The Accidental Tech Podcast

35: Sea-Level Executives


00:00:00   you can use that Marco Arment + 30 minutes skip button at this point if you [TS]

00:00:05   are a great idea [TS]

00:00:09   retail + 30 minutes get by John Siracusa second bullet point [TS]

00:00:13   singleton Boston that I'd say you are such a baby I read that the chance of me [TS]

00:00:21   going to that are much higher they're still mediocre at best let's be honest [TS]

00:00:25   I'm sorry there are 50 percent if they didn't like next door to your house but [TS]

00:00:33   it's what it'd be like you know sixty percent chance of you going i mean I [TS]

00:00:37   guess it really depends on the timing of henry lee's has caused this year [TS]

00:00:40   Boston like I did for you guys but they're doing your thing and single then [TS]

00:00:44   I was doing review stuff so that review stuff would not have gotten done if I [TS]

00:00:49   was there since you brought it up how's it goin so they made his announcement of [TS]

00:00:54   the October 22nd whatever iPad whatever Apple special event with no mention of a [TS]

00:01:01   price or a date this point I'm resigned to the fact that I'm not going to know a [TS]

00:01:06   price or a date until the public knows and when will the public know maybe [TS]

00:01:11   don't know the 22nd maybe they're released Mavericks on the 22nd so I just [TS]

00:01:14   have to plan for that to the current plan is acting as if Apple is going to [TS]

00:01:19   announce on stage on the 22nd over by the way mary says it all before [TS]

00:01:22   downloading now at such as a surprise and that means I have to have [TS]

00:01:27   have you know any book ready to purchase on the 22nd which means I have to submit [TS]

00:01:32   the book probably tomorrow which means I had to get all the information finalized [TS]

00:01:37   their review make sure it's somewhat coherent even though it does not contain [TS]

00:01:41   information about pricing because they can't because I don't know and so that's [TS]

00:01:46   what I did before the podcast was got that already have actually submitted it [TS]

00:01:51   yet cuz I'm waiting on one last pass of competence copy editing and tomorrow and [TS]

00:01:56   Summit got it I know you've got very used iTunes producer nope nope just just [TS]

00:02:01   like Apple 29 I haven't used iTunes Connect but I'd like to Skype is that is [TS]

00:02:06   a nap there on your Mac as well thank God although it's you know actually I [TS]

00:02:11   don't know if I could make it better or worse you can make it a pretty terrible [TS]

00:02:15   native app to say that this like in any other system for example like Amazon or [TS]

00:02:20   whatever in their first things have their own terrible problems but you'd [TS]

00:02:23   expect this to be a web app a there's a store somewhere on the Internet where [TS]

00:02:26   you can buy digital media and if you're a producer of digital media you can [TS]

00:02:30   upload things that storm but the for sale you totally expected to be a web [TS]

00:02:34   application but instead the scene native Mac application not a particularly nice [TS]

00:02:38   Mac application with tons and tons of fields with insufficient room to type in [TS]

00:02:43   them and not very nicely laid out and they'll be looking through the giant PDF [TS]

00:02:48   documentation to figure out all the fields mean and just you have to do all [TS]

00:02:53   the stuff locally and save it into the big dummy package filed then hit this [TS]

00:02:56   thing up lots of Pakistan Apple versus being on a web application where you [TS]

00:03:01   piecemeal add the metadata at the data and slowly get the book ready like [TS]

00:03:05   online where you can see what it's going to look like we're finally submitted [TS]

00:03:07   here it's just do everything at once and then press a button and then it just [TS]

00:03:10   shows the whole thing up the Apple and then if you want to modify information I [TS]

00:03:14   think you have to modify local again but only certain fields you can modify the [TS]

00:03:18   shuttle back up I don't know this experience is not confidence inspiring [TS]

00:03:22   and it is definitely a little bit scary that you have to do all the stuff [TS]

00:03:26   locally and then press one button like you know your things sales off into the [TS]

00:03:31   sunset and then and then presumably it's rejected by consumers and taxpayers will [TS]

00:03:36   this isn't actually that different from the way Xcode after uploaded now back [TS]

00:03:40   back you know three years ago or so it was basically a web form and and there [TS]

00:03:46   was there was a separate uploader apt you could use to upload for submissions [TS]

00:03:51   but you didn't have to use a new only ever use it I think it was above a [TS]

00:03:55   certain size for the web former time out of something like that now though I [TS]

00:03:59   think you have to always use Xcode built in native uploader and it's actually [TS]

00:04:04   kinda nice because you still do all the metadata and tree on the web interface [TS]

00:04:10   which is probably good cos even though it's pretty terrible web interface I [TS]

00:04:15   can't imagine the native version would be seen at substantially better because [TS]

00:04:19   the reason iTunes 11 face is not because web interface have to be terrible [TS]

00:04:24   example doesn't really care that much about it being good sense obviously they [TS]

00:04:29   have the same problem with with need about but it is nice to have like four [TS]

00:04:33   and a half their own a whole bunch of validation steps locally and they run a [TS]

00:04:38   whole bunch more on the server side as soon as you submit and so it can have a [TS]

00:04:42   nice little feedback mechanism there also it takes care of like some of the [TS]

00:04:46   code signing stuff way better than before so it is nice having like that [TS]

00:04:50   blend of native and web for this kind of thing it's I think it's more just a [TS]

00:04:54   matter of how much Apple cares about getting it right and with iTunes Connect [TS]

00:05:00   had a pretty bad record of that it's it's not that it's always terrible but [TS]

00:05:05   it's it's never great trepidation about this is because this is my first ones [TS]

00:05:10   obviously introduced the first one all sort of know what to expect I can just [TS]

00:05:15   pouring other documentation to make sure like for example the on-sale date of the [TS]

00:05:20   book I have to make sure that the editable after I submitted documentation [TS]

00:05:23   says it is but like not I would like to say it and bold with arrows pointing to [TS]

00:05:29   the thing saying yes totally you can submit a book with a for sale date in [TS]

00:05:33   the future and then if for example metrics is not released on the 22nd I [TS]

00:05:37   need to change the sale date because I can't put things on sale till Mavericks [TS]

00:05:41   down so on and so forth so that seems to be the case I think everything is all in [TS]

00:05:46   line for the delay may set the date to the 23rd just in case because if they'd [TS]

00:05:50   really is editable I can only sit back to the 22nd right but the date is [TS]

00:05:54   inevitable to have his 22nd to run around like a chicken with my head cut [TS]

00:05:57   off trying to get Apple to you know make sure the book doesn't go for sale [TS]

00:06:00   23rd yeah I mean if the App Store the way people try to do controlled releases [TS]

00:06:05   there if you can do you like the the hold for release in the nuclear button [TS]

00:06:09   and it starts going but the other thing you could do it helps a little bit to [TS]

00:06:13   avoid some of the cash delays is to release it with a date with an [TS]

00:06:19   availability date win future and then when he ready to release said the way in [TS]

00:06:23   the past and an updated it gets submitted it gets it becomes available [TS]

00:06:31   faster than I think any other method but I'm not entirely sure on it so what's [TS]

00:06:35   this new they have for setting the prices you have to set the price and all [TS]

00:06:38   the various regions at the store is in no you you set the price tier which [TS]

00:06:43   basically is like the first digit of the price in the USA and then they have this [TS]

00:06:47   big chart to show what that is all the different currencies but so you know [TS]

00:06:51   like you pick tier one is $0.99 in the us- and then you know and so on lol so [TS]

00:06:56   that's why all the prices are pretty much locked into that and they're all in [TS]

00:06:59   all this and it's the same thing with the tarring and feathering supporters [TS]

00:07:03   are but it does it in like you know a native Mac GUI with this sort of having [TS]

00:07:07   all the fields I think they're all independently editable but the notice [TS]

00:07:09   like them all and then do it like a mass at it at all them and for example I [TS]

00:07:14   picked the wrong like type for the book the choices were new release [TS]

00:07:18   digital-only and other and you know being the typical person and have [TS]

00:07:23   instead of stopping on the documentation to seeing which one it was it was like [TS]

00:07:26   well just released for now and then I looked up what was later I said I should [TS]

00:07:29   have pitched depicting additionally I went to change it to this lonely and [TS]

00:07:33   digital only was the only choice in the pop-up menu when I select it all got him [TS]

00:07:36   so I just like the individual territory and change the pop-up menu [TS]

00:07:39   joining something that was fun nice it's not like it's not experience i want for [TS]

00:07:45   I feel better in general I feel better when I'm using a web form to end it [TS]

00:07:52   information on a server [TS]

00:07:54   like you know that the server is a source of truth and understanding it [TS]

00:07:57   versus having some local thing that I had it and then submit and then like I [TS]

00:08:02   can add local thing again and resubmit and what happens is like the deficit [TS]

00:08:06   applied of you know maybe just totally replaces the contest I feel more [TS]

00:08:09   comfortable picking away at something slowly making it better when it's all [TS]

00:08:13   you know uploaded a piece of the time to have interfacing and finally anybody [TS]

00:08:16   versus doing all that locally which of course I can only do on a single machine [TS]

00:08:20   was a good thing my Dropbox and so have you got to the point that you are [TS]

00:08:27   writing or different versions of the pricing paragraph four paragraphs are [TS]

00:08:31   section or whatever [TS]

00:08:32   based on $10 $20 $50 in free I wish it was only that section biggest the other [TS]

00:08:39   parts thereof you make oblique reference to the price in various places oh yeah I [TS]

00:08:45   had a version for three different versions and then plus all the other [TS]

00:08:51   places there are fewer allude to this variance and I tried to make the [TS]

00:08:54   illusions of vague enough that they could fit no matter what the price ends [TS]

00:08:57   up being but it's all just very nice was a new complication with every passing [TS]

00:09:01   year they've always announce the date and the price you know well in advance [TS]

00:09:05   and this year they're not for some reason I think it's just a troll you if [TS]

00:09:11   I'm not mistaken I would not have your say how could you deny me the most this [TS]

00:09:15   would not have occurred to me but it is Chris pretty darn I have to imagine [TS]

00:09:22   somebody really tries to annoy it can't be that hard to come up with a way now [TS]

00:09:28   you know last year with Amazon stuff and I'm sure AM I fully predict this year [TS]

00:09:31   when we upload the book times on it will also inexplicably not be downloadable [TS]

00:09:35   under the iPad god's name was on how to fix this problem [TS]

00:09:39   seem slim to me because last year I went through it all I heard from lots of [TS]

00:09:42   other people like you had a totally happened to me it's been happening for a [TS]

00:09:45   long time like it's not I wasn't the first person that's happened to and I'm [TS]

00:09:49   sure I would last in fact it may happen to me again why did it happen what makes [TS]

00:09:54   it happen what fix it [TS]

00:09:55   knows if if the if Amazon system for uploading ebooks is anything at all like [TS]

00:10:02   their system for Kindle publications and publishing a magazine on the Kindle I [TS]

00:10:09   feel very sorry for you is that was a miserable about the Amazon system is you [TS]

00:10:15   submit and then a reasonable amount of time later like it appears I don't think [TS]

00:10:21   human ever looks at it so it's somewhat predictable in that respect but because [TS]

00:10:26   he never looks at it you probably have a difficult time getting a human to fix [TS]

00:10:31   something about it which was the problem and the other thing is I don't know how [TS]

00:10:35   long it was going to be a think it's like 24 hours or something like that but [TS]

00:10:39   you can't pick a for sale date so you submit and then wait wait wait and then [TS]

00:10:43   it's for sale which really doesn't go well with not knowing the release date [TS]

00:10:48   because if they someone gets on stage on the 22nd and says america's out today [TS]

00:10:53   then I can submit to the Amazon store and then wait 24 hours the Amazon [TS]

00:10:59   version to be available which is not ideal but this is kind of a world of [TS]

00:11:04   hurt for you isn't it yeah I don't know what has to be so difficult I really [TS]

00:11:07   like you know the one guy writing your view of what's good for customers and [TS]

00:11:13   you know good for developers like the hierarchy of like what's good for Apple [TS]

00:11:17   and what's good for its users and then maybe some other stuff and then what's [TS]

00:11:21   good for developers and then everything else in the universe and then what's [TS]

00:11:24   good for the one guy running a review about 10 nice well lets change gears for [TS]

00:11:31   a second to a company that does care about its customers and John Siracusa it [TS]

00:11:36   is transporter I connected data so transporter here they were transported [TS]

00:11:42   it's it's a little hard to describe for a second to give me a give me a second [TS]

00:11:46   here if you like Dropbox then you'll love transporter so transporter is [TS]

00:11:53   basically a hard drive enclosure with network connectivity and software that [TS]

00:11:58   goes on your Mac and your iOS and Android I think I should check on that [TS]

00:12:02   at least your iOS devices [TS]

00:12:05   second up something that goes on your on your Mac and various mobile devices and [TS]

00:12:13   it behaves like Dropbox in its in the nice finder integration and being able [TS]

00:12:19   to share a link with people and automatic syncing to other transporter [TS]

00:12:23   devices but you own this enclosure and you own the hard drive within and all [TS]

00:12:29   the data is stored on that hard drive it's not stored in their servers [TS]

00:12:34   somewhere it's not you know stored somewhere the NSA can can you know get a [TS]

00:12:38   secret request and get in without you knowing and all transportation of the [TS]

00:12:43   data between transporters and over the internet and everything is all encrypted [TS]

00:12:47   end-to-end encryption on thanks case yes apparently the answer also available on [TS]

00:12:52   Android you can tell how many Android devices that we use in this podcast but [TS]

00:12:57   so transported they they get to this major 2.0 software update about a month [TS]

00:13:02   ago and they they really made it much more nicely integrated with the finder [TS]

00:13:07   and you can share a folder with other transporter users you can share files [TS]

00:13:11   with anybody you can just get you a link to share its really everything you can [TS]

00:13:18   think of that school about Dropbox published on the public thinks the share [TS]

00:13:21   in the collaboration you can do with transporter but with so many better [TS]

00:13:25   features and you can get way more space on the transporter for a way less money [TS]

00:13:31   Dropbox charges let's say you wanted like a terabyte of data a one terabyte [TS]

00:13:36   10 transporter costs about 300 bucks dropping charges about $500 per year for [TS]

00:13:41   that for couple charged $5 here for half as much storage so if you wanna story no [TS]

00:13:48   more than a few gigs in Dropbox you're probably going to have a substantial [TS]

00:13:52   savings if one of the transporter so you can buy as many as you want you can buy [TS]

00:13:58   one for your home you can buy one for your work and automatically sync you can [TS]

00:14:01   buy you know one for your work one for your parents house have it sent there to [TS]

00:14:05   have an offsite backup multiple people on a team like you know our team of [TS]

00:14:09   three of us we are we all live in different places we can all calabria [TS]

00:14:11   putting files in our transporters and they will all you know we can have a a [TS]

00:14:15   folder that's like the ATP four of its six between other devices [TS]

00:14:19   we have all these you know all these capabilities even if you just have one [TS]

00:14:23   you can still have you know your own computer accessing it you accessing [TS]

00:14:27   remote from your mobile device from anywhere you are as long as your home [TS]

00:14:31   internet connection works and being able to email share links on all these other [TS]

00:14:35   features so really it is it is quite good they even have a thing where they [TS]

00:14:39   can you know similar to the Dropbox app where you can launch on your iPhone it [TS]

00:14:43   and there's a feature working upload all your photos to Dropbox well transporter [TS]

00:14:49   has a similar feature but unlike the Dropbox Monday upload their photos in [TS]

00:14:53   full resolution because they have lot more space to play around with these you [TS]

00:14:57   know these terabyte drives there so if you want to get your own transporter [TS]

00:15:02   which I highly suggest they sell it its enclosure so they sell it empty [TS]

00:15:07   you can and you can supply our own two and a half inch drive any capacity you [TS]

00:15:12   can empty for a special price right now because through November 11th they're [TS]

00:15:17   having a sale for us to use coupon code ATP 50 special sale $50 off from their [TS]

00:15:25   store this is pretty good this is the biggest seen them do they even sponsored [TS]

00:15:29   great podcast for awhile so that's that's saying a lot anyway this empty [TS]

00:15:34   you supply your own hard drive for just 149 with the sale regular price is 199 [TS]

00:15:39   this is $50 off or you can get it [TS]

00:15:42   one terabyte for just 2 49 on sale and two terabyte August 349 cell and again [TS]

00:15:48   in sales valid through November 11th 2013 using coupon code ATP 50 at [TS]

00:15:54   checkout from file transporter dot com slash ATP so once again [TS]

00:15:59   transporter it's awesome you want to go get it it is filed transporter dot com [TS]

00:16:04   slash ATP coupon code ATP fifty all uppercase thank you very much to [TS]

00:16:08   transport for sponsoring a show that chat room why it's a 2.5 inch drive [TS]

00:16:13   instead of 3.5 get more space for less money than 3.5 [TS]

00:16:18   people realize how small these things are it is it is not a big gigantic thing [TS]

00:16:23   the size of the bowling [TS]

00:16:24   the kind of shape it is it is very small not only as its law is silent which I [TS]

00:16:30   like so unlike Apple's new wireless thing that's like a giant shoe box [TS]

00:16:38   turned on its end and has a fan and it just is not a dozen fan I can hear it [TS]

00:16:43   which is saying something and nothing like you could just talk about having a [TS]

00:16:48   whole bunch of disease like all over your house and all of your office you [TS]

00:16:51   could do that because they connect the power and Ethernet and they're very [TS]

00:16:54   small and they're silent so that's why they're 2.5 they do glow though I will [TS]

00:16:59   warn you I wouldn't recommend putting it like right next year face in a bedroom [TS]

00:17:02   but it's a plus it's not like it's not one of those like this [TS]

00:17:06   the changes color on certain but it's not like one of those blue LEDs at like [TS]

00:17:10   those are like an electronics that shine right in your I am so glad that era of [TS]

00:17:15   electronics designers over the dishwasher and it lights up the room in [TS]

00:17:21   the dark with blue LEDs casinos running at night when nobody's in there but it [TS]

00:17:26   is right that's a feature so when you go downstairs but it's it's an eerie blue [TS]

00:17:36   glow anyway thanks to transport all done what else we gotta talk about so there's [TS]

00:17:47   a new Apple employee joining an executive who finally is a is a woman [TS]

00:17:54   which is excellent although still has been pronounced my name you'll notice I [TS]

00:17:59   didn't try anyone knowing look that up I figured at least one of you but if I can [TS]

00:18:04   you would as Angela and Don Ourense that seems reasonable to me [TS]

00:18:12   interesting thing about her they hired the CEO of another company to be the [TS]

00:18:19   Nazi of their company I thought that does not happen that often in the [TS]

00:18:24   corporate world where someone leaves the CEO position of like a significant [TS]

00:18:27   company like your CEO of your five-person company right [TS]

00:18:30   a CEO of a big company basically taking a step down she used to be the one in [TS]

00:18:35   charge now she's not [TS]

00:18:37   and granted they seem to be throwing lots of money at her but that's that's a [TS]

00:18:42   little bit of the magic of apple or any high profile company where you can get [TS]

00:18:45   policy OA from another company that is very difficult to do so [TS]

00:18:49   really must've been a heck of a pitch and they must have really wanted her and [TS]

00:18:54   you know she must've thought it was gonna go there and stop selling [TS]

00:18:58   Shearwater and change the world except in this case its port pledge cards yet I [TS]

00:19:03   didn't I don't know what the store was had the group Google Burberry cuz I'd [TS]

00:19:08   never heard of before I heard the name but if someone had told me the Burberry [TS]

00:19:12   solde electronics housewares I would have believed them stories about you [TS]

00:19:20   know it starts all I still don't I honestly did close right i close ally [TS]

00:19:28   thinks it closed as in not open anymore [TS]

00:19:32   shutdown given up yes now it's my understanding and I didn't think to look [TS]

00:19:38   this upper asked about it so I'm sure I'll get a thousand emails email Marco I [TS]

00:19:42   thought it was a clothing store sure but it's it's kind of focused around a [TS]

00:19:46   particular pattern and it's like a plaid ish pattern and and yet and that's kind [TS]

00:19:52   of their thing just like there what is the the purse with the louisvuitton [TS]

00:19:56   where you always see like the element these well that induced that's like [TS]

00:20:00   they're only pattern or so it appears all this is that they have that one [TS]

00:20:04   plaid that's like the only be my understanding is that this pattern is [TS]

00:20:10   actually you know is an old thing the only via believes new and I think they [TS]

00:20:15   did that because you can't copyright date like a fashion design but you can [TS]

00:20:20   copyright logo so that's why everybody solo all over the stuff because that's [TS]

00:20:24   the one thing you have some legal recourse to protect them by the way chat [TS]

00:20:28   room is try to correct pronunciation of this long saying it's burglary not [TS]

00:20:31   Burberry Brit everybody there and they're going to damage him since I [TS]

00:20:37   don't take any pronunciation advice from the people in the back is patently wrong [TS]

00:20:42   but a friend of mine near Cleveland apartments had a picture to the Platinum [TS]

00:20:47   referring to [TS]

00:20:47   so if we remember with them shown its I can make it work for this week I'm not [TS]

00:20:53   even getting up with your [TS]

00:20:57   what's interesting is you know so she's being brought into this job of retail [TS]

00:21:02   chief which is basically like the job of doing that Apple like how many people [TS]

00:21:06   have had this job in the last decade Johnson was the guy right he he's he's [TS]

00:21:11   the one who made that job an important job because previously Appleton [TS]

00:21:14   everything else are so he was the guy and then they brought in another guy [TS]

00:21:18   from the UK right that guy who was nixon's or something but I also didn't [TS]

00:21:24   know at that store was even her married name correctly and they brought him in [TS]

00:21:29   and that didn't work out he went away looking for somebody else for a long [TS]

00:21:34   time and allows us a lot but it's not good with that guy and everyone said oh [TS]

00:21:40   boy we predict doom for the sky and they were like oh yeah because the stories [TS]

00:21:44   here and we're not Apple type stores they were kind of like more you know not [TS]

00:21:49   as premium high-end type of stuff like well who knows he must be great gospel [TS]

00:21:53   you know there must be good in hiring they wouldn't just hire some random guy [TS]

00:21:56   and he did the things John Brown was his name thanks karen and he did the things [TS]

00:22:01   that people expected him to do the regular if you think of someone who runs [TS]

00:22:04   at retail store just the average person who runs a real to retail store chain or [TS]

00:22:10   whatever the things they do are not a polite things you know this is a bunch [TS]

00:22:15   of you know workers he tried paid the workers as little as possible [TS]

00:22:19   you try to sell the customers gold USB cable like Marco had to do right to all [TS]

00:22:25   these terrible things cause that's how you get ahead in retail to be fair I'm [TS]

00:22:28   not sure I sold a single one [TS]

00:22:30   well the ones he refused to sell so that's what we think of retail and now [TS]

00:22:35   we think we think of Apple retail stores like all I must be difficult for them to [TS]

00:22:39   find someone who's retail because if you bring in the best retail guy in the [TS]

00:22:42   world are gonna come to help you doing it all wrong [TS]

00:22:44   you're out there you're paying your employees too much too much staff in the [TS]

00:22:48   store you know all the all sorts of things you know I can show you how you [TS]

00:22:52   can cut costs in half and it won't hurt your business at all you'll see and so [TS]

00:22:57   he came into the stuff that made the retail store employees angry and made [TS]

00:23:02   the experience of being the Apple Store worse and then they can do so maybe this [TS]

00:23:06   person has a better chance of not doing all of those things that regular retail [TS]

00:23:11   stores do i mean you would think it'd be kind of like a dream job for somebody [TS]

00:23:17   who is who is like well minded in the sense that normally retail is just a [TS]

00:23:23   terrible business because everything is all about jesse is very very usually [TS]

00:23:27   very thin profit margins very cutthroat business you know you gotta have like as [TS]

00:23:32   many people as possible not working full time benefits then you gotta like shave [TS]

00:23:36   off hours just enough people to run the store but no more than that so you don't [TS]

00:23:42   waste money on labor and send you have always liked you know terrible high [TS]

00:23:46   school and college kids running everything and and they have no training [TS]

00:23:50   in the time for training and everyone steals everything I just like it's just [TS]

00:23:53   a terrible business whereas in the Apple store because they have some profit [TS]

00:23:57   margin to play with and because they value things like customer experience [TS]

00:24:03   and you know service wait times and quality of the stores and stuff like [TS]

00:24:06   that then it feels like you like somebody who wanted to make a really [TS]

00:24:11   good retail store which he was like a dream job because they have the [TS]

00:24:16   resources to actually do things well and to do like to do good quality things and [TS]

00:24:22   to do the regular things well whereas in most of the companies you don't have [TS]

00:24:26   that kind of power because they can't afford it wouldn't you think that she [TS]

00:24:31   would be handcuffed by what Ron Johnson did while he was at Apple what I mean by [TS]

00:24:37   that is that Apple stores seem to have a pretty good thing going right now in a [TS]

00:24:41   pretty good kind of feel to them and of course there's always room for [TS]

00:24:45   improvement [TS]

00:24:46   but why mess with what is working and so if she's brought in and has all these [TS]

00:24:52   grand visions which she very well may have issue going to be allowed to do [TS]

00:24:56   them or is it wise to do them if Apple retail is doing pretty well here's the [TS]

00:25:02   thing about our retail so that the curses success this is true of anyone [TS]

00:25:05   has ever been played a company that finds itself being very successful is an [TS]

00:25:10   extremely dangerous situation because as I believe who was it is and Catmull said [TS]

00:25:17   in his talk that I promoted heavily hypocritical budget whose name I can't [TS]

00:25:21   remember right now that he was talking to someone businesspeople at Stanford or [TS]

00:25:25   something [TS]

00:25:25   success hides problems so Apple has been very successful in the past in 07 10 [TS]

00:25:32   years which means that more and more people are going in that order to tell [TS]

00:25:35   stories in buying stuff to keep seeing statistics about how the number of the [TS]

00:25:39   amount of money made per square foot of storage spaces so high and Apple stores [TS]

00:25:43   and Apple sells tons and tons of stuff and you can do all sorts of terrible [TS]

00:25:48   wrong things during that period as long as your sales keep going up and up and [TS]

00:25:51   up everyone's like a thumbs up or you are a great retail chief look at our [TS]

00:25:54   sales numbers are doing great how much is that is that because of you in spite [TS]

00:25:57   of you when you're on that rocket ship it's hard to tell if this because of [TS]

00:26:02   what I'm doing is it because these stories are awesome because Apple's [TS]

00:26:05   products are so awesome just like the strange coincidence of events and if you [TS]

00:26:09   look at the trend in Apple stores lots of things have gotten worse since the [TS]

00:26:13   beginning of the beginning they were paying people obscene salaries to be [TS]

00:26:16   jesus' you get like you know people who are real experts in the technology field [TS]

00:26:21   leaving their tech jobs for similar salaries it to be a genius at the Genius [TS]

00:26:26   Bar you didn't see employees who like typical retail employees like Marcus I [TS]

00:26:30   do the high school students are calling the wrong with these people but you saw [TS]

00:26:33   like real experience people making good salaries don't has an overtime the Apple [TS]

00:26:39   Store has become more like a regular retail store now that I'm saying they're [TS]

00:26:41   paying people like you get paid Walmart or Target but it is nothing compared to [TS]

00:26:45   the original days of Apple Retail where they were just paying tons of money to [TS]

00:26:50   get really senior expert people in there [TS]

00:26:53   this transformation has happened little by little slowly you know over many many [TS]

00:26:59   years during that time Apple stores have been doing great right because they've [TS]

00:27:03   been selling tons and tons of stuff so it's like well have they been slowly [TS]

00:27:06   kinda see how much of the rug can we pull out for individual retail thing [TS]

00:27:10   without breaking it like is that the goal of the retail chief is the goal to [TS]

00:27:14   kinda sorta see how much cost you can pull out the Apple retail stores without [TS]

00:27:18   impacting the user experience and then like the brown guy just went too far I [TS]

00:27:22   don't know what the the mandate is for the new retail chief doesn't seem like [TS]

00:27:27   the mandate is make our strike spare no expense make our stores the best [TS]

00:27:32   experience we don't care of all of our stores lose money because the whole [TS]

00:27:34   point of our stores to investors for our products and will make up the money [TS]

00:27:38   elsewhere libete doesn't seem to be the man don't think there was ever the men [TS]

00:27:41   that even the good old days about retail and I wonder under Tim Cook of the [TS]

00:27:44   mandate isn't so much cost you compile these stores without breaking them don't [TS]

00:27:49   make the employees angry to make the experience whereas but see what you can [TS]

00:27:53   do about the cost out and I worry about that yeah now what do you make of the [TS]

00:27:59   thought that she is well positioned to get Apple well-positioned in China so I [TS]

00:28:06   ask because from what very little of had a chance to read about about all this [TS]

00:28:10   apparently Burberry Burberry whatever I don't care that thing is doing fairly [TS]

00:28:16   well in China and expanding pretty significantly do you think that this is [TS]

00:28:20   yet another play on China like everything Apple does is in the media [TS]

00:28:24   these days I can't hurt right i mean it's it's probably if you are in charge [TS]

00:28:29   of any big retail worldwide retail chain chances are good that you have more [TS]

00:28:34   locations in China than Apple to simply because Apple doesn't have that many [TS]

00:28:38   stories when compared to you know some of the bigger mcdonald's [TS]

00:28:42   I mean like how many look at china half a dozen or something that's not a lot [TS]

00:28:47   for a country that takes a lot of people put a big map the same here here look at [TS]

00:28:51   Burberry has all these locations in China's way more than Apple that's true [TS]

00:28:55   but a lot of places have way more locations in China [TS]

00:28:58   but you know it doesn't hurt anybody anybody coming to work for Apple for [TS]

00:29:03   anything probably has to dealing with China you know potentially largest [TS]

00:29:10   market in the future for all of Apple stuff is good but I don't think it's why [TS]

00:29:17   they hired I think they're trying to hire a person and I guess they think [TS]

00:29:20   this is the right person I'm just a little gun shy about Apple's hiring [TS]

00:29:26   because it had been a great over the past several years and not just Tim Cook [TS]

00:29:30   paper massive guard Steve Jobs on it right at the market well either so it's [TS]

00:29:36   kinda I mean hiring like sometimes it doesn't work out but when it's a high [TS]

00:29:41   profile position we get to see all of the wreckage whereas if some other [TS]

00:29:45   person no one's ever done they come and go nobody knows about it yet to figure [TS]

00:29:48   this is also a tough job to sell to somebody like obviously the you know [TS]

00:29:54   with with a handful of people having had it recently you know if you're like if [TS]

00:30:00   you're some CEO of a of a big company like some really high ranking person at [TS]

00:30:05   a different retailer you're very qualified very expensive you're very you [TS]

00:30:11   can kind of pick what you do at that point and maybe this is now appealing to [TS]

00:30:16   like kind of the absorbed into Apple and and hope you do well but if you don't do [TS]

00:30:23   well you know will be very very public and it will probably end your career [TS]

00:30:26   like that's not good but these people never think they're gonna fail like from [TS]

00:30:32   paper asked her to Broward like he would ask them they thought it was just one of [TS]

00:30:36   those successful people never think they're going to fail and I don't worry [TS]

00:30:41   about that I won't be the last guy get them out of boy wasn't healed as it but [TS]

00:30:45   not me if that happened to me so I don't think it's gonna happen so I don't think [TS]

00:30:49   that examination is in there and if you're a fan of Apple which I've been a [TS]

00:30:53   lot of people are just a fan of their products and admire the company that [TS]

00:30:56   goes a long way that and you know 56 million dollar signing bonus or whatever [TS]

00:31:00   the heck [TS]

00:31:00   you know that goes a long way but the money thing always confuses me in this [TS]

00:31:05   sort of rarefied air of c-level executives because I'm assuming she [TS]

00:31:11   already you know doesn't have to worry about money ever [TS]

00:31:14   multi-millionaire very rich very powerful but money is not a big thing [TS]

00:31:18   and yet you still have to end up paying us I guess just what the market will [TS]

00:31:22   bear me your business person to say well look this is what I'm worth to you need [TS]

00:31:26   to pay you when I'm work but something I mean I don't know maybe but tries [TS]

00:31:31   experiment make me that rich and see if I demand that much money for that it [TS]

00:31:36   that I get it seems like it would just be like I guess you have to do it [TS]

00:31:40   doesn't seem like you're you're not getting what you're worth because it's a [TS]

00:31:44   bad situation but really how much of that 46 million dollars it seems like so [TS]

00:31:48   much does it seem so obscene but how much is going to change her lifestyle [TS]

00:31:51   probably not at all right I would assume not and I agree I guess once you make [TS]

00:31:59   some salary even that salary is stupidly large you're not off often going to want [TS]

00:32:06   to go backwards so I don't know if she's paid 11 gazillion dollars now she's [TS]

00:32:11   probably in 112 cotillion next was also part of my career branding where you [TS]

00:32:16   know you like it was any chance of anybody else learning your salary works [TS]

00:32:21   for you know a CEO it's usually public for high-ranking executive director at [TS]

00:32:26   Apple that use a public too so you know your salary is either public or or at [TS]

00:32:32   least somewhat easy to find out you know you don't want it to look like you are [TS]

00:32:37   on your way out [TS]

00:32:38   career wise you don't want to look down like that that's just looks bad on you [TS]

00:32:42   so you want to keep getting upgrades in the US this unassuming stock like this [TS]

00:32:48   and that doesn't make sense for you give compensation to top-level executives in [TS]

00:32:53   stock presumably motivates them to the very least make the stock price go up [TS]

00:32:57   which hopefully isn't some way related to their performance in their job and so [TS]

00:33:02   it's not it's not options giving artists use which have an immediate value as [TS]

00:33:06   opposed to like a potential value in the future [TS]

00:33:09   but yeah that's that's usually the way these people get compensated tons and [TS]

00:33:14   tons of stock and bring in someone at this point for Apple's kind of like it's [TS]

00:33:19   not at at its stock peak but it's down from its peak it's not like it was five [TS]

00:33:25   or 10 years ago where there was a huge potential upside because I was already [TS]

00:33:28   the biggest company in the world or close to it how much they could that [TS]

00:33:32   possibly get so use and then those are worth money now that's real money now [TS]

00:33:37   don't have to worry about the stock price tumbling you are ready just giving [TS]

00:33:43   you yeah I definitely wouldn't enjoy being in a position where my well-being [TS]

00:33:48   where my life and well-being depended on Apple stock going up dramatically [TS]

00:33:52   several times call for my wife for a few minutes ago she says that she did she [TS]

00:33:57   use Google Inc to try to prove me wrong standard Louboutin logo has they've been [TS]

00:34:01   using that on there things like the 1800's so she thinks it's not because [TS]

00:34:06   you can copyright logo but not a pattern but a lineup that that one or the other [TS]

00:34:12   one the Seas not know the amount that although our collective knowledge of [TS]

00:34:19   fashion is close to see how I love that but we're devoting like half a place to [TS]

00:34:25   start hiring people for things that we know about these are hiring people like [TS]

00:34:28   us to meet their fashion line [TS]

00:34:30   yeah exactly that's the other thing about this is like so they hired that [TS]

00:34:34   the guy from the French companies they were not going to pronounce fashion type [TS]

00:34:38   thing and hiring this person from a clothing company is just the smoke [TS]

00:34:43   surrounding wearable items from Apple's just it's everywhere now I don't think [TS]

00:34:49   that I think it's just that Apple is trying to hire somebody to manage their [TS]

00:34:53   very high end retail stores and it just so happens that most other very high end [TS]

00:34:57   retail stores are in the fashion business I don't know I've where there's [TS]

00:35:01   smoke there's fire Marco thing that you can wear i mean there are even pronounce [TS]

00:35:07   the smoke to be pronounced able to do something that you where they do make [TS]

00:35:13   things that you wear the iPods with little clips on them [TS]

00:35:16   you wear them sort of just it's one short step from there and something that [TS]

00:35:20   you mister like a slap bracelet your belly button piercing or whatever [TS]

00:35:27   they're going to do whatever the kids this is going nowhere good quickly all I [TS]

00:35:31   have to say is I'm very much looking forward to WBC shirts this year cuz they [TS]

00:35:35   are clearly going to be phenomenal [TS]

00:35:38   given all of these fashion people that are being hired [TS]

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00:36:43   these templates it's a really great they want design awards it's incredibly easy [TS]

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00:36:52   figure something out or whatever else which is unlikely I know but [TS]

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00:36:58   time right here in new york city that's growing every single day actually I [TS]

00:37:02   don't know for sure they might be hiring somebody every single day but you know [TS]

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00:38:16   so thanks a lot to Squarespace for supporting the show their everything you [TS]

00:38:20   need to create an exceptional website thanks guys they always have a special [TS]

00:38:26   place in my heart for sponsoring neutral it is sponsored all of neutral they they [TS]

00:38:34   are that awesome and if I can disclose this I think they're sponsoring more [TS]

00:38:39   episodes in the future [TS]

00:38:40   no way so that cool so thanks a lot of space now in the past and forevermore [TS]

00:38:47   for something vaguely Catholic about that so before we get all our listeners [TS]

00:38:55   what do you wanna talk about such I D four-minute yeah actually I finally used [TS]

00:39:00   a lot this weekend and I turned it off as soon as I got in the car to go home [TS]

00:39:03   really can I do not see why everyone does not like it I I really liked it a [TS]

00:39:11   lot [TS]

00:39:11   well I liked it when I was using it but if i dont have to be using it it's not [TS]

00:39:15   like it's not that transparent that I can just use it all the time it's a very [TS]

00:39:20   close but it's a little bit too slow and it misses a little bit too often like I [TS]

00:39:25   had mine mine refused my finger about maybe one every 20 or 30 tries so that's [TS]

00:39:34   enough to get you that grumpy well it would happen you know maybe twice a day [TS]

00:39:37   or something and and that's like that's that's just enough that it reminds me of [TS]

00:39:42   this this kind of sometimes sucks you know and so it was it was just a little [TS]

00:39:48   bit I don't know it it's it's very close to being good enough for for my [TS]

00:39:55   ridiculously picky standards but not quite [TS]

00:39:59   it's a little bit too slow and just slightly too unreliable again it's close [TS]

00:40:03   but I would say I would say if Icahn if my father positive re- stayed the same [TS]

00:40:11   and it just got sick like maybe half the time it got fat fast enough that I could [TS]

00:40:15   do it in like half the time I would turn it back on all the time so maybe you [TS]

00:40:19   know maybe the iPhone six or whatever will be faster and who knows but for now [TS]

00:40:24   I think I'm gonna turn it on when i know im gonna be out in public a lot of [TS]

00:40:27   conference but for my day today you swear I'm around nobody except my family [TS]

00:40:32   and my dog I don't think I'll leave it on your phone unlocked because someone's [TS]

00:40:40   gonna steal it from you get access to all your information I did read that he [TS]

00:40:44   first of all he was under the impression that I live in New York City which I [TS]

00:40:46   don't and so basically I don't put up now but his [TS]

00:40:53   the justice of his his response which was which was on point for the most part [TS]

00:40:57   I think most would agree with the gist of it is that it's it's kind of like [TS]

00:41:02   your ethical duty as a responsible technology owner to lock your phone [TS]

00:41:07   because not only do you have your own data protection but you also have [TS]

00:41:12   everyone in your address book of their data to protect as well and if somebody [TS]

00:41:18   has possession of your phone they can do quite a lot they can you know if they if [TS]

00:41:20   they can open up your email if they can receive email then they can do things [TS]

00:41:24   like received password resets for pretty much any service and and in the log in [TS]

00:41:29   as you and other services they can take your home address book they can take [TS]

00:41:32   everyone's names and phone numbers even like you know if your friends are like [TS]

00:41:35   any celebrities are in rights liberties than you know than their public [TS]

00:41:39   information or their their private information could be taken to and that [TS]

00:41:42   could be a comedian at least for them so even emcee hammer exactly even if I [TS]

00:41:47   don't even know if you still use the phone number but anyways [TS]

00:41:51   so I agree with him that that is a risk however I think most people probably two [TS]

00:41:59   grossly overestimate how much I going public and have a and how many people [TS]

00:42:05   are there when I get there like I really pretty much stay in my small town and [TS]

00:42:11   the town next to us most of the time and there's really any people around I [TS]

00:42:16   rarely even have my phone in my pocket and it's not even a dense enough area [TS]

00:42:19   pickpocketed like it could happen I'm not saying it can't happen but I think I [TS]

00:42:25   think the chances of that happening are so astronomically low that is just not [TS]

00:42:30   worth it for me it's always what I thought when I saw people use their [TS]

00:42:35   iPhones with even just the four digit code check their phones just obsessing [TS]

00:42:41   about their concert their phones indeed see them doing it and it also see them [TS]

00:42:44   entering their little number over and over and over again which seemed so [TS]

00:42:49   annoying to me and not only so annoying but like if you want to steal that [TS]

00:42:53   person's phone spent five minutes next to them wait for them to check a hundred [TS]

00:42:57   times watch them type in that same four-digit code over and over and over [TS]

00:43:00   and over again see where their fingers are like this is not rocket science and [TS]

00:43:03   then take their phones like an extra five min investment at least with such I [TS]

00:43:07   D you have to make more of an effort to to figure out my wife got her phone died [TS]

00:43:14   I was just about to ask you that the touch I D I think I would probably [TS]

00:43:18   unable because I couldn't bring myself to do the four digit code thing that I [TS]

00:43:23   was just too much of a burden on you know even when I'm out of the house now [TS]

00:43:27   that I have an iPhone so it's not an issue but if I did have an iPhone I [TS]

00:43:31   don't think I would enable the four digit unless I was going into an area [TS]

00:43:34   where something I risk of losing my phone was getting much higher but I [TS]

00:43:37   think I would enable the fingerprint thing every time I went outside although [TS]

00:43:41   that's not in control center and it had actually go into settings and turn on [TS]

00:43:45   the thing everything so that that might be a little bit but I think I would give [TS]

00:43:48   it more of a go just because [TS]

00:43:51   it passes my threshold for like I'm going to endure this annoyance for the [TS]

00:43:56   slight added safety because some reason it once you accept that there is this [TS]

00:44:01   step in the process of taking out your phone that is unlocking it if you can [TS]

00:44:05   make that step pretty easy I'm willing to accept that as a step in the process [TS]

00:44:09   if you're not willing to accept that is a step in the process that is just like [TS]

00:44:12   it better be zero time or it's constantly annoying and I think I could [TS]

00:44:17   get with the program with such idea but I don't think know she's already enabled [TS]

00:44:22   disabled that we'll see I'll see how she left her she didn't she never use a lock [TS]

00:44:27   of her previous year was actually unlocked yet to be clear you have to use [TS]

00:44:31   a pass code of some variety when such ideas on because if you reboot for [TS]

00:44:35   example it won't let me do touch I do to unlock you have to use the passcode and [TS]

00:44:39   there were some other circumstances I don't recall well if you can't get in [TS]

00:44:43   touch I D to fall back on a passcode I don't think it has to be four digit I [TS]

00:44:47   think you can use like a crazy alphanumeric one bright I just about [TS]

00:44:50   like it you can either do the simple task over his four digits or even have a [TS]

00:44:54   text box enter whatever you want with regular keyboard yeah that's that's the [TS]

00:44:58   regular keyboard is only slightly more difficult to shoulder sir from somebody [TS]

00:45:01   actually I should point out I have not tried this but earlier on double D in [TS]

00:45:07   the chat said hate the way I fixed all the issues with not registering my [TS]

00:45:13   finger is to have the same finger as two entries in the deregistration you know [TS]

00:45:21   they mean so say take your right thumb you register your right as two [TS]

00:45:27   independent fingers and that makes it a lot better in a lot less likely to mess [TS]

00:45:33   it up which I have not tried but it sounds reasonable to me it's interesting [TS]

00:45:37   isn't it would even accepted ya know like it's just a question of like you [TS]

00:45:45   know when they tell you to put someone in all sorts of different positions he [TS]

00:45:48   just a different set of positions the second time [TS]

00:45:50   you know it's just more data yeah I mean I had my experience with it has been [TS]

00:45:54   great it's certainly fail sometimes but I guess to the differences I look at it [TS]

00:45:58   the same way John does which is you know what there is another step in this [TS]

00:46:02   process that at least 80% of the time for me it's I don't even notice it I [TS]

00:46:08   don't even think about it and then the other small portion of times twenty [TS]

00:46:11   percent of the time I do notice it you know I'm maybe I have to try again but [TS]

00:46:14   my data in principle is that much more secure and that's a price I'm willing to [TS]

00:46:18   pay much more so than than the price of having even a four digit symbol lock [TS]

00:46:24   code which I never liked it frustrated me every time I turned it on which is [TS]

00:46:28   basically only when I was at conferences so I i gave two thumbs up it's terrible [TS]

00:46:33   that ends up being I gave two thumbs up to touch idea it's been really good one [TS]

00:46:38   thing I wanted to ask you guys about though is do you think this is coming to [TS]

00:46:41   both MacBook Pros and the desktop Macs I guess specifically perhaps the iMac and [TS]

00:46:50   I i assume we all agree that it's going to be on iPads as soon as possible I'm [TS]

00:46:55   gonna say no on the max the year because right now I mean first of all you know [TS]

00:47:04   they sell so many fewer max the the motivation to bring cutting-edge [TS]

00:47:07   features to them is way lower me look we don't even have built-in cellular modems [TS]

00:47:12   on the max and that's like even when they launched one called the MacBook Air [TS]

00:47:16   and didn't build in an aircard I mean that's crazy you know they say we like [TS]

00:47:21   obviously the mat like putting new hardware features in the Mac is [TS]

00:47:24   obviously a low priority but also I think it's just because the design of it [TS]

00:47:28   requires that secure enclave thing and if you look at you know what this is [TS]

00:47:33   if you look at the end tech article on a seven meeting kind of Selig what what [TS]

00:47:38   that means and it's it's this pretty deeply integrated architecture as part [TS]

00:47:43   of the the new ARM architecture whatever it is and so [TS]

00:47:49   I don't think they would do it in a way that wasn't just a secure the phone and [TS]

00:47:53   we know in regards to not only just recognize your finger printed in regards [TS]

00:47:57   to not letting anything else [TS]

00:47:59   access fingerprint data like no other software on the computer know even not [TS]

00:48:02   even the CPU you know stuff like that doing the doing the hashing and then [TS]

00:48:06   even locking the hashes down super tightly in this secure area so this is [TS]

00:48:11   all enabled by like special hardware features of the new ARM architecture and [TS]

00:48:17   as far as I know I don't think there's anything that Intel but who knows [TS]

00:48:20   they've always leak that Intel's always worked in little feature like this like [TS]

00:48:23   in their specs and nobody ever uses them so they might have them but I don't [TS]

00:48:26   think they do right now and so I don't think I don't think it's gonna come to [TS]

00:48:31   the portables anytime soon and even come into the iPad's obviously I think it's [TS]

00:48:37   only going to come to iOS devices that have the a seven or better and right now [TS]

00:48:43   the iPad Mini is only a five so the question is if they if they're about to [TS]

00:48:48   do a retina iPad Mini which i think is pretty pretty likely so it's certainly [TS]

00:48:52   possible but it's it's pretty likely at this point if they're about to release [TS]

00:48:56   that you have to ask you what's the price point nothing gonna be in cannot [TS]

00:49:00   even support you know there is already cheap so can that support and a seven [TS]

00:49:06   and a Retina screen in one year I'm guessing probably not I'm guessing the [TS]

00:49:11   retina iPad Mini is probably gonna have an A six sacks chip and not the 87 X I [TS]

00:49:17   was just gonna call that getting the full-size iPad will have a seven X [TS]

00:49:22   entirety because first of all so Apple needs some segmentation here [TS]

00:49:27   Apple needs some reasons for people to buy the big one and it was a big one [TS]

00:49:32   they make way more money on it and there's a lot more room there for four [TS]

00:49:37   up cells as well so I think I think we're gonna see that comes from the iPad [TS]

00:49:42   this fall as big I've had all day and the Mille won't have it this year that's [TS]

00:49:47   that's my guess I kind of agree that it's not like they were gonna see this [TS]

00:49:52   in Max anytime soon [TS]

00:49:53   but for the secure enclave stuff if it doesn't already have something like that [TS]

00:49:58   they will soon because Intel want into all the businesses that arms into and [TS]

00:50:03   this is even ignoring you know the possibility of a Mac based on ARM [TS]

00:50:07   system-on-a-chip you know like this these type of features now only can [TS]

00:50:12   Apple get it if they want it [TS]

00:50:14   couple of years down the line but intel's going to want to offer it [TS]

00:50:17   because they're going to want to offer their chips to people who do things like [TS]

00:50:20   this and because Apple has some fingerprint thing in their thing that [TS]

00:50:23   seems to be reasonable successfully we have heard all crazy backlash or no late [TS]

00:50:27   night jokes about how fingerprints don't work like its moral I had a late lunch [TS]

00:50:31   that the best you can hope for [TS]

00:50:33   and again this is a forward-looking technology and blah blah blah like this [TS]

00:50:36   is the cutting edge but a couple years down the line when it's less cutting [TS]

00:50:40   edge if it turns out to be something that people like laptops have the same [TS]

00:50:44   exact problem and that you should use a screen lock whenever you're away from [TS]

00:50:48   your laptop and stuff like that but a lot of people don't because I'm going to [TS]

00:50:52   keep typing your password over and over and over again even though you have a [TS]

00:50:54   real keyboard I do to work my screen has a password lock and I'm sick of typing [TS]

00:50:59   in all day every time I get up and leave my computer and come back down to it if [TS]

00:51:03   I could put my finger on some little spot that's fasten my password and i [TS]

00:51:07   would do it so if this convenient becomes addictive to customers it's only [TS]

00:51:14   a matter of time before it shows up everywhere because there are so many [TS]

00:51:17   instances where you have to enter credentials on the Mac purchasing stuff [TS]

00:51:22   authorizing you know if an access if you're a nerd user whatever how I would [TS]

00:51:28   use it for like a sage you know keep passcode stuff I could the opportunities [TS]

00:51:35   for integration seem great and now the point about three days a good one like [TS]

00:51:38   that seems like a no-brainer deborah has the company is also crazy theories about [TS]

00:51:42   why isn't happening 3G in any in any of its products some sort of thing with the [TS]

00:51:46   carriers are they don't like I don't understand why you there but the [TS]

00:51:50   simplest explanation is the most compelling like Marcus I just don't care [TS]

00:51:54   that much you know maybe someday maybe they won't but that's another feature [TS]

00:51:59   that can you think of anybody who buys the MacBook Air and travels a lot [TS]

00:52:03   who would not offer 3G option or 4G option if it was like it is on the iPad [TS]

00:52:08   where you pay per month and the extra hardware is you know hundred extra bucks [TS]

00:52:13   or whatever people buy that the second I would be amazing selling it would make [TS]

00:52:18   them more useful that argument is to get studies teacher no matter how convenient [TS]

00:52:23   it and how much people want it can't be bothered because divided into two lower [TS]

00:52:27   than that important who knows but if he continues to be even like you know [TS]

00:52:34   middle of the road successful people don't love it but it's no more than [TS]

00:52:37   typing in something it's gotta spread because the technology required to do [TS]

00:52:42   that will become cheaper will spread to more different vendors will just be [TS]

00:52:47   everywhere so I let them up report back in five years and we'll see if such [TS]

00:52:51   ideas spread outside the iOS round but I would not be surprised I would say also [TS]

00:52:55   the demand for or rather the need for touch I D on laptops is lower in that [TS]

00:53:02   you know they can and they discuss this in the Keno and then when they unveil it [TS]

00:53:05   for the iPhone and you know that nobody likes their phone because it's hard to [TS]

00:53:09   know that comedians frequent a comedian so nobody does so on a laptop though [TS]

00:53:15   even though I'm all picky about me a minute phone on my laptop I've always [TS]

00:53:21   used full disk encryption but I use full disk encryption and I have the password [TS]

00:53:27   required on every wake up and a pretty aggressive sleep time out and the reason [TS]

00:53:31   why is because I don't sleep and wake my laptop that much like its Alex left [TS]

00:53:35   phone we might see the way it thirty to fifty times a day at least [TS]

00:53:39   public office like every time anyone walk away from the desk at work not just [TS]

00:53:46   because its work policies because if you don't your co-workers will be no send [TS]

00:53:49   emails that say you forgot to lock your computer and other terrible things [TS]

00:53:53   wallpaper but still i mean but how I mean how often do you get up from your [TS]

00:53:56   desk at work like how many times per day compared to having to commit how often [TS]

00:54:00   do you think about all the other things too like you know how many times we've [TS]

00:54:04   got a web form I thought of that kind of autosomal automatically but the extra [TS]

00:54:07   security of having a fingerprint thing to autofill stuff versus like oh god of [TS]

00:54:13   someone gets them on my computer they have access they can log in as me a [TS]

00:54:16   gmail continues two factor auth or something and because my browser will [TS]

00:54:20   just auto fill it just a case where you're adding security where none [TS]

00:54:26   existed before because now if you get to someone's unlocked Mac and they say [TS]

00:54:29   their passwords you can just go to the web page of auto fill you with great in [TS]

00:54:34   his them and have access to all our stuff that we all love keychain and we [TS]

00:54:38   love the convenience of like one Password of remembering passwords but [TS]

00:54:40   having it be so easy for someone to get access to all your password just because [TS]

00:54:45   they have access to your unlocked Mac is not good for any kind of security [TS]

00:54:49   sensitive situation if you could be as simple as putting your fingers on [TS]

00:54:53   something and hey when you're using a Mac your fingers are already on the [TS]

00:54:56   keyboard and has lots of keys there like it seems like a natural fit that [TS]

00:54:59   eventually I mean it like 3G [TS]

00:55:02   got happen eventually eventually met some nice laptop us to have wireless [TS]

00:55:07   like right now maybe not this year maybe next year but eventually it has to be [TS]

00:55:11   soon become so cheap that you know kids toys have it just it just has to happen [TS]

00:55:17   so if this fingerprint stuff continues to be useful and nothing better replaces [TS]

00:55:23   it it's it'll be in Max eventually amor use it for all the things that we [TS]

00:55:26   currently use passwords for animal like it somebody actually pointed out to me [TS]

00:55:32   on Twitter a while back that perhaps if there is a touch I D in the portables [TS]

00:55:37   perhaps it would be under the the touchpad and so the whole touchpad would [TS]

00:55:42   be one big sensor which I thought was interesting [TS]

00:55:45   that sounds like it's unrealistic though because the the sensor in the phone is [TS]

00:55:50   super high resolution and to make one that large at the size of these giant [TS]

00:55:55   touchpad on the modern Mac laptops that's that's probably cost prohibitive [TS]

00:55:59   putting into the key campus certainly the easier one with current tech buddy [TS]

00:56:03   depends on how many years and that usually goes things get cheaper cheaper [TS]

00:56:06   and cheaper and eventually maybe putting in the trackpad isn't as crazy as it is [TS]

00:56:11   today [TS]

00:56:11   you know right now and it occurred to me just a moment ago that this is our last [TS]

00:56:16   show before the October 22nd event so I feel like it would be remiss of me not [TS]

00:56:22   to ask you to any other thoughts on what will be announced all start with myself [TS]

00:56:26   I didn't think that there will be rain iPad Mini until the last week or so I'm [TS]

00:56:32   starting to lean toward their being one and so I'll go on record and saying I [TS]

00:56:37   think that there will be around my pad many also was just thinking to myself if [TS]

00:56:43   there isn't a reason I've had many I kind of wonder if we'll get iPad Mini in [TS]

00:56:49   colors on the iPad the iPhone 5 see so you know hey we didn't give you the [TS]

00:56:55   right now you always wanted but we've got these three colors in so that would [TS]

00:57:00   be kind of your the second the next best thing but in terms of everything else i [TS]

00:57:06   mean i i suspect and hope I really hope we see updates to the laptops one of the [TS]

00:57:12   house while they were waiting on is that right [TS]

00:57:13   I would hope that will see that I think we'll get in for more information about [TS]

00:57:17   the Mac Pro I obviously we get more information about Mavericks but I'm [TS]

00:57:22   going for YES on the retina iPad Mini Marco I'm I'm going to modify your [TS]

00:57:29   prediction of the of the iPad Mini slightly first of all I think I think [TS]

00:57:34   it's pretty clear that you know we've seen parts leaks not not to the level of [TS]

00:57:38   BC before phone launched but I think we've seen enough parts leaks that I i [TS]

00:57:42   it looks pretty clear they're not doing plastic that that the cases are the case [TS]

00:57:46   for the many looks pretty much the same as the old one but a little bit thicker [TS]

00:57:49   it's pretty much just read my guess is we see right now many but they keep the [TS]

00:57:55   old one around at a cheaper price and the retina price goes up [TS]

00:57:58   because right now you know they had the iPad Mini 329 and that's the current [TS]

00:58:03   price I believe that's right so that is cheap enough that they sold a butt ton [TS]

00:58:09   of them this year but everyone still undercutting the crap out of them and [TS]

00:58:14   apples not gonna try to like match the the Kindle Fire crap box price but they [TS]

00:58:20   can at least try to reduce the gap cited by reason of them in the first place so [TS]

00:58:25   I'm guessing the old many sticks around for another year [TS]

00:58:29   same way they used to do with phones and still kinda do so many sticks around at [TS]

00:58:34   a little bit less maybe become as 300 instead of 3:30 or maybe maybe even like [TS]

00:58:41   279 something like that but you're not like a massive jump less not 200 bucks [TS]

00:58:46   but less and then the retina comes in at a higher price basically I'm I'm [TS]

00:58:53   agreeing with our Jones in the chapter I'm saying right now not gonna goes down [TS]

00:58:58   to 300 ish retina goes up to about 400 ish because I think they're going to [TS]

00:59:03   need a little bit more margin to pull that off well obviously you can look and [TS]

00:59:07   you can see like the newest big kindle fires and and the newer Nexus 7 Nexus 7 [TS]

00:59:14   you can look at it like cheap tablets that that have very high res screen has [TS]

00:59:20   reached for her screenwriter you can look at those and they're able to cram [TS]

00:59:26   in those high density screenings into these cheap price point so obviously [TS]

00:59:29   it's possible to do that but Apple tends to build in you know better cases that [TS]

00:59:35   are screened types in a better angles and color and stuff like that and then [TS]

00:59:38   do you usually have a more powerful GPU and so there's all these things so I'm [TS]

00:59:44   guessing Apple can't comfortable can comfortably do a good right now many at [TS]

00:59:50   3:29 this year so there instead going to split it and go lower and higher for the [TS]

00:59:56   retina I'm guessing the retina will also have the ASIC sex as I said a few [TS]

01:00:00   minutes ago and not the 87 formerly for cost concerns [TS]

01:00:04   and yeah and then the iPad 5 is gonna be a little bit smaller and really fast and [TS]

01:00:09   probably have you seven expert who cares because it's too big [TS]

01:00:11   John I'm kind of upset about these smaller frame around me the iPad [TS]

01:00:19   whatever number it's up to now the big 12 I like the big one like the bigger [TS]

01:00:23   screen and don't like too many in one of the things I don't like about the Mini [TS]

01:00:25   is the the edges are so small they want you to hold it not by the frame but [TS]

01:00:30   rather like around the back of it and so the shrinking you know if if all the [TS]

01:00:33   parts leaks are to be believed then I do believe them they're shrinking the frame [TS]

01:00:37   around the iPad 54 just kind of a shame still big ass off to try it out but [TS]

01:00:42   anyway that's that's the iPad I want some day or something like that to [TS]

01:00:45   replace my iPad 3 or iPad 3 does feel like it weighs a ton but it's it's still [TS]

01:00:51   pretty solid starters a little and I did upgraded I'm looking forward to the big [TS]

01:00:57   iPad Mini Mini has to be run in this year's just has to be in if it's not [TS]

01:01:01   they will get slammed in the press and they will deserve it because I find you [TS]

01:01:05   want you gotta do what you gotta do to protect margins it wasn't a big deal now [TS]

01:01:10   everybody has a Renault little tablet and labor market said is true maybe the [TS]

01:01:14   using cheaper displays or whatever but some of them are not that bad I've seen [TS]

01:01:17   a lot of 27 inch tablets they do not look like crap displays like the [TS]

01:01:20   shipping with those crazy pentile things don't even have real RGB pixel somebody [TS]

01:01:25   screaming some of them some of them are but otherwise the name-brand good 7 inch [TS]

01:01:31   Android or Kindle tablets like 200 bucks and the retina and they're not bad [TS]

01:01:37   products yes the head with your GPU's in may be slower CPUs and they don't use [TS]

01:01:41   the hose but absolutely positively Apple must ship a run the mini whether they [TS]

01:01:46   keep around the old one [TS]

01:01:48   like Apple's running an experiment with the iPad to where they want to figure [TS]

01:01:52   out you know do people keep buying it because it's cheap or because it's big [TS]

01:01:56   and so they made a small one that was also cheap and so it's like we're going [TS]

01:02:00   to have the choice you're the chief big one of the chief small one and now [TS]

01:02:03   presumably Apple has enough data to know whether or not they should include the [TS]

01:02:10   keep keep around the non-random [TS]

01:02:12   me I just don't know what the answer to that question is they know because they [TS]

01:02:15   can look at this and now they run the experiment that represent of controlling [TS]

01:02:18   for the variables they had you know 29 ready devices one big one small both [TS]

01:02:23   cheaper than everything else which one is selling more what it what people say [TS]

01:02:26   about why they bought or whatever so I would not be surprised if they didn't [TS]

01:02:31   keep around the old one because I think the results of the experiment my guess [TS]

01:02:35   is that people wanted the cheaper price not so much the bigger size but only [TS]

01:02:39   Apple knows for sure so we'll see [TS]

01:02:41   for the for the MacBook Pros I'm assuming they're gonna be announced that [TS]

01:02:46   kind of attention to it until timelines again we talked about in previous shows [TS]

01:02:50   the thing I'm really looking for is the MacBook Pros because they know that the [TS]

01:02:57   other line has been updated this year will have a discrete GPU at all in any [TS]

01:03:02   of the model choices or will it be Irish pro graphics down the line because as we [TS]

01:03:08   said before Apple could say no discrete GPU in any of the MacBook Pros and spend [TS]

01:03:15   it with some marketing mumbo-jumbo and some graph that shows say it's not [TS]

01:03:18   really that bad about the same as it was before and look at the sexual battery [TS]

01:03:21   life together whatever or will there be a last gasp of the discrete GPU and on [TS]

01:03:25   either summer all the models are still have discrete GPU but you use it less [TS]

01:03:29   and less except for maybe when your game because I R approaches that good so [TS]

01:03:33   that's what I've been looking for their Mac Pro I would like a price on that but [TS]

01:03:38   I'm not holding my breath I have no idea what I'm looks like for the Mac Pro [TS]

01:03:41   again I don't quite understand that this point why they wouldn't announce pricing [TS]

01:03:47   their products so far in advance anyway why not just tell us how much gonna cost [TS]

01:03:51   surely you know by now there's no part of it that you're waiting for pricing on [TS]

01:03:54   you have pricing for CPUs from Intel you have all the other parts all that good [TS]

01:03:58   stuff well wait a minute isn't LCP pressing public I mean the deals have to [TS]

01:04:03   be signed by now barring any unforeseen having difficulties has to know what [TS]

01:04:08   their supply costs are for this machine and you know it you know maybe they [TS]

01:04:13   aren't allowed to reveal the pricing of thing using this new still kind of [TS]

01:04:17   unreleased until she doesn't stop apple from [TS]

01:04:20   prices of its products also where once we also haven't seen as far as I know [TS]

01:04:27   the CPUs in the newspaper that the CID 532 I don't think we've seen any of them [TS]

01:04:33   in the wild anywhere else yet no one else selling those CPUs yet so it's [TS]

01:04:38   possible apple just waiting on Intel to deliver enough of them yeah I don't know [TS]

01:04:42   how much shipping them to say like you know I'm surprised and you know will be [TS]

01:04:46   on sale later this year [TS]

01:04:48   whatever retina displays are linked with the Mac Pro and please please please we [TS]

01:04:56   all want to get a feeling that maybe not this year [TS]

01:05:00   yeah I give give give that may be a 50% chance of being scared no matter how [TS]

01:05:05   much we want the washington doesn't make it so that's a shame that the Mavericks [TS]

01:05:08   I have i mean we all know that bullshit that the gym they like to give [TS]

01:05:15   developers some time to get their applications ready for Mavericks and put [TS]

01:05:18   them up into the store and stuff like that how much time not much fun that [TS]

01:05:22   much and how long do they usually get developers like it but I was 7 p.m. in [TS]

01:05:26   like two weeks before usually have one week on iOS yeah so it's not outside the [TS]

01:05:32   realm of possibility of the Mavericks the prices announced and they say hey go [TS]

01:05:37   to the store after we get off the stage and you can get it today I tend to think [TS]

01:05:42   you're right about that you know something that just occurred to me I [TS]

01:05:45   don't think this is going to happen but do they are the Apple currently selling [TS]

01:05:50   any iPhone with the dock connector earning more uniform is still for sale [TS]

01:05:55   right well what i was gonna say is what if they said you know what the only [TS]

01:06:02   iPads are selling are the current gen many the NextGen many that the oh that [TS]

01:06:08   the one that's going to be new in a week or less than the iPad for is now the [TS]

01:06:14   cheap big iPad the iPad 5 obviously is the new [TS]

01:06:18   big iPad so if it wasn't for the for us which already ruins my argument was [TS]

01:06:24   going to say hey look we're all off the dock connector dock connector is gone [TS]

01:06:28   and then what if they did the same thing with hey we're doing a new iMac with the [TS]

01:06:31   either for KR Retina Display obviously with that comes the Thunderbolt Display [TS]

01:06:36   upgrade which is now ready to go and by the way there's a retina MacBook Air and [TS]

01:06:40   we've heard you got retina MacBook Pro Circuit everything is ready and [TS]

01:06:43   everything is on the Lightning connector everyone is happy I don't think that'll [TS]

01:06:47   happen but it would be it would be a neat story line for the event that's [TS]

01:06:51   next year by any chance of getting getting around into the air is difficult [TS]

01:06:56   for the battery perspective and the IMAX difficult from a cost per se just [TS]

01:07:01   probably crying out loud for the billion dollar top 10 device can you get it [TS]

01:07:06   because it can drive them out and run the displays offered this president know [TS]

01:07:13   what we can do it by just play elsewhere what do you think that rumor rumor about [TS]

01:07:17   the potential 12 inch Retina MacBook Air did not say that I did I don't [TS]

01:07:25   understand why that would be useful [TS]

01:07:28   well I think it's interesting so so John basically finally to it the the rumor is [TS]

01:07:33   that this week the rumors that they're working on a a 12 inch Retina there that [TS]

01:07:39   would potentially replace the existing airline up with just the one model of [TS]

01:07:43   the swelling and it would be substantially smaller and thinner than [TS]

01:07:47   the current revenue lineup which is pretty impressive and append the [TS]

01:07:53   apparently it's like even like redefining portability even further than [TS]

01:07:57   the original ferreted something like that so here's looking at you think used [TS]

01:08:02   to monitor so it says mid 2014 are you missing right now just talking in [TS]

01:08:10   general I think first of all you know this is just an analyst ridiculous how [TS]

01:08:17   many analysts now I change myself on Twitter so obviously this this is really [TS]

01:08:24   more of speculation in all likelihood that actual tip [TS]

01:08:29   and certainly pretty far from from credible or likely given a sourcing but [TS]

01:08:34   I think an interesting thing to consider and if they did it I think it would be [TS]

01:08:41   really cool segmentation perspective that I see this at work as people are [TS]

01:08:46   getting newer laptops when I see someone with like a 13 inch Retina MacBook Pro [TS]

01:08:50   that if you had shown me that before the air existed that must be the new MacBook [TS]

01:08:55   Air because like the pros now that the obstacles are gone and the spinning [TS]

01:08:58   disagreement like getting thinner and smaller so you need some way to further [TS]

01:09:03   differentiate the air because that the 13 inch pro [TS]

01:09:06   is like creeping up on air territory like if you if you had an original [TS]

01:09:09   MacBook Air and the current retina 13 inch pro 30 and 40 is bigger it's [TS]

01:09:15   thicker but not that much bigger and not that much thicker like it doesn't taper [TS]

01:09:18   anything but they're both pretty darn portable so if you want the air to [TS]

01:09:21   continue to have the reputation of the super light thing it makes perfect sense [TS]

01:09:25   to say ok we're seeing the 13 inch round to the MacBook Pro because it's you know [TS]

01:09:30   it's not as thin as they would be but we really want to emphasize super-duper [TS]

01:09:35   portability eleven-inches' little bits quindi so maybe 12.5 decreases rooms [TS]

01:09:40   either but consolidating the airline downrange to further emphasize its super [TS]

01:09:46   duper portability is a good idea if you continue to have the 13 inch Retina [TS]

01:09:50   because there is getting sicker every year it's it's pretty nice machine and [TS]

01:09:56   also you know that this rumor if it's if it's completely true which as it is very [TS]

01:10:00   unlikely but if it's completely true that they would actually replace both 11 [TS]

01:10:06   and 13 with this one super Sun 12 that could be interesting as right now you [TS]

01:10:11   have the 11 and 13 are very different sizes like you wouldn't think so if you [TS]

01:10:15   just look at a picture like head-on but in practice there there's a substantial [TS]

01:10:19   gap between them and the 13 is very thin but not that small and the 11 is really [TS]

01:10:28   small but you can't fit anything on that screen like it is impossible to fit or [TS]

01:10:33   see anything on that screen and so to have something that's a little bigger [TS]

01:10:38   than the 11 but not as big as 13 I think really could be better than both of them [TS]

01:10:42   thing you can do is the traditional thing of a reducing the space around the [TS]

01:10:47   elements and bright as a crash protection issue there as well but [TS]

01:10:50   that's the easy way to shrink the 13 without actually shrinking the screen [TS]

01:10:54   size you know something they have a lot of options with the air in terms of [TS]

01:10:58   retina it's always been battered me look at the thicker case on the many rumors [TS]

01:11:02   around you know the same thing happened with the iPad iPad 3 baker to you just [TS]

01:11:06   need more battery for their run a display and that's why they have to do [TS]

01:11:09   this new design like you know that I think I think it says that it's it's [TS]

01:11:13   shaped more like to recommend it for over its where it's not a wedge-shaped [TS]

01:11:17   anymore it's it's it's square it's flat and I think you'd like the problem the [TS]

01:11:22   11 inch air until the most recent one that has watching it at its improved [TS]

01:11:26   substantially but live in a shared in addition to having a really tiny screen [TS]

01:11:30   also just has a substantially smaller battery than 30 just because there's no [TS]

01:11:35   room to put one and they just made it exactly and so if they made it not [TS]

01:11:41   tapered if they just made the whole thing a uniform thickness that would [TS]

01:11:45   give tons more space up front under the under the wrist rest to put a nice big [TS]

01:11:49   thick battery pack taper taper is a conceit you can afford to maybe when [TS]

01:11:54   you're making a design statement but as the years pass like remind me again why [TS]

01:11:58   gets thinner and because it's not actually all that's at the other end [TS]

01:12:02   either and we're sacrificing a whole big Wenjun lithium-ion battery space that we [TS]

01:12:07   could have like especially when it's sitting there on a desk in front of you [TS]

01:12:10   you don't really care thats dinner in the front that is at the back and looks [TS]

01:12:14   cool and it's close but when you're carrying it like it's it's a difficult [TS]

01:12:18   tradeoff especially the 11 inch was just feels like you would think the [TS]

01:12:21   eleven-inches' gonna have always amazing battery life is so small light but not [TS]

01:12:25   you know same class of CPUs in the 13 and it's just too much battery on a [TS]

01:12:31   smaller screen but the only like a layperson likely to deliver better [TS]

01:12:37   battery life the 13 but it does not just cant with the current technology down [TS]

01:12:41   there so we need more batteries and battery while we're on the subject of we [TS]

01:12:46   never got a chance to talk about the rumors about the a seven potentially [TS]

01:12:50   being brought to the Mac that's why it's going 64 bit [TS]

01:12:54   and the potential for arm-based Mac laptops in the future [TS]

01:13:00   one of the reasons why I didn't think that really had a lot of water is [TS]

01:13:05   because the CPU design doesn't actually have that massive an impact on the [TS]

01:13:12   overall better last that would be that really you know you're not going to have [TS]

01:13:15   like you're going to get on ARM CPU and had a lot of last month like it's not [TS]

01:13:19   it's not that late you still have the screen the ramdisk like everything else [TS]

01:13:24   that you have to power and the screen being pretty big one and so I don't you [TS]

01:13:30   know now that we see as as Intel's upping their game and you know what has [TS]

01:13:34   well doing not only a big CPU power reduction but also a lot of other [TS]

01:13:39   components on the motherboard being more smart about the power usage I don't [TS]

01:13:43   really think there's that much of a need to make the CPU like dramatically lower [TS]

01:13:49   power in a laptop to the point where be worth an architecture switch that would [TS]

01:13:52   be disruptive and and by the way to switch to a slower architecture which [TS]

01:13:56   should make any elation difficult to to do what I like every other exceptions [TS]

01:14:01   they've done so I don't I don't really see it happening and I don't really see [TS]

01:14:06   what it would gain that would be totally worth it to me if you already have a 12 [TS]

01:14:11   hours of battery life on a laptop using a fast CPU [TS]

01:14:16   what how much demand really would there be four that need to talk about this [TS]

01:14:22   case I'm not crazy for me I thought we did as well I talked about Bay Trail and [TS]

01:14:28   and Intel how intel's you getting in the area of super low power CPU that are [TS]

01:14:34   kind of meeting in the middle is the question of the house they meet in the [TS]

01:14:37   middle who who ends up coming out the picture of it [TS]

01:14:39   two things first the CPU isn't always using the most power and system but it [TS]

01:14:46   has the highest dynamic range of any component system because when you really [TS]

01:14:49   burn especially with big multicore things when you really burning up and [TS]

01:14:52   using every ounce of the CPU it uses a tremendous amount of power way more than [TS]

01:14:57   the screen way more than an SSD way more than [TS]

01:14:59   and so that that's why it's a problem not that it's always going like that [TS]

01:15:04   unless you're playing a game or something but when it does it has the [TS]

01:15:06   potential to really suck down your battery mean it like that [TS]

01:15:10   think the the current Haswell nears or whatever it's max power dissipation like [TS]

01:15:14   25 watts and like the battery is like 54 watt hours or something so you are not [TS]

01:15:21   getting 12 hours of battery life [TS]

01:15:23   your MacBook Air if you are running the CPU at max power all the time and the [TS]

01:15:28   second thing is that you're not looking for an ARM CPU so much as your arm [TS]

01:15:33   system on a chip and that's why it has all you know how such great powers not [TS]

01:15:38   just because they're better power management CPU part because they move [TS]

01:15:42   more crap onto onto the CPU died or package of the GPU goes on to that [TS]

01:15:47   number discrete GPU in the course of the PCH thing or elected moving more [TS]

01:15:51   components into the ship that's why you can have the you know the 87 [TS]

01:15:54   system-on-chip it's not just the CPU it's like the entire system on a little [TS]

01:15:57   chip and yet there is a big gap between where as well as in the 87th [TS]

01:16:01   system-on-a-chip but again their meeting in the middle and so as as the max try [TS]

01:16:06   as time goes on more and more components are gonna get shoved into whatever the [TS]

01:16:10   chip is that is you know we call the CPU in the neck but really will eventually [TS]

01:16:14   become a system-on-a-chip and the same thing with with phones and everything [TS]

01:16:17   you know chip consolidation will happen is just a question of when it happens [TS]

01:16:21   and it happens first so if you were to stick in a 72 a Mac laptop you get a big [TS]

01:16:27   advantage because the max power dissipation of the 87 is way lower than [TS]

01:16:30   the max participation of has been slower and everything too and so he said was 12 [TS]

01:16:37   hours seems like it's plenty right well it was 24 hours I changed the equation [TS]

01:16:41   of its forty-eight hours that change the equation for certain point it's like a [TS]

01:16:45   it's a discontinuity where you change the nature of the way you work with [TS]

01:16:49   things we're not even that point with phones everyone plays on the phone right [TS]

01:16:52   now because of you going two days without charging your phone you know you [TS]

01:16:57   just feel like well just in case I put a plug it in everything but even if you [TS]

01:16:59   barely used system good idea we're not at the point where you just use your [TS]

01:17:03   phone and charged every week or whatever [TS]

01:17:05   every two days every three days laptop to the same way if you use it all day on [TS]

01:17:09   battery you're gonna have to plug into tonight if they can cross that next [TS]

01:17:14   hurdle you know as the phones get better as computers get better across the next [TS]

01:17:18   hurdle it's worth it for them to do it but like Marco said you have to weigh [TS]

01:17:21   that against the architects changed a lot of stuff and Intel's not standing [TS]

01:17:25   still so we should be watching both of these things watching how much better [TS]

01:17:29   phone battery life gets you know how much more they can wring out of the [TS]

01:17:32   whole system on a chip things and it also watching telling how much better [TS]

01:17:36   they getting in making low-power chips because by the time and an arm powered [TS]

01:17:41   system on the chip is powerful enough to not be embarrassing inside a Mac I [TS]

01:17:45   suspect intel also be at that same price in PowerPoint and be more of a fair [TS]

01:17:51   fight between the two [TS]

01:17:53   not that far because Intel will say hey everything you have already compiled [TS]

01:17:56   compiled for us and like I said in the show we talked to abate rail into was [TS]

01:17:59   gonna be saying doubtful don't put armed CPUs miramax put into a steep using your [TS]

01:18:03   iOS devices that you have one architecture across all your products [TS]

01:18:06   and will be great it will make tons of money come with us so that's that's [TS]

01:18:10   until the game plan we'll see how it works out [TS]

01:18:12   also consider that all the people that I know that use Macs and almost every [TS]

01:18:18   single one that isn't in india Mac Developer that isn't Marco or equivalent [TS]

01:18:22   every single one of them [TS]

01:18:23   runs either parallels or VMware on a regular basis to do their jobs or [TS]

01:18:28   something they absolutely have to do in their personal lives and a lot and that [TS]

01:18:32   that's made a lot easier and I think one of these alluded to this earlier that's [TS]

01:18:36   that Jobs made a lot easier because everything's Intel the chips Intel when [TS]

01:18:40   does intel [TS]

01:18:41   stan is until everything's until and if if the chip suddenly became arm then [TS]

01:18:46   you'd be going back to the the god-awful PowerPC days when their time where you [TS]

01:18:51   would put like a full pc motherboard not physically falling all the bits with pc [TS]

01:18:56   motherboard and expansion slot in order to make your virtualization possible [TS]

01:19:00   I don't want to have to deal with it exists right away but then the days when [TS]

01:19:05   even the Mac Pro has no internal slots on the PC but you don't i mean it's just [TS]

01:19:13   that if you change the processor architecture that that could make [TS]

01:19:17   getting a Mac a lot harder an argument for a lot of people myself included and [TS]

01:19:21   I work on Microsoft stuff all day and I basically live in VMWare Fusion most of [TS]

01:19:25   my work day so that was really shut the door on that or shut the door for making [TS]

01:19:31   a lot clearer but both sides and I have big pluses and minuses they are on a [TS]

01:19:39   collision course just sit back and watch yeah we're good with wrapping up a slut [TS]

01:19:46   or to sponsor this week [TS]

01:19:47   Squarespace and transporter and we'll see you next week now the show they [TS]

01:19:56   didn't even mean to begin this it was accidental [TS]

01:20:01   accidental John [TS]

01:20:05   Casey [TS]

01:20:09   it was accidental and you can show your own team Marco [TS]

01:20:52   titles I really like Siracusa County mall is pretty good I will allow it but [TS]

01:21:04   I do also agree that that is really that out of my system yet to find a better [TS]

01:21:09   one to override Irish program you when did you see that I risk me mumbling the [TS]

01:21:16   word iris like axonal fashion podcast I don't think that should be the winner is [TS]

01:21:23   kind of funny it is pretty good but no one has been trying to correct us on [TS]

01:21:26   using false positive instead of whatever I almost corrected you and I kinda like [TS]

01:21:35   c-level executives with the sea spelled wrong what is it with you with the [TS]

01:21:38   stupid when I pick it's been his suggestion he's on a roll today working [TS]

01:21:43   today suggested this week [TS]

01:21:47   makes me think of like the the sea lion slide from WTC the Pixi linings I [TS]

01:21:54   couldn't adjust to shoulder surfing or the pulling the rug out one that's fine [TS]

01:22:00   what is wrong with you john you got it they're not up on the mountain valley [TS]

01:22:11   executives [TS]