The Accidental Tech Podcast

82: The Flash Storage Is Adequate


00:00:00   I stop downloading something about yes you know my daughter [TS]

00:00:02   but not only my downloading not only what I am writing songs of innocence [TS]

00:00:07   but I'm also I jam writing the Jenny I was getting out as well I mean maybe don't do that gig. [TS]

00:00:17   I already hear I remember you not here that wrote the songs that I can hear and mine was down [TS]

00:00:22   or any of my mega seconds on my my car I don't get any louder throw me how just my by voting with the people this is [TS]

00:00:30   going to be a really depressing episode because not only do we have to talk about some of the news from today [TS]

00:00:36   but we have to talk about a silly monitor is it silly. It's only silly it is that Mundra long promised this is so. [TS]

00:00:46   So every time we've talked about desktop retina [TS]

00:00:50   and every time I've written about us our printer my site the topic always comes up of sometime in the distant future. [TS]

00:00:57   What we actually want is two times the current twenty seven inch resolution which would be fifty one twenty by twenty [TS]

00:01:05   eight eighty. Remember what I call that unlike two times thing. [TS]

00:01:08   Well exactly four times [TS]

00:01:09   but yes if the quad twenty seven inch that's going to talking about who we're going to get a metro you gotta lie that I [TS]

00:01:15   really want to wait for the quad twenty seven inch monitor I'm still waiting at this from Dell. [TS]

00:01:20   Well so anyway so we were saying that this much like I was under the assumption because there are multiple problems. [TS]

00:01:26   Number one is that's just so many pixels at such a density that like like Dell was just able to ship four K. [TS]

00:01:34   Ones that a reasonable price at twenty four inches which is roughly the same density at twenty four inches. [TS]

00:01:40   They were able to ship those like last year or the beginning of this year so that was very very new and that's four K. [TS]

00:01:48   Resolution now this is like I think of like seventy percent more pixel It's a massive jump. [TS]

00:01:52   It's the same exactly the same for the same reason the same type of jump as it was to go from twenty four inch monitor [TS]

00:01:57   thirty eight hours it's like it's a. Big jump in just number of pixels. [TS]

00:02:02   The second problem is that pushing that many pixels uses more bandwidth at sixty hertz than thunderbolt two can supply [TS]

00:02:11   and so the only way to do it is to split it using M S T which is its own kind of massive half supported by Guinness to [TS]

00:02:20   split between two different honorable buses [TS]

00:02:22   and monopolize most of the band with the both of them that you need you need twenty eight gigabits I think Max is [TS]

00:02:30   twenty right. You need twenty eight C. [TS]

00:02:32   Like baseless put it into to have left half right half make the computer make a video card think it's two monitors [TS]

00:02:37   and then in the OAS fix it to see it as one monitor. Basically that's that's the gist anyway. [TS]

00:02:45   So you need a heck of a lot of bandwidth to do this [TS]

00:02:49   and special hardware support special software support so we were all assuming this would not come out for a very long [TS]

00:02:55   time. My estimate was two to three more years. [TS]

00:02:58   Turns out Dell is Dell is announced they're shipping one this winter possibly December ish [TS]

00:03:03   and it's only quote only twenty five hundred dollars and actually four for what that is [TS]

00:03:10   and for the jump that represents that I believe a fair price. There are some caveats to this. [TS]

00:03:15   One of the biggest is we don't know yet whether it runs sixty hertz. That's that's a problem like some. [TS]

00:03:22   There have been some four K. Monitors that around thirty Hertz and it's bad. [TS]

00:03:27   It's like people who use it say it's it's really rough. You do notice the difference. [TS]

00:03:30   It doesn't look right doesn't feel right. You know cause I strain sometimes or whatever. Not good. [TS]

00:03:35   So you really need to be sixty hertz anyway so we don't know that and we don't know like currently for for mac people. [TS]

00:03:44   Nothing in the entire mac lineup has to do with honorable buses except the new MacPro So if this even if this comes out [TS]

00:03:51   assuming it uses two different cables to plug into two different interval buses to achieve that high bandwidth the only [TS]

00:03:56   computer that even might be compatible with is the current math. [TS]

00:04:00   A pro and we don't even know if the macro will have the hardware [TS]

00:04:03   and software tweaks needed street right so it's a pretty. [TS]

00:04:07   There's a huge list of it's here on and on top of all that we don't know this monitor is going to suck. [TS]

00:04:13   We don't like it could as John you know it could be like Dell's monitors have spotty quality some of them are good some [TS]

00:04:19   of them are crappy the previous ones that use M S T The twenty four inch one twenty four inch four K. [TS]

00:04:25   One there were some bugs with the M.S.T. [TS]

00:04:28   Moment ation supposed been fixed but there were some pretty big bugs [TS]

00:04:31   when it launched so it's kind of iffy as to whether this is going to work. [TS]

00:04:37   To me what I think gives me promise here is that if Dell can ship one of these this winter for twenty five hundred [TS]

00:04:44   bucks that means Apple could too if they wanted to. Maybe not for that price. [TS]

00:04:49   Maybe they put it in IMAX first I think they probably would honestly you know I think I think what we're very likely to [TS]

00:04:54   see this fall is a rat and I'm back with this resolution that is positioned above the current generation of IMAX like. [TS]

00:05:01   So it wouldn't replace them it would be a new higher marks it would have to be much more expensive possibly starting at [TS]

00:05:07   three thousand would be my guess. So maybe we'll see that maybe they'll just do four K. [TS]

00:05:11   and Do scaling the way they've been doing on the other devices I don't know. [TS]

00:05:13   But this would be amazing if if if Apple released this [TS]

00:05:19   or if if if Dell's is actually really good in a way that works on any other mac [TS]

00:05:25   or you know any of this would be truly amazing and this this is the true desktop right now. [TS]

00:05:31   They monitor like the I think the only other true retina monitor out there right now is the Dell twenty four inch four [TS]

00:05:39   K. Because that's the one that gives you like it gives you exact two X. [TS]

00:05:44   Resolution of a standard size at a standard density like all the other four K. Monitors the four K. Like four K. [TS]

00:05:51   Resolution is twice ten and so a monitor that is roughly ten N.E.P. Which twenty four inch monitor classes. [TS]

00:06:00   Usually our twenty four inch monitor like old old twenty four inch L.C.D. Is. That is like the right size for four K. [TS]

00:06:08   To be retina anything bigger than that and either everything on the screen is too large [TS]

00:06:12   or you you know you have to like not render it exactly two X. [TS]

00:06:17   This monitor [TS]

00:06:18   or any monitor with identical specs of this monitor is the only way to get true retina at twenty seven inches [TS]

00:06:23   or thirty inches. So that's why this is a big deal and we weren't expecting this for quite some time. [TS]

00:06:28   I don't think they're going to put anything like this [TS]

00:06:30   and I'm Act this year because I think it's still too far like I don't think they want that I don't think it makes sense [TS]

00:06:35   for the IMAX stretch that far up market Benchley sure are you know are we going to cheap or but I mean I think [TS]

00:06:43   when they do read on the IMAX it will not be at this resolution it will be something smaller because just just doesn't [TS]

00:06:48   make sense I mean with the way Apple's been treating the I'm a climate where do you think Marco if there is this [TS]

00:06:55   hypothetical IMAX that has this hypothetical retina display would you give up your beloved trash can for this I would [TS]

00:07:03   give it a couple of months to see if they released a standalone thunderbolt display version of it or you know a year [TS]

00:07:09   or two years or however long I think it was the gap between the twenty seven inch maybe it wasn't that long [TS]

00:07:14   but a very thick it was about a year [TS]

00:07:16   and various times in the past it has seemed like an awful long time between the release of an Apple device with a [TS]

00:07:21   display and the standalone display. [TS]

00:07:23   It's like it's like they have a class who will talk about do they care about individual displays in the more they do [TS]

00:07:29   that I mean they release the new MacPro and they really didn't care about monitors like here buy this thing for sharp. [TS]

00:07:35   Yeah exactly I mean and maybe the reason why is because they their monitor wasn't ready yet. [TS]

00:07:41   You know it may be they are planning a big update to thunderbolt displays but it wasn't ready yet [TS]

00:07:45   and it wouldn't be ready for six months they like art Well here take this. But so I think this fall. [TS]

00:07:51   Obviously they're busy with things that will get to but [TS]

00:07:53   but I think you know the mac lineup has not seen a lot of updates because. [TS]

00:08:00   Everyone's waiting on Broad Well I think it would be nice to do something like this you know not not say that that's a [TS]

00:08:07   reason they would do it [TS]

00:08:08   but I don't I think this falls in to be awfully quiet for the mac lineup unless they do something like four K. [TS]

00:08:14   IMAX which they would call retina but will be nice if they if they actually update the mac pros with the new T.V. Use. [TS]

00:08:22   Right so that's going to be like for us to test how much they really care about the micro because there's a reason they [TS]

00:08:26   have to upgrade of the new C.P.U. when They're available but they could. [TS]

00:08:31   So this will be a good way to gauge their interest in this product line. [TS]

00:08:34   Like to they bother me updating they just say you know what we're going to skip this. [TS]

00:08:38   The current net present fine people are buying them away till next year. [TS]

00:08:42   Do you want to talk about a funny tweet that you saw John where we talked a lot about sexism and the games industry [TS]

00:08:50   and stuff on the way in the after show last show [TS]

00:08:52   and I saw a couple of interesting things go by in the week since this film was a tweet that struck me as funny. [TS]

00:08:59   It is from someone whose name I'm not going to attempt to pronounce [TS]

00:09:02   but his Twitter handle is why are you there I guess. [TS]

00:09:07   And he has tweeted a picture and people love to just take a screenshot [TS]

00:09:11   and tweet a picture which doesn't really make that much sense to me because as if a screen shot is proof of anything [TS]

00:09:18   and I'm always amazed that people who look at screenshots like but they'll ask for screenshots as proof. [TS]

00:09:23   You would think like kids today would be savvy [TS]

00:09:26   and know that screen shots prove nothing like you can can right click on any web page [TS]

00:09:31   or make any screenshot you want kids anyway that's not the point of this is not a perfect picture of someone's tweet [TS]

00:09:38   who has an egg icon and blacked out the identifying information because not trying to like make fun of this person [TS]

00:09:43   or get this person arrested or whatever [TS]

00:09:46   and the text of this tweet says My biggest problem of the media meaning any of us are teasing of the feminist frequency [TS]

00:09:52   videos is that if I use her logic I could see sexism everywhere and the commentary added by this tweeter is teetering. [TS]

00:10:00   Now on the brink of an epiphany not only because it's going back to like seeing the Matrix type thing that that [TS]

00:10:08   reaction is natural for a lot of people being exposed to the stuff you know like cases like this. [TS]

00:10:13   So he's used up everywhere like you know like a conspiracy theorist like see the you know the the government's trying [TS]

00:10:18   to hunt him down everywhere or whatever [TS]

00:10:20   and this person is you know offering that after the same kind of absurd notion as I have if I saw things the way this [TS]

00:10:27   person that I would see sexism everywhere and I would think that would be crazy. [TS]

00:10:32   They're not going there yeah anyway I thought I was lying [TS]

00:10:34   and the other thing really to the stop of years ago people suggested the Twitter account everyday sexism to follow if [TS]

00:10:40   you just sort of want like sort of ambient exposure to this viewpoint without feeling like you have to engage with that [TS]

00:10:46   without feeling like you're being yelled at [TS]

00:10:48   or whatever I don't follow the counsel I don't know what the tone is like look at some of the tweets [TS]

00:10:52   and it's like aggregating people things that happen to people during the day [TS]

00:10:57   or things they think are sexist they will you know funnel into this account [TS]

00:11:01   and you can just edit your Twitter stream and and just let it go by I don't feel like you have to argue with that. [TS]

00:11:05   I don't feel like you have to agree with all of it just that's another way to sort of expose yourself. [TS]

00:11:11   I know I don't follow the house so I can vouch for but other people do and they find it helpful. [TS]

00:11:15   So throw that out there. [TS]

00:11:17   And can I just kind of jump on the feedback regarding the last episode just to thank pretty much all of our listeners [TS]

00:11:25   all the feedback that I've heard almost exclusively there's of course a couple of bad apples here and there [TS]

00:11:31   but almost exclusively all the feedback has been really positive. [TS]

00:11:34   And I've seen a lot of people talking about following the hosts of nice isometric show [TS]

00:11:38   and starting to listen isometric [TS]

00:11:41   and given the subject matter that could have taken a turn for the worst in terms of listener response [TS]

00:11:48   and I am extremely glad and proud that so many people seem pleased with how it was handled [TS]

00:11:54   and also seemed to be enlightened seems a bit dramatic but I can't. [TS]

00:12:00   Better word so enlightened by the conversation and so many thanks to all our listeners for for sticking out [TS]

00:12:06   when out it was much much less noisy and contentious false feedback and then [TS]

00:12:16   when we discuss like Android phones you want to sort of take care of our audience topics that we can discuss without [TS]

00:12:23   without much angry male sectors and topics that we can't discuss without a lot of angry mail. Android So there you go. [TS]

00:12:31   Not saying that's good or bad that's just that the audience we have [TS]

00:12:34   and you know I was pleasantly surprised as well I thought you know our listeners you never know [TS]

00:12:38   when you touch on top of that even though it technically is tech related [TS]

00:12:41   and it's all part of this community wherever you never know if you're just going to suddenly draw gigantic red line [TS]

00:12:46   down the middle of your audience [TS]

00:12:47   and half of them are going to send you angry e-mails that did not happen just because they don't care. [TS]

00:12:52   Like don't you know. [TS]

00:12:53   Doesn't mean they're going to greet us just be like yeah whatever we do You are right if you talk about tech stuff. [TS]

00:12:58   All right how about the mega Tivo that looks like a phonology But isn't everybody was saying [TS]

00:13:02   and this Lego people fine made a thing for John [TS]

00:13:06   and I think that people said they don't understand why Tivo needs to learn have not capture the nuances of it so this [TS]

00:13:12   is a product called the Tivo mega. [TS]

00:13:15   It's a rack mount as Looks like Marco for for you [TS]

00:13:18   and I think I think the minimum right to if you put through the happy travelers I think the small ticket is for you [TS]

00:13:23   right now and it's around five thousand dollars to violent price that it's got twenty four terabytes of storage [TS]

00:13:29   and you know like that it's rack mount. So obviously this is not something that you stick on to your T.V. [TS]

00:13:35   And hey look it's got all the storage [TS]

00:13:36   and the great if like I say you buy the most expensive Tivo The problem with this device not that I would ever [TS]

00:13:41   entertain buying it [TS]

00:13:42   but the reason it doesn't fill any sort of even like silly fantasy of Tivo that I might have is that the part the sort [TS]

00:13:50   of working part of this not the storage of storage is obviously all these hard drives and there's a lot of them right. [TS]

00:13:55   But the working part of it is exactly the same as a Tivo I have now I don't have more tuners I assume the interface is [TS]

00:13:59   just. [TS]

00:14:00   Slow [TS]

00:14:00   or fast depending on how you want to get it like it doesn't have any better features than a Tivo all it has is like my [TS]

00:14:06   Tivo with tons more storage and you know cooling everything and power supply to power storage and so on and so forth. [TS]

00:14:12   I'm not running out of room on my Tivo. My problem is that storage always wanted to be like heaven all H.D. [TS]

00:14:16   Interface be faster be more responsive you know have the the built in apps be nicer that's what I want [TS]

00:14:21   and this doesn't so filling those things so it's not really my thing. [TS]

00:14:25   As for who this Tivo is for initially [TS]

00:14:27   when I saw the announcement I'm like oh they're going after you know shows like The Daily Show they like record tons of [TS]

00:14:32   channels or television people reviewing them so that's where they can you know get all that footage from [TS]

00:14:38   and play back sort of institutional D.V.R. [TS]

00:14:42   and It's not for an individual but it's for like a company to try to capture all these channels [TS]

00:14:45   and have a bunch of employees or viewing them whatever [TS]

00:14:48   but that's not what this is for as another company does that by the way well what's their name. [TS]

00:14:52   I'd like this are a snap stream snap stream makes giant rackmount D.V.R. Type things for just that purpose. [TS]

00:14:59   This Tivo is apparently for rich people so it's not it's not for institutions use be the probably doesn't have corners [TS]

00:15:05   are starting article open [TS]

00:15:07   and show notes it doesn't have like the the export facilities that the professional devices used to sort of get into [TS]

00:15:13   the video workflow of broadcast television or whatever. [TS]

00:15:15   It's more like if you are very wealthy and have a crazy entertainment center and have like a separate room [TS]

00:15:20   or closet where all your television stuff is this is where you would put that rack right. [TS]

00:15:25   So and you just want to record everything. [TS]

00:15:28   You'd only have six tuners is on not so much you can record where you just want to record it hard I don't know I really [TS]

00:15:33   don't think this is going to be a big winner product for them because it's not sort of something they're going to sell [TS]

00:15:37   television studios and television shows [TS]

00:15:40   and I don't I'm not sure how many rich people really want to have a giant rackmount Tivo but there you go. [TS]

00:15:47   RACHMAN Tivo I disagree I think your stereotypical rich person just wants the best darn Tivo that money can buy and [TS]

00:15:54   when you say well you could record three years of television I want that but you can't take the numbers. That's S.T. [TS]

00:16:00   Who records that they were they would inflate the number this is also like you know some of the chat so this is like [TS]

00:16:07   for the custom installation market this is [TS]

00:16:08   when this is for people who have so much money into building such an expensive home theater set up that they're paying [TS]

00:16:14   somebody else to design the whole thing for them and install in their home and build a little server rack closet [TS]

00:16:19   and everything like yeah oh yeah these people are installing of themselves but [TS]

00:16:23   but even for that like it's not even those people they say these are the features that I want I want this thing [TS]

00:16:28   and I don't know if I don't even know if Tivo fits on a list like one of those names those crazy things that rip the [TS]

00:16:34   Blu ray I know you're talking about I forget what I don't think it's legal. [TS]

00:16:39   Now it is that you have to keep the disks in the device so they have giant jukebox not a rip they ripple your Blu rays. [TS]

00:16:46   But since it's illegal to play them back without the Blu ray [TS]

00:16:48   and the Dr is a giant like Cube box type things as well now it's legal because all the things are in the drive. [TS]

00:16:54   I figure anyway that is like I think it's called Kaleidoscope because the chat room is attempting to spell kaleidoscope [TS]

00:17:00   and spelling. [TS]

00:17:02   Yeah escape to those type of things you sell that as if you're an installer if you're a media center install you say [TS]

00:17:09   hey Blu ray is the best quality you can get now for you know you can buy for yourself. [TS]

00:17:14   Which is true unless I guess you're buying your own like film printer seventy millimeter film Friends [TS]

00:17:18   or something right. Blue Ray is about digital copy you can get. [TS]

00:17:22   Would you like to be able to have access to a giant collection of Blu rays on demand whenever you want. [TS]

00:17:27   This device give you that. [TS]

00:17:28   This Tivo thing it's like well you could get just the plane you know the regular person Tivo that I have now [TS]

00:17:36   but you'll run out of room if you don't if you don't watch anything you record for like three weeks [TS]

00:17:40   and you record tons of stuff. [TS]

00:17:42   So really you should get this five thousand dollars thing that will run out of room that they will last like you if you [TS]

00:17:48   recall this much stuff and never watch it but you're never going to catch up. [TS]

00:17:51   It's not it's too much storage like you know you can have you only have six tuners you can't you can't say I like my [TS]

00:17:56   and my old dreamer's record every single channel on television. [TS]

00:18:00   You know for a week and that way whenever I want to watch something I don't have to choose [TS]

00:18:04   or to record you recorded everything or have to choose what I want to watch based on I'm moving week window [TS]

00:18:08   or to England or whatever but this candidate is going to fix dinner so I don't understand the product. [TS]

00:18:13   This is such a like super charging a horse problem. This is ridiculous. [TS]

00:18:18   Anyway what do you think will sell more this or the Amazon Fire phone if you're a rich person [TS]

00:18:26   and you say I want to D.V.R. and Money is no object. [TS]

00:18:30   And now I'm an installer and I think Well money's no object about it in the best darn D.V.R. They can that I can buy. [TS]

00:18:36   They're going to get this ridiculous Tivo that really to your point serves no particular purpose other than to make [TS]

00:18:41   rich people feel like they have the best people in the world. [TS]

00:18:44   Right [TS]

00:18:44   and this is like like the kind of installation we're talking about that has you know a custom home theater stuff [TS]

00:18:50   and some stuff that is going to that might be like a seventy five grand installation so you know that the five thousand [TS]

00:18:55   dollars for one component is not that outrageous. [TS]

00:18:58   It's phones five thousand dollars for an H T M I switch in those [TS]

00:19:01   and they were I was playing I think the price is the limiting factor I'm just thinking like feature wise I don't know [TS]

00:19:05   if this is Briana thing to the table that a regular Tivo wouldn't an installer can can charge five thousand dollars for [TS]

00:19:11   a regular Tivo like the price of the thing has no bearing on what the person gets charged for the installation. [TS]

00:19:16   Our first punch of this week is our friends over. [TS]

00:19:20   Now last time I mentioned that a lot of people kept writing in telling me I was pronouncing the name wrong. [TS]

00:19:26   Turns out I went and I asked them hey can you send me and your a recording of you pronouncing this name for me. [TS]

00:19:34   Oh and greetings from consideration for your schools whose name is Hope. [TS]

00:19:39   I also had all the employees that I was in contact with I had them record themselves saying it so I have the authority [TS]

00:19:47   to pronunciation of this company is covered and the main difference seems to be that if you are British or Australian [TS]

00:19:55   or some other country that speaks a variant of British English instead of relinquish. I love you please you know Casey. [TS]

00:20:03   Now we have a ballpark guess about that. [TS]

00:20:06   So if you speak some some variant of British English you probably pronounce it over with more more of an O. [TS]

00:20:15   Instead of A You sound the first oh and so that's the main difference [TS]

00:20:18   but anyway cover which is the correct way to pronounce it is the best way to buy and manage domain names. [TS]

00:20:25   Cover gives you exactly what you need to get the job done you want to get a new name for yourself your site your [TS]

00:20:30   business a new fun project or even if you're just buying a dot coffee domain to troll me. Whatever you're doing. [TS]

00:20:37   Pub or is it a store that does not suck. That's saying a lot. [TS]

00:20:41   There are a lot of the main stars out there I've tried many of them myself I have not been very happy with most of them [TS]

00:20:47   and however I'm happy with and I should tell you something. [TS]

00:20:50   The interface is beautiful the support [TS]

00:20:52   and beautiful they have all the utilities you can imagine you know they have all these all these built in features that [TS]

00:20:57   you want to pay extra for like they give you Demain privacy built in they don't they don't feel like nickel [TS]

00:21:01   and dime you they know you know what people need and what people don't [TS]

00:21:04   and you don't like uncheck ten ten different boxes to say like please don't spam me please don't publicize my [TS]

00:21:10   information to the entire universe. [TS]

00:21:12   No I don't want your additional ten hosting packages thank you very much like it's just simple. [TS]

00:21:18   The interface is nice it's respectful it's respectful of your time and its respect for all of your money. [TS]

00:21:23   It's a very good value so they also have amazing twenty four seven phone support you can just call them if you want [TS]

00:21:29   and you can also do the usual things you can email them they have knowledge base isn't up online [TS]

00:21:33   but you can also call them during business hours [TS]

00:21:35   and a person a real person who works for Harper over cover overtaxed picks up the phone and they can help you. [TS]

00:21:47   There's no hold no weight and no transfers. They use paper phone and help you it's amazing. [TS]

00:21:52   Overcast Africa my favorite pocket of Africa. [TS]

00:22:00   Also they have this fantastic service called Valley transfer service where if you have a bunch of domain somewhere else [TS]

00:22:06   or even multiple different areas so you have a bunch of domains you've collected in like you know three different [TS]

00:22:10   registrars over the years. [TS]

00:22:12   They will move them all over for you and they and this is at no charge [TS]

00:22:16   and they will do everything correctly they will import your D N A scrappy because I mean it is very hard to do without [TS]

00:22:22   making a mistake every time a kid like everyone has messed a pianist at some point he has tried to move to Maine [TS]

00:22:27   somewhere [TS]

00:22:28   and they will do all this for you is really fantastic so hope is great I really can't say it any better than that. [TS]

00:22:33   So thank you very much to cover for proving me right about Princie ation [TS]

00:22:37   and also for sponsoring our show if you do decide to support them. Use or coupon code for this week. [TS]

00:22:43   It is necessary but not sufficient that if you so if you can actually remember and spell all of that necessary [TS]

00:22:51   but not sufficient will get you ten percent off. [TS]

00:22:54   Hoover who very like backing so good to cover dot com registry domain names [TS]

00:22:59   and don't forget to use offer could necessary but not sufficient to get ten percent off your first purchase [TS]

00:23:04   and to show your support for our show. Thank you very much to hover for sponsoring our show once again. [TS]

00:23:09   If you if we got through that and really are still wondering if you're American [TS]

00:23:13   and you're still running what that people are talking about with the alternate presentation the best word I can think [TS]

00:23:18   of that's a sound alike that I think most Americans will pronounce in the Santa like way is a small crappy house a [TS]

00:23:25   hobble. Just take that first syllable and put E.R. At the end. Hover. [TS]

00:23:32   Yeah I can't I can't do it anyway because it's not right. [TS]

00:23:37   The thing that kills me about this whole presentation of it is that all the people who wrote us were so incensed in a [TS]

00:23:44   way that they wouldn't be if if we you know if we said like just just think of any other word you can say in a British [TS]

00:23:50   accent American [TS]

00:23:52   and British English sound different we all know they sound different their words they say different than us you know [TS]

00:23:56   there's always some like oh you just don't have an accent you're not saying like I don't think. [TS]

00:24:00   When you think of words I was different in and British English than regular like we all accept all these other words [TS]

00:24:06   but this one is like you're not just being with an American accent you are saying the word wrong [TS]

00:24:11   and you're saying we're going to break if you play with Ray do you think the British people haven't seen enough [TS]

00:24:14   American movies that involve the word hover in the script. [TS]

00:24:18   Weird it all and it was so easy to tell us who is that what are we saying [TS]

00:24:22   when everybody know that everyone who wrote in so by the way I'm in third British colony here that's not America. [TS]

00:24:29   The only people need to get together and add a tearless with like a lift in a lorry and torch [TS]

00:24:34   and all those things the list of things and everyone I'll tell you there this is one more way than American [TS]

00:24:40   and British English is different [TS]

00:24:41   and it is not a bunch of American people mispronouncing a word we just speak differently. [TS]

00:24:46   Right so we have to go from a from this to a bunch of genuinely sad news and I'm not trying to be funny anymore. [TS]

00:24:54   There was some really really really unfortunate news today about about Macworld and I speak for all three of us [TS]

00:25:03   and saying that we have a whole bunch of friends that work or I guess worked at Macworld [TS]

00:25:11   and many of them got laid off today. [TS]

00:25:15   And and that's that's a really awful thing [TS]

00:25:17   and I've been so lucky not not to have ever been through that although John I think you had said you had [TS]

00:25:22   and so maybe you can talk about that in a second but these are really really really really awesome people [TS]

00:25:28   and a couple of them a Verdes been moving in the direction new things anyway and so very thankful for that [TS]

00:25:34   but it's a really really terrible thing [TS]

00:25:37   and even to someone who never really read all that much Macworld I'm still disappointed by because I know what it meant [TS]

00:25:45   to the community and its and its strength and and I feel real bad for all of our friends. [TS]

00:25:50   So best wishes to all of them. [TS]

00:25:53   Yeah there's more probably more significant for old people like me because I grew up reading these paper before the [TS]

00:25:59   Internet these days. [TS]

00:26:00   We're magazines about the mackintosh mac user a MacWorld magazine from from the beginning and a lot of the the names [TS]

00:26:07   and faces that are associated with Macworld there have been there for a long time [TS]

00:26:11   or came from that user which I also read mac user was mild Favre back in the day because it was probably friendlier to [TS]

00:26:18   you know eleven and twelve year old me or whatever age I was when I was reading that [TS]

00:26:22   but they can smell came from there and he was that he was in charge of Macworld [TS]

00:26:25   and then in charge of even more things at the parent company of Macworld the pretty much everybody almost everybody [TS]

00:26:32   that I knew and almost the entire staff of backroad magazine got laid off which sucks. [TS]

00:26:39   I have been through many jobs and many similar situations. [TS]

00:26:43   My usual sort of way I handle this is [TS]

00:26:46   when I feel like the company is going down the drain I start looking for something out else [TS]

00:26:50   and I get out before I actually get laid off. But that is not you would think that's a better way to do it. [TS]

00:26:56   It's not really like doing it's exactly the same thing because basically you're in a situation where you realize your [TS]

00:27:01   job isn't is going away and if you don't know [TS]

00:27:04   when it's going to be could be tomorrow could be next week could be next year [TS]

00:27:07   but you have to do the whole thing with like I don't want any job I enjoy my job I like the people I work with. [TS]

00:27:13   But now I need to get a new job and it's it's a terrible feeling no matter how it happens and it's probably even worse. [TS]

00:27:20   Although this has never happened to me to just come into work one day and say guess what you know job anymore sorry. [TS]

00:27:26   And that's got a really sucked for the people who are just totally blindsided. [TS]

00:27:31   I wish the company the parent company runs macro could have figured out how to make a successful business from this. [TS]

00:27:39   It's difficult to make that transition from you know the old world where they were dominant paper amazing to newer [TS]

00:27:45   paper magazines are not as important. [TS]

00:27:47   A bit like they had all the pieces they had all the talent they had all the people it wasn't a bunch of old fogies [TS]

00:27:51   there like it was they had a complete age range of people who knew what they were doing who are savvy with all the [TS]

00:27:58   things just like that. [TS]

00:28:00   People steering the ship just couldn't figure out how to make it work [TS]

00:28:02   and someone who really really today like layoffs are basically [TS]

00:28:06   when someone who makes a lot more money than you is bad their job [TS]

00:28:08   and you suffer for it right because it's not it's not these people's job to make the company you know figure out how [TS]

00:28:14   the company's going to make money like big picture wise [TS]

00:28:16   and they don't have control that their job is to like do the best writing [TS]

00:28:19   and reporting they can do the best reviews they can [TS]

00:28:21   or whatever their individual jobs are they could be doing their jobs amazingly well and I think they were. [TS]

00:28:27   It doesn't matter because they don't get make the decisions about what the company does [TS]

00:28:31   and that in the end is what ended up costing them their jobs that's just the way of the world. [TS]

00:28:35   I feel terrible for these people and the thing I think about [TS]

00:28:38   when they're out there in the marketplace now if you're thinking of hiring these people. [TS]

00:28:43   So there is you know just talk about the you know paper or print magazines being sort of a thing of the past [TS]

00:28:49   and having to make that transition there are some aspects of that world that are I think still valuable [TS]

00:28:55   and now suddenly become unique. [TS]

00:28:57   So if you run a Web site like ours technic or you know MacRumors I am [TS]

00:29:01   or anything like that these things came up in the time where part of the excitement of that is you type whatever you [TS]

00:29:09   want to do but no went out and millions of people can read it and it was much less formal [TS]

00:29:14   and much much more sort of personal and and exciting [TS]

00:29:19   and raw right as opposed to like a print magazine process where you write it [TS]

00:29:23   and they go through editing copy editing and it gets moved over to comes out [TS]

00:29:26   and I think more professional because I make it sound like the Web sites aren't professional they are just a different [TS]

00:29:30   tone. [TS]

00:29:31   Right and the people who work or work for Macworld are the people who know how to work in that environment [TS]

00:29:39   and like for example if there was some writer working for Macworld and wrote something crazy [TS]

00:29:44   and just started filling with expletives and yelling about things [TS]

00:29:49   and just being terrible that wouldn't get out in MacWorld Macworld and I said like a family magazine [TS]

00:29:55   but like that's not that wasn't done in the print world you didn't just have someone just go off and I crazy answers. [TS]

00:30:00   Then she added rant and you wouldn't publish that because paper pages are precious [TS]

00:30:03   and you wouldn't do that type of thing and the new world is not like that [TS]

00:30:07   and I'm not saying one is better than the other [TS]

00:30:08   but suddenly the people who are used to writing in that environment are now different. [TS]

00:30:13   Now they are the oddball now they are the interesting unique thing because there are tons of them say that they were [TS]

00:30:19   blessed with sort of a less formal process and more sort of raw exposed writing these people know how to write. [TS]

00:30:28   I sort of like it maybe you could say that I want to write a boring sounding [TS]

00:30:30   or I just think you know I'm going to say it again [TS]

00:30:33   but it's not really very much the professionals that were there own thing you know [TS]

00:30:35   but it's not it's not really the right word but like you read it [TS]

00:30:38   and you feel like these are adults writing for adults in a mature manner that is considered and and well written [TS]

00:30:47   and well articulated. [TS]

00:30:49   And that's something that I think needs to be part of the current sort of stew of tech kernel is [TS]

00:30:57   and it is part of it something. [TS]

00:30:59   Some publications skew one way or the other like not everything is like you know Buzz Feed [TS]

00:31:02   and at the other end of the spectrum I don't know what you would put on there [TS]

00:31:05   but the people coming out of Macworld know how to do that if you want somebody who knows how to do that these are the [TS]

00:31:13   people and I think that skill is much more rare than somebody who knows how to just bang out. [TS]

00:31:17   I tried the I watch and it was consequently I watch a drug deal was really cool and shiny [TS]

00:31:23   and like there's a place that I'm not saying that's bad like people like to read that is exciting [TS]

00:31:28   but they don't feel like we have much more of that now than we have macro in that world sort of not entirely going [TS]

00:31:33   where the print magazine is going over the web that's going to be all those people who are writing all those words. [TS]

00:31:41   I hope they find someplace to write in to put their skills that they've gained those hard earned skills they've gained [TS]

00:31:48   to use because I think that type of voice needs to be part of the tech journalism ecosystem. [TS]

00:31:55   Then the other interesting thing about Macworld to be completely self. [TS]

00:32:00   As for second was that they actually published something I was a part of which was extraordinarily exciting [TS]

00:32:05   and I mean genuinely I mean I called my mom to say hey mom guess what. [TS]

00:32:10   I'm a published magazine writer sort of ish kind but nevertheless it was extremely cool [TS]

00:32:17   and like I say everyone I've met there's just so phenomenally awesome and I'm really bummed I'm Bumford all of them [TS]

00:32:24   but I'm also happy because I'm sure I'm absolutely unequivocally confident that they are all going to find some new [TS]

00:32:29   and exciting venture. So so much Aaron suggested formal instead of professional. [TS]

00:32:34   That's a better word because I don't want to say professional because it makes it sound like the websites are [TS]

00:32:37   professional they totally are like formal it formal or family friendly. I don't know. [TS]

00:32:44   Considered like I mean I think it's a hybrid because this macro grew like the shame that came right after the Apple [TS]

00:32:51   Watch event and everything like they would descend on an event [TS]

00:32:53   and they would file tons of stories well written corrects you know fact check to researched just like in amazing speed [TS]

00:33:02   especially like I was always amazed by how fast everyone can write well they're like everyone on their staff can only [TS]

00:33:08   bang out story of a story they were all good stories [TS]

00:33:10   and they were all well written for someone like me who really struggles to get any words out that I that I find [TS]

00:33:15   remotely acceptable I was always amazed they could just be like oh I'm going to write a story that I got half an hour [TS]

00:33:21   later it's done [TS]

00:33:21   and I got an image to like Magic's like watching magic happen because their professionals like like you know you you [TS]

00:33:26   are a professional writer [TS]

00:33:27   but you rare You very rarely write what you write is one big thing a year whereas they do this every day like this is [TS]

00:33:33   this is their job their job is to to write in that way to that quality to that standard like that [TS]

00:33:39   and they do that they did that full time. [TS]

00:33:42   And other websites like everyone said i'm are those that are technical you know MacRumors as they all do it it's just [TS]

00:33:48   like it just seems so much harder to do it in the way that Macworld does it [TS]

00:33:51   or the very least it is now a rarity what was once like the only way you could write about technology you know every [TS]

00:33:58   magazine was like that is now over. They are the end becoming more rare. [TS]

00:34:01   So what I'm saying is I just hope that that stays in the mix somewhere you know I was I want someplace where I can read [TS]

00:34:06   stuff like that like this I'd Macworld with my rotation of things that I would read I have tabs open with macro stories [TS]

00:34:12   right now like for you know things from a tenor view because they've done the whole bunch of previews [TS]

00:34:17   and I want to make sure don't miss anything they covered [TS]

00:34:19   or want to give their point of view on things like this like it's just I want to do [TS]

00:34:22   when it's not there you know it's going to disappointing. Yeah they also like they're leaving behind. [TS]

00:34:27   This is very much like a real world impact in this technology world like like Macworld magazine is the only magazine of [TS]

00:34:34   ever written for that I didn't own. [TS]

00:34:38   Ever been written I've ever written something that was in print if you don't time anybody else has ever paid me to [TS]

00:34:43   write something I wrote one thing for one issue of Macworld and that was a huge honor. [TS]

00:34:49   I also have in the corner of my office a macro to Eddie trophy for into paper from once you begin to believe it has [TS]

00:34:55   twenty ten. [TS]

00:34:57   Yeah so I have a macro to Eddie and it's [TS]

00:34:59   when you get a macro to Eddie it's like there are any will Editor's Choice Awards it is it is this tremendous heavy [TS]

00:35:05   statue a giant trophy it's actually it's got a it's got to be fifteen inches tall [TS]

00:35:11   and it can't come in the big box weighs a ton. It's great it was nice like physical artifact. [TS]

00:35:16   This big trophy of something you did in the virtual world that you don't usually get a real life impact for you know [TS]

00:35:23   and that's nice and I like when I was printed in a magazine my grandparents went out [TS]

00:35:27   and bought like ten copies of the magazine. [TS]

00:35:29   My mom went out and bought a car [TS]

00:35:30   and like showed all of her friends like you know it's like this is like without old publications like Macworld it's [TS]

00:35:38   hard to hard to impress all people. [TS]

00:35:40   Yes I really will be polite pair our parents [TS]

00:35:43   and grandparents Yes I mean it's really it's an Internet era like the used to be. [TS]

00:35:46   Macworld Expo as Rapporteur announcer stuff. [TS]

00:35:48   Paper magazines for the King they had huge staff time [TS]

00:35:51   and I was talking to Jason the first times I met him about I really love [TS]

00:35:55   when Macworld an accusation through the use of printers and they would show magnified versions of this. [TS]

00:36:00   Sarah's on a different letters of the output of laser printers [TS]

00:36:03   and you'd have like it's kind of like the peer review is today her diary for you to see like an entire page spread of [TS]

00:36:08   like of Little Sarah sent a letter to me with all the different printers you could see which printed in the Sarah [TS]

00:36:12   spatter and the like huge extensive really detailed views and he said [TS]

00:36:16   but we just don't have the staff for that anymore. [TS]

00:36:18   Like I mean it's that you know it's the same era as a slow steady decline of paper obligations Weatherby newspaper [TS]

00:36:23   paper writing that everything else just seems like under different or better leadership. [TS]

00:36:28   Macworld had the staff [TS]

00:36:30   and the skills to make the transition into a viable Web site like all the other tech web sites it's just that just [TS]

00:36:37   didn't happen. [TS]

00:36:39   Well and I mean no matter how you do it it's a it's a hard business I mean you know I ran a magazine briefly [TS]

00:36:45   and then even even that even running a small i Pad a magazine that had no full time staff [TS]

00:36:52   and then eventually one full time staff [TS]

00:36:54   and then you know had no print edition had no photographers No half of an editor first [TS]

00:37:00   and a full editor like I had I was doing it on such a tiny scale and it was really hard to make that work. [TS]

00:37:07   Even with like almost no overhead with no no history no old obligations like nothing like that [TS]

00:37:14   and it was impossible for me to make that work myself. [TS]

00:37:18   I know this and even as you know running my own web site and seeing other people run their websites [TS]

00:37:23   and I know the economics of this are challenging and it's very easy to be a hobbyist or part timer in this field. [TS]

00:37:34   It is very hard to have a big company you can afford to hire other people full time [TS]

00:37:39   and do things properly do things well to do the professional journalist standards it is extremely hard to fund that [TS]

00:37:48   and I think you can look around and see how few places are that way and how well they're doing [TS]

00:37:53   and you can kind of see that you know this well you know I don't know the Macworld management I don't know how they [TS]

00:37:59   work. [TS]

00:38:00   How they were running things over there [TS]

00:38:01   but I would say that under any management this probably would've still happened. And it's just really crummy. [TS]

00:38:08   We're also sponsored this week by Warby Parker Henri Parker believes a prescription eyeglasses simply should not cost [TS]

00:38:14   three hundred dollars or more. [TS]

00:38:16   They bypass the traditional retail channels [TS]

00:38:18   and sell higher quality better looking prescription eyeglasses online at a fraction of the usual retail prices. [TS]

00:38:24   They're glad their glasses are just ninety five dollars you can see that for yourself at Warby Parker dot com slash [TS]

00:38:30   eighty feet at the W A R B Y Parker P A R K E R dot com slash A.T.V. [TS]

00:38:37   Warby Parker his designs are vintage inspired with a contemporary twist. [TS]

00:38:41   Every pair is a custom fit to you with and have reflective anti-glare polycarbonate prescription lenses [TS]

00:38:47   and every pair comes with a very nice hard case [TS]

00:38:49   and a cleaning cloth so you don't need to buy any overpriced accessories on top of that additional price. [TS]

00:38:54   They now offer progressive lenses starting just two hundred ninety five dollars including frames [TS]

00:38:59   and the very advanced type of lens. I believe from listening to Dan A Maryland slow descent into insanity. [TS]

00:39:07   From what I gather this is like what replaced by Focal is in modern lenses of the do I have that right. [TS]

00:39:11   Well anyway if if you wear progressive lenses [TS]

00:39:14   or if you need progressive lenses they now have that worry parkrun afferent for a great price compared to what you pay [TS]

00:39:20   anywhere else. [TS]

00:39:21   Pris of lenses have a distance prescription at the top [TS]

00:39:24   and then transition to a reading lens near the bottom that's that's how they work so it is I think it is like old [TS]

00:39:28   bifocals right. Look a lot better and work a lot better. [TS]

00:39:31   Anyway worry Parkers progressives are digital freeform lens lenses which this is the most advanced progressive [TS]

00:39:37   technology for manufacturing. [TS]

00:39:38   This is higher perception and a larger field of vision than traditional progressive lenses. [TS]

00:39:43   Not buying glasses online sounds like it would be risky. [TS]

00:39:46   Like how would you know whether they'll fit or whether they'll good on you worry Parker has you covered. [TS]

00:39:52   First their website has a helpful tool that uses your computer's webcam to give you a preview of how the West will look [TS]

00:39:56   on your face you can even help you measure your eyes and face. [TS]

00:40:00   At the fit exactly right and I actually know my wife did this exact same thing on their site [TS]

00:40:04   and it was really nice I was I was very very impressed by how good their online tools were now once you get past that [TS]

00:40:11   though they have this great thing called the home try on program so you can borrow up to five pairs of glasses risk [TS]

00:40:18   free they will ship them to you for free you can try them on in the comfort of your own home for five days [TS]

00:40:23   and then you send them back with a prepaid return label. There's no obligation to buy and all of it is completely free. [TS]

00:40:30   They also offer prescription and non-prescription polar ice unless it what you want to [TS]

00:40:33   and I'm looking at them because I have I have definitely lost the biological lottery in a few areas [TS]

00:40:39   but fortunately I have very good eyes. [TS]

00:40:41   So I at least have that going for me so I don't need prescriptions [TS]

00:40:45   but I'm looking at them for sunglasses because it is so hard to find good sunglasses for reasonable prices [TS]

00:40:49   and they have a great selection a few prescriptions Unless of course they got you covered there too [TS]

00:40:56   and they are polarized which I know this might be controversial in a talk show but I love Polaroid sunglasses [TS]

00:41:01   and I don't have any problems with various L.C.D. [TS]

00:41:04   Screens looking weird at the angle that I look at them with polarized glasses. [TS]

00:41:07   What we Parker also believes in giving back to the world for every pair of glasses they sell they also give another [TS]

00:41:12   pair to someone in need to various vision charities. So when you go to war be Parker dot com slash A.T.P. [TS]

00:41:19   Check out their great selection of premium quality affordable eyewear get yourself one of the risk free home try on [TS]

00:41:25   kits for free trying to tramp to five pairs of glasses for five days right near a home you can see how they look you [TS]

00:41:30   can ask your significant other. You can even wear them outside if you want to and ask other people. [TS]

00:41:35   Anyway thanks a lot. Parker dot com slash A.T.P. and Some bad news for you about your perfect vision Marco. [TS]

00:41:43   I look I don't expect it to last. All right write about when your son is entering high school. [TS]

00:41:48   You know be able to take advantage of those prescription lenses anyway so there's an Apple event that we almost saw [TS]

00:41:54   that we almost saw and then we saw it in multiple languages all at once. Can we just start. [TS]

00:42:00   Saying that all start by saying that I'm so disappointed that this story that some of this post [TS]

00:42:05   and someone wrote about what they think caused Apple streaming problems is just pester on everywhere [TS]

00:42:10   and every time I saw it [TS]

00:42:11   and I'm sided like no not you too if you saw a story today trying to explain what Apple streaming is woes were chances [TS]

00:42:19   are you saw the story could link I don't have the show notes. [TS]

00:42:23   I believe it's like streaming media blog that comes through something blog. [TS]

00:42:26   Yes it did not appear to have any kind information and just didn't make any sense [TS]

00:42:32   and everyone who knows anything about Web site their web technology all said that [TS]

00:42:37   and yet it still ran on every single site. [TS]

00:42:39   So I find it is what it was talking about like the interactive blog stuff in the Jays on things like there were no bits [TS]

00:42:45   of truth in there but none like there was no inside information and the speculation didn't make any sense [TS]

00:42:51   and everyone ran it like he was an explanation of why Apple streaming sucked it did not explain it very well at all. [TS]

00:42:56   It did not seem to have conclusive inside information and yet it got started. [TS]

00:43:00   Anyway I think I didn't think that was a good article. [TS]

00:43:04   We don't know why they screwed up Apple's done streaming many times in the past and not screwed up. [TS]

00:43:10   This week was not one of those times. [TS]

00:43:11   They screwed up although I will say you know since I don't trust their streams will ever be good. [TS]

00:43:16   I had a multi redundant solution going here with Apple T.V. Apple T.V. A V.P.N. [TS]

00:43:21   Connection and then my actual home I asked P.C. [TS]

00:43:24   You know regularly and among those three or three of those I always had a stream that was working. [TS]

00:43:29   Now granted the stream who's working very often had Chinese over the top of it [TS]

00:43:33   and then after the change was going to have Japanese but eventually [TS]

00:43:36   when we got to the good part everything was solid they had serious problems with their A.V. [TS]

00:43:41   Stuff but I was happy that all those technical difficulties happen in like the first half an hour forty minutes [TS]

00:43:46   or whatever. [TS]

00:43:46   So [TS]

00:43:47   when they got to the big announcement Everything was I think we're I mean let's talk about what they announced because [TS]

00:43:52   we have much time left. [TS]

00:43:54   Three sort of the very beginning with the intro video I give a thumbs down to the injured VIDEO I'M SO PROUD. [TS]

00:44:00   So my have I watched I sort of watched the stream when it happened [TS]

00:44:04   and then last night in preparation for today I watched it again [TS]

00:44:09   and it actually worked this time a lot of what happened during the presentation made me just kind of cringe [TS]

00:44:17   and do the thing in like the beginning in trivia when they first did it I don't know I could tell you to read D.C. [TS]

00:44:25   or Two ago I was like oh yeah that's pretty awesome. [TS]

00:44:29   But I'm fat I feel like doing this every time is getting a little self-indulgent [TS]

00:44:33   and I feel like a lot of the things they did. [TS]

00:44:37   If this was Samsung that did the exact same thing the internet would have lost [TS]

00:44:42   and you know you need to watch the Samsung thing to know. [TS]

00:44:46   I'm really enjoying watching the fans of the Galaxy S four was that you know now you know I dare you to avoid it [TS]

00:44:53   and you'll feel better about this [TS]

00:44:56   but anyway I didn't like this in two think it's because the specific in her video the interview with the dots that they [TS]

00:45:01   showed seven times I thought that was fantastic it was short it was to the point that the first three times it was [TS]

00:45:06   great. There's a point it's clever it makes its point in both words and in know in midges. [TS]

00:45:13   This one was a really long was showing us a trick that we've all seen from that OK Go video [TS]

00:45:18   and audio is apparently I'll post about that by the way if you haven't seen the video we're talking about it's at the [TS]

00:45:22   very beginning of the show. [TS]

00:45:24   Those things where you look at you look at a room from a certain angle and all the little markings on the floor [TS]

00:45:28   and wall lined up to make it look like text that's you know sort of floating in front of you the whole bunch of like [TS]

00:45:33   real world physical optical illusions that they bring the camera through anyway like it just dragged on [TS]

00:45:40   and the things that was saying in the little words were just it wasn't it wasn't as tight it was you know it just you [TS]

00:45:47   know Anyway I think having interview you'll find especially in an event like this it's so important that the whole [TS]

00:45:52   Apple Watch being introduced and I think having in Germany was appropriate This isn't a great one. [TS]

00:45:59   I'm with you like that. [TS]

00:46:00   I think it was just boring like you know we have to realize that what we're watching here this is a marketing event [TS]

00:46:07   and we're watching a two hour long commercial. [TS]

00:46:11   And when you have great amazing products being announced [TS]

00:46:14   and you have great personalities announcing them it's easy to forget that [TS]

00:46:19   and see it as like this great exciting event and actually really get into it and get into like the fun [TS]

00:46:24   and the wonder of it. [TS]

00:46:26   But when you get too far into like the pre produced videos and marketing messages [TS]

00:46:32   and everything the illusions are to fall apart a little bit and that's why I like [TS]

00:46:36   when it like moments like that I thought or when that when there are two video heavy in general in the keynote or [TS]

00:46:41   when they're like here we're going to show you three commercials we've made like I don't like the movie showing off the [TS]

00:46:47   commercials and that's you know like it's like it helps contribute to breaking that illusion [TS]

00:46:53   and to reminding us that we're watching a two hour long commercial rather than the way we probably like to think of it [TS]

00:46:59   as an exciting announcement for our industry in the future of our society using these devices like that's how that's [TS]

00:47:06   how the good ones make us feel. [TS]

00:47:08   But whenever they go off on too much like commercial video basically [TS]

00:47:12   and marketing messages I think this I think it breaks out a little bit I think it really depends on the thing. [TS]

00:47:17   Sometimes the show is a commercial and especially one of Steve Jobs. It's thirty thirty seconds they're usually funny. [TS]

00:47:24   It's not a big deal it's over quick [TS]

00:47:25   and he was always so excited to show you whatever commercial he was excited about the videos where it's some talking [TS]

00:47:30   head on a white background telling you about what they had to do to design the whatever part of the whatever those [TS]

00:47:35   companies sometimes be interesting and cool. [TS]

00:47:38   And they spend a lot of time on I think carb writing one in two keynote is a reasonable thing to do. [TS]

00:47:48   The is the sort of touchy feely ones where it's really easy to go off the rails [TS]

00:47:51   and I think the touchy feely intro is a little bit. [TS]

00:47:55   I don't know I like it seemed it seemed just too too fuzzy and didn't. [TS]

00:48:00   Not seeing him as precise as a little dots [TS]

00:48:03   and lines video it seemed just like a bunch of weird platitudes that did not did not connect in a way the other video [TS]

00:48:11   did with either things we already believe about Apple [TS]

00:48:13   or things that we were going to believe after seeing the thing it just ended up you know I don't think they'll ever [TS]

00:48:18   show on again I hope they don't. [TS]

00:48:19   Unlike the dots on which there was a lot [TS]

00:48:22   and not in trivia was nowhere near as bad as the infomercial that was in the center of the presentation board get to [TS]

00:48:29   that later. Which one the watch one. Here's how you pay with a credit card in OH MY GOD IT'S SO HARD. [TS]

00:48:36   That was actually funny at least all now it was not I think it was unintentionally funny [TS]

00:48:42   but less along all right so let's talk about the i Phones which was the first thing they announced the i Phone six [TS]

00:48:50   miners impression six and six plus excuse me my national presence it's bigger me remind me of this [TS]

00:48:56   when I eventually get a bigger phone and I tell you it's the best thing ever. [TS]

00:49:00   I really am not digging the lens protruding on the back of the phone [TS]

00:49:06   and I'm surprise that the Internet didn't lose their crap about that either. [TS]

00:49:10   Well some people have [TS]

00:49:11   but take it from me as an ipod touch owner with a portrait England for many years it's not as bad as you think it is [TS]

00:49:17   it's fine you'll be OK trust me. Yeah I think it's one of those things like that you know I did see. [TS]

00:49:23   I'm sorry I forgot who it was and I should credit [TS]

00:49:26   but I totally forgot what I saw there was a series of tweets by somebody that was repeated a million times [TS]

00:49:30   and eventually got to me where it was like you know the entire world is asking for better battery life. [TS]

00:49:37   Yeah that was forgotten towel I believe everyone is asking for more battery life. [TS]

00:49:43   Nobody is saying boy I really love my i Phone five [TS]

00:49:45   but it's too thick everyone is saying boy I really love my i Phone five S. [TS]

00:49:49   but I wish the battery lasted longer anyway I think you know what I mean I don't think it's battery life for the five [TS]

00:49:57   S. Isn't that terrible. I like the idea of thing. [TS]

00:50:00   It's getting thinner if you really care get a giant phone the most noteworthy thing about the i Phone part is that once [TS]

00:50:06   again all the parts leaks were dead on the only thing that people didn't know where the resolutions which Gruber had [TS]

00:50:14   obsessed over and he got one right and one wrong and the whole sapphire screen thing. [TS]

00:50:21   The screen has some kind of coating on it I figure what word they're using for it they said like an ion deposit it's [TS]

00:50:26   green or something right it probably is the screen they were testing in all those videos you know [TS]

00:50:30   but it's not made of sapphire or in there for their sapphire and Apple didn't mention it. [TS]

00:50:36   So there you go there was obviously not the thrust of the phones. [TS]

00:50:40   Otherwise they're going to be really showed up in all those different parts leagues [TS]

00:50:44   and I have all things one of the eight we didn't know much about we still don't know much about I assume that the [TS]

00:50:48   phones all have one gig or are what I heard about it by now. [TS]

00:50:50   Do you guys all know that's what I've heard I mean maybe I don't know I think I feel like I would have heard about it [TS]

00:50:56   was going to be two gig looks like an eighty seven. [TS]

00:50:59   It's tweaked because like the speed increase was like fifteen percent or twenty percent it's not like [TS]

00:51:03   when the seven came out today this is twice as fast. They fix is not that kind of lead the G.P.U. [TS]

00:51:08   Makes a big leap but it's always easier to make a bigger leap with G.P.U. Because you just add more units. [TS]

00:51:14   It's twenty nanometer which good that sort of you know of the same like Intel is going to forking enemy with Broadwell [TS]

00:51:22   if we can ever ship them. [TS]

00:51:23   So Intel is still ahead [TS]

00:51:25   but Intel's previous processes twenty two nanometers So this is kind of like it's a big leap up from twenty eight. [TS]

00:51:30   It's not down to fourteen but it's you know it's significant. [TS]

00:51:33   So these look like good phones the camera with extra optical stabilization all that other stuff. [TS]

00:51:40   The purity Like I said will be a big deal especially if people use cases protruding Well actually be a non issue [TS]

00:51:46   entirely. [TS]

00:51:47   Also the optical establishes only in the big one and what I thought was interesting was when they were. [TS]

00:51:53   when they were describing the optical image stabilization how it work they said it uses the M seven and the C.P.U. [TS]

00:52:00   To move the lens around. [TS]

00:52:02   Now I don't see I don't know how optical stabilization works in point and shoots but I do know how it works in S.L.R. [TS]

00:52:08   As an S.L.R. [TS]

00:52:09   Is absolutely stabilisation is like the lens element itself spins and it loses how Canon's works [TS]

00:52:17   and so like it has its own gyroscopic effect so that the movement is instantaneous and so it's awesome. [TS]

00:52:23   I can't imagine if if it's shifting the element around it like using software to sense gyroscopic input [TS]

00:52:30   and then shift the thing around. How is a fast enough software is really fast. [TS]

00:52:35   Computers are really fast instructions execute in nanoseconds [TS]

00:52:38   and it's probably like you know the the things that are moving at first was not moving it much right. [TS]

00:52:44   And second the can move it those small distances very quickly. [TS]

00:52:49   So the thing they showed in the video is obviously crazily exaggerated likely to move up and down [TS]

00:52:54   and you know it's more like a barely visible vibration I would assume it's obvious it's not going to be good at optical [TS]

00:53:03   image stabilization an S.L.R. [TS]

00:53:04   Probably know they're doing what they can to try to make it so that if they have to leave the shutter open a little [TS]

00:53:08   or because it's dark you don't get as much like Don't expect miracles from this is still a camera the size of them all. [TS]

00:53:14   So yeah I think so and if in only the big one now have you guys done the printed out paper things of course [TS]

00:53:22   but I thought you did I did not I was going to wait so I print out the paper I will into an issue not of you know where. [TS]

00:53:28   you can get these P.D.F. I think what's interesting. [TS]

00:53:33   So before you print this out I was saying you know what if the big one has a better camera I'll just get the big one [TS]

00:53:40   because I having a better camera important to me and if it has any other major improvements I'll get the big one. [TS]

00:53:46   Then I print this out and I cut them out and I actually tried holding the big one [TS]

00:53:52   and oh my god it is so friggin big like the fine print. I think the six plus. [TS]

00:54:00   Wow like it is so big that if I hold it the way I usually hold a phone which is a hole in my left hand corner of the [TS]

00:54:06   phone is resting on my palm finger thereafter on the right side on the left side I can't reach the home button. [TS]

00:54:15   Like that's how I keep my thumb can't reach the home button. OK that's a good point. [TS]

00:54:19   Like it's crazy like even even there like their thing that drops a screen down reachability that's the reason that [TS]

00:54:26   we're so Janki even that which is. [TS]

00:54:30   Yeah that's not a great I mean I guess it's better than like putting it in a corner I guess is better than trigonometry [TS]

00:54:36   corner but maybe just barely better really it's not that much [TS]

00:54:39   but people don't use those giant phones that way I've seen a lot of people use and write and they don't use them. [TS]

00:54:44   Holding On the way you're old and they use them either like a sidekick [TS]

00:54:46   or you're holding it in landscaping using your thumb to type or the use two handed [TS]

00:54:50   and sometimes they're using it like the gals you know generally using two handed [TS]

00:54:53   and with the stylus knows no styles of this and you can buy aftermarket ones in fact. [TS]

00:54:57   My mother has one of those if you like using it. [TS]

00:54:59   It's very strange it's not they're not using it the way you're using it you're trying to use it like a traditional i [TS]

00:55:04   Phone with your one hand [TS]

00:55:05   and it's totally awkward that way another one handed mode thing that is a very pragmatic solution. [TS]

00:55:11   It's not great but it's certainly better than nothing. [TS]

00:55:14   The worth I think it might do is encourage people to think they can use it that way because that's not going to save [TS]

00:55:20   you the little double top on bottom of slide down of my going to save you from it like you said you came here to the [TS]

00:55:24   home but if you try to hold that way you did. [TS]

00:55:26   I feel like the people who know they want this phone already are handling giant phones like this like [TS]

00:55:31   or have them have them in the past or like they're going to use them differently. [TS]

00:55:35   It's kind of like thing [TS]

00:55:36   when the i Pad came out I came in wrap my head around this thing my hands are you don't hold it that way you don't use [TS]

00:55:41   it that way it's a different form factors. [TS]

00:55:43   So this is the only phone it would be disastrous but it's not [TS]

00:55:46   and everyone who's tried the four seven tells me it's reasonable. [TS]

00:55:50   Reserving judgment till I can file myself not made of paper. [TS]

00:55:54   Oh yeah I mean obviously this could be different you get it in your hand but the paper. [TS]

00:56:00   Types make it make it it makes it so that I am definitely going to get the four point seven And so [TS]

00:56:05   and let me let me tell you why I also like this is why it was also easier for me to make this decision. [TS]

00:56:10   And just like if I can pre-order it which actually I can't because of stupid upgrade eligibility anyway. [TS]

00:56:15   I'm going to five seven the four point seven I'm not going to try to try to get both the return want to try to get the [TS]

00:56:21   five five and you know try to try it first in the story and I won't be able to. [TS]

00:56:25   The reason why is twofold number one it's not like this is the only year we're going to have this size four point seven [TS]

00:56:31   is already a huge great so let me go to that first and then see if that's big enough [TS]

00:56:36   and you know before I start jumping over another size. [TS]

00:56:39   Second the five point five is so big and will be and it's so poor for single handed use. [TS]

00:56:47   Apparently I was thinking from it that I feel like it will do better in a world where the watch is commonplace because [TS]

00:56:57   of the watch will will in many situations in which you'd be taking your phone having used one hand if you have to like [TS]

00:57:02   take your phone while you're walking on the street. [TS]

00:57:05   That's like walking the dogs at my pet like that's a situation where you'd use your phone one hand to do something [TS]

00:57:10   quick. The watch will presumably eliminate a lot of those needs take the phone your pocket for that kind of situation. [TS]

00:57:19   And so I'm thinking the the five point five might make more sense to get next year because the watch isn't even going [TS]

00:57:25   to be out supposedly until early twenty fifteen or spring whatever word they use. [TS]

00:57:30   That probably means April you know and a half or maybe later if it's if that's if it's on time. [TS]

00:57:35   It might mean June you know we don't know and then the next i Phones will be out next September probably. [TS]

00:57:41   And so you know this is the kind of thing like once the watch is commonplace. [TS]

00:57:47   I think the bigger firms will be more palatable to more people it might be a better tradeoff because like I would like [TS]

00:57:53   a better camera I would like better battery life. [TS]

00:57:55   I would like a big screen when I'm using certain things I'm reading certain things. [TS]

00:58:00   So it's like I would like the bigger screen in some in some places [TS]

00:58:04   but because I thought to keep taking out of my pockets do all sorts of one handed thing so often that's going to be a [TS]

00:58:08   problem. Whereas in the future that might not be the case. [TS]

00:58:12   Which one you think you're going to get a sixty four A one twenty eight. [TS]

00:58:15   Let's agree made this is an easy I been getting sixty four for the last few revisions of the device only because thirty [TS]

00:58:21   two just wasn't quite enough space sometimes but a sixty four. [TS]

00:58:25   I've never I've never filled up as if to get device reasonably so make you going to sixty four now it's two hundred [TS]

00:58:30   bucks cheaper I think. And John I'm curious what do you think of the new capacities and pricing. [TS]

00:58:38   I didn't predict it is a very clever way to succumb to the realities of reduced parts prices over the years like Apple [TS]

00:58:47   has been living in a fantasy world where sixteen thirty two [TS]

00:58:51   and sixty four gigs of lash of their required spec somehow has not changed in price unlike the however many years they [TS]

00:58:58   were running the skipper has a seventy something NOW to them [TS]

00:59:02   and they used anywhere they have just been way too long you know like our writer right here is a wonder [TS]

00:59:06   when he made his sixty four but the lower model six sixteen seems punitive like I said it's like the RAM thing. [TS]

00:59:13   I think this is a decision made by people who are worried about Apple's margins more than they're worried about Apple's [TS]

00:59:22   customer experience and other things you can't have a sixteen or even an eight for people who want it [TS]

00:59:26   but if you're only going to have three models to continue to sell the sixteen [TS]

00:59:29   and make it the cheapest one is going to drive a lot of people who are price sensitive into a phone that does not have [TS]

00:59:34   enough capacity for the things they're going to do with it. [TS]

00:59:36   It's nothing that sixteen is [TS]

00:59:38   and it will be as I have a sixteen I never thought that's fine it's great it's just that because it's a low end model. [TS]

00:59:43   People are going to say I don't you know they're going to say I have no idea what a gigabyte is the cheapest phone. [TS]

00:59:49   So then they don't realize that they're that have a person to take tons of video you know [TS]

00:59:52   or like take a lot of pictures [TS]

00:59:54   or want to put a lot you know they don't know what their usage is in sixteen I can tell you in even moderate usage. [TS]

01:00:00   If you fill it up with like videos you take yourself and pictures and a couple of movies that you buy [TS]

01:00:07   and a lot of the apps especially games which can be gigantic You can fill sixteen really quickly right. [TS]

01:00:13   And that's a disappointing experience [TS]

01:00:15   and there's really like there's no price justification for that sixteen that sixteen could have been a thirty two which [TS]

01:00:21   is twice as much [TS]

01:00:21   and it's a big deal because the actress sixteen is all storage whereas the original sixteen part of that is by the O. [TS]

01:00:27   S. [TS]

01:00:27   and All the other stuff so I think there's going to be an ever so slightly larger group of people who are disappointed [TS]

01:00:34   because they are price sensitive they can afford thirty two we don't want to pay it and they either don't know [TS]

01:00:41   or have that they're going to fill sixteen or have no choice but to try to fit their stuff in a sixty [TS]

01:00:45   and that's not a good experience because I us generally does not behave well when it's out of storage [TS]

01:00:49   and it makes a bad experience. [TS]

01:00:51   Maybe the deleting of you know the the auto deleting a message attachments might you say save will help a little bit in [TS]

01:00:58   this regard for storage sizes but it's really disappointing to me especially like in the in the six. [TS]

01:01:03   Like if they're going to do that on the five or something or one of the other or the five C. [TS]

01:01:07   or Whatever like you can get [TS]

01:01:08   but like I understand you have to have that in both for the flagship six line to go sixteen sixty four one twenty eight [TS]

01:01:15   that sixteen really sticks in my craw did not like it. Yeah I wonder I wonder if they wouldn't mid cycle bump it up. [TS]

01:01:21   I'm probably not they have done that in the past but it's been a while [TS]

01:01:26   but yet it just looks like it's growing you like it it doesn't look it looks it looks like a cheap move [TS]

01:01:32   and they're like they're differentiating on that's what they chose a different Yeah like that. [TS]

01:01:37   They don't differentiate around always tell you anything about Rahm [TS]

01:01:40   and I I think it is also disappointing they still have one gig [TS]

01:01:42   but I can kind of excuse the ramp for power requirements. [TS]

01:01:46   You know if they're going to get back to Earth then this thing will be made with a millimetre thick [TS]

01:01:49   or you want to worry about that with gentle than you can kind of excuse that [TS]

01:01:54   but I mean you really have to be exist so it's not as important as it is in the i Pad I really hope the next I bet it [TS]

01:01:59   does. [TS]

01:02:00   Two gigs because it's just you know the the assets [TS]

01:02:04   and everything there are just so much bigger in terms of texture sizes [TS]

01:02:08   and all of us not like there's a dedicated pool of of the RAM hanging off the side of this thing you know so the RAM [TS]

01:02:14   situation is more dire and I think with a giant screen [TS]

01:02:17   and the power constraints are more are much bigger on the i Phone [TS]

01:02:20   but I mean how long can we keep this up how how long do we go with with one gig this is got to be the last generation [TS]

01:02:28   right. And I hope next. I mean they're not going to this is that O.C. [TS]

01:02:30   Thing with like imagine they want to OK That and the you know the i Phone six S. [TS]

01:02:34   or Of that they're going to call it has to be the RAM except for in the lower model which has sixty pigs a flash [TS]

01:02:39   and anyway they don't do that probably. [TS]

01:02:43   Yeah that's what do you differentiate they come in colors but those those all cost the same. [TS]

01:02:49   They use the storage sizes as their tearing structure for making you pay more money and to help their margins [TS]

01:02:54   and now the screen sizes. [TS]

01:02:56   Yeah the screen size to this mean size I don't think that using screens eyes were tearing because a bigger screen just [TS]

01:03:01   really does cost more like and not one hundred dollars more [TS]

01:03:05   but that's kind of like their increment you know I mean like well you know the theory especially since like people will [TS]

01:03:14   pay more for a larger told it like they understand you will pay more money because it's bigger [TS]

01:03:17   and has a bigger screen that's does that's a thing that people already accept storage sizes kind of like the thing that [TS]

01:03:23   they will differentiate on that people don't really understand like people don't even know the difference in RAM [TS]

01:03:27   and flash storage and as of this is what we're going to use our dial to make you pay more money. [TS]

01:03:31   So John if you were to get an i Phone which I am assuming that you have no interest in still hypothetically which model [TS]

01:03:39   would you be getting I have a lot of interest that they don't ever have to hit the high potential. [TS]

01:03:44   My interest becomes very great doesn't it. [TS]

01:03:47   Yeah I'm going to go for a sixty four you know four point seven inch i Phone six. [TS]

01:03:53   Well I will I'm going to have to wait until they get into the store I'm going to pre-order [TS]

01:03:56   and then I got I have to wait until they get into the store have to try to my auntie was like I really do. [TS]

01:04:00   Like the rounded edges. [TS]

01:04:01   Because I never liked the five design I like I was on looks [TS]

01:04:04   and it sort of it's in the black front sort of glamour shot that they make [TS]

01:04:07   and I like the idea of how I think it's going to feel in my hand because of the rounded edges so I I like this is I [TS]

01:04:14   know like this phone I just don't know if it'll be too big [TS]

01:04:17   and if I do read the part that presumably it will be big anyway so the size may not be a factor because you know like I [TS]

01:04:25   won't have a choice like I can't give using this this all but if I touch the batteries get a little wonky. [TS]

01:04:30   So wait so all three of us agree that this one that we can choose would be sixty four again equal presumably different [TS]

01:04:38   colors but sixty four gig four point seven inch i Phone six. Now we don't have the same color black. [TS]

01:04:44   Oh I thought Marco you know why one tip has a white one and I was considering white and then I didn't get it [TS]

01:04:50   and I actually I like the new like because the black on the five was way too dark [TS]

01:04:54   but in the five S The new space gray color it's more like a gunmetal color that's that's very nice I like that a lot. [TS]

01:05:00   Now I love the the space very My five S. [TS]

01:05:04   Now one thing I like to quickly talk about is do we know it is tiff going to upgrade [TS]

01:05:10   and do we know what she's going to get because I saw a lot of tweets fly by about her trying on the paper cutouts in [TS]

01:05:18   different genes and so on and so forth. [TS]

01:05:21   I was curious to how she concluded yet I don't think she has a lot to have her on some point maybe next week maybe next [TS]

01:05:28   week to have her on but if you're listening please come in and tell us [TS]

01:05:32   but I would get you know the problem this is a problem that especially a lot of women are going to have if you've been [TS]

01:05:39   keeping your phone in your pocket because women's women's clothing usually if it has pockets at all which is not always [TS]

01:05:45   a given. [TS]

01:05:46   If it has pockets of I'll use it are smaller so Tiffany's keeps the pockets to keep your phone in her jeans [TS]

01:05:52   and a front pocket is almost never big enough. [TS]

01:05:54   So use these kids in the back pocket and it's like I will have to have her tell. [TS]

01:06:00   All you are about this but basically it really is not a good fit. [TS]

01:06:05   The five point five doesn't even come close to fitting [TS]

01:06:07   and even the four point seven no longer fits like it either stick out visibly at the top or like it [TS]

01:06:15   or you don't like put it in like it's only one pocket in such a way that it makes a giant longer tangle. [TS]

01:06:20   You know put long way than it's it's weird so I have a feeling this is going to be an issue especially for women. [TS]

01:06:29   I think what we're going to see how the market shakes out we're going to have to see how the cell [TS]

01:06:34   and Apple's going to have to see like I'm sure they're going to be looking at their stores to see how many people who [TS]

01:06:39   would have otherwise bought the bigger one go with the i Phone five S. [TS]

01:06:43   Instead because it's smaller [TS]

01:06:46   and you know I hope they're watching I'm sure they will because I'm guessing they're going to be a lot of people who [TS]

01:06:52   actually prefer the smaller size especially women. You mean you mean like the smaller than the five S. [TS]

01:06:59   Side of the four point lead. [TS]

01:07:01   Yeah I think they're going to sell a ton of the four point seven inch fixes that will be the wrestling mile kind of [TS]

01:07:07   like last year and the five S. Was the bestselling motorway over the five C. [TS]

01:07:11   and People seem surprised that my prediction for for this set of models is that the four point seven [TS]

01:07:17   and six six will be the best selling model really quickly a couple more thoughts on the i Phone Plus Firstly do you. [TS]

01:07:24   remember the title of the very very very first episode of A.T.P. [TS]

01:07:28   Do we call it i Phone Plus we sure did the i Phone math remember that they've always said it was likely a [TS]

01:07:35   mistranslation of i Phone Plus even the name leaked on this thing. Thank you so much. [TS]

01:07:42   Two years ago I am pretty proud of us for that this was February seventh of twenty thirteen. [TS]

01:07:48   But it's not the i Phone Plus that on six plus the technical weeding out try to get anywhere. [TS]

01:07:53   Anyway and then what do you guys think about and I'm going to start with Marco. [TS]

01:08:01   When you twit [TS]

01:08:01   when you go to landscape on the i Phone six Plus you get a split view controller if if the app that you're using [TS]

01:08:08   supports that. How does that make you feel to have an i Pad That isn't an i Pad I think it's smart. [TS]

01:08:14   I mean I you know the i Phone First of all designing an app for i Phone landscape views has always been challenging [TS]

01:08:22   especially if you're to support text input because the i Phone landscape with a keyboard you have basically have no [TS]

01:08:27   space and so you know it's always been [TS]

01:08:31   and it's always been tricky to design the i Phone six Plus has so much space in both mentions [TS]

01:08:37   but especially in that high dimension it has so much space that if you see if you saw any other normal interface scaled [TS]

01:08:44   to that without the split view style it's going to look ridiculous a weirdly wide and short [TS]

01:08:50   and so I think I think what that what that's doing is just like it isn't necessarily like over going to bring the i Pad [TS]

01:08:56   To this I think it's more like we have to solve this really weird interface situation here. [TS]

01:09:01   How what tools do we have that we can do that with. [TS]

01:09:04   And so that's where I think they're doing there with that like first of all it is a differentiator. [TS]

01:09:11   It is a way to get people to buy the bigger one to say look the apps are a little bit better in these ways you know so [TS]

01:09:16   that that helps [TS]

01:09:17   but they alternately it's just about like how do we make apps not look weird on this you know all those although they [TS]

01:09:23   say talking about that after sizing saying we all know. I mean again talk about Apple eat this itself essentially. [TS]

01:09:28   Like we all knew it was coming they told us million sessions they were going to you know if you just watch this these [TS]

01:09:34   they're free to watch watch as these actions. [TS]

01:09:37   It's obvious what they're talking about and no one was surprised that oh hey look when you [TS]

01:09:42   when you wrote it in a different thing and suddenly this felt like they told you how to do that it seems strange [TS]

01:09:48   when would this come in [TS]

01:09:49   and if it was they were in an awkward situation where they had to tell developers how to adjust their layouts [TS]

01:09:55   or what we knew were going to be differently sized phones and one of the features was you know some elements might not. [TS]

01:10:00   Even appear with his compact array of the size class thing is right so the timing wise they must been weird for them to [TS]

01:10:07   do their bit. [TS]

01:10:07   Every developer knew it was coming and I think users don't really like it [TS]

01:10:13   or don't care about that stuff as much as we think they do in terms of what it requires for me as it was like oh if you [TS]

01:10:17   get the big phone you get the better stuff and they don't even know if it's the same app. [TS]

01:10:21   Stars are concerned like they might think like Casey just kind of so they go. [TS]

01:10:24   There's an i Pad No it's not an i Pad apps like they don't need to know anything about adaptive way of saying don't [TS]

01:10:28   need no idea what size classes there is no you buy this product. [TS]

01:10:31   Your experience is different specially like with the wired keyboard with that weird you know larger keys on the side [TS]

01:10:36   for doing doodles and the larger Moji key and whatever other things they had there. [TS]

01:10:42   The fact is those buttons are there is going to be a selling point like all of us will have to give over the little [TS]

01:10:46   buttons like I thought the people who want this big phone already know they want it [TS]

01:10:50   and this is all just going to be icing for them and Apple is wise to continue to evolve its E.U. [TS]

01:10:55   I took it for lack of a better word to handle differently sized screens they crept on a bit by bit [TS]

01:11:03   and now they're essentially entering a world where we can make we can make flat rectangular screens with rounded [TS]

01:11:08   corners of any size and your app should run on them [TS]

01:11:10   and like this the only thing left is like that weird gap between i Pad and i Phone apps [TS]

01:11:16   and I wonder if eventual they'll get to the point is if you look at their products now if you line him up it's a series [TS]

01:11:21   of little rectangles the screens on them that scale nicely from really small to really big it's pretty smooth stairstep [TS]

01:11:27   and yet you have to draw this red line all this is an i Pad app and these are i Phone apps [TS]

01:11:32   and that red line will start to get thinner over the next few years because eventually it'll be like Look you're just [TS]

01:11:38   making i OS apps and they adapt themselves to whatever size screen they're on [TS]

01:11:42   and there's no artificial distinction between the i Pad and i Phone app and you're not there yet [TS]

01:11:46   but check back in three years. [TS]

01:11:49   Yeah [TS]

01:11:49   and you know I think I think there the message is that we do see could have been more clear on that front too it's it's [TS]

01:11:54   like you know you should your apps should stop caring about what they're running on i Pad or an i Phone. [TS]

01:12:00   And you know you should instead just you know read these collections of traits to know. [TS]

01:12:04   Oh well this is a small horizontal big vertical screen or something like that like and to respond [TS]

01:12:10   and to to basically respond basically been responsible to apps [TS]

01:12:14   and you know Apple has been absolutely clear that is the way to go now and in the future [TS]

01:12:21   and the implication of course is because we're going to have the writing of hardware [TS]

01:12:25   and now we seem to be getting half of that I think we're going to continue to see that [TS]

01:12:29   when the new i Pads are announced and when if if that resizable apps thing becomes a part of the i Pad O. S. [TS]

01:12:37   It will use the same kind of system [TS]

01:12:38   and that's just as important that I mean the multitasking thing we split the screen and have one thing on the line [TS]

01:12:43   and if that ever shipped it's going to be an even bigger draw for this sort of thing [TS]

01:12:47   and I think like you know for developers the message could not be more clear. [TS]

01:12:51   Those universal apps and use this kind of responses on a cook they couldn't be more clear about that [TS]

01:12:56   and if your business model depends on having separate i Phone [TS]

01:12:59   and i Pad apps you should probably figure out a way around that really soon. [TS]

01:13:03   Yeah even even now just the i Phone six Plus next to an i Pad Mini trikes playing to a regular person that well this is [TS]

01:13:11   an i Pad app and it only works on this rectangle [TS]

01:13:14   and it won't work at all like what what do you like these surprisingly the same things they are oh that's an i Pad This [TS]

01:13:19   is an i Phone They were like I don't because it makes phone calls they can't run the I don't understand [TS]

01:13:23   and yeah that's it you know the direction is clear that that confusion will be cleared up. [TS]

01:13:29   May be cleaned up sooner than we think for all we know the new i Pad come out of Apple says Oh [TS]

01:13:33   and by the way you can't ever a bloated i Pad only happen tomorrow you're out have to be that I think it's still a ways [TS]

01:13:39   off but like Apple could do that if they were in a hurry I don't think they're in a hurry [TS]

01:13:42   but it's this point it's silly that with the i Phone six Plus an i Pad Mini both in Apple's line into the division [TS]

01:13:49   between them makes no sense. Yeah all right let's make some money and talk about some money. [TS]

01:13:56   We're also sponsored this week by our friends at square space the omen. [TS]

01:14:00   Platform that makes it fast and easy to create your own professional website portfolio [TS]

01:14:04   and online store for free trial and ten percent off visit square space dot com and enter offer code A.T.P. At checkout. [TS]

01:14:11   A better web starts with your website. Square space is simple and easy to use. [TS]

01:14:17   They have beautiful designs for you to start with [TS]

01:14:19   and you can customize them to your heart's content in their nice graphical interface it's drag [TS]

01:14:23   and drop you can edit things so easily. If you really want to though you can even dive in and inject your own H.T.M.L. [TS]

01:14:28   C.S.S. [TS]

01:14:29   and Javascript code so you can do crazy custom things if you want to [TS]

01:14:32   but usually most of what you have to do they have a nice gooey fortnight in drag and drop [TS]

01:14:36   and you don't really have to know coding. [TS]

01:14:38   They have twenty four seventh's support through live chat and email their support people in New York City [TS]

01:14:43   and Dublin Ireland and they are always adding more square space plans started just eight dollars a month [TS]

01:14:49   and that includes a free domain name. [TS]

01:14:50   If you sent in for a whole year upfront [TS]

01:14:53   and they even had this cool new things that they've been adding so many things in the last few months it's crazy. [TS]

01:14:58   They have square space logo where that you can design your logo for them [TS]

01:15:01   and the big thing is this quest means commerce where you can you can have a whole online store. [TS]

01:15:06   It integrates with strike for payment processing you can sell digital or physical goods [TS]

01:15:10   and all of that comes at no additional charge. It just comes with all their plans so it's amazing. [TS]

01:15:16   And every all their earth their designs are all response of I told a story in the last couple sponsorships about how I [TS]

01:15:22   made a site for this non-profit group and it saved them thousands of dollars over their previous solution [TS]

01:15:28   and that now they can edit things when ever they want to with it. [TS]

01:15:32   And it took me like an hour to do it was so easy it is to me no effort and I set them up [TS]

01:15:36   and they couldn't of themselves really I didn't know the time but it was crazy. [TS]

01:15:41   Anyway you can sort of free trial today with no credit card required and start building your Web site right now. [TS]

01:15:47   When you set aside for Squarespace make sure you going to squarespace dot com and use offer code A.T.P. [TS]

01:15:52   To get ten percent off your first purchase [TS]

01:15:54   and to show your support for our show we thank you very much thank you Squarespace for supporting our show. [TS]

01:16:00   There are Web starts with your website. So there's a way to pay for things with your phone. [TS]

01:16:10   Yes this is going to be really interesting I think. Like this is so you know first of all yes we all know that N.F.C. [TS]

01:16:19   Is not new that Apple isn't the first one to do this they will be the last ones to do this. [TS]

01:16:24   We know Andrew was there first we know probably things are there before Android even we know N.F.C. [TS]

01:16:29   Is very popular in some parts of the world. We know the U.S. [TS]

01:16:32   Payment system is horrible and outdated and yes we still even use checks sometimes which is horrendous. [TS]

01:16:38   So all that aside I think this is a great move. [TS]

01:16:42   I hope it gets a lot of adoption [TS]

01:16:46   and I think if it does I think this might actually be more important than the lauch long term for Apple. [TS]

01:16:54   I think they're going to end up making some money from it no question. [TS]

01:16:58   You know because they are they're getting a surcharge of the shrine's action [TS]

01:17:01   but it's not very much money based on most of the reports we've seen [TS]

01:17:03   and it's a very very small surcharge they make it up in volume or want to anyway. [TS]

01:17:08   And yeah and there will be if this actually works. [TS]

01:17:11   There will be a lot of also That's the question what makes anyone think this has any more chance of working [TS]

01:17:16   and becoming widespread than any of the past efforts or passbook for that matter. [TS]

01:17:21   Well I think the the biggest reason first of all you know passbook was a tough sell because passbook didn't really [TS]

01:17:28   offer either side massive benefits. It's like it wasn't that easy or that much easier. [TS]

01:17:35   It didn't it was a pain to implement slightly you know because you had to do something instead of nothing so like you [TS]

01:17:41   know you had a few special support implemented on the server side [TS]

01:17:45   and then like on the Zed there's like this weird af that they go in a kind of you know like find a link somewhere in [TS]

01:17:51   your confirmation e-mail as a download a passbook if they even had that which they usually didn't. [TS]

01:17:55   And I feel the benefits there were not big enough for the for. [TS]

01:18:00   For all the work on both sides to be worth it for most people whereas for this I feel like you know if this actually [TS]

01:18:07   works the way to advertise [TS]

01:18:08   and granted the video was hilarious in how it like the doing it wrong side of the video that we hope that some of [TS]

01:18:16   Bamako. [TS]

01:18:17   No it was not comical it was embarrassing how bad it was I like when they asked for it she asked for ID [TS]

01:18:23   and a swipe of the mark on the first time two things that almost never happen. It was so it was so uncomfortable. [TS]

01:18:29   That was an example of Apple like what you want is it Apple to be fair. [TS]

01:18:33   Like in like when when and Steve Jobs picture what phones look like with all the different keyboards that was fair. [TS]

01:18:38   Those were good publicity shots of those actual popular phones it was not finding the ugliest phones in the world [TS]

01:18:43   and putting it up to show how nice your looks and acts to it it was like These are the popular phones now [TS]

01:18:48   and then we're going to show you the i Phone and it's different than them. [TS]

01:18:50   This was not a fair comparison this is like this does not accurately represent the inconvenience of using a credit card [TS]

01:18:57   in America. [TS]

01:18:58   Right in this that's the thing is that this is one of those parts of the keynote where I was just sitting there [TS]

01:19:04   and I wanted to crawl into a hole because it was so ridiculous I was like kind of embarrassed just watching it [TS]

01:19:11   and I think I'm probably being a bit dramatic [TS]

01:19:13   but the thing of it is is that Apple keynote servants what we're calling this are usually so spot on and so good [TS]

01:19:21   and this was just awkward. I don't know most of it was great but this part was just really awkward. [TS]

01:19:28   So for the success rate of this thing ever passed [TS]

01:19:31   but I asked that mostly just to you know to throw it out there I think this will be more successful than passbook [TS]

01:19:37   and I think the main reason is this is all again totally US centric. [TS]

01:19:41   Like Mark I say we all know about chip cards we all know how backward you are yet. [TS]

01:19:45   Yes we live in America we care about our backwardness getting fixed not how awesome it is [TS]

01:19:49   and your amazing country anyway. So speak your language we move there if we did enter the room. [TS]

01:20:00   We're going to work is because of the the massive concentration of power in the U.S. [TS]

01:20:06   Payment industry to these you know few big banks [TS]

01:20:09   and few big credit card companies most of which Apple seems to have cut a deal with. [TS]

01:20:13   So right there you've got just huge. [TS]

01:20:15   It's kind of like [TS]

01:20:16   when Apple did a deal for i Tunes There's got like whatever the big five record labels of whatever they were like [TS]

01:20:20   that's all they need to do deals with because they covered it you know they covered most of the music people care about [TS]

01:20:25   whether Apple is doing deals that you know as a Mastercard Visa like Bank of America like they're just covering a huge [TS]

01:20:32   portion of the entire market just by doing deals with these gigantic companies that have [TS]

01:20:37   but probably should be illegal levels of power [TS]

01:20:40   and concentration of wealth than in any way that we're not on the retail side too. [TS]

01:20:45   There's a similar like if you know the U.S. [TS]

01:20:47   Is so much based on like the big chain stores that all you need are a handful of the big chains to have a massive [TS]

01:20:53   footprint of the transactions that happen in the U.S. [TS]

01:20:56   Every day [TS]

01:20:56   and then then you can start getting more support from the smaller people just because well we have all these people [TS]

01:21:01   using this you'll benefit from this model and that's what they need to make it work is you need to like. [TS]

01:21:06   It's not it's not the thing in the phone it's not the software it's not what it is is that stupid ugly reader thing [TS]

01:21:12   that is the most important part of this product as a solution for people is that stupid ugly reader thing that stupid [TS]

01:21:18   little N.S.A. [TS]

01:21:19   Reader and you know and the way it's hooked up and that has to be millions [TS]

01:21:24   and millions of places that is the hard part of this project not the like you said people getting an obscene Phones [TS]

01:21:28   forever. [TS]

01:21:29   Like it's so easy to do all the other parts that the hard part is to cut the deal with all the people so they say use [TS]

01:21:34   our payment thingy. [TS]

01:21:35   Except our you know like payment tokens put these things and all of your stories like that is the hard part. [TS]

01:21:42   That's the biggest kind of like the Amazon level type of thing where they're like [TS]

01:21:46   or even Google like we're going to scan every book in the world we're going to make self driving cars [TS]

01:21:49   or whatever this is one of the first things that I see an Apple sort of gets though into of saying we're going to try [TS]

01:21:54   to do this big thing doesn't work unless those little scanners are all over the place hooked up. [TS]

01:22:00   Both service [TS]

01:22:00   and so them cutting a deal with the big credit card companies so that your You'll be able to make something that you [TS]

01:22:05   can pay with and you will connect to your bank your credit card [TS]

01:22:08   or whatever that's one have it in the other half is getting the little scanners in a bunch of stores hooked up to those [TS]

01:22:14   things [TS]

01:22:15   and I think the amount of stuff they're there you know that they've announced in this deal is probably just barely [TS]

01:22:22   enough maybe maybe barely enough to get them over the hump. [TS]

01:22:25   You need some kind of critical mass of this isn't going to become like the passbook game look at the world [TS]

01:22:29   and they get all the airlines. [TS]

01:22:30   People don't fly every day [TS]

01:22:32   and even if they do the airlines are kind of spotty in the beginning about whether that was their own people [TS]

01:22:36   or you know like is this really you really need to get some critical mass before intill this year for this to become [TS]

01:22:43   something that's that is more than just a curiosity that a bunch of rich people do in San Francisco [TS]

01:22:48   when they go to Whole Foods you know the timing of this is actually amazingly good because the U.S. [TS]

01:22:56   Like there's finally now a big movement to move to chip [TS]

01:22:58   and pin ever since I believe it started out as the Target credit card act thing where like I apologize to whoever was [TS]

01:23:07   talking with us I overheard on a podcast [TS]

01:23:09   and forgot who was basically in the last couple years there been so many massive scale credit card hacks in the U.S. [TS]

01:23:16   Especially the big target one that like it's finally getting so expensive for the credit card processors to deal with [TS]

01:23:21   all the resulting from everything that they're now finally pushing the U.S. [TS]

01:23:26   To about Chip and PIN all the fraud rate like the program has been really low [TS]

01:23:29   and it has gone up slightly with these hacks like but all it takes is for the far right to go [TS]

01:23:34   but leave these to the credit card companies you know live [TS]

01:23:36   and die based on their you know terrible fees that they charge you with their grazing you know interest rates [TS]

01:23:42   but also the fraud rate [TS]

01:23:44   and so the front goes up one percent that is enough for them to sell right finally we have to get rid of the student to [TS]

01:23:49   get extra stuff in like there is a big turnover in that type of that's the reason they drag their feet like everything [TS]

01:23:55   we have now is fine why would we invest in changing it. All you need is the froggery take a plug. [TS]

01:24:00   Percent or two and suddenly becomes economically feasible to go to something better. [TS]

01:24:04   And it's I suppose there's a competition between the the little chip things they have in the rest of the civilized [TS]

01:24:09   world and something like this and I see things. [TS]

01:24:12   Exactly and that's why I think like because this shit is finally happening in the U.S. [TS]

01:24:17   And because you know you what you said over the concentration of power in the U.S. Being such that the U.S. [TS]

01:24:22   Is a fairly straight forward market to dominate if you can get a you know the handful of people on board. [TS]

01:24:28   That's why I think this has a very good chance of succeeding because all those credit card terminals all over the place [TS]

01:24:34   are going to have to get up there in the next few years anyway and so they're probably not going to cement support [TS]

01:24:38   and of C. If and of C. [TS]

01:24:39   Is wildly out there which now will be so do you think it will be socially awkward to do this to be early on in the [TS]

01:24:48   Apple Pay adoption. No I don't think so I figure I mean think of the convenience trumps everything. [TS]

01:24:56   Like do you remember when the little kiosk where yet so I have your own card for it came out. Oh yeah yeah. [TS]

01:25:02   But and it was a change never and it got used to and that was it. [TS]

01:25:06   Do you have one of those little dangly things that use of the gas stations you know to swipe your card. [TS]

01:25:10   No no I have one of those. [TS]

01:25:11   I've had one of those for what ten fifteen years there are some you get one you never go back to the old way like [TS]

01:25:18   and this is the equivalent of that as soon as people can like rub some part of their purse [TS]

01:25:22   or whatever up against a thing and pay for things. [TS]

01:25:24   Oh my goodness you're going to rob your purse against the gas pump [TS]

01:25:26   and you know what I mean like the convenience of just like the light is so much easier than the [TS]

01:25:34   and even though the video is ridiculous I go it's so hard to get cards out of all I was really expected eggshells that [TS]

01:25:39   crack on top of the person's hair and she's not going that like like from the commercial that it's on to the floor. [TS]

01:25:45   I just know things are everywhere anyway. [TS]

01:25:48   As silly as that is this is kind of like the whole I watch they were talking about before taking away the need to [TS]

01:25:55   romance through your purse to pull out the card to hand of the person to hand tobacco didn't show the part. [TS]

01:26:00   Some places still make a do do stupid signature on the thing that's decreased a lot lately of the crimes I don't like [TS]

01:26:07   that little dance is not that inconvenient. But if you can cut most of it out it is addicting to be able to do that. [TS]

01:26:14   It is nice. Why would you ever like. It's like well that wasn't a problem I had no problem doing that. [TS]

01:26:19   But this is slightly more convenient. [TS]

01:26:22   What is the reason you would ever go back to [TS]

01:26:24   when this actually has pointed out many times where you know this has advantages over the old way in that you don't [TS]

01:26:29   have to give your credit card number to anybody. [TS]

01:26:31   They don't have to know anything about you or your name like using the tokens is more secure [TS]

01:26:34   or reveals less information to Apple anyway the credit card company stores what you buy where and when [TS]

01:26:39   but you know it's not Apple not helping with that [TS]

01:26:42   when they're not in it is it is a potentially more secure which is why everybody likes it reduce for ordinary thing [TS]

01:26:48   service that is more convenient to you and it's not that it's going to be such a life changing thing is just silly. [TS]

01:26:53   Once one third is an option for you you will never like you will never go out of the stores that has that option so you [TS]

01:26:59   know what I want to dig my credit card out of a lot instead you just won't what's the point there's no upside [TS]

01:27:04   and soldiers completely switch over to doing it the more convenient way. [TS]

01:27:07   If they can get these things in enough places it will hopefully not be a novelty [TS]

01:27:11   but more like be like the defaults for the the three stores that you you know where I shop for my groceries where I go [TS]

01:27:17   for my you know home supplies or whatever if it is three [TS]

01:27:21   or four stores you frequent all have this it would have become the way you pay for the things that I think it's going [TS]

01:27:26   to be interesting challenge for them to get enough locations fast enough for this not to be some weird again [TS]

01:27:32   or a curiosity that that is only in a few places and also think about the lock in effect they have. [TS]

01:27:39   Once this is everywhere you know this is not going to force everyone to buy i Phones [TS]

01:27:44   but it will make it harder to ever move away from an i Phone it's going to one more thing that if you have an i Phone [TS]

01:27:50   and you're thinking about switching to some new Android hotness [TS]

01:27:53   or whatever you'll have to think you know that I won't be able to use this in the exact same way [TS]

01:27:57   and even if you do even if you think supports and of see it. [TS]

01:28:00   Well it might be different when I work as well when I want to kind of like [TS]

01:28:04   and they're really getting like the hardware is capable of doing things of Android doesn't sort of thing [TS]

01:28:09   and Google stuff of payment processor like there's no reason that other companies couldn't strike the same deals [TS]

01:28:13   and presumably there are hardware is there it is a business and software decision like once the readers are everywhere. [TS]

01:28:21   I don't think Apple has any particular lock in to those readers because those readers could be repurposed to read [TS]

01:28:27   payments from Android phones just as easily. [TS]

01:28:29   So it's more of a can other companies you know do the deals with with all of the credit card companies and banks [TS]

01:28:36   and retailers in the same way that Apple has done. [TS]

01:28:38   Oh yeah I'm not saying they can't but I'm saying like you like not you [TS]

01:28:42   but most people as users might consider that like oh I've gotten used to with an i Phone for the season touch Why do [TS]

01:28:49   you do this. [TS]

01:28:50   If I'm moving under phone it might not work that well or it might be different or it might not work at all. [TS]

01:28:54   You know depending on the set up and everything like even I of I know of course these are standard and I see things [TS]

01:28:59   and I know that like other things will work with it [TS]

01:29:02   but there will be that kind of psychological lock in effect like that's one more thing about my life that will that I [TS]

01:29:08   will have to change if and possibly lose if I switch and and the watch will get to the watch [TS]

01:29:14   but the watches is after the same it has exactly the same effect which is like this is one more thing that's going to [TS]

01:29:20   that's going to have to change if I switch away from this. Someone pointed to chat rooms the Touch I.D. [TS]

01:29:27   Is a factor in this because it gives Apple the rate that you get if the credit card is present at the transaction you [TS]

01:29:35   have a lower the lower surcharge than if you just error entering the number [TS]

01:29:39   and these are all weird details investitures of the credit card processing engine basically. [TS]

01:29:44   Apple stands to make Apple can make better deals because it was able to convince the credit card company to touch ID is [TS]

01:29:49   a sufficiently security thing that they should get the same rate that someone gets are they physically have the card [TS]

01:29:54   there with them. [TS]

01:29:55   So you won't need to have a credit card with you but Apple will pay the smaller surcharge like basically you know. [TS]

01:30:00   Apple's doing what it does best making the deals with the big companies making deals that are as favorable as possible [TS]

01:30:05   to it that also make their partners happy [TS]

01:30:08   and using technology to do that because Apple play only works from devices that Touch ID [TS]

01:30:13   or devices that require a device that I thought I'd like to watch. [TS]

01:30:16   And Android will find a much harder time doing that because even if they come out with other Touch ID It will be [TS]

01:30:22   forever or possibly never that is everywhere [TS]

01:30:25   and every android like it's it's so much harder to make penetration version like this. [TS]

01:30:28   Apple already got two hundred million I think they were talking about the five stuff that work to watch every year two [TS]

01:30:34   hundred million was the number of i Phone five and above [TS]

01:30:37   and yeah so the five Ss in the six is very soon a huge number of virus devices will have touch idea Touch ID is a big [TS]

01:30:45   strategic advantage to Apple [TS]

01:30:47   when it comes to stuff like this because it is another factor in the authentication soup [TS]

01:30:51   and it's it's helping Apple make better deals [TS]

01:30:53   and I think it will actually help people feel slightly better about doing this transaction like that it's not just oh [TS]

01:31:01   if you steal my phone you can buy things you can unless you have their thumb print or whatever [TS]

01:31:04   and I'm just repeatedly unlocking my phone the Touch ID [TS]

01:31:09   and repeat of the doings to the Touch ID every time I put a new bill the violence which kind of annoys me [TS]

01:31:14   and I'm a big fan of Touch ID I have great success rates I think it is. We wondered when it first came out. [TS]

01:31:19   Will this be good enough to be like will be like Siri where it's like what you play with it for a while [TS]

01:31:24   but then you realize the excess rate is too low for you to really trust anything Touch ID I feel like it's totally [TS]

01:31:29   crossed that bar I trusted for the intended purpose it works if it ever misses like it's convenience trumps the [TS]

01:31:36   whatever small percentage of failure rate that I get on it just don't try to use it [TS]

01:31:39   when you come in the shower because your skin is all floppy and it doesn't work. [TS]

01:31:43   Now before we move on somebody did find this and it was drunk easy right. Yes a drug dealer. [TS]

01:31:51   To our caller earlier to see if she could come in and she saw it and she now is in [TS]

01:31:55   and if we are still interested in hearing one. [TS]

01:32:00   One woman's opinion on the i Phone sizes you want to put her on at sign are fake as about right so I'd asked earlier [TS]

01:32:12   what your conclusion was about which phone you're going to potentially get because you used to trying the phone on as a [TS]

01:32:22   convenient excuse to show the internet your butt. Oh I was curious if you reached a conclusion. [TS]

01:32:30   Well I did enjoy showing the internet my but I asked this mark of the news like I don't own your [TS]

01:32:37   but I do think what information is your [TS]

01:32:41   but you do what you want with it I would like him to ask me permission if you want to show the Internet has [TS]

01:32:45   but he doesn't you know because you've got nothing. [TS]

01:32:50   But no I think my conclusion is that I might stick with the phone I have because it's like like a crazy person you're [TS]

01:32:57   going to use the same i Phone for two years. [TS]

01:33:00   I'd like an animal like pain because it's just going to be so big [TS]

01:33:06   but I mean I thought that this one I was appalled by how light it felt at first you know [TS]

01:33:12   when you got the new the most reason it went what is that the five something was like a five S. [TS]

01:33:17   Yeah you're probably appalled by the lightness when you got the five because that's when I got taller [TS]

01:33:20   and I was also very light compared to the for us. [TS]

01:33:22   Yeah I like any time it changes I'm like This is the worst and then you know when the new Iowa Iowa. [TS]

01:33:28   Yeah I'm saying the right things right. [TS]

01:33:29   Yeah when that came on and it all looked like all candy pop and I'm like wow this is terrible to Everything's ruined [TS]

01:33:35   and so I hated everything and then I like you know had it for two weeks [TS]

01:33:39   and then looked at my old phone like this phone is so old what I did I really want that old phone. [TS]

01:33:45   The worst so I have a little bit of that still in my mind that I might you know look at it look back [TS]

01:33:52   and be like that little phone was still old. [TS]

01:33:54   You know once I get the bigger one being bigger I mean like the four point seven So the five five is now. [TS]

01:34:00   The no fly zone is out of the question of the question. [TS]

01:34:03   I can't lie I mean you can't like scroll all the way I gave or reach the other side of the phone. [TS]

01:34:09   I'm holding the paper right now looking at it my little lady thought and I'm going up to up it. [TS]

01:34:14   Marco's little man throne can't reach the home button so everything is weensy on Marco that's expected. He's dainty. [TS]

01:34:23   Love it or even I was about to ask if I read out totally derailed. [TS]

01:34:27   So the theory is sitting here now on a Wednesday night before the pre-order you are going to ask Marco to pre-order [TS]

01:34:35   nothing to get you nothing [TS]

01:34:37   and then if if Marco ends up coming back with a four seven What do you think the chances are that you're going to look [TS]

01:34:43   at it and say Holy crap I need that. [TS]

01:34:47   Probably a seventy percent chance that I'll say that I need that because I can't help it I like having the new stuff [TS]

01:34:54   but I don't know I just like my little i like being able to say it's in my pocket it's small [TS]

01:35:00   and like I discussed on Twitter and showed everyone on Twitter that my pocket there's a mall [TS]

01:35:05   and it doesn't mean my phone currently barely fits in there. [TS]

01:35:08   Do you do you really keep your eyes on your back pocket and sit down with it. [TS]

01:35:11   I really do and you sit down and share a hard chairs and a half on your back. [TS]

01:35:15   Well it depends on the surface of them sitting down on the soft chair it stays in if it's a hard chair comes out. [TS]

01:35:20   BEARD I evaluate you know depending on the situation. That sounds like way too much work and I know it is. [TS]

01:35:26   If I'm at the park it usually comes out and into my front pocket because I'm like up [TS]

01:35:30   and down with the you know with our sun So it's in and out plus the sand you know usually have it out. [TS]

01:35:37   Fair enough and since you're here [TS]

01:35:39   and you know I presume you're about to be banished for immediate thoughts on whether or not you would desire [TS]

01:35:43   and I wear an apple watch I will state it too. I like wearing jewelry too much to kind of mess that all up. [TS]

01:35:50   I think my accessories I decide to choose what I'm wearing as you know that's is the type of girl that I am I never was [TS]

01:35:56   a watch wear so I don't think I would get into it. [TS]

01:36:00   But but see previous comments about mark of getting something new and shiny. Yeah but I mean come on. [TS]

01:36:05   If I had if I got the big phone and I can't. Oh he's putting it on my wrist. Is that the little one. [TS]

01:36:10   That looks kind of nice that wants to kick that man and I could change my mind. The gold one looks nice Mark. [TS]

01:36:18   It's pretty thick. [TS]

01:36:23   I don't know why if I got the big phone then the big phone might end up living in my purse and I could take it out [TS]

01:36:28   when you know our son is sleeping and I could do Twitter on it [TS]

01:36:32   but if I need notifications I could be right on my wrist so that's convenient and you could send Marco your heartbeat. [TS]

01:36:37   Exactly and you know I could draw little doodles that are important. [TS]

01:36:42   All right before I lose all capacity to be an adult. [TS]

01:36:46   So we're saying no fly zone for the five five tentative yes on the four seven and tentative yes on the Apple Watch. [TS]

01:36:53   Yeah yeah. [TS]

01:36:54   Because if the pocket that you async it's too brutal I might need to go to the watch for notifications for you know [TS]

01:36:58   like little text message and stuff so I know [TS]

01:37:00   when to take my phone out of the purse persecuted by like all the bands that you could have a choice each day. [TS]

01:37:05   Oh yeah that's it I'd have to do to get the watch because I need to match [TS]

01:37:10   but then you can only if you have been I have to get to faces because once called the once over so depends on her face [TS]

01:37:16   of us to watch it. Feel free to get to what some people were both at once. Yeah exactly. [TS]

01:37:20   And Mark goes over there he's rubbing his eyes like call his head he's like why wouldn't you have a day watching [TS]

01:37:27   and I watched her I know I mean come on already well thank you for the feminine influence for tonight. [TS]

01:37:34   Oh you're very welcome here. Thank you Marco back. [TS]

01:37:42   I don't think they get away with calling him dainty mark [TS]

01:37:44   or such a good idea to have your wife on the show isn't a mark of reading it in the background that does great I can't [TS]

01:37:51   wait to hear the ear like I wasn't concerned about like having to buy multiple devices. I was thinking like. [TS]

01:38:00   Oh my God I'm going to wait on like five different lines to get all the watches and all the different bands. [TS]

01:38:09   All right so let's let's talk about some. Are we done with apple pie. I actually won one quick observation. [TS]

01:38:15   I know this doesn't relate to i Cloud but it is kind of funny to me that after all of this. [TS]

01:38:23   Angsty not you know about i Cloud just what a week or two ago. Now Apple saying to the world. [TS]

01:38:29   Yes trust us with your credit cards and trust us with your with all of this we will be OK [TS]

01:38:34   and I understand because I'm an engineer. [TS]

01:38:37   That one is not really related to the other but it is kind of funny to me that there wasn't even like even a snicker [TS]

01:38:43   or a nod to the fact that there was all sorts of i Pod Aaja just a week or two ago. [TS]

01:38:48   Well I mean first of all like I think the geeks even people who are extremely critical of Apple know that like OK well [TS]

01:38:56   the credit cards aren't being stored in a cloud [TS]

01:38:58   and stuff like that like like there's like even that like it's hard to argue you know like falsehoods. [TS]

01:39:06   That being related or not related. Secondly people have a very short memory with this kind of stuff very very short. [TS]

01:39:13   And and you know Apple Pay isn't even out yet it's not going to launch for at least on a like month [TS]

01:39:18   and a half it is that they said October it's right now early September that might be like Halloween when it launches [TS]

01:39:25   or it might be in of Amber and I well you know these are not like the like that. [TS]

01:39:30   That's long enough away that the celebrity nude hack thing is going to be forgotten. People have already forgotten it. [TS]

01:39:37   It's a week old they forgotten. [TS]

01:39:39   Now another thing that they should and it's not a big deal [TS]

01:39:41   but reality wise like that that type of news story the cycle that it the news cycle that it's been butchered turned [TS]

01:39:48   over ninety seven times for the I think it could still be in the back of people's minds [TS]

01:39:51   but you know for Apple they in particular apple has a good story to tell customers the story unfortunately involves [TS]

01:39:58   credit card companies and banks. [TS]

01:40:00   Knowing everything they currently know and and you know [TS]

01:40:02   but as you say well at least Apple is not adding another party it's going over them because Apple is not participating [TS]

01:40:08   in that information exchange and has no reason to. [TS]

01:40:12   It doesn't base its business model or on having an information or controlling it or selling [TS]

01:40:15   or anything it doesn't even want it. Everybody else still has it. [TS]

01:40:18   People are totally OK with that now with credit card games except for the people who only pay for everything with cash [TS]

01:40:23   so I think that'll be a non-factor at least an apple pie right. [TS]

01:40:28   Do you want to whine about the i Pod Touch and or i Pod Classic. [TS]

01:40:32   Anyone that's the best follow up is like we were just trying to predict one or two episodes ago they go [TS]

01:40:37   and they are going to be around forever then I'm going to kill it and then yesterday killed it. [TS]

01:40:41   Well now we said that he killed one time and we always expect them to and so far they haven't you know [TS]

01:40:46   but you know it really is remarkable that they did kill it like of all of all the changes they made yesterday to [TS]

01:40:52   everything to their site to their store. Like how does how is that a higher priority to even be removed from the site. [TS]

01:40:58   That's life [TS]

01:40:58   and symbolic if you want to go into their whole like oh the revolutionary input methods to finally retire the last well [TS]

01:41:04   I just is and I don't have a quick will and retire the last on the Quick Well yes I think it's touch [TS]

01:41:08   but I mean so was the cloud you know I mean like the wheel anyway. [TS]

01:41:12   It's it's like phasing out of the original i Pod form factor and also all is left now is the now in the shuffle [TS]

01:41:19   and the touch which isn't really an i Pod. Fair enough right. [TS]

01:41:24   So let's talk about this Apple Watch which by the way I don't call it an I watch that's going to be difficult all fully [TS]

01:41:30   trained myself out of it. Why why do you think we're banning the I mean it's kind of dated. [TS]

01:41:37   It's not so much that it's dated it's I think it may be misguided because I this I understand why they're doing it [TS]

01:41:45   but using generics is not a great way to do it's kind of the same reason that car makers all move to the B.M.W. [TS]

01:41:51   Mercedes naming convention you talk about is back on neutral like the you know so I B M W has a series of number. [TS]

01:42:00   Ers and letters and Mercedes as numbers and letters is well out he has you know A [TS]

01:42:06   and then followed by a number whatever. [TS]

01:42:08   When Acura came into the luxury car business which is Honda's luxury brand they had the Acura legend in the Acura [TS]

01:42:14   Integra. And what happened is that people refer to the their legend or their integrity. [TS]

01:42:20   They wouldn't say the word Acura and that's bad. [TS]

01:42:23   So the theory goes for Acura brand recognition so accurate changed all his its cars from the legend of the integrity to [TS]

01:42:30   a series of nonsensical letters like P L N R S X and also kind of made skyscraper to have a name as another story. [TS]

01:42:38   The theory being that if you give your cars names that are just a bunch of alphabet soup [TS]

01:42:43   or numbers people will have to say the word Acura more and the word accurate would be in their mind. [TS]

01:42:48   So by calling I think the Apple Watch an Apple Pay and the Apple T.V. [TS]

01:42:54   It makes people say Apple repeatedly [TS]

01:42:57   or associate these products more with Apple receives the i Pod I watch there is the possibility in the mind again in [TS]

01:43:04   the mind of marketers maybe in reality that people don't even understand who makes that part of that Microsoft. [TS]

01:43:09   They know i Pod they know i Phone they might know I watch [TS]

01:43:13   but to the really casual person connecting that all back to Apple requires a leap of brand knowledge which may [TS]

01:43:19   or may not be as strong as Apple would like it to be you know Apple does have a tremendously strong brand one of the [TS]

01:43:23   strongest brands the entire world this is probably not a problem for them [TS]

01:43:26   but I can see some marketer in a meeting saying this will really help people continue to hammer the word apple into [TS]

01:43:34   their minds. [TS]

01:43:35   All you want to pay with Apple pay instead of saying I pay oh you have an apple watch is that your Apple T.V. [TS]

01:43:41   The reason I think it might not be a great idea is because they're using generics. Watch T.V. [TS]

01:43:47   Pay male I hate Apple Mail every time I read an interview after Apple now because of this right now all of the capital [TS]

01:43:53   letter People think I misplaced a cap or a capital letter or something. [TS]

01:43:57   Or am I talking about like mail like the Internet. As like a concept No I'm talking about. [TS]

01:44:01   I'm never going to write mailed out applicants through file name extensions so I have the mail right using a generic [TS]

01:44:09   Apple Watch like it would be better like in that respect I think. [TS]

01:44:16   I Pod i Pad and i Pod and I agree with the A in the or whatever but i think i Pod [TS]

01:44:20   and i Phone are better than a generic because you can't just say watch by itself you have to say Apple Watch. [TS]

01:44:29   So I think I see what they're going for. But to me it feels a lot like mac book where it's like I don't like it. [TS]

01:44:35   I still think mac book is done by selling power because a better name [TS]

01:44:38   but in that case they were getting the mac name out and yeah you know I'm back in mac book you know it's a Mac. [TS]

01:44:44   Maybe the next computer will be the apple mac address [TS]

01:44:49   and you know that's that's my theory behind the Apple fifteen I'm not a fan. [TS]

01:44:55   I mean a couple things like I mean first of all Apple T.V. [TS]

01:44:58   Did this too it was like when it was in development it was called I.T.V. In fact they even called it I.T.V. [TS]

01:45:04   They went to the similar thing where like people are first referring to to the i T.V. [TS]

01:45:07   and Then when it was released to the Apple T.V. and It sounded weird about the BE THAT was the B.B.C. and I was a baby. [TS]

01:45:13   Some one of the various things you can people you need more things to correct us on there you go wherever whatever that [TS]

01:45:19   I see these things that you guys have made us to not be able to call it id right but so. [TS]

01:45:24   So there was that words like I think it sounds weird you know yesterday and today I think like Apple T.V. [TS]

01:45:30   Doesn't sound weird to me anymore it's kind of weird the first day I think will deliver it quickly. [TS]

01:45:35   Secondly I don't think it's quite as much about trying to boost the Apple brand I think that's part of it [TS]

01:45:42   but I think another big part of it is Fashion is high fashion [TS]

01:45:48   and high fashion branding as a society we're OK having phones in our pockets and taking out a case [TS]

01:45:54   and having computers in our back and take no more use in them when you're wearing something all the time. [TS]

01:46:00   Time like all day every day you're wearing something money that is jewelry that is an accessory that like the standards [TS]

01:46:06   are so much higher for what people are willing to wear than what they're willing to carry in their pocket [TS]

01:46:13   and I watch kind of sounds geeky like to me that I watch sounds nerdy you know camel case itself is pretty nerdy [TS]

01:46:22   and it just it just kind of like that sounds nerdy to me whereas Apple Watch sounds like a higher class brand name even [TS]

01:46:30   though I know it's a trick in certain ways but it just sounds like I watch is a geek thing [TS]

01:46:38   and Apple Watch is a fashion thing. They really really want to go fashion and her of all that watch by Apple. [TS]

01:46:46   But they will think about fashion in their we don't buy this before I think like that the tolerance for being a [TS]

01:46:53   billboard is strangely high in the fashion world because then I maybe I'm still getting this wrong I think I got the [TS]

01:46:58   wrong end of the show and I really get it wrong people can we correct me that the idea being that you can't copyright [TS]

01:47:03   or otherwise protect the intellectual property of a design of something like a purse or a shoe. [TS]

01:47:08   But you can protect your logo because that your trademark. [TS]

01:47:11   So they put their logos all over everything [TS]

01:47:13   and so now logos become part of the design because you know you have a need to come back [TS]

01:47:18   and tell me what you know Louis Vuitton bag or something with a little logo all over it [TS]

01:47:21   and that becomes like a pattern and you know it becomes the logo itself becomes fashion [TS]

01:47:26   and so it's like Apple doesn't put their logos. [TS]

01:47:28   You know there's a lot of on the back of the phone but not on the front [TS]

01:47:31   and on the Apple Watch I don't think with their logo anywhere on the thing. [TS]

01:47:34   I think on the back it has a little apple button for Rolex has a little Rolex symbol the word Rolex [TS]

01:47:39   and Louis Vuitton bags and all those things are just covered with things like that [TS]

01:47:43   and Apple does not have its logo everywhere they say look they had a logos on the back and great anyway. [TS]

01:47:50   I said watch by Apple but that's like it doesn't have a name like a product [TS]

01:47:55   and I think maybe it could benefit from one especially was going to be like a high end watch because of. [TS]

01:48:00   The Rolex is like it's a product name for the type of watch it I don't know enough about high [TS]

01:48:04   and watches to know that like you can't just say watch by itself you have to say Apple Watch every time [TS]

01:48:08   and it's a little bit of a mouthful. Is that your watch it's an apple watch. [TS]

01:48:12   You're right that I watch on here but Apple watches seems like kind of a mouthful in kind of generic and boring [TS]

01:48:20   but even Swatch is better is that a swatch like that's a brand too [TS]

01:48:23   but it's just you know some brand of some Swiss company that you know I mean like I don't I don't know I'm I'm not I [TS]

01:48:31   really wish I don't especially because our i Phone like has worked out really want to make i Phone has worked out well [TS]

01:48:36   like a grand it is more of a geek product [TS]

01:48:38   but I think because this is fashion that's maybe a reason not to make it so [TS]

01:48:44   but the fashion area will get to the very start of the thing itself [TS]

01:48:48   but like there's no escaping it the i Phone was the kind of phone [TS]

01:48:51   and eventually everybody had formed a room is totally comfortable to having their i Phone or Bill [TS]

01:48:55   but also that was seven years ago and so not only is that mean coming from a different era [TS]

01:49:01   but it might even be played out the I could I mean I think I had to go on forever I'm not a great fan of the I either [TS]

01:49:07   but like we will never find out if this goes all I touch you know the same way everyone calls the i Pod Touch the i [TS]

01:49:14   Touch because they just like no apple we do not accept your name it's an I touch forever and ever. [TS]

01:49:18   So creepy people could choose to just call this the I watch I mean we're doing it accidentally because we've been [TS]

01:49:22   calling it our watch for a long time. [TS]

01:49:24   We'll probably come around because we're the kind of geeks who care about what things are named [TS]

01:49:28   but just let's convene back when this watch has been out for six months and see everybody you know still calls [TS]

01:49:33   and I watch or if they call it because a MacBook caught on people said Mac. [TS]

01:49:37   But people did not say i Pod Touch they say I touch right. [TS]

01:49:40   Well we have this guy really it's not it's not up to us [TS]

01:49:43   and it's not Apple's marketers will get full of that to the world at large and the little thing with the Apple logo [TS]

01:49:50   and then the word and then you know writing it out well. [TS]

01:49:53   and sometimes then having the little low over the thing in it that always struck me that we are with Apple T.V. [TS]

01:50:00   Used to it. [TS]

01:50:00   Everyone knows how they're going to do it you know the rule is you just write it out one way if you're writing about it [TS]

01:50:04   but if you want to make it as like a little logo mark [TS]

01:50:06   or whatever the word is you put a little apple logo in the thing next to it in the small caps for a watch. [TS]

01:50:11   Also not a fan of that. [TS]

01:50:13   Well that's a that's a stylization in the in the marketing material that's not the name I know [TS]

01:50:18   but it's not the strike you as weird like I can't think of I guess I mean we have a bit of travel T.V. but T.V. [TS]

01:50:22   Is always you know all caps or small caps so it doesn't look as weird there. [TS]

01:50:27   Yeah I would I wouldn't put too much on that. [TS]

01:50:29   I mean tentatively five S The S is lower case we are right now [TS]

01:50:35   and that just seems like you like the naming to be like a nice clean win. [TS]

01:50:40   And lately the naming is been weird and not not consistent with self and it was always some little problem. [TS]

01:50:51   So do you think in the next year [TS]

01:50:52   or two that the i Phone will become the Apple phone now on account of because this is too much brand equity an i Phone [TS]

01:51:00   It's a great name. Yeah i Phone is established. What are we going to give up numbers. [TS]

01:51:05   Yeah that's coming sooner than that I think that the number thing like again talk about the naming stuff getting it for [TS]

01:51:11   the i Pad for being the new I think it was I don't like that the time is coming for the end of i Phone numbers like I [TS]

01:51:17   don't think they're going to go too far into double digits for the i Phone because it will just start seeming I don't [TS]

01:51:22   think they'll get to double digits. [TS]

01:51:24   I think if people would lose track you have the i Phone thirteen or nine or ten and just like whatever. [TS]

01:51:31   It wouldn't surprise me if they did make it at least like eight [TS]

01:51:33   or nine because like the public kind of names these for them like remember when I blogged about like [TS]

01:51:39   when the forest came out and everyone freaked out because it wasn't the i Phone five [TS]

01:51:44   and like the response was so incredibly brutal unnecessarily and unfairly brutal because the four S. [TS]

01:51:53   Was like quote not the real i Phone five. Or like or not and i Phone five and so the next year even though the i Phone. [TS]

01:52:00   Why was the sixth i Phone They called it i Phone five because I think everybody was demanding i Phone five [TS]

01:52:07   and the entire world was calling an i Phone five before was even announced. [TS]

01:52:11   And so they said it was probably presumed presumed to be better for overall brand reputation blah blah blah. [TS]

01:52:18   So you know this year is the i Phone six next year I was going to do a success [TS]

01:52:23   and after that they were going to serve and I think they can make it easily and eight to seven eight [TS]

01:52:28   and possibly even nine I just feel like once you start getting to double the number start to blur people's minds [TS]

01:52:34   and they can be like it's easier to be able to remember five six seven and remember thirteen fourteen fifteen. [TS]

01:52:39   But if we keep having these steps that we still have like like eight more years dead they've got they've got Tommy like [TS]

01:52:45   they like getting them on the i Pad as it has worked out more or less like people don't care you know. I Pad i Pad Air. [TS]

01:52:54   It is [TS]

01:52:55   but that's all that that also came with like a massive revision like will see like you know what are they going to call [TS]

01:53:00   this fall's i Pad or the latest rumor is that the retina many won't even be updated [TS]

01:53:06   and they're going to be like basically I've had a [TS]

01:53:09   or two you know is that going to be the name is going to be the i Pad [TS]

01:53:13   or you know in parentheses late twenty fourteen like you know what they're going to be. [TS]

01:53:18   They haven't been renaming the macros on the macro to the macro three like it will work out the difference there with [TS]

01:53:24   these products is that phones seem to get upgraded either annually. [TS]

01:53:29   If you're impatient and spoiled or bi annually least in the U.S. [TS]

01:53:33   By annually if your normal person is I mean every other year. Don't go into that. [TS]

01:53:37   Yes So the point is that means but I think they can in fortnightly. Yes You know what I mean. [TS]

01:53:44   So for annually The thing is that these other products like the i Pad generally speaking those are upgraded on an [TS]

01:53:52   annual or every couple year basis unlike a phone and so I think having the numbers on the phone make. [TS]

01:54:00   So a little more sense [TS]

01:54:01   and it will be harder to get rid of than on an i Pad which may only upgrade every two to three years. Now we shall see. [TS]

01:54:08   We we went off on the one hand you talk about the watch. I love that we are now two hours and we have to watch really. [TS]

01:54:15   People are going to kill us. [TS]

01:54:18   When I was watching this video I know there's going to be a I was pretty sure I was going to be a watch they did of the [TS]

01:54:24   One more thing which you know I get distracted on I think it's fine you know if you're going to hold back for something [TS]

01:54:29   this is what holds it back for I don't really care what Steve Jobs [TS]

01:54:32   or a thought about them using this whole idea is this what to do [TS]

01:54:34   but they think it's right they thought this was right I thought it was fine this is significant product [TS]

01:54:39   and then they show the interviewer like you know Tim Cook talked about [TS]

01:54:44   and he's like in the some partners new product category he didn't say it was a watch or anything like that is like [TS]

01:54:48   and here it is and you see the video in a show like this is going to be a first glimpse of this thing [TS]

01:54:53   and they show you close ups of parts of it you can't tell what one likes they showed the censors in the back [TS]

01:54:57   and you couldn't like they were crazy like what the hell does some sort of alien device [TS]

01:55:01   and they show you the little crown but you don't know it's the crown yet and it looks really weird. [TS]

01:55:07   And so watching this video I thought the little details are showing a really cool Mike this is something unexpected not [TS]

01:55:15   look like any watch I've seen [TS]

01:55:16   and it's kind of like one of those things at the back of the hours like Games magazine anyway. [TS]

01:55:21   One of those kids' magazines they show you extreme close up of something you have to guess what it is [TS]

01:55:25   and it's hard to tell because it's really close up. [TS]

01:55:27   That's what the beginning of this video was for and when they are like in the third or fourth shot [TS]

01:55:31   when they finally show you the watch itself [TS]

01:55:33   and it rotates into view my first impression immediate was disappointment that it looked like a smart watch. [TS]

01:55:41   That was my media person brushing one of your guys a reaction to that same I I was starting to feel more [TS]

01:55:49   and more smug about my own theory that it wouldn't look like a pebble or anything like that [TS]

01:55:54   and it would be more about sensors than anything else and it's sort of about sensors but I was way off base. [TS]

01:56:00   Yes and I was hoping for and expecting something that looked totally different and I think [TS]

01:56:06   and you touched on this the digital crown. [TS]

01:56:09   That's sort of different in that it's using something we already know but in a very different way. [TS]

01:56:14   But it I was surprised to see that it didn't look that wild However the the bands [TS]

01:56:24   when they showed those I actually got surprisingly excited about those I thought they all looked really cool [TS]

01:56:29   and it was clever the way that they have the little slide in an out in order to change them. [TS]

01:56:35   So what was your first gut gut reaction you wrote his interview you fine see what it looks like what do you think of me [TS]

01:56:40   not what you think now but what did you feel that second I completely agree with Casey basically when it [TS]

01:56:47   when I first saw it I first actually a few days beforehand a few days ago some site leaked like some CAD drawing of [TS]

01:56:57   turn out to be exactly right. A CAD drawing of the watches body and it was like the T.V. T.V. [TS]

01:57:02   Engineering test drawing of some of that and so when I saw that I was disappointed. [TS]

01:57:06   Oh man it's just like a lumpy rectangle. [TS]

01:57:08   Like I was hoping either for a round face [TS]

01:57:10   or for really like minimal thin kind of like some something else that didn't look like the other smart watches [TS]

01:57:18   and I think you know all of us in tech I've been drafting a blog post for this and I'm still to finish [TS]

01:57:24   but before the i Pad came out I made this post. [TS]

01:57:30   Basically we were all calling it the tablet I think is a rhetorical on a tablet [TS]

01:57:35   and we didn't we knew there was a tablet that was very heavily remote we didn't know anything about it [TS]

01:57:39   and this is the December and I like about a month before the i Pad was actually announced. [TS]

01:57:44   And during this time I did a couple of posts and one of them I was saying like the big problem with tablets is input. [TS]

01:57:52   You know How is Apple going to solve the input problem and in a virtual keyboard design mediocre fiddle keyboards. [TS]

01:58:00   Clunky with a tablet like and I went through really all the different things like what they could do and mice. [TS]

01:58:05   My conclusion was basically like there probably is going to do something I haven't thought of [TS]

01:58:10   and a few other people had similar thoughts and writing about that [TS]

01:58:17   and then you actually John I found an article by you on our called antacid habit that I'll just paste it in the chat [TS]

01:58:24   and I'm going to link to it [TS]

01:58:27   and you basically said you have the common notion that Apple's going to do something crazy but they probably won't [TS]

01:58:33   and they'll probably just use existing stuff that we all know about and just do it well and that's what happened [TS]

01:58:38   and it turned out the i Pad came out and they didn't invent any crazy new input mechanism they just did. [TS]

01:58:45   The ones we knew about well and it had it had problems like input on the i Pad is challenging. [TS]

01:58:52   Keyboards and i Pad are still unsolved problem like it has the shortcomings [TS]

01:58:57   but Apple just kind of punted like well we don't really know how. [TS]

01:59:00   Like whenever the Whenever people say oh well they'll have to have to come up with something we can't think of the [TS]

01:59:07   number of times Apple has come up with something we're not thinking of is actually pretty low. [TS]

01:59:12   Usually they do things that people have thought of before and they just do them better. [TS]

01:59:16   Apple is not made of like crazy gods are made of people [TS]

01:59:21   and like it chances are if you can't think of a of a practical like reasonable doable way to solve a problem they [TS]

01:59:29   probably can't either. [TS]

01:59:31   And so we saw a lot of that leading up to this we will have to this watch thing where we saw tons of people we know [TS]

01:59:37   and ourselves even clued thinks just saying things like well you know you can look at smart watch that are out there [TS]

01:59:42   and they have a number of problems mainly size battery life and display and interaction [TS]

01:59:48   and so like this it's very very challenging to try to figure out how to interact with a screen this small that is going [TS]

01:59:55   to be functionally so busy like have so many functions on it. [TS]

02:00:00   We can just cover thing a button that's weird you can't do much with a touch screen because it's so small [TS]

02:00:05   and if if it is an L.C.D. [TS]

02:00:07   Screen if it is a touch screen that's then you have battery challenges [TS]

02:00:10   but you already have better challenges to begin with and that makes it even harder and so you take this thing [TS]

02:00:16   and so we were all saying well they're going to do something we haven't thought of yet. [TS]

02:00:20   They're going to they're going to solve the battery issue [TS]

02:00:24   or the displays are going to have a weird display that wrath from the whole thing or trying to have a display [TS]

02:00:28   or it's probably not going to be just going to be a square L.C.D. [TS]

02:00:32   Like a touchscreen like everyone else has when it comes out and it is what everyone else has done better [TS]

02:00:38   and so you know I was disappointed to see that I was disappointed to see like well it's you know I've been I've been [TS]

02:00:47   relatively uninterested in all these things smart watches so far. [TS]

02:00:51   And part of this is I don't want to watch I mean I wore what I wore watching middle school [TS]

02:00:54   but I have a moment since then. [TS]

02:00:57   So you know so it's a bigger jump for me to go from no watch to a watch [TS]

02:01:02   but I was disappointed that they didn't come up with some magic [TS]

02:01:05   but I also like I can't fault them for it because like well I don't know what they should've done instead of this I [TS]

02:01:10   think around them would have looked better but otherwise they still would've been probably large [TS]

02:01:14   and like look I have I printed out paper prints of these two and the small one looks better on my wrist I think [TS]

02:01:24   and actually I don't know fashion wise. [TS]

02:01:27   Like are men like allowed to wear the small [TS]

02:01:28   and I don't even know that's thinking that there be a lot of men who pick the smaller one who regardless of the small [TS]

02:01:34   only looking at them now. [TS]

02:01:36   It is it does look nicer on my wrist [TS]

02:01:38   but I'm worried that I won't be able to see that on the screen because it is noticeably smaller like I you know so that [TS]

02:01:45   I think will be a problem for Frank who picks a small one that it does fit noticeably less is substantially smaller in [TS]

02:01:52   person and also the biggest problem with these to me is that they're just so tall they're they're thick [TS]

02:01:57   and that I think is going to be. Challenging fashion wise to get around. [TS]

02:02:02   Now that being said you know you can you can go back probably you can pick some time in history [TS]

02:02:07   and you can say well seeing a big phone rectangle in your pocket is unfashionable [TS]

02:02:12   and these days it doesn't matter nearly as much because everybody's carrying on Fulmar tangles [TS]

02:02:15   and everybody who has owned any given pair of jeans for more than about two months. [TS]

02:02:20   You can probably see a slight wear outline in the phone rectangle pocket you know if you can see you can see where they [TS]

02:02:26   keep their foot open [TS]

02:02:28   and that's just become acceptable because we've all decided that it's worth throwing the devices around so maybe like [TS]

02:02:34   to me the I wear the sari to me happily watch it looks big and chunky to me but I like. [TS]

02:02:42   We might decide as a society that's worth doing but for now I still are Casey I saw it [TS]

02:02:48   and I thought you know that's that's bigger than I That's bigger thicker and more square than I would have preferred. [TS]

02:02:54   So I was excited to see Tim Cook go very closely onstage that what I said [TS]

02:03:01   when we talked about the i Watch in a recent not that recent show whenever we talk about all the other existing watches [TS]

02:03:06   and I'm like whatever Apple does all these things are these Android devices are doing. [TS]

02:03:13   You can't just take a smartphone shrink it down show run your Witcher Frist which is what all these Android devices [TS]

02:03:20   were doing [TS]

02:03:20   and it was just like this Android where even a lot of the Motorola Laci was like take our existing smartphone O.-S. [TS]

02:03:27   An interface squish it down now you have a little tiny smartphone on your wrist that just does not work it's terrible. [TS]

02:03:32   Can't do it and Tim Cook said as much on stage [TS]

02:03:34   and he was talking about it in terms of the software of like you can just take your i Phone [TS]

02:03:38   and shrink it down he was talking tiling about you can just take an i Phone app so you can a pension zoom you can have [TS]

02:03:43   all the same you why you can of all the stuff so I was like Right on time we agree there. [TS]

02:03:47   Where we differ [TS]

02:03:49   and it gets back to my initial gut reaction to the phone is looking like a little you know Airstream trailer on your [TS]

02:03:54   wrist and a little rectangle in just the whole thing is that I thought what they would. Go for. [TS]

02:04:01   Is something the technology doesn't exist for now but it will eventually [TS]

02:04:07   and that is like we knew it was going to be big. [TS]

02:04:10   We knew it was going to be thicker than you would think it was [TS]

02:04:12   and by the way big thick chunky watches I think have been in fashion various times at least for men. [TS]

02:04:16   So it's not even that big of a deal but [TS]

02:04:18   when you have something like a like OK well it's got to be big because reasons X.Y.Z. [TS]

02:04:22   The screen [TS]

02:04:23   and battery life big thick battery you can try to minimize that by making the transition between the strap [TS]

02:04:30   and the thing be less abrupt because a a thin strap that goes in the edge of your little Airstream trailer [TS]

02:04:38   and your wrist highlights the fact that the thing is thick and the strap is thin. [TS]

02:04:43   Again totally expected replaceable straps totally I mean even again with getting better and make a robotic [TS]

02:04:48   or thing like like kind of like that but does if you have that [TS]

02:04:51   but you know they give you this little they give you an actual little naked robotic core [TS]

02:04:55   and it shoves into the little rubberized wrist thing Another example is going to make a rubberized tippet type thing [TS]

02:05:00   but the same type of idea that the overall shape you have replaceable bands perhaps a replaceable everything [TS]

02:05:05   and the only thing the i Watch part of it would be a literal naked robotic or that slit in the thing [TS]

02:05:09   and you try to minimize the fact that it's so darn thick [TS]

02:05:13   but by tapering it somehow I'm sure they investigated this whatever [TS]

02:05:16   and probably what they came up with was look we had to know we know how to make rounded rectangle screens on top to [TS]

02:05:21   really well but then you know they let the thing be true to itself it is a little tiny rounded rectangle it has a C.P.U. [TS]

02:05:28   and It has a screen on top of the battery it's a little sandwich. [TS]

02:05:31   We know we're going to make it thinner as time goes on but just stick with this is I now [TS]

02:05:36   but it just really does look like a lunch box on your wrist and they can make it fancy all they want [TS]

02:05:40   and they can put a comically oversized crown on it as a U.I. [TS]

02:05:43   Thing and have it be off centre with a big giant button and we you know we know this will all shrink down [TS]

02:05:48   but I I was really expecting them to to to try to mask the fact that it's so big and instead they've essentially [TS]

02:05:58   and this is you know this is a Tele. [TS]

02:06:00   I move embraced it like this is the watch this is the thing it's the metal thing we can make it shiny and nice [TS]

02:06:06   and make the details nice [TS]

02:06:07   and we'll have the straps intersect in the middle so the thickness is kind of minified because if you have the straps [TS]

02:06:12   in the bottom the whole Airstream trailer We're talking up a new risk that's why [TS]

02:06:15   when people put on they say oh doesn't look that think it's not so bad there it's just that they are not they're not [TS]

02:06:23   trying to smooth the transition from the watch let alone the crazy mock ups they had like oh the whole thing is a [TS]

02:06:28   screen like it'll be longer till we get that or whatever so they can revise that when they want to. [TS]

02:06:32   But this this design is definitely more jarring and on a macro scale then that I would have liked. [TS]

02:06:44   But on the microscale it is everything you would've expected of Apple the U.I. [TS]

02:06:47   Itself [TS]

02:06:48   and the details of it the way the screen works even though the transition Rina screen in the case of the little gentle [TS]

02:06:53   curve and the force push on the thing like every other detail of it that they've done I'm very impressed with. [TS]

02:06:59   They are basically showing everybody else this is all you do is so much you do not shrink i Phone apps down on them [TS]

02:07:04   and has to be totally new interface has to be contained to the phone for now. [TS]

02:07:09   We're not going to put people asking why the hell doesn't have a lightning port. [TS]

02:07:13   I think that's obvious you don't want to be a place where there are contacts that you can you know splash water can get [TS]

02:07:19   up inside you don't want crap to collect [TS]

02:07:20   and then bottom line lighting partakes takes up a huge amount of space relative to the size of that watch where [TS]

02:07:25   something has to go in its hollow space and you know [TS]

02:07:27   but you know forget lighting part without the inductive charging is very clever like everything else about it I'm [TS]

02:07:32   totally on board with just that it's it's a little you know little little lunch box on your wrist with a very nice [TS]

02:07:40   strap around it and that is. [TS]

02:07:44   Like I said but within a presentation I want to fast forward right now to the i Phone four S. [TS]

02:07:49   Design of this so many generations that is is going to look a lot better like three or four years you know. [TS]

02:07:55   Now now it totally looks like I think even the first i Phone. Look better. [TS]

02:08:00   I mean it's obvious similarities because they're both kind of rounded lozenge type things [TS]

02:08:03   but yeah you know it's funny thing that I aim for that I keep thinking about with regard to the Apple Watch other than [TS]

02:08:13   well I don't get why I would want this. [TS]

02:08:15   And as I've said numerous times in the past any time I say that I end up wanting it. [TS]

02:08:19   But the other thing the other thing I was thinking about is it looks to me to be extremely thick [TS]

02:08:28   and I don't think I'd be into that. [TS]

02:08:31   And so I completely agree with you John that I've got to assume over the next couple years it'll get thinner [TS]

02:08:38   and thinner and thinner and that starting to sound more appealing to me [TS]

02:08:43   but I guess I don't know enough about watches [TS]

02:08:45   but I do know that I have seen some ridiculous Lee thick like normal watches on people [TS]

02:08:50   and I think that is a fashion thing like the various times in history [TS]

02:08:55   and we may be in one of them now that comically thick watches we're not saying right that they were you know that that [TS]

02:09:03   was something you want to have that it was manly that it was exciting that it was interesting. Not only think but huge. [TS]

02:09:10   Having this come in two sizes that was the best part of the announcement like oh thank god because the size of this [TS]

02:09:16   thing it's like people have different size rest. [TS]

02:09:18   You cannot put something that big it's not going to look at and everybody having a smaller one. [TS]

02:09:23   The battery life is as reasonable [TS]

02:09:25   and it shows they understand there's a limit to the size of if you limit to the size of the screen you can put on your [TS]

02:09:31   wrist and not feel ridiculous until the screens get much thinner [TS]

02:09:34   and much you know like the futuristic sort of giant hollow band thing that has that you know we're not there yet right. [TS]

02:09:40   So I'm glad that they have a smaller version of but I think the thickness. I mean I don't know. [TS]

02:09:48   I'm trying to think Will this be a better than me just saying like I wish they had like minimises wouldn't look so bad. [TS]

02:09:53   I'm wondering if that this will bother anybody who's interested in a smart watch. [TS]

02:09:57   Because if you're interested on a smart watch. [TS]

02:10:00   Then this once my bike it looks better than all the other smart watches I've seen in terms of the details it is not any [TS]

02:10:06   more ridiculous than the existing lunch boxes on your wrists that are out there. [TS]

02:10:10   Maybe the Motorola has a little bit more panache because it's round sort of flat tire around [TS]

02:10:15   but I think the Motorola one looks like looks bigger and more like I've seen women wearing the Motorola [TS]

02:10:22   but they called three sixty or something here at their imaginative name not a good watch that's a name and not. [TS]

02:10:28   Anyway that one I think it looks I think they did an excellent job in their publicity shots of showing real people [TS]

02:10:35   wearing the watch in a way that it looks normal [TS]

02:10:38   and I was just amazed I went to the photo shop that is that really had the Watchlist because all those beautiful people [TS]

02:10:43   wearing the watch in those shots of like you know joggers or the person holding a baby [TS]

02:10:49   or say like all those people the watch is just looking normal on their wrist [TS]

02:10:52   and it almost made me think like that had to be fake because they did not look like ridiculous smartwatch [TS]

02:10:56   and that's what everyone says who put it on that. [TS]

02:10:59   The may look huge on apples website [TS]

02:11:01   when it's gigantic floating Airstream trailer coming out your butt on your wrist it does not look as ridiculous. [TS]

02:11:06   I still take a look at a little ridiculous Anjani Ivan Tim like sometimes you can see the water so heavy that it was [TS]

02:11:10   like rotating around their wrist you know from the weight of the watch was like twisting the band on their arm [TS]

02:11:15   and some of the bands like that big glaring white like the bands look really thick [TS]

02:11:20   and chunky to even Yeah I don't know I don't as a fashion accessory I think they're doing everything they can with the [TS]

02:11:27   current technology. But I was very surprised by the conventional ness of the of the design. [TS]

02:11:36   Yeah like we were all expecting something radically different from the other ones [TS]

02:11:40   and it really isn't that radically different. [TS]

02:11:42   It's just better I don't think it needs to be radically different kind of like it's a design choice you could make [TS]

02:11:47   could make like technology wise they could make the thing and I'm envisioning still has replaceable straps [TS]

02:11:51   but like tapered so that like so they're in visioning the time [TS]

02:11:55   when the difference between the strap on the watch will start to go away [TS]

02:11:57   and that now we know there is a huge difference in Israel. [TS]

02:12:00   No watching Apple's chosen to embrace that difference and say we're not going to mask that difference. [TS]

02:12:04   We're not going to hide it. [TS]

02:12:05   We're going to say yes there is the strap and there's the watch and the watch is actually much thicker than a strap [TS]

02:12:10   and there's no getting around that and we're going to own up to it and here it is. [TS]

02:12:14   As opposed to a more tapered type solution within the same technologies I'm not asking for a giant curved screen that [TS]

02:12:20   goes around the whole thing [TS]

02:12:21   and I think regular like that like I think you know it's just it's just the design choice [TS]

02:12:26   and that's more of a I'm surprised by style choice of relation [TS]

02:12:30   and in retrospect in terms of that's the type of style they have you know they've expressed interest in before [TS]

02:12:35   especially Johnny I protect the flower I McInerney like that of letting the Bass be true itself down on the ground [TS]

02:12:40   letting the thing float in the air it's just a different direction that could have gone [TS]

02:12:45   and I think the rectangular ness also of the screen and the like the factor that the crown is off center. [TS]

02:12:52   But there's a lot of this is rising out of a century for Johnny I've designed a giant. [TS]

02:12:58   Yeah I want to quickly go back to a point you made earlier about traditional watches that are sometimes big in a [TS]

02:13:03   fashion statement and that doesn't really bother me [TS]

02:13:07   when I see like a panda rider something that's just really really big [TS]

02:13:12   and I think the reason is is because we've seen that there are watches you know regular traditional watches that are [TS]

02:13:18   really really small. [TS]

02:13:20   And so it's obvious to me that [TS]

02:13:22   when you have a really big watch that's a deliberate choice by that watch manufacturer that they want to make this [TS]

02:13:28   large because we've seen small ones and they know they exist. [TS]

02:13:32   Converse Lee We've never seen a really tiny smart watch or whatever we're calling these [TS]

02:13:38   and the Apple Watch appears to be big because it's out of necessity [TS]

02:13:44   and I think that's why it doesn't look in neatly good like a panorama a Rolex or something like that. [TS]

02:13:51   Well we've seen mock ups of smart watches that are small like the technology doesn't exist for us to do. [TS]

02:13:57   But most of those mock ups don't have Arnie uses. [TS]

02:14:00   Well as apples because bottom line is you need some place like I've talked about it on the patches like if you made one [TS]

02:14:05   of those mock ups like how the hell would you deal with the screen is a just one like you just like those ones look at [TS]

02:14:11   the screen curves halfway around your wrist How would you how would you do that. [TS]

02:14:13   Would you scroll and click [TS]

02:14:15   and like move like that the dial as in like a physical thing that you can you know interact with the watch [TS]

02:14:22   and manipulate what's on the screen without covering what's on a screen in a secure way where you're not going to [TS]

02:14:27   accidentally start rotating the Watcher on your restraint like that that is an important feature like that. [TS]

02:14:32   Those are problems that they're solving not unlike ways that no longer thought of as many people might like the Black [TS]

02:14:37   Berry had the various dials and the little balls [TS]

02:14:39   and stuff like that like this is well trod territory for small devices of how you interact with him without touching [TS]

02:14:44   the screen. [TS]

02:14:46   But Apple is the first one to just I think what's on the screen is just as important like the interface they're [TS]

02:14:52   choosing to do the sort of minimal interface that doesn't look like anything like an i Phone interface it's entirely [TS]

02:14:57   new U.I. [TS]

02:14:58   With entirely new controls an entirely new [TS]

02:14:59   and way of interacting with the know what stuff that is where it's obvious that [TS]

02:15:04   and then the physical design of the little dial [TS]

02:15:07   and everything is where Apple has spent all its time because like some one A.B.C. [TS]

02:15:10   News reporter asked him in one of these exclusive interviews like it's so hard making something [TS]

02:15:14   when that a lot of people are going to have to use but people don't get to use it until you make it. [TS]

02:15:18   Unlike you dummy like using an Apple [TS]

02:15:21   or god knows how many years that's all they do is use it just using it use it like crazy. [TS]

02:15:26   Seriously you know how many protesters [TS]

02:15:28   and they're like that's all they do is use them they are not guessing the dial situation is going to work out. [TS]

02:15:35   They've used it for like a year or two years God knows how long. [TS]

02:15:37   And they threw away all the ones that didn't work and this is the best when they go you know. [TS]

02:15:41   So I have faith that they have made good decisions about this because it's not like they rushed this out to press that [TS]

02:15:47   to get into the smartphone market like some other smart watch market like some of the help I do I do have one concern [TS]

02:15:53   about the law. I have an over concerns with one of my concerns or just me personally using it. [TS]

02:15:58   You know until this point. [TS]

02:16:00   Point if I'm walking down the street or if I'm sitting in the subway [TS]

02:16:03   or if I'm otherwise in public you can't know what technology I own unless I have it out. [TS]

02:16:11   This is always out I don't know about that I think you have a we can't know technology only black T. Shirt jeans. [TS]

02:16:20   You know you're not a stealth as you think you are right down to the rectangle worn into your pants pockets. [TS]

02:16:27   That's true well and the B.M.W. [TS]

02:16:29   M five you just got out of how even though I get that I'm black so it's less conspicuous. [TS]

02:16:34   Oh yeah hormonally let me write unvarying gets bigger his car was ridiculously huge wheels and enormous it melts [TS]

02:16:42   and yet you're totally right Marco. [TS]

02:16:44   And additionally how often do you go walking down the street Manhattan just whistling and looking about when I [TS]

02:16:49   when I walk around my home in next to Wayne Manor [TS]

02:16:52   and so my concern my concern is partially like you know being mugged [TS]

02:17:00   and partially being a noxious like Will where I mean [TS]

02:17:04   and I'm sure in time this will probably become less of an issue just like how you know like like I remember when I [TS]

02:17:10   when I first got my first disc man my my first portable CD player. [TS]

02:17:17   My mom advised me not to like show it out any time because people would get mugged for their Discman. [TS]

02:17:24   Same problem with any you know every portable The Tronics thing that became popular [TS]

02:17:28   and that sort of learning was valuable. [TS]

02:17:31   You know the New York City subway for years inviting people not to use the stock Apple white ear buds because that was [TS]

02:17:38   it that was a clear signal to anyone around you that you had an expensive Apple device in your pocket [TS]

02:17:44   and they were telling you no leave in your party don't take it out [TS]

02:17:48   and so I think you know this this is going to have similar issues is that we're like this is going to telegraph to [TS]

02:17:56   everybody not only do I have an i Phone in my pocket because there's only works of i Phones. [TS]

02:18:00   But but this thing itself is expensive and possibly made of gold and other things and silly [TS]

02:18:06   and it's always out there I mean you know you can wear long sleeves even if they for the most part this is always going [TS]

02:18:11   to be there and so it both screams mug me and it also screams I'm I'm a nerd. [TS]

02:18:19   At first and you know maybe over time that will get less so I hope it does [TS]

02:18:23   and I'm sure Apple hopes it does it only well if America was like these a smartphone in public [TS]

02:18:27   when you have an i Phone Now nobody cares you know but I thought I mean myself or motorist alike whatever [TS]

02:18:32   and don't worry about being robbed it's kind of silly because you know whenever you have nice things people are going [TS]

02:18:38   want to steal them. [TS]

02:18:39   Robbery rates have been going down for years you'd be OK The embarrassment just among your peers of like being a bad [TS]

02:18:46   guy like him [TS]

02:18:46   and like think of the first person to use a Bluetooth one of those you know Bluetooth headphone things talking to the [TS]

02:18:51   cell phone when you're talking to yourself. People got over that and it still amazes me. [TS]

02:18:54   I think people get over the watch if they saw a lot of them that's you just got to sell a lot of them now the weird [TS]

02:18:59   part [TS]

02:18:59   and I tweeted this as well during the thing of like Oh papa watch starts at three hundred fifty two sorry three hundred [TS]

02:19:05   forty nine dollars I said that's great that's where Apple Watch starts. [TS]

02:19:08   Where does Apple Watch and that's a good question [TS]

02:19:11   and people people are continuing to talk to me as I put the price up I asked a question on Twitter [TS]

02:19:15   and today people are still talking about it so what do you guys think where what is the if you bought the most [TS]

02:19:21   expensive Apple Watch how much would it cost you. [TS]

02:19:23   So we're talking about the addition addition you soon that's giving us expensive [TS]

02:19:28   but anyway just what's what's the number three. It starts at three fifty Where does it stop. [TS]

02:19:33   I have a hard time seeing them going above a thousand for the watch itself I will see what the band you know some of [TS]

02:19:39   the band will be premium some of them will be more pedestrian reprice. [TS]

02:19:44   I'm guessing if you get the edition edition [TS]

02:19:48   and get like some kind of reasonable band for it I'm guessing you're spending over a thousand. Not by a whole lot. [TS]

02:19:53   Oh that's a question that we don't even know if the band is separate like it [TS]

02:19:56   when they said it starts at three forty nine. I feel like if you're watching a band. [TS]

02:20:00   Right I would bet not but we'll see or maybe media gets like the really crappy like nylon band [TS]

02:20:05   or whatever than they do anything good you going to spend like another hundred bucks or whatever on the band. [TS]

02:20:09   Who knows we'll see it would not surprise me to see the gold ones cross a thousand [TS]

02:20:15   but it would surprise me if he didn't go very far past it. [TS]

02:20:18   OK I think I think we watch and band together you're going to look at between one [TS]

02:20:23   and two thousand for anything that Apple offers for the top and [TS]

02:20:27   when you mean that we're not talking about aftermarket obvious aren't going to buy this [TS]

02:20:31   but Diamond diamonds all over and things like that. [TS]

02:20:33   So on on Twitter Dr wave I was asking if I was going to be over a thousand I said got to be deaf. [TS]

02:20:40   Certainly over a thousand and that's a gimme. The question is how far above a thousand. [TS]

02:20:44   The thing I don't know about is what kind of I don't know how much like just the cost of the gold on the gold ones it's [TS]

02:20:52   like I don't do the math to figure out like the plating [TS]

02:20:54   and all the other stuff like just just getting down to brass tacks of like one of the parts here because once you start [TS]

02:20:59   using precious metals before you consider mark up there's a minimal amount that is going to go so I really have no idea [TS]

02:21:05   but I say definitely over a thousand or two thousand I think if you bought the best watch [TS]

02:21:12   and all the bands you could break two thousand but one watch in one band. [TS]

02:21:17   I did not expect it to be over two thousand but I admit fully admit that I have no idea how much jewelry costs [TS]

02:21:22   or gold costs or any of that. [TS]

02:21:23   So and here's the thing it will get down to those like luxury items like jewelry [TS]

02:21:29   or not just really like you know fancy watches are not priced based on the materials put into them. [TS]

02:21:34   That's a bit like when you pay thirty grand for a watch is not thirty grand worth of material or labor [TS]

02:21:38   and that right the price is wholly disconnected from the parts the Labor [TS]

02:21:42   or any other part of it is is just it is just the price has to do with it's not even Ferrari's a closer connection [TS]

02:21:50   between the parts the labor and the price of them because they use expensive exotic materials [TS]

02:21:54   and a lot of labor to put them together. There is a closer connection between what is just. [TS]

02:22:00   Totally nonsensical I mean anything a fashion like that dress does not cost you know twenty thousand dollars just [TS]

02:22:06   doesn't appear right. [TS]

02:22:08   You're paying for something else and I do not feel like Apple is going to price any of its products [TS]

02:22:14   nor has it really ever priced any of its products that disconnected from the parts and labor that go into it. [TS]

02:22:19   They're going to have big margins sometimes the margins are ridiculous like they were on the twentieth anniversary mac [TS]

02:22:24   or even a mac to a fax which is like like thirteen grand in today's money or something like that [TS]

02:22:29   but maybe it's like you know what is the best. [TS]

02:22:33   Put another way what is the margin that Apple would feel too embarrassed to put in its product two hundred percent [TS]

02:22:38   markup five hundred thousand I don't think they're going to go they're going to go much over two thousand dollars if [TS]

02:22:46   really they could sell the watch a thousand or fifteen hundred [TS]

02:22:50   and have like you know the best markings of any product ever sold for sure [TS]

02:22:55   but not the kind of margins like an a fifty grand relax I just don't see that. [TS]

02:23:00   Yeah I'm I mean I think the addition addition like the gold that could that could be crazy [TS]

02:23:06   but OK So we already know the starting point three fifty even if we assume that's for only the small one [TS]

02:23:12   and with no band included. [TS]

02:23:14   I'm guessing most people who own this thing probably aren't going over a total of five or six hundred [TS]

02:23:21   but I'm guessing that most of the one that actually gets sold are going to be in with a five hundred dollars total [TS]

02:23:25   range of watch plus band. [TS]

02:23:27   Most people are probably not going to have multiple bands or multiple watches [TS]

02:23:31   and I this is the kind of thing I would expect that you don't replace as often as you replace a phone [TS]

02:23:38   or even an i Pad I think the average selling price might be similar to the phone price not the phone that people pay a [TS]

02:23:43   price for like that with like the real play price of one of the part of the i Phone five S. [TS]

02:23:47   Is like six hundred seven hundred dollars Apple when they when they saw one of those. It's all external. [TS]

02:23:54   Yeah that seems about right for for that which is crazy to think about like Oh the watch. [TS]

02:24:00   We're going to be cheaper like it seems like another product revenue wise if they sold as many of them as a Cell phones [TS]

02:24:06   could have a similar impact. [TS]

02:24:08   That's for the first generation kind of like how the first i Phone so that ridiculous price and came down [TS]

02:24:13   or whatever but I think you could be right about that. [TS]

02:24:16   So one thing I'm curious about is will there be different capacities. What do you mean capacities. [TS]

02:24:21   Yes let's talk about the software side of those who live in that. [TS]

02:24:24   That's very interesting you know because I was a Kevin when she did the demo is that do I get the name right. Yeah. [TS]

02:24:29   Adobe guy who is one of my guys from Adobe working on now you know he had said and I tried to get a verbatim quote [TS]

02:24:37   but I may not be perfect than the music that stored right here on your Apple Watch. [TS]

02:24:43   When he was talking about playing music which implies to me that there is some amount of traditional style you know [TS]

02:24:50   flash capacity and then that makes me wonder. [TS]

02:24:53   Will there be like the i Phone in like the i Pad different tiers of capacities. [TS]

02:24:58   Yeah I guess so the i Phone doesn't tell you how much RAM it then the i Watch to tell you how much flash the flash [TS]

02:25:04   storage is adequate. What car makers that's roles as Nago even I knew that one. [TS]

02:25:10   Finally a reference all three of us and everyone gets it and no one in the audience got it. No not at all of course. [TS]

02:25:16   No I think you know we can we can we're going to learn more about this over the coming months presumably to an auction [TS]

02:25:21   S.T.K. [TS]

02:25:22   I would I would guess probably January based on what they've said the way to describe how the software works some of [TS]

02:25:28   the little wording they've used here and there in the you know that I've heard back [TS]

02:25:31   and everything else I think the most likely arrangement here is that the apps mostly run on the phone [TS]

02:25:39   and the apps that were on the watch are extensions of phone apps. They're like the I was eight. Extensions. [TS]

02:25:44   You know that's what the packaging detail like the bottom line is you transfer it transferring binary to the watch by [TS]

02:25:49   way of the phone by way of the App Store in a bundle they get on there they have to be stored somewhere and write. [TS]

02:25:54   And if you want to like add or delete apps you probably do that from the phone. [TS]

02:25:58   You know it's probably just like every other. [TS]

02:26:00   I would say extension quick aside what did you think of the quote unquote spring board. I loved it I thought was great. [TS]

02:26:06   It seems to me to be too easy to use in so far as all those taps are gets looked really small. [TS]

02:26:14   Well that's why you have a little loony thing this is ground again I highly recommend doing the paper printout because [TS]

02:26:21   when you see this even on the biggest Even the big screen one quote big it is such a small area I think it's going to [TS]

02:26:28   be challenging and I think it's going to thing where we're not going to know how easy [TS]

02:26:33   or hard it is until they actually try to use one because it's going to be very hard to predict [TS]

02:26:36   but that's why they do the magnifying effect like the whole I first saw it as I like the aesthetic that is the little [TS]

02:26:42   circles the Nestle done to each other but they're never lose each other [TS]

02:26:45   and the little ones that are in the outer gaps magnify [TS]

02:26:48   when they come towards the middle so it's kind of like they're trying to give you a big touch targets near the center [TS]

02:26:52   of the thing and then you just sort of slide around until what you want to tap in the center [TS]

02:26:56   and then as of the maximum size and yet does look small but you can use them [TS]

02:27:00   but like I think most Well they're all trying to give you shortcuts the things you calmly decide button to do the [TS]

02:27:05   people's faces replying or you know if something comes in [TS]

02:27:08   and out of occasion you've got the dial to take what you want to do with it. [TS]

02:27:10   Any sort of dialogue if you want to call them that is between giant buttons take a third of the screen each so I don't [TS]

02:27:16   think people are going to spend a lot of time trying to hunt and peck little dots on that home screen. [TS]

02:27:20   I think obviously these are these are extensions they I'm sure they run natively on the watch like it's probably like [TS]

02:27:26   you know binary compiled for the watch [TS]

02:27:28   but it's using the sensor mechanism to communicate back with the phone was not a big extension Magnusson is just a [TS]

02:27:34   matter of packaging communicating back to the phone I think that's the question like because I have the shared data [TS]

02:27:39   containers and everything there is there's some weirdness going on there [TS]

02:27:41   but all that we can have a shared data can anyone they're running on a different device right. [TS]

02:27:44   So that's how they communicate [TS]

02:27:45   but so the you know that's the question I was I don't think you can do a handoff style open a stream between those [TS]

02:27:50   things I think I think the the phone has to be an island in the same way that the entire i Phone used to be an island [TS]

02:27:55   where it's like you don't get to do anything in the background. If you want to do it. [TS]

02:28:00   Even with Bush you know because there's one person out of occasion service and we will dole out your things to you [TS]

02:28:03   and I don't even like it's going to be incredible isolation like the number the number of interactions with the phone. [TS]

02:28:09   What initiate them [TS]

02:28:10   and how long they last I expect to be severely constrained so yeah because battery life is going to be brutal so they [TS]

02:28:16   cannot have like oh just like kind of you can just open up a stream have an Airstream between you two things just talk [TS]

02:28:21   you'll destroy the watch battery that way. [TS]

02:28:24   So I expect some kind of regimented structured way that this is a straw through which you have to say this is how many [TS]

02:28:30   times you get to sip to communicate with the phone [TS]

02:28:33   and then it will gradually open up just like you know background tasks [TS]

02:28:35   and everything out on the on demand of you know something I was wondering about as well is I could swear during the [TS]

02:28:41   presentation there was a lot of talk of communicating via your phones why fight [TS]

02:28:46   and maybe that was maybe I'm misconstruing that but I wonder if I don't remember the term but the thing on a macro [TS]

02:28:54   or on a phone where you have two simultaneous connections going one to the quote unquote housewife [TS]

02:29:01   and one for like air drop. Perhaps the watch will use that for you know doing a burst data transfer. [TS]

02:29:09   For bigger things like for example if it's uploading a binary [TS]

02:29:12   or something like that I mean I would presume it uses Bluetooth low energy as much as possible [TS]

02:29:16   but perhaps does this like Air Play asks sort of dual wife I thing to transfer anything big. [TS]

02:29:23   Oh yeah like I fully expect that if the watch only be communicating with your phone it will not be communicating with [TS]

02:29:29   your houses why fight even though the watch may have be wife I capable terms like radio frequency the stuff that it [TS]

02:29:35   would totally do Arab style and talk to your phone and only then when it needs that bandwidth [TS]

02:29:40   and it can get by with Bluetooth sanity just said wife I was confirmed. [TS]

02:29:44   Is there do we have sources saying to his wife I said at the last show where we talked about the little S.D. [TS]

02:29:53   Card to the I five it goes into your camera and has you know and draws all its power from here. [TS]

02:30:00   If the card slot and yet as wife I don't toss your computer in areas like that like that they can get away with it. [TS]

02:30:05   Especially since I don't think like they're not going to give us a number for talk time on on even though you know the [TS]

02:30:11   watch has a microphone. [TS]

02:30:13   They don't expect you to be going on three hour phone calls [TS]

02:30:16   and I just play awkward all due respect like they expect you to fire off responses to attacks send messages to people [TS]

02:30:22   do quick calls like that you know like I don't think they expected to be stained streaming audio [TS]

02:30:28   and you know certainly not video at this point is not even a camera on the on the watch of a you know in the other [TS]

02:30:34   direction. [TS]

02:30:34   Right but all those things are not going to be good for battery [TS]

02:30:38   and so it seems like the whole idea of the watch is you know sort of on the go pick up things looking at notifications [TS]

02:30:46   doing small things and I think that's necessary for battery life [TS]

02:30:49   and I guess we'll see it for convenience like does it feel weird to hold your wrist up can you actually sustain a long [TS]

02:30:55   conversation by talking interested just that just never feel right. [TS]

02:31:01   Also over time follow up it does indeed confirm to have wife I only B.G. [TS]

02:31:05   Which is interesting but it does have life I go to the Apple press release when they don't need A C. [TS]

02:31:10   So I got the rumour for the storage like a gig or something I know by the chat room that that's interesting. So that S. [TS]

02:31:16   One thing which is what a great you know we've got a bunch of stuff in here it's all in case nothing for water [TS]

02:31:21   resistance or didn't call thing US one which we have no idea what's in there [TS]

02:31:24   but you would assume first of all the also with an ARM chip. You know they didn't say right. [TS]

02:31:30   Is it like an old Apple sort of like we took the C.P.U. [TS]

02:31:34   Core from the A four and did it twenty nanometers and put the thing in a press and also the little demos. [TS]

02:31:40   There's obviously a powerful enough G.P.U. [TS]

02:31:42   and Then do those particle facts and do them in a way that energy efficient because like [TS]

02:31:46   when you drove little doodles they wipe away with a particle cyclic that's all Open G.L. [TS]

02:31:50   Stuff we're not open feels like metal right. [TS]

02:31:52   So like they were saying things like those flourishes mean they feel like that it's OK to do power wise which means. [TS]

02:32:00   It doesn't just have a reasonable C.P.U. In there but it's got a G.P.U. [TS]

02:32:03   That meets a minimum standard granted screen a super tiny doesn't need to push a lot of pixels [TS]

02:32:08   but that makes me really wonder what is inside that S one. If it's like a cut down G.P.U. [TS]

02:32:13   For a minute for an i Phone four and a cut down C.P.U. [TS]

02:32:16   Made it a smaller process this is an entirely new chip that had nothing to do with any Apple whatever chip it has ever [TS]

02:32:22   been made. I'm really curious about the architectural details of what they could show into a watch. [TS]

02:32:28   I think it's also worth thinking about like you know how how does that like you know the flash I mentioned about you [TS]

02:32:35   know you can play music directly stored on it. [TS]

02:32:37   How much does it work without an i Phone So I'm guessing one of the reason that has wife eye is because that way it can [TS]

02:32:45   work with hand off properly within your house like if it only has Bluetooth That means if your phone is more than one [TS]

02:32:53   hundred twenty feet away in most places it loses the connection so if your phone is like in your bag in Europe walking [TS]

02:32:59   around your house somewhere [TS]

02:33:01   or your office somewhere in your phone back to your desk you know that's going to be a problem but [TS]

02:33:04   when you can hand off to your mac I would imagine right you can't do a mac with a thing [TS]

02:33:08   and hand off works as a combination of Bluetooth and why five. So that's why I'm guessing that's why handoff. [TS]

02:33:14   That's why why why is there so and also like what do you think. [TS]

02:33:20   Like I'm I'm guessing that if you are totally gone from your i Phone Let's say you go on a jog around the neighborhood [TS]

02:33:27   you leave your i Phone or home with a watch on right. [TS]

02:33:30   That's obviously a situation there considering that they're focusing so much on on fitness stuff [TS]

02:33:34   and I'm sure they know that not everybody brings their i Phone on a jog. [TS]

02:33:39   So I'm guessing it can work in a limited mode totally disconnected [TS]

02:33:44   and it can probably it probably works like an i Pod where it can probably play a limited amount of music whatever it [TS]

02:33:49   has stored on it that's why you can store music on it for exercise reasons [TS]

02:33:53   and you know as you're out you can basically become an i Pod Nano it with a watch. [TS]

02:33:58   Yeah and then and although there's no. [TS]

02:34:00   You're only doing bluetooth headphones which is going to kill the battery but that's another story. [TS]

02:34:05   But like that's that's it I'm guessing I'm guessing third party apps probably can't do anything in that mode [TS]

02:34:11   or very little that they can do something [TS]

02:34:13   and I mean what what what was even want to do is that you have don't have anything to get to the outside world. [TS]

02:34:19   Maybe you could provide visualizations of information being picked up by the Emmys [TS]

02:34:23   or whatever the little you know something like something fitness related to make a better like a lap counter like all [TS]

02:34:28   the type of things you might want to watch to do when you're on a run or something or walking [TS]

02:34:32   or even just like a compass app can do G.P.S. [TS]

02:34:34   Because it doesn't have I don't think you can do it doesn't that we know of as C.B.S.'s Emma doesn't just for power [TS]

02:34:40   reasons. They said they said in the keynote his says something like that I can use the G.P.S. [TS]

02:34:46   From your i Phone which I'm pretty sure is pretty clearly saying it doesn't have its own G.P.S. [TS]

02:34:51   and We're going to have to wait many more years before they can jam more crap and do your but I assume you know it. [TS]

02:34:55   If we go five years in the future this thing might actually have G.P.S. [TS]

02:34:58   and I actually have a camera might be center like we're going to wait for technology to catch up for them to stick more [TS]

02:35:04   of the stuff in there but for now this is definitely you know and they snuck it in early and you know [TS]

02:35:09   and then more later this needs to go with your i Phone which I think is fine for this product in the beginning because [TS]

02:35:15   who's going to buy a really expensive heavy smartwatch they probably already have a funny way. [TS]

02:35:20   Well [TS]

02:35:21   and it's a thing like if this does take off as a fashion item that's going to drive i Phone sales figures are going to [TS]

02:35:28   be some people out there who have an Android phone who see this and this. Yeah. [TS]

02:35:32   And intil in unless there can be an android equivalent to this like I know the tons of Android smart watches [TS]

02:35:37   or whatever [TS]

02:35:38   but I don't think any of them executed fashion wise to the caliber that this thing appears to be so if someone wants it [TS]

02:35:45   as a fashion accessory they don't actually have a good Android based alternative that I think lives up to the fashion [TS]

02:35:52   standard set by this phone in terms of fit and finish and probably cache because of the popularity of it [TS]

02:35:57   and everything and I think also it would. [TS]

02:36:00   I think they would probably be unlikely to see something like this from the Android camp any time soon. [TS]

02:36:05   Well I'm sure we'll have some sort of awful knock off really quickly. [TS]

02:36:08   Well I'm saying it's unlikely that we're going to see anyone else besides Apple make one that is this desirable [TS]

02:36:16   and cool in the fashion sense. [TS]

02:36:18   Like most people are not going to like oh I can't wait to get my you know to wrap one of the new Motorola whatevers [TS]

02:36:24   around my wrist. [TS]

02:36:25   Well Samsung will make one look that looks exactly identical so that going for one thing also if you if you've been [TS]

02:36:31   reading some of the tweets from from people who know more about manufacturing than we do. [TS]

02:36:36   Some of the really basic traits of this are just really hard to manufacture like Apple can do it because they are so [TS]

02:36:42   advanced in that field. [TS]

02:36:43   They have such advanced manufacturing techniques and so much power [TS]

02:36:46   and margin to use them whereas Not everybody has that [TS]

02:36:50   and like somebody was saying like even just like the design of the of the Crown it requires some insane waves to make [TS]

02:36:58   you know the little things and make everything right [TS]

02:37:01   and even like the design of of like the latches the latch on to the band [TS]

02:37:04   and how like even those are hard to make in that specific shape and with that kind of precision everything. [TS]

02:37:10   Regular people don't make those affections though like the not the Samsung phones are not made in the same sentence Our [TS]

02:37:16   phones are the most evil of those but that's high and watch and certainly well but I don't know I really don't know. [TS]

02:37:21   This watch will be reacted by and watch [TS]

02:37:23   and yes I haven't read that article it's been going around today about the I know I should talk about Apple Watch just [TS]

02:37:28   haven't gotten around to it will but it will put in the show notes so you guys can redeem him before I do. [TS]

02:37:33   So we should probably try to wrap this sometime before Friday. [TS]

02:37:39   One of the things I wanted to quickly touch on is the kind of interactive [TS]

02:37:44   and what are they intimate was the word they used which And about that [TS]

02:37:48   but the interactive bits that you can do with the watch so when you can like draw a little doodles [TS]

02:37:53   and you can do the heart beat thing which I think that's more creepy than not but I'm not. [TS]

02:38:00   Really sure [TS]

02:38:02   but what I just noticed I don't recall them saying during the keynote is that this is a full on Dick Tracy watch [TS]

02:38:10   because it has a walkie talkie on it and I'm reading from Apple's web site for a fun alternative to a phone call. [TS]

02:38:15   Use the built in speaker microphone to trade spur of the moment sound bites with friends I want to really is a walkie [TS]

02:38:22   talkie like again getting back to Margot saying no phone take all the phones out to people what I watch is going to a [TS]

02:38:26   walkie talkie with Apple Watch a psych and a walking talking to each other. [TS]

02:38:30   I can imagine that being the case because they can do ad hoc wife I'm between their watches or something I don't. [TS]

02:38:36   Wells airdrop the bet is that anyway that's like that was the throwing stuff against the wall part of the of the [TS]

02:38:45   keynote that I go at it does this and it does that [TS]

02:38:47   and who knows maybe things will be useful a lot as you know try to see their use was hampered by the fact they have to [TS]

02:38:54   be tied to the far end of the phone [TS]

02:38:55   or own it as user to text the person because you're not doing text input on the you know they're watching everything so [TS]

02:39:01   it will say here's a really basic question this thing is supposedly water resistant right. [TS]

02:39:07   Yeah I mean I would assume a mass market watch has to be somewhat ors [TS]

02:39:10   and so you can like you know if you're like washing the dishes and get splashed splits blast resistant [TS]

02:39:15   but you cannot immerse it. [TS]

02:39:16   The charging thing on the back [TS]

02:39:17   and the general sealed nature of this thing looks like it is right where you would expect a fancy watch to be in that [TS]

02:39:26   it's like OK it's not a waterproof watch [TS]

02:39:28   but we'll do our best to keep water out of the thing to go back to the experience of the digital crown seemed like a [TS]

02:39:35   clever idea to solve this problem which we talked about a little bit earlier. [TS]

02:39:38   What didn't make sense to me having never touched one one it's why I use the home button pressing the crown it seems to [TS]

02:39:46   me to be much more logical that pressing the crown is like OK [TS]

02:39:50   and pressing that big huge button below the crown is the home bottom of the leg mutant rotation lock all over again I'm [TS]

02:39:58   sure have all can and will change is not. [TS]

02:40:00   Like the thing that baffles me is that much about the ground is like that would have been a logical place to try to [TS]

02:40:04   cram Touch ID but I guess it's too small for your not such idea on this well but it's never leaving your person ever. [TS]

02:40:11   In theory I know like if you're going to pay with it like [TS]

02:40:13   when you pay with the phone you have to touch idea of Medicaid but when you pay with a watch you don't I don't. [TS]

02:40:18   Yes Somebody was saying how like it'll use the skin sensor on the bottom to like see if it still taxed you or never [TS]

02:40:24   but I that sound that that might change will see if I could be stupid and now that I had occasion works [TS]

02:40:29   and it's kind of like they could take it off your wrist it's replaced a little I was going to do it and he [TS]

02:40:36   and others in any way mean those movies I think you know there are places that I don't with a sandbag like oh yeah [TS]

02:40:42   but you gotta take the wrist the watch out the recipe you have to make it think itself against skin or whatever. [TS]

02:40:47   Yeah yeah I thought it was interesting too. [TS]

02:40:49   Casey I think your point is very valid about how I think clicking the wheel should be OK [TS]

02:40:55   and I think you know they they only have two buttons on [TS]

02:40:58   and on his watch so you know obviously these this is an extreme premium similar to the I thought like there are only [TS]

02:41:03   two buttons I think it's interesting that the second button rather than being home the second button is like bring up [TS]

02:41:11   your list of friends like that it shows you where their focus is their focus is on making this a very social device as [TS]

02:41:19   opposed to show me more indications [TS]

02:41:22   or you know go launch threes like this this is very much like this is meant to be a very social device [TS]

02:41:30   and honestly want one where that I was little bit leaders like I'm probably only going to have my wife on that list. [TS]

02:41:37   First of all I don't think I want to see anyone else's heart beat really leave a solitary life [TS]

02:41:42   but other people who are going amongst like I think I think of a teenager was got all their friends are going to be on [TS]

02:41:47   their right if you have teenagers. [TS]

02:41:49   Rich teenagers sign Yeah you know like their friends are going to hate them for having an i was interesting it's [TS]

02:41:54   interesting with the social aspect of it because I agree that something you want to use it for [TS]

02:41:57   but there's no text input and so that's why. [TS]

02:42:00   They have like the animated the Moji in the little drawings they want you to use this thing to sort of quickly [TS]

02:42:04   communicate with people at the tapping and all that other stuff they want you to use it for that [TS]

02:42:08   but they know how much people love texting it's like well you can text [TS]

02:42:10   and that's we're not going to throw up a little keyboard you can you can probably do you can do dictation you can talk [TS]

02:42:15   to Siri. [TS]

02:42:16   But what can you do without doing is the well you can draw little pictures which I think is clever you can do a little [TS]

02:42:21   tapping the little animated M O G is like fun like they're trying to say we want you to communicate in ways other than [TS]

02:42:29   typing to each other and thus far the world has said we want to text each other like crazy. [TS]

02:42:33   So this will be an interesting challenge to see if they can convince the world to use these alternate means of [TS]

02:42:39   communication for more than just hey I just got an I watch us play with all these novelty things [TS]

02:42:43   and get bored of it you know the first thing I thought of [TS]

02:42:46   when I saw the like Cap feature so you can just like tap on it and you know you can do it many times in a row [TS]

02:42:53   or just once. [TS]

02:42:54   Immediately I thought of journey [TS]

02:42:56   and you know inventing your own little language as I say of the you know apathy Twitter the it open because that's [TS]

02:43:02   basically like it is like you want to what is tapping to like you just want to get someone's attention like Hey Hey [TS]

02:43:08   and you a little tap on the wrist right in the journey things like Committee came a lot of people said that [TS]

02:43:13   but that the key of the glisten journey is that you don't get to pick what yours is. [TS]

02:43:18   Whereas with a little the little drawing pictures [TS]

02:43:20   and making little you know language within each other as many many people including me tweeted this is an opportunity [TS]

02:43:26   for them to let a million rudimentary drawings of penises Bloom because that's all people are going to draw on this [TS]

02:43:32   thing and send each other little tiny terrible phalluses ledger with their finger on their phone on their watch. [TS]

02:43:39   I wonder maybe we can bring back. [TS]

02:43:42   Oh that's interesting I didn't bring up like I just totally did not want you to do text input on this thing unless [TS]

02:43:48   you're talking to Syria like that that they do not want you to draw letters they don't want you to type letters like [TS]

02:43:53   how would you feel about manipulating a little three D. [TS]

02:43:55   Happy face and sending out a something about a hand that you composed. No will make a middle finger. [TS]

02:44:01   Maybe a third party Apple do that for you by the way I did see somebody with a square [TS]

02:44:06   or rectangular shaped Android watch just a few weeks ago trying to type out like a text message on it [TS]

02:44:11   and it looked absolutely ridiculous. It's not good. Anything else on the watch. [TS]

02:44:17   Little I mean I think we should say for next week questions such as Why is a good question. [TS]

02:44:24   I agree it has been foretold. [TS]

02:44:26   That's why so it is written so let it be Di Maio like what are they going to like you guys you don't know if you got no [TS]

02:44:34   and you knew that before even asked. [TS]

02:44:36   All right thanks a lot who are three sponsors this week for they probably don't even look at the whole thing. [TS]

02:44:42   Thanks for the response of this week. However Warby Parker and Squarespace and we will see you next week. [TS]

02:44:52   Now on this show is over and then me to be and it was accidental accidental with accidental [TS]

02:45:13   and you are now sitting on the thing that sets the desk a list [TS]

02:45:28   and that said I think people listening to this will be disappointed that you didn't try to make me feel bad about not [TS]

02:45:56   going but I think you both correctly understood that. [TS]

02:46:00   Nothing that happened during this event changes any of the things they went into me not going well though I will say [TS]

02:46:06   when that stream kept cutting the T.V. Were like Syracuse was kicking him kicking himself. [TS]

02:46:12   No we didn't have to say anything because the Internet was attacking you [TS]

02:46:16   and it was a noble like say first of all I guess that I didn't. I always had one strain that was working. [TS]

02:46:22   Sometimes it was N.S.T. [TS]

02:46:23   Which is kind of disappointing but it totally even done by the time the lodge got there so the streaming wasn't fine [TS]

02:46:27   but none of that makes up [TS]

02:46:28   and I can tell you that what I feel after the event was over relief that I didn't now not fly home. [TS]

02:46:36   You could've had like the hands on area you could tell us more about the law. [TS]

02:46:39   Now like I totally I am totally not disappointed I'm not to the point of it any good to see you too. [TS]

02:46:44   I don't really care. Like it's just everything. [TS]

02:46:46   I mean I'm disappointed disappointed they didn't get to see my friends who went to the thing [TS]

02:46:51   but you know I totally do not regret my decision I made the right one. Pretty much I was nothing they could have done. [TS]

02:46:58   Here's what they could have done if they gave every one into macro I would have regretted not fest was dead. [TS]

02:47:03   No I would not have regretted not being there for those I like unless there's something I could have gotten by being in [TS]

02:47:08   there. [TS]

02:47:08   Whether you know it's an experience or like an actual thing or something like that [TS]

02:47:12   and the looking of the i Watch as a haiku for a fifth time I've said it I started out looking at the avalanches [TS]

02:47:18   and everything will seem eventually I'm not like it's not like this is exactly what I thought the event was going to be [TS]

02:47:23   new i Phones and the watch and I guess the payment stuff you know it's fine. [TS]

02:47:28   The best thing was when when YOU TO comes out because don't you like you two a lot. [TS]

02:47:32   Yeah [TS]

02:47:32   but not like I mean only the earlier stuff like I used to I used to follow them a lot more than I do now they're kind [TS]

02:47:42   of an aging band the musical style that I'm doing lately is not particularly to my tastes in there in the grand scheme [TS]

02:47:49   of things. I was glad I got the Amber Frey. [TS]

02:47:52   I mean I probably would've bought that album Anywhere I still buy the albums when they come out [TS]

02:47:55   but I think you are better off like anybody who likes you too. [TS]

02:48:00   When they first started playing I was like oh man Syracuse is going to hit that he missed this. [TS]

02:48:05   Then after they played and they were still on stage and Tim Cook comes back out [TS]

02:48:08   and does that horribly awkward skit with them all was so bad I think anybody who likes either you two or Tim Cook [TS]

02:48:17   or Apple [TS]

02:48:18   or anything good in the world is better off not having seen the I think bonded pretty well considering this is not his [TS]

02:48:24   job. [TS]

02:48:24   Like he doesn't know how to a company like these they have to say we're going to do this thing [TS]

02:48:29   and like you know Tim Cook was more embarrassing because like he seems a little silly and star struck and red faced [TS]

02:48:35   and flustered and it's like well in the finger touch was just the icing on the key awkward case. [TS]

02:48:42   I went when I really watched the thing I did not watch that part again because it's not it's a little bit available [TS]

02:48:47   and everyone everyone who was there said you two was way too loud. [TS]

02:48:50   So we actually had the experience of that not being there either I don't like that song they played. [TS]

02:48:55   Yeah I think I want to treat it like most Apple events where they have a closing band where where the music is the end [TS]

02:49:00   of the event. [TS]

02:49:02   That's like like that's like usually when the when the Muse will get started playing all the live blog stop [TS]

02:49:07   and I say Right that's it. We'll see you later. Nothing's going to happen after this. [TS]

02:49:11   You too even though I was if you two isn't like the press area afterwards mingling I could've hung out with them [TS]

02:49:17   but really is I think of happening. [TS]

02:49:18   So to me if you if you could if you saw you know the edge but he saw the light and you go like Buckhead. [TS]

02:49:33   Yeah what would you what would you ask in a setting like that like do you have a prepared question you can't like I [TS]

02:49:40   said in the setting like that you can like people just like you know that they have to come over for a nice dinner we [TS]

02:49:44   chat. [TS]