34: Made The Dot Smaller
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I took the bold step the very first time ever done it and marked that review is
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not helpful I totally mark them as not helpful to have better not helpful I
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wanna talk about TV from a nap Breaking Bad and this is going to have a point I
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was watching agents of shield earlier tonight with Aaron sorry well it's ok
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it's it's got promise but it's not very good at the moment well the reason I
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bring this up is because there was a portion of the episode and this is not
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particularly important if you haven't seen it yet but somebody was going
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behind enemy lines if you will and they had like you know an invisible world
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almost invisible secret agent earpiece thing and this person was trying to
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schmooze people they didn't know at a party and so what they did was they had
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the other agents like up in the magical plane thing telling the person on the
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field in the field
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oh well this is someone so he has twin kids and ask him about this now the
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other thing so this person can schmooze not look like an outsider well they
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walked away from one of the from this conversation where they had to schmooze
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and with people that know me and they said something to the effect oh wow it's
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really awesome having you guys here and really get used to this and then they
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said and i'm quoting its like Siri if it works and so this is a national TV show
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and granted america's not the be all end all but I mean this is Apple taking
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potshots on national television which I thought was a little bit surprising well
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to be fair Syria has never been that reliable no I mean it's it's not
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unreasonable I just thought it was surprising that it would that it's
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become part of the killers right word but it's become something that everyone
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recognizes as an issue that's the anti trap anything you do that to a lay
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person seems like it should be like another person talking to you until we
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get actual real you know whatever the term is strong AI is not going to be
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like that and
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and there's gonna be an expectation gap I talked to a thing I want to respond to
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me like a person it's not going to we all know it's not going to but doesn't
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matter because once I start talking to like a person to dam up their work like
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a person and that combined with its reliability of like sometimes it just
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says sorry I couldn't do it could reach servers not available in order but even
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a response to you you know it's fun to play with and then you quickly realize
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it's not like talking to a person and you disappointed and that's never going
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to go away like Google now series things are getting better and better and you
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know just be leaps and bounds over where they are today and people will still be
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like it'll still be jokes about them on late night TV because there are they so
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stupid you know my dog smarter than syria like it doesn't understand he
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doesn't understand and it wont doesn't understand it won't understand for you
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know years decades our lifetime who knows how long it will take to get
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actual intelligence on the level of human being and the other end of a
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computer thing and up until that point it's going to be the butt of jokes it's
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hard to tell it on the agent of shield episode they were making fun of the
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reliability or the intelligence or bowl right right
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figures like the reliability that you know that Apple graceland I now we can
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make this stupid thing reliable the very least and then you're just complaining
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about all the responses aren't very smart but when it says sorry it's not
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available right now series now read that it says when when you know the service
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center response that is something that Apple should be ashamed I now but
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everything else if you're doing anything that you talk to the talks back you just
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gonna have to take your lumps but you know as far as as far as popular culture
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is concerned as far as regular people are concerned he'll even as far as
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you're concerned it doesn't really matter whether the server failure
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happens or whether it does the wrong thing or or thinks the wrong thing about
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what you said either way it's a failure and and all it takes is a few failures
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where you know after that you just forget about using you stop using it
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right in so it seems weird to me
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words are weird is the right word but I can't help but wonder this got me
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thinking that I can't help but wonder at what point is Apple gonna say enough is
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enough and not properly fix this and I know that that
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we've talked about this a lot with light cloud and core data for example and
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we've talked a lot a lot about this with series as well but at some point you
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have to think that they're gonna get together and say got guys and girls we
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really really really have to fix this like it's that time ever coming is Mr
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waiting for train that's just not going to show up it was kind of a victory for
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Apple to be mentioned because the worst thing for Apple would be for them to
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make that same joke about Google now so like syria has the mindshare as that
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thing on your phone that you talk to and there is value in having that mindshare
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even if it comes along with you know all that other baggage and everything just
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because like you know you gonna become the kleenex or whatever of the thing
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whatever is generous sized random but you know that's that's what they went 2
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for the joke because they figure most people know that they'll know what we're
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talking about they'll get the joke whereas you know Google now or any of
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the other things that you talked to are more reliable yes but again I'm not I
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don't think the joke was about reliability I think it's like if it
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worked as in if you could actually a serious things and she would give you
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answers
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versus just saying I'm sorry I don't know what that is doing a google search
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warrant which is what syria does when you try to talk to me like a person I
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don't know but like I think it's good that the word is in the public
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consciousness and I think Apple continues to work on the reliability and
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you know fail for the same reason they fail to make all their online service
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reliable but is also working on the intelligence part of it is just at this
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point I think it's the cost of doing business you want to be on the phone
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market you get out some sort of thing that you talked to does real-time
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intelligence searches from multiple sources and so it's never going to go
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away they're going to keep trying to make it better and you know about online
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services like I wanted to get a fix on line thing like you know that Mak
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goodnight tools and MobileMe with iCloud the one where they fixed everything
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I really they just keep trying I guess when I mean and it's it's how you have
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to start wondering what is it about Apple that makes them quote not good at
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Webster's like we all say that we all right that we all think that Apple is
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not good but what's different like what's going to be different
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a year from now compared to now in that area like what steps are they taking or
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what steps could they even take to meaningfully change that like what is it
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about the company that makes them not good at web services and I don't really
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see from the outside any evidence that meaningful changes happening there it
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seems like you know as we've discussed before it's it's probably a problem of
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engineering resources and priorities and up until this time Apple has clearly put
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some priority on web services but they are still a very small company with
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their engineering resources and it doesn't really ever seem like that's
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gonna take a massive turn for the better we're suddenly their web services are
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going to have tons more staff on them tones more resources and be at a much
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higher priority the company I don't I don't see that happened
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yeah I don't know either and and it seems we like most not everything is web
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objects right I mean I know the iTunes stories but but we have no reason to
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believe everything else as well I'll text you right and and that I really
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don't think web objects the technology has anything substantial to do with why
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Apple is not quote good at web services and then you can pick on any language or
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platform and say oh well that doesn't scale or that's old or whatever the fact
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is that's not the problem
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you know you could with with proper administration of proper coding you can
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make anything scale you can make anything work the platform is really the
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problem you know the platform is an end by the way there's nothing saying Apple
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has to be using with objects maybe they're not using it for part of the
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stuff using it for just a front end somewhere and using Oracle stuff behind
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who knows but I I would not I would not put blame on
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the fact that they occasionally have web object URLs that we're looking at it
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from the front I don't have a lot to do with it well but the hard thing about
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web job a web objects is that how do you hire for someone that can do web objects
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obviously you can teach any competent programmer just about anything but if
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you want a web objects guru they're like what four of them in the world in there
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are probably on Apple's payroll ready so to get in and of itself web objects may
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not be the problem in the sense of it functions in with like he said good
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coding it'll continue to function but it's hard to hire into that role if you
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wanted to throw people at the problem which may or may not even be the
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solution
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well but really like looking at looking at a major code base for a major web
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service under heavy traffic that's very high profile I mean really doesn't
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matter what language is written in like any new hires gonna have to go through a
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lot of training and a lot of time just becoming familiar with this code base
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and becoming useful in working with it i mean i i dont think even if it was
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written in Java which everyone can either knows or can be taught very
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quickly I don't think that would really make a difference I mean really I think
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if I'm directs really was the big problems they're having either that's a
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giant failure of leadership or that's it it's a giant failure of leadership
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that's it that's like that's the reason if if they're being held back because
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they're using web objects that's a really stupid reason to be held back and
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there is no reason to continue it
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these services are all pretty nu they could if that was really the problem
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they could rewrite them it wouldn't it would be a big undertaking but it
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wouldn't be an insurmountable the fact is I don't think that's really the
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problem and if it is really the problem then I'm still correct it's a problem
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with something about high-level leadership of priorities rather than
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this technology can do this
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objects is actually not now but back in the day was actually a tiny example of
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couples sort of doing the right thing and I've done this rant several times as
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many other shows you two should be able to recite it by now
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like if you're gonna do web services or anything anything online at the scale
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Apple does it you go into a different realm and what market said about you
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know you can make any web service killing pop forum is true but once you
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start getting into Apple scalar Google scale things like that do matter a
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little bit more than they do you like there's a threshold to reach capacity
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like okay now a neoplasm won't do and really the platform actually does matter
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because any tiny inefficiency is multiplied by the millions of service
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that we have or maybe a particular architecture dictated by a particular
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platform doesn't allow us to be in a million different data centers around
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the world in a synchronized manner and all these other things that come into
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play for like seven people in the world for like maybe
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Amazon Microsoft Google anybody who's got a worldwide online presence
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huge service which millions and millions of customers and where the good thing
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that web objects had going for it is that they didn't make themselves but it
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was in the house came with us feel like like technology using now ok from nexrad
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and that's what you have to do it this scale you have to take ownership of your
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online platform you can't just use sort of off the shelf stuff and by experts
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and have them put them up to each other once you pass a certain threshold of
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scale you got to stop yourself and the Sun does microsoft does Google does
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practically everything themselves right down to their own hardware and
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everything and Apple seems to do so so much less of it and Apple is it that
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scale now hundreds of millions of people using iOS devices connecting to a club
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like there there there there at that scale they can't be the only person
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doing stuff off the shelf they need to take ownership of their online platform
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technology and I don't understand the leadership get here too because it's
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clear that leadership gap doesn't exist for the client side stuff because they
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the organization that does all this other stuff so clearly when it comes to
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a top or not but so clearly understand that it needs to take complete ownership
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of its platform we have to be responsible and making sure we have
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good tools good compiler good language and we're going to not just do them once
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and just ok we're done koko's awesome you know project build their we're all
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set we've got our own tools for great they're gonna be no that's not satisfied
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with that we need a better compiler we need to ditch project will you make a
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New Mexico keep making this code better and better we need to switch out our
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debugger friend we need to have the Objective C runtime you know they just
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take such incredible ownership of their platform they know they can't just let
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it sit there and then not relying unlike some other vendor or some other
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platforms solve their problems and just throw it a bunch of people are here you
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go here some pieces you know they totally take control of their clients
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and they need to service that is just as important thing to be doing all those
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same things whereas the team that has been working on this is the technology
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that that we're going to use inside Apple to deploy online services you know
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starting 10 years ago and continually revising it ten years ago the head web
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objects which even then was kind of weird and aidid and they just didn't
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like keep it up today to modernize it and like it like it's free pass that by
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they didn't let that happen on the client side did you know racing ahead
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especially with exceptions a file system but most other aspects
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taking ownership of their of their platform there on the server side
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they're not they're going to third-party vendors and that's an untenable strategy
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they need to be more like Google and Microsoft and Amazon and have their own
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platforms with their own in-house technology dedicate those kind of
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resources to it and I don't understand why one half of the company can do that
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and the other half can't because it seems like the same leadership well yeah
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but what do you say that objects is getting better I mean from the outside
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there's no indication it's getting better but who's to say from that it
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isn't getting better on the inside and they're just not letting anyone see it
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the model of the way it works in the model the web of course the whole idea
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of having you know object transparency just kind of like working like cocoa on
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the web and all these conveniences like that's not what massive online services
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about these days anymore they're about infrastructure pieces to manage storage
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and data in ways that are totally unlike the web objects that in terms of where
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the state is and
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you know how it all fits together just look at how like let's look at Google's
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span are things that they use for the database stuff in there and then all of
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its predecessors like GFS and what was that some of the ceremony was the thing
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that the predicted a big table and like all these infrastructure projects that
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have come and gone and MapReduce and all those things like that Google is
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constantly revising Apple hasn't gone through that the revolution Google
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started out its first things and just GFS and MapReduce were already ahead of
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where Apple as the web objects in terms of doing things that scale and ghouls
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constantly throwing away it's all 10 replacing with doing it over and over
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and over again for its service and same thing with Amazon and all the stuff that
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is using to run its services
[TS]
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Apple started with one dot dress which was already like sort of the old model
[TS]
00:15:25
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and look at much working for developers to do you know like google has proven
[TS]
00:15:30
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that you can make things annoying for developers is certainly using big table
[TS]
00:15:35
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is super annoying which is one of the reasons spanner exist for developers but
[TS]
00:15:38
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it was like you know scaling is king and even though it's going to be annoying to
[TS]
00:15:42
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do the stuff of the application level we scaling is more important and will work
[TS]
00:15:45
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at the other things later as Apple was like oh we want this to be all nice and
[TS]
00:15:49
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kind of like working with objects or convenient and everything is magically
[TS]
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objects and persistent sounds like our data I guess my mind and in that nice
[TS]
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and that is nice and everything but that you know you're you aren't your hands
[TS]
00:16:01
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tied behind your back in terms of how do you scales 217 data centers with
[TS]
00:16:04
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redundant hardware and all these other you know things like will know the day
[TS]
00:16:09
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has come when Apple has finally started to join the modern age when they don't
[TS]
00:16:12
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have to bring a story down before they introduce new products like there's
[TS]
00:16:17
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there's a way to do it like the reason they do that is not so much like a we
[TS]
00:16:20
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have to take the store downtown new products they don't have to take the
[TS]
00:16:23
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tour ended in parks they have to take the dart story on this my theory they
[TS]
00:16:27
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have to take the story down to add new products that appear to customers in
[TS]
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deterministic Manor right because they can add new products take mister down
[TS]
00:16:34
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but they have no idea when or where they'll appear for people because of
[TS]
00:16:38
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their their architecture doesn't allow them to sort of you know have a way to
[TS]
00:16:42
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say ok now this is available for the entire world is just like an added and
[TS]
00:16:45
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then it sort of trickles out through
[TS]
00:16:46
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there whatever system they have going with combined their CD and stuff and
[TS]
00:16:50
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they don't want to spoil the surprise so instead of bringing the whole thing down
[TS]
00:16:54
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read the whole thing put put all the new stuff in the news wait for the moment my
[TS]
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cell K and go bring it back up and then you're sure that nobody sees at halftime
[TS]
00:17:01
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accidentally right and you're sure that when you turn on everybody sees the new
[TS]
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thing because you had time for to propagate during the you know that's my
[TS]
00:17:08
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theory of why is it the store down but that's not how it works you can take to
[TS]
00:17:13
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start down when you when you don't want to spoil the surprise do you really
[TS]
00:17:17
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think taking the store down is still necessary or do you think they're doing
[TS]
00:17:20
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it only for the theatrical element but it's it's because if they didn't they
[TS]
00:17:24
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wouldn't have control over when people saw things like they want ever wanted to
[TS]
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be visible to it
[TS]
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everybody wants as much as possible but only starting in the given point I feel
[TS]
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like this against the speculation if they just put up the store now it would
[TS]
00:17:38
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either slowly trickle out to people which would be kind of annoying that you
[TS]
00:17:40
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want everybody to see when you announce or if you started early
[TS]
00:17:43
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some people might see it early you know so I think it's it's about making it so
[TS]
00:17:49
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that everyone sees things simultaneously it could be purely for theatrics and
[TS]
00:17:53
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then they do not do it all but that I think they would have stopped that by
[TS]
00:17:56
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now like this so many things they've done for theatrics that sort of coming
[TS]
00:17:59
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on but my guess is that has to do with content propagation and being control
[TS]
00:18:03
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when it appears that the first person and getting it to appear to the most
[TS]
00:18:08
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people as soon as possible but there's no I mean there's no technical no reason
[TS]
00:18:14
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why it has to take that one hot like they don't have to take the store down
[TS]
00:18:18
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for an hour and a half to two to update something how long does it take for the
[TS]
00:18:23
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new content to propagate through their worldwide network of CDN it depends it
[TS]
00:18:27
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depends how they do it I know what I'm saying maybe it maybe actually takes
[TS]
00:18:30
◼
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them like two hours to be sure that all the new content is propagated audience
[TS]
00:18:34
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but but that's a choice they make an implementation I mean they can they can
[TS]
00:18:37
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do it within a few seconds of the 18 2010 and this is just my guess of what
[TS]
00:18:43
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they were doing like and you're right it is found for a long time so I can sit
[TS]
00:18:46
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down for five seconds then comes back up and down for like an hour during during
[TS]
00:18:50
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the keynote practically
[TS]
00:18:51
◼
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usually goes down before the keynote and so it's down for like three how are they
[TS]
00:18:58
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trying to prevent people
[TS]
00:18:59
◼
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only buying the old products while they're announcing the new ones but you
[TS]
00:19:03
◼
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can still go into an Apple store and buy you can still buy them like that morning
[TS]
00:19:07
◼
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you could say that that can't be the reason I wonder what about the store
[TS]
00:19:12
◼
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employees wave you are like if you go in like the keynote is going on Trulia
[TS]
00:19:16
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everyone out there knows the keynote is going out you go in like on the October
[TS]
00:19:19
◼
►
22nd iPad event and you call in a while someone is on stage introducing new iPad
[TS]
00:19:23
◼
►
you try to buy an old one would think the Apple Store guys gonna go you know
[TS]
00:19:28
◼
►
they're announcing new ones now I can stop by this here you go you can have it
[TS]
00:19:31
◼
►
now but just in case like you might want to know maybe you don't know they're
[TS]
00:19:34
◼
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announcing new ones right now I wonder if they tell you that I i think you
[TS]
00:19:37
◼
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might be overestimating the geekiness and attentiveness of both the staff and
[TS]
00:19:41
◼
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the customers in Apple Store
[TS]
00:19:43
◼
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be depressed if they don't if they don't even know that it's going on so do you
[TS]
00:19:49
◼
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think you know
[TS]
00:19:51
◼
►
thinking about some more of the sample service before we go up to two different
[TS]
00:19:54
◼
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topic do you think Apple's really feeling pain from this from from their
[TS]
00:20:01
◼
►
stuff being the status quo of working most of the time but not being up to the
[TS]
00:20:07
◼
►
standards service wise quality wise up time was liability was of Google
[TS]
00:20:12
◼
►
services Amazon Services Facebook services you know that the other big
[TS]
00:20:16
◼
►
giant do you think Apple really feeling the pain from that lady you think this
[TS]
00:20:20
◼
►
is really hurting them because with Google they had to still ridiculously
[TS]
00:20:25
◼
►
well because a not a lot of other people in their business for doing that
[TS]
00:20:29
◼
►
be there were scaling way past but everyone was doing and see that's their
[TS]
00:20:34
◼
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entire business that's where everything comes from if Google doesn't serve an ad
[TS]
00:20:39
◼
►
they lose money whereas Apple is selling all this hardware regardless of how of
[TS]
00:20:44
◼
►
whether I must extend this morning you know it doesn't really hurt them
[TS]
00:20:47
◼
►
directly and severely where there's one to two inches of downtown here in there
[TS]
00:20:53
◼
►
like how much do you think how much pain you think there's a feeling it's kinda
[TS]
00:20:58
◼
►
seems like they're not filling enough to do anything drastic well maybe but let
[TS]
00:21:03
◼
►
me answer your question by asking you a question do you think Apple is proud
[TS]
00:21:07
◼
►
did and I think it's pretty clear to me that they're very proud company and i
[TS]
00:21:11
◼
►
dont I can't imagine to come full circle I can imagine that they liked hearing
[TS]
00:21:16
◼
►
these potshots taken at them during agents of shield doesn't make sense you
[TS]
00:21:20
◼
►
know that's the question of the question is it seems like a bomber type question
[TS]
00:21:24
◼
►
are they in denial
[TS]
00:21:26
◼
►
if you were to ask them like you know off the record I can report this story
[TS]
00:21:30
◼
►
evidence that you bump into Tim Cook in an elevator whatever it's like do you
[TS]
00:21:34
◼
►
think Apple does online stuff as well as you know Google Amazon and Microsoft and
[TS]
00:21:40
◼
►
that this could explain the leadership gap where they like maybe they have you
[TS]
00:21:45
◼
►
know they're in denial they think everyone has troubles every once in a
[TS]
00:21:48
◼
►
while we were kind of you know in the mix were kind of pretty much almost as
[TS]
00:21:51
◼
►
good as Google and Amazon you know maybe some days where Sunday's better as their
[TS]
00:21:55
◼
►
ups and downs like or do they really realized that just happened what the gap
[TS]
00:21:59
◼
►
is you know and the Kappas not if you were to put on a little graph or
[TS]
00:22:03
◼
►
something like that only a couple of percentage but it's like that last
[TS]
00:22:06
◼
►
couple of percentage of its like uptime going from like you know three nines 279
[TS]
00:22:10
◼
►
just astronomically hard so much harder than going from ninety percent of time
[TS]
00:22:14
◼
►
to 99 you know me in like the last little bits of the part the modern I
[TS]
00:22:18
◼
►
wonder like that could explain why they haven't sort of gotten religion on this
[TS]
00:22:23
◼
►
and dedicated themselves to doing the server side taking ownership of the
[TS]
00:22:27
◼
►
service i'd text during the client side is that they think they think they're
[TS]
00:22:31
◼
►
they're not that bad like maybe they really actually think we have room for
[TS]
00:22:36
◼
►
improvement
[TS]
00:22:37
◼
►
we're not satisfied with where we are but it's not that were closed right and
[TS]
00:22:40
◼
►
I would say no you're not like it seems like you're close but really those last
[TS]
00:22:44
◼
►
few inches on the graph make all the difference you're not close there is
[TS]
00:22:47
◼
►
nobody there is not a single person who has any technical clue who would say do
[TS]
00:22:51
◼
►
you think a ten-day of any month of any year that Apple does on stuff better
[TS]
00:22:55
◼
►
than Google like it never it's never happened
[TS]
00:22:57
◼
►
no one has ever had that opinion as a hundred percent ok Go's better how much
[TS]
00:23:01
◼
►
better their little better but nobody believes that will better nobody liked
[TS]
00:23:04
◼
►
and I have a feeling that you have someone on the iTunes Music Store think
[TS]
00:23:07
◼
►
of course we're better look how many billions of songs we saw look how many
[TS]
00:23:10
◼
►
apps we give people Google doesn't do stuff like that they're so their store
[TS]
00:23:13
◼
►
sucks we do so much better you know like because they excel in a few areas like
[TS]
00:23:17
◼
►
read mostly distribution
[TS]
00:23:20
◼
►
of static data to people they think we're an online services company and
[TS]
00:23:23
◼
►
we're awesome and it's just it's just not the same as an attractive thing do
[TS]
00:23:27
◼
►
you think anyone's ever returned an iPhone because I message was down for 20
[TS]
00:23:30
◼
►
minutes a month now you read about them not feeling like it would be better if
[TS]
00:23:34
◼
►
they felt they have more questions than Google they just do because you know
[TS]
00:23:36
◼
►
there are so many other interesting things you can do with the device that
[TS]
00:23:38
◼
►
don't matter and you you know you can use Google services for example you can
[TS]
00:23:43
◼
►
use Google Maps another area where they have little trouble you can use Google
[TS]
00:23:46
◼
►
now like it's not the whole business is just part of their business and so no
[TS]
00:23:51
◼
►
one's going to return that thing because series waukee every once in awhile like
[TS]
00:23:55
◼
►
it doesn't hurt them as much as almost kind of a shame because it hurt them or
[TS]
00:23:58
◼
►
maybe you know like dropped jobs I think knew they weren't in the Google the
[TS]
00:24:02
◼
►
stuff better like the MobileMe team and having meetings and trying to do a club
[TS]
00:24:08
◼
►
like at least he i think he understood we're not good at this we should get
[TS]
00:24:13
◼
►
better he didn't know how to make that happen apparently but a few short ride
[TS]
00:24:16
◼
►
so we'll see if there ever comes a time where like I mean I guess Tim Cook maybe
[TS]
00:24:21
◼
►
did that about maps like apologizing for map so we need to do better and some
[TS]
00:24:25
◼
►
understanding the master may be just as bad as a data problem and not a server
[TS]
00:24:29
◼
►
problem I don't know like that the thing about maps of I was like ok well now we
[TS]
00:24:34
◼
►
just need a better map it's like ok so you have forgotten about the fleet of
[TS]
00:24:39
◼
►
cars are going to drive over every single road in the entire world take
[TS]
00:24:42
◼
►
pictures did you forget about that part because you don't get that for free if
[TS]
00:24:45
◼
►
you just get better map data right
[TS]
00:24:47
◼
►
Google did that that's a crazy project it's huge and its ongoing right and they
[TS]
00:24:51
◼
►
don't stop doing it and if you don't have an answer for that you're not gonna
[TS]
00:24:55
◼
►
have Street View you not gonna have like let me fly 3d through the middle of
[TS]
00:24:58
◼
►
creeks offices like you're so far from that so how are you ever going to
[TS]
00:25:01
◼
►
compete it could be that is like walking over never gonna do that we just need
[TS]
00:25:05
◼
►
maps to say we have maps and they can just continue to use Google Maps are
[TS]
00:25:09
◼
►
things in Google Maps always gonna be better but that's not an applicant about
[TS]
00:25:13
◼
►
you know a man and it's not like when I say this is like a ass is a substantial
[TS]
00:25:18
◼
►
problem the company that probably never change I can imagine to take another
[TS]
00:25:22
◼
►
example the industry imagine if you know some some Microsoft CEO comes in
[TS]
00:25:30
◼
►
I guess it's possible some new Microsoft CEO comes in and they say you know what
[TS]
00:25:35
◼
►
our devices aren't cool everything we make our our our hardware is not cool
[TS]
00:25:41
◼
►
our software is not cool nobody thinks our stuff for school let's hire somebody
[TS]
00:25:46
◼
►
in charge of keeping things cool or let's let's just let's increase the
[TS]
00:25:51
◼
►
funding to our cool department by 50 percent this year like do you think
[TS]
00:25:55
◼
►
that's really going to change it like it it's not that easy and so I feel like
[TS]
00:25:59
◼
►
looking at Apple and saying how can they address the server or the Services issue
[TS]
00:26:04
◼
►
that they their services aren't that good traditionally and continue to be
[TS]
00:26:08
◼
►
that way I don't think there is an answer I don't think I don't think
[TS]
00:26:12
◼
►
that's the kind of thing that can change in a large company I think either it's a
[TS]
00:26:17
◼
►
priority from the start or it's not
[TS]
00:26:19
◼
►
and the elements that Google has that that enabled them to produce these kind
[TS]
00:26:26
◼
►
of services that skill very well that prioritize all these things Apple
[TS]
00:26:29
◼
►
doesn't have those elements and it in the same way that Google's never going
[TS]
00:26:34
◼
►
to make something client side that has the kind of quality and taste of of an
[TS]
00:26:39
◼
►
apple client side platforms and software I don't think Apple will ever have what
[TS]
00:26:45
◼
►
it takes to make good quality services but the good thing in Apple's favor is
[TS]
00:26:49
◼
►
that the thing that Apple has that measures I think it will seem not to
[TS]
00:26:52
◼
►
have as it's kind of like it's one of the things he labels intangible and
[TS]
00:26:56
◼
►
scarecrows cuz it's intentional but it's like it's it's more mysterious whereas
[TS]
00:27:00
◼
►
the things that Google has our tangible and a great example of it is Google was
[TS]
00:27:05
◼
►
a company that made web search and index the entire web which is amazing
[TS]
00:27:07
◼
►
technical field right but they decided they want to have a client-side OS and
[TS]
00:27:12
◼
►
they did that by making a client-side platform that they conclude took
[TS]
00:27:17
◼
►
ownership of their own you know don't call it Javed Albuquerque NM their own
[TS]
00:27:21
◼
►
API their you know their own ideas their own store like they understood if we
[TS]
00:27:26
◼
►
want to have a client-side mobile platform we need to owner we need to own
[TS]
00:27:30
◼
►
the technology from top to bottom we're gonna like to find the VMware going to
[TS]
00:27:33
◼
►
find the language sort of you know Java whatever may decline
[TS]
00:27:37
◼
►
stuff and we're gonna have the idea they understood that hey we were a
[TS]
00:27:41
◼
►
server-side company but we want to get into client side and we have we can't do
[TS]
00:27:44
◼
►
it by like licensing about yourself or someone else we have to take ownership
[TS]
00:27:47
◼
►
of it so that is a tangible thing and I think that's proof that Apple could if
[TS]
00:27:51
◼
►
you wanted to say we need to get into service side and we have but also say
[TS]
00:27:56
◼
►
they had to say it and we need to take ownership of it the same way we take
[TS]
00:28:00
◼
►
ownership of the inside the thing that's hard to transfer is like tasting culture
[TS]
00:28:06
◼
►
and coolness that is much harder to do because like there is no coolness
[TS]
00:28:09
◼
►
Department of Microsoft you can increase funding and 50% something that doesn't
[TS]
00:28:12
◼
►
exist right that and maybe like I will designers are tangible we just tell them
[TS]
00:28:17
◼
►
all but like that's hard to do because they don't want to leave that point
[TS]
00:28:20
◼
►
gonna make something like that wouldn't work because the structure around them
[TS]
00:28:26
◼
►
is different there like I think the tangible things like a server-side
[TS]
00:28:31
◼
►
company proved that he can get into client side and take ownership of it I
[TS]
00:28:33
◼
►
think there's no reason that a client-side company can't prove that it
[TS]
00:28:36
◼
►
can get into service I don't take ownership of the text I could just
[TS]
00:28:38
◼
►
didn't do it whereas the the intangibles about coolness and taste and design that
[TS]
00:28:44
◼
►
is much harder to do like more rarely do you see a company like you know company
[TS]
00:28:48
◼
►
like saying we're not cool stylish we're gonna put some effort on google has
[TS]
00:28:52
◼
►
tried to increased style and so as Microsoft but none of them you know
[TS]
00:28:55
◼
►
they're still there still not reaching the heights at Apple gets in terms of
[TS]
00:28:59
◼
►
taste and design right they've both made efforts in that area but it seems harder
[TS]
00:29:02
◼
►
do whereas I would say technology wise but Google has as much control over in a
[TS]
00:29:08
◼
►
pending whatever the lawsuit is an Oracle but as much control over and like
[TS]
00:29:12
◼
►
determining its own destiny for all of its core tech all that service id Tech
[TS]
00:29:17
◼
►
of its clients high-tech hell they want to get back on the link now
[TS]
00:29:20
◼
►
like they have taken ownership of their text back and so so as Microsoft had
[TS]
00:29:25
◼
►
ownership and same thing with Amazon you know if they took in during the took
[TS]
00:29:30
◼
►
ownership of it you know we're not gonna call Android it's going to be whatever
[TS]
00:29:34
◼
►
the hell the Kindle assets right she s so I think I think it is totally within
[TS]
00:29:40
◼
►
the realm of possibility too don't you do have to change how the company works
[TS]
00:29:43
◼
►
like the structure and stuff like that but not in any more radical having
[TS]
00:29:47
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Google had to change when
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you know this episode is brought to you in part by our friends at Squarespace
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Squarespace is as usual the online platform that makes it fast and easy to
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create your own professional website or portfolio for a free trial and 10% off
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the square space.com and use offer code ATP 10 for the show and the month of
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October could ATP Tennis check out 10 percent off Squarespace so we've been
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telling you all this time about Squarespace is awesome platform they're
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constantly improving it you can have new features new designs better support all
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the time
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seventy people dedicated to support and growing right here in New York City and
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Squarespace is awesome just $8 a month and includes a FREE domain name you sign
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up for a whole year upfront and they're responsive design SEO optimized
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templates everything that's where space is all set ready to go however what
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they've also added recently is this entire flexible commerce platform where
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space commerce is currently available in USA UK Canada Australia Belgium France
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Germany Holland Netherlands and Spain you can sell any kind of product using a
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very simple single interface digital goods physical goods whatever you want
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stripe is awesome and everyone loves them for very good reason
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strap handles everything so it doesn't charge any fees on top stripe takes 2.9%
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$0.30 per transaction
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that's it everything else is included in your Squarespace plan Christmas congress
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also offers an express checkout mode which bypasses the shopping cart
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interface if you want to the order management interface lets you track as
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seen in orders recent customer update emails you can print packing slips all
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from a single easy to use interface you even in agree with all the regulations
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so that they handle tax shipping rules everything that you need to know to be
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able to sell physical or digital goods there PCI compliant everything is secure
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SSL everything you want in an online store Squarespace Commerce offers so
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start of Travis Chris base today whether to do in commerce or just a site for
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yourself or blog or portfolio or a site for your business doesn't involve
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commerce whatever the case may be
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00:32:01
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you can do it on Squarespace so they take care of the hosting so you don't
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have to be cancer free trial today with no credit card required a real free
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trial just goes where space.com start building your site see if you like it if
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you like it
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use coupon code ATP 10 at checkout for 10% off thanks a lot to Squarespace for
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00:32:21
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sponsoring ATP there everything you need to create an exceptional website has
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been making me depressed because I've been wondering websites recently they
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look like they were designed in 1993 by some sleep aid tons of money like you
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know home improvement construction companies and their websites they look
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like they probably spent $15,000 to get some teenager 1994 to make a website
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Timberland Company and simple things like make appointments are by things
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like look like like $8 a month in squares Mason for the stripe for like
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that experience and as always it's cheaper for you it's nice if your
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customers you make more money it's it's so cheap it's especially good when you
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look at the prices for the work they're going to like you guys have the money
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you have all the money in the world you know the prices charged so cheap just
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Squarespace but they're so proud of their sites like they invested so much
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money early on the writers like to tear it down like I was one of those people
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building the site for people and everything I built was terrible compared
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to what like any modern web CMS out of the box everything I did back then was
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horrible and a chargeable so much money does it was all one off but now you
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don't now you can just go to the big platforms and like I want early all
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these restaurants / only sites don't get me started they have to be losing more
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than $8 a month in sales to keep having their stupid flashed some sites to get a
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clue but they still like you can tell they had they paid someone in the last
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ten years to do it but it's still gross it's still I can just place just
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described every time I go I cannot recognize like the stripe form like the
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fact that it's all clients I dare say so beautiful just like I feel kind of bad
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because you know I made e-commerce sites too and it used to be such a pain to
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make e-commerce sites like if we had straight back when we were done in the
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afternoon
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has all the features that it's been like months implementing like manually you
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know if they weren't you know there was no companies that you could like out
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sources do we do no one knew what they were doing well just like I guess we'll
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take money from people over the computer it seemed like a crime get away with
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something but yeah and structurally isn't that old like I like when it came
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out was the maybe three years ago I mean it's not that old and like I just member
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even that even like three years ago making money online was still a hassle
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you basically had like the PayPal API which is a disaster of in every possible
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way I cannot having run-ins with the PayPal EBI I cannot tell anybody enough
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how much they should not use PayPal for any of it if you even if you ignore all
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of the crazy stories about how people like how the paper how locks your
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account to your money that's bad enough but even when everything's working as
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intended
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it's terrible it's absolutely the worst thing in the universe like end for
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managing recurring subscriptions there's no way to get a list of subscribers
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still there is still no way to get a list you just have to take it all those
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messages saying hey new person and keep track of yourself like newsstand only
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came to that news then that's true I think yeah the new stan has the weird
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thing we could I don't know anybody like PayPal is the worst like one strike came
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out a few years ago whenever that was the reason why I made such a splash was
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like they they're on their page it was like here is like a curl command and
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here's a block of JSON the equivalent that like here's how you charge
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somebody's card and it's like these you know four lines or JSON guys one girl
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come in you're like oh my god that's so much better than anything I've ever seen
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to this message that there was the Amazon Payments story in the
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newsweek around like speaking of the death of PayPal PayPal is the Experts
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Exchange for yes exchange as insert the blankets to pay power and insert the
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blanket Amazon Payments stripe and all the other companies that finally
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recognized that despite PayPal being the 800 pound gorilla everybody hates it's
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terrible
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indeed the diet all it takes is you know some new services that way out to all as
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we are to be seen to ALA heard of it but I like the the interest free lending
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thats keep I think your quarter and you can see you can pay a quarter and yeah
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it's like it basically I am not sure how it works I think it might be based on a
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CH or something it but somehow it doesn't use the credit card networks to
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move money around so they charge only 25 cents but then there's like no fraud
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protection like it's it works a lot like cash something like that I get it I
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don't know all the details but somehow they're able to only charged $0.25 for
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pretty much any size money transfer and a complicated money-laundering scheme
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that you are you an unwitting participants what was weird is like so I
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00:37:17
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signed up for that a few months ago that that's how we're doing some of our ad
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payments and liked it it feels wrong because it's so like it feel suspicious
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to me to only pay 25 cents to move a giant chunk of money somewhere like I i
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dont know it made me uneasy but you know it it shouldn't it shouldn't though
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00:37:38
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because like it's all the fact that it costs money to transfer money is an
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artificial constructs artificial constructs based on the old world by now
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that we have all our computers are connected together like the problem is
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there's no sort of secure standard for
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there's no common security standard for transferring money on the corner
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whatever you know like like really secure and everything is kind of strange
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game of like Trustin you know parties are sufficiently trustworthy the end and
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you assume that they're not you know like and then they they communicate over
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00:38:10
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this terrible protocol that it's like a check you know where you just like the
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00:38:14
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account number and routing
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number and somehow you can send money into people's accounts like the entire
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00:38:18
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banking system has not kept up with current technology it's all kind of a
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00:38:22
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house of cards they were just you know kind of their alright everybody was just
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00:38:27
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not enough blood assists you know things like Paula come in and it does seem like
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00:38:32
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you know what it shouldn't we should be able to transfer money see mostly from
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00:38:36
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account to account why why we need a middleman for that it's because well we
[TS]
00:38:39
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don't have any real secure protocols and if we did the NSA would be stopping you
[TS]
00:38:45
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know what kind of along same lines as a square cash which I think was under
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guard sent sent him maybe not somebody sent me hester select right out and
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00:38:56
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basically what's the way it works is you send an email to whoever whomever
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00:39:01
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whatever is supposed to receive the money
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00:39:05
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UCC their email address let the square cash email address and you put the
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00:39:11
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dollar amount subject line and then Square will send an email to the person
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00:39:16
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receiving the cash saying we think somebody's about to pay you hold on they
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00:39:21
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send an email to the person that sent it so they sent it to you saying hey man or
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00:39:25
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girl are you really sure you want to send this money and then what happens is
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00:39:30
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the person receiving the money just inputs their debit card account number
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00:39:35
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and all the money transfer nothing's $0.50 a transfer and I'm sure there's a
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00:39:39
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limit in terms of how much you can send but I don't know what it is so it must
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00:39:43
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be pretty high and that's it it's worth it works flawlessly dollar-something to
[TS]
00:39:49
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try it out yet that was pretty neat people that I remember saying that they
[TS]
00:39:52
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have a system in Europe that works but this does not surprise me
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00:39:54
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Europe has has all the night Europe is the new Japan already used to be that in
[TS]
00:39:58
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Japan they have like flying cars and her boards and then we had nothing at all we
[TS]
00:40:03
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have the Azores like da kine Casio keyboards but they have the cool stuff
[TS]
00:40:06
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and then their economy tanked but now it's like you know in Europe they have
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00:40:09
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you know socialized medicine
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00:40:12
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and unemployment and switzerland was passing a law that for the minimum
[TS]
00:40:18
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monthly income to be the equivalent of $2,800 for all citizens we get so much
[TS]
00:40:25
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email from this from people who are like I can't believe how terrible your system
[TS]
00:40:29
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in the US's don't you know how much better this is in Europe and the answer
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00:40:32
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is yes we know we are we are very aware of how terrible our system his please
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00:40:37
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you'll have to tell us other I think like i mean they're saying you know they
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00:40:39
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just need some two numbers they could transfer money just like they still
[TS]
00:40:43
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don't have the coins actually at the forefront of this technology as sad as
[TS]
00:40:46
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it is with their you know crazy thing they have going on there at least they
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00:40:50
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have sort of an attempt to make a secure you know mathematical foundation for
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00:40:54
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distributed middleman list transfers that everyone can be assured are you
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00:41:00
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know happening correctly you know what else you're right and I bring this up
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00:41:04
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only briefly cuz I just watched a video from Mythbusters about this is
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00:41:07
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roundabouts so the Mythbusters which are clearly the the bastion of all things
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00:41:12
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good about science and they never ever flub anything ever they did a test with
[TS]
00:41:17
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a four way stop versus around about the roundabout crush the four way stop in
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00:41:20
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terms of throughput and stuff that wasn't me I don't even think that's up
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00:41:24
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for debate i think i think almost every study has always proven that roundabouts
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really are way better for throughput ya know we have a ton of them around you
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00:41:31
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have them down for you guys ever get Massachusetts the land of the round
[TS]
00:41:35
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about them now they're all over the place where they're becoming popular
[TS]
00:41:39
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here and it's funny watching everyone tried to navigate them because nobody
[TS]
00:41:44
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knows what they're doing
[TS]
00:41:45
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John while I'm thinking of it how's the review going do you feel like you have a
[TS]
00:41:51
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release date based on the October 22nd iPad everyone's kind of assuming will be
[TS]
00:41:57
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Mavericks as well and we gotta get the GMB
[TS]
00:41:59
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hours after the election that's right that's right it turned out that Apple
[TS]
00:42:03
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Insider story that was pooh-poohing like they had it right it was just they were
[TS]
00:42:06
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talking about the people who get like the early see it as soon as I start and
[TS]
00:42:09
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went to the Apple website and saw nothing there I'm like oh maybe it's
[TS]
00:42:13
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just bogus but it was just you know staged roll out the super duper
[TS]
00:42:16
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Appleseed program people got it and then got it so there ya have got to gym
[TS]
00:42:24
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boo I had to redo a bunch of screenshots got the things they change just insane
[TS]
00:42:29
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like they change functionality to slide like rewrite the entire section because
[TS]
00:42:33
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everything I had written about in all the screenshots taken were no longer
[TS]
00:42:36
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there and the worst thing about the section had to rewrite is I don't
[TS]
00:42:39
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understand one of the things that they changed like they changed the pop-up
[TS]
00:42:44
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menus where they are like that what the choices are and understand all the
[TS]
00:42:48
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choices except for one and so like right now in my review I have written that I
[TS]
00:42:52
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could not figure out what this meant like I tried maybe means this trial no
[TS]
00:42:57
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trial I could not figure out of course I asked so many questions but they ignore
[TS]
00:43:03
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me so maybe I'll be wrong but having a gem bill is good so I did a lot of work
[TS]
00:43:08
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revising things by the end I was getting pissed because it's like you know you
[TS]
00:43:14
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know the labels are the tag things or whatever in the Finder public eye color
[TS]
00:43:20
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dot next to the fire and rain as you give it like a red lip they change the
[TS]
00:43:23
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size of those dots pixel guy just a troll you every single screen shot that
[TS]
00:43:29
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have to forget I was like and I like the old times better like they made them
[TS]
00:43:33
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like lightly small like I'll come on his own now just like if I had to redo a
[TS]
00:43:38
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screenshot cuz they totally change or something works fine but I had to redo
[TS]
00:43:42
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the dots mark that's this cruel like the one I tweeted was that one pop-up menu
[TS]
00:43:47
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was like two pixels farther away from the label we have to have like some some
[TS]
00:43:55
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very high ranking Design Manager on OS ted has to be a listener the show I
[TS]
00:43:59
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would just like to say that it and if that is the truth can you imagine even
[TS]
00:44:04
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if it's just the whoever's in charge of that particular screen just singing
[TS]
00:44:07
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themselves you know what I'm gonna troll John Siracusa moved from the pop-up menu
[TS]
00:44:11
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like that when I kind of get a passport because it was misaligned in the
[TS]
00:44:16
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pre-release felt like you know what it looks like a bunch of optimism still I
[TS]
00:44:20
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can't unless you know their last ages all line up and one of them wasn't the
[TS]
00:44:23
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top one was like sticking out more than they were simply correcting like this is
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something we did a once over every single screening getting one
[TS]
00:44:31
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someone Interface Builder like didn't drag little things need to be like you
[TS]
00:44:34
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know i mean and so they realigned its like you know I can retake the
[TS]
00:44:38
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screenshot like it's just that point I was like really is every screen change
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00:44:43
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in some small way people ask me on twitter is there anything that I let
[TS]
00:44:46
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slide like if it's not off like that that I pick the right ones you see that
[TS]
00:44:53
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is off I pixel you can't unsee it I'm not gonna leave the previous screenshot
[TS]
00:44:56
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and not just because it's purely because it's like hey the top pop up menu is
[TS]
00:44:59
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online someone screwed up and Interface Builder I'm gonna fix that one there in
[TS]
00:45:04
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every viewer there's at least two or three shots that are not from gym and
[TS]
00:45:10
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different ways that only I would notice and I've never been called on it so now
[TS]
00:45:13
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I shouldn't say this was not someone's gonna go sit there in like radically
[TS]
00:45:16
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different recycling find the one that but rest assured they will be shots in
[TS]
00:45:20
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there that were taken not in the GM's the difference in material ways of like
[TS]
00:45:26
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you know there that no one will ever notice and I'm ok with that because
[TS]
00:45:31
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seriously gonna redo everything when he's the only person on earth who would
[TS]
00:45:36
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notice is you are like the person to the graphic designers like I change that
[TS]
00:45:40
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that's a different color now that's just you know no not even them like we'll see
[TS]
00:45:46
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like it's cumbersome reading especially when like it was just a new screenshots
[TS]
00:45:50
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fine but when I had read a whole section because they totally change the
[TS]
00:45:53
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functionalities you a tool to the GM's bill to massively changes in personality
[TS]
00:45:57
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its and do you think it's ready to be called a gym that's when they started
[TS]
00:46:04
◼
►
doing this they'd be like here's the GMC Jimmy like what does that mean what does
[TS]
00:46:08
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this mean you're seeing us the GMR is this mean that like it will be a ver si
[TS]
00:46:14
◼
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released
[TS]
00:46:14
◼
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where it says GMC to you because that's the big fear it's like white GMC to that
[TS]
00:46:21
◼
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shows that you're misinterpreting the previous title does not mean it was a
[TS]
00:46:24
◼
►
seat at the gym it meant this is it's like it's like release candidate the
[TS]
00:46:28
◼
►
terminology of like maybe this is GM's here you go you know and so I really
[TS]
00:46:34
◼
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hope they will not be another one this is GMC too and I don't think they're
[TS]
00:46:37
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I think that should be fine I need a price on a date to price in a date I
[TS]
00:46:42
◼
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have right now the text number of you says I don't know what the prices
[TS]
00:46:46
◼
►
because now I can press the button and like publish it and you know I can
[TS]
00:46:51
◼
►
submit to any bookstore and it would be a valid assuming they don't change the
[TS]
00:46:55
◼
►
gym right but I also have two morrow different versions based on two
[TS]
00:46:59
◼
►
different guesses about the price movie so I need a price and date I'm waiting
[TS]
00:47:03
◼
►
patiently house overcast known as observers also brought to you in part by
[TS]
00:47:10
◼
►
Audible audible is the leading provider of downloadable audiobooks but over a
[TS]
00:47:15
◼
►
hundred and fifty thousand titles in virtually every genre their catalogs
[TS]
00:47:19
◼
►
huge is constantly only a few months ago we were saying a hundred thousand
[TS]
00:47:23
◼
►
downloads are titles now at a hundred and fifty thousand they're huge and
[TS]
00:47:27
◼
►
always going if you want to listen to it audible has it you can listen to audio
[TS]
00:47:31
◼
►
books anytime anywhere they support iPhones iPads computers Kindles even
[TS]
00:47:36
◼
►
older iPods if you're one of those people still carrying on iPod or if you
[TS]
00:47:40
◼
►
want to exercise or whatever the case maybe you can even play audio books
[TS]
00:47:43
◼
►
there are audible offering ATP listeners a free audiobook along with a 30 day
[TS]
00:47:48
◼
►
trial go to audible podcast dot com slash ATP take advantage of the special
[TS]
00:47:53
◼
►
offer so John from what I understand you actually have a book recommendation and
[TS]
00:48:02
◼
►
a new book recommendation because anyone has listened to my past podcast knows
[TS]
00:48:07
◼
►
that he's talked about the same three books over and over again this is one of
[TS]
00:48:10
◼
►
them but it's a different context this time it's in the context of an audiobook
[TS]
00:48:13
◼
►
this book is i i don't realize I refuse but this is the favorite my favorite
[TS]
00:48:18
◼
►
buyer it ever read it also won a pulitzer prize so it has some pedigree
[TS]
00:48:21
◼
►
to it and it is also interesting only a book that most people will never ever
[TS]
00:48:27
◼
►
read on their own in paper form because it's like over a thousand pages and
[TS]
00:48:32
◼
►
truth be told it's like if you're not into the subject matter that's a lot of
[TS]
00:48:36
◼
►
pages to read about one person no matter how interesting there were no I am super
[TS]
00:48:39
◼
►
into this this one person because he is out Robert Moses I knew the CPS and I
[TS]
00:48:45
◼
►
grew up on Long Island
[TS]
00:48:47
◼
►
and I went to all the beaches and parks they talk about in here and it's just an
[TS]
00:48:50
◼
►
amazing experience for me I'm such a crazy now big fan of around to read
[TS]
00:48:55
◼
►
about how all these things that I enjoyed my youth came to be in there
[TS]
00:48:59
◼
►
sort of tortured history and the interesting man that was behind them and
[TS]
00:49:03
◼
►
you know it really is an amazing book but I recognize when I recommend it to
[TS]
00:49:06
◼
►
people like that like yeah I'm going to read this book over several so get the
[TS]
00:49:09
◼
►
audiobook and this like everything about this over Marcus if you like to bridge
[TS]
00:49:13
◼
►
things this is an unabridged audiobook and a thousand page kills prize-winning
[TS]
00:49:17
◼
►
biography today having a bridge between us like admit to yourself that you're
[TS]
00:49:24
◼
►
never gonna read it right and instead just uses an audiobook 66 hours like
[TS]
00:49:29
◼
►
more than two and a half days of cardio he said you're going on like a cross
[TS]
00:49:34
◼
►
country drive or something this is what you want this I mean think about the
[TS]
00:49:39
◼
►
value getting for your money for this just unbelievable value enriching your
[TS]
00:49:45
◼
►
life in a way that you would never do on your own because you have to admit to
[TS]
00:49:47
◼
►
yourself that you're never going to read this book but you will just stick it in
[TS]
00:49:50
◼
►
your iPod to listen to it on your drive to and from Europe colleges across the
[TS]
00:49:55
◼
►
country whatever so highly recommended the power broker realtor prize-winning
[TS]
00:49:59
◼
►
by Robert Caro a man with an amazing accent your YouTube videos all about
[TS]
00:50:05
◼
►
long out and Robert Moses two things near and dear to my heart that is
[TS]
00:50:09
◼
►
awesome
[TS]
00:50:10
◼
►
Robert Moses himself because he was terrible person but I read the book
[TS]
00:50:14
◼
►
alright thanks to Michael John Siracusa
[TS]
00:50:21
◼
►
thanks a lot to audible for sponsoring ATP go to audible podcast dot com slash
[TS]
00:50:26
◼
►
ATP take advantage of our free 30 day trial
[TS]
00:50:30
◼
►
thanks a lot audible so it was that your hint that you don't want to know or
[TS]
00:50:35
◼
►
don't want to share what's going on with overcast there's not a whole lot to
[TS]
00:50:38
◼
►
share I mean the week went by I am working on it I've been working on it
[TS]
00:50:44
◼
►
I'm doing a little more with the sync engine today I was running playlist sink
[TS]
00:50:50
◼
►
and a couple of other preference Inc type of things I mean nothing really
[TS]
00:50:56
◼
►
exciting
[TS]
00:50:57
◼
►
optimizations fixes and just moving forward with the feature set adding
[TS]
00:51:02
◼
►
podcast podcast that's all like still in the works there's still a whole lot
[TS]
00:51:07
◼
►
missing but that's about it not a gamer in the chat wants you to talk about
[TS]
00:51:15
◼
►
pricing for the app and and I pricing is interesting but honestly I have not
[TS]
00:51:23
◼
►
really made a decision yet and there's I'm not just saying that to to be coy I
[TS]
00:51:28
◼
►
really haven't decided what I'm going to do yet there's a lot of options I really
[TS]
00:51:32
◼
►
don't think I'm going to do the paid up front
[TS]
00:51:36
◼
►
thing there's there's a lot of value to that and I could with the new iOS 7
[TS]
00:51:42
◼
►
receipt validation API I could launch as paid up front
[TS]
00:51:47
◼
►
see how it goes and then moved to free with a purchase and simply migrate those
[TS]
00:51:52
◼
►
users over who bought it you can migrate them over and you you basically know if
[TS]
00:51:57
◼
►
they bought the paid version or not when you make the same app free so you could
[TS]
00:52:02
◼
►
move from paid to fit within a purchase easily for the first time afterwards
[TS]
00:52:07
◼
►
before before iOS 7 you could not do that there were no need to thank
[TS]
00:52:11
◼
►
everybody so I could do that and I i'm I've certainly thought about doing that
[TS]
00:52:17
◼
►
I'm leaning towards not but the reality is also I'm probably still at least
[TS]
00:52:24
◼
►
three to four months away from release at least that's why you know i i i said
[TS]
00:52:30
◼
►
im gonna try it out this year it reality I think like January or February is is
[TS]
00:52:35
◼
►
more realistic and more likely so all these pricing dynamics could be
[TS]
00:52:42
◼
►
different then like I might change my mind the business model in the last
[TS]
00:52:46
◼
►
month I I really don't know so that's about it I guess bTW 14 in the chat ask
[TS]
00:52:54
◼
►
you a question which I address on another show I don't think I addressed
[TS]
00:53:00
◼
►
iTunes Match style subscription to remove ads and give the money to the
[TS]
00:53:04
◼
►
podcasters basically the readability model collecting money from people and
[TS]
00:53:08
◼
►
then distributing it to what you listen to
[TS]
00:53:10
◼
►
there's a number of practical problems to that most of which is what
[TS]
00:53:16
◼
►
readability faced bitches if you default to collecting money for everyone without
[TS]
00:53:20
◼
►
them claiming it's kind of weird and there's a lot of issues with the head
[TS]
00:53:24
◼
►
you could do something I can agree with flatter fighters decent service you know
[TS]
00:53:28
◼
►
I really my style but but it's a good service and they have good intentions
[TS]
00:53:32
◼
►
and stuff like that I think the biggest problem with the podcast app or platform
[TS]
00:53:39
◼
►
collecting money for everybody and distributing it out is that I don't
[TS]
00:53:44
◼
►
think you could agree I don't think you could get any number of podcasts to
[TS]
00:53:48
◼
►
really agree on how they want to do that how they want a message that how they
[TS]
00:53:52
◼
►
want to receive that money a lot of podcasts already collect money directly
[TS]
00:53:56
◼
►
through themselves and wouldn't want the competition
[TS]
00:53:58
◼
►
a lot of them it would cause confusion as to who the people should be paying
[TS]
00:54:02
◼
►
the advertisers but I mean it's not good for advertisers either because like that
[TS]
00:54:06
◼
►
hybrid thing makes nobody happy like you can even have a broadcast at this
[TS]
00:54:09
◼
►
listener supported buchanan podcast is ad-supported but when you try to do both
[TS]
00:54:12
◼
►
it's likely advertisers are pissed the not getting those people who are like
[TS]
00:54:16
◼
►
paying to skip their ads and so you like your advertising to fewer people and
[TS]
00:54:21
◼
►
then some people are pissed because they feel like they have to pay for it or
[TS]
00:54:23
◼
►
should papers they can skip the ads that some people are skipping ads and they're
[TS]
00:54:26
◼
►
not so it's much cleaner to say look it's free
[TS]
00:54:29
◼
►
supported by ads or its you pay for it and you know they give you like the
[TS]
00:54:33
◼
►
magazine top model wears no ads you just pay money like those are such so clean
[TS]
00:54:37
◼
►
and understandable you don't understand fusion hybrid solutions like especially
[TS]
00:54:41
◼
►
hybrid solutions that but you impose on people that they haven't chosen to do
[TS]
00:54:45
◼
►
just exactly and John and it wasn't one last hypocritical episodes were you
[TS]
00:54:51
◼
►
talked about how advertisers almost always outbid the listeners or
[TS]
00:54:56
◼
►
indirectly you know that's that's very true like almost always a podcast can
[TS]
00:55:01
◼
►
make more if you add them through direct payments but anyway there I don't think
[TS]
00:55:06
◼
►
it's the platform or apps responsibility to let podcasts to to monetize podcasts
[TS]
00:55:12
◼
►
I think every show is gonna have a different audience with different needs
[TS]
00:55:15
◼
►
and different priorities and I i think I should just leave it up to the show's
[TS]
00:55:19
◼
►
and their producers how they want to monetize and where they want to do that
[TS]
00:55:23
◼
►
also for a practical point of view what didn't instant cast have flattered
[TS]
00:55:29
◼
►
integration for a while and it cost tons of problems with a preview
[TS]
00:55:33
◼
►
like anytime you collect money in a nap either not through Apple or if you're
[TS]
00:55:39
◼
►
collecting money to distribute and some other weird way you know went up in the
[TS]
00:55:43
◼
►
app you're running a very big risk of being rejected for any update you try to
[TS]
00:55:47
◼
►
make or being kicked out of the store when you're already in it and that's
[TS]
00:55:51
◼
►
that's right tiptoeing along the line of what Apple will allow within a purchase
[TS]
00:55:55
◼
►
rules and it is just ok thank you underscore David Smith it is it is just
[TS]
00:56:01
◼
►
not worth even risking that and and to build a major feature around depending
[TS]
00:56:05
◼
►
on that is not wise so not only do I think it wouldn't really get past Apple
[TS]
00:56:11
◼
►
very reliably but I also don't think it's a very good idea for one particular
[TS]
00:56:17
◼
►
podcast app or even any group of them to try to create and enforce a new
[TS]
00:56:22
◼
►
universal podcast monetization model where every shows gonna do something
[TS]
00:56:26
◼
►
different and even like even the language around collecting the money
[TS]
00:56:31
◼
►
like I've I talked forever ago on building analyzed about flatter and and
[TS]
00:56:37
◼
►
joy I think in a couple of things like that where I was saying I don't like
[TS]
00:56:42
◼
►
that I don't like the idea of having like a tip jar on my site you know like
[TS]
00:56:48
◼
►
this to socially that's kind of a weird thing to me and I would want to very
[TS]
00:56:53
◼
►
carefully control any language or implication or pressure around asking
[TS]
00:56:59
◼
►
people to give me money for something and everyone's gonna have different
[TS]
00:57:03
◼
►
opinions on what that is for them and what what do what they want to present
[TS]
00:57:07
◼
►
to people what they want to ask people to give to do and in what context with
[TS]
00:57:12
◼
►
what language so that there isn't one solution that's going to please
[TS]
00:57:15
◼
►
everybody who cares about the stuff as much as I do you know another thing that
[TS]
00:57:20
◼
►
we've got a lot of feedback on and I don't know if there's really anything
[TS]
00:57:23
◼
►
you can do have to say about this but a lot of people seem to take offense at
[TS]
00:57:28
◼
►
you saying that the Now Playing screen is the only thing that matters do you
[TS]
00:57:31
◼
►
have anything that you care about
[TS]
00:57:34
◼
►
and maybe not I don't know I mean I don't I can see both sides of the story
[TS]
00:57:38
◼
►
so I don't know I don't have any particularly strong opinions about it
[TS]
00:57:41
◼
►
but I don't know if you had anything to say yeah I mean I don't take too long in
[TS]
00:57:45
◼
►
this cause I don't know big too boring but the last episode I i I threw off the
[TS]
00:57:50
◼
►
comment that I was focusing a lot of my design effort on the Now Playing screen
[TS]
00:57:54
◼
►
and at the rest of the app could just be like a book a table using it wouldn't
[TS]
00:57:57
◼
►
matter that much because you know you spend the most time navigating now
[TS]
00:58:01
◼
►
playing screen and whatever whatever exactly I said there we had a lot of
[TS]
00:58:05
◼
►
emails from people saying that's wrong as soon as I start playing a show I turn
[TS]
00:58:10
◼
►
the screen off the phone in my pocket and that's it so I'm interacting more
[TS]
00:58:13
◼
►
with the rest of the app so what are what I was getting at whether I said it
[TS]
00:58:18
◼
►
or not who knows if I messed up oh well that's the reality of talking for two
[TS]
00:58:23
◼
►
hours every week
[TS]
00:58:25
◼
►
unrehearsed preparation what I what I mean is he now plays for his very
[TS]
00:58:32
◼
►
frequent interaction with your skipping a section or using the scrubber or
[TS]
00:58:37
◼
►
playing and pausing casino you to listen to something somewhere else
[TS]
00:58:41
◼
►
very freaky interaction some of that you can do it the remote but the clicker in
[TS]
00:58:44
◼
►
some cases some of it you cancel your doing directly so that screams to me
[TS]
00:58:49
◼
►
like everything else about the app it matters a lot less how it's designed it
[TS]
00:58:56
◼
►
because of how you desire you're probably going through some kind of list
[TS]
00:59:01
◼
►
or collection of shows that each within it has a list of episodes or email you
[TS]
00:59:06
◼
►
have playlist that have that have a list of episodes of them them whenever the
[TS]
00:59:09
◼
►
cases those are pretty straight forward designs like yeah you can you can tweak
[TS]
00:59:13
◼
►
in here and there you can add to flourish here in there that you know
[TS]
00:59:16
◼
►
there's there's a lot of little decisions you can make differently but
[TS]
00:59:19
◼
►
structurally navigation only the rest of the app is not that hard to design it
[TS]
00:59:24
◼
►
just isn't it's you know if you want to go that route with with your podcast app
[TS]
00:59:28
◼
►
feel free but the fact is it doesn't matter how I present a list of episodes
[TS]
00:59:33
◼
►
in the grand scheme of things I'll try to do as I can but it's not I'm not
[TS]
00:59:36
◼
►
losing sleep over that the Now Playing screen there's more variability although
[TS]
00:59:41
◼
►
you wouldn't know it by looking at the apps out there right now but the ability
[TS]
00:59:45
◼
►
how that can be designed and I think it matters more because maybe you're
[TS]
00:59:52
◼
►
interacting with it for a split second and putting it back in your pocket but
[TS]
00:59:55
◼
►
what if you're jogging or what if you're in a car and you can't really look at it
[TS]
00:59:59
◼
►
safely there a situation like this where it matters how it's designed it matters
[TS]
01:00:03
◼
►
how it's laid out it matters what's on there and what's not to a level that i
[TS]
01:00:08
◼
►
think is more nuanced and more important and hearts design for than a list of
[TS]
01:00:12
◼
►
episodes that's what I meant I think I understood what you meant and what I
[TS]
01:00:17
◼
►
would have said to my interpretation of what it was that that's where you're
[TS]
01:00:21
◼
►
concentrating your development effort for the 1.0 because you have to pick
[TS]
01:00:25
◼
►
something but the one kernel of truth I think was in all the feedback from my
[TS]
01:00:31
◼
►
perspective is when I think of podcast absolutely no don't use an iPod shuffle
[TS]
01:00:36
◼
►
that the problem that I would like solved by them that just not solved
[TS]
01:00:42
◼
►
adequately by most the ones I use is part of the particular way that idea was
[TS]
01:00:48
◼
►
deciding what I'm going to listen to like when I do it manually
[TS]
01:00:52
◼
►
it's terrible process of using iTunes iTunes 11 has gotten even worse about
[TS]
01:00:55
◼
►
this is hunting around for the stupid things dragging them onto my iPod
[TS]
01:00:59
◼
►
shuffle you know if I'm like a good hunt around for all them and then drag the
[TS]
01:01:03
◼
►
mall once but unlike after doing two or three trips then I go over the iPod
[TS]
01:01:06
◼
►
shuffle and all those things are down at the bottom and then I manually drag them
[TS]
01:01:09
◼
►
up into the order they want and rearrange them and then wait for the
[TS]
01:01:12
◼
►
sinking right because I have no idea what I want to like okay well today I'm
[TS]
01:01:17
◼
►
going to do this and then I wasn't that when it comes out and then I'm going to
[TS]
01:01:20
◼
►
be engine catch up with this podcast and and when I go on this car trip on to
[TS]
01:01:23
◼
►
these things are so that whole idea of like managing what I'm going to listen
[TS]
01:01:27
◼
►
to next is the thing that i think is not solved by the current crop land by the
[TS]
01:01:33
◼
►
current couple I I was broadcast applications and so even though I I
[TS]
01:01:38
◼
►
would be spending most of my time in the now playing screen features that are
[TS]
01:01:42
◼
►
important to me are the ones that let me sort of setup my Q no Netflix queue
[TS]
01:01:48
◼
►
whatever like here's what I'm gonna listen to next make you assist random
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arbitrariness not like one podcast a higher priority than the other or like
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there's no automated way to do it
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manually pick what what I want to listen to my daughter and that's that's what I
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if I had to pick another part of the UI for your story on that would be the
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second one because most of the time will be on even now playing screen or the
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controls on this leads to an arrest ever but to get to that screen at all I have
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to sort of like you setup makes sense like this i think is that I don't I'm
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assuming you're not telling us every single feature that you can have the
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application cause why would you know that's something for people to keep in
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mind as they don't realize that you're not going to reveal everything up each
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of those Apple however that you're playing in the future cuz I just not
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what you do when you're making an application is why would you give your
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competitors the head start and never mind the teachers that are going to be
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in version 1.1 and 2.0 and so on and so forth so I will keep that in mind
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oh yeah I mean that's going to like everything I'm talking about is 1.0 like
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as soon as I really sit there is hopefully going to be a lot of users and
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those lot of users are going to give me feedback and are going to use it and
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with it and expect and are going and I'm gonna see how it works with you know
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full scale and how the server stuff works and how the have a structure of
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the app works however usually people are going to go to report problems or
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suggest improvements that I haven't bought and so all this planning and and
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all this thinking about the design of making the decisions that's hot as for
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1.0 and it could all change like a month after release it I think about in
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September 1.0 now compared to you know the final version I don't even want to
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think about it so long way to go so it's a marathon not a sprint
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some people have nostalgia and and positive memories and they look back
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fondly on the stuff they made in the past I am NOT one of those people back
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on stuff I made like three years ago and was like oh I embarrassed like I I don't
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even want to think about it I don't want to look at it I i'm just deeply
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embarrassed by it which is probably unhealthy but he's moving forward at
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least now
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good yeah I think so cool thanks to sponsors this week
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Squarespace and audible and we'll see you next week after our singleton drip
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indeed now the show is over they didn't even mean to begin it was accidental
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accidental john Kasay
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cuz it was accidental and you can be there that's Casey list and a team Marco
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least we've ever gotten through a little notes documents back at ya now 10 follow
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up and put in the agency SHIELD item like right before the show and that's
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when we did this is the first time I've actually got the whole show without even
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looking at the document that it is exactly two and three cases as long as
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we stay strong
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not compromise with negotiate with terrorists here just because we have the
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majority two out of three people use document the document is official added
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ok so did you see that proposed put out a think that's axonal neutral beam or
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whatever
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talk about religious arguments that yes I realize they're actually controversial
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01:06:09
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there there is a chance that we both we all three of us here that's being
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repaired now it's because it's the IMM er i know i know i understand anyway but
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like the nickname for the cars beemer that's well that's a religious debate is
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that the motorcycles are one are bitter or Beamer and the car is or being there
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and I think the cars access must be Bimmer if you sell it and this is why is
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devoid saying either of them i don't i don't want to have to deal with it
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Porsche Jaguar system around through ice and remember they were posted
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controversy
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