The Accidental Tech Podcast

00:00:00 ◼   ► we are so over time your coming soon as your number I cutting the crap that [TS]

00:00:05 ◼   ► being an issue no thanks I should point out that I am still fighting that cold [TS]

00:00:11 ◼   ► off a little bit because when you get up it five in the morning to go get a phone [TS]

00:00:16 ◼   ► when you're sick doesn't really help so if i start hacking up along just carry [TS]

00:00:21 ◼   ► on and we'll we'll get it and post but at least the good news is you got your [TS]

00:00:25 ◼   ► phone before I did buy a little bit do you have your phone [TS]

00:00:30 ◼   ► course I do but to him it became today [TS]

00:00:34 ◼   ► you so much right now this is my run crowning moment to have something [TS]

00:00:40 ◼   ► fancier than you and you have been ruined you had it you didn't even have [TS]

00:00:44 ◼   ► it to the next episode all that waiting was for nothing to Portland am still [TS]

00:00:51 ◼   ► getting my friggin phone before the next taping the massive yes I can say that if [TS]

00:00:59 ◼   ► you woke up at 3 a.m. and you place the order on the moment you can place the [TS]

00:01:04 ◼   ► order and didn't go to any stores it probably if you got one of the first [TS]

00:01:09 ◼   ► batch probably arrived today or something close to the us- and I've [TS]

00:01:13 ◼   ► heard I've heard from other people to that it's really easy to just go to a [TS]

00:01:17 ◼   ► store now and just get one like it seems like the the major supply constraints [TS]

00:01:22 ◼   ► that everyone was so concerned about it does seem to be applied to the gold one [TS]

00:01:27 ◼   ► because hilarious but not to the other ones it seems like you can pretty much [TS]

00:01:30 ◼   ► go into any Apple Store you want to most of these days now and just get one as [TS]

00:01:34 ◼   ► long as it's not cold I don't know how many of each color they made and how [TS]

00:01:39 ◼   ► many they shipped to stores has lots of people reporting informal stars about [TS]

00:01:42 ◼   ► which cars sold out first in stock but that information is not useful in this [TS]

00:01:46 ◼   ► you tell us how many proportion whys of each color did you get right i mean that [TS]

00:01:51 ◼   ► was always the trick like that didn't Microsoft pull some kind of Tripoli that [TS]

00:01:55 ◼   ► with the surface when it launched where they were bragging about how it's sold [TS]

00:01:58 ◼   ► out [TS]

00:01:59 ◼   ► but they didn't tell you how many they made or how many they shipped and so it [TS]

00:02:03 ◼   ► was like oh yeah it's sold out of orbit inventory but you know we didn't make a [TS]

00:02:07 ◼   ► whole lot of them know for what it's worth my Apple Store which is for [TS]

00:02:13 ◼   ► arguably the middle of nowhere it's it's actually fairly big store and we get [TS]

00:02:18 ◼   ► what they got [TS]

00:02:19 ◼   ► i guess i handful of goals I never got a clear answer but I did ask a couple [TS]

00:02:24 ◼   ► people a couple employees and the impression I got was that they had round [TS]

00:02:28 ◼   ► about 25 goals and that when almost immediately and so when i when I went I [TS]

00:02:34 ◼   ► woke up at five and was at the store [TS]

00:02:37 ◼   ► 5:30 which was annoying because the local mall said they weren't open until [TS]

00:02:41 ◼   ► six and you know apple and the mall both independently told me that on Friday [TS]

00:02:46 ◼   ► when I was a big enough nerve to ask both of them about this so anyway so I'm [TS]

00:02:50 ◼   ► loitering with the friend of mine Eric waiting for another friend of mine and [TS]

00:02:55 ◼   ► this is at 5:30 and then a security guard walks by this we were loitering at [TS]

00:02:58 ◼   ► the edge of the moment scheduled box box mines as a few days are you waiting to [TS]

00:03:03 ◼   ► get phones you gotta go to their lineup and switch to like crap brand for it and [TS]

00:03:08 ◼   ► so will I was forty or fifty people back I'd say and almost immediately when they [TS]

00:03:13 ◼   ► started doing the the dance with the tickets are business cards for lack of a [TS]

00:03:17 ◼   ► better term so what happens is they have a business card basically for every [TS]

00:03:22 ◼   ► device they got in stock and they go down the line and they give you a little [TS]

00:03:25 ◼   ► card and that expedites figuring out what's gonna happen when you actually [TS]

00:03:29 ◼   ► get to the point of buying your phone [TS]

00:03:31 ◼   ► well they announced almost immediately that I think they as far as I know they [TS]

00:03:35 ◼   ► got zero non space praise for Verizon and Sprint and t-mobile and I never [TS]

00:03:42 ◼   ► heard any talk of any whites or golds for a teensy on so later on when I asked [TS]

00:03:47 ◼   ► what the situation was and he said they got a handful goals so I waited in line [TS]

00:03:51 ◼   ► from 5:30 on I got my phones both errands in mine had need or nine ish [TS]

00:03:56 ◼   ► and I was reveling in this moment thinking I would be the only one with [TS]

00:04:01 ◼   ► the fancy new phone for this recording and then everything's ruined so based on [TS]

00:04:07 ◼   ► based on that story and your story anyway it's not the goal was super [TS]

00:04:12 ◼   ► popular is that there was like no gold funds yeah exactly [TS]

00:04:16 ◼   ► surely there's gonna be five people in a lot of a hundred people who won gold and [TS]

00:04:19 ◼   ► then they're all sold out like boys everyone buying gold now seems like [TS]

00:04:22 ◼   ► they're not yeah I'm not sure although I did you see the story that somebody [TS]

00:04:27 ◼   ► posted about the the woman going berserk about not too cold and that kind that [TS]

00:04:31 ◼   ► also reported five gold iPhone 5 of any variety of any product seems crazy for [TS]

00:04:38 ◼   ► Apple Store no matter how small the Apple Store is it should be more than [TS]

00:04:41 ◼   ► five of everything and it does seem like you know the story came out at like [TS]

00:04:46 ◼   ► right after the first day of sale the story came out that Apple was apparently [TS]

00:04:50 ◼   ► ordering more of the gold ones are increasing their their orders for [TS]

00:04:53 ◼   ► goldman's from their suppliers I think it's probably safe to assume based on [TS]

00:04:56 ◼   ► preferred stock relative levels that they really did not make a lot of goals [TS]

00:05:02 ◼   ► and I think [TS]

00:05:03 ◼   ► you know you could ask yourself whether they thought that they wouldn't sell [TS]

00:05:06 ◼   ► very well I think that's charitable I think obviously this was a move that [TS]

00:05:12 ◼   ► they made 22 so that everyone would know that the goals were in short supply and [TS]

00:05:19 ◼   ► so when they introduce new color for the first time and it's hard to get and [TS]

00:05:24 ◼   ► backwards so it makes it more procedures makes it more rare I think it was a [TS]

00:05:28 ◼   ► brilliant intentional move that seems kind of cynical and also like I don't [TS]

00:05:33 ◼   ► know if you know you wanna do you want to make money like you want to sell them [TS]

00:05:37 ◼   ► so they could have sold more goals of native made more of them it just seems I [TS]

00:05:43 ◼   ► don't think they intentionally especially since like in the [TS]

00:05:48 ◼   ► introduction video like the introduction of the five asked was that deal the good [TS]

00:05:53 ◼   ► liquid gold CZ thing forming into the phone's shape that was their pitch like [TS]

00:05:59 ◼   ► you know you wouldn't leave if your gonna lead with that surely you know [TS]

00:06:02 ◼   ► you're creating you sort of artificially creating more demand for gold and then [TS]

00:06:07 ◼   ► you're gonna intentionally not capitalize that by giving each Apple [TS]

00:06:10 ◼   ► Store five gold phones maybe they just couldn't create more phones or maybe [TS]

00:06:17 ◼   ► their projections changed and didn't have time to him up like I think was the [TS]

00:06:20 ◼   ► iFixit site that maybe it was just a CD with everything I think it was my first [TS]

00:06:25 ◼   ► guess I they said this something was manufactured in July and are noting that [TS]

00:06:30 ◼   ► the whole phone or just the part of the phone but the point is they've been [TS]

00:06:33 ◼   ► doing as production ramps for a while now so maybe in the beginning they [TS]

00:06:37 ◼   ► didn't have gold at all or didn't think it was gonna sell very well and so you [TS]

00:06:43 ◼   ► know this those factories are cranking away turning out phones for weeks and [TS]

00:06:47 ◼   ► weeks and possibly even months and months before lunch date and at some [TS]

00:06:50 ◼   ► point in their the either decide to have gold at all or do some market research [TS]

00:06:55 ◼   ► or something or see the hype on the internet we should make more of these [TS]

00:06:59 ◼   ► golden we thought it was too late for launch day to do that so I will never [TS]

00:07:02 ◼   ► tell us how many goals [TS]

00:07:03 ◼   ► aid and we'll never get color breakdowns and I assumed that and less gold is like [TS]

00:07:09 ◼   ► the one the old white house by phone whereas like they had trouble [TS]

00:07:12 ◼   ► manufacturing it I assume the levels of the various colors will stabilize in [TS]

00:07:18 ◼   ► time for the holidays and anyone who wants any variety in any color they want [TS]

00:07:21 ◼   ► will be able to get it but you know on the other side of this though you have [TS]

00:07:26 ◼   ► to look at a couple things 11 first of all before I forget there is a way to [TS]

00:07:32 ◼   ► tell in software with the color of the phone is there is there some info or [TS]

00:07:37 ◼   ► some plist key on I believe what's an unsupported method on your iDevice so it [TS]

00:07:43 ◼   ► it would be hard to get an added to the App Store that read that key I think but [TS]

00:07:49 ◼   ► if if for some reason they're at their analyzer that stands for private place [TS]

00:07:54 ◼   ► being called if it does not catch that or if it does not prohibit that then you [TS]

00:07:59 ◼   ► could actually have some popular rap or or component maker run profiles and and [TS]

00:08:06 ◼   ► measure how many of you are out there anyway so he said that though I think [TS]

00:08:12 ◼   ► one other thing they did it was little bit unusual this time to suggest that [TS]

00:08:18 ◼   ► maybe maybe this was planned to to give to make people realize that this is [TS]

00:08:24 ◼   ► still in high demand and that is that you could pre-order the five see but not [TS]

00:08:28 ◼   ► the five of us before it's launched the 5s you if you wanted to get a 5s on the [TS]

00:08:33 ◼   ► first day was available [TS]

00:08:35 ◼   ► you had to go stand on line and this is not the first time they'd done this the [TS]

00:08:39 ◼   ► I believe it was the iPhone 5 I believe that the same thing where if you want an [TS]

00:08:44 ◼   ► iPhone 5 on launch day believe you had to go get it in person and the Verizon [TS]

00:08:50 ◼   ► iPhone 4 I believe in the face and that [TS]

00:08:55 ◼   ► everyone expected there be huge line for the Verizon iPhone for us it was the [TS]

00:08:59 ◼   ► forest by mistake everyone expected there are huge line for the for the [TS]

00:09:02 ◼   ► iPhone for Verizon and there weren't and it was it was a huge thing in the press [TS]

00:09:07 ◼   ► and in the blogs I call my god they're burnt these huge signs it was really [TS]

00:09:10 ◼   ► kind of an on lunch because you could order them online for understand that so [TS]

00:09:15 ◼   ► in a forest came around six months later how long was Apple said no pre-orders [TS]

00:09:20 ◼   ► you have to go to the store now ordered by for us are for us is thinking of the [TS]

00:09:27 ◼   ► iPad I thought I thought it was an iPad I think you're right about the Verizon [TS]

00:09:33 ◼   ► iPhone 4 that they were expecting this tremendous lines and didn't get on and [TS]

00:09:37 ◼   ► then I think the knee jerk reaction or the cynical answers at the knee jerk [TS]

00:09:40 ◼   ► reaction was never came next was one of the I think it was the iPad 32 came [TS]

00:09:45 ◼   ► after that i three you can pre-order to as well anyway yet so the point is the [TS]

00:09:54 ◼   ► next big thing they released whether an iPad and iPhone that we we can but the [TS]

00:09:58 ◼   ► next big thing that they released after that there were no pre orders and and of [TS]

00:10:03 ◼   ► course then there were big lines so I think this might be the same kind of [TS]

00:10:08 ◼   ► thing you know Apple is very sensitive to the ongoing and as they should be [TS]

00:10:12 ◼   ► there very sensitive to the ongoing media narrative that that like they've [TS]

00:10:16 ◼   ► lost their cool they're going down they can innovate no one wants their stuff [TS]

00:10:19 ◼   ► anymore [TS]

00:10:20 ◼   ► etcetera and so by creating a big launched a line big want to hype and [TS]

00:10:26 ◼   ► this new hyper and his gold color I think I think they're fighting back [TS]

00:10:30 ◼   ► against that again against a perception and not not giving pre-orders doesn't [TS]

00:10:34 ◼   ► reduce your number sales all does shift them you know I said you're not you're [TS]

00:10:39 ◼   ► not for going those failures making those people going to buy it at a store [TS]

00:10:42 ◼   ► sure but then but then everyone knows that everyone everyone knows who hears [TS]

00:10:47 ◼   ► about lines and Apple Store or who drives past Apple store that day and [TS]

00:10:51 ◼   ► sees the lines or he sees people unlike most stupid cable news channels that [TS]

00:10:56 ◼   ► fight a helicopter near Lyons look up the line is they interview people on the [TS]

00:11:00 ◼   ► line like that's [TS]

00:11:02 ◼   ► that all adds up and that all adds up to a perception that Apple is still in [TS]

00:11:06 ◼   ► demand in hip and look how many of these phones there something I was saying [TS]

00:11:09 ◼   ► that's why I'm still I still don't think they intentionally made few gold funds [TS]

00:11:14 ◼   ► because then you do the sales right versus this Reggie just not providing [TS]

00:11:18 ◼   ► pre-orders you don't lose nearly as many sales you just shifting them mostly mean [TS]

00:11:22 ◼   ► some people at all on that first day because they couldn't pre-order and they [TS]

00:11:26 ◼   ► couldn't get to the store [TS]

00:11:27 ◼   ► fine but like you know what you can do it I can't see you have a meeting saying [TS]

00:11:33 ◼   ► all right we know where we're going to create hype for the gold but let's [TS]

00:11:38 ◼   ► intentionally not make as many of those as we think they're going to affect [TS]

00:11:40 ◼   ► let's give it a like five of them and then give the jobless 250 all the other [TS]

00:11:45 ◼   ► colors and it doesn't seem like something they were doing there was a [TS]

00:11:48 ◼   ► while we do that then we want big opening weekend sales all the people who [TS]

00:11:53 ◼   ► won gold opening weekend only five people were starting to get cold and [TS]

00:11:56 ◼   ► literally 50 per store owners it just seems like it and have been told to go [TS]

00:12:01 ◼   ► around I thought find that the more plausible explanation what if this is [TS]

00:12:04 ◼   ► actually kind of like an amplification of many like what if there actually were [TS]

00:12:11 ◼   ► more gold than we all thought but everyone bought them because they heard [TS]

00:12:16 ◼   ► they were running out of goals and so inflated and you know it maybe maybe [TS]

00:12:23 ◼   ► everyone bought all the gold ones to sell them on ebay or because they [TS]

00:12:26 ◼   ► thought they would be able to get them and so maybe they were a little bit less [TS]

00:12:29 ◼   ► but because of all you know scalpers dan out now trying to gobble them up maybe [TS]

00:12:34 ◼   ► that made them even more [TS]

00:12:35 ◼   ► you know just the same way like eat whenever there's like a gas shortage [TS]

00:12:38 ◼   ► like a big storm comes in or something and everyone goes out and gas because [TS]

00:12:43 ◼   ► there is a gas shortage which caused the gas shortage [TS]

00:12:45 ◼   ► I don't think that could be the case now because as the people were walking down [TS]

00:12:50 ◼   ► the line 537 o'clock in the morning whatever was on Friday I can tell you [TS]

00:12:55 ◼   ► that they had a stack of cards for space grey five passes for a teensy and there [TS]

00:13:01 ◼   ► were just a handful 64 so I was very lucky to get one of those if memory [TS]

00:13:05 ◼   ► serves there were a fairly decent number by the time it got to me thirty twos [TS]

00:13:10 ◼   ► which is what Aaron got and then there were like a handful of 16 as well and [TS]

00:13:14 ◼   ► then in so that was one person that was holding I would say fifty to a hundred [TS]

00:13:19 ◼   ► cards [TS]

00:13:20 ◼   ► meanwhile there were people walking around with like box of cards of 5 C's [TS]

00:13:26 ◼   ► and one thing i wanted to ask was who who bought 25 °c like I've seen five [TS]

00:13:30 ◼   ► vessels in the wild mostly from friends were like OJ get the phone I got the new [TS]

00:13:34 ◼   ► phone but I have yet to see a five see in a while but the bigger question is [TS]

00:13:39 ◼   ► why did somebody lined up to buy it was gonna line up for the fight is gonna [TS]

00:13:44 ◼   ► preorder five see no one's gonna line up to buy the five see but a lot of people [TS]

00:13:48 ◼   ► are going to get the five see when their contracts are up and they're thinking to [TS]

00:13:51 ◼   ► buy an iPhone and Android system cool call 414 less money or the fancy on 64 [TS]

00:13:56 ◼   ► bit something other than 200 bucks more on there not sure they can you know for [TS]

00:14:00 ◼   ► that one [TS]

00:14:01 ◼   ► like I think the five-seat will do fine but it's not it's not early adopter [TS]

00:14:05 ◼   ► product is not going to be people who have the technology to people are lining [TS]

00:14:08 ◼   ► up for the people who are pre-ordering well whatever it's worth so I was that I [TS]

00:14:13 ◼   ► was at the xoxo conference this past weekend and so there were a whole lot of [TS]

00:14:17 ◼   ► nerdy type people there and I did see to iPhone 5 C's and that's that's what this [TS]

00:14:24 ◼   ► is only a handful of days after they came out one was white and green [TS]

00:14:32 ◼   ► the white one was hard to spot like I looked out like he's that a five seniors [TS]

00:14:37 ◼   ► are just a five of the case on it but I look closer it wasn't at five see an [TS]

00:14:42 ◼   ► agreement was obvious and I did I let me hold and everything it's it's actually [TS]

00:14:46 ◼   ► it's really slick like I I thought that [TS]

00:14:48 ◼   ► it would be more of a matte finish but it really is like an enamel like a hard [TS]

00:14:53 ◼   ► slippery as I was actually I was pretty impressed by how it felt good all the [TS]

00:14:58 ◼   ► time that I was impressed by how it felt like physically but you know should i [TS]

00:15:02 ◼   ► phone 5 that being said though so I have my iPhone 5s now thank you I know I've [TS]

00:15:09 ◼   ► had it I've had it for about five hours maybe so not not a lot of time yet I [TS]

00:15:17 ◼   ► haven't been using it heavily yet but so far it does seem kind of like it's a [TS]

00:15:22 ◼   ► smaller upgrade in India today feel part of that is because I never used a [TS]

00:15:27 ◼   ► passcode before so I'm trying now to Shady so but some part of it is like I [TS]

00:15:32 ◼   ► didn't get that big speed-up of being able to bypass my passcodes I never [TS]

00:15:36 ◼   ► really used one and then part of that is that I haven't taken pictures yet but I [TS]

00:15:44 ◼   ► feel like you know that the 50 using it up until today when using it with our [TS]

00:15:49 ◼   ► seven for a while the five works fantastically on iOS 7 it really does [TS]

00:15:54 ◼   ► and you know that we're going to appoint now yes the the five House is a is a [TS]

00:15:58 ◼   ► nice improvement on paper and in benchmarks and a few these cool areas [TS]

00:16:03 ◼   ► but these phones are just so fast that I think we're gonna feel these [TS]

00:16:09 ◼   ► improvements less and less even know yet that the CPU is like 50% faster or [TS]

00:16:14 ◼   ► something like that I didn't you know a lot of these tests are under percent [TS]

00:16:16 ◼   ► faster and some of these tests so it's really really big you know on paper but [TS]

00:16:22 ◼   ► as we should do what we feel is not that big in the same way that yeah my Mac [TS]

00:16:26 ◼   ► Pros you know 3.3 gigahertz if the new one comes out and it's twice as much CPU [TS]

00:16:33 ◼   ► performance is actually it probably won't be unfortunately but if it's twice [TS]

00:16:38 ◼   ► as much if you say it's you know more I'm not likely to feel that in [TS]

00:16:42 ◼   ► day-to-day usage and so they can eventually you get used to these point [TS]

00:16:47 ◼   ► these barriers where either the other takes awhile for the software to catch [TS]

00:16:51 ◼   ► up or the software kinda never catches up for certain uses [TS]

00:16:54 ◼   ► and I think we're getting there in phones now where the reason why the 5 [TS]

00:16:59 ◼   ► C's gonna sell very very well is not because it's you know really cool new [TS]

00:17:05 ◼   ► plastic design you know that will help a little bit the reason it's going really [TS]

00:17:09 ◼   ► well as because it actually is good enough it's actually a really good phone [TS]

00:17:12 ◼   ► the iPhone 5 is a really good phone and it's still a really good phone even with [TS]

00:17:17 ◼   ► this brand new radically redesigned OS that is presumably heavier to run than [TS]

00:17:23 ◼   ► iOS 6 it's still 25 still great so I would not discount sales of the five see [TS]

00:17:31 ◼   ► or the kinds of people who might buy the more the reason they would buy them [TS]

00:17:34 ◼   ► because I think you know you can make a pretty good case for 25 C being like the [TS]

00:17:40 ◼   ► new default phone for you know that you tell people you should buy so all of [TS]

00:17:45 ◼   ► that may be true if you've upgraded from a five those of us who are a little bit [TS]

00:17:50 ◼   ► less spoiled and upgraded from a for us this is a whole new world for me this is [TS]

00:17:57 ◼   ► the first time I've experienced LTE and it is me singing so when we moved into [TS]

00:18:03 ◼   ► this house in 2008 we were coming from a different town and we knew we were going [TS]

00:18:07 ◼   ► to get files and Verizon FiOS for those who maybe aren't from United States or [TS]

00:18:11 ◼   ► don't have a nearby its fiber optics directly to the house and at the time in [TS]

00:18:16 ◼   ► 2008 I was arguably more excited about getting files new domicile then I was [TS]

00:18:21 ◼   ► about purchasing my first home [TS]

00:18:23 ◼   ► and at that point we were getting 15 megabits symmetrical 250 magnets upload [TS]

00:18:29 ◼   ► 15 megabits down on my phone [TS]

00:18:32 ◼   ► five years later just earlier today I think I got 40 megabits down in like 10 [TS]

00:18:37 ◼   ► or 15 it's amazing that in and of itself is worth upgrading for from a for us on [TS]

00:18:45 ◼   ► top of that I didn't think that I was 7 ran poorly on the floor s but now that [TS]

00:18:53 ◼   ► I've seen it on the 5s I was so wrong [TS]

00:18:56 ◼   ► it runs phenomenally well 5s and I didn't know until I tried it but it runs [TS]

00:19:02 ◼   ► like crap for us and so animations are quicker they don't get in the way [TS]

00:19:06 ◼   ► they're not jittery everything's better the camera is also fantastic I took a [TS]

00:19:12 ◼   ► taken a handful of slow motion videos I was by pure Dunlop we were at a football [TS]

00:19:18 ◼   ► game this past weekend and I happened to take a slow motion video when they were [TS]

00:19:23 ◼   ► throwing like 30 or 40 yard bomb ass which I know neither of you probably [TS]

00:19:28 ◼   ► understand any of this but suffice to say was very impressive play and I just [TS]

00:19:32 ◼   ► so happen to choose that played to take slow motion video and it's really cool [TS]

00:19:36 ◼   ► and then last night just goofing around and took a video of me like super [TS]

00:19:39 ◼   ► Manning into bed and it's really funny post it somewhere but it's it's it's [TS]

00:19:45 ◼   ► really impressive the slow motion camera very cool so I'm not saying that you're [TS]

00:19:50 ◼   ► wrong about coming from a five-year probably right but let me tell you from [TS]

00:19:55 ◼   ► a for us it is night and day different it is a whole new experience and I would [TS]

00:19:59 ◼   ► say a much better upgrade then it was to go from the 3ds to the four US I mean [TS]

00:20:05 ◼   ► really this this shows quite how big the five was 25 min is certainly big but I [TS]

00:20:12 ◼   ► think people really people shout all over the five when it came out and it [TS]

00:20:18 ◼   ► was really good like it was night and day difference for even from the forest [TS]

00:20:23 ◼   ► the five it was that it was a massive difference a combination of the new [TS]

00:20:27 ◼   ► thinner lighter body to bigger screen LTE the way faster a sexy PU like it was [TS]

00:20:32 ◼   ► a big big difference and it really did not get the credit they deserve by a lot [TS]

00:20:36 ◼   ► of the press at the time and you know the 5s is so far again with half a day [TS]

00:20:44 ◼   ► views of the fight is certainly an upgrade but it's not that I don't think [TS]

00:20:49 ◼   ► it's the magnitude of an upgrade that the five was it depends on if you have [TS]

00:20:53 ◼   ► any apps that you had to wait for the five like it happened on the home screen [TS]

00:20:57 ◼   ► how long you have to wait before you can use the app you probably didn't have the [TS]

00:21:00 ◼   ► finest fast enough that you didn't have many apps it took more like a second [TS]

00:21:04 ◼   ► second half or two seconds right but if you had something like a game that you [TS]

00:21:08 ◼   ► played frequently they have like a five second load time and it reduces to 2.5 [TS]

00:21:12 ◼   ► second load up on the five ask that would you feel that change so a part of [TS]

00:21:17 ◼   ► it depends on ya and that has lost it with the CPU probably than the speed of [TS]

00:21:20 ◼   ► the flash memory or other factors are ever but when people run benchmark [TS]

00:21:24 ◼   ► sounded like a look at these apps a large twice as fast as it doesn't matter [TS]

00:21:29 ◼   ► if it launches twice as fast if the majority of the time on the five was [TS]

00:21:33 ◼   ► spent doing the animation and i know i mean like that starts to become the [TS]

00:21:38 ◼   ► gating factor we're okay so the finances faster but there's zero point three [TS]

00:21:43 ◼   ► second transition from the home screen to the launch screen right that's never [TS]

00:21:47 ◼   ► going any faster know how fast your phone get so you may have more frames of [TS]

00:21:50 ◼   ► animation it made on a slower phone it may take a while before the animation [TS]

00:21:54 ◼   ► begins he got an extra point 2.1 seconds for the animation begins right but if [TS]

00:21:58 ◼   ► you an infinitely fast fun someone is programmed car animation you know [TS]

00:22:03 ◼   ► an animation with a fixed amount of time and that becomes at once your phone is [TS]

00:22:07 ◼   ► infinitely fast did the amount of time program for all the animations becomes [TS]

00:22:12 ◼   ► the limiting factor in how fast your phone feels i'm talking bout animations [TS]

00:22:16 ◼   ► we talk about iOS 7 a little later but that could be those two things combined [TS]

00:22:20 ◼   ► one that you didn't run a lot of apps that took a long time anyway and two [TS]

00:22:24 ◼   ► that i seven cranked up all of the transition speeds and now they become [TS]

00:22:28 ◼   ► sort of a long stick in the poll of lunchtime the transitions that may be [TS]

00:22:33 ◼   ► why doesn't feel better I mean I can tell you is that I don't know that I [TS]

00:22:39 ◼   ► would say that the 5s feels faster than for us because of actual speed and to [TS]

00:22:45 ◼   ► your point but the animations are so much more fluid like the frame rate [TS]

00:22:49 ◼   ► based on just my eyeballs with no scientific tester empirical test [TS]

00:22:54 ◼   ► whatsoever [TS]

00:22:55 ◼   ► the frame rate seems so much better and it really improves the experience and I [TS]

00:23:00 ◼   ► didn't notice it that's why I know I said this before but I didn't notice it [TS]

00:23:03 ◼   ► in the 40 S unseal I had tried it on the 5s and then it was just immediately and [TS]

00:23:10 ◼   ► it was it was it is a world better stuttering is terrible and like thing I [TS]

00:23:15 ◼   ► notice on my iPod touches the very very brief pause before the animation begins [TS]

00:23:20 ◼   ► but she will never notice unless you have another device like that you also [TS]

00:23:23 ◼   ► use frequent it doesn't have that caused the friend does the frame rate and those [TS]

00:23:28 ◼   ► like the pause before it begins like any time the phone is responsible for micro [TS]

00:23:31 ◼   ► second it's just that's crazy making right and so did that unresponsive time [TS]

00:23:36 ◼   ► doesn't count towards time taken to complete the task as far as you're [TS]

00:23:40 ◼   ► concerned the the action that you hadn't begun yet but it makes the phone feels [TS]

00:23:45 ◼   ► slower and my 4th generation iPod Touch should not have you upgraded OS X cos [TS]

00:23:51 ◼   ► it's slow and crappy there and upgrading my iPod Touch 97 it does ok but I [TS]

00:23:56 ◼   ► definitely noticed the length of the animations increasing [TS]

00:24:01 ◼   ► so anything else about hardware this episode is sponsored in part by some of [TS]

00:24:06 ◼   ► its not hardware it's a new sponsor though it is called dang it that's right [TS]

00:24:12 ◼   ► dang dang di ang Diyos / ATP so what does ding ding is a time tracking web [TS]

00:24:20 ◼   ► app on iOS app time tracking for people who run their own show they've given us [TS]

00:24:25 ◼   ► an awesome promo code ATP for a ninety day free trial that's a lot of days [TS]

00:24:30 ◼   ► ninety days that way you could really get a feel for what things about how it [TS]

00:24:34 ◼   ► fits for you your company or your self and your workflow so doing is built for [TS]

00:24:39 ◼   ► freelancers and small teams they built it with the because they want to use [TS]

00:24:44 ◼   ► this product everyday it has all the features for manager stripped away so it [TS]

00:24:49 ◼   ► focus is just on the hours that people who are working on the stuff put in and [TS]

00:24:54 ◼   ► the money they make and what they built people it's amazing it is a beautiful [TS]

00:24:57 ◼   ► you I this is a tool that is made to fit into the workflow of creative people it [TS]

00:25:03 ◼   ► is blazingly fast you can log in with the iPhone app design with Iowa seven so [TS]

00:25:10 ◼   ► once again that good at doing died Oct 3 their their app [TS]

00:25:14 ◼   ► kind of the short end of the stick here they're apples rejected for a minor [TS]

00:25:17 ◼   ► thing by sweet they've resubmit it probably gonna be at the time his [TS]

00:25:20 ◼   ► podcast comes out just in case not the app is right around the corner so hang [TS]

00:25:24 ◼   ► back in there and in OKC even you do [TS]

00:25:27 ◼   ► client work and you have to track your hours oh yeah how how fun is our [TS]

00:25:34 ◼   ► tracking for 44 people like it is extremely unfun and the more things more [TS]

00:25:43 ◼   ► projects you're on the less fun it is so if I'm working a nine hour day and it's [TS]

00:25:47 ◼   ► also one client that's not too terrible but if I even splitting that day between [TS]

00:25:51 ◼   ► two clients or god forbid three or four it gets really annoying really quickly [TS]

00:25:57 ◼   ► yeah I mean it's and and the the software to attract I mean there's like [TS]

00:26:03 ◼   ► a million things out there do this [TS]

00:26:05 ◼   ► most of them are terrible exact it's it's not it's not a great field so dings [TS]

00:26:11 ◼   ► walked in there and they they sent me the screenshot of the Raptors time [TS]

00:26:16 ◼   ► record this but they sent me the screenshot of the app and it is [TS]

00:26:18 ◼   ► beautiful they had this awesome iOS 7 redesign or design mother and you know [TS]

00:26:23 ◼   ► we can talk later I have seen a lot of pretty mediocre I was 7 redesigns abouts [TS]

00:26:30 ◼   ► wear you know an app that was just just you know default UI kit stuff continues [TS]

00:26:36 ◼   ► to be default UI kit stuff with no air rethinking of anything and it ends up [TS]

00:26:42 ◼   ► just looking really terrible and doing they they have taken Iowa 7 designed to [TS]

00:26:48 ◼   ► heart and they have made absolutely no better design than many of Apple's iOS 7 [TS]

00:26:52 ◼   ► haps it's just the ding Abbas really incredible you can tell these are [TS]

00:26:58 ◼   ► designers at heart and it's just really fantastic the capabilities it has an [TS]

00:27:03 ◼   ► awesome assigning it is really quick you can add comments to things you can track [TS]

00:27:07 ◼   ► your time and it's really beautiful so check out dang dang Dai di ang Diyos / [TS]

00:27:14 ◼   ► ATP and use coupon code ATP for a ninety day free trial [TS]

00:27:21 ◼   ► thanks a lot for doing to day for sponsoring ATP this week that's a cool [TS]

00:27:26 ◼   ► name to its like being in fact to give you some just one little quick thing to [TS]

00:27:32 ◼   ► give you some idea of the attention to detail that during his year in their [TS]

00:27:38 ◼   ► screenshot you know early today I saw somebody tweet I forget who I think it [TS]

00:27:41 ◼   ► was the teacher somebody who tweeted that it annoys them whenever they see [TS]

00:27:45 ◼   ► carrier on somebody's status bar in an App Store screenshot screenshot the [TS]

00:27:51 ◼   ► simulator where the enormous AT&T whatever it just says the word carrier [TS]

00:27:55 ◼   ► and that's really tacky if you leave it in your apt screenshots ding on the [TS]

00:27:59 ◼   ► screen trust they've sent me to show off their app it's made by a company in [TS]

00:28:04 ◼   ► tight [TS]

00:28:06 ◼   ► and the carrier string has been replaced with TIGI da tht for tight and that's [TS]

00:28:12 ◼   ► just it's a it's a nice little touch like they thought about that you know [TS]

00:28:15 ◼   ► and be amazed how many like crappy status bar aisi looking like but the [TS]

00:28:22 ◼   ► battery is down 20 to the bread and there and it has like some weird lawn [TS]

00:28:26 ◼   ► care anymore the word carrier crop that out [TS]

00:28:29 ◼   ► know they they take these things seriously and the great thanks a lot [TS]

00:28:33 ◼   ► today so I was 7 johnny's you seem to have some thoughts about this when I can [TS]

00:28:41 ◼   ► talk about overcast but we're getting there [TS]

00:28:45 ◼   ► the times I've been trying so hard to not talk about that on the show what I [TS]

00:28:52 ◼   ► saw that tweet Jose saw a guy guy English tweeted or somebody to meet [TS]

00:28:56 ◼   ► between the word overcast like all someone slip that was supposed to be [TS]

00:29:00 ◼   ► then like this is like in real time while you were given to talk probably [TS]

00:29:06 ◼   ► right yeah that was felt bad for you for a moment I'm just for a brief moment yes [TS]

00:29:15 ◼   ► it would we want to talk about I was 7 for sure so John how was your first week [TS]

00:29:19 ◼   ► with I was using it for a while [TS]

00:29:23 ◼   ► has been developing on it and you did you upgrade WBC [TS]

00:29:27 ◼   ► I waited I remember what it was like maybe three or four I'd say to you you [TS]

00:29:33 ◼   ► were before me for sure by like one or two bidders so I've been running it for [TS]

00:29:37 ◼   ► maybe a month maybe two know and everybody is talking about and I know [TS]

00:29:41 ◼   ► but I only saw WWDC only played with that of the people's phones briefly and [TS]

00:29:46 ◼   ► then just like said goodbye to it as well I'll come back to that again when [TS]

00:29:50 ◼   ► it's when it's released I guess would be busy with maverick's and distract myself [TS]

00:29:54 ◼   ► that stuff and just figured I would give up along time to fix stops about it when [TS]

00:29:58 ◼   ► I see it all seemed like you know a good final version and so now I I put on my [TS]

00:30:03 ◼   ► iPod Touch but they was really sweet little bit of a challenge because of [TS]

00:30:06 ◼   ► Apple's usual server woes [TS]

00:30:08 ◼   ► and I've been using it and I tweeted sometime early this week i say bout that [TS]

00:30:17 ◼   ► was the only video review of Iowa something that you need to watch it only [TS]

00:30:22 ◼   ► 17 seconds law and this is a youtube video that will put in the show notes of [TS]

00:30:28 ◼   ► a little boy named Jack looks to be I don't know 4532 I can't tell kids ages [TS]

00:30:34 ◼   ► even though I have kids of my own bathroom they just stuck in talking and [TS]

00:30:39 ◼   ► in the short video shows the boy crying and the moment he's described as [TS]

00:30:44 ◼   ► something of a mom says what's different is the kids crying but I was jack says [TS]

00:30:49 ◼   ► that says well you just gonna have to get used to it [TS]

00:30:54 ◼   ► Jax's know as the video little boy crying by myself and that was you also [TS]

00:31:03 ◼   ► that's what I posted I said this is the only video of you how's that he had to [TS]

00:31:06 ◼   ► watch so I seventy times long posted a link to write so there's multiple [TS]

00:31:10 ◼   ► possible interpretations of that I do this sometimes intentionally sometimes [TS]

00:31:14 ◼   ► not intentionally this time was kind of intentionally where I didn't I don't [TS]

00:31:20 ◼   ► offer interpretation I just I wrote that one thing which said you know this is [TS]

00:31:23 ◼   ► the only if you need to watch you can't even tell if that's sarcastic or sincere [TS]

00:31:26 ◼   ► anyone who's to say what it means possible interpretations first one is [TS]

00:31:31 ◼   ► always something so bad makes all kids cry right that interpretation be like I [TS]

00:31:36 ◼   ► had iowa 7 I'm tweeting this link to this video and so other other people [TS]

00:31:41 ◼   ► interpreted that way but they like to not until you get people saying I was [TS]

00:31:44 ◼   ► seven isn't bad you know your duty had caused you think it's bad or people on [TS]

00:31:48 ◼   ► your right on I was a piece of crap right so there's a huge swath of the my [TS]

00:31:52 ◼   ► following public that thought I was posting that video because I thought I [TS]

00:31:57 ◼   ► was with somebody make children cry and the other popular interpretation is that [TS]

00:32:02 ◼   ► I was seven is great and anybody who complains about iOS iPhone is a big baby [TS]

00:32:05 ◼   ► just like this big baby and so I got their place most people going I'm not a [TS]

00:32:10 ◼   ► big baby just goes ahead I was some of our son has problems or other people [TS]

00:32:14 ◼   ► saying yeah that's right all the people complain about how a summer just a bunch [TS]

00:32:17 ◼   ► of whiners right so it's like four distinct reaction [TS]

00:32:21 ◼   ► to these two possible interpretations in pretty even supply and very little very [TS]

00:32:27 ◼   ► very little kind of people asking me what I meant by that tweet because [TS]

00:32:30 ◼   ► everyone responding thought they already knew exactly what I meant that sweet [TS]

00:32:33 ◼   ► whether they agree with it or not so what did i mean that I mean that it's so [TS]

00:32:39 ◼   ► bad it makes kids crying to me that people complaining about her big babies [TS]

00:32:41 ◼   ► I meant both that's why it was the only if you need to watch because it contains [TS]

00:32:47 ◼   ► all possible positions and I think all those positions are valid touchy-feely [TS]

00:32:54 ◼   ► for a moment here but this is the reason I posted in there is another the video [TS]

00:32:57 ◼   ► was so great we think might think they like as we get older and more mature [TS]

00:33:03 ◼   ► every change into something better like you know little kids are crappy and [TS]

00:33:08 ◼   ► stupid and dumb things and that we get older and better better people than that [TS]

00:33:13 ◼   ► like when we drop our ice cream cone on the sidewalk we don't cry [TS]

00:33:17 ◼   ► tantrums when it's time for bed you know when someone tells us that we can't have [TS]

00:33:22 ◼   ► something we don't fall on the floor and scream like that's those are things that [TS]

00:33:27 ◼   ► little kids do and we're grounds we don't do that so obviously we have [TS]

00:33:30 ◼   ► changed into a better a better form higher form of life but that's that's [TS]

00:33:36 ◼   ► the common view of you know aging and nurturing stuff but another model that I [TS]

00:33:41 ◼   ► think works equally well possibly better is to not think of it as US transforming [TS]

00:33:45 ◼   ► from the scrappy little mewling screaming pink thing that puts pants and [TS]

00:33:49 ◼   ► just you know high-minded a deal but think I'm like Russian nesting dolls you [TS]

00:33:53 ◼   ► know those are like the little dog around it as I wanted to come but I [TS]

00:33:58 ◼   ► think so is that what the video file format is based off of the name so that [TS]

00:34:04 ◼   ► makes sense yeah but the Wikipedia page but that model as we get all their all [TS]

00:34:12 ◼   ► you're doing is adding layers increasingly sophisticated landers and [TS]

00:34:15 ◼   ► the reason this model is interesting is because the screaming crying [TS]

00:34:20 ◼   ► four-year-old is still in the middle as like the smallest da like it doesn't go [TS]

00:34:25 ◼   ► away it's still there and so when something like I was 7 comes along all [TS]

00:34:30 ◼   ► of our inner cranky four year olds are crying about [TS]

00:34:33 ◼   ► out right doesn't matter how old they are how much are we are where the big [TS]

00:34:37 ◼   ► nesting doll and inside every one of us is little tiny you know for you girls [TS]

00:34:42 ◼   ► crying in there and some peoples in her four-year-old crying louder than others [TS]

00:34:46 ◼   ► and in this model of doing sort of human behavior extreme reactions to Iowa 7 [TS]

00:34:52 ◼   ► both extreme good reaction is an extremely bad reactions can kind of be [TS]

00:34:57 ◼   ► seen as like reactions that inner child so the extreme bad reaction is like your [TS]

00:35:02 ◼   ► inner child is cranky about I was seven I don't like it I don't want change but [TS]

00:35:07 ◼   ► the outer layers like will come out of my crimes that my feet about it but I [TS]

00:35:11 ◼   ► will channel that energy into a more sophisticated form of protest which will [TS]

00:35:14 ◼   ► be tweeting the words I was seventy socks and a writing writing a blog post [TS]

00:35:19 ◼   ► for you explained at length exactly why I was an extreme good reaction is that [TS]

00:35:24 ◼   ► same four-year-old crime going on is different and it wasn't 6 I'm still [TS]

00:35:28 ◼   ► crying but the other reaction is say but wait a second I'm better than that I'm [TS]

00:35:32 ◼   ► not a four-year I'm not a big baby and then trying to find the money to look at [TS]

00:35:37 ◼   ► I was in there must be something good about it [TS]

00:35:39 ◼   ► crying because things have changed but I'm a much more sophisticated rational [TS]

00:35:45 ◼   ► thought and so you're reacting against your four year old and calling yourself [TS]

00:35:49 ◼   ► a big baby and then you react most drawing to people who have the same kind [TS]

00:35:52 ◼   ► of reaction so when you see someone else whining you like because you felt that [TS]

00:35:56 ◼   ► same feeling inside yourself changes everything isn't it kinda ugly and [TS]

00:36:00 ◼   ► jarring you fought that feeling back and figured out but the real situation has [TS]

00:36:05 ◼   ► an easy someone else exempting it you're like it's kinda like where you like pick [TS]

00:36:08 ◼   ► on people who have the same weaknesses as you do like more violently than you [TS]

00:36:13 ◼   ► would have people that we don't have this probably some psychological phrase [TS]

00:36:16 ◼   ► for that I think that's definitely the case when any piece of software [TS]

00:36:21 ◼   ► operating system are things that tech nerds are like intimately familiar with [TS]

00:36:25 ◼   ► changes in a big way when the change is actually good are actually bed change [TS]

00:36:29 ◼   ► causes that little four-year-old cry just like this little boy Jack in this [TS]

00:36:32 ◼   ► video Christ and I think understanding why jack is crying and how are interred [TS]

00:36:38 ◼   ► jackson also crying about this helps us to you know if you're aware of that if [TS]

00:36:44 ◼   ► you're aware of this thing if you have this Russian nesting doll [TS]

00:36:46 ◼   ► mind then you can sort of figure out what the real situation has not become a [TS]

00:36:50 ◼   ► slave to these inner motivations you don't think about it if you don't like [TS]

00:36:54 ◼   ► think about these feelings and try to like analyzed them rationally you will [TS]

00:37:00 ◼   ► not be aware that there there at all you'll deny their existence but they [TS]

00:37:03 ◼   ► will subconsciously sort of affect how you react to things so that's why I [TS]

00:37:08 ◼   ► really like this video of a crime and I definitely experienced all his feelings [TS]

00:37:13 ◼   ► on my end her four-year old man using I was so that video 17 seconds you've been [TS]

00:37:19 ◼   ► talking for five or ten minutes I thought it was a great this is John this [TS]

00:37:23 ◼   ► is why I love you I just want you to know it or not the money I liked how [TS]

00:37:27 ◼   ► everyone else's reaction to it like you know was part of my consent performance [TS]

00:37:32 ◼   ► art that one tweet however it also reaction that's exactly what I'm talking [TS]

00:37:35 ◼   ► about all of you people and I'm not talking any of them that they're right [TS]

00:37:38 ◼   ► or wrong just like that's what's going on with a 77 cents a share beating Marco [TS]

00:37:48 ◼   ► posted a post about the animations being longer in denying him yes of course it [TS]

00:37:52 ◼   ► annoys me of course it in there longer I would love the first thing I did was [TS]

00:37:57 ◼   ► turned on reduce motion because I could not stand off lots of people will talk [TS]

00:38:02 ◼   ► about motion sickness which I am susceptible to maybe like I did feel a [TS]

00:38:06 ◼   ► little bit of vertigo even with reduced motion off just from the animations but [TS]

00:38:09 ◼   ► I found that my normal way of dealing with motion sickness also works in 2007 [TS]

00:38:16 ◼   ► so the normal way in like a movie vehicles to make sure that when your [TS]

00:38:19 ◼   ► eyes see agrees with your inner ear feels so you wanna be looking out some [TS]

00:38:24 ◼   ► window that lets you know when the car turns you see the scenery turning and so [TS]

00:38:28 ◼   ► then you know everything matches up into fine well things move on the screen I [TS]

00:38:32 ◼   ► was seven and there's no way my inner ear is going to agree with that but I [TS]

00:38:35 ◼   ► can at least help my brain along by once I realized what the animation is going [TS]

00:38:40 ◼   ► to be looking in that direction so fight at LA right icon and it seems in to fill [TS]

00:38:44 ◼   ► the screen once I know that's going to happen I can focus my eyes down that [TS]

00:38:49 ◼   ► things would have thought the animation through you know not like it's a big [TS]

00:38:53 ◼   ► country thing to do but eventually you did you learn where to look right before [TS]

00:38:56 ◼   ► I was looking at the center of the screen because I was 6 or just make [TS]

00:38:58 ◼   ► everything seem mad [TS]

00:38:59 ◼   ► center but now when I when I tap and lower right my eyes look at the lower [TS]

00:39:02 ◼   ► right and follow it as it turns out in full screen and that has helped me not [TS]

00:39:07 ◼   ► feel quite as dizzy when the animations are taken or just the look at all the [TS]

00:39:11 ◼   ► animations are going on because they do take longer understand why they're there [TS]

00:39:15 ◼   ► I understand the model that they're providing I'm willing to give up but [TS]

00:39:18 ◼   ► mostly a pass on that but I would like things to happen faster if I had my [TS]

00:39:22 ◼   ► choice and the final but here is the note that the science of usability this [TS]

00:39:30 ◼   ► is something that I love from the old world Apple that's missing from the [TS]

00:39:36 ◼   ► current Apple but certainly when Steve Jobs came back he did not like this is [TS]

00:39:42 ◼   ► possibly could [TS]

00:39:44 ◼   ► usability ideas that there's a way that you can test with science imagine that [TS]

00:39:49 ◼   ► whether something is usable are not like that it's yes there's an art to it and [TS]

00:39:54 ◼   ► their style and his creativity and stuff like that but it's also things you can [TS]

00:39:56 ◼   ► actually test its laws them the one never knows about a few guys testing how [TS]

00:40:01 ◼   ► easy it is to acquire and click on targets based on their size and distance [TS]

00:40:05 ◼   ► from the cursor in all sorts of things like that that same thing applies to [TS]

00:40:10 ◼   ► physical things aren't so you can have multiple designs of how do we arrange [TS]

00:40:14 ◼   ► things where to put the buns how big are the buns do we have buns at all to Him [TS]

00:40:17 ◼   ► scrollbars but easier to discover something you can argue about it all you [TS]

00:40:21 ◼   ► want but one of the tools you have in your toolbox to figure out whether [TS]

00:40:26 ◼   ► whether something is actually good interface or not is science you can have [TS]

00:40:30 ◼   ► a theory you can construct an experiment to test that theory you can test on an [TS]

00:40:34 ◼   ► actual people and you can take the results and decide whether it's good or [TS]

00:40:37 ◼   ► bad refine and going on now that's not to say that that's the only approach [TS]

00:40:41 ◼   ► should take because that's all you do is actual scientific usability testing you [TS]

00:40:45 ◼   ► can end up with an interface that is quote unquote usable but it's not [TS]

00:40:48 ◼   ► pleasant to use is not attractive like his other qualities that may actually be [TS]

00:40:52 ◼   ► at odds with usability but make for a more pleasant overall experience so when [TS]

00:40:55 ◼   ► jobs came back to Apple it seems like he was not in favor of the old human [TS]

00:41:00 ◼   ► interface group which did a lot of this research because as far as he was [TS]

00:41:04 ◼   ► concerned they were doing interesting research fine but where were the great [TS]

00:41:07 ◼   ► products they were [TS]

00:41:08 ◼   ► he want to make great products and all that sort of academic scientific [TS]

00:41:12 ◼   ► research was not producing great products therefore needed to go and [TS]

00:41:15 ◼   ► screw that I could use my God and my artistic taste and a bunch of smart [TS]

00:41:19 ◼   ► people to make things I wanna go go go with that and I was 7 has brought back a [TS]

00:41:25 ◼   ► little bit of the science of usability stuff in the criticism of it because [TS]

00:41:30 ◼   ► people are like ok all these little outline icons I don't like them I don't [TS]

00:41:33 ◼   ► like those outlined icon and so someone will play out I put Lincoln the the [TS]

00:41:39 ◼   ► notes fine hair I think harder to recognize and some of its ok well let's [TS]

00:41:44 ◼   ► sort of kind of use science to test it to make a bunch of icon some of them an [TS]

00:41:48 ◼   ► outline some more solid thanks and see you we know test recognition speed and [TS]

00:41:52 ◼   ► the results were inconclusive in this thing but the whole idea that when [TS]

00:41:56 ◼   ► something is not teach when something is not to your taste for some reason [TS]

00:41:59 ◼   ► whether it's because it's a change or because you don't like how it looks [TS]

00:42:04 ◼   ► then only then people go well I think this is worse and I'll try to find a way [TS]

00:42:08 ◼   ► to prove it was just kind of person are you should be doing you would hope that [TS]

00:42:11 ◼   ► Apple but only make these decisions because they found to be usable in some [TS]

00:42:14 ◼   ► way but I think it's a pretty good bet that Apple just doesn't do that kind of [TS]

00:42:17 ◼   ► thing anymore I think almost entirely off their got an artistic creative [TS]

00:42:21 ◼   ► decisions and almost none of it is based on actual scientific usability testing [TS]

00:42:25 ◼   ► certainly not directly and maybe not even indirectly and I want to see an iOS [TS]

00:42:31 ◼   ► 7 is a lot of heart a lot of style a lot of things whether I like them or not [TS]

00:42:36 ◼   ► that I have to think are not the result of testing and I'll Sixers same way [TS]

00:42:41 ◼   ► they're not testing like leather and stitching stuff like that and maybe [TS]

00:42:45 ◼   ► doesn't even make a difference but sort of the underlying philosophy of how [TS]

00:42:49 ◼   ► things should work I think they had a philosophy I think there are less [TS]

00:42:52 ◼   ► interested in science than they should be and that's not just rely on a [TS]

00:42:55 ◼   ► summer's trip everything it just comes to the front now because I was 7 the [TS]

00:42:58 ◼   ► transition points and all the things that are different stylistically the [TS]

00:43:01 ◼   ► people who don't like them are trying to look for explanations of why they're [TS]

00:43:05 ◼   ► empirically bad hi I don't think there are good explanations why they're really [TS]

00:43:08 ◼   ► bad or good because individual like bloggers and I can do their own [TS]

00:43:12 ◼   ► scientific experiment that Apple has very little to support themselves or at [TS]

00:43:15 ◼   ► least that they've shown to support their decisions [TS]

00:43:18 ◼   ► and that's the way we like it and we think it's sort of like a metaphor for [TS]

00:43:21 ◼   ► layering that works and I happen to like in those student doctor dranks post [TS]

00:43:26 ◼   ► about the IRS and parallax effect of like when you put control center until [TS]

00:43:29 ◼   ► the phone doesn't quite work the way it should [TS]

00:43:32 ◼   ► according to their physical model and whether that's a feature about governor [TS]

00:43:35 ◼   ► ever yeah those plus basement I thought so nice and one more thing if you were [TS]

00:43:42 ◼   ► making a magazine design or road sign or a newspaper or anything that you would [TS]

00:43:51 ◼   ► want to be laid out with a bunch of information it's easy to to consuming [TS]

00:43:55 ◼   ► and define like this important information in the secondary information [TS]

00:43:57 ◼   ► and you want to be readable and organized in a nice way nobody in any of [TS]

00:44:02 ◼   ► the established mediums for displaying now basically text and images in a [TS]

00:44:09 ◼   ► rectangular background would use her lines for everything I know they're [TS]

00:44:13 ◼   ► excited airlines and cruise around the screen and I understand going to an [TS]

00:44:17 ◼   ► interface that I recognize everyones gonna be using redness that we use these [TS]

00:44:21 ◼   ► airlines except me of course refuses airlines into fancy things and [TS]

00:44:26 ◼   ► everything will be run in the future so we use them but overuse of hairlines [TS]

00:44:30 ◼   ► this epidemic in Iowa so both in Apple's on out and other people that I think [TS]

00:44:34 ◼   ► it's fine to use her lines but you can't use them everywhere because if you use [TS]

00:44:38 ◼   ► them everywhere they lose their effects on I mean I don't highlight so much for [TS]

00:44:45 ◼   ► like it should be used for a reason and in balance with other things because if [TS]

00:44:49 ◼   ► you use it to everything and headlines all you've done is just make the entire [TS]

00:44:52 ◼   ► thing like weaker in lighter and dimmer the same complaint people have about the [TS]

00:44:56 ◼   ► the typography airlines allowed the bold things to contrast even more airlines [TS]

00:45:01 ◼   ► ever you've lost that I think the same thing is true the outline I come to [TS]

00:45:04 ◼   ► Charlies airlines but they're kind of like fading off into the distance and I [TS]

00:45:09 ◼   ► know that's kind of what they want we're like it fades into the background that's [TS]

00:45:11 ◼   ► not supposed to be content to know come to the front but it's such a fuzzy [TS]

00:45:16 ◼   ► philosophy of if I had never had one sort of artistic again non-scientific [TS]

00:45:21 ◼   ► complained about this is that the hairlines it seems to be like a little [TS]

00:45:23 ◼   ► bit too much [TS]

00:45:24 ◼   ► you don't really quick to go back a step I actually wanted to point out that to [TS]

00:45:29 ◼   ► me the Iowa 5s screen is actually considerably better prices and I can't [TS]

00:45:34 ◼   ► put my finger on why of them maybe that's brighter and I understand this [TS]

00:45:38 ◼   ► control that bubble butt but I do think it looks a lot better now and I'm sure [TS]

00:45:42 ◼   ► on paper it's not supposed to be and maybe it's just the newness of [TS]

00:45:45 ◼   ► everything not supposed to be the better but better color reproduction I [TS]

00:45:50 ◼   ► definitely noticed although I think it's the same as the five screen this time I [TS]

00:45:54 ◼   ► think they didn't change that component but yeah I did they every major redesign [TS]

00:45:58 ◼   ► they improve the color gamut and the brightness and contrast and everything [TS]

00:46:02 ◼   ► so John would you say [TS]

00:46:06 ◼   ► Iowa 712 thumbs up [TS]

00:46:09 ◼   ► still to be determined what do you think in summary it doesn't bother me I like [TS]

00:46:16 ◼   ► like glowing and I like something I like the new look of things could get kind of [TS]

00:46:22 ◼   ► tired looking at the old thing and I've said ever since [TS]

00:46:24 ◼   ► windows Metro appearance came along on the scene however many months or years [TS]

00:46:29 ◼   ► ago but you can't go back to like once you see that kind of interface when you [TS]

00:46:33 ◼   ► look back when I saw the windows Metro demo I look back at my iPod Touch which [TS]

00:46:39 ◼   ► was then running iOS 6 I guess maybe even five and look like crap right [TS]

00:46:44 ◼   ► because this just that's the way the sort of artistic ebb and flow like [TS]

00:46:48 ◼   ► bellbottoms the end of a long hair short hair and long skirts shorts here it's [TS]

00:46:52 ◼   ► the fashion have gone away in one direction and it's making out swinging [TS]

00:46:56 ◼   ► in the other direction so having Iowa seven which is along those lines like [TS]

00:47:00 ◼   ► you know the opposite direction as I O sex with you know less clutter and and [TS]

00:47:05 ◼   ► more sort of Matt colors and shapes and stuff like that that's refreshing even [TS]

00:47:11 ◼   ► like you know the stupid new shape for the icons whatever you wanna call that [TS]

00:47:15 ◼   ► thing I'd like that on the radar screen super lips slightly bigger now Marco you [TS]

00:47:20 ◼   ► would ya it's like three points bigger yeah I noticed like it seems I like that [TS]

00:47:26 ◼   ► it's like why weren't they so small before they think they should be bigger [TS]

00:47:29 ◼   ► it's nice and I like little outline and like everyone everybody's doing their [TS]

00:47:33 ◼   ► redesigns of their apps which is great [TS]

00:47:35 ◼   ► I don't like to Instapaper icon though she tell them that I don't dislike it [TS]

00:47:42 ◼   ► but I like this one better all the open would look ridiculous and I was seven I [TS]

00:47:46 ◼   ► know it did because when I was running the first few pages before heading to [TS]

00:47:51 ◼   ► paper bTW I I did have the icon and it did look ridiculous thing that bugs me [TS]

00:47:55 ◼   ► about is the the images on sort of the sort of super newspaper behind their the [TS]

00:48:00 ◼   ► images look like they're blurry and I know they're not just like super low [TS]

00:48:04 ◼   ► contrast shrunken versions of the actual shrunken versions of the actual pictures [TS]

00:48:08 ◼   ► but they don't look as Christmas makes the background little bit money to me I [TS]

00:48:13 ◼   ► and the the previous version had the same minus problem but made up for with [TS]

00:48:17 ◼   ► the super sharp like curling edges which again wouldn't fit and I was seven but [TS]

00:48:20 ◼   ► it was like enough sharpness there to balance out the money that's going on [TS]

00:48:25 ◼   ► track but I'm like I was 7 the features on the part that I'm enjoying the most [TS]

00:48:29 ◼   ► liked being able to swipe up internal rotation lock make such a big difference [TS]

00:48:34 ◼   ► to me even though swiping up is sometimes a little bit slower in like [TS]

00:48:37 ◼   ► you just because I hate hitting the home button I now understand why it having a [TS]

00:48:40 ◼   ► home button so much maybe I'm the only person I hate having the home but you [TS]

00:48:44 ◼   ► don't know how much I wish for like three finger squish to get back to home [TS]

00:48:48 ◼   ► in on the iPad I never touched at home but I can't help it [TS]

00:48:51 ◼   ► the whole hand shower yeah and I can't I can't fully articulate why why it is [TS]

00:48:58 ◼   ► that incredibly awkward looking at big hand pinch feel so much better to me [TS]

00:49:02 ◼   ► than pressing the Home button on the iPad is not because the iPads in [TS]

00:49:05 ◼   ► different orientations home but I just despise double tap home button for [TS]

00:49:09 ◼   ► multitasking I despise hitting it to get back to the home screen but i just like [TS]

00:49:13 ◼   ► a touch device should be all about you know my fingers against the glass and [TS]

00:49:17 ◼   ► not about pressing a button in so I like being able to get the control sent to [TS]

00:49:22 ◼   ► get control center into the rotation lock which most frequently used pitcher [TS]

00:49:26 ◼   ► on the thing even though it's probably faster for me to do the other way just [TS]

00:49:30 ◼   ► because it means that on the president [TS]

00:49:34 ◼   ► you have to feel that way I don't know maybe I'm the only one who hates heading [TS]

00:49:37 ◼   ► home on you know its funny on the iPad where I do have the five finger pinch in [TS]

00:49:42 ◼   ► to go home I do that pretty much always on the iPhone it doesn't bother me I [TS]

00:49:47 ◼   ► don't know if it's because the screen and so much bigger on the iPad and so to [TS]

00:49:50 ◼   ► your point once I'm committed to being a nap or 22 operating only with screen it [TS]

00:49:57 ◼   ► it like breaks the illusion if I have to hit a physical button on the phone it [TS]

00:50:03 ◼   ► doesn't bother me at all [TS]

00:50:04 ◼   ► double tap on the phone that kills me like the DoubleClick in a sauna not a [TS]

00:50:09 ◼   ► good button to double up on the new multitasking and seven so much nicer for [TS]

00:50:13 ◼   ► you can also see the thumbnails I still don't like how this girl I still feel [TS]

00:50:17 ◼   ► like when I'm like trying to flick my way through them is still feel like it's [TS]

00:50:20 ◼   ► getting away from me [TS]

00:50:21 ◼   ► although one thing that is really cool is that you can you can close multiple [TS]

00:50:26 ◼   ► apps at once dragged them away at that time most of the time the problem is [TS]

00:50:30 ◼   ► there's a bug but still in the GIM where sometimes pretty regularly if I if you [TS]

00:50:35 ◼   ► try to push away a few apps at once the screenshot portion of the UI will be [TS]

00:50:41 ◼   ► flung away but the icon in the bottom will stay in the Apple stay running as [TS]

00:50:45 ◼   ► if to exit the majestic creature go back in and clear with you that that that [TS]

00:50:48 ◼   ► happened to their screens will reappear when you get back into it I'm still [TS]

00:50:52 ◼   ► happy to do just one of time because that mean anything they removed the tap [TS]

00:50:55 ◼   ► and hold from iOS is my friend can't stand tap and hold in any context it [TS]

00:51:00 ◼   ► drives me nuts and tapping must handle texts always suck to ya like tapping [TS]

00:51:04 ◼   ► home alone at the little action houses like flick Flickr flicks oh yeah oh and [TS]

00:51:10 ◼   ► I will say that the to go back to the hardware again the touch heidi is matter [TS]

00:51:13 ◼   ► it is absolutely magic and I love it I never ran we talked about this before I [TS]

00:51:18 ◼   ► never enter passcode except when I was traveling now like Marco said I'm [TS]

00:51:21 ◼   ► running one and I would say my success rate is somewhere in the nineteen [TS]

00:51:25 ◼   ► ninety-five percent range [TS]

00:51:26 ◼   ► and it is really fantastic and very very stupid finally quick so do things up for [TS]

00:51:33 ◼   ► that and I never never did a passcode on my things fine I never heard of America [TS]

00:51:39 ◼   ► Marcos camper like if I was to get some good touch idea it would be like I'm [TS]

00:51:43 ◼   ► increasing my security for hopefully very small and k-means but in from [TS]

00:51:48 ◼   ► people who don't have a passcode I was someone's ability let you swipe the [TS]

00:51:51 ◼   ► whole screen to the right is kind of the equivalent of before you had to get your [TS]

00:51:55 ◼   ► thumb down onto the little narrow thing which granted I could do with my eyes [TS]

00:51:58 ◼   ► closed with both hands but this point but are still overfishing now knowing [TS]

00:52:02 ◼   ► that I can swipe to the right [TS]

00:52:03 ◼   ► anywhere on the entire joint lock screen that's all I do that now and I find that [TS]

00:52:07 ◼   ► I actually slept much higher than it did before [TS]

00:52:09 ◼   ► yes I'm here now that the deadline of thumb Greece's now I no longer just a [TS]

00:52:15 ◼   ► bottom part of my phone now it's kind of like in an arc across this topic is much [TS]

00:52:18 ◼   ► more natural so thumbs up for those of us without a fingerprint sensor still [TS]

00:52:23 ◼   ► getting the benefit of more comfortable opening up of your phone after powering [TS]

00:52:27 ◼   ► on I will say it so I you know I've never used to pass code when I got the [TS]

00:52:32 ◼   ► five of course this is actually pretty sure thing when you when during a little [TS]

00:52:36 ◼   ► activation thing like little welcome process where have you been blogging [TS]

00:52:40 ◼   ► iCloud so that it tells you enter passcode lock in at like now it's time [TS]

00:52:46 ◼   ► to enter school again and you can skip it but it presents it as the default [TS]

00:52:50 ◼   ► that ok now you have to set a passcode and hate on Sept oxide you are you're at [TS]

00:52:54 ◼   ► it so it's interesting that they're really like pushing people to do this [TS]

00:52:59 ◼   ► that being said I'm not sure me to keep that all of the time it's it's good [TS]

00:53:04 ◼   ► enough and granted again this is a few hours of you so ask me the next week but [TS]

00:53:09 ◼   ► it's good enough that I'm perfectly happy to leave it on if I'm gonna be [TS]

00:53:14 ◼   ► like at a conference or traveling where it would be more likely somebody might [TS]

00:53:18 ◼   ► steal my phone or pick it up off the table something that even though my [TS]

00:53:21 ◼   ► father was my pocket but [TS]

00:53:22 ◼   ► as I'm just like sitting at home working at home not going anywhere except like [TS]

00:53:28 ◼   ► the pizza place most days I don't really think it's worth it because it is still [TS]

00:53:33 ◼   ► some friction there are still between having a Pasco not having a passcode [TS]

00:53:38 ◼   ► there still is a few little delays here and there even with touch I D [TS]

00:53:41 ◼   ► they're still over a few things you can't do it tonight I immediately found [TS]

00:53:44 ◼   ► is that you you can't launch an app for development from Xcode with you know [TS]

00:53:51 ◼   ► over the cable while it's locked so you have to you have to go unlock the phone [TS]

00:53:54 ◼   ► so I can launch the app easily so there's little things like that like I [TS]

00:53:59 ◼   ► am hitting some friction still so I'm not entirely sure to keep it but we'll [TS]

00:54:04 ◼   ► see I will at least I will certainly turn on for conferences and stuff no [TS]

00:54:07 ◼   ► question about that I never understood the people who did the passcodes like [TS]

00:54:10 ◼   ► while there while they're in their house it's kind of like going from room to [TS]

00:54:13 ◼   ► room in your own house and each time you go from room to room you lock door the [TS]

00:54:16 ◼   ► key behind you going to the kitchen closed the kitchen door the key lock you [TS]

00:54:22 ◼   ► know you're in your own house has a different threshold security and [TS]

00:54:27 ◼   ► sensitive information in their phone but even if I guess I would only enable it [TS]

00:54:31 ◼   ► if ever you know when I was going well and the other thing to consider though [TS]

00:54:35 ◼   ► is that a lot of people have devices either provided by their employer or [TS]

00:54:41 ◼   ► that are by virtue of being connected to their employers Exchange server email [TS]

00:54:45 ◼   ► server they are subject to their employers ridiculous pass code [TS]

00:54:50 ◼   ► requirements and so I haven't tested this but my understanding even if you [TS]

00:54:55 ◼   ► have a 39 character full-text passcode because your employer requires a 39 [TS]

00:55:00 ◼   ► characterful text passcode touch idea I believe will still bypass that and that [TS]

00:55:05 ◼   ► that is . to be just an incredible win and luckily my might [TS]

00:55:11 ◼   ► companies small enough that we don't have any of those draconian policies but [TS]

00:55:14 ◼   ► I got to imagine for people who are members of really big companies that [TS]

00:55:18 ◼   ► must be fantastic although they have many of those big company I T people are [TS]

00:55:23 ◼   ► going to have read the various stories and say oh we find out how do you know [TS]

00:55:27 ◼   ► that it is a wholly by the way you can use it either [TS]

00:55:31 ◼   ► well that's probably true but not yet know that that fund hasn't spread yet [TS]

00:55:35 ◼   ► that's it only takes like one spreading of that and then like half a people out [TS]

00:55:40 ◼   ► there can use it [TS]

00:55:42 ◼   ► you want to talk about something else it's also I would love to it is once [TS]

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00:57:39 ◼   ► code ATP 92 get 20% off that's now as far as I know it's only for the month of [TS]

00:57:44 ◼   ► September [TS]

00:57:45 ◼   ► you don't know what to do next month yet they just said 20% off for September so [TS]

00:57:49 ◼   ► hurry up get that started and user Cody tv9 for the 20% off and show your [TS]

00:57:55 ◼   ► support for ATP thank you very much to Squarespace for sponsoring a show there [TS]

00:57:59 ◼   ► everything you need to create an exceptional website we talk on to that [TS]

00:58:03 ◼   ► we actually got an email from a listener which was completely unsolicited and [TS]

00:58:06 ◼   ► Sourav ended wrote in and said keep it up guys thank you for introducing [TS]

00:58:10 ◼   ► Squarespace to your audience I recently made us wear space site from my wife was [TS]

00:58:13 ◼   ► a fashion designer and it looks awesome I probably could not find a website [TS]

00:58:16 ◼   ► designer who can come close to the site design I'm having now so definitely well [TS]

00:58:23 ◼   ► received by westerners so just like Marcus at HP 9 go check it out [TS]

00:58:27 ◼   ► alright so so do you do anything over the weekend Marco ya travel halfway [TS]

00:58:34 ◼   ► across the country and to your product and travel back and made a couple of [TS]

00:58:37 ◼   ► course would you do so tell us about this [TS]

00:58:44 ◼   ► well that making this too much of the market show I S III announced at the [TS]

00:58:54 ◼   ► xoxo festival which I guess is it's a lot like a conference but it's good to [TS]

00:59:03 ◼   ► call the festival there are parts of it that harmonica festival the conference [TS]

00:59:06 ◼   ► but I spoke at the conference portion of the festival I believe I have the [TS]

00:59:10 ◼   ► correct and it's in Portland and is my first time in Portland and and so first [TS]

00:59:17 ◼   ► of all from what I saw Portland [TS]

00:59:20 ◼   ► a quick little anecdote here and I hope this doesn't offend the germans or the [TS]

00:59:26 ◼   ► Portland Beavers [TS]

00:59:28 ◼   ► Lindy's ok anyway [TS]

00:59:32 ◼   ► Linux so a couple years ago I went to munich and is my first time in germany [TS]

00:59:38 ◼   ► my first time in Munich and I was there only for a couple days for another [TS]

00:59:43 ◼   ► conference actually and I had a friend in France who drove in to take me into [TS]

00:59:50 ◼   ► it out for the night as he he was familiar with Munich and he he took us [TS]

00:59:54 ◼   ► to the Hofbrauhaus which is famous now I didn't know that it was famous at the [TS]

00:59:59 ◼   ► time I had never heard of it I didn't know anything about the place or the [TS]

01:00:02 ◼   ► city or anything that cuz I was stupid American so I still have a stupid [TS]

01:00:07 ◼   ► American opera house anyway so so we were in Munich and he take us to this [TS]

01:00:13 ◼   ► place and he said just so you know the Bavarians take their culture very [TS]

01:00:18 ◼   ► seriously and even though there's a lot of tourists here this is also there's [TS]

01:00:22 ◼   ► also a lot of people who live here who come here and this is like this is not a [TS]

01:00:26 ◼   ► joke this is not like a tourist trap this is not over the top like this is [TS]

01:00:31 ◼   ► actually just like normal form of area and you go into this place and it's like [TS]

01:00:36 ◼   ► every stereotype you can possibly imagine hearing about Germans as a [TS]

01:00:41 ◼   ► stupid American it's like the giant mugs of beer the big guys playing the big [TS]

01:00:45 ◼   ► accordions and everything like every everyone's happy in his big hall [TS]

01:00:50 ◼   ► everyone singing beers on me its and their sausage everywhere which by the [TS]

01:00:53 ◼   ► way is delicious I mean it's it's every stereotype you can imagine you would [TS]

01:00:57 ◼   ► think that you walked into a Time Square terrible insensitive like parody of what [TS]

01:01:05 ◼   ► we think germans are but that was real and according to our friends thats that [TS]

01:01:11 ◼   ► is actually like takin reasonably seriously like that's that's not that's [TS]

01:01:16 ◼   ► not like an insensitive joke [TS]

01:01:21 ◼   ► how Portland was like you you you see an end granted I was only there for a few [TS]

01:01:27 ◼   ► days but you see like that every stereotype you heard about Portland like [TS]

01:01:37 ◼   ► every everything and even if you if you see if you put a brilliant I like I saw [TS]

01:01:41 ◼   ► a few of them it's exactly like that like it's not a joke that actually the [TS]

01:01:46 ◼   ► people are all I don't know how to describe it very well accepted it it's [TS]

01:01:50 ◼   ► as if the entire city is really nice they will they ever wants to give you a [TS]

01:01:56 ◼   ► hug figuratively I didn't get any physical hugs but figured to actually I [TS]

01:02:00 ◼   ► didn't get a few but most people just want to figure to lead emotionally give [TS]

01:02:04 ◼   ► you a hug and everyone's laid back nice non-judgmental and everyone's driving [TS]

01:02:12 ◼   ► like crappy cars and going to really cool coffee shops everywhere has cool [TS]

01:02:16 ◼   ► coffee and cool beer and all the copies very lightly roasted because it's the [TS]

01:02:19 ◼   ► right thing to do and there is tons of stores that just selling gourmet ice [TS]

01:02:24 ◼   ► cream I mean it's like it and it basically seems that the entire city is [TS]

01:02:29 ◼   ► built by at sea and Kickstarter like just about everyone there I'm pretty [TS]

01:02:34 ◼   ► sure I'm pretty sure the entire population of Portland works on their [TS]

01:02:39 ◼   ► own project that was either either funded by Kickstarter or is sold on Etsy [TS]

01:02:45 ◼   ► now some of this obviously is the crowd I was with but definitely the entire [TS]

01:02:52 ◼   ► city had that vibe to it we're like I could not believe that it wasn't a joke [TS]

01:02:58 ◼   ► that it was real and it all the best possible ways but it was very real life [TS]

01:03:03 ◼   ► so awesome anyway while I was there I spoke at the conference and there's [TS]

01:03:09 ◼   ► gonna be a video posted soon I don't know when but it will be soon and I [TS]

01:03:15 ◼   ► announced their new video my next new a project the Big Apple had been talking [TS]

01:03:19 ◼   ► about on the show for a few months which I announced as a podcast app and it is a [TS]

01:03:25 ◼   ► pod catcher as some people call it a plays podcast does not record podcast or [TS]

01:03:31 ◼   ► help you produce podcasts [TS]

01:03:32 ◼   ► it is a podcast playing app and it's called overcast and it's not out it's [TS]

01:03:40 ◼   ► not even close to being out but I'm probably three to five months away maybe [TS]

01:03:47 ◼   ► from releasing 1.0 so yeah that's what I'm doing so why bother announcing a few [TS]

01:03:54 ◼   ► things one was that I was filing for various like trademarks things and [TS]

01:03:59 ◼   ► company creations to fight that I was in a similar to how like Apple announced [TS]

01:04:03 ◼   ► the original iPhone six months in advance because they were finding all [TS]

01:04:06 ◼   ► this FCC stuff in it they figured it might leak also part of it was that I [TS]

01:04:11 ◼   ► was I was doing a lot of like paperwork stuff that if anybody did any digging [TS]

01:04:15 ◼   ► they really fun and normally I would not be so arrogant as to think that people [TS]

01:04:22 ◼   ► were like digging through my trash looking for secrets cause I'm not that [TS]

01:04:25 ◼   ► important but that the possibility that somebody might come across a trademark [TS]

01:04:31 ◼   ► filing or something I thought you know you know i i dont wanna I don't want to [TS]

01:04:35 ◼   ► have to deal with that I also want to talk about it I'm facing a lot of [TS]

01:04:42 ◼   ► interesting decisions and and you know design challenges and technical [TS]

01:04:46 ◼   ► challenges during a lot of this some of what you're gonna be interesting to talk [TS]

01:04:51 ◼   ► about in public [TS]

01:04:52 ◼   ► some of which like i dont wanna like have to be worried about if I asked [TS]

01:04:57 ◼   ► questions on Twitter Stack Overflow about some like or audio codec I want [TS]

01:05:01 ◼   ► everyone to have to try and guess what I'm making the score audio stuff like [TS]

01:05:05 ◼   ► that like this there's a lot of practical venues I'm also trying to open [TS]

01:05:08 ◼   ► source a lot of this stuff and open source the AFC model class last week and [TS]

01:05:14 ◼   ► that went well you know like I wanna be open source some of my utility closet [TS]

01:05:18 ◼   ► making and I guess I don't want people like trying to connect the dots and [TS]

01:05:22 ◼   ► figure out what I'm making based on what I'm releasing in the question I'm asking [TS]

01:05:25 ◼   ► so all of that combined into me deciding that I was given this talk in front of [TS]

01:05:31 ◼   ► an audience that is pretty much the perfect audience to announce something [TS]

01:05:34 ◼   ► like this so I figured it was a very good opportunity for me to say you know [TS]

01:05:41 ◼   ► what I'm just gonna announced this here and yeah I did and it went very well you [TS]

01:05:48 ◼   ► know I have done that the secrecy until release thing before and it is certainly [TS]

01:05:54 ◼   ► has its advantages that there's a reason why Apple almost always does that but [TS]

01:05:58 ◼   ► you know as I said in the topic it is very stressful and so one of the things [TS]

01:06:02 ◼   ► his house experiment in here I don't know if I'll always do this I'm [TS]

01:06:05 ◼   ► experimenting and I'm trading the stress of trying to keep it secret for the [TS]

01:06:10 ◼   ► stress of everybody asking me if it's done yet and I don't know if it's gonna [TS]

01:06:15 ◼   ► be overall better we'll find out how did you feel like you needed the pressure [TS]

01:06:19 ◼   ► that external pressure a little bit certainly you know I think there's [TS]

01:06:26 ◼   ► certainly been like diversions like I i discussed a guest on the show by at [TS]

01:06:31 ◼   ► least ask her how I had an original trademark issue with the name that I had [TS]

01:06:36 ◼   ► and that name was overcast and i ended up working it out and maybe put myself [TS]

01:06:41 ◼   ► into it now about how it worked out why I worked out but and you know how I came [TS]

01:06:46 ◼   ► up with other names and biting news and news but that demotivated me for a while [TS]

01:06:52 ◼   ► it was it was holding things up as a party without selling for a name I can't [TS]

01:06:56 ◼   ► yet create the company so i cant get my developer account so I can't easily test [TS]

01:07:02 ◼   ► things I push notifications stuff like that like there's all sorts of like [TS]

01:07:06 ◼   ► little things that D motivated me to no end in both psychological and like [TS]

01:07:12 ◼   ► roadblock ways like okay it kind of would help if I had this thing first [TS]

01:07:16 ◼   ► before I could really work on this part of it you know so there was a lot of [TS]

01:07:19 ◼   ► that but certainly there's more pressure will help and my original goal is to [TS]

01:07:24 ◼   ► have it out for over seven obviously that didn't happen and it's not even [TS]

01:07:28 ◼   ► close [TS]

01:07:29 ◼   ► so we'll see so best guess when do you have a goal for when you want to release [TS]

01:07:35 ◼   ► I would like to have it out this year in reality it's going to mean like late [TS]

01:07:42 ◼   ► December but we'll see it there's I don't think there's a great chance gonna [TS]

01:07:49 ◼   ► be earlier than that there's a decent chance it might be a couple months after [TS]

01:07:53 ◼   ► that maybe january february something that I really don't know I'm absolutely [TS]

01:07:58 ◼   ► terrible at estimating time like this and as most are but I'm I'm even more [TS]

01:08:03 ◼   ► said it I really have no idea the the underlying data and sink and audio [TS]

01:08:10 ◼   ► layers are all basically done I'm basically now building the interface and [TS]

01:08:16 ◼   ► parts of it are done [TS]

01:08:17 ◼   ► parts of it are very much not done there's still a lot of missing features [TS]

01:08:21 ◼   ► that I haven't landed yet [TS]

01:08:22 ◼   ► basics like adding and removing restrictions like they haven't done that [TS]

01:08:25 ◼   ► yet there's big big things that are not done yet that would block of 1.0 so [TS]

01:08:30 ◼   ► there's still a lot to do so I really have it it's very hard to estimate how [TS]

01:08:38 ◼   ► to be now do you feel like a second ago do you feel like you've got a pretty [TS]

01:08:45 ◼   ► clear design or or idea and and you're just kind of filling in the blanks at [TS]

01:08:50 ◼   ► this point are you still toying with it [TS]

01:08:53 ◼   ► messing around trying totally different paradigms get where do you feel you are [TS]

01:08:58 ◼   ► with you I sighed well as I said in my post the the most important navigator [TS]

01:09:04 ◼   ► them at the most important design challenge in a podcast app is the Now [TS]

01:09:08 ◼   ► Playing screen because you have all these incredibly competing pressures and [TS]

01:09:14 ◼   ► like you can't satisfy everything like they were there is a great blog post on [TS]

01:09:18 ◼   ► Joel on software forever ago but not as far as I'm so depressed I think it was I [TS]

01:09:23 ◼   ► think it was in the 2010 decade [TS]

01:09:26 ◼   ► and it was it was talking about the design of a city garbage can and he was [TS]

01:09:32 ◼   ► saying how you know K has to be both heavy to stay in place but also [TS]

01:09:38 ◼   ► lightweight the people can't easily and has to be easy to throw things in but [TS]

01:09:43 ◼   ► hard to throw a certain things and hard to get things out into things over and [TS]

01:09:47 ◼   ► like its heavy and light big and small [TS]

01:09:51 ◼   ► you know easy and hard to use it like this always competing pressures there's [TS]

01:09:55 ◼   ► a lot of that in the design of lots of things and software end and the podcast [TS]

01:09:59 ◼   ► now playing screen is no exception [TS]

01:10:01 ◼   ► you know you you look at all the controls that that most of us have tried [TS]

01:10:07 ◼   ► to cram in there and you know it's you can see why they do it if you don't have [TS]

01:10:13 ◼   ► the big if you have two big album art it looks really nice but it also takes up [TS]

01:10:17 ◼   ► the vast majority of the vertical space so you can not have the big out more [TS]

01:10:23 ◼   ► downcast us you can shrink that away and then he leaves room so you can show show [TS]

01:10:28 ◼   ► notes but you still lose a lot of space you can show the big albemarle what [TS]

01:10:33 ◼   ► everyone else does but then you have these basically two zones to put skinny [TS]

01:10:38 ◼   ► controls the top bar on the bottom area and most of his absence done is [TS]

01:10:43 ◼   ► basically clone the iOS 7 music app and with with its arrangement of controls [TS]

01:10:50 ◼   ► the most part that's almost almost all these major have done that and [TS]

01:10:56 ◼   ► and I don't think it's the best arrangement there's a lot of that I'm [TS]

01:10:59 ◼   ► going to do separately or differently from what they're doing and the others [TS]

01:11:05 ◼   ► but like it this is not an easy problem at all [TS]

01:11:08 ◼   ► a lot of them have also done things that I think are a little bit odd the cool [TS]

01:11:12 ◼   ► new thing which a few of them have done is to pull colors from the artwork to [TS]

01:11:19 ◼   ► use as the interface tint color i I've had this running a development for a [TS]

01:11:24 ◼   ► while actually turned it off a couple weeks ago because it just wasn't like [TS]

01:11:29 ◼   ► the colors it pulls Coronado is good for the control and it was weird having [TS]

01:11:35 ◼   ► having interface be that inconsistent like every time you look at it to be a [TS]

01:11:38 ◼   ► different look and it was it was a little bit jarring causes a few other [TS]

01:11:42 ◼   ► problems like ok well if the now playing spin has a 10 color what about the rest [TS]

01:11:46 ◼   ► of the app do you give it to the whole apt 4d given just two that's greed envy [TS]

01:11:51 ◼   ► you give it to the whole Apple then what happens you know if you don't play [TS]

01:11:55 ◼   ► anything but what color to use it for a few give to you that screen then how do [TS]

01:11:59 ◼   ► you make the transitions between those two screens look look ok there's all [TS]

01:12:02 ◼   ► sorts of little like bothering challenges involved in that that's [TS]

01:12:08 ◼   ► annoying they also do is most most apps including Apple's show the artwork in [TS]

01:12:14 ◼   ► the List screen as a grid like that you just like the big the big thumbnails [TS]

01:12:20 ◼   ► show as a grid and it looks really cool you're looking like you're going through [TS]

01:12:25 ◼   ► a great of help ease if anybody was action as an alt is so you know you're [TS]

01:12:31 ◼   ► going to Vegas this grid I have that working in mind to it easy cuz the [TS]

01:12:36 ◼   ► collection view collection views make that extremely easy to do but I'm [TS]

01:12:40 ◼   ► pulling it out because it drives me crazy when ever find a show it because [TS]

01:12:45 ◼   ► finding a show in a grid is terrible when he gets like swimming with your [TS]

01:12:49 ◼   ► eyes looking at a screen shot it looks good it looks really good [TS]

01:12:53 ◼   ► however it doesn't work you have to zigzag with your eyes back and forth and [TS]

01:12:57 ◼   ► it just does not work well [TS]

01:13:00 ◼   ► and in fact John weren't didn't you always complain about instigators iPad [TS]

01:13:05 ◼   ► app in that regard I did you see 2011 yeah said it like that anyone was not in [TS]

01:13:15 ◼   ► the cafeteria cuz I believe I was sitting there when this happen in my [TS]

01:13:19 ◼   ► recollection of it was you said hey John look at what I'm doing for Instapaper on [TS]

01:13:24 ◼   ► the iPad and it was I don't like it immediately there was no I think it was [TS]

01:13:30 ◼   ► in Presidio and then when you for the grid but I don't know right and and you [TS]

01:13:36 ◼   ► know with its neighbor it was a little bit better in that I'm not usually [TS]

01:13:40 ◼   ► scrolling through to find something in particular I'm usually just looking at [TS]

01:13:43 ◼   ► the top of you and saying oh give me that one but I am and it was killing me [TS]

01:13:47 ◼   ► because I would read i wouldnt windows read from the top I'd really like you [TS]

01:13:51 ◼   ► know the fifth one down the right and I would shift everything over so items [TS]

01:13:54 ◼   ► that used to be on the left are now on the right and I am that used to be on [TS]

01:13:57 ◼   ► the right and left his two columns and so now I could even use like my spatial [TS]

01:14:01 ◼   ► memory of where was that article about the whatever it I start skimming [TS]

01:14:05 ◼   ► left-hand column not realize that because I had read something higher up [TS]

01:14:08 ◼   ► everything that shifted and now have to look at the rand calm and then [TS]

01:14:11 ◼   ► eventually you just go to the exact cause that the only viable hit every [TS]

01:14:15 ◼   ► point to make sure you're finding it whereas when it was just a big list look [TS]

01:14:19 ◼   ► like that too much hard on her room although I like seeing all the titles [TS]

01:14:22 ◼   ► but then you just look at one spot with your eyes negro [TS]

01:14:25 ◼   ► yeah and and it's also easier if you know they're going to be sorted in some [TS]

01:14:30 ◼   ► way especially if they're going to clear something that is really really easy to [TS]

01:14:34 ◼   ► then browse that and finally looking for a given time you find a more natural to [TS]

01:14:38 ◼   ► like in our go back in time as a linear list second time is left right left [TS]

01:14:42 ◼   ► right left right exactly so yeah it's making very different decisions in some [TS]

01:14:48 ◼   ► areas as he's under wraps because obviously as you can tell if you've ever [TS]

01:14:53 ◼   ► listen to me ever anywhere I have opinions that are pretty strongly held [TS]

01:14:56 ◼   ► sometimes and I'm not afraid to look at them and say you know what everyone else [TS]

01:15:00 ◼   ► is doing this this way but I think that's wrong or I think I have a better [TS]

01:15:05 ◼   ► way to do it you want a free free feature suggestion yeah [TS]

01:15:09 ◼   ► is one you probably shouldn't use because probably like my annoyance with [TS]

01:15:13 ◼   ► the home button it only applies to me but applies to me I mean like five other [TS]

01:15:18 ◼   ► people so if you want to sell six copies of this program I i've listened to my [TS]

01:15:24 ◼   ► iPod shuffle so I'm really not in the audience figure at all anyway because I [TS]

01:15:29 ◼   ► like to have the physical body clip onto my clothes or whatever [TS]

01:15:33 ◼   ► looking all which is pretty much can't do no matter what you do with that hope [TS]

01:15:37 ◼   ► that the now playing screen solution bob was like a small anyway when I am using [TS]

01:15:41 ◼   ► an iPod touches on the podcast which I occasionally do like i hook it up to a [TS]

01:15:45 ◼   ► speaker dock I don't have an airplane 12 speaker dock and you know listen to the [TS]

01:15:48 ◼   ► house and stuff [TS]

01:15:50 ◼   ► the challenge for me is going to an episode and then moving little scrubber [TS]

01:15:55 ◼   ► thing to find where I like left office maybe I was listening to an iPod shuffle [TS]

01:15:58 ◼   ► which of course doesn't think our guys to play point with you know my iPod [TS]

01:16:02 ◼   ► Touch Diamond synchronized with the like at all and I went there not surprising [TS]

01:16:05 ◼   ► that each other office too many different devices so we need to find [TS]

01:16:08 ◼   ► like where is that spot where I was listening and very long podcast which I [TS]

01:16:12 ◼   ► listened to when you have two hours [TS]

01:16:14 ◼   ► unlike the width of an iPhone screen there's not enough resolution and moving [TS]

01:16:19 ◼   ► that little something to be able to to you know to get to the spot that you can [TS]

01:16:24 ◼   ► get close but like then you like ok I gotta grab that little circle thing with [TS]

01:16:27 ◼   ► my thumb and I move 1601 pixels actually like a minute and a half and I'm too far [TS]

01:16:32 ◼   ► and it's really just not possible just not enough resolution there so when I [TS]

01:16:37 ◼   ► think about how I would like this to be I think about it like a video game where [TS]

01:16:41 ◼   ► instead of being the direct manipulation which are totally supposed to do and I [TS]

01:16:45 ◼   ► have a sign on the Mac we're like I move my thumb potential circumstantial stays [TS]

01:16:48 ◼   ► right under my thumb that's exactly how it works you have to end up going to a [TS]

01:16:53 ◼   ► model where you are controlling like a little like the little lines [TS]

01:16:58 ◼   ► intersecting the timeline of audio and you have kind of like a jog shuttle [TS]

01:17:02 ◼   ► whatever thing where as I push it to the right that little longest aspirin faster [TS]

01:17:06 ◼   ► and has it goes faster and faster [TS]

01:17:09 ◼   ► the zoom zooms out to see more of the lines with maximum speed I can see the [TS]

01:17:14 ◼   ► entire two hours of audio but slower speeds arm actually seeing in the full [TS]

01:17:19 ◼   ► width of the screen [TS]

01:17:20 ◼   ► you know maybe like a minute [TS]

01:17:21 ◼   ► thirty seconds of audio and understand explain like where you're not sliding [TS]

01:17:27 ◼   ► the thing back and forth accelerate to the right to left depending on how far [TS]

01:17:32 ◼   ► off-center you put that thing and the key thing is that as your guide goes [TS]

01:17:36 ◼   ► faster you have to zoom out like a super smash brothers when you get far you know [TS]

01:17:41 ◼   ► far away from each other on the board [TS]

01:17:43 ◼   ► zooms out so they both stay enviable and a closer together than not enough time [TS]

01:17:46 ◼   ► explaining it well but this is the type of system that would give you give me [TS]

01:17:50 ◼   ► enough control to winning at closer to to where I want to go to fine-tune its [TS]

01:17:55 ◼   ► true actually many audio editing application and applications when I want [TS]

01:17:59 ◼   ► to fine-tune something I want like that [TS]

01:18:02 ◼   ► second half second that microsecond to fill the full width of my screen so I [TS]

01:18:06 ◼   ► can really finally adjusted but when I wanna selected an hour and a half but i [TS]

01:18:10 ◼   ► wanna see the whole thing right and you have a little zoom in zoom out that you [TS]

01:18:13 ◼   ► can manually do but I would like it's sort of the automatic based on how fast [TS]

01:18:16 ◼   ► my little guys moving described around that I don't know who wants that feature [TS]

01:18:20 ◼   ► 32nd back a second forward whatever is perfectly fine for animals but for me I [TS]

01:18:25 ◼   ► would definitely be interested in any audio playback application to let me [TS]

01:18:30 ◼   ► scrubbing find my spot with that kind of precision yeah I I totally get what [TS]

01:18:36 ◼   ► youre saying and I have actually really thought about doing like some kind of [TS]

01:18:40 ◼   ► really cool scrubber to to do that kind of 22 other kind of precision like a [TS]

01:18:46 ◼   ► logarithmic type of you liking I i've talked in the past about how I wish [TS]

01:18:51 ◼   ► somebody did a lot of the calendar view the same thing applies to to GPS and [TS]

01:18:56 ◼   ► directions display where like you know I wanna see like the next the next block [TS]

01:19:02 ◼   ► of my direction in great detail but then I don't need to see also wanna see like [TS]

01:19:06 ◼   ► what am i doing over the next half hour in far less detail the counter you know [TS]

01:19:12 ◼   ► I would I really need to see today in in hour by hour detail but maybe the rest [TS]

01:19:18 ◼   ► of the week I don't and then you know 430 for the next three weeks I really [TS]

01:19:22 ◼   ► don't need to sit at all [TS]

01:19:23 ◼   ► so you know having a kind of like logarithmic you know DK of of the view [TS]

01:19:29 ◼   ► scale and some kind of sensible way I've always really enjoyed thinking about [TS]

01:19:34 ◼   ► that and occasionally try to build it I think I can apply is similar kind of [TS]

01:19:40 ◼   ► technique here with the scrubber the good thing about the scrubbers you don't [TS]

01:19:43 ◼   ► actually unlike the counter thing which is also a good idea you don't actually [TS]

01:19:47 ◼   ► have to see like you just need to see today in detail when you're going when [TS]

01:19:51 ◼   ► you're moving slowly and the only time you need to see more of the outside is [TS]

01:19:54 ◼   ► when you start to move faster because like this note like I'm not saying show [TS]

01:19:58 ◼   ► the audio waveform I could just be a horizontal line and like the thickness [TS]

01:20:01 ◼   ► of the line shows how far is it until you are so when you moving super slow [TS]

01:20:03 ◼   ► the line is super thick and your vertical line intersecting it is just [TS]

01:20:07 ◼   ► moving along slowly when you move fast like you can tell you're doing out [TS]

01:20:10 ◼   ► because the longest are you could use the auto-embed for my guess but it seems [TS]

01:20:13 ◼   ► like more work than necessary and maybe it would help in terms of showing [TS]

01:20:16 ◼   ► loudness levels or whatever but this is a type of you I love it [TS]

01:20:20 ◼   ► most people think it's stupid I can be and you feel like trying to go for an [TS]

01:20:23 ◼   ► ETA by making the school Iowa seven looking zoomable waveform at 60 frames [TS]

01:20:28 ◼   ► per second it's like a little OpenGL game embedded in your application and [TS]

01:20:32 ◼   ► there is an aspect of that he liked it would be needed cool a lot of people [TS]

01:20:35 ◼   ► seem to like this seems ridiculous but I think there's an actual practical [TS]

01:20:38 ◼   ► benefit for the five people on earth who want precision when trying to find where [TS]

01:20:42 ◼   ► they left off on their seven other non internet-connected iPod podcast claim [TS]

01:20:47 ◼   ► devices right so we're running a bit long let me ask you a couple quick [TS]

01:20:52 ◼   ► questions one how much it's going to cost you 1 announced that no right is in [TS]

01:20:58 ◼   ► you said you know your thinking about some UI things that you were gonna make [TS]

01:21:01 ◼   ► it special that we're gonna make a special is there anything else that [TS]

01:21:05 ◼   ► you're willing to talk about that would make the special [TS]

01:21:07 ◼   ► no I just want to make sure we establish that lest we get a million questions [TS]

01:21:13 ◼   ► about a hundred million dollars right and then resetting your blog for the [TS]

01:21:19 ◼   ► dot-com just need to sell you just need to sell one copy and you can finally get [TS]

01:21:22 ◼   ► that dot com you've always knew you could finally get the dot-com dunno why [TS]

01:21:28 ◼   ► didn't you come down to 95 yes he came down by five million in his first email [TS]

01:21:33 ◼   ► that's right you you you had told someone down five million dollars in [TS]

01:21:37 ◼   ► price by the negotiator just like that when we're done I think so [TS]

01:21:45 ◼   ► alright thanks a lot to our two spots this week Squarespace and ding and we'll [TS]

01:21:49 ◼   ► see you next week now that show they didn't even mean to be in accidental [TS]

01:22:00 ◼   ► accidental John [TS]

01:22:04 ◼   ► Casey [TS]

01:22:08 ◼   ► and you can show no thats Casey list and a team markle [TS]

01:22:51 ◼   ► wait so we have a way of a major issue [TS]

01:22:55 ◼   ► market gone in the trash in the chat is saying hey guys I was just in Montreal [TS]

01:22:59 ◼   ► nitride the bagels and you were wrong [TS]

01:23:01 ◼   ► New York bagels are better when did we have received your peoples were not [TS]

01:23:04 ◼   ► better I certainly never said exactly and we're gonna well most of us are [TS]

01:23:10 ◼   ► going to be at singleton in a couple of weeks in Montreal but I've never had the [TS]

01:23:15 ◼   ► bills in Montreal I just heard that I should and I the same so I've gotten [TS]

01:23:19 ◼   ► there the last two years 44 singleton but I still have never had ever had two [TS]

01:23:24 ◼   ► bagels they're already had the bagels from montreal also one up on news and [TS]

01:23:29 ◼   ► fancy talk about how their i mean their thing it's like it's not like it's it's [TS]

01:23:39 ◼   ► using the same words describe what should be a different food plus a [TS]

01:23:44 ◼   ► regional brand product shape than bring its a Montreal and granted mine and [TS]

01:23:52 ◼   ► endured they would have to get to get down we purchase and then driven down to [TS]

01:23:56 ◼   ► Boston in the night and so it's not that loud couple times 56 hours from that [TS]

01:24:01 ◼   ► it's that mean they weren't super fresh but they were made that day [TS]

01:24:05 ◼   ► Chicago Pizza Hut pizza that's like pyar ke curse I know like the Montreal bagels [TS]

01:24:12 ◼   ► are very kind of dodi in good shape in differently sized and I just not New [TS]

01:24:20 ◼   ► York bagels [TS]

01:24:22 ◼   ► comedians like a little bit off more than a little knopf I get no and no one [TS]

01:24:26 ◼   ► would confuse you took a New York bagel and that thing next to each other they [TS]

01:24:29 ◼   ► would know you could tell there which is which one you would know these are [TS]

01:24:34 ◼   ► different they apologize when you bite into them maybe you're resisting the [TS]

01:24:41 ◼   ► heroines and overcast you have to like one or two I actually so I i've I'm [TS]

01:24:49 ◼   ► doing most of the items I myself but I'm running everything by Louie Mantia and [TS]

01:24:54 ◼   ► and so he's kinda like an editor of my insane idea sometimes my my first pass [TS]

01:25:00 ◼   ► at the [TS]

01:25:01 ◼   ► play rewind fast-forward icons I had to I'm doing all this as many as I can [TS]

01:25:06 ◼   ► drive the procedurally so I had them all as just a stroke at the thin outline and [TS]

01:25:12 ◼   ► Louise liked what he doing [TS]

01:25:13 ◼   ► filters and I didn't look better so I like I i I really don't like the most of [TS]

01:25:22 ◼   ► the iOS 7 icon designs like the the action Toolbar Icons them being like so [TS]

01:25:28 ◼   ► the airline would be outlined base rather than being with filled shapes I'm [TS]

01:25:33 ◼   ► not crazy about that I think about that I hadn't opened yet it was someone I [TS]

01:25:41 ◼   ► feel the same way a lot of people I think feel the same way as we see all [TS]

01:25:43 ◼   ► done and like your eyes just repeal and did you start to think that these must [TS]

01:25:49 ◼   ► be worse in some measurable way because of how much they know I said I'd like [TS]

01:25:53 ◼   ► some guy went out to measure it and he was not successfully able to prove that [TS]

01:25:57 ◼   ► there were some doesn't mean they're not worse but he didn't do it so but I feel [TS]

01:26:00 ◼   ► that went to like this there's a sameness to the net and not just a [TS]

01:26:04 ◼   ► sameness of them turned recognition as a lightness like everything in the UI can [TS]

01:26:07 ◼   ► be like you know I got so it's not so much that they were bad when their [TS]

01:26:11 ◼   ► outlines that you shouldn't do outlines just that everything else on the pages [TS]

01:26:15 ◼   ► in outline and they're an outline to it just becomes this like it's like a list [TS]

01:26:19 ◼   ► parameters like a fingernail clippings I don't mail it just becomes a sameness [TS]

01:26:25 ◼   ► like everything is outlines when everything is outlines you know nothing [TS]

01:26:29 ◼   ► stands out whereas you can make something caroline's like those are once [TS]

01:26:34 ◼   ► you fill them they're probably the biggest solid color recognizable shapes [TS]

01:26:38 ◼   ► on the page does like oh yeah now I see what the plan the pause button on right [TS]

01:26:41 ◼   ► off the bat I don't ask and 17 little things about 10 yeah I i think i I'm [TS]

01:26:48 ◼   ► still experimenting with a lot of the visuals like the [TS]

01:26:50 ◼   ► the playback screen I'm pretty well set for the design 444 1.0 of the playback [TS]

01:26:57 ◼   ► screen all the other screens like that the navigation the lists the the [TS]

01:27:01 ◼   ► playlists oh my god I have playlists all of those screens are pretty much done [TS]

01:27:08 ◼   ► designed right now they're all just a placeholder table views and views and [TS]

01:27:11 ◼   ► stuff but I'm I'm working on that mission to every show from now on I'll [TS]

01:27:15 ◼   ► give you features suggestions I would have liked to more queued up for that [TS]

01:27:19 ◼   ► show that's great yeah and and you should implement none of them just [TS]

01:27:24 ◼   ► suggesting them and explaining why you should implement any of them but why if [TS]

01:27:29 ◼   ► you did I would be the one person who use them if I actually used an app like [TS]

01:27:32 ◼   ► yours which I don't so what you're saying is you would pay 95 million if he [TS]

01:27:37 ◼   ► actually implements I don't know I wasn't typecast you know when I'm on the [TS]

01:27:44 ◼   ► move in the car you know like in places where I can't look to touch a touch a [TS]

01:27:50 ◼   ► touch screen that's why the Now Playing screen is so hard to design because you [TS]

01:27:55 ◼   ► want to have everything that easy reach but for me like I'm also listen to [TS]

01:28:00 ◼   ► podcast a lot while on the move on walking or in the car something and so i [TS]

01:28:04 ◼   ► cant either like in the case of the car like I really can't look at the screen [TS]

01:28:09 ◼   ► most of the time or in the case of walking where I can look at the screen [TS]

01:28:14 ◼   ► but I'm moving and so I'm not going to be that precise my texts and I'd rather [TS]

01:28:19 ◼   ► not have to look at the screen for longer than I have to you know there's [TS]

01:28:23 ◼   ► there's all these conditions we're having a bunch of tiny controls and [TS]

01:28:28 ◼   ► trying to cram all the functionality into one screen while also making it [TS]

01:28:32 ◼   ► look good and you know making it hard to hit the wrong thing it's very hard to [TS]

01:28:38 ◼   ► find a balance there [TS]

01:28:40 ◼   ► r hazard you coming down any progress any new news I know it was pretty [TS]

01:28:45 ◼   ► benchmarks they get updates from our graphs [TS]

01:28:50 ◼   ► time squishing my jpegs like just playing around like that there are [TS]

01:28:56 ◼   ► people doing copy editing now they're copying text that we know is not final [TS]

01:29:00 ◼   ► nice how does how does the most recent battlefield is it feel releasable guess [TS]

01:29:06 ◼   ► I mean like now that everything works and now that most of the iCloud stuff [TS]

01:29:14 ◼   ► seems to be that's the other part of its like these bits on desk [TS]

01:29:18 ◼   ► you know you're downloading ready to ship [TS]

01:29:22 ◼   ► versus are the deaths on Apple servers somewhere ready to ship with them and [TS]

01:29:26 ◼   ► having the disaster for the longest time like you know I cloud stuff like not [TS]

01:29:30 ◼   ► working it was crazy wonky was it because of the client-side stuff was it [TS]

01:29:34 ◼   ► because of its size but now we have the same bill like BP's be out for a while [TS]

01:29:38 ◼   ► and it's gotten better I think and it's like well its haven't changed under [TS]

01:29:43 ◼   ► Apple service getting better it's close like if I don't think they can say the [TS]

01:29:49 ◼   ► DPA you have the whole time as the GIM figures like they're not in a hurry [TS]

01:29:52 ◼   ► obviously they're not in a hurry the ship in IMAX without with with mount [TS]

01:29:56 ◼   ► minor and yeah I'm just not in a hurry but that is like totally now it's taking [TS]

01:30:03 ◼   ► you know if they're going to do that in mention anything about free upgrade so [TS]

01:30:07 ◼   ► maybe Mavericks is gonna be free I don't know if it is good to tell me so I could [TS]

01:30:12 ◼   ► write about that but they're closed I would have if they said I would not be [TS]

01:30:18 ◼   ► shocked so you don't sound stressed which is good [TS]

01:30:22 ◼   ► well it's like kind do about it at this point I get a display name on a look at [TS]

01:30:26 ◼   ► it anymore I just wanted to know the information update the final tax give it [TS]

01:30:31 ◼   ► like one last read through to make sure I'm not crazy [TS]

01:30:34 ◼   ► and make a bunch of books and again until like the second phase of business [TS]

01:30:38 ◼   ► like fighting with me bookstores and getting everything up right on the [TS]

01:30:42 ◼   ► website so everything works and you know fixing broken links and doing all the [TS]

01:30:47 ◼   ► stuff that you do when I get I want to move on to that phase to know how [TS]

01:30:51 ◼   ► spectacular you describe the above part of this year you want to tell us how [TS]

01:30:54 ◼   ► long it is I mean in terms of words it's a little bit shorter but in terms of you [TS]

01:31:04 ◼   ► know size and number of the screenshots maybe it's similar but screens are [TS]

01:31:10 ◼   ► already so volume wise in terms of megabytes it's like twice as big as you [TS]

01:31:15 ◼   ► know the sizes so you know it's funny when are split sit across 39 pages [TS]

01:31:23 ◼   ► because that's how long it is that is one of the few times that like an [TS]

01:31:27 ◼   ► Integra non-tech whatever the whatever it's called those are the only times [TS]

01:31:31 ◼   ► that being split across a hundred pages I do not find annoying and I split [TS]

01:31:35 ◼   ► across the pages they don't paginated I like when I did my initial run up a [TS]

01:31:39 ◼   ► genetic I was tried try to do a logical sections like talking about this talk [TS]

01:31:44 ◼   ► about that I cannot talk about that and sometimes you talk about something that [TS]

01:31:46 ◼   ► goes on for a long time like the at the energy about their energy saving stuff [TS]

01:31:50 ◼   ► like this a lot of interesting stuff there's a lot of america's about clearly [TS]

01:31:54 ◼   ► that section needs to be cut up into sections so like here is like parts one [TS]

01:31:58 ◼   ► and two of that section the next pages parts three and four or whatever and I [TS]

01:32:01 ◼   ► just do by histological run through and I end up with way too many pages and [TS]

01:32:05 ◼   ► then I go back and say okay well you know I start counting how long the pages [TS]

01:32:09 ◼   ► are in terms of page down like how many times gonna hit page down before age [TS]

01:32:13 ◼   ► varies wildly because one could be like four page downs [TS]

01:32:17 ◼   ► could be like seven or eight in like 10 pages twice as long as the others like [TS]

01:32:22 ◼   ► him but I do wanna split into logical section so I played the last minute [TS]

01:32:27 ◼   ► trying to strike a balance between logical breaking point for you like I [TS]

01:32:31 ◼   ► around then with page to a page tree in the know where you want to come back to [TS]

01:32:34 ◼   ► and also not leaving any pages super short or any pages ridiculously long [TS]

01:32:38 ◼   ► it's not easy to do because when I write it I don't have that in mind this all [TS]

01:32:43 ◼   ► post-processing step so I ended up initially with way more pages [TS]

01:32:46 ◼   ► last year and I've been cutting it down slowly to be like same number your pages [TS]

01:32:50 ◼   ► last year you know I think I just figured out when it is you should stop [TS]

01:32:55 ◼   ► writing reviews and that's when somebody makes like a killer infographic about [TS]

01:32:59 ◼   ► how many links you have heard you and how many words and how many occurrences [TS]

01:33:03 ◼   ► of how many of these particular words and an attack cloud caused that still [TS]

01:33:07 ◼   ► trying to write and one that mega infographic happens kinda like who the [TS]

01:33:12 ◼   ► person did like the mega research into me was David Smith actually but whether [TS]

01:33:17 ◼   ► to make a research into hypocritical show links and all that stuff when that [TS]

01:33:22 ◼   ► moment happens that's when you can [TS]

01:33:24 ◼   ► might drop and walk away happened and if you look at all the trends it's like [TS]

01:33:28 ◼   ► they got longer and longer at the peak around Tiger now they're getting shorter [TS]

01:33:31 ◼   ► and shorter but again I'm not own measure my things I'd rather have a [TS]

01:33:37 ◼   ► fewer number of higher quality words and more crappier words we have one more [TS]

01:33:43 ◼   ► important thing to discuss on the air about the new m3 / him for an awesome [TS]

01:33:50 ◼   ► Link As You Go has been talking about it every time I click on stupid beemer [TS]

01:33:54 ◼   ► whatever forum thing on my ipod touch the pages unreadable because people [TS]

01:33:59 ◼   ► don't understand it [TS]

01:34:00 ◼   ► that mobile devices exist so send me again well to be fair it's like a PHP BB [TS]

01:34:05 ◼   ► site so it's basically stuck in 2002 you should look at look at that page on your [TS]

01:34:10 ◼   ► phone now as the craziest fan page of everything around on the phone in my [TS]

01:34:13 ◼   ► life [TS]

01:34:14 ◼   ► know there's no way I'd like my phone my phones brand new I'm not gonna just put [TS]

01:34:19 ◼   ► a quick chat I think this is the one we were passing around earlier wow I never [TS]

01:34:26 ◼   ► would have guessed this and this is like a big hack to the forum also that they [TS]

01:34:32 ◼   ► like they always do this in this light their big Infoblox sections like a [TS]

01:34:36 ◼   ► thread for each thing and yeah it does look ridiculous and phones but you can [TS]

01:34:43 ◼   ► see the big news here is the very powerful engine it's the big news is [TS]

01:34:49 ◼   ► that it's a it's a twin-turbo inline six but should we knew it would be in line [TS]

01:34:55 ◼   ► 60 we knew her beau [TS]

01:34:56 ◼   ► number of turbochargers new information although it's pretty obvious and the [TS]

01:35:02 ◼   ► biggest news is you know we knew it have a little over 400 horsepower so [TS]

01:35:06 ◼   ► apparently it's roughly 430 and tons of torque the biggest news though is the [TS]

01:35:13 ◼   ► thing is we like it's it's the curb weight they're saying is quote under [TS]

01:35:18 ◼   ► 3333 of six pounds and that's that's really good for a car to have 430 [TS]

01:35:29 ◼   ► horsepower and be that light weight is really impressive it's going to be nice [TS]

01:35:35 ◼   ► and the interesting thing to me was that it's basically my motor with another [TS]

01:35:38 ◼   ► term in a much better internals and 18 pounds of boost is a boost I mean that [TS]

01:35:44 ◼   ► is ridiculous and what is your car wages for comparison now I'm an extrovert [TS]

01:35:48 ◼   ► makes it worse but i wanna say it's like 30 6:30 700 pounds on what that I don't [TS]

01:35:52 ◼   ► remember offhand find it [TS]

01:35:55 ◼   ► 9335 sixty looks like you type better and faster than I do apparently does is [TS]

01:36:03 ◼   ► an extra or not he said how much 3560 on this one site so yeah I mean and I have [TS]

01:36:10 ◼   ► exactly so so you're talking about a hundred and thirty more horsepower and [TS]

01:36:17 ◼   ► 434 hundred pounds last five hundred pounds less but 250 list roughly I mean [TS]

01:36:23 ◼   ► that's gonna be ridiculous it's going to be absolutely ridiculous and they all [TS]

01:36:29 ◼   ► said they they they made some moves try to push the center of gravity lower [TS]

01:36:32 ◼   ► carbon fiber roof if you delete the sunroof and a little tricks that they're [TS]

01:36:39 ◼   ► only they're pushing the whaler so basically it [TS]

01:36:41 ◼   ► it's probably gonna be a really really good car for enthusiasts loss rory is [TS]

01:36:48 ◼   ► what one hundred pounds 900 horsepower really the center of gravity is it [TS]

01:36:52 ◼   ► really that much that little but I believe you can buy probably about ten [TS]

01:36:56 ◼   ► and three is for the price of the Ferrari Ferrari wave and more [TS]

01:37:03 ◼   ► the goal for the new arms right was that taxi make them lighter than the 9 a.m. [TS]

01:37:08 ◼   ► variants which is a change in recent years [TS]

01:37:10 ◼   ► yeah that was that was that was that was you know try to keep roughly the same [TS]

01:37:15 ◼   ► horsepower but good natural VA to a turbo I six and seven blocks away that [TS]

01:37:23 ◼   ► that was the goal and yet they they definitely have an and of course to make [TS]

01:37:28 ◼   ► you happy [TS]

01:37:30 ◼   ► it still comes the manual transmission as it should [TS]

01:37:33 ◼   ► it has automatic Ref flipping that's it should not know its option I thought it [TS]

01:37:38 ◼   ► was thought it was hard coded no set somewhere read the way they do you know [TS]

01:37:43 ◼   ► that is headed in the AM 590 I'm pretty sure the same same here we're in Sport [TS]

01:37:49 ◼   ► Plus mode it does not rip lip so that you can still heel toe if you want to [TS]

01:37:54 ◼   ► see as someone who does heel toe regularly I can tell you there are few [TS]

01:37:59 ◼   ► feelings better in the world then doing a perfectly Rep matched filter down [TS]

01:38:04 ◼   ► SHIFT while breaking I mean it's just fantastic and so having that taken away [TS]

01:38:08 ◼   ► from you would really suck to take the car to see the market they haven't [TS]

01:38:14 ◼   ► started your rib matching a car was seen grows there's no matching require yes I [TS]

01:38:24 ◼   ► understand you again tomorrow p.m. so that it serves a purpose but I wouldn't [TS]

01:38:28 ◼   ► call it rather matching the big question mark here i think is the electric [TS]

01:38:33 ◼   ► steering yeah I was gonna say is a hydraulic steering and it doesn't and [TS]

01:38:37 ◼   ► and it's it's a brand new electric steering system that [TS]

01:38:41 ◼   ► you know the the M division was not happy with the regular one of the new 3 [TS]

01:38:44 ◼   ► series I don't blame them it's terrible I driven a couple of the new 3 series [TS]

01:38:48 ◼   ► cars and I like them in every other way except that steering really is just [TS]

01:38:52 ◼   ► totally numb it feels like its Lexus I have not noticed I have not noticed that [TS]

01:38:57 ◼   ► now have only driven through the new f30 3 Series is a couple times it was always [TS]

01:39:02 ◼   ► quickly but I was actually I have lunch with a friend of mine Brad who has a [TS]

01:39:05 ◼   ► 3328 Sportline and I didn't drive his car today but I have in the past and [TS]

01:39:10 ◼   ► have never noticed it but again I'm only driven them very briefly never really [TS]

01:39:14 ◼   ► checked around very much so I'm not saying you're wrong I'm just saying I [TS]

01:39:18 ◼   ► never found it to be egregious it it didn't anyway I never driven any of [TS]

01:39:24 ◼   ► these but every review I've read every every car companies for steering [TS]

01:39:28 ◼   ► everybody hates doesn't like it takes awhile to figure out how to do it right [TS]

01:39:33 ◼   ► and so this is a second crack at it kind of good that they waited for the AM car [TS]

01:39:37 ◼   ► because you did you gonna drive system that they knew you know down pat but [TS]

01:39:41 ◼   ► it's kind of like old tech and get worse mileage bottle blah or go the new tech [TS]

01:39:46 ◼   ► but wait and see you at least get to be the second generation method what we're [TS]

01:39:51 ◼   ► seeing here like you know they're in people's homes before there's there's [TS]

01:39:55 ◼   ► like the big softening of these cars BMW is becoming closer to lexus lexus is [TS]

01:40:02 ◼   ► trying to become more like BMW but but the the way like the market [TS]

01:40:07 ◼   ► BMW's is a major luxury car maker and and the market demands a soft ride in a [TS]

01:40:13 ◼   ► soft feel and easy easy turning of the wheel stuff like that there's all these [TS]

01:40:16 ◼   ► things that the market demands that enthusiasts hate but the fact is like if [TS]

01:40:23 ◼   ► you look around at people on the road you see driving three series in five [TS]

01:40:27 ◼   ► Series cars EC like I was at the vast majority of them would not want you know [TS]

01:40:35 ◼   ► more direct feelings during the vast majority of the people I see on the road [TS]

01:40:38 ◼   ► I would guess they would like the softer cushy year more disconnected ride and so [TS]

01:40:45 ◼   ► now what we're seeing is [TS]

01:40:47 ◼   ► even in a lot of previous generations the the M cars weren't that different [TS]

01:40:51 ◼   ► from the regular consumer variants now work I think this is the beginning of [TS]

01:40:57 ◼   ► them started to be more different by a lot that is the goal is totally [TS]

01:41:01 ◼   ► different the enthusiasts want to totally different side of things a lot [TS]

01:41:04 ◼   ► of the time not all the time but a lot of the time as the rest of the customers [TS]

01:41:08 ◼   ► and so we're seeing the regular three series and five series become bigger [TS]

01:41:13 ◼   ► heavier softer and then never gonna see these invariance take it to a more [TS]

01:41:18 ◼   ► extreme enthusiasts direction where they're they're more expensive but [TS]

01:41:22 ◼   ► they're they're lighter carbon fiber they they use like more highly tuned [TS]

01:41:26 ◼   ► engines and then they have you no more enthusiasts friendly transmission [TS]

01:41:31 ◼   ► options and former pensions and and all these crazy new new steering technology [TS]

01:41:40 ◼   ► stuff like that [TS]

01:41:41 ◼   ► karen is complaining about my rev matching comment on the synchros you [TS]

01:41:44 ◼   ► would understand you understand what I was saying well yeah because in theory [TS]

01:41:49 ◼   ► with synchronized years you don't actually have to rev matching the red so [TS]

01:41:55 ◼   ► the girls can mesh together business in private for now that's what I call rev [TS]

01:41:58 ◼   ► matching your heel towing you're just trying to get the RPM of the engine up [TS]

01:42:01 ◼   ► so that it's not like you know it takes awhile for an engine to go from low rpm [TS]

01:42:05 ◼   ► rpm so if you're you want to be breaking but you also want to be getting ready [TS]

01:42:09 ◼   ► for the downshift that's coming so that the engine revs up you know like it's [TS]

01:42:12 ◼   ► not your not matching there's no matching type thing you just want the [TS]

01:42:14 ◼   ► roads to be higher because you know you're gonna be changing as you can [TS]

01:42:17 ◼   ► imagine because in the lower gear their engine rpm will have to be higher in [TS]

01:42:20 ◼   ► your current speed and if the engine rpm is lower you shift into a lower gear [TS]

01:42:23 ◼   ► that you couldn't breaking local blog that's what I was getting not saying [TS]

01:42:27 ◼   ► that you would you would like to double clutch at all I can imagine Casey is the [TS]

01:42:30 ◼   ► kind of person who would also double clutching a car was thinking is just as [TS]

01:42:33 ◼   ► fun but but now they're not dog ears so you're absolutely right and my friend I [TS]

01:42:42 ◼   ► mean Keith in the chat also points out it helps to avoid weight transfer so [TS]

01:42:46 ◼   ► because his engine braking you don't you don't want your switching into a lower [TS]

01:42:50 ◼   ► gear and the engine is going at the appropriate speed for the higher gear [TS]

01:42:53 ◼   ► that you were in when you switch into lower gear and re-engage everything [TS]

01:42:55 ◼   ► you're gonna get engine braking if your friends are not hire and but you're in [TS]

01:42:58 ◼   ► the middle of breaking into turn their heads up [TS]

01:43:00 ◼   ► them into the downshift then you'll know which transfers because the card [TS]

01:43:05 ◼   ► accelerates right everybody yeah defending his honor [TS]

01:43:10 ◼   ► Mike drop not included [TS]