The Accidental Tech Podcast

30: Full Frontal Thumb


00:00:00   I want to be a good character designer we have anything to talk about tonight I [TS]

00:00:05   don't know I guess I mean there were new iPhones and stuff but it's really funny [TS]

00:00:09   how unsurprising it was even even the parts that we expected to be surprised [TS]

00:00:14   by what we were wrong actually so I guess therefore it was surprising in [TS]

00:00:18   those ways and I thought the camera stuff was mildly surprising I hadn't [TS]

00:00:24   heard anything about that now obviously it's to be expected that there will be [TS]

00:00:27   better newer faster camera things but I didn't know the the magnitude of it all [TS]

00:00:33   I don't think anyone did it seems pretty compelling as it was in like really [TS]

00:00:38   camera hardware so much as it was applying even more software to write [TS]

00:00:44   camera problem because there is a point of diminishing returns with camera [TS]

00:00:50   hardware and phones because optically speaking you only have so much room to [TS]

00:00:54   work with their right but if the computing power keeps going up and up [TS]

00:00:59   hey let's do something with that may be a better place to get benefit from it [TS]

00:01:03   and that seems like it and that's why we wouldn't have heard about that I thought [TS]

00:01:06   about that because you can't leak but I guess you could but it's not uncommon [TS]

00:01:10   the supply chain is softer side is not in supply chain all over the world and [TS]

00:01:14   there was a small hand in the WTC slides for iOS Evans announcement there was one [TS]

00:01:20   of the one of those like million little bullet points they put all over the [TS]

00:01:23   place [TS]

00:01:23   one of them was a hundred and twenty frames per second capture and I really [TS]

00:01:27   out of 120 FBS like on the upper right I think and I don't think any hardware [TS]

00:01:35   before the 5s could actually do that so that I think it was a slight give but [TS]

00:01:40   otherwise I mean this is awesome I cannot wait to use it i mean there was [TS]

00:01:45   there is an app called is it snappy cam [TS]

00:01:49   talking about I know what you're talking about but never used it I put the link [TS]

00:01:52   in the show notes but I believe it's called snappy can and it was it was a [TS]

00:01:58   camera app that was written by some incredibly good programmers who [TS]

00:02:02   basically wrote their own JPEG encoder and really liked week the heck out of [TS]

00:02:07   the out of the CPU to get tons of performance so that they can capture [TS]

00:02:12   I believe it was 30 frames per second on the iPhone 5 and 30 or 60 was they [TS]

00:02:19   couldn't reach 122 the harbour couldn't do it but it was 30 or 60 and so they [TS]

00:02:22   could capture that and in similar to what we saw in yesterday's iPhone [TS]

00:02:24   announcement you could like scroll through and pick like your favor photo [TS]

00:02:28   from that giant purse and so that was pretty cool so you know I'm actually [TS]

00:02:33   really happy it they might not be but I'm really happy to see that now be a [TS]

00:02:37   regular feature and to have a better integrated in the camera roll to do [TS]

00:02:40   things like pick the two or three shot at you like and delete all the other [TS]

00:02:45   ones which we can only do in very limited ways because it doesn't have [TS]

00:02:50   full access to the camera API's etcetera [TS]

00:02:52   so yeah I think it's I i'm looking forward to playing that camera that [TS]

00:02:58   that's me you know the 5s is actually a pretty substantial speedup read so it [TS]

00:03:05   looks haven't read yet but sure looks that way but the two things I think that [TS]

00:03:11   I'm most excited about our fingerprint unlock because I'm as we discussed last [TS]

00:03:14   episode I believe I'm one of those people who never set a passcode on my [TS]

00:03:17   phones I just don't want the constant day-to-day annoyance of that and so now [TS]

00:03:22   I will do the fingerprint lock and I'll just put a couple of my fingers my [TS]

00:03:27   wife's finger and that's it I'm done maybe maybe Adams if he's lucky maybe [TS]

00:03:31   maybe hopson knows otherwise I think that works but we'll see maybe I'll try [TS]

00:03:38   my new iphone 5s never get what is your what is your annoyance thresholds for [TS]

00:03:43   stopping using that would make you stop using what percentage of it [TS]

00:03:48   failing like you try to do it and it doesn't work do you know I need to try [TS]

00:03:52   again try again you like 50% success rate ninety like when do you say all [TS]

00:03:56   right forget this I would say it would have to work probably at least 95% of [TS]

00:04:01   the time within about a second period that I i didnt read IRA trying to get as [TS]

00:04:05   much as I could have the coverage but what I wanted to see I guess probably [TS]

00:04:08   Apple control this someone if they had direct access to the you know the [TS]

00:04:11   hands-on area afterwards to 250 trials to do you know hundred trials do as many [TS]

00:04:16   trials as you can with success or failure not a man and get some [TS]

00:04:21   number about you know percent advising senators try and sell it seemed to work [TS]

00:04:24   pretty well you tried two times yet maybe I mean like the ones we saw in the [TS]

00:04:29   CNN tech video and a few other ppl 2010 watching CNN tech one and it was really [TS]

00:04:34   good and they you know they put it through the whole process of registering [TS]

00:04:38   with fingerprint which worked really well and then downloaded a few times and [TS]

00:04:42   it worked very quickly in all instances the things they shouldn't get a little [TS]

00:04:46   movie or one of the ads or something they showed the guy like grabbing your [TS]

00:04:49   phone like you doing kind of activating it and liked him one of the things he [TS]

00:04:53   was using like the side of the corner of his time like we all do and you grabbed [TS]

00:04:57   the phone and go for like the home button with your thumb right and now if [TS]

00:05:02   that works that well that I found that impressive because of that we work so [TS]

00:05:05   well that means that like or maybe did he have to train and on the corner of [TS]

00:05:08   his thumb you know him in like because we don't always like if you're gonna go [TS]

00:05:12   in like let me give you the full frontal of my thumb or finger and to test the [TS]

00:05:17   feature vs [TS]

00:05:18   let me grab my pocket but I think round out looking and you know get a good read [TS]

00:05:22   on it and I think that's where you know using it in real life is going to be [TS]

00:05:26   different than trying to put your finger on the demo area but it works it works [TS]

00:05:31   like it like I saw it working all the little demos all the time then [TS]

00:05:35   especially in Apple's iPad that'd be great [TS]

00:05:37   yeah I'm looking forward to trying and having that I mean you know as they say [TS]

00:05:42   in the Keno like most people don't use the passcode and that's kind of bad and [TS]

00:05:46   it would be better if security could be reasonably secure yet also very easy so [TS]

00:05:51   that people would actually do it and so looking forward to it I thought to be [TS]

00:05:55   cool and I know that I feel like I feel like us talking this much about the [TS]

00:06:01   iPhone 5s is almost like talking about as much but the Mac Pro I feel like I [TS]

00:06:06   feel like we've now left the mainstream where we were the three of us ever the [TS]

00:06:11   mainstream but here's the thing here's the thing that everything you see on the [TS]

00:06:14   5s will eventually be on the mainstream so it's like you know it's a glimpse of [TS]

00:06:18   a glimpse of the future of the rest of the iOS line even though it's only on [TS]

00:06:22   this one product now surely unless it's a gigantic flop it will move on down the [TS]

00:06:26   line [TS]

00:06:27   until it's everywhere and just becomes standard just like you know rear-facing [TS]

00:06:30   camera they can we go back a step to the camera Marco I'm curious to hear as a [TS]

00:06:36   quasi professional photographer at one point your life what do you think about [TS]

00:06:40   the flash because I remember vividly years ago when the four of us you mean [TS]

00:06:45   if we're somewhere we were talking about how I wish I was a better photographer [TS]

00:06:49   and he said well let me give you the number one best way to be a better [TS]

00:06:53   photographers to never use the flash ever ever ever and so I stuck by that as [TS]

00:06:58   any time I couldn't it has made for much better pictures but I'm curious what [TS]

00:07:02   your take is on the to flash set up well it's that rule still holds true if you [TS]

00:07:10   can avoid using the flash at all you should the flash introduces two huge [TS]

00:07:16   problems to the entire see one of them is a mess up all the colors of [TS]

00:07:20   everything and the other one is the direction of the light makes everything [TS]

00:07:24   look really weird and an unappealing now the flash which is a really cool idea [TS]

00:07:30   only solves one of those problems that only solved the color problem and that [TS]

00:07:34   is a big problem certainly but I think the the amount of light coming from [TS]

00:07:39   straight on is a bigger problem that makes things look worse than just having [TS]

00:07:45   their own car light shone on them and so it's a very good idea for when you have [TS]

00:07:50   to use the flash and a lot of people just leave the flash on auto and use it [TS]

00:07:54   whenever the phone things should or needs to and so it's gonna help a lot of [TS]

00:07:59   pictures out but it's not gonna make a non flash picture very it's not going to [TS]

00:08:03   make a flash picture look anywhere near as good as a novelist picture now a lot [TS]

00:08:07   of times if you're in such a dark place that you know if you're looking at a bar [TS]

00:08:11   with your friends there's no light and you're gonna have to use the flash it [TS]

00:08:15   you know you have a choice if you want a picture at all you have to use the flash [TS]

00:08:18   and that's it and so if your choice is picture or no picture at all maybe take [TS]

00:08:24   the picture of the flash and maybe but [TS]

00:08:28   but it's not I certainly wouldn't rely on that and it's not going to its not [TS]

00:08:34   gonna make me want to use the flash any more than before but when I have to use [TS]

00:08:40   it [TS]

00:08:40   which is very rare but when I have to use it it'll be a little bit better but [TS]

00:08:46   do you think of the little ridges [TS]

00:08:48   Fresnel lenses on the flash I didn't see that we're what's that about [TS]

00:08:53   I didn't see this on all the slides and if you look at Apple's website they seem [TS]

00:08:57   right and I so they must not be shy away from it but it is totally at odds with [TS]

00:09:01   every other physical design feature of this iPhone and all past iPhones go to [TS]

00:09:05   Apple's iPhone 5s site and scroll down to the part that shows in a flash [TS]

00:09:11   this is I'm here is it any wonder if that's if thats to spread the light more [TS]

00:09:16   which would help that is still you know that the direction as someone has [TS]

00:09:21   pronounced for now but I will have you know that I looked it up and both [TS]

00:09:26   transitions are valid according to Wikipedia has been no Wikipedia never [TS]

00:09:29   contained in a hearse know now is that I am looking at my phone 505 flash does [TS]

00:09:35   not look like that at least from a distance I am NOT a macro lens but I [TS]

00:09:41   think I think you're right I think that is new I think that will help because [TS]

00:09:46   just having a little like white LED r you know probably doesn't have a grade [TS]

00:09:50   spread pattern for the light and now they're taking it more seriously like [TS]

00:09:54   what can we do in this limited amount of space we can put a little ends on it [TS]

00:09:58   that's pretty good [TS]

00:10:00   yeah i i think that that could be good it's again it's one of those things that [TS]

00:10:05   I don't think it's going to really meaningfully make you able to use the [TS]

00:10:10   flash in a lot of cases where you couldn't before and the pictures look [TS]

00:10:13   good I think there's this will just make the pictures look a little bit better [TS]

00:10:17   when you have to use the flash but this is a key I think this is a key feature [TS]

00:10:20   because this gigantic vast majority of people who use phones do not follow [TS]

00:10:26   Marcus advice don't know about Marcus advice and we'll just hope he's use [TS]

00:10:29   whatever the charismatic we end up taking a picture of their friends in [TS]

00:10:32   dark rooms and if this can make their pictures look better that is it's like [TS]

00:10:36   the fingerprint thing I get such a huge win [TS]

00:10:39   for all the people who never used any security at all if maybe if the the team [TS]

00:10:44   that does chrome security was considering its features a well [TS]

00:10:46   fingerprint is not as good as a pass for their therefore we should include [TS]

00:10:49   physical sense of security [TS]

00:10:51   I i think we probably also go through the few things we know we're going to be [TS]

00:10:56   sure about this fingerprint thing and and why doesn't matter like you will be [TS]

00:11:00   able to spoof it [TS]

00:11:01   jailbreakers will get the little finger print signature things out of that chip [TS]

00:11:06   somehow and none of that matters because it's time to get out and pass codes are [TS]

00:11:11   also more secure [TS]

00:11:12   not four-digit passcode obviously but like you know big long one or password [TS]

00:11:16   more secure but I think none of that matters because this is not an attempt [TS]

00:11:19   to heighten the maximum possible security of the iPhone this is an [TS]

00:11:23   attempt to hiding the average security of iPhones in use and I think if it [TS]

00:11:27   works it will definitely do that oh yeah definitely I'm curious to see is is it [TS]

00:11:33   possible to have the fingerprint scanning in addition to a passcode to [TS]

00:11:38   have arguably two factors security which and big corporate jobs can make or break [TS]

00:11:43   your ability to use services that you want to use so for example a lot of VPNs [TS]

00:11:49   are you need to get on for corporate environment they might require like an [TS]

00:11:54   IRS idea and RSI Dior and in addition to a password or something along those [TS]

00:11:58   lines and I wonder if there will be a way that you can have the fingerprint in [TS]

00:12:04   addition to some sort of pass code plus you have to factor security in the US [TS]

00:12:08   you can do all these things you want to do when your corporate network they [TS]

00:12:12   didn't mention that and I'm guessing the reason they didn't mention that is even [TS]

00:12:15   obviously it is possible but even if you can enable that feature in the OS like [TS]

00:12:19   the patch for the fingerprint thing is get all those people who aren't using a [TS]

00:12:22   past current you something two pitches not let's double up security because [TS]

00:12:26   like that isn't that would be the worst way to advertise a fingerprint thing [TS]

00:12:29   would be to pitch it as a as a heightening of maximum possible security [TS]

00:12:33   because even though with the 2008 you would help that its I think it's so [TS]

00:12:37   important to pitch this as a casual convenience for people who don't want [TS]

00:12:43   enter code and I'm one of those people like I never I have never had a passcode [TS]

00:12:46   on any of my [TS]

00:12:47   devices in fact when I connected my was in the past my works VPN and the VPN [TS]

00:12:54   Exchange Server something in the stack their required that I put a passcode on [TS]

00:12:57   my thing I merely disconnected from his head while never doing that again enter [TS]

00:13:02   passcode I will try this fingerprint thing it works if I ever get a device [TS]

00:13:06   that has a good point lead you think this is going to filter down into the [TS]

00:13:11   iPod touch and iPad [TS]

00:13:13   ten years or something the iPad will get it I'm pretty like I don't see why they [TS]

00:13:18   would leave it out of the iPad it so much bigger you know that the iPad with [TS]

00:13:22   the top 10 iPad will surely have the a seven like the only reason not to be [TS]

00:13:26   like some crazy segmentation to make sense and I don't see why it wouldn't be [TS]

00:13:31   on the top and iPad iPod Touch of course I care about that this is an S here and [TS]

00:13:36   here is the iPod Touch get screwed so we'll wait till next year I'm curious to [TS]

00:13:43   see if you know what happens with the iPad is it seems like you know most of [TS]

00:13:49   the time the iPhone is Apple's big thing for the year and it's it's the event the [TS]

00:13:55   most people watch it's the one that brings all the live streaming live [TS]

00:13:58   blogging things you know it's it's the most it's the highest-profile event they [TS]

00:14:03   have of the year but they started with this year and and there's still a whole [TS]

00:14:07   lot of products to announce that are there very likely be coming out in the [TS]

00:14:10   next few months I wonder if you know how quickly we are going to forget about how [TS]

00:14:16   unsurprising this was once we see the other product unveilings no I'm not sure [TS]

00:14:23   what I'm still processing like the whole of then i watch the video and I have [TS]

00:14:27   some thoughts on that we get to at some point but I'm a little disappointed and [TS]

00:14:33   this has been such a lot that that so much was known I am very enthusiastic [TS]

00:14:35   about the camera I'm very enthusiastic that the thumbprint scanner seems to [TS]

00:14:40   work is as great as it does obviously we'll find out whenever we get them I'm [TS]

00:14:45   super disappointed that there is not to be pre-orders on the five ask because it [TS]

00:14:49   is [TS]

00:14:50   it is our year in the list household new phone and I'm very excited but I don't I [TS]

00:14:55   have an actual jail be jobs I can't just blow off work on a Friday and wait in [TS]

00:14:59   line for hours and hours not that I'd probably want to anyway so now I've [TS]

00:15:03   gotta just suffered the unbelievable tragedy of not having my 5s on launch [TS]

00:15:09   day it's probably a good bet that the the financial be supply constrained in [TS]

00:15:15   which means we won't have them for a long time might not be that long but [TS]

00:15:19   like you know they're gonna they're going to sell out not because it's [TS]

00:15:22   wildly popular though it may be but really because the first device ever to [TS]

00:15:26   have a seven and presumably that's the game tractor yeah and I heard about this [TS]

00:15:32   in his post about the event and i think i think thats part which is that [TS]

00:15:35   splitting up the phone line like this and and making making the old iPhone or [TS]

00:15:41   the old iPhone core making that the new mainstream model allows them to do [TS]

00:15:47   things like member there all the rumors they were having trouble with in-cell [TS]

00:15:50   touch and getting getting good yields on that things like retina iPad stuff I [TS]

00:15:56   like all the the like big bold forward-looking supply decisions or [TS]

00:16:02   component decisions that can severely limit yields limits apply in and make [TS]

00:16:06   that a problem they can now start doing that because the highest end of ice is [TS]

00:16:11   no longer the mainstream device that's true of iPads and iPhones now and I i [TS]

00:16:16   think that's actually a good move [TS]

00:16:18   presumably they're getting making them making more money but like if the most [TS]

00:16:24   popular phone turns out to be the five see baby making a phone for a while now [TS]

00:16:29   and their cost of manufacture must be down even if they had gone to plastic [TS]

00:16:34   which they also did they also lowered the price as well but I wonder I wonder [TS]

00:16:38   if the smile and Tim Cook's face was an expression of the fact that we're gonna [TS]

00:16:45   sell a ton of five seasons and that actually might have higher you know [TS]

00:16:49   profit margins for us than the original five dead which would be an amazing [TS]

00:16:53   thing we're like they sell the same quarter a year later [TS]

00:16:58   and they drive down the cost of manufacture so much it actually gives [TS]

00:17:00   you a bigger profit margins than your previous top end and they need that you [TS]

00:17:05   know wall street's been picking on them alot alot of it is just temporary [TS]

00:17:09   unfounded but it's also pretty obvious that their margins are going down slowly [TS]

00:17:14   over time because these markets are getting more competitive especially [TS]

00:17:18   price by especially in tablets and and so their margins are gonna get getting [TS]

00:17:23   smaller and smaller the iPad these to be able to sell these things for like six [TS]

00:17:27   or seven hundred bucks to the mass market and now they're selling like you [TS]

00:17:31   know the $300 iPad Mini and you know who knows what's gonna happen there this [TS]

00:17:35   fall and so I did I think they need something like the five see [TS]

00:17:41   honest as I think it's a brilliant move it's a brilliant product launch to do [TS]

00:17:46   this cuz I bet you're right I bet their margin is substantially better on their [TS]

00:17:50   also now selling first-party cases again and we you cannot discount how [TS]

00:17:54   significant that is you know if they you know let's say they make two or three [TS]

00:17:59   hundred bucks I i dont the profit margin is usually on a phone iPhone something [TS]

00:18:03   like that I think it's a two hundred bucks if they're also selling you a $40 [TS]

00:18:09   case till like sixty year forty percent of the people who buy the phone which i [TS]

00:18:13   think is probably fair that's really good I mean they made a killing off the [TS]

00:18:17   bumper for the iPhone 4 and for us I think they're going to make good on [TS]

00:18:20   these cases too and that's just so much money they probably still make more [TS]

00:18:25   money from the you know made for iPhone certification program because they get a [TS]

00:18:30   cut of every single other case manufacturers profits of a cumulative [TS]

00:18:34   total of their license fees for the made for iPhone products Gila River thing [TS]

00:18:38   they have going there still is their own things but they're probably like if we [TS]

00:18:43   can make a product with 90% margins even if it's only nine percent 90% of forty [TS]

00:18:47   year 70 bucks let's do that because it can't hurt [TS]

00:18:51   thing on the 25 C Martin as if you think back to the earnings calls before the [TS]

00:18:54   iPad Mini came out they said you know our our margins are gonna be decreasing [TS]

00:18:59   blah blah blah like and then the many came out and it made sense like okay [TS]

00:19:02   that's why you martensitic listening because you know you're gonna sell ton [TS]

00:19:05   of his many years and they cost less money [TS]

00:19:07   and you know you don't make as much money to honor those who are making the [TS]

00:19:11   previous iPad so there you go [TS]

00:19:12   but that don't recall a similar warning about margins are least not wanted to [TS]

00:19:18   such a degree before the five see announcement and I think it's because [TS]

00:19:21   they feel like they can maintain like it they're probably going to go down a [TS]

00:19:25   little bit but it's not going to be as dramatic drop it was funny they still [TS]

00:19:30   have had many yeah I think you're right about that and I certainly did [TS]

00:19:34   opportunity to gather you make a very good point and it certainly seems to me [TS]

00:19:37   that the five see is a play to to continue to make a tremendous amount of [TS]

00:19:42   money from people who may be like what would if you if I see did exist what [TS]

00:19:47   would they be fine just buying just a regular iPhone 5 and probably doing so [TS]

00:19:51   grudgingly because it's not new and shiny so I had two thumbs up for the [TS]

00:19:55   five seen principal from a business perspective I don't personally see why I [TS]

00:20:01   I would want one because its older tack and there's a few things in the 50 S [TS]

00:20:06   that I still think we should talk about that are also very interesting but from [TS]

00:20:11   a business perspective it's it's it seems like a killer deal we're talking [TS]

00:20:15   about a sure thing about how are you going to differentiate the 25 CNV like [TS]

00:20:20   for that you know the five see looks really cool and it feels nice in your [TS]

00:20:23   hand and it comes in colours what can they do to the boring old little black [TS]

00:20:29   grey white monolith iPhone 5 looking thing to make it an object of desire for [TS]

00:20:35   anyone for him although that probably is a factor there and we got the answer and [TS]

00:20:42   the answer was the fingerprint thing which we knew and apples second part is [TS]

00:20:47   emphasizing you know good plain old-fashioned computing power like that [TS]

00:20:52   was their pitch to people it's got a fingerprint thing and it's twice as fast [TS]

00:20:55   and the combination of those two they hope is enough to securely grab all the [TS]

00:21:00   people who got out of that the latest greatest thing in to make us forget [TS]

00:21:03   about the colorful more comfortable nicely curved five see ya steven hack it [TS]

00:21:09   in the chat said I talked to several semi nerds who said they were thinking [TS]

00:21:13   about quote upgrading to the five see from the five that's the power of colors [TS]

00:21:17   and marketing [TS]

00:21:17   i think thats dead-on totally I mean you can't underestimate the importance of [TS]

00:21:22   things like color and appearance and newness for something like this for for [TS]

00:21:26   most products especially for something that's where people are kind of you know [TS]

00:21:29   there's a fast upgrade cycle relative to most electronic products and it's very [TS]

00:21:34   much a personal item it's always with you people shouldn't personalize it with [TS]

00:21:37   cases and stuff like that and and so to have something like visibly very new and [TS]

00:21:42   different especially something that's so so visually different from what came [TS]

00:21:47   before it I think that's really the table and a lot of people are going to [TS]

00:21:50   want that even if you already have iPhone 5's and I've been on the [TS]

00:21:54   bandwagon for a long time but like Apple needs to make a new to operate the phone [TS]

00:22:01   line to be more than just one trying to make a new very thing it's like why [TS]

00:22:04   would they make it just keeps on the old one they've got all the parts they know [TS]

00:22:08   how to make the open just fine and I've always said I think you can make it [TS]

00:22:10   better phone if you start from scratch but make a purpose-built phone but you [TS]

00:22:17   know you're gonna sell for less money and people they do why don't they wanted [TS]

00:22:22   to keep talking about well you know how do you get stopped using a loonies [TS]

00:22:26   plastics cheaper to make the battery little bigger you can put it in a nicer [TS]

00:22:30   camera you can give a call is differentiated and were right technology [TS]

00:22:36   wise there's a slightly bigger battery spying on me that much difference no [TS]

00:22:39   one's gonna notice the front cameras little bit better anything but everyone [TS]

00:22:42   will notice the lower price which you know the plastic up there I've never [TS]

00:22:45   noticed the different shape and color and it's such a dramatically different [TS]

00:22:50   product sales marketing and performance wise like market performance wise than [TS]

00:22:56   the five even though it is like a 99.9% just a plain old iPhone 5 and this is [TS]

00:23:02   what I was talking about him and the fact that they can sell it for $100 less [TS]

00:23:05   for the for the bottom and model so I'm glad to see they went through it that I [TS]

00:23:09   still think there's more diversification possible but like you know one step at a [TS]

00:23:12   time this is a good step in the right direction [TS]

00:23:14   definitely do you want to tell us about something awesome then I'd like to get [TS]

00:23:18   nerdy about the a 74 few minutes [TS]

00:23:20   absolutely do me out here that either but I was referring to the Apple safety [TS]

00:23:26   our first function this week is a return sponsor it is mail route mail route is [TS]

00:23:32   at root or route [TS]

00:23:33   depends on where you're from nice a route I think most Americans say route [TS]

00:23:36   its mail route email is still the number one foreign business and personal [TS]

00:23:42   communication and yet ninety percent of all email is spam [TS]

00:23:47   surprised that low anyway to ninety percent of all male Hispanic male rats [TS]

00:23:52   cloud services solve this problem from the same team that created Microsoft's [TS]

00:23:56   forefront emailing felt email filtering service use me mail route is always [TS]

00:24:00   innovating creating better faster spam and virus filtering to protect you and [TS]

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00:24:08   get a much-needed rest by not having to deal with all that massive volume of [TS]

00:24:11   spam just sign up online and change your DNS MX records to start the flow of [TS]

00:24:16   clean email they even have an API for developers who want to automate [TS]

00:24:20   management of their email filtering or integrated with their own systems if [TS]

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00:24:45   lifetime of your account by using promo code ATP that smell route dotnet / ATP [TS]

00:24:51   promo code ATP thanks a lot to sponsor in the show so during the event they [TS]

00:25:00   talked a lot about the a seven which is Apple's new system on a chip and they do [TS]

00:25:05   it's brown sock like nice now anyway so they they talked a lot about how it 64 [TS]

00:25:13   bit and I'd like to explore that little bit and they also talked about how it's [TS]

00:25:17   a different instruction set and I believe during the keynote they also [TS]

00:25:22   talked about there being more registers which is what really interesting to me [TS]

00:25:26   twice as many [TS]

00:25:27   so let me start with the 64 bit she's [TS]

00:25:31   so I it's been a long time since I've taken computer hardware courses and [TS]

00:25:36   things of that nature but trying to grasp why that's a big deal today I [TS]

00:25:43   think it I'm guessing that it's important for multimedia applications [TS]

00:25:48   such is moving data for images around and things of that nature but if you [TS]

00:25:54   take the the very shallow of you if you're not addressing more than four [TS]

00:25:58   gigs of memory why does this matter and I'm kinda looking to you john to fill us [TS]

00:26:02   all in the reaction was kind of disappointed in their reaction to this [TS]

00:26:07   because as far as I can tell and I did watch the video plus you know the live [TS]

00:26:10   blogs Apple never said that the a seven is twice as fast as the six because it's [TS]

00:26:17   64 bit and every single thing I saw from like 64 bit doesn't make it faster 64 [TS]

00:26:23   bit is not twice but of course it's not they never said it was who's saying [TS]

00:26:26   everyone just set up that strong man was beaten to death over the course of the [TS]

00:26:30   whole day and I know regular people are confused I think 64 slice the biggest 32 [TS]

00:26:34   whatever but you know wrong there it's here we know 64 bit doesn't make it [TS]

00:26:37   twice as fast like he was alive during the Nintendo 64 area learned that when [TS]

00:26:41   you're eight years old old old you are so that was that was disappointing [TS]

00:26:48   because I don't think it was bashing on anything that Apple said Apple said it [TS]

00:26:52   was 64 bit Apple said it was twice as fast but I don't think they drew any [TS]

00:26:55   sort of line . or otherwise between those two things so that's at issue 1 [TS]

00:27:00   and by the way the reason people don't know the details reason that's people [TS]

00:27:05   were beating up in a strong man is because all other things being equal 64 [TS]

00:27:09   bit CPU is are slower than 32 bit because only a point or 64 bit and it [TS]

00:27:13   all things are equal that means your instruction and data caches in the same [TS]

00:27:16   size and now they may be the same size when I get it or 64 bit players instead [TS]

00:27:20   of 32 Sony have more cash pressure and that you know like it's not a memory [TS]

00:27:24   bandwidth for getting instructions to and from there things get bigger and sit [TS]

00:27:28   for a bit and unless you increase everything else which of course regular [TS]

00:27:31   City apartments chips usually do but again all other things being exactly [TS]

00:27:34   equal 64 bit is actually slower than 32 [TS]

00:27:37   and when you make a real 64 bit ship you know they know that you have more day to [TS]

00:27:41   move around and they make the catch is bigger and then make the bus is wider [TS]

00:27:44   and they you know tweak things into all the stuff so in the end it can end up [TS]

00:27:48   being awash but you're not getting twice as much performance out of it unless [TS]

00:27:51   other things are different and the reason there may be some misinformation [TS]

00:27:54   floating around about this is that in real live CPU architectures there have [TS]

00:27:59   been cases where 64 gives you a boost that has nothing to do with 64 bit [TS]

00:28:03   directly so for example x86 32 bit instruction set on Intel's chips [TS]

00:28:09   detention and crappy and disgusting and when Andy created 64 bit extension of [TS]

00:28:16   that instruction said it says now it's our chance to get rid of some of the [TS]

00:28:19   crappy stuff and let's make instructions that are nicer and so 64 bit you know [TS]

00:28:24   Intel chips that use the x86 64 instruction set for me and they got like [TS]

00:28:29   a 15% speed boost not because they were 64 bit but merely because the [TS]

00:28:33   construction second do less stupid ass backwards things and so you don't want [TS]

00:28:38   to use 67 struggle W got access to more registers because you know the old x86 [TS]

00:28:42   32 architecture like Register Star by modern standards and they made [TS]

00:28:47   instructions that you know could execute faster under way of modern ships are [TS]

00:28:50   designed there is that so [TS]

00:28:52   64 bit Intel chips were no faster than 32 bit ones but not because they were 64 [TS]

00:28:58   but merely because the 64 bit transition gave the designers a chance to sort of [TS]

00:29:01   update their thinking that could be the case in the ARM architecture as well [TS]

00:29:06   maybe they got a couple a couple percentage speed of saying okay well out [TS]

00:29:10   of his arm things were made back in the day when we were really tiny chips and [TS]

00:29:14   you know smartphones are just a glimmer RI now is our chance with this [TS]

00:29:18   transition from the 32 bit to 64 bit to revisit some of those assumptions and [TS]

00:29:23   maybe make an instruction set the time are tailored to modern hardware [TS]

00:29:27   capabilities and maybe at like a couple of percent here in their speed that's [TS]

00:29:32   still not where you going to double performance and that i think is the [TS]

00:29:35   place where people are still scratching their heads like okay well you know [TS]

00:29:40   anyone in the know like you know and tech or whatever said ok they say apple [TS]

00:29:44   says twice as fast if we take them at their word there has to be some [TS]

00:29:48   exploration [TS]

00:29:49   higher clock speed you know a larger amount of you know instructions per [TS]

00:29:53   clock you know extracting more instruction parallelism of the bigger [TS]

00:29:56   you know Windows more rename registers didn't like all the typical things you [TS]

00:30:02   do with any CPU and making the pipeline on aircraft like we don't know what they [TS]

00:30:05   did because I didn't tell us all they said but only to show us a chart so once [TS]

00:30:09   the CPU guys get their hands on this thing they will tell us it actually [TS]

00:30:12   twice as fast under what conditions and how did they do it in the answer how it [TS]

00:30:15   is not going to be a 64 bit right and some of the things you said I think were [TS]

00:30:22   absolutely true in this case specifically by moving to a new version [TS]

00:30:27   of the ARM architecture so front based on little bit of reading I did before [TS]

00:30:31   the show [TS]

00:30:32   accidental it seems as though they've moved on VA and I found a blog post has [TS]

00:30:39   couple great links which I put in China moment ago and it talks about some of [TS]

00:30:43   the changes that were made now I think the speed increase to me probably comes [TS]

00:30:47   from more registers but we can talk about a second but some of the things [TS]

00:30:51   they did where they made all of the instructions exactly 32 bits and so [TS]

00:30:56   instructions are always exact same size they added a crud load of registers like [TS]

00:31:01   I said and they did change the instruction set just like you said John [TS]

00:31:06   in order to simplify it and get rid of some of the craft that they didn't want [TS]

00:31:11   me more so if the 87 really is using armed the eight then that could explain [TS]

00:31:19   a lot of these differences and give you double promise though adding W matter [TS]

00:31:24   registers not kind of your performing like none of those things you listed [TS]

00:31:27   again if you gonna get a doubling it has to be more execution units bigger [TS]

00:31:32   execution window higher clock speed maybe longer pipeline to get that like [TS]

00:31:37   that's the you don't get done performance from those things you get [TS]

00:31:40   like percentage increases you have to do something fundamental like you know how [TS]

00:31:44   many instructions to dispatch per clock how high is the clock speed like those [TS]

00:31:48   type of things that's where you get your W and all we have to go bond is Apple's [TS]

00:31:53   claim of doubling there may be specific benchmarks in which it really does [TS]

00:31:57   double but like this we need to get into the hands of someone who's gonna do real [TS]

00:32:00   benchmark [TS]

00:32:01   ok what is the actual increases it is a double and Cindy stuff because the same [TS]

00:32:05   instruction set in 32 bit was crappy and now it's way way better that's easy to [TS]

00:32:08   get a double win there you just you know with the new assembly instructions that [TS]

00:32:12   is way better than it was before we have twice as many city registers and we can [TS]

00:32:16   address them as 64 bits and condition 228 bits and so now we can easy doubling [TS]

00:32:21   on this particular benchmark but do you get doubling across the board probably [TS]

00:32:25   not so we'll see no I agree and I think the thing that's interesting to me about [TS]

00:32:32   the need to significantly increase I guess doubling of the amount of [TS]

00:32:36   registers is that if if you're not familiar yeltsin registers are little [TS]

00:32:40   bits of memory that that are basically on the CPU from tents and purposes [TS]

00:32:44   oftentimes literally and so if you need store something somewhere the quickest [TS]

00:32:48   and easiest place to store that is in these registers and then eventually can [TS]

00:32:51   move it off into other memory elsewhere and so having a lot more these registers [TS]

00:32:54   makes things like you said a lot quicker now how much is a lot maybe it's one [TS]

00:32:57   percent maybe it's 10% [TS]

00:33:00   I would tend to agree it's probably not nearly 200% I'm curious to see what's [TS]

00:33:06   what's gonna be made of that and I'm curious to see just like you said what [TS]

00:33:10   what what is this really all about deep down inside did you find out if it's [TS]

00:33:14   really double the number of no code addressable registers are they trying to [TS]

00:33:18   rename registers I thought it was double the number of registers they went like a [TS]

00:33:24   teepee for the chats and this is the sounds right [TS]

00:33:27   14 to 31 with a hardwired stack pointer and and getting a look at that thing [TS]

00:33:35   that I don't know anything about the previous times directions and just look [TS]

00:33:38   at the slide this assume you do but it was like I don't know the program [TS]

00:33:42   counter is in and register again so used to be the stack pointer is an interest [TS]

00:33:45   or a stack pointer and be okay let's go to an end to dedicate 20 register like [TS]

00:33:50   ya also some things that make me give me a vague indirect picture of what the old [TS]

00:33:55   arms direction said three to be used to be like compared to the new one i i've [TS]

00:33:59   heard reports of people on Twitter that the new that the instructions that farm [TS]

00:34:03   looks like mix which was a very sort of classical risk type thing again you know [TS]

00:34:09   the same size you know executing and predictable number of clock cycles and [TS]

00:34:14   the whole nine yards vs arm which looks kind of weird but there's no power [TS]

00:34:19   sipping features where things could be small and variable size and stuff like [TS]

00:34:23   that [TS]

00:34:23   yeah so we'll see what they dissected whenever they get their hands on it and [TS]

00:34:30   another easy way about the Waverly stopped to get speed boost its just add [TS]

00:34:34   a bunch more now 102 cash that's a cheap way to not cheap [TS]

00:34:38   well you know me but like to win benchmarks if you could if it couldn't [TS]

00:34:42   fit in it couldn't fit it all to cash before but now it can suddenly you get a [TS]

00:34:47   double speed up its like a were twice as fast provided you something to fit some [TS]

00:34:50   cash so any other extraordinarily nerdy this I think it's worth looking at a lot [TS]

00:34:58   of these things you know the CPU is one thing we saw last year when when the a [TS]

00:35:02   60 viewed and used Apple's new Swift architecture we saw the beginnings of it [TS]

00:35:07   there I think we're seeing Apple do more more specialized things maybe not [TS]

00:35:14   necessarily primarily but certainly secondarily for the purpose of making it [TS]

00:35:19   harder to copy or match what they're doing like if you look at a lot of these [TS]

00:35:23   things I was seven is a total redesign we talk about this back and was [TS]

00:35:29   announced and how a lot of that is going to be not an impossible to copy but [TS]

00:35:34   harder in certain for certain hardware for certain designed for certain set-ups [TS]

00:35:38   look at things like the crazy camera stuff that the camera stuff you can copy [TS]

00:35:44   cuz that's just like a nap and Samsung can bundle their own camera app and and [TS]

00:35:48   and do that but like to do something like the fingerprint unlock of not just [TS]

00:35:54   the phone but to use fingerprints to read to you to the store to buy things [TS]

00:36:01   that's gonna be one thing you need a lot of integration down the line to make [TS]

00:36:06   that happen and I don't know if Anderson will pull it off with Windows Phone [TS]

00:36:08   could be closed can do the crappy car that here's here's the crap decline of [TS]

00:36:12   fingerprint lock in the store they make him into your password [TS]

00:36:15   they start off sides recognize your fingerprint they get the password little [TS]

00:36:20   file I T can do a terrible copy of all these things and so who would make a [TS]

00:36:23   terrible copy of Apple's think they're above like doing it the right way yes [TS]

00:36:30   I'm not sure these doing these things to be difficult to copy in one instance [TS]

00:36:35   when you're saying like the with the OS reminds me that Apple some of Apple's [TS]

00:36:40   features and I was actually difficult or iOS developers to copy anything in [TS]

00:36:44   particular of like the little transparent things that finds out the [TS]

00:36:47   background slide up over very easy to copy and paste it depends on the contact [TS]

00:36:53   us a lot of people in the NDA forums discussing this very issue and saying [TS]

00:36:58   we'd like to be able to have a way to do that kind of filtering that you do and I [TS]

00:37:02   was seven and Apple people saying there's not a public API for that in the [TS]

00:37:06   fighting with each other about why there's not yet for all the things they [TS]

00:37:10   want to do all that you can rip the layer of a toolbar and done you can do [TS]

00:37:16   some things for their like basically you know you'll see an Apple app will do [TS]

00:37:20   something you'd say hey I'd like to do the same thing in my app and you'll find [TS]

00:37:23   out that is a public API to do something close to that but not quite [TS]

00:37:26   and is no public API to do exactly what they do and then you complain so it's [TS]

00:37:31   not because Apple's obstinate it's because you know technically speaking [TS]

00:37:34   Apple's barely able to do with their able to do and they can't do it in a way [TS]

00:37:39   that works in a general-purpose ABI they can only do so do with the crazy [TS]

00:37:42   cheating with that they have to do it you know it's true of anything that [TS]

00:37:45   looks like a lot of times Apple AAPL get the APS first I think or text in like [TS]

00:37:50   boring things like that you know I'll get some first their apples at first you [TS]

00:37:54   don't get them their private API is in the Mac days it's like well you could [TS]

00:37:57   figure it out and and use them anyway but if your own risk putting iris like [TS]

00:38:01   no you don't get them at all until until or unless Apple decides we can make a [TS]

00:38:05   general-purpose API from this that we're going to support for ever nothing ever [TS]

00:38:08   can you never get the API but in the meantime only Apple App Store the OS [TS]

00:38:13   gets [TS]

00:38:13   wanna do I can sponsor this week [TS]

00:38:17   sure our second sponsor is can you guess I'll give you one guess I'm gonna go [TS]

00:38:22   with Squarespace know it's actually know your rights groups base this episode is [TS]

00:38:28   once again brought to you by Squarespace the all-in-one platform makes it fast [TS]

00:38:32   and easy to create your own professional website or online portfolio for a free [TS]

00:38:37   trial and 20% off for this month of September [TS]

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00:39:22   like the wards [TS]

00:39:24   levees and Forbes the 3 W's I don't know last time I had to say that I I think [TS]

00:39:31   the same thing is that right I have no idea at least using Squarespace is way [TS]

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00:40:21   supporting ATP there everything you need to create an exceptional website [TS]

00:40:25   so I i realize there's another bit of nursery we should probably talk about [TS]

00:40:30   which is the m7 but I miss being W announcement somebody Joe to remember [TS]

00:40:36   who was now that you know Apple's come out with the m7 BMW come out with the [TS]

00:40:41   IAEA yeah things are totally backwards now so we should talk about the same [TS]

00:40:45   seven which is gonna call it will probably be wrongly call it a [TS]

00:40:49   coprocessor but it's kind of like a second ship that sits there and [TS]

00:40:54   apparently deals with the accelerometer I believe the GPS and a bunch of other [TS]

00:40:59   motion related things and the implication but not statement to my [TS]

00:41:04   knowledge was that it will also log a lot of these events so that the a seven [TS]

00:41:10   doesn't have to power on and handle them and deal with them and then it can [TS]

00:41:14   potentially official these log entries off 22 some applicants get a per [TS]

00:41:19   something like that and it seems like a very interesting play in order to [TS]

00:41:25   enables some really interesting more biometric data on the phone and somebody [TS]

00:41:30   might even when you guys pointed out you know I wonder if this AM seven is going [TS]

00:41:34   to end up in some other kind of device eventually like maybe a watch or [TS]

00:41:38   something like that you guys have any thoughts on this and that states the [TS]

00:41:41   obvious move it and send it also by the way for the 87 that that's the buzz [TS]

00:41:45   about both of these things is other devices that they could appear in m7 [TS]

00:41:49   obviously that will make something wearable yeah you'll be seeing that ship [TS]

00:41:54   again or that the marketing label that Japan and the a 7 64 bit ARM chip has [TS]

00:42:02   always liked wounded arm in the MacBook Air and get 50 hours of battery life out [TS]

00:42:06   of her some crazy things while the air is already up like reading is not a [TS]

00:42:10   battery life with Intel chips in it so I'm not entirely convinced there's any [TS]

00:42:13   need in particular to bring the arm to the air because I think intel is coming [TS]

00:42:19   from the other direction and I haven't yet met in the middle EA seven isn't it [TS]

00:42:22   isn't as fast as current MacBook Air CPUs and the current MacBook Air CPUs [TS]

00:42:26   are nowhere as power efficient as they as they seven but they're converging on [TS]

00:42:30   a middle point and wherever whenever they hit each other look at that point [TS]

00:42:33   is and decide is this a viable you know when we make a viable match [TS]

00:42:38   with this amount of processing power because if you can't then you know [TS]

00:42:41   there's no point in enduring the pain that binaries of trying to make an [TS]

00:42:45   arm-based Mac but the NTLM seven in some other device that you know where seems [TS]

00:42:53   like a slammed and we should also point out that enables they say it enables [TS]

00:42:59   things like knowing the difference between you driving and walking and I'm [TS]

00:43:03   not really clear why we didn't already know that my way the GPS or something [TS]

00:43:07   power-hungry like that maybe it's just that it doesn't need something [TS]

00:43:10   power-hungry to figure this out but that that presumably will lead to some [TS]

00:43:15   interesting use cases that I can't fathom but I think the example I saw was [TS]

00:43:19   an Apple said when you are getting directions somewhere let's say you're [TS]

00:43:24   driving in 20 metropolitan area and you park your car but you're not quite where [TS]

00:43:29   you need to be then maps will automatically switch from driving [TS]

00:43:33   directions to walking directions once it's easy to slow down to the point of [TS]

00:43:36   walking so things like that are a red light at all I can say they can't tell [TS]

00:43:43   whether you're in the car from the vibrations of the book massaging it [TS]

00:43:48   doesn't vibrate or not the future of the m7 I was it is like API is that Apple [TS]

00:43:53   you know score motion API's that I was going to expose the ship is doing is [TS]

00:43:58   being really low power and writing about information out to some place that the [TS]

00:44:02   when this whole system comes back up they can read interpreters and his [TS]

00:44:06   reading and interpreting this code that Apple writes that then provide API's to [TS]

00:44:10   figure this stuff out the m7 itself is just you know not the impressive thing [TS]

00:44:15   is that it exists not the implementation of it because it's probably you know how [TS]

00:44:18   this tiny chip has been resent it as such but for all we know could be on the [TS]

00:44:24   same package somewhere sits there and does one job and does it well and [TS]

00:44:29   doesn't have to involve the CPU and its old job is to be there and read and [TS]

00:44:32   write stuff down so in the CBD wakes up I don't know what's happening as I was [TS]

00:44:37   asleep but that guy with their nose let me get a list of everything that [TS]

00:44:40   happened and let me run a whole bunch of software that Apple wrote the crimes [TS]

00:44:43   over the data to figure out ok driving doing this will never end of course if [TS]

00:44:46   everything's turned on the same time they're working in concert but the key [TS]

00:44:49   features you walk around in your pocket and you take it out over your fitness [TS]

00:44:55   tracker and intermediate he wakes up reads all historical data and tells you [TS]

00:44:58   how many steps you also may be doing a lot of that in hardware or in very very [TS]

00:45:04   lightweight so forgive you know so far we've had even with the even the very [TS]

00:45:08   first iPhone accelerometer but the day you get from it is very raw it's just [TS]

00:45:13   like the current you know the current motion acceleration being put on the [TS]

00:45:19   phone and three axes XYZ that's that's it [TS]

00:45:22   and eliminated the gyroscopes and you get things like the current phone [TS]

00:45:25   alignment or add to the card I think the angle in space the phone currently is [TS]

00:45:30   and then the compass doesn't work so have you ever had a compass at work I [TS]

00:45:35   happened you have to have to move it into figure a pattern of you know that [TS]

00:45:38   that's that's not elaborate roll by someone who saw it happen to see if they [TS]

00:45:43   can take their phones and totally so like you know so before even and Apple [TS]

00:45:49   has improve UPI I believe iOS 5 was it at court motion and six but you know [TS]

00:45:55   they they at damper Vapi to make this a little bit easier but you still have to [TS]

00:45:58   deal with raw data for the most part in software you know in the fold in [TS]

00:46:04   userspace code that you were writing and so if they can move if they moved some [TS]

00:46:08   of that damages it sounds like the m7 regardless of what its implementation is [TS]

00:46:13   it's it's something that parses all that raw data for you in some kind of [TS]

00:46:19   extremely low power state and so rather than saying here you know here's all of [TS]

00:46:25   the data from 60 Hertz for the last six hours you know here's a tremendous array [TS]

00:46:30   of floats you have to deal with in Figure It Yourself they can they can [TS]

00:46:34   turn that down with some kind of terrorist acts that are hopefully very [TS]

00:46:36   lightweight just if you want to know how many steps you took just register for [TS]

00:46:42   number of steps tell us when to start when to stop and we'll give you what was [TS]

00:46:46   there in the middle [TS]

00:46:48   and if if that's really what it does that's a massive not only time saver for [TS]

00:46:53   developers but if they do it right if this in you know low-level hardware [TS]

00:46:58   that's very low power of sound that was the idea that this this is a whole new [TS]

00:47:03   class of possibilities that before we're just not only way too power hungry but [TS]

00:47:07   you wouldn't do them unless you were using GPS constantly because you [TS]

00:47:11   wouldn't be able to run the background that this kind of analysis that has [TS]

00:47:15   events in Pakistan where you have something was trying to keep track of [TS]

00:47:19   everything that happens the thousand just too much did so it massively [TS]

00:47:23   compresses tópico losses similar events in periods of time and it summarizes and [TS]

00:47:27   James it all into a log so yeah this little thing is it has to be doing if [TS]

00:47:31   only for compression purposes some interpretation of the data because you [TS]

00:47:35   know you can't you can't store that recorded data for an hour's worth of [TS]

00:47:40   walking and it really was it sixty hertz is just too much needed to be putting [TS]

00:47:43   somewhere so I have to imagine this doing some sort of coalescing [TS]

00:47:46   compressing and summarization and interpretation or even just like [TS]

00:47:51   lowering the sample rate because seriously does need to be 60 Hertz [TS]

00:47:54   telling people are walking and then anything up the chain could further [TS]

00:47:59   massage today to buy I think it's probably like a storage issue in terms [TS]

00:48:02   of who decides summarized who does the motion smoothing who does the [TS]

00:48:06   interpretation and it they must be doing something down there and the m7 because [TS]

00:48:12   otherwise it would just be filling up this giant purple stuff you don't want [TS]

00:48:16   to bring up coalescing I was thinking and I was going to say minute ago that [TS]

00:48:19   this is almost like the year of coalescing for Apple because we had the [TS]

00:48:23   time are coalescing and in 10 Mavericks and now we have this motion coalescing [TS]

00:48:28   and I know federico can be very happy about that so in any case anything else [TS]

00:48:33   on either of the bits of hardware the the five-seat case talking about it you [TS]

00:48:42   know if they make this none out that while I mean I mean first before we get [TS]

00:48:47   to the thing with the holes in it [TS]

00:48:48   the plastic back of it being curved Mr comfortably also for the pictures but we [TS]

00:48:52   can't see in the pictures is what kind of material is that and I mentioned last [TS]

00:48:56   time that if they made it out of the material that's more grippy and less [TS]

00:48:59   slippery than you know the glass back over the metal thing that maybe you [TS]

00:49:04   wouldn't even need a case on it and you know again because they're coming in [TS]

00:49:07   different colors who's gonna buy colorful sauna and slap a case on a [TS]

00:49:10   completely covering the cover park the car park so Apple the answer was we're [TS]

00:49:15   going to make it out of a super hard super glossy material so forget about [TS]

00:49:18   being or not being remotely squishy and we're gonna Celeron case made of [TS]

00:49:23   silicone mild fever case material because it is squishy and they're going [TS]

00:49:27   to solve the problem of ok why am I gonna put a case over my colors phone by [TS]

00:49:32   just touching a whole bunch of holes in it which when I first saw that holds my [TS]

00:49:38   first reaction was yeah I guess that's one solution to making the case color [TS]

00:49:43   continue to matter but I also wondered like that for heat reasons or something [TS]

00:49:48   seems like a man doesn't really make sense they'd be doing a pretty reasons [TS]

00:49:52   over only half of the phone or something but who the hell they otherwise you [TS]

00:49:55   can't be doing for hearings because there's going to be cases about Holzman [TS]

00:49:58   so it's got to be able to deal with that anyway but it is definitely odd and I [TS]

00:50:02   love the fact that all apples videos when they showed this case with the [TS]

00:50:05   holes in it [TS]

00:50:06   no actually see information and no iPhone text on the back of the phones [TS]

00:50:11   yes that's that's really convenient for your ads that the real phone said that [TS]

00:50:14   text there and it looks weird one of the videos definitely had it because I back [TS]

00:50:19   to I was watching the keynote I was watching it on my TV and I thought to [TS]

00:50:24   myself wow look at doesn't have the HOA or whatever it is that shows through and [TS]

00:50:28   i actually backed up got off my butt walked up to the TV because my eyes are [TS]

00:50:33   terrible and sure enough it was there and I'm pretty sure this is the key know [TS]

00:50:36   they had some videos with it for that text not they're very close to presume [TS]

00:50:42   damages the total cheat and not something I would expect from Apple [TS]

00:50:46   because they're supposed to do like the idealized thing sure like in 3d renders [TS]

00:50:50   are that they're doing or do not completely massage look real but it [TS]

00:50:53   shouldn't be like a racing stuff you couldn't erase the word iPhone because [TS]

00:50:57   it actually isn't the back of the phone you should erase the FCC things because [TS]

00:51:00   actually are there so that's a shame and that's strange and I don't like I [TS]

00:51:07   haven't felt any of these things in my hand but I'm kind of disappointed that [TS]

00:51:10   is not squishy but on the other hand I found from you know from my TPU case [TS]

00:51:14   which is very shining and very very smooth it's not textured like you know [TS]

00:51:18   like silicon based on fuzzy or anything like that it's still supplies surprise [TS]

00:51:22   me because you get a big contact patch it's kind of like slicks on a race car [TS]

00:51:25   you actually do get a big contact patch as long as I contact patches not wet in [TS]

00:51:31   the rain richer bed then you actually do get some goodness but in terms of [TS]

00:51:35   resting on the curved arm of a sofa with that shiny back thing that's not so [TS]

00:51:41   great some kind of disappointing that it didn't go with any kind of squishy back [TS]

00:51:44   but I kind of understand it as well because of I thought about it for more [TS]

00:51:47   than a couple minutes of it how can they make the back of the phone squishy you [TS]

00:51:51   would have to have a complete a rigid sort of inner skeletal structure over [TS]

00:51:57   which they stretch the squishy stuff instead they didn't do that they had the [TS]

00:52:00   antenna which is rigid but it's only around the edge and the whole back its [TS]

00:52:04   rigidity comes from the fact that he's in the super hard plastic case to go [TS]

00:52:10   back a step the case I cannot believe that Apple did that and if this were any [TS]

00:52:15   other manufacture that that had done that the internet would have blown up [TS]

00:52:19   ten times worse than it did about how stupid they are they don't pay attention [TS]

00:52:22   to detail this is ridiculous is why Apple so much better than everyone else [TS]

00:52:27   and yet here it is [TS]

00:52:28   Apple letting hun show through it I'm just kidding French and I went to the [TS]

00:52:35   top of the age cutoff French people saying no that's you can't do that right [TS]

00:52:43   like you realistically speaking that like it's a judgment call I'm saying [TS]

00:52:46   like Apple knows that no one except super nurse or doctor knows this but [TS]

00:52:50   we're all super nerds rightfully flipped out about it and will continue to feel [TS]

00:52:54   bad about it I don't think I would by the case tonight even ignore for now the [TS]

00:52:59   terrible cutting off the words anyway do you think anybody even one person who is [TS]

00:53:07   who is complete currently complaining about the hot / non [TS]

00:53:11   do you think even one of them was lying when I get there was no like well I [TS]

00:53:15   would buy that ugly case it wasn't sure how it off the letters but I know you [TS]

00:53:19   want me by the five see but it's not like the five see i've seen [TS]

00:53:24   I think people people who held it to say it feels impressive and you know if you [TS]

00:53:28   like the color lot of people who have special customized if you can make an [TS]

00:53:34   interesting phone like the yellow on the great thing about the five seasons black [TS]

00:53:37   faces right i think im pretty sure they all black faces so it's kind of it's [TS]

00:53:43   it's an interesting combination of my you can you could have a black and [TS]

00:53:46   yellow phone if you're like you know [TS]

00:53:47   Georgia Tech fan or something I know what caused my wife went there but we [TS]

00:53:51   know whatever your school colors are and the cases with the holes in them though [TS]

00:53:54   I find it ugly the color combinations do give you a lot of options to sort of [TS]

00:53:59   accessorizing Apple is giving the people what they want they want you know [TS]

00:54:03   sometimes they want case with rhinestones on them they could still get [TS]

00:54:06   that you know and the aftermarket but Apple is giving many more options than [TS]

00:54:09   just black and white and I think it's going to be a net winner from them [TS]

00:54:13   except for the Olympic collection things I think even normal people will notice [TS]

00:54:17   after while the amount of clinton's gonna collecting those little circles I [TS]

00:54:22   can confirm yes they are indeed all black faceplate in the five see if they [TS]

00:54:26   offer a white back color but I like the white back plate with the with the black [TS]

00:54:31   front i think thats so cool combination I'm thinking this this is the first time [TS]

00:54:36   that I've been tempted to get the white phone not the 562 507 no no the other [TS]

00:54:44   one still there [TS]

00:54:47   the silverback quite yeah this is the first I've been to get that because when [TS]

00:54:52   we talk about gorillas I was going to cut that out [TS]

00:54:57   iOS 7 is so white and light and I am finding as in designing my own a [TS]

00:55:05   phantasm seeing what Apple has done with their apps the default before was [TS]

00:55:10   everything was just dark black you know texture like it it was like you were [TS]

00:55:14   sitting like you know in a far everything is black and letter and [TS]

00:55:19   everything that well we're bar a stop there but it's you know imagine by the [TS]

00:55:27   way john in this picture on on the five see site [TS]

00:55:30   the top of the and is clearly not fully paid off and it looks like Han anyway [TS]

00:55:36   you know I was seven I think white is in style now it's before it was you know [TS]

00:55:44   people would show that it was like you know for women or or something else [TS]

00:55:48   probably horribly insensitive but it's just the style now most of the iPod's [TS]

00:55:53   ever sold at least those were all white [TS]

00:55:57   you know i i think there there are areas where this is going to be in fashion and [TS]

00:56:02   this is one of them and having everything by Michael app design is [TS]

00:56:07   white based and because I S seven and it looks really good it's kind of [TS]

00:56:11   refreshing and makes it look newer makes it look nice and modern and to put all [TS]

00:56:15   that on a phone with a black faceplate I think kind of weakens it or or doesn't [TS]

00:56:21   take advantage of of the new the new style have to see it in action to make [TS]

00:56:28   it when you're seeing an action by having you as I fully plan to put a [TS]

00:56:31   black background as I always happen on my iOS devices on iOS 7 you know I did [TS]

00:56:35   that I did that for my first few [TS]

00:56:37   my first month using it I had a solid black background and I turned off the [TS]

00:56:41   parallax everything just thought I did that but it was ok and it worked for a [TS]

00:56:47   while but then I I had when I was picking colors and an icon for my appt I [TS]

00:56:52   decided let me let me put the phone in a more stock configuration so I could see [TS]

00:56:56   like how most people are likely to see the apt on the home screen and so I [TS]

00:57:00   switched over to the stone graphite looking wallpaper like a stone texture [TS]

00:57:09   there was that and I was like you know this light for a while and now I like it [TS]

00:57:14   light now I feel like going back to all black would be kind of retro in a bad [TS]

00:57:19   way just kind of going backwards in time like going back in 2006 Saturn in you [TS]

00:57:25   know I have never wanted a white iPhone I do not understand the appeal but if [TS]

00:57:30   that's what makes you happy then feel free and I should I should add the last [TS]

00:57:33   time I said I just didn't understand the appeal of something it was a BMW and we [TS]

00:57:38   also have that ended up so don't forget Apple products before that and for that [TS]

00:57:43   I'm sure I'm doomed to be to drive a 911 with my white iPhone sometime in the [TS]

00:57:49   future but regardless I i dont no I don't I never understood what I [TS]

00:57:53   personally John if you had an iPhone what would you have I don't know like [TS]

00:57:59   nice I've always liked how the white ones look as devices especially being an [TS]

00:58:05   old-school Apple guy I really love the people who like found a tiny rainbow [TS]

00:58:09   colored Apple sticker and stuck on the back of the white iPhone because back in [TS]

00:58:12   the days of the snow white design language of the you know the Mac 30 my [TS]

00:58:18   favorite old Mac to see I and all those things but it was like Apple platinum [TS]

00:58:22   with slats and everything if you had envisioned a futuristic Apple phone it [TS]

00:58:27   would be platinum or white and have a rainbow-colored Apple logo on it so I [TS]

00:58:31   think those things look great except for as I mentioned fasho the fact that ok [TS]

00:58:36   it's not a piece of art is actually device's screen that you have to use and [TS]

00:58:38   the white screen is never going to be or not never but certainly in with current [TS]

00:58:43   LCD technologies is not as white as actual real live white reflective [TS]

00:58:47   surface that's next to it so in any kind of bright light I think it white iOS [TS]

00:58:53   device makes the screen look worse and that's why I always go for black [TS]

00:58:57   faceplate like that's what I think the five seats away but they all have black [TS]

00:59:00   faceplate even with the white background so you can get and really the feisty [TS]

00:59:04   college to appeal to me except maybe the yellow if I was really into something [TS]

00:59:08   yellow like a sports team or something but the white one is the only one that [TS]

00:59:13   could be considered neutral but it still has a black face so thumbs up so fashion [TS]

00:59:18   wise [TS]

00:59:19   although I do like most of the white devices and I do like the silver back on [TS]

00:59:23   that thing pragmatically I think I'd still prefer black face to make the [TS]

00:59:27   screen with better and more conditions I will say to I have a white iPad Mini [TS]

00:59:31   because after buying the iPhone 5 and it's like very dark black car last year [TS]

00:59:35   I learned after having it and getting it that the black is not good it's it's too [TS]

00:59:43   dark [TS]

00:59:43   you know said that before the show go into it again but you know the iPhone 5 [TS]

00:59:47   black was just too dark and I don't think it looks good and so when I have [TS]

00:59:51   had many took the exact same design options basically I said no I'm getting [TS]

00:59:56   that again I get the white and I like it looks really nice guy I got the little [TS]

00:59:59   red you know crappy Apple cover with it and it looks really good it's a nice [TS]

01:00:02   pairing and I you know I think certainly on future iPad you know the issue you [TS]

01:00:07   raised John have it out here with me now she raised about the white of the [TS]

01:00:12   faceplate not matching the color of the brightness of the light on the screen [TS]

01:00:17   that's a very real issue right now I'm sitting in a room painted red at night [TS]

01:00:22   lit by warm temperature LED bulbs the light in the room is very yellowish and [TS]

01:00:26   the faceplate very clearly looks yellowish like a little tent and the [TS]

01:00:32   screen of courses relatively neutral and so the screen is a very lucky to break [TS]

01:00:36   cool Mourinho closer to five thousand K [TS]

01:00:39   kind of white so there is an imbalance right now but it doesn't look bad [TS]

01:00:43   doesn't look great if you look at it and pay attention to what most of the time [TS]

01:00:45   you don't pay attention to it I was thinking more in terms of brightness [TS]

01:00:48   where as you get it like at night I'm sure looks like as in the white face [TS]

01:00:51   becomes basically blackface the source of light is green but out in bright [TS]

01:00:54   sunlight they all the crappy on Black Sun like a white one bright sunlight but [TS]

01:00:58   why was it crappy because it makes it look like I can't the screen the screen [TS]

01:01:02   can really can't keep up like you don't realize how dem current LCDs are until [TS]

01:01:05   you actually bring them under direct sunlight reflected screens like the [TS]

01:01:08   Kindle right once you get out in the sunlight that backlight is just totally [TS]

01:01:12   overpowered you thought boy this thing was so bright it was blinding me when I [TS]

01:01:15   was inside my house her lay in my bed or whatever at night but when you go out in [TS]

01:01:19   bright sunlight it is totally overpowered and you know that type of [TS]

01:01:23   underpowered backlight in the face of bright light of any kind indoors or [TS]

01:01:27   outdoors [TS]

01:01:28   really benefit from having from being next to black needs all the help it can [TS]

01:01:32   get because color look bright white will look brighter what is next to a dark [TS]

01:01:35   color so it's an optical illusion like I will make my screen look brighter to you [TS]

01:01:39   because it's next to a black thing when you put it next to a white thing that's [TS]

01:01:42   the worst possible condition it's it's highlighting all the weaknesses of the [TS]

01:01:45   screen I i agree that's a real issue but I disagree how much tax a noticeable in [TS]

01:01:51   practice [TS]

01:01:52   well you're not John Siracusa that's when you use your thing most people use [TS]

01:01:57   it mostly indoors or use it you know mostly indie musicians and doesn't [TS]

01:02:00   matter and it doesn't buy a lot of people to share me about his music you [TS]

01:02:03   like it's just I don't also distracts me visually like I might as well be drawn [TS]

01:02:08   more to the other day I just want a black frame with it's like getting a TV [TS]

01:02:11   I want a black frame around my TV as well you don't want a white or shiny [TS]

01:02:16   kramer anything that's going to draw your eye around the TV because the [TS]

01:02:18   screen is supposed to be the start not the thing and the only way I would go [TS]

01:02:21   with the white faces when we finally get to screen technology it really is likely [TS]

01:02:25   that they can match it so the white is exactly the same some sort of [TS]

01:02:28   combination of reflective in this is screaming and some distant future the [TS]

01:02:32   really doesn't the same then find adult white anything else on hard red like to [TS]

01:02:37   talk about the actual presentation the keynote briefly but anything else on the [TS]

01:02:42   harbor no so I i feel like Tim did not do a particularly good job he stumbled a [TS]

01:02:51   lot in seemed really nervous which is weird because usually he is extremely [TS]

01:02:55   not nervous and he's very deliberate which is something I wish I was a little [TS]

01:02:59   better with me he'll often times lead leave long pauses if he's thinking [TS]

01:03:04   something through or perhaps trying to remember the next line on a script to [TS]

01:03:07   these things are and he's always very deliberate and I felt like this time he [TS]

01:03:13   didn't feel that way he felt like it it seemed as though he felt like he was out [TS]

01:03:17   of his element and conversely craig Venter et who it said for a while now is [TS]

01:03:22   actually turned into one heck of a great presenter he has just he didn't [TS]

01:03:26   the WBC this year he absolutely killed it again [TS]

01:03:29   and and I was very confused by teams apparent confusion I don't know did you [TS]

01:03:34   guys notice that as well and I the only one he did call as he called it a call [TS]

01:03:40   can order spreadsheet or pages this prejudicial something as friends who [TS]

01:03:44   came in chiller called FireWire ports on a boulder like that's messed up like [TS]

01:03:49   people to speak of all people know better than anyone I the vibe I got from [TS]

01:03:53   him was that he seemed like Gideon happy like that he was excited that these [TS]

01:03:59   products were going to be released and did that affect his performance he maybe [TS]

01:04:03   he was you know [TS]

01:04:05   kidding harry just happy black and white to these things you know he seemed very [TS]

01:04:09   smiley to me like he was really happy about these products really happy that [TS]

01:04:12   they're going to be out there and he wasn't like the serious delivered [TS]

01:04:17   Tim Cook that we'd seen before explaining like you know how only Apple [TS]

01:04:22   could do this and how what Apple's philosophies or whatever but I think [TS]

01:04:25   that was ok like martin Dempsey and these things anyway and shelter shelter [TS]

01:04:31   and Federer he did his thing perfectly well so I don't mind is it stumbling and [TS]

01:04:38   10 missteps or whatever because I think it was not I didn't get the nervous live [TS]

01:04:42   from I didn't get the I'm really nervous and worried about what we're gonna [TS]

01:04:46   announced I got the I'm excited about these products and maybe I'll triple [TS]

01:04:50   myself in excitement and what do you think wow I skipped most of 10 sections [TS]

01:04:57   about watching the video he doesn't really say a lot that's like new [TS]

01:05:01   wrenching especially getting have asked if you're that tired of the directions I [TS]

01:05:06   was watching the live blogs and you know I knew roughly what he said and what I [TS]

01:05:09   was talking about and that was all I really needed this event so I can't [TS]

01:05:13   really comment on that except that I always like it when your watching the [TS]

01:05:19   videos on your computer if you open up in QuickTime you can actually get like a [TS]

01:05:24   20 X control you like a little speed control that you can adjust and I always [TS]

01:05:28   put him only two or three acts because he just speaks so slowly I have to get [TS]

01:05:32   through it in a reasonable time so I i I really can't judge for sure because I [TS]

01:05:40   skipped most of it he said [TS]

01:05:42   and the party didn't skip I played very quickly as I was bored usually I like I [TS]

01:05:47   like him a little bit more I just thinking in this in this keynote there [TS]

01:05:51   wasn't a whole lot for him to say that was a very interesting like I don't [TS]

01:05:55   think it's necessarily his fault I just think you know there wasn't a whole lot [TS]

01:05:59   from to say that there wasn't a whole lot for any of them to say really hear [TS]

01:06:03   some new iPhones they're really good in some ways and really unsurprising and [TS]

01:06:07   boring and others and it's almost always out there would you expect you've [TS]

01:06:12   already seen these things on rumor sites here you go [TS]

01:06:16   it wasn't there wasn't a whole lot of room in this event to really get that [TS]

01:06:20   interesting by the presenters and then drag it out like it was a pretty tidy [TS]

01:06:25   presentation format right on the hour so I think I think it was fine like those [TS]

01:06:30   know there's no showmanship required for this they weren't revealing I was [TS]

01:06:34   something but the first time like there's a time and a place for that type [TS]

01:06:37   of thing in this was just more of letting go out the door although I do i [TS]

01:06:41   mean Steve Jobs of revenge flipping out about how much was known about these [TS]

01:06:46   things ahead of time but it seems like the current crew is like and supply [TS]

01:06:50   chains going to leak is gonna happen what can we do it I can I can't tell if [TS]

01:06:54   this if people are still seething back there are four was all like jobs to [TS]

01:06:58   secrecy personality that you know I was doubling down secrecy and people make [TS]

01:07:04   fun of that was like well good job as we know everything about these homes [TS]

01:07:07   basically but I am assuming what he meant was like whatever new product [TS]

01:07:12   category thing that they release I'm assuming we won't have complete video [TS]

01:07:16   people playing with that i mean we don't even know what they're doing either make [TS]

01:07:21   me TV set on making a watch the making a nose ring we don't like that type of [TS]

01:07:26   secrecy so so far [TS]

01:07:29   assuming any of those things have any reality behind them so far operator has [TS]

01:07:33   doubled down secrecy because we have no idea what they're doing and in TV that [TS]

01:07:36   we haven't already seen we have no idea if they're making watches just a bunch [TS]

01:07:39   of numbers now as we get closer we'll see if they really holds but I'm not [TS]

01:07:42   ready to say that is doubling down secrecy thing was you know a total [TS]

01:07:46   failure because I think that Apple could still potentially have secrets that it's [TS]

01:07:51   kept a hundred percent [TS]

01:07:52   nothing from those things we just have speculation and rumors we have no blurry [TS]

01:07:57   pictures we have no videos of people playing with cases or anything like that [TS]

01:08:02   yeah we and we don't even know what they're doing you're right it's like [TS]

01:08:05   even when the iPad was about to come out everyone had pretty good you know pretty [TS]

01:08:10   good rumor saying Apple is doing a tablet specifically like it is a tablet [TS]

01:08:14   it will run iOS and it will come out roughly around this time in those days [TS]

01:08:18   ended up being correct you know to have it if they if they are indeed very close [TS]

01:08:25   to launching a new category which we don't really know but if they're really [TS]

01:08:29   close to launching a new product category a ride in a heck of a job [TS]

01:08:31   keeping secrets and is also a massive number of important product details that [TS]

01:08:38   we know are coming soon like for one of the biggest is like whether the iPad [TS]

01:08:43   Mini will have a retina version this fall [TS]

01:08:45   that's a major product detail and we don't know the answer to that yet [TS]

01:08:48   everyone's all over the place with the predictions in the rumors in the MENA BS [TS]

01:08:51   analyst on these things so there's that there's whether they're going to be [TS]

01:08:55   Retina Display is right now I max what the heck's happening to the MacBook Pro [TS]

01:08:58   line when there's gonna be updated with what they have in them like the Mac Pro [TS]

01:09:02   released when the text is going to happen with itself they totally didn't [TS]

01:09:08   even know they were in the computer mine and i cant you knows nobody had spy [TS]

01:09:11   shots and like garbage can exact I feel like you know the the phone is always an [TS]

01:09:18   exception and the iPad a little bit it's an exception because they just have to [TS]

01:09:20   make so many of these things and you know for them to say you can buy this [TS]

01:09:25   next week they they had been producing them for a while already and they had to [TS]

01:09:31   have been testing and producing parts for a while before that and so they're [TS]

01:09:35   they're making these things in such ridiculous quantities so many suppliers [TS]

01:09:40   are involved that's why I know is that what the phone so is leaking a little [TS]

01:09:43   bit of the iPads to that's why there was leaked in advance now because they're [TS]

01:09:46   just making so many them too many people are involved they can't control them all [TS]

01:09:49   the other products than max in particular just don't sell anywhere near [TS]

01:09:54   those kind of volumes and so it's easier for them to keep those things secret and [TS]

01:09:58   certainly a new product category probably falls into that same protection [TS]

01:10:03   well depending on what it is I suppose if it's something that says universally [TS]

01:10:08   desired as an iPhone then there you need to make it easily into those too but I [TS]

01:10:13   guess it's a hard thing to bed on before you've even announced that anyone and [TS]

01:10:17   maybe the very first version will be successful in the very first iPad was [TS]

01:10:21   not a massive blockbuster hit it sold more than anyone thought but it didn't [TS]

01:10:26   sell as much as the iPhone still doesn't know the iPhone is the best example like [TS]

01:10:30   the very first version the iPhone was you know not selling that made a slower [TS]

01:10:35   ramp-up so I whatever thing they come out with us watching television I still [TS]

01:10:39   have time to ramp up manufacturing and some of the jurors that the easy way to [TS]

01:10:43   do it is what they did with the iPhone which is like secrecy behind the iPhone [TS]

01:10:47   known that and it was gonna look like but we all know they're making a phone [TS]

01:10:49   just announced it six on Sat for ships like the gym but the Mac Pro like it did [TS]

01:10:54   with the iPhone I remember six months whatever it was because then you haven't [TS]

01:10:58   started manufacturing yet and there are a million of these things shipping [TS]

01:11:01   around the world and you have a big lead done and they did it with the iPhone and [TS]

01:11:05   because the FCC FCC in the USA does require pictures of the device and [TS]

01:11:10   everything like that so it's gonna be spoiled anyway so they had to pronounce [TS]

01:11:13   it which is find and the Mac Pro they pronounce it because he made his way god [TS]

01:11:17   knows how long and we were gonna flip out and so they are making when you can [TS]

01:11:22   have it now but don't worry it's not dead and that was they need to do that [TS]

01:11:26   messaging laws and for new category product if there's some sort of a sec [TS]

01:11:31   stuff maybe they have to pronounce that too but I don't know if there is going [TS]

01:11:35   to have to know what the requirements are sure fitness tracker II things that [TS]

01:11:39   you wear under offer television sets I don't think you have to do is they don't [TS]

01:11:42   think either one of those things is probably going to have its own LTE 3G [TS]

01:11:46   whatever connection so they're probably okay I want to wrap it up yeah that's [TS]

01:11:54   fine unless you wanted to do some late follow-up which we can always say for [TS]

01:11:57   the next show come to the front of showcasing I was late follow-up John [TS]

01:12:03   Lake get to put a modifier change it [TS]

01:12:06   yes we should end the show [TS]

01:12:09   alright thanks led to her to mail route and Squarespace and we'll see you next [TS]

01:12:14   week now the show is over they didn't even need to be in it was accidental [TS]

01:12:29   Casey [TS]

01:12:33   it was accidental and you can see the list and a remarkable [TS]

01:13:16   the more important issue in the talent here market to see the two links I put [TS]

01:13:23   in a Skype chat its we talking about the hon vs non yes there's enough of that [TS]

01:13:30   takes shaft I guess there's enough I don't know how it will turn out the [TS]

01:13:39   yellow and green one shows more of the stem of the H [TS]

01:13:43   then there is a stamp money in the white one look shows pretty much equal amounts [TS]

01:13:48   of stem above the age and the end and as we know this case is not like a [TS]

01:13:52   precision a line like it [TS]

01:13:53   motion can clearly be you know just shifting around a little bit so I still [TS]

01:13:59   say and I went because the amount of extra stem that you're gonna get above [TS]

01:14:04   the end is so minuscule and may actually be non-existent so when is my take in [TS]

01:14:09   the white one supports my theory they're super zoomed in probably artificially [TS]

01:14:14   rendered yellow and green one does show a tiny bit more stamina I think tank top [TS]

01:14:23   and drawers on the line across the way I would say the white one is a shadow [TS]

01:14:27   shadow covering that part and then we'll see how you have to buy them with a case [TS]

01:14:33   and silicone skin stretches and you just move your thumb and they say about [TS]

01:14:39   covering us not have real-time follow-up Marco I think you're thinking of a [TS]

01:14:46   sender apparently [TS]

01:14:50   centers are the things that break the baseline but yeah alright anyway [TS]

01:14:55   shaft is better to talk about this this USB 3.0 Micro connector actually have [TS]

01:15:01   one of these things onto its on my bus powered one terabyte drive yeah I have [TS]

01:15:06   have a card reader that that you know why is this the thing right now we've [TS]

01:15:09   known about people who don't don't buy a lot of accessories are don't keep up [TS]

01:15:14   with the different USB connectors think this is a new thing the story was this [TS]

01:15:19   will be coming to your Android phone which may or may not be true whatever [TS]

01:15:23   and maybe it's more embarrassing because it's such a relatively large connector [TS]

01:15:27   for a phone [TS]

01:15:28   but it's not one thing over regular you know the the regular whatever just type [TS]

01:15:33   B I think the Alesis externally asymmetrical [TS]

01:15:39   given that but I mean for my biggest turn a card reader actually use it and [TS]

01:15:46   it is really hard to in terms of that cable and just mine and that makes it [TS]

01:15:50   may be my stocking my readers and that well made but it's it's really kind of a [TS]

01:15:55   pin and I always think I'm breaking it's it's that bad there's an online [TS]

01:16:02   connection lightning lightning connector this genius both because it can be [TS]

01:16:05   plugged in either way and there's no wrong and also because it inverts the [TS]

01:16:08   normal relationship of connectors which is a bent piece of metal like into like [TS]

01:16:12   not a tuba like you know how cylinder and then change the shape of that so [TS]

01:16:17   it's got this flimsy metal wall surrounding this internal thing where [TS]

01:16:21   the pins are where the Lightning says no we're gonna make a solid metal flange [TS]

01:16:25   and put our contacts on top of it and anything with the flimsy metal wall [TS]

01:16:29   especially as you shrink it down it just becomes ridiculous because lots of my [TS]

01:16:32   career speaking actors are externally asymmetrical but just barely like you [TS]

01:16:36   have to squint at to get the loan you some of them are just microscopically [TS]

01:16:40   the one like my new camera has whatever the Super teeny tiny USB thing as a [TS]

01:16:45   trapezoid shape but you can't barely fit with your fingers and you have to really [TS]

01:16:50   squint to see it and you have to make sure you put in the right way and then [TS]

01:16:53   you're shoving a little you know ring of metal into another ring of flimsy medal [TS]

01:16:59   it's much more satisfying to stick the solid metal lightning connector [TS]

01:17:03   something so Apple's connectors way better here [TS]

01:17:06   yeah I agree that the the USB Micro connectors the 2.1 is is awful I mean [TS]

01:17:12   it's it's every time there's a tiny almost every camera these days as on [TS]

01:17:15   every Kindle it's on you know a lot of devices now and I always have to look [TS]

01:17:20   very carefully to see what direction it goes in and I gotta run have time it's [TS]

01:17:24   almost or even more I would say it's almost as as hard to plug in as a VGA [TS]

01:17:30   cable like those I always got VGA cable back or even I would look and I was I [TS]

01:17:35   would like not quite see it right and still going backwards opt I never [TS]

01:17:39   bothered me but DVI to the state [TS]

01:17:41   every single time do you look for the cross more like the dash but even then I [TS]

01:17:49   still messed up to other nothing I mean USB regular USB a cables those messed me [TS]

01:17:55   up like doesn't there ridiculous to have said on past shows like if it's your job [TS]

01:18:00   to design a connector there are very few axis on which you can excel and you [TS]

01:18:04   would think that I want to be a good designer like what do you even have to [TS]

01:18:09   think about except these exact very issues is not a possibility this is [TS]

01:18:13   reliability this aspect in there is a plugin unplugging all the time don't [TS]

01:18:19   make them in the butt like this that's what you do it's job is your connected [TS]

01:18:23   designer I don't know how people sleep at night like I should have done a good [TS]

01:18:28   job design that connected not how are you measuring yourself how are you [TS]

01:18:32   decided that you did a good job and I i hope they suffer their entire lives just [TS]

01:18:36   getting their connections wrong and fumbling with their cameras and not [TS]

01:18:39   being able to amass a boy sucking my job to keep mine Apple has two massive [TS]

01:18:48   luxuries that most designers don't work well I don't have been this field is but [TS]

01:18:54   they have to use of juries they don't have to worry that much about cost and [TS]

01:18:59   they can completely break backwards compatibility and its kind and the third [TS]

01:19:04   I guess is that they're kind of a dictatorship in that didn't have to work [TS]

01:19:09   on some committee and please sixteen different companies who were all trying [TS]

01:19:13   to make the same connectors you for the next ten years and there they can just [TS]

01:19:18   say they can just decree this is what's best we're going to do it we don't care [TS]

01:19:23   what you think and we don't care what it costs you and that's it cost has to be [TS]

01:19:28   the biggest one but I still think at this point you should still throw in the [TS]

01:19:33   criteria oh and by the way it should be impossible to put in the wrong way and [TS]

01:19:38   very clear which way it's supposed to go and you like your job is to make that [TS]

01:19:42   also make it cheap like yes may get reliable make it a good connection and [TS]

01:19:46   also make a cheap and I don't think that outside the realm of possibility granted [TS]

01:19:49   maybe you can make something is this you know beautiful and precious as the [TS]

01:19:53   lightning [TS]

01:19:53   actor but surely we can do better than these crazy USB things like you know [TS]

01:19:58   even if you just like the cost I call we can't have irreversible because it makes [TS]

01:20:03   so much more expensive for the for the devices because now they have to handle [TS]

01:20:08   it being both ways I think we can overcome that I think the the University [TS]

01:20:11   Ethernet cables being able to detect whether it's a crossover cable not like [TS]

01:20:15   week re-cross that hurdle now we don't have to deal with you know even the [TS]

01:20:18   super cheap crappy PCs have that so it's possible you can be done this just takes [TS]

01:20:23   just a little tiny bit of effort we can we can make USB connectors that are [TS]

01:20:27   impossible to put in their own way without breaking the bank like they're [TS]

01:20:31   they're they're being penny-wise pound-foolish oh how was the review or [TS]

01:20:35   update so excited today through Twitter someone direct me to death forms which [TS]

01:20:41   gave me a solution to getting indications working you had to get that [TS]

01:20:47   working I didn't have to I was directed there by some helpful person on Twitter [TS]

01:20:50   like I wouldn't you wouldn't think like a cat got deeply saddened by this [TS]

01:20:54   feature doesn't work let me search the dev forum see if there's a way I can [TS]

01:20:58   make it work and sure enough there was a bad update or something we just [TS]

01:21:05   involving assembling to a framework or somethin somethin species they couldn't [TS]

01:21:09   find the thing that was executing he just like assembling the network [TS]

01:21:12   suddenly so you know I was happy to see that this is some sort of packaging and [TS]

01:21:17   install our problem and not like a technical problem like the code was [TS]

01:21:22   there could actually does work it's just said this system couldn't find it [TS]

01:21:27   because it was in the right place so does it work it does and used it and I [TS]

01:21:32   wrote that little section which is like three paragraphs but yeah so it's it's [TS]

01:21:38   being edited it's done being what they have but across the having to the people [TS]

01:21:42   i three paragraphs and attention and I still running test battery tests like I [TS]

01:21:47   would like to get tests on the gym and put those in their view and not to like [TS]

01:21:51   okay want a piece of Mike although I don't think things have been varying [TS]

01:21:55   that much between these bills so if we can get the AGM version won't be the end [TS]

01:21:59   of the world to run tests against it [TS]

01:22:02   numbers that we get on whatever the second to last build are probably gonna [TS]

01:22:05   be pretty accurate but I would love him like a ship date and the gym like and [TS]

01:22:12   not have to be like iOS everywhere these days from now but sounds like your kinda [TS]

01:22:17   ready for that though i mean is as much as you're going to be I gotta send these [TS]

01:22:21   things bookstore I don't know the turnaround yeah I have to assume not [TS]

01:22:26   getting rejected first so that the one turnaround time are you send to them [TS]

01:22:29   they rejected some crazy reason that you're lucky of a second i'm ok this is [TS]

01:22:32   the first time I'm sending any books the iBookstore so I assume they will be [TS]

01:22:37   rejected the first time should I look 2-3 innings a run-stuffing to mention [TS]

01:22:43   the store and shift the lack of storage yeah c'mon man had started to seriously [TS]

01:22:51   how much does how much does an additional 16 gigs of class costs these [TS]

01:22:55   days not $100 on the margins I know what it's like even Apple ships eventually [TS]

01:23:02   eventually stopped shipping [TS]

01:23:03   you know standard examination 24 like that happens it has to happen eventually [TS]

01:23:09   was give me 10 years from now is like welcomes the 16 32 and 64 no I think we [TS]

01:23:17   have to put the Scranton the show I'll do better next week because I know I was [TS]

01:23:22   never asked about this [TS]