offer code [TS]

00:32:57   ATP 74 our show ATP in the month of 74 July we use Squarespace for our site we [TS]

00:33:05   use for our previous punkass neutral and effects were sponsored the entire [TS]

00:33:08   podcast we love it you know it's it's fast it's easy so it's where space is [TS]

00:33:14   constantly improving their platform with new features new designs and even better [TS]

00:33:18   support their beautiful designs for to start with and all the style options you [TS]

00:33:22   to create unique website for you and you or your business [TS]

00:33:25   incredibly easy to use but if you want some help to have an amazing support [TS]

00:33:29   team that works 24 7 [TS]

00:33:31   space are just $8 a month and includes a FREE domain if you sign up for a year [TS]

00:33:36   every design automatically includes unique mobile responsive experience that [TS]

00:33:41   matches the overall style of your website so it isn't just like you know [TS]

00:33:43   one Mobile layout for every theme know everything has its own custom mobile [TS]

00:33:48   matches style your content will look great on every device every time so we [TS]

00:33:54   all know the Squarespace looks beautiful on the outside but it's also amazing is [TS]

00:33:57   that the code is beautiful to Squarespace takes just as much pride in [TS]

00:34:00   their backend code is doing their front and design this ensures that your site's [TS]

00:34:04   content can be crawled by Google Yahoo Bing and all the other search engines [TS]

00:34:08   distinct [TS]

00:34:09   punctuation Yahoo does didn't think so i i think i insurance on their classroom [TS]

00:34:14   did but maybe it does anyway [TS]

00:34:16   Squarespace takes care of all the hosting so you don't have to start a [TS]

00:34:21   trial today with no credit card required and start building your website so when [TS]

00:34:25   you decide to sign up [TS]

00:34:26   make sure you the offer code ATP 72 get 10% off and show your support for our [TS]

00:34:31   show thanks a lot to Squarespace for their support [TS]

00:34:34   where space is everything you need to create an exceptional website respond to [TS]

00:34:39   the guy in the chatroom is raining there that they they said my example Photoshop [TS]

00:34:44   was a lousy one because all four shops competitors are like 80 bucks there are [TS]

00:34:47   any way cheaper than Photoshop that's true I and it is only a weak example I [TS]

00:34:53   think but I think it's still an actual example the phenomenon I was describing [TS]

00:34:55   because if you took away upgrade pricing pretend for a shop [TS]

00:35:00   storm we should discuss four shots real shooting at a bus stop for actual price [TS]

00:35:06   in with the whole Creative Cloud pretend for a shop was in the App Store if you [TS]

00:35:13   know and no upgrade pricing is available when the next version of Photoshop came [TS]

00:35:17   out and OB would be forced to price it at whatever like the full price of [TS]

00:35:21   photoshop is right and then you have a situation where are all those [TS]

00:35:24   competitors are still 80 bucks right you know Pixelmator whatever for such a deep [TS]

00:35:29   breath but when the previous owner of Photoshop said ok I need a new version [TS]

00:35:34   of Photoshop cause I want the new features are good does it run on my old [TS]

00:35:36   computer anymore whatever whatever problem have they would have a decision [TS]

00:35:41   that used to be [TS]

00:35:42   hey you know upgrade pricing and now the decision is I have to pay for the full [TS]

00:35:47   version of Photoshop again I'm gonna look at some competitors and you know [TS]

00:35:51   and they wouldn't be as motivated looking competitors if there was upgrade [TS]

00:35:55   pricing and even though the competitors were always way cheaper why were they [TS]

00:35:58   ever paying the upgrade for Photoshop is more expensive than the competitors but [TS]

00:36:02   being forced to like it like you're starting over clean slate there's no [TS]

00:36:05   upgrade price and there's nothing keeping you on Photoshop except for your [TS]

00:36:08   love of the program makes you more likely to look at the competitors may be [TS]

00:36:12   used to protect them keep going Photoshop but I think that that lack of [TS]

00:36:16   lock in that lack of pricing psychology keeping your buying the same program on [TS]

00:36:20   over and over again [TS]

00:36:21   kind of unthinkingly or not being able to get yourself too seriously consider [TS]

00:36:24   the competitors because of the cost I'll say whatever it's not good for our [TS]

00:36:29   consumers offer Apple because Apple wants a dynamic marketplace where no one [TS]

00:36:33   likes you win in the old style kind of microsoft office you just have to keep [TS]

00:36:36   buying because it uses for matter whatever file formats actually a [TS]

00:36:41   declaration that I think I think there is something to the library I do not [TS]

00:36:45   necessarily think this is why Apple doesn't have a great I'm just trying to [TS]

00:36:49   think of any any possible upside the capacity explain some reason that this [TS]

00:36:54   is this I wish someone write a tell-all book about like the insides of apple and [TS]

00:36:58   not about like Steve Jobs or like forestall being fired by like about the [TS]

00:37:03   boring stuff like what happened the dead center downtown and what was the price [TS]

00:37:07   in like five people would read this book but I think it'd be really interesting [TS]

00:37:10   so in in the vein of upgrade pricing I was thinking are you guys were talking [TS]

00:37:15   14 / real-time found myself it is absolutely Logic Pro town I don't bring [TS]

00:37:21   flatulence I was going through at that moment so apologies but with regard to [TS]

00:37:25   upgrade pricing I was thinking you know if we look at the three groups of people [TS]

00:37:28   that are involved with this to my mind users apple and developers how is not [TS]

00:37:34   having upgrade pricing good for all three will free users it teaches them [TS]

00:37:37   there's no free lunch and set some pricing expectations now they may not [TS]

00:37:41   like them but it teaches us i mean i think thats good for users like any kind [TS]

00:37:47   of like remember to drink your Ovaltine good good like you telling you it's not [TS]

00:37:52   let me let me finish my thought so so Apple it's good for them because there's [TS]

00:37:58   a lot less complexity involved and that also arguably may be good for users as [TS]

00:38:02   well because I don't need to worry about whether or not they bought the app [TS]

00:38:04   before and whether or not they can apply to pricing discount pricing and [TS]

00:38:08   obviously can make that obvious within the iTunes Store the App Store whatever [TS]

00:38:11   but it it eliminates a lot of complexity but most importantly i think is good for [TS]

00:38:15   developers in the sense that it's more money for the people who who write great [TS]

00:38:20   apps me look at tweety is a great example of that everyone at the time [TS]

00:38:24   that was running tweety immediately instead bought 22 because why would you [TS]

00:38:28   not accept [TS]

00:38:30   Milano and complain about the $2 299 man it was like yeah I was like her whole [TS]

00:38:38   budget for the year but it obviously keep the system working and so I guess [TS]

00:38:47   it's true it's an application of keeping system working in other words by users [TS]

00:38:52   continually paying developers for therefore they're very hard work it [TS]

00:38:57   keeps the App Store running and it keeps interesting and worthwhile apps in the [TS]

00:39:00   App Store and that is absolutely good free users so maybe it's it's a hop away [TS]

00:39:05   from being directly beneficial to users but I can make a case and perhaps [TS]

00:39:10   someone at Apple has that it is good for users not to have discounted pricing now [TS]

00:39:15   flip that around enough I put on my user had it makes me crumble little bit but [TS]

00:39:19   if you're willing to take one for the greater good [TS]

00:39:21   I'd rather give chalk and very few bucks every time there's a new Twitterrific or [TS]

00:39:26   whatever the case may be in order to keep the icon factor in order to keep it [TS]

00:39:30   keep everyone writing these great apps in and I will give Marco another dollar [TS]

00:39:35   when buck shot two comes out even though it's never going to happen but still in [TS]

00:39:38   principle I would and so it it I i would argue it's actually possibly better for [TS]

00:39:46   everyone if there is an upgrade pricing but with that said I don't run my life [TS]

00:39:49   and my business by way of the App Store so I could be totally missed the boat [TS]

00:39:54   here but I think I I think it's probably for the best to such torture that Apple [TS]

00:39:58   doesn't say anything because we're forced into these scenarios are trying [TS]

00:40:02   to speculate in like when everything comes about I like the tendency that I [TS]

00:40:06   see is people want to assign to Apple some high-minded ideals overarching [TS]

00:40:11   philosophy sometimes that's the case but I think that when there is some kind of [TS]

00:40:16   idea of motivation behind it Apple articulated eventually sometimes [TS]

00:40:20   repeatedly sometimes strong sometimes weekly but eventually you get their [TS]

00:40:23   philosophy behind it whereas I don't think they like their pricing has ever [TS]

00:40:27   been justified her defended even like in a subtle are weak way by Apple which [TS]

00:40:32   makes me go right to the other possible is people don't like to think about [TS]

00:40:35   which is like incompetents foolishness that it's a mistake and that there's [TS]

00:40:39   mitigating circumstances that don't make any sense outside of Apple organizations [TS]

00:40:43   explain why this doesn't happen enough [TS]

00:40:45   exactly all the reasons that make apple not look good like everyone wants to go [TS]

00:40:50   secret apples and therefore and because Apple makes awesome things because I [TS]

00:40:55   love Apple therefore the secret reason must be so and then makes us like all [TS]

00:40:59   you know do able to work for it and try to come up with a philosophy that makes [TS]

00:41:02   sense in like don't you see it's because of like and we can come up with those [TS]

00:41:05   possibilities and there are possible but it's not us to articulate that and you [TS]

00:41:10   know it's it's apples responsibly to either explain itself or not and with a [TS]

00:41:14   lack of an explosion I'm just as likely to assume incompetence is the reason for [TS]

00:41:20   that there really are making a mistake or that there's some sort of internal [TS]

00:41:23   political BS conflict over the issue I always go to those possibilities but [TS]

00:41:28   whenever I read on the web everyone starts from the premise that Apple's [TS]

00:41:31   all-knowing and wonderful that's kind of like one of the advantages [TS]

00:41:33   being secret is that you know if you if you make good products and you don't say [TS]

00:41:38   anything about them and you don't talk about how things work internally people [TS]

00:41:41   will assume that you are a level sudanese monks who with high-minded [TS]

00:41:46   ideals who have the whole world figured out but in reality it you know it's like [TS]

00:41:49   any other company and they're all fighting with each other and doing all [TS]

00:41:52   sorts of stuff in there being no office politics and being incompetent and [TS]

00:41:56   making mistakes and yelling at each other and having fires in the server [TS]

00:41:59   room where the hell is going on today when speaking of incompetents I went [TS]

00:42:03   earlier when you said and it seemed to me to be jokingly that maybe that's why [TS]

00:42:07   the dead center was down was in order to get the upgrade pricing squared away I [TS]

00:42:11   think it's pretty obvious that logic Pro 10 wouldn't have been released already [TS]

00:42:15   if they were going to do the right thing I was connected in terms of things but [TS]

00:42:20   you know the assumption of Apple's competence and the counter example being [TS]

00:42:23   extended downtime to not be down this long and I absolutely going back a [TS]

00:42:30   sector of great pricing neither of you I don't think I have really mention I [TS]

00:42:36   think what the most obvious reason is because it keeps offer prices down and [TS]

00:42:40   you know Apple [TS]

00:42:42   we've seen David Barnard had recently released recently brought back that [TS]

00:42:48   slide from Steve Jobs at like three or four to DC's ago where they weren't [TS]

00:42:54   using I add and he said we want developers tribute to be able to [TS]

00:42:59   continue offering free and low-cost apps and and you know obviously Apple [TS]

00:43:06   benefits substantially with a lot of basic economic reasons Apple benefit [TS]

00:43:10   substantially by software being really cheap for their platforms you know the [TS]

00:43:15   whole joint offer a strategy that have come out as in your compliments and Mike [TS]

00:43:21   by 12 people emailed me to say Jordan invent that cause for some reason joel [TS]

00:43:25   has received more criticism than anybody who writes as friendly as he does have [TS]

00:43:31   ever seen [TS]

00:43:32   anyway so Apple will benefit a lot from having all the software for the devices [TS]

00:43:39   be cheap because then people have a really great reason to buy their devices [TS]

00:43:43   because all this offers available for not that much more money and Apple takes [TS]

00:43:47   a ton of problems device sales they don't get they don't make a whole lot [TS]

00:43:50   from the App Store so they don't need to worry about making that substantially [TS]

00:43:53   bigger you know it's just not it pales in comparison to what they can make on [TS]

00:43:57   hardware and and then having people have a lot of apps on their devices is great [TS]

00:44:03   for Apple because not only do you sell maybe bigger hardware faster hardware so [TS]

00:44:08   people can run these ask better hold more of them but there's this massive [TS]

00:44:11   lock-in effect denim once you have a bunch of apps there's more there is more [TS]

00:44:15   likely that I think that you're going to keep buying Apple's products as new [TS]

00:44:19   competitors come out with with fewer or different apps you aren't used to wear [TS]

00:44:23   the don't solve your needs so WSW so if you've just dropped nearly $400 on two [TS]

00:44:28   different versions of Logic Pro has just thrown across the load of money at the [TS]

00:44:34   same apt two or three times that's gonna make me even less anxious to bail from [TS]

00:44:38   iOS or or or or you know exactly and so so Apple I don't think they [TS]

00:44:47   intentionally went out there and built the app stores in such a way to [TS]

00:44:51   encourage cheap apps I don't think that was intentional I don't think it was [TS]

00:44:55   planned in advance I think it was designed as I think the App Store [TS]

00:44:59   success has been just as much of a surprise to Apple's it has been everyone [TS]

00:45:03   else and the skirt the scale and the scope of just how how big it's become [TS]

00:45:07   but I do think that by having asked be really really cheap and having you know [TS]

00:45:13   upgrades not be very simple having everything about buying installing ask [TS]

00:45:19   be as simple as possible including that now we see like 90% of them something [TS]

00:45:23   our free then from Apple's point you but anyway regardless I think we're seeing [TS]

00:45:31   that Apple is benefiting substantially from this so even though they didn't [TS]

00:45:35   design it from the outset to lower software prices that has been the effect [TS]

00:45:41   and it's benefiting apple and benefiting customers [TS]

00:45:45   and developers just have to suck it up and that's kind of the attitude that [TS]

00:45:48   Apple has with a lot of stuff to its developers its look here's the new way [TS]

00:45:52   of doing things this is better for users probably and it's gonna be better for [TS]

00:45:58   some developers and you can either join that train or you know whether and I we [TS]

00:46:04   don't really care but here's how things are going and and you know you can join [TS]

00:46:07   us if you want to and I i get the feeling that this is this is probably [TS]

00:46:12   going to anger some people but I get the feeling that you can look at developers [TS]

00:46:17   myself included especially especially my past self but even a little bit my [TS]

00:46:22   current self you can look at us and you can you can say about us and our [TS]

00:46:26   behavior [TS]

00:46:27   a lot of what we said about the music industry in the late nineties and early [TS]

00:46:32   two thousands of obviously things are going in a direction here and a lot of [TS]

00:46:39   developers are taking advantage of that and making a killing or you know really [TS]

00:46:44   substantially improving their businesses and their products and it's great for [TS]

00:46:49   people and it's great for some couple of intermediaries like Apple but the [TS]

00:46:55   industry is moving in this direction and developers who sit around and whine [TS]

00:47:00   about not being able to charge 50 bucks for a nap anymore [TS]

00:47:03   are increasingly turned to look like the record labels in 2002 and there's only [TS]

00:47:11   so much you can do in that position you can keep whining about it and you can [TS]

00:47:15   keep wishing things will change but they probably want all all odds are against [TS]

00:47:20   that and there's nothing you going to educate users into paying higher prices [TS]

00:47:27   that's not going to happen the software and services side there are different [TS]

00:47:32   than the new exciting one really important when I think because when the [TS]

00:47:35   music's I feel like I could sell CDs for like 20 bucks or whatever anymore [TS]

00:47:39   because people are you know game for free and then I do not want to sell for [TS]

00:47:42   99 cents attractive never liked that's that's the phenomenon the low prices but [TS]

00:47:45   on the upside that's not how it goes beyond that it's not just all here's a [TS]

00:47:50   new way where people can get your things less expensively what's happening [TS]

00:47:53   on the app and the services side is that that is mutating into a worse product [TS]

00:48:00   for users so that the developers can get more money the freemium model or the [TS]

00:48:05   thing where you know it's a free service but they sell your information it is [TS]

00:48:09   like it's as if the record labels found out a way to start selling CDs again as [TS]

00:48:15   a as a whole for 20 bucks online and they did it by inserting ads every 10 [TS]

00:48:19   seconds of the song something you know me and like the product is worse and [TS]

00:48:24   that's the way that they're they're working around and so part of the [TS]

00:48:27   resistance at this point it's like you're not saying I need to sell you [TS]

00:48:30   know my next application 50 bucks you're saying i dont wanna make it a freemium [TS]

00:48:33   thing where when you press the red button you gotta pay 10 bucks and a [TS]

00:48:36   purchase to get this feature in five bucks to get that when you get corns and [TS]

00:48:39   energy meter and you can't use the application whether five-minute today [TS]

00:48:42   unless you pay money like that's the model that everyone is going to it all [TS]

00:48:45   these apps in the App Store making money hand over fist by you know game theory [TS]

00:48:50   being money out of people's wallets not just kids but also adults as well and [TS]

00:48:54   it's a worse experience for users with that wasn't true with music because it [TS]

00:48:58   was more or less than i mean you said the sound quality was worth it was not [TS]

00:49:01   terrible but it was not that he'll skip that is the you know the freemium [TS]

00:49:05   free-to-play type of thing we're just like the application is costing you [TS]

00:49:09   fifty bucks and the company that tons of money but it's free right now the sale [TS]

00:49:14   price and it's free that's that's where it's gone too far I think most app [TS]

00:49:18   developers have made their peace with adjustment in pricing will they don't [TS]

00:49:22   want to do is say man I really do not want to make a premium product I really [TS]

00:49:25   do not want to put adds a little my saying or doing because I just feels [TS]

00:49:29   wrong yeah I mean and thats and certainly there's obviously there's [TS]

00:49:33   there's a few different aspects of is obviously the gaming world it has has [TS]

00:49:38   way more severe problems with this with the whole you know free-to-play BS and [TS]

00:49:45   white paper doesn't paper do that are one of those great example you by the [TS]

00:49:48   brushes like it can be applied but it's it's a little bit different in that I [TS]

00:49:52   don't think they're consumable but either way you know there's obviously [TS]

00:49:55   there there's ways for abuse in both regular apps and games the gaming market [TS]

00:50:01   I i think they're special special discussion on its own but overall [TS]

00:50:05   certainly you're right that you know take to get this this overall benefit to [TS]

00:50:10   consumers of usually lower prices we've had to add complexity and a lot of the [TS]

00:50:16   complexities bad like you know the old way of buying music and you in your [TS]

00:50:19   example there are you live by music is really simple you paid money and you got [TS]

00:50:24   to music on some kind of thing and you could play it you can do it every 12 you [TS]

00:50:28   could sell it you can throw out the window you could you know whatever and [TS]

00:50:30   it was the music and that was it and you know it if they're you know once you [TS]

00:50:35   start doing and things like ads and privacy invading creepiness and stuff [TS]

00:50:40   like that of other ways to make money decide to charge your changing the [TS]

00:50:44   product you're not just changing the pricing that point in like ok I've done [TS]

00:50:47   all I can with the pricing I'm going to change the product now so the experience [TS]

00:50:50   of using the products that everything is out of the window you like the song [TS]

00:50:53   wasn't the song anymore for some changes some way but stopped midway through if [TS]

00:50:57   there was something I was inserted into the song and its [TS]

00:51:01   and somehow you could pull that off in a way that customers like how I get like [TS]

00:51:05   if you could like get the tip of the wedge in and like you know like with [TS]

00:51:10   premium alright I I do like getting the game for free this is kinda like you [TS]

00:51:14   slowly creeps up on you where you just don't notice it eventually everything [TS]

00:51:18   you get is free but it's just torture to use he didn't notice it busy used to be [TS]

00:51:21   just like it's like they slowly but I'll just one second of audio into a song [TS]

00:51:25   about all this the one second of audio to get my free song and it is kept [TS]

00:51:28   increasing increasing mention years like remember when you buy something you just [TS]

00:51:32   get the song you use it you know I'm not saying free to play a premium is is a [TS]

00:51:36   terrible thing again especially for gaming but it everyone is going that [TS]

00:51:40   direction because it's because it's like a way to get $20 for CDs again they get [TS]

00:51:44   so much more money through through a free-to-play our premium type of thing [TS]

00:51:49   they could ever get a soldier that application I can see it happen with my [TS]

00:51:53   son with these stupid games I talked about you know I told that like there's [TS]

00:51:56   no way he would spend $15 of his own money to buy an iOS game but he within [TS]

00:52:01   like the first day of getting a free-to-play game he's been fifteen [TS]

00:52:03   dollars in the game is justice just the way it works and granted he's only nine [TS]

00:52:07   so he's he's more victims thing but I see it with adults as well you know like [TS]

00:52:11   candy crush on you talking about [TS]

00:52:13   your wife playing it's it's it's bad it's bad scene and and and and to some [TS]

00:52:19   degree it is this it is a lot like arcades you know but now it's always [TS]

00:52:25   your pocket you don't have to go to the arcade you're always at the heart and [TS]

00:52:29   you're paying by credit card but it's you know it's it's it is hard to to look [TS]

00:52:36   at this and and say it's its overall worse in some way you know you can look [TS]

00:52:40   at specific examples and stable that's worse but overall like we now have we [TS]

00:52:46   now have devices that like you know you can look at you can look at smartphones [TS]

00:52:51   and iPads are a little bit more like my game consoles smartphones like you don't [TS]

00:52:57   pay a whole lot up front for relative to the kind of thing it is and it's [TS]

00:53:01   subsidized and all these capabilities in like your kind of buying it kind of [TS]

00:53:05   buying a phone anyway in modern society so like you don't have to like spend [TS]

00:53:10   $600 on a ps3 to play these games you know that that's that's the difference [TS]

00:53:15   here anyway the biggest thing is you know now if you want to play a new game [TS]

00:53:20   on your iPhone it between at least a start out it's between $0 and maybe four [TS]

00:53:26   dollars most of the time in the olden days again was $50 more recently $60 and [TS]

00:53:33   so you're able to play a lot more games and you know the production of that goes [TS]

00:53:37   into them is obviously way lower than many 15 $60 games but not all and there [TS]

00:53:45   is you know there's a whole lot like I think I'm still upset from by Marble [TS]

00:53:49   Madness Regenesis for 40 bucks on animals and it was so so bad I i've [TS]

00:53:55   never impose brought against her not to be good like a physical game in a store [TS]

00:53:59   for like 30 to 40 bucks I've never i've impulse bought I think three or four of [TS]

00:54:03   them total and they've always been horrible [TS]

00:54:06   the making of Marco people his formative years now he researches light bulbs her [TS]

00:54:12   about his formative years he like never again [TS]

00:54:18   allowed myself to buy this thing on an impulse buy more research it and I'm the [TS]

00:54:22   same way such a terrible game no but I totally get that and and so like that [TS]

00:54:29   that whole world now the stakes are way lower and that was that was like 40 or [TS]

00:54:33   50 or 60 bucks in the nineties which was more substantial than than than the same [TS]

00:54:39   amounts are today and so you know everything is cheaper now an issue the [TS]

00:54:43   same problems are the same set of problems and benefits in kind of inner [TS]

00:54:47   20 shoes with like wal-mart selling regular things to people like you know [TS]

00:54:53   in some ways it's better for people to spend less for things and then there's [TS]

00:54:56   all these terrible side effects to the you know I don't think this is as bad [TS]

00:55:00   but but it's hard to argue that this overall is worse that now that [TS]

00:55:07   everything is like either free or cheap ticket into and then you know even the [TS]

00:55:12   things that aren't totally free [TS]

00:55:14   you know you might spend what if the worst-case scenarios you put 15 bucks [TS]

00:55:18   into candy crush well that's still like relative to how expensive is used to be [TS]

00:55:23   that's not that bad that's still actually really cheap things used to be [TS]

00:55:27   and certainly you can go crazy and you can get you can kind of lose track of it [TS]

00:55:31   and start spending you know $70 billion games to costs and I don't think it's [TS]

00:55:38   the absolute amount that's bad it's the it's making it less of a conscious [TS]

00:55:42   decision I would rather consciously spent 50 bucks then not realized that [TS]

00:55:46   I'd spent his team to like in terms like the honesty of the interaction where you [TS]

00:55:50   basically tricking people into spending money they didn't really want to spend [TS]

00:55:54   it i mean it's any good at all you know I do not want to get into free well but [TS]

00:55:59   I personal responsibility was another code word which i also dont wanna gonna [TS]

00:56:02   do it like it's it feels like a more honest interaction to ask someone to [TS]

00:56:07   make a decision based on an amount versus ask someone to speculatively [TS]

00:56:13   predict their future behavior and decide whether they want to download this free [TS]

00:56:17   or cheap game based on what they think they're going to spend on that in the [TS]

00:56:20   future like it just doesn't feel as nice and I i think is right that you know [TS]

00:56:24   it's it's been a net went like we're making progress is all good stuff but [TS]

00:56:27   it's kind of like with the good has come like this other bad for us that we're [TS]

00:56:32   constantly bombarded by we have to build a new defenses against this thing that [TS]

00:56:36   didn't used to exist like we get you know there are awesome awesome software [TS]

00:56:40   out there for a fair price even you know some really good for you play things [TS]

00:56:44   where you just buy new levels and reasonably priced in like five things [TS]

00:56:48   you can buy in the game and it's just a great way for a great developer to get [TS]

00:56:50   my money like that's all good and then it's like this giant bizarre of people [TS]

00:56:54   yammering about us and like the vast majority of the App Store and charted [TS]

00:56:58   anything with the students are whatever is crap and their interface and they're [TS]

00:57:02   trying to scam us in trying to explain its not trying to do terrible things to [TS]

00:57:05   us to some of those companies are big and have millions of dollars and that's [TS]

00:57:10   you know we've created a monster and a mob outside of this other stuff that we [TS]

00:57:16   got which is way better than it used to be so I guess you gotta take the good [TS]

00:57:19   with the bad but like we really need to build up like defenses against the bad [TS]

00:57:23   that has come along with us well unlike you know nobody's forcing people to buy [TS]

00:57:27   or use these games like I don't have candy crush saga my phone because I [TS]

00:57:31   heard it was really sleazy all the stuff you know what that's not worth it and I [TS]

00:57:36   saw TIFF play it as you know I'm like that actually is it doesn't seem like a [TS]

00:57:40   very good game since I went out and bought about mean bean machine from a [TS]

00:57:44   ps3 at a different story but you know I know 13 people to to do it said to buy [TS]

00:57:54   these games the reason why these things are so prevalent the reason why games [TS]

00:57:59   can do all this stuff is that people that them and people supported it they [TS]

00:58:04   do it because it works and so there's only so much that Apple can really do [TS]

00:58:08   about this [TS]

00:58:10   the reality is that lets say Apple gives us upgrade pricing what's that going to [TS]

00:58:14   do but you know it is it gonna make prices go up in the App Store probably [TS]

00:58:20   not because people like sheep software and the reason why develop why so many [TS]

00:58:26   gay [TS]

00:58:26   out there and so many apps out there have made their have made their prices [TS]

00:58:30   so low is not usually because they have to it's because they can make more that [TS]

00:58:36   way you know people who are saying that they they put an app in the App Store [TS]

00:58:40   and they say they want to charge $10 nobody was buying as they were forced to [TS]

00:58:45   lower the price but we don't know if that Apple have sold any better than any [TS]

00:58:49   other environment you know maybe the app isn't worth $10 neighbors $15 a month [TS]

00:58:53   after the same thing for $1 and it just kind of you know just kinda sucks for [TS]

00:58:57   you competition wise like there's there's no evidence that Apple's [TS]

00:59:03   policies are really holding us back here there is the top list and and that that [TS]

00:59:10   I think has harmful effects I read about that before I do think if Apple removed [TS]

00:59:15   the top lists from the App Store that it would be overall much better for [TS]

00:59:20   everybody for people for developers and users it would be way better care about [TS]

00:59:24   anything but with the exception of that I really think that there's not a lot [TS]

00:59:31   Apple could really do here to change people's behavior because the fact is [TS]

00:59:35   people love cheap stuff they respond way way more to cheap stuff into expensive [TS]

00:59:40   stuff and pricing is very psychological and not absolute for people so to them [TS]

00:59:47   like in a store where almost everything as $1 to $5 does seem expensive in its [TS]

00:59:52   expensive in quotes there you know like they're so there's all these other all [TS]

00:59:56   these other factors here and the reason why developers make the press what they [TS]

01:00:01   are is usually because it works better and no one's stopping you [TS]

01:00:05   Apple has not set a maximum price by policy actually a $10,000 but you know [TS]

01:00:11   no one is stopping you from charging 50 bucks for your app in the App Store you [TS]

01:00:15   can try but if people don't want to buy it that's not really Apple's fault I [TS]

01:00:22   mean there's a couple little things we've all heard that the little things [TS]

01:00:25   they could do it I think they would actually help us like for example making [TS]

01:00:27   a search better would help a lot because when you search for a well-known [TS]

01:00:30   application you get the millions can apps like their koppel's constantly [TS]

01:00:33   fighting I'm not doing anything about it but they're not doing a great job a lot [TS]

01:00:36   of the time [TS]

01:00:37   heard of and I searched for it and you have to be careful not to accidentally [TS]

01:00:42   go through the app is trying to scam you because it looks like I'm even doing [TS]

01:00:46   like Minecraft minecraft clone type of scam they're always trying to fight [TS]

01:00:52   fraud but then the cycle what's really fraud this game actually lose legitimate [TS]

01:00:56   game and it legitimate uses that word is not keyword spamming but like Google [TS]

01:01:00   does it better you know they have a system you know Pagerank not in their [TS]

01:01:03   store then if I searched on talk about the Google on the web you know you start [TS]

01:01:07   like with with PageRank in the in the incoming links right you know if they [TS]

01:01:11   can do if the entire web surely Apple can do a little bit better job of when [TS]

01:01:14   someone types and candy crush I don't even know the source returns to make [TS]

01:01:17   sure the number item is the actual can your friend that everyone is talking [TS]

01:01:20   about it and it's not some other thing and they're constantly fighting that [TS]

01:01:24   battle like you know they had only have some role to play it used to be that [TS]

01:01:30   they have some role to play in policing bad behavior another problem with the [TS]

01:01:37   system they set up as once you put yourself on the line for any kind of [TS]

01:01:40   quality control we don't just say look how you want no limits right once you [TS]

01:01:45   once you do that at all then you're is constantly battling what's the line what [TS]

01:01:49   do we stop ok but was sent outright fraud what's fraud how do we define [TS]

01:01:52   fraud is fraud is not for a weekend please copy rival know we can really do [TS]

01:01:55   it was a lawyer say we have to just wait for taken us so we can't please contact [TS]

01:01:59   our stores double crap you know that's like super mario brothers with you know [TS]

01:02:03   the old spell 20 or something and it stays up until tender notices that are [TS]

01:02:07   you know and I'm sure Apple hates that but it's like it's it's a constant [TS]

01:02:11   battle to figure out where you draw the line between intervention and allowing [TS]

01:02:16   the site the stuff to sort itself out and in some respects the pricing things [TS]

01:02:19   like the developers are all kind of been there making their own fate with their [TS]

01:02:23   own decisions sometimes good sometimes bad but there is again they like that [TS]

01:02:27   that mob that horde of barbarians on the outside who are not well intentioned or [TS]

01:02:31   in their tour bad actors and there's a lot of them and they're all over the [TS]

01:02:35   place and the good people are like hey can you get this mob out of here and [TS]

01:02:40   Apple is like what we can't tell the difference in the mob in the regular [TS]

01:02:43   people until they do something bad so [TS]

01:02:46   we can't be police for the entire world and you guys need to sort it out and I [TS]

01:02:50   don't know you know like this been a lot of talk over the years about building a [TS]

01:02:54   wall around the good people all the people who are you know good actors in [TS]

01:02:57   the App Store like look can we get some kind of thing where you like you agree [TS]

01:03:01   that you trust us and we're not losers and they're out to get approved more [TS]

01:03:04   quickly we've all heard things like that cuz we all think alike over the good [TS]

01:03:08   guys and we know who the bad guys are but we get treated exactly the same as [TS]

01:03:12   there's some kind of way I could pay more money and then it becomes all nodes [TS]

01:03:15   in the rich people to go in light of the report the bad people and it's it is a [TS]

01:03:19   tiny microcosm a tiny like world government inside the App Store and the [TS]

01:03:24   way it's being run now it's not the feudal system but hasn't advanced [TS]

01:03:28   probably passed like the 1800's in terms of sophistication of the governing [TS]

01:03:33   process ya know it's weird because you said what could what could be done to [TS]

01:03:37   make this better and one of the things I'm thinking about is ok let me put [TS]

01:03:41   myself in the shoes of a game developer and I'm about to make this game and [TS]

01:03:45   maybe it's a game that's kind of hard to digest and and mindless from from last [TS]

01:03:50   week is a kind of interesting example of that in that yeah on the surface it's [TS]

01:03:55   just a standard memory game but really it's a lot more than that and how do I [TS]

01:03:59   get someone to see that it's a lot more than that if I don't have free download [TS]

01:04:07   and then in a purchase and it makes me wonder well with some sort of trial [TS]

01:04:12   system work better so it's a little bit less sleazy it's an all or nothing thing [TS]

01:04:17   and you say hey you can try the Apple I should say allows developers to you give [TS]

01:04:23   users a trial maybe it's her day maybe just for an hour whatever the number [TS]

01:04:27   maybe and maybe a developer can even set that number one way or another [TS]

01:04:31   then I could as the consumer of this game I could download it and I can see [TS]

01:04:36   if it was any good see if I liked it and then after an hour or whatever the [TS]

01:04:40   number maybe I can't use it anymore unless I pay for it but the premises if [TS]

01:04:45   I'm paying for I'm buying all of it and I'm not going to be nickel and dimed [TS]

01:04:48   from there the old guard dog parks will not like that though the oligarchs of [TS]

01:04:52   the people who are selling a gazillion $1 games and they would not selling a [TS]

01:04:56   zillion $1 games if someone could free trial because they would sell like an [TS]

01:05:00   eighth of that number because most people are free traffic at five minutes [TS]

01:05:03   out of it and say that's not worth the one you know whatever like they make [TS]

01:05:06   more money selling $1 game that you can't trial then they would and and [TS]

01:05:09   there are few oligarchs is not a lot of the people who are making tons of money [TS]

01:05:13   this is the world that I think at this point like never reached the point where [TS]

01:05:17   he has a nice way to say you know what we would prefer not to have done that [TS]

01:05:23   but I like the games that sell tons and tons of copies at really low price would [TS]

01:05:27   may actually make less money in absolute dollars if they were able to be free [TS]

01:05:31   trial even if they tried to crack the price of a response ok well it was $1 no [TS]

01:05:35   free trial now it's $10 but free trial I I don't think they could make a balance [TS]

01:05:40   that would give them as much money as the $1 free trial because as an impulse [TS]

01:05:43   purchase you've already paid if you don't like it you don't feel bad and you [TS]

01:05:46   just keep doing that like you and that's true and it in this all runs contrary to [TS]

01:05:51   my plane earlier about removing complexity with upgrade pricing but I [TS]

01:05:55   still come back to does Apple Care and yes I know they're very influential [TS]

01:05:59   people that will care and that will try to make apple care but not care but [TS]

01:06:03   Apple Care [TS]

01:06:04   so the point is that if what if that makes the store a little less abrasive [TS]

01:06:10   in a little less hostile to users is that not worth it I'm not enough it's [TS]

01:06:15   hard to say that lobbying effort if it exists and I assume that does between [TS]

01:06:21   the big players in the App Store an apple happens totally behind closed [TS]

01:06:24   doors we have no visibility like something must be going on there has [TS]

01:06:28   been no there on the stage during the keynote we know about the amount of [TS]

01:06:30   money involved [TS]

01:06:32   and we know the technical discussions like what you want to keep you for your [TS]

01:06:35   you know rearranging game or whatever but I don't know what the the App Store [TS]

01:06:40   policy issues are there I i feel like even even if it's subconscious there has [TS]

01:06:46   to be a roll this point I mean for whatever it's worth I've talked to a lot [TS]

01:06:50   of developers over the years big and small some of which have been involved [TS]

01:06:55   in keynotes or unveiling and things like that and the impression I get [TS]

01:07:00   overall is that nothing like that actually happens that like like for the [TS]

01:07:05   key to like you know Apple goes to you you don't go to Apple and other than [TS]

01:07:09   that like you know your interaction with them as very restricted they don't [TS]

01:07:12   really negotiate with you that much like it's pretty much like they did but why [TS]

01:07:18   does Apple go to you then go to you because you re a because you're selling [TS]

01:07:22   tons and tons of games because you're a big game developer like somebody's got a [TS]

01:07:25   small people to like this two part that one is just like the help us with our [TS]

01:07:28   marketing effort but the other one is you know who does have influence over [TS]

01:07:32   App Store Policies individual developers don't have an impolite what you know [TS]

01:07:37   mom-and-pop shops don't really have much it was except in the aggregate right and [TS]

01:07:41   I have to continue yeah the big companies have more of an influence [TS]

01:07:46   let's say like I do I don't and I don't even know if its formal or just [TS]

01:07:49   subconscious or whatever like I wonder how much influence things like why is a [TS]

01:07:52   Microsoft Office in the App Store like not and that's a big deal for app on [TS]

01:07:56   Apple's gonna play all talking like we don't even talk to us anymore we move [TS]

01:07:59   beyond that but in some ways you know at the very least Microsoft has someone [TS]

01:08:03   they can call the phone and talk to a human being and talk to them about their [TS]

01:08:07   issues you know once or twice a year about what do you think about this that [TS]

01:08:11   and the other thing I may be out there but somewhere but this communication [TS]

01:08:13   there is happening on an individual corporate entity level that is not [TS]

01:08:17   happening on an individual develop a level in any capacity and I think [TS]

01:08:21   eventually that has to [TS]

01:08:23   to weigh on again even if it's just subconscious even if they don't have [TS]

01:08:27   formal meetings about deciding what to do about EA or microsoft adobe or anyone [TS]

01:08:32   else who could potentially be in the App Store but isn't it whatever that is on [TS]

01:08:36   their minds in a way that the aggregated massive anger people blogging about [TS]

01:08:41   store policies does not I think you're selling their influence the little too [TS]

01:08:47   much based on no fax just got feeling but we got to go on I just [TS]

01:08:52   I really don't think that cares what he thinks about their app store policies [TS]

01:08:58   and who knows I like you said it's a set of very high walls with closed and [TS]

01:09:05   locked doors I'm never going to know what's going on behind there but I don't [TS]

01:09:08   know the impression I've gotten is that Apple certainly will listen to what da [TS]

01:09:12   says but I don't think it materially influences what Apple does not look like [TS]

01:09:16   a good strong arming the ebook thing you know like the stuff like that goes on in [TS]

01:09:21   the relatively low stakes world bookstore which is nothing compared to [TS]

01:09:25   the App Store [TS]

01:09:26   we receive we didn't let that happen to the App Store to try to twist their arm [TS]

01:09:31   on this alliteration we're at me like that kind of petty crap going on on on [TS]

01:09:35   individual corporate entities basis that's because the car pretending [TS]

01:09:39   they're dealing with is big and important I don't think they would ever [TS]

01:09:42   accuse not going to call the App Store guys and tell them to hold Marcos [TS]

01:09:46   applicants Marco said something mean right but but if Marco is all of a [TS]

01:09:50   sudden like a major publisher who is in the middle of the negotiation with Apple [TS]

01:09:55   then that comes into effect like I don't put that petty crap beyond them and we [TS]

01:09:59   have now you no evidence that they totally do stuff like that turns out [TS]

01:10:04   some of its illegal but that's not a terribly fair comparison is it because [TS]

01:10:07   in the case of the publishers they had all the cards are I guess you could say [TS]

01:10:10   all the pages where is Marco just has a nap in da just has a couple of games and [TS]

01:10:15   maybe if Madden and other really popular EA titles were all in the App Store in [TS]

01:10:21   making up just absolute killing then OK at that point maybe they have some of [TS]

01:10:25   the cards but as a silly example I don't think they really have that much clout [TS]

01:10:31   and Apple size I think Apple and the people who run the App Store still [TS]

01:10:35   perhaps unjustifiable still kind of a little bit defensive and paranoid about [TS]

01:10:41   the success of other app stores and EA pulling out of the Apple App Store and [TS]

01:10:46   go again to the Google Play Store [TS]

01:10:49   would make them upset that's why Apple is constantly putting up the numbers [TS]

01:10:52   about how awesome their app store is in terms of number of applications and [TS]

01:10:56   money given to development stuff it's like a little bit of protest too much in [TS]

01:11:00   all their things like even though they're just so incredibly down in the [TS]

01:11:04   App Store at this point they do not want that to change and I think like think [TS]

01:11:09   they're terrified of like when Amazon started selling mp3 is there I'm free in [TS]

01:11:12   the new labels wouldn't give them DRM free music because the music label to [TS]

01:11:15   basically intention I'm trying to take power from apple pie and power and other [TS]

01:11:20   competitor not the amazon mp3 store came and swamp the iTunes Store but it was [TS]

01:11:26   scary there for a minute in terms of their DRM free their growing were not [TS]

01:11:30   the music labels are playing hardball with us I think Apple does not want [TS]

01:11:34   their store to be at a disadvantage in the big players and their games and you [TS]

01:11:38   know that how many companies have the the you know development bandwidth to [TS]

01:11:43   produce the types of games like three or four five-person shop can make an [TS]

01:11:48   amazing I was game but at a certain point you can't compete with however [TS]

01:11:51   many umpteen people are making these big complicated games that nevertheless [TS]

01:11:54   running iOS and that's exactly what i was gonna say is you know it's let's [TS]

01:11:58   supposing a pulls out and a handful of smaller indie shops step into kind of [TS]

01:12:05   replace them you know what if we had a situation where there was a new and I [TS]

01:12:09   don't know like a flight controller [TS]

01:12:11   Jetpack Joyride or whatever it was it was popular year or two ago or even [TS]

01:12:15   words with friends before it got even really really slimy you know and then [TS]

01:12:19   then applicants could spend it as hey when he a left with it all you little [TS]

01:12:23   diet had a chance to make money but no one who's doing the next call duty like [TS]

01:12:26   at a certain point [TS]

01:12:27   gonna happen as the computing power of iOS devices increases at a certain point [TS]

01:12:31   like this is something of the consoles went through many many years ago it used [TS]

01:12:36   to be one guy used to be able to make like an Atari 2600 game right one guy [TS]

01:12:40   cannot make a PlayStation 4 game it's just you know almost impossible like a [TS]

01:12:45   triple A title $60 you're gonna buy this and be happy with you spent $60 on it it [TS]

01:12:51   take the the better your your technology gets the better the graphics are the [TS]

01:12:54   more compute power you have the more money it costs to produce the game its [TS]

01:12:58   wide game developers were a little bit freaked out when they want HDD because [TS]

01:13:01   now all of a sudden you know the resolution of all your assets increases [TS]

01:13:04   and you need bigger machines to crunch them and the artists have to do more [TS]

01:13:07   work and you can't divulge the details anymore all the stuff like so if things [TS]

01:13:11   continue apace iOS is kind of creeping up that same trail where to certain [TS]

01:13:15   point yeah you can make flight control stuff like that in those kind of casual [TS]

01:13:18   games are fine but someone's going to make you know manner or call of duty or [TS]

01:13:24   you know destiny from Bungie or something and you can't make destiny [TS]

01:13:27   with a five-person shop and if the company that makes that pulls out and [TS]

01:13:31   goes only on another platform you would have to form a company the size of [TS]

01:13:35   Bungie before you can feel the game like destiny maybe Apple isn't interested in [TS]

01:13:41   this kind of games [TS]

01:13:42   consumers are though consumers are ya but how many of them over to investigate [TS]

01:13:48   comes out we'll see how the ps4 and Xbox whatever cells that's a good point [TS]

01:13:53   yeah I mean that they sell them on the PCs that's why I'm just saying like I [TS]

01:14:00   was devices are not at that level yet they can't play those games at all [TS]

01:14:02   period right so being incapable playing we don't have to decide whether people [TS]

01:14:07   want to buy it once they become capable of playing them then we'll really find [TS]

01:14:11   out [TS]

01:14:11   is that something people want to do you know because at that point like the iOS [TS]

01:14:15   devices are going to become more expensive relative to be any cheaper [TS]

01:14:20   right so at that point if everybody who can afford you know an iPad Mini also [TS]

01:14:27   can play you know current quality triple-a type games maybe they do want [TS]

01:14:34   to like maybe it's maybe they're not just buying candy crush because that's [TS]

01:14:37   the only kind of game they're interested in maybe it's because they don't want to [TS]

01:14:40   spend $500 on the game console or $1,000 on gaming PC to play that game but if [TS]

01:14:45   they could play with the device DRD have to like their web browsing and you know [TS]

01:14:48   whatever may be something more interesting to see how that turns out we [TS]

01:14:54   will wrap up the yeah we're gonna get along right so thanks a lot to our two [TS]

01:15:00   sponsors drafts and Squarespace and I'll see you next week now the show they [TS]

01:15:10   didn't even mean to begin [TS]

01:15:12   it was accidental [TS]

01:15:16   john Kasay [TS]

01:15:23   death was accidental and thats Casey list and a team are cool [TS]

01:16:06   yes i'm saying there onwards I'm keen on trying to announce it what did you say [TS]

01:16:12   my nose like little bit stuffed up and I'm dying in this incredibly hot room so [TS]

01:16:17   I think I'm a little bit more fog horny the usual today with this way least you [TS]

01:16:22   didn't stumble over Logic Pro whatever that was funny though if I can only have [TS]

01:16:27   that back I think Marco gave pricing for the iPhone version of drafts and also [TS]

01:16:31   the iPhone version of heated and then you got it right the second time so hard [TS]

01:16:41   nothing happened in summertime something that I know it's a quick update today [TS]

01:16:51   was the first day that I had to consult the Darwin sources that's always an [TS]

01:16:57   important point in my review when I'm reduced to going through the source [TS]

01:17:01   codes of today was a day so that's that's pretty good I mean it was like [TS]

01:17:04   I'm probably about halfway done before I had to resort to that but I I every day [TS]

01:17:11   every right I'm so glad that exists you know what I'm just looking at them [TS]

01:17:16   source and it always is and that none of those servers are up open source that I [TS]

01:17:23   was like oh no the source and those were the only one browsing [TS]