The Accidental Tech Podcast

83: Entering the iTouch Phase of My Life


00:00:00   We apparently just missed an act. [TS]

00:00:01   An Amazon announcement of him isn't just released on the tablet but of the other Kindle I'd like it up you know [TS]

00:00:09   or three actually given it doesn't I mean how you know it's if you look at the impact that the Kindle Fire in general [TS]

00:00:16   the tablet line I mean not the stupid phone. [TS]

00:00:19   If you look at the impact of the Kindle Fire tablets have had on the tablet market as a whole I think almost everybody [TS]

00:00:25   would be able to look at it [TS]

00:00:26   and say that's not nearly as big of a deal is we thought it was an it was released I think we all said you know this is [TS]

00:00:33   going to this tablet so cheap they're going to get a huge market share is going to be a big deal [TS]

00:00:38   and you know from what we can tell it seems like it sells OK but it's not really setting or on fire [TS]

00:00:45   or anything like it isn't the only cheap Android tablet anymore and it was never the best chip in for a tablet [TS]

00:00:52   and so it was you know it ended up not really matter that much if there's tons of cheap [TS]

00:00:56   and retire both out there many of them cheaper than this. Emma's own software has always been mediocre at best. [TS]

00:01:03   So yeah I just it just never seems to matter as much as we think it will [TS]

00:01:07   and you know this these devices must be awesome because the sub headline or whatever you call this is inexpensive [TS]

00:01:15   and may not have to be garbage could be garbage but may not like that's not the best some kind of Fire tablet server. [TS]

00:01:25   It's inexpensive may not have to be garbage. [TS]

00:01:29   So let's start with talking about a quad twenty seven inch retina displays. [TS]

00:01:36   Again this is awesome I love this I'm so excited. [TS]

00:01:38   This should be a link there I guess back to the same thing or not because last week [TS]

00:01:43   when Margo talks about it he mentioned that the only mac crits for sale that this could conceivably work with is the [TS]

00:01:49   mac pro because it's the only one with two thunderbolt buses [TS]

00:01:53   and everybody heard two Thunderball buses as two thought about ports and then we got all the mail from ever. [TS]

00:02:00   When telling us all the other Macs to Thunderball ports on ports are not the same thing as buses there's a limited [TS]

00:02:06   amount of man band with her boss and even though you may have two ports of they all lead to the same bus. [TS]

00:02:11   It's not like you get twice the band with two buses like the parasite or was it three maybe three you know. [TS]

00:02:18   Anyway the macro is a whole bunch of wonderful buses and a diagram showing you all is like six ports on the back [TS]

00:02:26   or something and it also can I speak jive poor [TS]

00:02:29   and it's the reason why it can have three is not because like they spent an extra thirty bucks on the ports on the [TS]

00:02:36   motherboard it's because of vulnerable to basically connect directly to the C.P.U. and So the C.P.U. [TS]

00:02:41   Has to support this and it has to have a certain number of P.C.I. [TS]

00:02:45   Express Lanes run into it on all these like B.'s Bam with limited thing that one of the sea views [TS]

00:02:50   and the reason why the macro uses the on C.P.U. [TS]

00:02:53   As well one of the many reasons easy answer is because the on the on the five series which it uses has tons more [TS]

00:03:01   express lanes run or C.P.U. and So they can do things like have two G.P. [TS]

00:03:06   Use that can talk to each other at extremely high them with [TS]

00:03:08   and also have enough express lanes so that they can run three individual fundable buses for the most part purely to the [TS]

00:03:16   C.P.U. There's a little bit of a trick there with the switch but look at that for you anyway. Intel's consumer C.P.U. [TS]

00:03:22   Line which is what every other mac users have never has enough ports for this I mean maybe in the future they might add [TS]

00:03:28   this but it's very unlikely for its buses bus right. [TS]

00:03:31   Right so it's like it isn't it isn't only that that the macro you know when they can do this [TS]

00:03:37   but that like it's not like next year there's going to be a MacBook Pro that can do this like it's it's probably going [TS]

00:03:43   to be not until fundable three and three is arriving with the sky leaks something leeks garlic. [TS]

00:03:50   Yeah the code name after whatever comes after probably was called Sky lake or it's something like [TS]

00:03:55   when that arrives then you'll then the consumer C.P. Use will be. [TS]

00:04:00   Able to have enough bandwidth to run these kind of displays over one cable into one bus [TS]

00:04:05   but that is still probably at least a year [TS]

00:04:07   and a half off where they can even start to become a thing like I was saying we should put in the show notes the [TS]

00:04:12   diagram on the back of a mac pro which tells you which of those six ports is connected to bus number one which is going [TS]

00:04:17   to bus number two and so on it's not a straight forward if I go on the left on one bus and I'm on the right [TS]

00:04:21   or another it's as we had pattern but anyway that's that's why the macro would be the only option for this. [TS]

00:04:27   Now display part one point three was announced [TS]

00:04:29   and I think you posted about that as well Marco out of that factor into this. [TS]

00:04:33   Thunderbolt three has an of bandwidth to run one of these so if interval to basically what you need is depending on [TS]

00:04:40   whether you whether you can trick it into running at twenty four bit [TS]

00:04:43   or whether you keep turning thirty two bit like most of the interfaces do B. [TS]

00:04:46   Is easier you need either twenty one gigabits per second [TS]

00:04:49   or twenty eight gigabytes for second the current interval to limit is twenty. [TS]

00:04:54   So neither of those will fit into how you do it as one of sixty hertz you still can't do it [TS]

00:04:59   and anything lower than sixty hurt sucks. So that's no good for both three I think. [TS]

00:05:04   Raise that up to thirty or something a raise or higher [TS]

00:05:07   and higher than the twenty eight so it can it can then handle this. What I expect to happen here. [TS]

00:05:14   I expect that we that we have a very good chance you know right now I'm back this year because an IMAX you know [TS]

00:05:20   when you have a built in display whether it's a laptop [TS]

00:05:23   or an actual computer those displays don't connect over internal fundable cables they connect over a different bus you [TS]

00:05:30   know used to be like the L.D.S. [TS]

00:05:32   Thing you know you're going to still used I have no idea how the display in and IMAX connected [TS]

00:05:39   but other than the fact it is not a thunderbolt able to take him from so in in a laptop [TS]

00:05:45   or in an IMAX you can avoid these issues with the way their displays are interface to their video cards. [TS]

00:05:51   It's more like a direct connection and I guess in case you don't know do you know that often had. [TS]

00:05:56   OK So none of us know exactly how this works but I know that it's roughly. [TS]

00:06:00   These things use their own kind of like internal signaling mechanisms that don't have the same limitations as these [TS]

00:06:05   extra cable standards. So I think because like so if Apple released this you know they're calling it five K. [TS]

00:06:13   It will dull hard at this. If Apple released a five K. [TS]

00:06:17   Resolution or quad twenty seven [TS]

00:06:18   or quite right now whatever you call it just if Apple releases one of these monitors only the macro could run it [TS]

00:06:24   and that's not a particularly graceful product launch. [TS]

00:06:27   I don't think they would do that I think they would probably wait until every new Macca do it [TS]

00:06:33   and that's probably going to be two more years. But the retina I'm Act would happen this year. [TS]

00:06:40   Theoretically or you know late this year or early next year. I don't know if it will but it could. [TS]

00:06:45   And and so I suspect we're going to see retina five K. [TS]

00:06:50   Panels in IMAX before we're going to see them from Apple as extra monitors. I mean I think that sounds fair. [TS]

00:06:57   All right moving on for more follow up to go in more image stabilization. Tell me about how you were wrong Marko Jaric. [TS]

00:07:05   So I was under the impression from forever ago. I don't know where this that the way optical image stabilized S.L.R. [TS]

00:07:13   Lenses worked was that there was actually a spinning glass element in them [TS]

00:07:17   and that it spun quickly enough that it would have its own kind of gyroscopic stabilization so that [TS]

00:07:23   when you move the lens the lens will bear the spinning element would shift to to kind of undo that turns on a [TS]

00:07:30   completely wrong and the way it's a lot of exhilaration works is very similar [TS]

00:07:36   or identical to the way that it works in the new i Phone six which is the six plus which is that an accelerometer [TS]

00:07:44   detects motion and then using electromagnets shifts around the or actuators [TS]

00:07:49   or something electrically shifts around the lens you know X. Times per second to compensate for it. [TS]

00:07:55   There is a floating element in that it's not tied down but at the top spin. So yeah I was. Earlier on about that. [TS]

00:08:01   So if you'll allow me to piggyback on that briefly. [TS]

00:08:04   Today was the day or last night whenever recently was a time that the six [TS]

00:08:10   and six plus reviews all came out of the embargo was lifted [TS]

00:08:13   and one thing that I saw fairly consistently between all the six [TS]

00:08:17   and six plus reviews was people saying that the six plus battery life really is demonstrably better [TS]

00:08:23   and longer than then previous phones and even the six itself. [TS]

00:08:28   And I don't know about you guys [TS]

00:08:29   when they flashed the chart on the screen of you know standby times little bit longer and this [TS]

00:08:34   and that is a little bit longer none of that looked that dramatic to me except like playing music. [TS]

00:08:39   But nevertheless a lot of people are saying that Panzer you know Tech Crunch is a great example of this are saying that [TS]

00:08:45   the six plus actually is somewhat considerably better battery life and that actually surprised me quite a bit [TS]

00:08:52   but it is just perception versus seeing numbers on a table you're doing the math in your head you subtracting fourteen [TS]

00:08:57   eleven that's a difference of three that's three hours [TS]

00:08:59   and the experience of three extra hours time of time is much greater then you seem as to numbers up on the screen so I [TS]

00:09:06   think Apple's numbers are probably in the ballpark all the stuff is fuzzy Anyway I just I just think the any difference [TS]

00:09:11   in battery life gets magnified [TS]

00:09:13   when you're you know the pluses just consistently still alive while the i Phone six is dead [TS]

00:09:18   and it is still alive for like one hour two hours like that feels like forever feel like oh wow this i Phone six plus [TS]

00:09:24   is amazing when it's just I think probably a reasonable reflection of the numbers Apple [TS]

00:09:28   but I mean from from like a rock a passkey perspective I believe the park Leaks indicated that the six pluses battery [TS]

00:09:36   was something like fifty percent larger than the Sixes battery so there is a lot more capacity there. [TS]

00:09:41   Of course the question is you know how much more does it use for that big screen and everything and display scale [TS]

00:09:47   or I mean the clock C.P.U. To. [TS]

00:09:49   Yeah I posted a link earlier on Twitter to do a bare feet benchmark where I don't think has anyone else confirm this. [TS]

00:09:56   It sure looks like from the benchmark that the. [TS]

00:10:00   Six plus does have a slightly higher clock speed probably in the range of five to ten percent C.P.U. [TS]

00:10:06   So it does have like five to ten percent better C.P.U. [TS]

00:10:08   Performance and then the six which is similar to you know the retina mac the retina I've had many [TS]

00:10:16   and the i Pad Air both have the A seven C.P.U. [TS]

00:10:20   and It's both [TS]

00:10:21   and they're both you know technically identical in most ways except that on the i Pad There it is quite slightly higher [TS]

00:10:27   so you know similar like five percent or ten percent higher slightly faster than the retina many with the same C.P.U. [TS]

00:10:34   So we have basically the exact same difference between the second a six plus six plus is slightly faster. [TS]

00:10:40   In reality you know the six plus has all these like fairly minor improvements over the six beyond the screen so it has [TS]

00:10:49   more battery life. You know maybe maybe in practice maybe it's twenty twenty twenty five percent more. [TS]

00:10:53   You know once you account for the screen and everything it has a higher D.P.I. [TS]

00:10:58   Screen you know so it's a sharper screen even. [TS]

00:11:01   Like of course John Gruber even even with the with the scaling it's doing it still into being sharper looking than the [TS]

00:11:08   other screens it has. Now we know it has a slightly faster C.P.U. [TS]

00:11:13   and It has the optical Nick stabilization which people are saying does make a small difference [TS]

00:11:19   but it is a difference and it is better. [TS]

00:11:21   Yet speaking of I don't have it handy summon a butcher the description but intensely nose review. [TS]

00:11:27   He was saying I think that you get a couple of F. [TS]

00:11:31   Stops more with the optical image stabilization is that right I don't know anything about photography. [TS]

00:11:35   Yeah the way this works and this this is what actually impressed me way more so [TS]

00:11:40   and I saw this mostly in the ones he was tweeting last night when he's tweeting the stats and everything [TS]

00:11:46   and like you know treat him like you know what the iso was for the shutter speed was for the shots. [TS]

00:11:50   What's interesting is so you know initially able to keep in mind that it cannot stabilize your subject so if you are [TS]

00:11:58   like moving if you want to. Moving Vehicle or if you're otherwise moving like substantially or your subject is moving. [TS]

00:12:05   If it's a person for instance or a pet you know image stabilization doesn't help you there at all. [TS]

00:12:12   You still need to fashion [TS]

00:12:13   or speed to freeze the motion where image stabilization does help quite a lot is if you're taking a picture like at [TS]

00:12:19   night of a building or something or a landscape where you know like that it helps tremendously there. [TS]

00:12:24   And so what it allows you to do basically is compensate for very for the very small hand movement so if you try to take [TS]

00:12:30   like a long exposure shot without a tripod just hand-held. [TS]

00:12:34   It's pretty hard to get that to be remotely sharp because of tiny movements you make without even realizing it with [TS]

00:12:40   your hands in your body while you're holding the shutter down lets you generally like on a cell are a good stabilizer [TS]

00:12:48   I've been able to handle the shot of too roughly a second exposure which is very very long for a camera [TS]

00:12:53   and I have a one second exposure. I can hand hold that with a good stabilizer and the picture turned out sharp. [TS]

00:13:00   It's going to be a little bit different with with one of the small for various reasons [TS]

00:13:04   but the result is that the shutter can stay open longer [TS]

00:13:08   and they can still be sharp compared to an unstable edged image what this means is that the phone is able to drop the [TS]

00:13:17   sensitivity down so sensitive you also it's called iso in the access data. [TS]

00:13:22   You know it's a number numbers are like four hundred eight hundred six hundred so the higher sensitivity generally [TS]

00:13:28   and I'm sorry for anybody you know this already. The higher sensitivity. [TS]

00:13:31   You're basically amplifying the signal and so you get you don't need as much light to be captured [TS]

00:13:37   but you're also amplifying the noise that's present like the baseline and so that's what makes pictures grainy [TS]

00:13:43   and noisy especially if you ever see like the color green. [TS]

00:13:46   That's called criminal eyes it's one of more obvious ones and post processing can attempt to remove some of this [TS]

00:13:52   and oftentimes it does but then it looks kind of muddy or low contrast or like a water color painting anyway. [TS]

00:13:57   Image Stabilization. Let's let's the camera. [TS]

00:14:00   Capture more light before your hand motion matters if the subject is being still [TS]

00:14:06   and therefore it can drop the sensitivity down so that way you get less noise. [TS]

00:14:10   Better colors better contrast where that helps is a nighttime shots of handwringing was put in these shots [TS]

00:14:16   and like the one in the i Phone six of this dark building at night with the one F. [TS]

00:14:21   and Such about stabilization was like you know I so twelve hundred or something like that [TS]

00:14:27   and then the one on the on the i Pad six plus the stabilization was an I.S.O. [TS]

00:14:30   Four hundred way lower sensitivity massive difference in noise basically [TS]

00:14:35   and so that's where stabilization is going to seemly help a lot of the i Phone is you know [TS]

00:14:40   and generally you know it picks the iso for you [TS]

00:14:42   but it looks like it's making intelligent decisions on how what's the minimum sensitivity we can use here to capture [TS]

00:14:50   the image given the scene and so the MacNeil as it gives you a lot more headroom with avoiding noise in darkness. [TS]

00:14:57   So yes stuff is telling me how long the shutter remained open is that correct. [TS]

00:15:01   In this context basically yes [TS]

00:15:03   but it is not a complete definition is that basically saying in this context like you can get a lot more light in [TS]

00:15:11   and therefore the sensitivity can be lower. [TS]

00:15:14   Oh thank you I was just curious because like I said I know I don't most nothing about photography so I recognize those [TS]

00:15:21   terms as photography related [TS]

00:15:22   but idea I wasn't sure what specifically that was leading on to since we've opened this Pandora's Box anything else [TS]

00:15:27   about the hardware that we none of us have any of the hardware yet. [TS]

00:15:30   But anything else from the reviews [TS]

00:15:32   or anything of the chat rooms hesitation is now confirmed that the six plus is at one point four gigahertz versus one [TS]

00:15:38   point two for the six. So there are some exact numbers on the C.P.U. [TS]

00:15:41   Speed [TS]

00:15:41   and by the way Grover mentioned the six plus it's kind of a i Pad three situation where the six plus maybe clock tyre [TS]

00:15:47   but it may actually need to be hot tire not so much a C.P.U. but The G.P.U. [TS]

00:15:51   Because he was saying that he saw a couple stutters on the six plus just because it's laying so many pixels around like [TS]

00:15:56   a three X. Image on this giant screen that may be having it. [TS]

00:16:00   Extra clock speed assuming assuming this costly to positive you as well that you know if it's higher than six plus [TS]

00:16:07   maybe it needs it and maybe you know it's not it's a maybe a little bit overdrawn on its C.P.U. and G.P.U. [TS]

00:16:14   Power bank account. [TS]

00:16:16   This first generation big giant three an i Pod You know they don't like like the first Retina i Pad with a little bit [TS]

00:16:22   you know a little bit too much. [TS]

00:16:24   All right so speaking of people that were wrong although I'm sure John you're about to tell me that I'm wrong in saying [TS]

00:16:28   you're wrong. Let's talk about Google Wallet. But first let's talk about our first sponsor. [TS]

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00:18:43   We're going to John so tell us about Google Wallet was not the first Android thing that I run the first one was [TS]

00:18:50   when we were discussing smart watches and I was talking about the idea of taking a phone [TS]

00:18:55   and shrinking it down having like a little phone on your wrist. [TS]

00:18:57   I used the wrong brand name for the Android wearables have been so many of them that optical names are floating around [TS]

00:19:04   in my mind I think [TS]

00:19:05   and Android where that's not what I was thinking of is actually Galaxy Gear which was the one that predates Android [TS]

00:19:11   where anger is actually much more like Apple's interface may be a little more limited because we don't really know what [TS]

00:19:16   kind of stuff can actually run on the watch [TS]

00:19:18   but the interfaces don't look like you're not you know like flicking through the equivalent of table views [TS]

00:19:22   and looking for stuff like you were on the galaxy here so I was thinking Galaxy Gear not Android Wear. [TS]

00:19:27   My apologies for the mistake. OK Now Google Wallet. Oh yeah so last week we talked about the N.F.C. [TS]

00:19:36   Thing with Apple Pay. [TS]

00:19:38   And I noted that Apple gets the card present rate even though a card is not actually present they get the card present [TS]

00:19:44   rate because of the inherent security in their N.F.C. Thing and I thought the touch idea might have been part of that. [TS]

00:19:50   But Dion Garrett sent me a link to a core article explain to Google a lot also gets the current present rate [TS]

00:19:56   and of course that's not reliant on Touch ID So apparently. [TS]

00:20:00   He alone is secure enough that people can get the deals where you get the card present rate [TS]

00:20:05   or not does everything into a Touch ID. [TS]

00:20:09   Although there was one more article that I didn't get a chance to read maybe [TS]

00:20:12   or throw in the show it's people who read as well the Tim Bradshaw pointed out that they too are going to Financial [TS]

00:20:17   Times trying to explain the how much money Apple is getting for from each transaction [TS]

00:20:23   and who is giving them that money [TS]

00:20:24   and he made it seem like that Apple is actually skimming more of each transaction than than previous people who [TS]

00:20:32   attempted to insert themselves into the into the payment chain [TS]

00:20:37   and I say most of this payment is coming from the credit card companies and the banks not the consumers. [TS]

00:20:42   But I have read that article put in the show [TS]

00:20:44   and by the way ten Bradshaw got him on Twitter at him which he must of been pretty early I should note with regard to [TS]

00:20:53   Apple Pay that I got an email from Bank of America today saying oh we're going to support Apple Pay don't worry it's [TS]

00:21:00   coming it's coming it's coming which I can remember Bank of America being that forward thinking about just about [TS]

00:21:06   anything I want is a like six humans that doesn't think Bank of America is pure unadulterated evil. [TS]

00:21:11   I've always had Ok luck with them [TS]

00:21:13   but I am very surprised that they are trying to be on the ball with this Apple Pay thing [TS]

00:21:18   and I know that it was mentioned that they were one of the partners during the keynote [TS]

00:21:21   but actually receiving an unsolicited communication from them saying Apple pays coming up with is coming that that kind [TS]

00:21:27   of took me back not a bad thing. Just surprised. [TS]

00:21:30   So let's talk about some feedback from pomo if I can summarize this he basically says I know you know it's Android [TS]

00:21:39   but it always hurts to hear things like how will the market react now that there is feature X. [TS]

00:21:43   For a feature that has existed before and in a kind of N.F.C. Payments. Obviously Apple if there are better N.F.C. [TS]

00:21:50   Payments than Google. Companies seem protective when Google present or market anyway before it a little bit. [TS]

00:21:58   As for how large i Phones will say or you don't. Have to guess these things. [TS]

00:22:01   Large high end phones have been around for a while they should be no shame in click [TS]

00:22:04   and checking how they fare in the Android world. [TS]

00:22:06   It's fine if you're not into Android but it's sad and such topics occasionally nerve wrecking. [TS]

00:22:11   So Michael into parentheses when you don't seem to know about what's happening outside of the apple bottle. [TS]

00:22:17   So basically you know pumice complaint is it's annoying [TS]

00:22:20   when we talk about things Apple does as if they're the first things of those type to exist [TS]

00:22:25   and that we don't even look at the entered world to see like hey you know this now is not the first we can already see [TS]

00:22:32   in the world how these things do in reality. [TS]

00:22:35   So my response to him or her isn't that we know I don't know if I'm right anyway. [TS]

00:22:40   My response to him [TS]

00:22:41   or her pronouns are terrible this language is is basically you know there's two things number one yeah of course we [TS]

00:22:48   don't pay attention as much and or to do it I was because we don't use Android. [TS]

00:22:51   You know none of us really use it on a regular basis. [TS]

00:22:53   So there's a little bit of that but mainly you know his examples of like you know how trying to predict how N.F.C. [TS]

00:23:01   Will do trying to predict how large screen phones will sell. [TS]

00:23:06   Yeah Android has those things already but the fact is it's different [TS]

00:23:10   when Apple does things like that it doesn't like the market does not work the same way [TS]

00:23:15   when Apple does something as an entertainment because there are so many other factors at play. [TS]

00:23:19   So like you know the payments to the N.F.C. Payment stuff. Yeah and for a while and no one in the U.S. [TS]

00:23:27   Even knows about it you know and granted the rest of the world and if the payments are to bigger in general [TS]

00:23:33   and non dumb old credit card payments are bigger in general with a chip and pin stuff [TS]

00:23:39   and everything that came before that you know it. [TS]

00:23:41   But in the US which is admittedly you know not the whole world but it's also a pretty big market [TS]

00:23:46   and pretty important to Apple and us. Apple has a lot of clout. [TS]

00:23:51   When Apple announces something like this people pay attention people here [TS]

00:23:54   and Apple is offering basically like an integrated solution to people you know. [TS]

00:24:00   After bottom it's branded it will be used like it's it's going to be in people's faces it's going to be it's going to [TS]

00:24:06   have all this press [TS]

00:24:07   and marketing behind it it's going to have all these deals made with the retailers like you know Google G. [TS]

00:24:13   Device manufacturer or Google itself could have that kind of integration power like so [TS]

00:24:18   when Apple is going to attempt and I've see it's way more likely to succeed I think than any of Google's efforts [TS]

00:24:25   and not not not and so to the exclusion of might also end up succeeding. [TS]

00:24:30   But but I think Apple's effort will it will be exactly what Android fans hate the most [TS]

00:24:35   and it will succeed as if it was the first one there and I'm sorry but that's that's just very likely to happen [TS]

00:24:42   and it's it's not because no one you know gives Google credit I guess it's because no one even knew about the Android [TS]

00:24:49   ones in the U.S. [TS]

00:24:50   For the most part and it just it's just different when we don't know if it will succeed or not [TS]

00:24:55   but the sections that I quote of name L. [TS]

00:24:57   Says you know her stay here that how the market reacts as if it has existed before [TS]

00:25:04   and then like the very next sentence is obviously Apple better. So I mean obviously this person. [TS]

00:25:10   Well if you think it's going to fare better then why are you saying of same. [TS]

00:25:15   The second part of the rent even more than I was asked for how large i Phones welfare you don't have to guess these [TS]

00:25:22   things. Now first why don't think we were guessing. [TS]

00:25:24   All right we've been discussing the the market's appetite for large phones since episode one literally of right [TS]

00:25:35   and so we're not guessing how large i Phones are for welfare you know the large problems have been around for a while. [TS]

00:25:41   Thread then sent large i Phones We know how large Android phones sell roughly we don't know how large i Phone source [TS]

00:25:49   out there is just so many do [TS]

00:25:50   and that's what we're talking we're not pretending Oh who will buy these things because it's different it's a large i [TS]

00:25:54   Phone It's not a large anger one of the very different products on selling it into a very different market. [TS]

00:26:00   I don't think we were ignorant at all so far as your songs existed [TS]

00:26:03   or whatever you know you can't you can just extrapolate from past events [TS]

00:26:06   and say well these things have always been popular therefore we know Apple. [TS]

00:26:10   I mean what is it what is it that we should have done that we weren't doing it now if you didn't have Android phones [TS]

00:26:15   check incorporating the appetite for large phones in general into the possibility of a large of a phone existing [TS]

00:26:22   and how it's going to do check like I feel like we have all the check boxes [TS]

00:26:25   and as we were totally incorporating all the information on hand but we then have to say How is Apple different [TS]

00:26:31   and as this person's feedback says even he thinks I think of the that Apple will fare better why will they fare better [TS]

00:26:38   over the different product with a different feature set and different deals behind and that's what we discussed. [TS]

00:26:43   So that's probably to long [TS]

00:26:45   but anyway I had this feedback I understand the frustration from hearing a podcast from people whose usage [TS]

00:26:53   and knowledge centers on a different platform than you [TS]

00:26:55   but I do think we incorporated as much information about the precursors to these products as was relevant to predicting [TS]

00:27:04   how we think they might do. [TS]

00:27:07   On a somewhat related note I think it was after the last episode that I saw a bunch of Europeans tweeted any one of us [TS]

00:27:16   saying well you guys don't have chip and pin. [TS]

00:27:20   What are they don't know how bad it is of and yet I thought it was hysterical about the cable companies. [TS]

00:27:25   Oh it's atrocious [TS]

00:27:26   but it's to extreme Lee quickly give you an idea of how bad it is here in America we don't have chip [TS]

00:27:32   and pin although now that everyone is getting all of our credit card numbers that's supposedly coming [TS]

00:27:37   and the other thing that Europeans could not understand is if you're in a restaurant the general way things work is you [TS]

00:27:44   ask for a check. They bring you the check. [TS]

00:27:46   You give the server your credit card they run away to some terminal that could be in the back of the restaurant. [TS]

00:27:52   Well out of your line of sight swipe your card hopefully not skim your card bring it back and then you. [TS]

00:28:00   Who are to add the tip that you want to add sign the paper and leave it and just hope that you didn't skim your card [TS]

00:28:07   and B they actually put the amount you want them to put into the point of sale system in order to charge you. [TS]

00:28:15   It is completely backwards here and that's one of the reasons why I think Apple Pay [TS]

00:28:21   or any other equivalent credit card less for a while. You know any sort of and of C. [TS]

00:28:27   Based payment system might actually work because we are so backwards. Anything will be an improvement. [TS]

00:28:34   The only thing I think I might have asked wondered this and you know the show [TS]

00:28:37   or the other one I wonder if it's going to be socially awkward at the beginning to be like do you have any can I do [TS]

00:28:43   this thing with my phone I've never really tried it but I kind of want to try it is that OK Do you mind. [TS]

00:28:47   Like that's going to be I think kind of socially weird [TS]

00:28:50   but I hope that we all get over that very quickly because we are so behind Europe [TS]

00:28:54   when it comes to this credit card business. It's just beyond description. [TS]

00:28:58   Yeah I was thinking like you know the restaurant thing is it's probably the biggest example [TS]

00:29:01   but there's all sorts of things in the U.S. [TS]

00:29:03   Where like you have to give your credit card to somebody they swipe it and they bring it back to you. [TS]

00:29:08   Often times like far away I was like in New Jersey it's all full service gas stations [TS]

00:29:14   and so like you as a person you have to stay in your car [TS]

00:29:18   and you sit there while somebody else pumps your gas for you and put your credit card into the pump for you [TS]

00:29:23   and like there's all sorts of things in America with a restaurant being the biggest where they're going to have to like [TS]

00:29:31   completely revamp the way they charge people like the physical process. [TS]

00:29:36   How how they charge people and whether that's going to be a little wireless terminals [TS]

00:29:40   or what I don't buy they bring to you I don't know they get all sorts of options [TS]

00:29:43   but there's going to be a lot of like major major disruption of minor things in the U.S. To to make this happen. [TS]

00:29:52   You get feedback about that as well which I think directly echoing some of the Marcos out in the last show them the [TS]

00:29:58   idea that you know if the chip and PIN is. [TS]

00:30:00   Coming to our country because the fraud rates of have picked up a little bit [TS]

00:30:04   and now it is economically feasible for them to do that and so the new point of sale hardware [TS]

00:30:08   and as Marcus said in the last show a new point of sale hardware is an opportunity to also have N.F.C. [TS]

00:30:12   In the new players the harbor like Apple is coming in and more or less just the right time [TS]

00:30:17   when there's going to be a lot of turnover and point of sale hardware retail anyway and adding N.F.C. [TS]

00:30:21   To the mix is you know a good thing to do as a retail stores are going to want to buy whatever the most forward looking [TS]

00:30:27   point of sale hardware is they don't have to replace it again. You know and soon. [TS]

00:30:32   So we expect the state of the art and payment processing in the U.S. [TS]

00:30:38   To slowly lurch forward towards the future will it be Apple Pay everywhere will just be Chip [TS]

00:30:43   and PIN everywhere will be some mix. Anything has got to be better than where we are today. [TS]

00:30:47   So I look forward to that over the next few years although knowing how slowly things go it could be many years so we'll [TS]

00:30:53   see deals like full service gas stations. No nobody likes Also I do many like New Jersey in a way like full service. [TS]

00:30:59   I do want someone here who does. [TS]

00:31:03   Why do you like full service gas that's just seems so weird like whenever I go to say to your house like Say I What was [TS]

00:31:11   it last weekend we can before we always you know go up the Jersey Turnpike and go to the token Sunoco is [TS]

00:31:17   and we get our full service gas and it's always so awkward to me [TS]

00:31:21   and then they went to your windshield which is really nice [TS]

00:31:23   and they sent in big US moment where you're like should I took this person do I need to tip this person they do you [TS]

00:31:28   when you feel do you think both of you I can believe both of you like first of all do you hate what they're doing you [TS]

00:31:34   when you deal with this is like a bucket full of disgusting dirty water like sand that's going to scratch your window [TS]

00:31:40   then both of you do you want someone else messing with your gas cap into shoving the thing in there like it's it's [TS]

00:31:45   terrible. [TS]

00:31:46   Why would you let someone touch your beautiful precious super expensive car like they don't care about any of that [TS]

00:31:51   stuff that it is no good. [TS]

00:31:53   Well I don't mind them doing the windshield but I don't like the idea of full service gas to begin with. [TS]

00:31:58   I do like the jersey gases. [TS]

00:32:00   Considerably cheaper than any other of the surrounding states [TS]

00:32:03   but I do not like full service gas I would even rather get out of my car in the winter when it's freakin freezing [TS]

00:32:08   and handle my own gas business. [TS]

00:32:11   Have someone come to me and ask what do you want [TS]

00:32:15   and then you gotta tell me why I want premium then you have to like given the ego-I side I'm making sure they actually [TS]

00:32:19   put in premium. [TS]

00:32:21   I hate I hate full service gas well the gas is cheaper energy [TS]

00:32:24   or is it because it just condenses out of the air over Newark. Oh you're going to get so much you know. [TS]

00:32:31   Well that's fantastic That's good times anyway right let's talk about something awesome. Can I tell you what I like. [TS]

00:32:39   If you want to try to defend that ridiculous opinion feel free to go I'm going to go with these really lazy What's your [TS]

00:32:44   guess. He's too spoiled. The same thing I got. I like full service. First of all there is to get stations in my town. [TS]

00:32:51   They're both full service and they were like little independently on things [TS]

00:32:55   and the reason I like it so much is because I don't have to go out of my car [TS]

00:32:59   and get my hands covered in that gas hand smell. [TS]

00:33:05   Why don't you just put like hand sanitizer in your cars I have I have a like a little bit the only time I use hand [TS]

00:33:10   sanitizer ever is I have this whole thing in my car and hand hand sanitizer spells worse than gas [TS]

00:33:15   and both of them are very vital evaporate [TS]

00:33:17   and regularly you know not to worry about it it's not like a lingering smell like that you're not compelled to get off [TS]

00:33:22   it it will evaporate. I actually think I would agree that gas hands smell better than N.T.P. Septic hands but whatever. [TS]

00:33:31   But it does not surprise me Marco that you do not want to get out of your M five in order to pump your own fuel [TS]

00:33:36   but you should not want those people touching your car at all [TS]

00:33:39   and you should not want whatever water there washing arranger will just go look. [TS]

00:33:43   Get out econ look where they are getting the wrong thing on your They're making it dirty [TS]

00:33:47   or they're not cleaning your windshield you say that but especially in the summertime [TS]

00:33:51   and especially late needing it my windshield is often so disgusting from bugs that it's actually almost to the point of [TS]

00:33:58   the heating a safety. [TS]

00:34:00   As OR and so I appreciate the fact that I can now see something even if it's a little cloudy [TS]

00:34:05   or perhaps than it once was. At least it's not completely opaque because of bugs. [TS]

00:34:11   Anyway it was an Internet you'll actually like a GUI with a built with easy to use apps like shared calendars Twitter [TS]

00:34:17   like micro blogs file sharing task management and more you can have all of this in your Internet for your company [TS]

00:34:23   and you know most Internets are terrible as as almost anybody who's ever used one can attest Bigloo is so good it is [TS]

00:34:32   everything you need to work better together in a very configurable cloud platform. [TS]

00:34:37   If you learn more loose Software dot com slash A.T.P. [TS]

00:34:41   With it was responsive design your intranet already works like a champ on virtually any device. [TS]

00:34:47   Android even Blackberry if you actually I guess in the corporate world probably important do you have Black Berry [TS]

00:34:53   support but even they are mean to people who use Blackberries. Now John you say bikers do your job. I have to say this. [TS]

00:34:59   Still do see them. They still do exist. [TS]

00:35:02   You probably are like the most normal job you're probably exposed to those normal people in your job [TS]

00:35:07   or the three of us would you say that are Katie you think you are with clients and stuff. [TS]

00:35:10   Yes it's a tough call my actual employer is relatively progressive and small [TS]

00:35:15   but a lot of the companies we work with are huge financial services companies [TS]

00:35:19   and they're Let's just go with different anyway. [TS]

00:35:24   If your company still is unfortunate to have Black Berry users iglu even work on those they are that good. [TS]

00:35:32   It also even works on your new i Phone six Plus right from the very start they've already tested it [TS]

00:35:37   and it works so you can review a document you can post a project update you can change administrative settings [TS]

00:35:42   or talk about how that you two albums knock onto your i Tunes library all from your phone and that [TS]

00:35:46   or who makes your phone or what size it is. [TS]

00:35:48   Plus when you design your igloo Internet any change you make to the look and feel carries cross all these devices. [TS]

00:35:55   The file preview engine is also fully eighty five compatible so when your co-workers. [TS]

00:36:00   Well it's a proposal or a javascript file you can preview inline add comments. New versions or action items. [TS]

00:36:07   That's a thing action items from your phone just to speak. Gartner began a list firm. I'm an analyst you know. [TS]

00:36:13   Release their famed Magic Quadrant for social software in the workplace. [TS]

00:36:17   That's an awesome igloo appears in this magic quality report for the sixth consecutive year alongside tech giants like [TS]

00:36:24   Microsoft I.B.M. Google V.M. Ware Sales Force dot com and SAP is it S A P or SAP as an attorney. [TS]

00:36:30   I'm to go with SAP in a report that valued the size of the vendor in Gartner terms that means viability. [TS]

00:36:37   It was praised for the response of news and customer experience. [TS]

00:36:41   This quadrant thing oh man I saw this once a company was there are so many it's like it's all full of business terms [TS]

00:36:47   like to me as we were in a different language like business people understand it. [TS]

00:36:52   I'd not but anyway if you understand it it will rank very well on it. [TS]

00:36:56   Here's an excerpt from Gardner's profile Bigloo feedback from it was reference customers reference customers on it was [TS]

00:37:03   consistently positive. [TS]

00:37:04   They praise the products quick deployment configuration [TS]

00:37:06   and customization flexibility with self-service options for non-technical users control over branding information [TS]

00:37:12   organization and ease of use. They also praised the response in a survey with an organization. [TS]

00:37:17   So if you understood that and your company has a legacy Internet built on Share Point [TS]

00:37:20   or old portal technology you should definitely give it a try they are way better than that they're cool people. [TS]

00:37:26   They're big fans of our work and all of our friends work they said they supported us for years and I can't say enough. [TS]

00:37:32   If you need an internet start with them then one of the cool things is you can get up to ten people an igloo for free [TS]

00:37:39   they have this free tier zero to ten people I guess. Zero isn't really a usage but one to ten people on a clue. [TS]

00:37:46   It's free after that it's very reasonably priced. Check it out. Good igloo Software dot com slash A.T.P. [TS]

00:37:52   Once again it was offered a complex A.T.P. For an internet you will actually like you know just to build on that I. [TS]

00:38:00   I'm not a fan of the Gartner analyses [TS]

00:38:03   but I am a fan of equalling the quadrant report you know it's so bad it's so business e I need a shower magic quadrants. [TS]

00:38:09   Regular quadrants are boring [TS]

00:38:11   and on magical magic quadrants can revolutionize your industry with reference customer relationships. [TS]

00:38:16   So there but it was very good. [TS]

00:38:18   So if you're turned off by hearing the word Gartner don't be turned off about a clue because they're awesome. [TS]

00:38:25   Anyway we can talk about the Apple Watch. [TS]

00:38:27   Yes Right after we finished the last show we were talking about you know the Apple Watch starts at three forty nine [TS]

00:38:34   where does it end and we're all going to different numbers [TS]

00:38:36   and stuff right oh we were way off right after it was over I saw a tweet that said Did you know the Apple Watch is [TS]

00:38:42   solid gold. And no I didn't I mean I think we even said gold plated on the show. [TS]

00:38:47   Apparently the gold watch is not some other metal with little plating on it [TS]

00:38:51   but is in fact solid gold alloys some metal that isn't very origin of gold [TS]

00:38:55   and silver that takes all of our estimates [TS]

00:38:57   and just based on the raw materials alone just shove them up thousands of dollars. [TS]

00:39:02   So forget about what we said last show solid gold totally changes the equation. [TS]

00:39:06   Now there's still the question of our rights. Solid Gold. [TS]

00:39:09   All right so let's go buy few thousand bucks whatever the remaining question is what we were getting at lash out. [TS]

00:39:16   Will Apple be willing to charge a price for its product that is just massively out of whack with the cost of materials [TS]

00:39:23   and labor and so on and so forth. [TS]

00:39:25   So for example if they could get a you know fifty percent product margin selling their high end watch for a thousand [TS]

00:39:32   dollars would they say well that's a fifty percent margin why don't we celebrate sixteen thousand. [TS]

00:39:38   No additional cost of materials they're just saying but you know what. At this price range what the hell who cares. [TS]

00:39:43   Just crank that number up. [TS]

00:39:45   I think so and that's the question like When you get like you crest the name for this that when goods are like where. [TS]

00:39:52   When instead of the when the demand going to get this wrong someone from google it so I don't have to try not to. [TS]

00:40:00   It's once you reach the very high end the rules apply and demand go all wacky and suddenly the price starts going up [TS]

00:40:08   and up and up as the number of people who can afford it goes down it just becomes like a status symbol [TS]

00:40:13   or something that you know that you want to buy because of its rarity the kind of kind of like you know there's not [TS]

00:40:20   going to be many people with this watch [TS]

00:40:21   or Anyway we don't know what Apple's going to do in that area which is I still think it's really interesting to see [TS]

00:40:27   what the price is going to be [TS]

00:40:27   but I think we already know just based on the fact that solid gold that the price of this thing is going to be huge so [TS]

00:40:33   high that a limb innate almost everybody from even looking at that watch except for the very wealthy [TS]

00:40:39   and good we had a watcher of Europe and he talked about this as well [TS]

00:40:43   and we didn't really talk about too much now that we know that these things are going to be comfortably into the super [TS]

00:40:48   expensive jewelry category at the high end. [TS]

00:40:51   So many more questions open up one of the ones that has been discussed is who's going to buy something that expensive [TS]

00:40:58   when it has built in obsolescence in a way that like a Rolex does not. [TS]

00:41:02   Yeah that's that's a big one you know like theirs. [TS]

00:41:05   I wonder first of all I definitely recommend anybody interested in the watch and its pricing [TS]

00:41:09   and the watch market regroup an article about this will intuition it's very very good [TS]

00:41:13   and very relevant to this because he knows it clearly he knows more about the watch market than we do. [TS]

00:41:19   And so I think you know it's looking very very likely based on how how much watches that are just made from these [TS]

00:41:28   metals usually sell for. [TS]

00:41:30   Yeah I think it's it's safe to say the gold one is probably going to be at least five thousand dollars probably at [TS]

00:41:36   least ten thousand dollars just because of just the amount of gold and I mean gold is very very expensive [TS]

00:41:41   and solid gold it's a lot of metal as we said so the question I think is you know you can you can look at this [TS]

00:41:50   and you can say all right well Apple might be in this for just wanting the kind of margins that these kind of high [TS]

00:41:56   fashion things command especially something like this. It's made of. [TS]

00:42:00   So it's priced as some multiple of a precious of a precious metals value so it's already you know it's it's a decent [TS]

00:42:08   multiple of an already expensive source material so you can look at [TS]

00:42:13   and say oh maybe Apple wants just the margins maybe Apple wants that kind of product in their line you know to be fancy [TS]

00:42:20   and profitable. [TS]

00:42:22   The other possibility that I thought of is maybe you know maybe Apple's goal here is not necessarily to make a ton of [TS]

00:42:30   money on watches but to sell a lot of watches [TS]

00:42:34   and that many people because a watch is something you wear it's an accessory it's a fashion item it's a you know [TS]

00:42:40   they're all they kept saying personal intimate all this stuff but it really is it's a fashion item. [TS]

00:42:45   Maybe they realize that there's a whole lot of people who any smart watch out there today like all the all the Google [TS]

00:42:52   where ones and the other ones they're so ugly [TS]

00:42:55   and they're so like you know kind of cheap relatively fancy watches like maybe Apple has to offer watches in these high [TS]

00:43:03   end metals that are at these high end prices just to get a certain group of people to even consider wearing [TS]

00:43:09   and buying them. [TS]

00:43:10   So like you know maybe their goal is we want these people to be wearing an apple watch using it with their Apple phone [TS]

00:43:18   and maybe the only way to get them to wear a watch is to offer a stainless steel and to offer a gold one. [TS]

00:43:24   And so there's going to be certain people who for whom that is the case where like they won't consider a cheap you know [TS]

00:43:29   plastic and aluminum electric electronic watch that will be too big for them [TS]

00:43:33   but if you make it out of this high end stuff you know then you can reach a certain number of customers who otherwise [TS]

00:43:39   would never consider wearing a computer watch on their wrist. [TS]

00:43:42   I don't know if that if it's about reaching that audience because like I mean I understand like wearing something is [TS]

00:43:47   very very different than just holding it. [TS]

00:43:49   But I don't think that it looks less geeky and nuff but like when you dress it up when you dial up [TS]

00:43:56   or make the fancy wristbands and all the stuff which by the way those wrist things probably. [TS]

00:44:00   Because a billion dollars too [TS]

00:44:02   but if you dress it all up it's still a watch that's basically a screen that's the little computer on your wrist. [TS]

00:44:09   So I don't I don't know how much how much dignity you are removing by like you know if there's some audience out there [TS]

00:44:16   this is I want to wear anything I don't want to wear some it looks like I'm on a computer my wrist I'm still going to [TS]

00:44:20   look like if you're on a computer in your estimate of how nice the band is and how you know what precious metals. [TS]

00:44:26   And by the way I looked up on the video page that Lynn good is a good whose demand is proportional to its price. [TS]

00:44:31   So it's like as we raise the price some of the demand goes up because I'm not interested in a thousand dollar watch [TS]

00:44:37   because who cares but make that same watch thirty thousand dollars [TS]

00:44:40   and suddenly I'm interested because I have a thirty thousand dollars Apple Watch. [TS]

00:44:44   So anyway I don't know if Apple's going to be entering that realm [TS]

00:44:46   and the obsolescence issue is definitely there the angle that I've seen thrown around about that it's like well there's [TS]

00:44:52   even more of a status that was why I bought the thirty thousand I wasn't going to be a paperweight in two years because [TS]

00:44:57   the new I'm going to be out. [TS]

00:44:58   Look how rich I am like the I am rich application but yeah [TS]

00:45:01   and I think I think the the obsolescent thing is is going to prove to be a really big deal [TS]

00:45:06   and a really big problem for Apple trying to sell these premium price watches because you know even even if you know [TS]

00:45:13   you're some really super rich guy in a place that really values showing your wealth like that of which there are there [TS]

00:45:19   are many places although I'm pretty sure the tech geek running California is pretty much the opposite of that which is [TS]

00:45:25   interesting and worth talking about on phone [TS]

00:45:26   but even if you're in a place like that like if you have a thirty thousand dollar watch that's a really cool thing [TS]

00:45:33   that's you know that's like wow that's that's a nice watch I think that will be a family heirloom if you have a ten [TS]

00:45:40   thousand dollar goal and I watch that's you know three years ago as a model. [TS]

00:45:45   That's like carrying on and I've had one not even I don't want to know [TS]

00:45:49   when that once the battery is dead you have to replace the battery [TS]

00:45:52   and how long they're going to you know how long you know how to find the exact correct wee little battery that fits [TS]

00:45:58   inside there you know. [TS]

00:46:00   It's not going to be easily replaceable you know take all that apart [TS]

00:46:02   and find a way about like it's just not going to have longevity of a device which which may be fine like I would talk [TS]

00:46:09   about the MAC two effects last time I think in trying to guess about the prices [TS]

00:46:11   and someone in the remailer tweeted today that actually I was low [TS]

00:46:14   and my price like how much how much was the mac to F.X. [TS]

00:46:17   In today's dollars and summer and to say that it was like twenty two grand [TS]

00:46:22   and so that's that's your thing I was like well I was going to sell a watch for ten thousand dollars a raid just like [TS]

00:46:27   you can spectrum does not macro right now it's all about what do you think is worth ten thousand dollars. [TS]

00:46:32   Is the utility provided by the mac pro worth ten thousand dollars maybe if you're working if you work at Pixar right [TS]

00:46:38   and that's a tool you need to make a movie that's going to hundreds of millions of dollars [TS]

00:46:42   and you can justify buying a ten thousand dollars computer is ten thousand dollars close to the price of goods in the [TS]

00:46:46   MacPro I think the margins are probably pretty good on that but you know Apple has the by the G.P.U. Is from A.M.D. [TS]

00:46:52   and Is going to buy the views from Intel [TS]

00:46:54   and it's manufactured nicely I'm asked by the RAM from somebody like it's in the ballpark maybe you know one hundred [TS]

00:47:01   percent margins [TS]

00:47:02   or something it's not it's not like you know well the MacPro goes three thousand dollars five thousand dollars [TS]

00:47:08   and then goes fifty thousand dollars. [TS]

00:47:09   Like there's no fifty or a hundred thousand dollar macro except for that like we won the million. [TS]

00:47:13   We had read one that the market tried to bid on but they collected so dramatically [TS]

00:47:19   and so I still think we have to watch to see what the top and prices are going to be [TS]

00:47:25   and this is one of those cases where I actually will be looking at sort of the I supply to have a breakdown not so much [TS]

00:47:30   for my supply but from people who know things about jewelry [TS]

00:47:32   and stuff to say what it's difficult because his article he was comparing it to Rolex and stuff [TS]

00:47:39   but those aren't priced based on the goods and labor possible sentence. [TS]

00:47:43   Either they're price based on how much I think the market will bear which has almost no connection to anything else in [TS]

00:47:50   them it's just like the scale goes crazy where you just it's the same exact watch for the same movement. [TS]

00:47:54   You do it in gold if you just take that other watch and its movement [TS]

00:47:57   and then add in the price of the weight of the gold. [TS]

00:48:00   Plus a little bit extra for like shaping it into that shape and then I triple it [TS]

00:48:04   and that's the price of the gold one if for no reason just because well you know just because. [TS]

00:48:09   So I I think this is mostly academic because as soon as you start entering into the realm of multi that was most [TS]

00:48:17   definitely computers like the macro or multi thousand dollar watches like the top [TS]

00:48:20   and I watch as so few people buy those. Like that's not how I'm going to make its money. [TS]

00:48:25   Now I go Apple getting greedy like they are not making their money by selling [TS]

00:48:27   and of not our mac pro they're not going to make their money by sending selling ten thousand our i Watches [TS]

00:48:32   or god damn it may be like them entering the i Touch phase of my life anyway. [TS]

00:48:42   They're not going to make their money that way when you sit in the big financials they have to sell tons [TS]

00:48:45   and tons of the cheaper ones [TS]

00:48:47   but if Apple really wants to move into the realm of fashion which I think is probably a good move at this point. [TS]

00:48:56   As technology shrinks and as the price compute drops to zero. [TS]

00:49:01   That's a better market to be in and trying to sell technology. [TS]

00:49:06   It's typical Apple move to say well we should get the high end like we want all the best customers in the market [TS]

00:49:12   and that includes the people who buy it [TS]

00:49:13   and also macros like we want some of that market we're not just going to say oh well that was at the height of a [TS]

00:49:17   computer you know it's like a P.C. [TS]

00:49:20   Do we want the people who buy three hundred dollars P C's no we want the whole top end of the market from like nine [TS]

00:49:25   hundred dollars up to ten thousand we want that whole market [TS]

00:49:27   and we know we're not going to sell our ten thousand dollars max but we're going to offer one [TS]

00:49:32   and I think they know they're not going to large and does not want to but they're going to offer one. [TS]

00:49:37   I think that leads to the next question about these watches these gold watches in the band's unary like that how the [TS]

00:49:43   hell do you buy one. [TS]

00:49:44   We talked about this a little bit in the last show [TS]

00:49:45   but Scott my goal to get a good tweet today said if I'm buying a twenty thousand dollar watch I don't want to raise my [TS]

00:49:50   hand so some teenager with an i Pad can check me out. [TS]

00:49:53   Interfering with the experience of going to an Apple Store [TS]

00:49:56   and try to I want to be the self checkout with twenty thousand dollars goal going. [TS]

00:50:00   Going to scanners take a picture with my phone I'm just walking out yeah. How how they going to sell this. [TS]

00:50:04   Yeah one a couple of people pointed out like are you going to stop this in the store. [TS]

00:50:08   Yeah like behind a big case with a key you know I don't think so like that under jewelry counter their separate section [TS]

00:50:14   of the store where there's like a jeweler in a velvet like the just the logistics of how do you let someone see this [TS]

00:50:20   this watch with this band with this X. [TS]

00:50:22   Is that all going to be through third party sellers like I don't understand how they're going to sell this an Apple [TS]

00:50:28   store. [TS]

00:50:28   I mean I'm guessing first of all I bet it's I bet it's going to be very rare to actually find one of these in stock in [TS]

00:50:34   an Apple store. [TS]

00:50:36   Second of all I would I would go Also I would say that there there has to be some kind of store redesign on the horizon. [TS]

00:50:46   I'm guessing one of the reasons why Apple has hired people like Angela errants However you say honey I'm sorry. [TS]

00:50:53   Wondering why people hired Apple's hired people who are from luxury retail for example your retail experience in [TS]

00:50:59   fashion retail experience is because they're they're most likely working on a major redesign to their stores to [TS]

00:51:06   integrate things like the watch first and then potentially future fashionable items [TS]

00:51:11   or even just a redesign in general I think their stores are they're OK [TS]

00:51:17   but they don't really have like an upscale feel anymore they did when they first launched [TS]

00:51:22   but now there's just too many people it's kind of old it's plenty upscale just you know just too many damn people there [TS]

00:51:28   and there are going to solve that problem. [TS]

00:51:30   That's the issue is like oh it's all of them by opening different kinds of stores like boutique stores of revenue even [TS]

00:51:36   even within their current product line like the Beats headphones the i Phone five C. [TS]

00:51:41   and Basically just like the existence of all the cases for their existing phones. [TS]

00:51:45   There's already that problem of when you go into a store you say which phone I want you can go from table to table [TS]

00:51:50   and see all the different colors. [TS]

00:51:52   A lot of the time you like which case do I want [TS]

00:51:53   and the opposite people are really good about oh I would take that case out of the box [TS]

00:51:57   and put it on to see how you fit. But like it's a very informal. [TS]

00:52:00   Process and once you get into it and the Beats headphones like I know they come in also the colors [TS]

00:52:04   and everything to it's more like picking out clothes or you have to have [TS]

00:52:08   or I don't know what I think of it as if you can mix and match things [TS]

00:52:11   and you want to see which combination you like do I like the i Phone five C. [TS]

00:52:15   In this color with this color case do I want it like if it's more than just picking from one of five different colors [TS]

00:52:20   that are available. [TS]

00:52:21   Once you get into combinations they have to come up with a way to make that an experience that people that people want [TS]

00:52:29   that even if they don't buy them the apps are that they buy it online from you know go online so they want to go to the [TS]

00:52:34   store [TS]

00:52:34   and see what does the you know maybe they have like dummy watches like what does this this band look like with this [TS]

00:52:41   watch and the watch itself is not gold [TS]

00:52:43   but it's like maybe you just do it all the aluminum one because they're all compatible anyway [TS]

00:52:46   or maybe they have one that's painted gold like it's a fake one I don't I don't know how they deal with that. [TS]

00:52:51   I'm not sure that the bands are going to be sold separately do we know that they have some sort of they give [TS]

00:52:57   or going on multiple bands for the same watch. [TS]

00:52:59   I'm guessing one of the people in the sport one which is probably what they mean [TS]

00:53:04   when they say starts at three fifteen and it basically is like you know it's a loon [TS]

00:53:08   and it doesn't even Sapphire to limit I'm a glass is basically an i Phone construction [TS]

00:53:12   and it has these like like neon rubber bands basically. [TS]

00:53:17   I'm guessing they're going to use that as a differentiator so that if you want the nice met one of the metal [TS]

00:53:23   or leather bands that you got to buy up I've got a thousand dollars steel and and sapphire model [TS]

00:53:30   but they can't do that they have to sell them separately as long as they're physically compatible [TS]

00:53:33   and I think they are they have a some separately because the rich people are going to want to mix [TS]

00:53:38   and match within their own watch. [TS]

00:53:40   Right so you're going to walk through if you want the fans do what they have to sell them like that and the like [TS]

00:53:45   but even regardless you know there are many possible combinations you have to provide a store environment where people [TS]

00:53:53   can safely and without you getting robbed all the time. Try out these combinations and that's it and like. [TS]

00:54:00   Someone as Scott said basically we know and it's not the way [TS]

00:54:03   when someone is going to drop twenty thousand dollars on a watch they don't want to wade through a sea of people angry [TS]

00:54:08   about their you know their i Cloud losing all their photos of their kids [TS]

00:54:12   or whatever is going on in the you know an Apple store to get someone to help them to see if they want to be a nice [TS]

00:54:18   quiet environment and they want somebody to pay attention to them [TS]

00:54:22   and serve the needs of they're going to drop a huge amount of it is just what they're used to so I don't I don't think [TS]

00:54:26   you can sell a twenty thousand dollar watch in that kind of store [TS]

00:54:29   and less especially if there are options has an option like they decide where they go [TS]

00:54:33   and they wade through the mass of humanity to find someone to check them out [TS]

00:54:37   and maybe in like cases that maybe they don't even have them in the store or maybe they mail them to you afterwards. [TS]

00:54:42   That's feasible but assuming that you have to choose and like try on different sizes [TS]

00:54:48   and see what this watch looks like with this band or whatever current Apple store is not equipped for that in any way. [TS]

00:54:53   Well that isn't entirely true. [TS]

00:54:55   I think you're mostly right [TS]

00:54:56   but what just occurred to me was the Grand Central store is suddenly looking like a much better layout than I initially [TS]

00:55:04   thought [TS]

00:55:04   and if you haven't been to the Grand Central store it's like several different rooms that are connected of course [TS]

00:55:11   but it's not like there are these big wide hallways if you will between the rooms like one of the rooms I think was [TS]

00:55:17   where the beats were it was like up stairs. [TS]

00:55:20   Is that right Marco you've probably been there you could have you can have like a department is thinking of like you [TS]

00:55:24   know I want to go up to the jewelry department that's right and that works in the Grand Central stuff [TS]

00:55:28   but we know what most Apple stores look like it's a big it's a big rectangle in a mall. [TS]

00:55:31   Sure and that's why I think you're mostly right but it just occurred to me that maybe the Grand Central store. [TS]

00:55:36   Oh most becomes the flagship store rather than the Fifth Avenue one because it's got these like different sections in [TS]

00:55:41   different rooms and I think one of you said something about like personal shopping earlier. [TS]

00:55:45   Maybe there's you know the velvet rope before the Apple Watch room in the grand central store [TS]

00:55:49   but I agree with you John I don't know what we're going to do about the regular Apple stores which are easily as much [TS]

00:55:55   about getting help as they are about buying a product that was being redesigned. [TS]

00:56:00   As I was one of the theories behind what's in that big giant white box other than a hands on area which guess what it [TS]

00:56:05   had to be hands on area. [TS]

00:56:06   Although if we take that as a preview I think we can get all the while watching those little sticks like rotating. [TS]

00:56:14   That's a store environment and the press and finery. [TS]

00:56:17   But yeah we were all expecting some kind of redesign of the App Store is it do that you know everyone is copy their [TS]

00:56:23   current design which means it's time for Apple to change that [TS]

00:56:25   and I think so as well it had this design for like ten years at least right when it went to [TS]

00:56:30   when they launch the first two dozen three dozen for some of that [TS]

00:56:33   and we're talking about design like you might think with thinking like are they going to do dark colored wood on the [TS]

00:56:38   tables or a different floor [TS]

00:56:39   but no we're talking about is like you know Design is how it works like what where do you go in the store to to try out [TS]

00:56:47   the the i Phones are like now they just error than tables that you can just walk up to it try it out get a feel for it [TS]

00:56:51   maybe get a little bit of help [TS]

00:56:52   but if it's going to be I need to see this watch with this band with this set of Beats headphones with this is whatever [TS]

00:56:57   you need someone behind a counter to help you [TS]

00:56:59   and I just it's a totally different environment not like I don't think you can do that free form I don't think you can [TS]

00:57:05   have people sort of self just wander around the store entertaining themselves and if they need help they'll come [TS]

00:57:10   and get you or they'll ask if you're finding everything or whatever you can [TS]

00:57:13   or someone rummaging through like a bin of gold watches right hand and trying to different bands [TS]

00:57:18   and everything like I just don't know how it's going to work I think [TS]

00:57:22   and maybe the Apple edition watches won't even be available in regular Apple stores you have to go to the fancy apples [TS]

00:57:27   or the no will go to the fancy episodes have a rich people because they'll only sell you know. [TS]

00:57:33   I wish this was not actually happened there would be great if they only sold like a MacPro thanks I'm sorry the only [TS]

00:57:38   reason I cry No nobody needs it is that I know you would never want to. [TS]

00:57:41   But this is this is the problem I see like with [TS]

00:57:44   when getting into a luxury store in high end watches the cost ten thousand dollars for a gold one like this isn't Apple [TS]

00:57:52   like this like this doesn't fit the culture of the company the people the stores the customers like it. [TS]

00:58:00   Just doesn't fit. [TS]

00:58:01   But what it does though it fits figures like they're going after the watch market from three hundred bucks and up. [TS]

00:58:08   And just like they went to the P.T. For the P.C. Market from you know nine hundred dollars and up. [TS]

00:58:13   And it just so happen to be end up in both cases and in five figures. [TS]

00:58:17   What I said earlier about like some people might only wear a solid gold [TS]

00:58:20   or whatever like that's one thing I think that if we would have predicted how Apple would approach this the most polite [TS]

00:58:26   way to approach this would be to make one model that was so good on its merits that people would forget about wearing [TS]

00:58:34   solid gold watches and be and be willing to wear this one because it's so good. [TS]

00:58:39   And even though it's not made of solid gold and that's that's not what Apple is doing here [TS]

00:58:44   and I think it's worth questioning why [TS]

00:58:46   and I you know I've seen a few people that seem a little bit alarmed possibly you know possibly why Apple is going this [TS]

00:58:54   way [TS]

00:58:55   and I think there is cause for concern because you know what I said earlier where you know if they if they if they think [TS]

00:59:01   they can only get people to wear a watch if it's made of these premium material [TS]

00:59:05   and call thought of money like certain people if that's the case OK And if that's why they're doing it. [TS]

00:59:11   That's interesting you know that. [TS]

00:59:12   But if people are doing it if Apple's doing it because they just want to be in the business of selling ten thousand [TS]

00:59:18   dollar watches that's kind of weird. From from Apple. [TS]

00:59:22   Like if you think about it and granted I know the world is way bigger than us I'm I'm very much aware of this [TS]

00:59:27   and I know that we do not represent the world at large [TS]

00:59:31   but can you imagine any body we know that looks let's say we go out let's say we're you know we're at a conference [TS]

00:59:37   or something you know the conference [TS]

00:59:39   or even just even just at work you're at work somewhere you know you're pure programmers at work with other programmers [TS]

00:59:44   and people in offices like do you think when this comes out. And do you think if you're in a bar at the B.B.C. [TS]

00:59:53   and If you look around Will anybody who in the entire conference or any attendee of that car. [TS]

01:00:00   Friends be wearing a gold apple watch. [TS]

01:00:02   Yeah anybody who had a big hit from the start up well will be the I don't think so I think the start of people are [TS]

01:00:07   still wearing jeans and T. Shirts. [TS]

01:00:09   I don't see that happening I know but they will have a go bungle gold is tacky [TS]

01:00:13   but they'll have the same undershirt the C.M. Maybe but still. [TS]

01:00:17   So this is the problem like I in this business and in this culture and in much of Apple's culture. [TS]

01:00:23   What what is in fashion and what is socially acceptable is to be relatively understated for the most part [TS]

01:00:28   and to not to not be like super ostentatious with like big gold jewelry and stuff like that's that's not cool. [TS]

01:00:37   I would feel like an asshole wary of gold apple watch you to get over it. [TS]

01:00:43   I just can't imagine anybody we know any of our friends being willing to wear a gold watch a gold apple watch in public [TS]

01:00:51   has he be surrounded by a whole bunch of people who would all recognize it and know that you paid ten grand for that. [TS]

01:00:58   All right well hold hold on. [TS]

01:01:01   I could not possibly disagree more with like every frickin thing you just said All right so let's start with it would [TS]

01:01:08   be remiss of me not to point out that you're saying a gold watch is ridiculous and silly and a waste of money. [TS]

01:01:15   Yet your car was to be frank not cheap [TS]

01:01:18   and I would argue that if you really think about the purpose of your car especially in America it makes no damn sense. [TS]

01:01:26   You can't go more than seventy anywhere. [TS]

01:01:28   Sure you can get to seventy very quickly but there's no purpose in it and really I don't as much as I love your car. [TS]

01:01:35   It's a silly waste of money for America. [TS]

01:01:38   I don't agree so let's start there the other thing is I think you're taking too myopic a view of what you expect of [TS]

01:01:46   Apple in all our friends because our friends. [TS]

01:01:49   I agree none of us would wear solid gold watches it would be silly it would be ridiculous [TS]

01:01:54   and it would be very tasteless. But you were saying earlier that you thought that. [TS]

01:02:00   Maybe the bands would kind of be you get a band with the watch and that's that especially with the cheap one. [TS]

01:02:05   And I'm looking at the pit at a picture of the apple watch sport on the web on Apple's website [TS]

01:02:09   and it's very clear that the little disengage button for lack of a better word to switch out the bands is there [TS]

01:02:15   and there's this like peachy pinky salmon color band on this particular picture [TS]

01:02:20   and it's zoomed away into the bottom of the watch and those buttons are there so you can remove the bands [TS]

01:02:25   and all I keep thinking about is Apple seems to be going more [TS]

01:02:30   and more towards making everything a little more personal. [TS]

01:02:34   You see evidence of this in the fact that there's now not just one i Phone that is black [TS]

01:02:40   and you will like it there's not only three colors but there's two sizes and that's a limiting the five S. [TS]

01:02:45   and The five c there's a commercial that came out not long ago where these beautiful Macs were tainted [TS]

01:02:54   or enhanced depending on how you look at it. [TS]

01:02:55   With all of these stickers and I think [TS]

01:02:58   when it comes to the watch they would be out of their minds not to offer one hundred different bands because you can [TS]

01:03:07   personalize it make it match your outfit if that if you're into that [TS]

01:03:10   or you can make it the opposite of your outfit if you want to call attention to it in the same way that sometimes [TS]

01:03:15   people might support more than one case. I happen to use a case for my phone on my five S. [TS]

01:03:21   I have the apple leather case but even I have an additional case for which is a battery case kind of like a movie [TS]

01:03:27   but an off brand for when I'm out at like a conference [TS]

01:03:30   or something like that so I am like the least fashion conscious person in the entire world [TS]

01:03:34   and yet I have more than one case for my i Phone Although I guess to be fair it's more about utility than it is fashion. [TS]

01:03:40   But I guess what I'm saying is all of all of our viewers [TS]

01:03:45   and I'm including myself in this are centered around our friends would never be into a thirty thousand dollar solid [TS]

01:03:52   gold watch. But celebrities could be Wall Street could be there are so many people that could be reached by. [TS]

01:04:00   Yes And just because we don't think it makes sense [TS]

01:04:02   and it doesn't really add up in our heads doesn't mean that it won't add up for anyone else in the world. [TS]

01:04:08   And that's also a good point that we're taking a very myopic American view of this [TS]

01:04:12   and from what I've gathered from like Ben Thompson [TS]

01:04:14   and others that Asia takes a very different view of this in a lot of Asia [TS]

01:04:19   or so it appears is about expressing your wealth as extravagantly as you possibly can. [TS]

01:04:26   Oh yeah that's why I'm saying like I'd like I don't mean to say that this is everybody [TS]

01:04:30   but that this is such a it's such a big part of Apple culture that this seems to be working against [TS]

01:04:37   and conflicting with but the Apple culture previously has been based on technology [TS]

01:04:41   and they're getting into fashion with this and [TS]

01:04:42   when you get into fashion everything that comes with it you know like functionally all the watches like the more [TS]

01:04:50   expensive ones trying to get like more better battery life or anything like that like there are functionally the same. [TS]

01:04:56   And so in that respect everyone. It's it's like a Mac. A You can if you can afford the lowest price. [TS]

01:05:02   Well now that has all the non-relevant on anyway at the lowest price Retina MacBook Pro that is a reasonable price that [TS]

01:05:09   that someone who has a good job could could get they could buy that and it works really well [TS]

01:05:15   and it's a very similar experience to spending ten grand IMAX pro because really you're not going to use the extra [TS]

01:05:20   power that that provides. [TS]

01:05:22   So if you can afford the cheapest watch watch you will have the same experience as someone who bought the more [TS]

01:05:29   expensive one. [TS]

01:05:30   So it's not like they're saying we are no longer egalitarian we don't believe that our technology should be accessible [TS]

01:05:36   to everybody as I said before they want to watch market from a couple hundred bucks and up [TS]

01:05:41   and it just so happen to be an opposite really high end fashion market. [TS]

01:05:44   The end up goes a really high without an additional utility at least in the macro you can argue that is some utility [TS]

01:05:51   you're not tapping into in the fashion market. [TS]

01:05:53   There is no extra utility for a goody bag [TS]

01:05:55   or some expensive pair of shoes like they are in fact there's often less utility Cathari fashion. Work for it. [TS]

01:06:02   If Apple wants to be in the fashion market [TS]

01:06:04   and I think again I think this is a good plan because long term as you know as the price of compute goes down and down. [TS]

01:06:11   That's what you're selling is a fashion device you know you're selling a yes a solution to make your life better [TS]

01:06:16   especially for things that you wear attach to your body. [TS]

01:06:19   The fashion market is just different and Apple entering into that market. [TS]

01:06:22   It's not being on Apple like if Apple thinks that they want to be also be you know to sell fashion items because once [TS]

01:06:30   Apple says we want to be in the fashion business then them behaving as everyone else in the fashion industry does is [TS]

01:06:37   still Apple like because Apple is entering that market so I don't I don't think it's out of character I think it's just [TS]

01:06:42   if it would be wrong for Apple to try to sell fashion devices like there are Macs or even i Phones right. [TS]

01:06:48   Because I mean i Phones are kind of you know you wear an i Phone nobody to keep it in your pocket it's more personal in [TS]

01:06:53   the MCAS like a continuum but when just wrapping things onto you it gets even beat headphones [TS]

01:06:58   when you're putting them on your head. [TS]

01:06:59   That becomes a very very different [TS]

01:07:01   and so I think they have to change their strategy of how they sell into that market [TS]

01:07:05   and again I don't think like we're getting all upset about that the high end watches and everything. [TS]

01:07:09   They're mostly going to sell the cheap ones like that's all Apple cares about for their bottom line. [TS]

01:07:13   You know but if you're going to be in that market and not sell behind ones maybe it like it makes you less [TS]

01:07:20   or like the respected fashion brands are not always the ones that only sell super expensive stuff. [TS]

01:07:26   But even Rolex has affordable models [TS]

01:07:28   or reasonable models for watches watches a weird because the utility of them is basically zero at this point so it's [TS]

01:07:34   entirely about the whole fashion all that stuff except for maybe I guess like sport watches for running [TS]

01:07:39   and being waterproof and stuff like that [TS]

01:07:41   but I was not in that market either I think if we see them enter another fashion category that has more of utility [TS]

01:07:49   value I don't know Apple shoes. I hate that I don't think Nike would like that very much. [TS]

01:07:54   Well we'll see how they behave in that respect is Beatles another thing one will see. [TS]

01:07:58   How do they deal with the Beats headphones. [TS]

01:08:00   Because the utility is you know it's kind of their own thing [TS]

01:08:04   but they're you know they're popular because they're fashion accessories so I don't think this is a sign of doom [TS]

01:08:12   and gloom in fact I think Apple is out ahead of the other technology companies in realizing that long term I mean [TS]

01:08:19   they've been ahead for years like selling things based on the amount of RAM and the C.P.U. [TS]

01:08:23   Speed was it was no good so Apple stopped in a way before body else and now they're there. [TS]

01:08:28   I think ahead of the other people [TS]

01:08:29   and saying we're going to sell goods where the technology isn't practically isn't even a factor in the price. [TS]

01:08:35   The exact same C.P.U. [TS]

01:08:36   The exact same screen exact same storage and a price range from hundreds to tens of thousand that [TS]

01:08:42   and other technology come if you like what the hell is Apple doing [TS]

01:08:45   but other fashion companies like Oh we do that we sell leather shoes from price range for a couple hundred bucks a [TS]

01:08:50   thousand bucks and of the so many of us [TS]

01:08:52   and whether our final sponsor this week is Lynda dot com L Y N D A dot com When the dot com is an easy [TS]

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01:11:18   For your seventy three trial thank you very much to a new dot com for sponsoring our show once again. [TS]

01:11:23   But so we're not quite done with the Apple Watch Whenever we don't you know we're not. [TS]

01:11:27   So we got a little We're going to be to get to that [TS]

01:11:31   or not I think I will not you think this is the follow up just to be clear. [TS]

01:11:36   Yes we learned a little more about the offline capacity or features of the Apple Watch [TS]

01:11:44   and apparently an Apple rep said that the watch is offline abilities include Apple Pay music via bluetooth [TS]

01:11:52   and via storage within the watch itself actively tracking and some apps which makes it. [TS]

01:12:00   More useful than I think most of us expected actually. [TS]

01:12:03   The apple pie one as I mentioned last show is mysterious because no such idea in the things you're going to be able to [TS]

01:12:08   pay with it. [TS]

01:12:09   But you won't have the Touch ID won't be involved in all that just like the other point about you know getting a card [TS]

01:12:14   present right if you just use N.F.C. So yeah that's not being a factor there is reinforces that the music Bluetooth. [TS]

01:12:23   Yeah find some apps that gets confusing to me because I wouldn't you know guess as we were discussing last time like is [TS]

01:12:35   it a bunch of binary that you ship over to the watch that you run on the watch isn't a watch a C.P.U. [TS]

01:12:40   Is a like our play where the phone is projecting you are into someplace else I seriously doubt that [TS]

01:12:44   but then why would it only be some apps like and he wrote all the apps [TS]

01:12:47   or applications that are going to communicate over at Hawk Why if I do your phone I don't I don't even know if Apple [TS]

01:12:53   knows the answers all these questions yet [TS]

01:12:54   but by the one capabilities of the watch I would imagine anything you see people doing in an Apple ad. [TS]

01:13:04   Don't assume they always have their phone in their pocket when I go out for a run or whatever. [TS]

01:13:08   Doing it like checking I guess you can count your steps like a candid G.P.S. [TS]

01:13:13   but It can do something awful and this is their limited by physics here but I think their their goal. [TS]

01:13:22   You know five ten years from now is to make the Apple Watch be able to do everything that an iphone can do obviously [TS]

01:13:28   that's a long ways off but that's where they're headed. [TS]

01:13:31   The fact that it's a campaign device now does always remind me of how I was devices before they were I.O.'s devices [TS]

01:13:37   were companion devices to your mac and now aren't anymore. [TS]

01:13:41   Real time follow up from friend of the show Ben Thompson he said if the watch loses contact with your skin which you [TS]

01:13:47   would know by way of the sensors on the bottom of the watch you have to reenter the pin code I'm not sure what that is [TS]

01:13:53   I'm assuming there isn't either the shared PIN code with your phone or maybe watch Pacific PIN code [TS]

01:13:58   but nevertheless you have to identify yourself. As yourself if you lose contact with your skin. [TS]

01:14:04   See I kind of disagree with with John your your your assumption that like the watch will become basically the new [TS]

01:14:11   digital hub. [TS]

01:14:12   No not a thing a minute how I'm saying it like the fact this tethered to the i Phone now is purely a limitation of [TS]

01:14:17   technology and that eventually if if it had the storage capacity battery power and everything else like it could be [TS]

01:14:23   and you know if we could have its own G.P.S. [TS]

01:14:25   Its own why fights on cell radio everything if you could take all the technology you know [TS]

01:14:29   and I thought to put it there. [TS]

01:14:31   They totally what it is can this point I'm not [TS]

01:14:33   and you know I'm sure this is one of your like want to live in a time scale arguments about the Internet [TS]

01:14:38   but like you know if you can imagine it like it's that's not outside the realm of possibility like if you look at you [TS]

01:14:44   can do it with a big ugly watch right now. Right. I see this every year. [TS]

01:14:48   I've said so many times before like it is unwise to bet against [TS]

01:14:52   or compete with the smartphone the smartphone almost always wins the smartphone is amazing and awesome [TS]

01:14:59   and extremely powerful and disruptive to everything [TS]

01:15:02   and it is unwise to bet against the smartphone the watch as a smartphone accessory makes a lot of sense as its own [TS]

01:15:12   device or as or as an eventual replacement to the smartphone. [TS]

01:15:17   I can see that I have a hard time with that because that's not going to replace that I'm just saying it will be [TS]

01:15:20   independent of like you'll be able to do more you won't need to always carry your phone around [TS]

01:15:24   when you want to use your watch to do something the watch can do obviously doing so many things you can do on a screen [TS]

01:15:29   the size of a postage stamp. Right that the screen is not going to be in the new five point five inch I watch. [TS]

01:15:34   It's always going to be a small little thing [TS]

01:15:36   but the thing is there are things you can do on the Apple Watch now I think I said I watched nine times are the same [TS]

01:15:42   things you can do on the Apple Watch now that you can't do NOT because it would be a bad idea to do them on a watch [TS]

01:15:48   but simply because it needs to have the i Phone next to it for this thing oh you don't have any connection to the [TS]

01:15:52   Internet for example well the our children have one so you want anything [TS]

01:15:56   and anything to do with the Internet like just receive a text message if you're out for a run. [TS]

01:16:00   Look at your watch text message that's trying to be home in five minutes because you have to pick up the kids [TS]

01:16:04   or whatever. You can't see that unless you also have your i Phone with you. [TS]

01:16:06   That's a technical limitation that if Apple could get rid of right now they would. [TS]

01:16:11   And you're maybe you know five eight years out from them being able to do that. [TS]

01:16:15   OK yeah that that's I'll give you that that is fair and you know and you know really is K.C. [TS]

01:16:19   I mean really the Apple Watch seems well it seems like fast TEKS of the killer app for this they really do. [TS]

01:16:26   I assume you're not going to wait as long as you have with the I was seven a good to get your I watch I sorry your [TS]

01:16:31   apple watch. See I did it now you finally caught me. [TS]

01:16:33   So have to give simming that's the only way you get if you're going to distribute Apple Watch apps is embedded inside [TS]

01:16:42   and I want to have to update fast sex merely as a Trojan horse to the vehicle to distribute the watch. [TS]

01:16:48   Good stuff as yes it will happen eventually I just told someone on Twitter on a member who was that at this point I'm [TS]

01:16:56   thinking in my copious spare time as we're planning for a child [TS]

01:17:00   and then we'll soon have said child maybe I'll just write the darn thing over and swift [TS]

01:17:04   and you know I'll say Val Casey we just want you to really sort of set it back another year uses a fixed one auto [TS]

01:17:11   layout bug and now actually there's also an animation bug which I realized [TS]

01:17:15   but that it's minor Anyways I will get to it one day maybe as I'm up feeding sprouted two in the morning [TS]

01:17:22   and then I'm unable to go back. Yeah you'll be totally in the and in the mood to do. [TS]

01:17:27   I was developing at that point you'll have like you know no sleep for three days straight like you know what I think [TS]

01:17:34   will be a good use of my time right now is rewriting my new language. [TS]

01:17:39   Screaming screaming babies are really conducive to that kind of concentration flow you need to get into do good [TS]

01:17:44   programming. Well we're going to sway the bar so low that even if it's rewritten kind of in a crummy way to go well. [TS]

01:17:53   So going back to the watch as I try to steer away from being embarrassed and miserable. One thing that was. [TS]

01:18:00   Point out to us and we have on the show notes by Mathias [TS]

01:18:03   but several people had said this that the Apple Watch would actually be a really great way to send text messages [TS]

01:18:11   or really picture messages in languages like Chinese where it's single characters or images. [TS]

01:18:19   Forgive me I don't know the terminology can represent kind of complex thoughts [TS]

01:18:24   and so this person said most simple messages can be transmitted in four or so characters. [TS]

01:18:29   And and you know depending on how this is all implemented that could be easier than getting a phone out unlocking it [TS]

01:18:36   and either tapping away [TS]

01:18:38   or doing a crazy thing that I know you can do in Japanese where you like draw simplified versions of the characters [TS]

01:18:43   and it figures out what you mean. [TS]

01:18:45   That's a really clever point that I certainly didn't think about because I'm used to using a Germanic language [TS]

01:18:51   or whatever where we need you know a whole bunch of letters to make one word let alone many words to make one thought [TS]

01:18:57   you know when you last week brought up the whole idea of bringing back [TS]

01:19:00   or feed it which is the simplified writing technique to draw you know regular English you know alphabet rumen. [TS]

01:19:08   Yes that's more like VOR without typing all the stroke so you'd you know an essay is just an upside [TS]

01:19:13   and you know as a draw the cross stroke it and every letter is one stroke right. [TS]

01:19:17   And that would still be super painful for us to do we did that already with the palm things [TS]

01:19:21   but with languages like Chinese pictogram type characters they have to do that now a lot of the time because if you [TS]

01:19:29   have like thousands [TS]

01:19:30   and thousands of characters to choose from no keyboard can present them to you in a reasonable way anyway as you have [TS]

01:19:36   to go to like the root character than a very good sub and use [TS]

01:19:38   and so on so forth that are actually be more efficient to be able to draw little scribbles to do stuff like that [TS]

01:19:43   and I'm not sure how fun it would be to draw those scribbles with your finger on a watch sized screen [TS]

01:19:49   but someone will try it and if it works I'm sure it will become very popular I think Casey's fast text idea [TS]

01:19:55   or Apple's own idea of like you receive a text message from somebody who has some sort of keyboard. [TS]

01:20:00   Whether it's an i Phone or a computer or whatever [TS]

01:20:03   and the watch tries to interpret what was said to give you like three options to reply with that type of. [TS]

01:20:10   I just want to push a button to confirm or cancel or whatever or even just recording an audio message. [TS]

01:20:16   Almost any other option is preferable to scratching anything out on that screen in that phone because you know audio [TS]

01:20:21   ones you know immense and even a little animated a mode yours something like a yes no answer. [TS]

01:20:28   I just I would not want to draw little pictures out of this if you're on the go. [TS]

01:20:31   Like once you start to run the pictures are going to stop walking. [TS]

01:20:34   Probably something you can draw anything sensible while you're walking [TS]

01:20:37   or if you're if you are doing you know walking to a lamppost or something [TS]

01:20:41   but while you're walking you can hold the thing up to your mouth [TS]

01:20:43   and send a little audio thing go yeah I'll be there in a second loop and then it goes out. [TS]

01:20:48   That is much more feasible so I said last week Apple demonstrated what it thought were like a whole bunch of different [TS]

01:20:55   ways that you could communicate from this tiny little screen without having to type anything. [TS]

01:20:59   And I think they're just hoping that one or two of those stick or work out or end up not being terrible. [TS]

01:21:06   Yeah I hear ya know I'm curious to see how it all works and other things that people pointed out to us [TS]

01:21:11   and we saw this a lot. [TS]

01:21:13   Was there there was no apparent battery indicator ever shown on the watch at any point that I'm aware of [TS]

01:21:21   and that could mean any number of things what I wonder is is it will it be that since the watch to some degree is [TS]

01:21:32   largely about surfacing notifications would perhaps be that you would just get a notification when your battery is low. [TS]

01:21:40   Not unlike the i Phone but perhaps a little less annoying [TS]

01:21:44   and it would just say hey I'm kind of running low on juice you might want to plug me [TS]

01:21:47   and Cien Or alternatively if you have a Bluetooth headset that will report battery status over the worst. [TS]

01:21:56   Well I'm just saying that you know you could have the same kind of battery in. [TS]

01:22:00   Cater for the Bluetooth headset on the status bar on the i Phone [TS]

01:22:03   but instead of being for Bluetooth headset of course it's for the watch will your watch will report to you that all [TS]

01:22:08   five devices that are within a full Bluetooth cloud are all low on battery power. [TS]

01:22:14   Now it's just like Marco is not putting the indicator badges on insta depressed of like they're like hey did you see [TS]

01:22:19   the teacher's review of the new Instapaper. [TS]

01:22:21   Yeah he mentioned he basically mentioned that [TS]

01:22:24   and I think that's what brought him back to Instapaper after trying other ones was he liked he overall liked it better [TS]

01:22:30   and one of the reasons he liked it was the lack of those badges. [TS]

01:22:32   Yeah that is a that is a stress relief thing not having the badges not even having the option to add them. [TS]

01:22:38   I know a lot of people who obsess we look at the battery on their phone [TS]

01:22:42   and in some ways like the phone is important enough I think you have to show the battery so people can manage it [TS]

01:22:49   but the watch as an ancillary device. [TS]

01:22:51   What do you do about a phone it's like you can plug it into a charger [TS]

01:22:55   when you're sitting i Desk order the watch to charge you have to take it off there is no like you have to take it off [TS]

01:23:01   so it's like why bother even telling you there's nothing you can do to manage the battery on this thing don't worry [TS]

01:23:06   about it don't look at obviously [TS]

01:23:08   when the battery gets low I'm sure something will appear on the screen to say hey you're almost out of juice not like [TS]

01:23:12   things are going to turn off one you know and you know turn up to look at it will be black like oh yes [TS]

01:23:17   or a no battery like there will be something towards the end but the screen is super small. [TS]

01:23:21   Like there's no status bar that they have to show on I was devices on the status bar we have a clock Well I think the [TS]

01:23:27   wife has that covered sort of like they're not going to be a status bar on the zap showing you battery power wife I [TS]

01:23:32   signal strength you know bluetooth on or off. [TS]

01:23:35   Patient LOCK ON or OFF Do Not Disturb on like all that information this is not enough room [TS]

01:23:41   and I watch a show they just want to your face they don't want you staring at them once you obsessing over what the [TS]

01:23:46   watch is doing in a particular moment so I think the combination of all those factors means don't expect to see a bunch [TS]

01:23:51   of status stuff having to do with how the watch is doing because that's not that's not you know I don't think even. [TS]

01:24:00   I give a traditional watches have ever had battery get [TS]

01:24:02   and you're not supposed to monitor your watch to see how it's doing [TS]

01:24:05   and I I'm assuming they're thinking since it's so non-critical battery dies like well regular watches didn't need [TS]

01:24:13   better going to caterers because they lasted months or years or forever [TS]

01:24:16   and if the battery died it would be very obvious the watch is not moving or working. [TS]

01:24:21   It'll be obvious on this too the screen will turn out better [TS]

01:24:25   but like I'm sure there is some kind of little buzzer notification or whatever thing [TS]

01:24:29   when the battery is going down it will have a little warning or something [TS]

01:24:31   but you don't need to be monitoring it all that you don't need to look at it going Oh I'm not going to check the time [TS]

01:24:35   that often for that right. [TS]

01:24:37   What kind of control do you even have it's like you're choosing to I mean I guess maybe you go on to not launch apps [TS]

01:24:42   or something [TS]

01:24:43   but it's not like a phone where you can modify your behavior like oh I'm not going to watch you do a video now that I'm [TS]

01:24:49   running on battery. [TS]

01:24:50   I'm guessing it's very simple I'm guessing like it doesn't even tell you anything until the battery is low [TS]

01:24:55   and it tells you that I think you're right however I take a little bit of issue with saying you don't need to manage [TS]

01:25:00   the watches status because what if you really want to go for a run after work but you've been using the watch a lot [TS]

01:25:07   and now you're nervous as to whether or not it will last the duration of your run. [TS]

01:25:11   If you're like me your runs less like fifteen minutes so it's no big deal [TS]

01:25:15   but you know what I'm driving at you know what it would be like using your watchful eye was I see the watch as [TS]

01:25:20   something that like things will come in on the wall like you're not going to what are you doing on the watch not his [TS]

01:25:24   playing games which I don't know how that is going to work out. [TS]

01:25:27   OK you're initiating activities from the watch that you're choosing not to initiate them from not anymore absolutely [TS]

01:25:33   there are like sixty little bubbles on the watch home screen during the demo. [TS]

01:25:37   There's got to be that many bubbles for a reason [TS]

01:25:39   and also I should point out that my mechanical traditional citizen watch actually does have a low battery indicator [TS]

01:25:48   and what it is is because it's one of the eco drive watches which I think grouper might have mentioned in his watch [TS]

01:25:55   review if if you don't get it within light over the course. [TS]

01:26:00   Like two or three months or something absurd like that [TS]

01:26:02   when you look at the watch instead of taking every single second it'll take in like two [TS]

01:26:07   or three second increments so it'll go from ten seconds to twelve seconds to fourteen and cetera. [TS]

01:26:11   And that's the indicator to you that things are running out of juice [TS]

01:26:15   and I don't know what happens if it completely runs out of gas so to speak. [TS]

01:26:21   It may be that you have to take it in for service or it may be as simple as if you got to put some light on it. [TS]

01:26:26   But even my traditional mechanical watch actually has a pattering indicator to some degree like a lot of what we're [TS]

01:26:31   talking about a thing that basically says low battery. [TS]

01:26:33   It's not like a little bar graph like Oh I meant seventy three percent Oh now I'm down to sixty two percent like that [TS]

01:26:39   type of micro-managing battery it's just we all hope that will go away eventually when you know phones as well [TS]

01:26:47   but you know on the whole Your brother said take the watch their goal [TS]

01:26:51   and we'll see how well they achieve this is put on the morning take it off at night for a reasonable day worth of the [TS]

01:26:56   average usage you should be fine if they don't meet that goal. [TS]

01:26:59   The lack of anything except for a low battery indicator maybe you put a damper on things like I'm sure they'll be some [TS]

01:27:06   screen you can go to as you point out and all those little bubbles on the screen one of them's going to be settings [TS]

01:27:10   and it's going to tell you about your battery usage [TS]

01:27:12   and you know do all that which applications using a lot of battery involved like I'm sure they'll bring over all that [TS]

01:27:17   Iowa style stuff buried in some screen somewhere [TS]

01:27:21   but I think the idea of excessively monitoring it especially to the degree that you have an always visible user [TS]

01:27:28   interface element like a status bar on such a tiny screen is just not going to be ported to the watch [TS]

01:27:34   and it kind of in the same way that a lot of the complexities [TS]

01:27:39   and traditions of desktop computers did not make it Teil S now going from Iowa to the watch is yet another opportunity [TS]

01:27:46   to shed some things that you know you're always supposed to have a battery indicator is one of those things where you [TS]

01:27:51   only have access to the files as well and I was you know deal with it. [TS]

01:27:53   Well we always see a battery indicator well on the watch you don't deal with it. [TS]

01:27:57   All right thanks or two or three sponsors this week. [TS]

01:28:01   Squarespace a glue and Linder dot com and we will see you next week. Now to be accidental accidental was accidental. [TS]

01:28:29   Thank you for having me on this sister that scandalous [TS]

01:28:39   and the other option is they just didn't have time to market for that matter in your head is going to go in the [TS]

01:29:12   research will have gone up in the corner because as we know from the yet another developer release of Yosemite [TS]

01:29:19   sometimes helpless is not entirely done with the graphics for stuff and they have to change it in every version. [TS]

01:29:26   I took it home. [TS]

01:29:28   I did all my screen but it was done with screen shots except for if any change [TS]

01:29:34   and they do know Bill that I'm like oh that's the same I should be fun I start digging and nodding. So I was a review. [TS]

01:29:42   I'm starting to now read what I wrote. Well that's good. Yes it does mean I'm done. [TS]

01:29:47   There are still things that I skipped over and things that can get to work and things to change. [TS]

01:29:51   And you know new builds. [TS]

01:29:53   But I went back to the beginning into the mystery of what I wrote and I'm going back through now. Still have this. [TS]

01:30:00   Still do not have anything publishable and there are still things that I can't get to work right. [TS]

01:30:06   Something that should be pointed out is if you want to support us in ways that don't involve our sponsors which the [TS]

01:30:14   number one best way to support us is to try out our sponsors to check and check them out [TS]

01:30:19   and see what they have to do but if you want to support us and by us I mean John [TS]

01:30:24   when the review comes out it will presumably be available as an e-book. [TS]

01:30:28   Go ahead [TS]

01:30:28   and buy that book while you're there by fax text don't because on that just feel even more guilty about the fact that [TS]

01:30:36   it's not updated. [TS]

01:30:37   I would love to see a fast tech sales spikes come I don't know where that would be kind of funny [TS]

01:30:42   but now I know my listeners you can do it every night without sex this week. [TS]

01:30:47   We didn't even speaking of things that might be ano I asked by is that you never use them. [TS]

01:30:51   We didn't even talk whether you do that also I think well if I like you buy the ebook at the farm support you don't [TS]

01:30:57   have time to read it you can buy and delete it anyway we can talk about the you too thing. [TS]

01:31:05   I know in our little post about that [TS]

01:31:07   and I just agree with everything he said it would orthogonal probably what we just did done. [TS]

01:31:13   Oh except for no one thing you didn't post about as you're supposed to do I tried giving it a very shot [TS]

01:31:18   but I stopped after the first song and a half. [TS]

01:31:20   That's not a fair shot yes I should listen to the album I listen to the rest of it before the last room tonight. [TS]

01:31:25   All right well some say it like you say I think then you say that you gave it a fair share you tried to get it right [TS]

01:31:32   and I remember you I said something I wanted to give it a fair shot and I stopped after one [TS]

01:31:35   and a half I am so you want to do but you did not. [TS]

01:31:39   Well hold on though I mean you know I listen albums if an album does it now is like unbearably boring [TS]

01:31:45   and doesn't grab me like fish after the first song [TS]

01:31:48   and a half blow after forty minutes of is it really going to get better like it was always on your favorite song the [TS]

01:31:53   entire world could be the last on an album you would never know if you stop to go home at least once I mean some people [TS]

01:31:58   would say you had a little more. Who wants to give it a fair shot but I'm just saying like a limp bottom line. [TS]

01:32:03   Each song you must do one time to know that you hate all of them which may be the case fine [TS]

01:32:07   but you can say well I hated the verses I'm sure I had sex I didn't say that I know you said you wanted to give it a [TS]

01:32:12   fair shot but I don't think you did I think you have to listen to it a lot and so I did before the show [TS]

01:32:18   and the rest of the album sounds very similar to the first song and a half [TS]

01:32:21   and I still don't know if you knew the case [TS]

01:32:24   but like you just write half a day you have to listen to the never know there are many albums I've listened to that I [TS]

01:32:31   dislike all the tracks ever like one or one or two and you'll never know that of those one [TS]

01:32:36   or two are like mixed in the middle thing if you stop being well [TS]

01:32:39   and I would say also that you know to me like I listen to full albums only [TS]

01:32:44   and I don't listen to single to listen to full albums all of them in order [TS]

01:32:48   and so it is important like the first song on an album matters [TS]

01:32:52   and what most albums are made not to put the biggest hit first [TS]

01:32:56   but to put some kind of song first to like open it up you know get the rhythm going you know establish the tone for the [TS]

01:33:02   rest of the album if that's old world thinking. [TS]

01:33:05   Well you two how old is you two I know what you're talking about [TS]

01:33:09   but like I think given you two it's been gotten really bad at that for the last several albums of like building an [TS]

01:33:14   album like the way the way everybody used to [TS]

01:33:16   and they build an album now it's like I don't think people care anymore they don't care about play out [TS]

01:33:22   or they don't care about building anything that is one to ten tracks [TS]

01:33:25   and every single one of them needs to be a top ten hit like I don't I don't listen to enough music you know who I think [TS]

01:33:31   Radiohead is still going out that way [TS]

01:33:33   but I don't listen to enough different bands to know if that is a thing that that some bands still do like think of it [TS]

01:33:40   as a whole and arrange it as a whole and composed it as a whole rather than just taking a collection of tracks [TS]

01:33:45   and maybe like reordering them once you've got the tracks together I think there is still some thought put into it. [TS]

01:33:50   It's questionable whether there's enough people in the world who listen the way I do to that it's worth it [TS]

01:33:56   but there is definitely a thought put in. Most of the time to that sort of thing. [TS]

01:34:02   Even in fish oil not enough us to have albums they just start playing they do [TS]

01:34:06   but they're pretty unimportant to actual Phish fans actually fans usually just listen to the live shows. [TS]

01:34:11   Did you like the U two album Joe Not really do you actually like you too. [TS]

01:34:15   Yeah I do over the last few albums they got in the musical direction that is not as interesting to me [TS]

01:34:22   and I've said that you two fan I'm predisposed to like a lot of what they do. [TS]

01:34:28   I'm giving this album a longer shot than Marco to see if it grows on me [TS]

01:34:33   or not because now I it's not like outside the realm of possibility that some of my girl a lot of the you know for the [TS]

01:34:38   past several years has been always wanted to songs that have grown on me even though for the past several hours my [TS]

01:34:44   initial listen to most of them isn't like I mean they're just they they did a kind of like a band that old has like [TS]

01:34:54   backlash and backlash backlash [TS]

01:34:56   and backlash back because they like nine level of the even backlash in terms of what fans think of them [TS]

01:35:01   or what they think of their own sound [TS]

01:35:02   and like they've circle back around so many times there is into this they've spiraled back into what they think of as [TS]

01:35:08   the you to sound but it's not really the Utusan anymore [TS]

01:35:11   and it's just a little bit boring to me musically speaking so I'm not that into it [TS]

01:35:17   but we agree there are some glimmers of interest in in some of the production on the album [TS]

01:35:23   but there's a lot of the same Eunice I completely agree on the last part of that sentence. [TS]

01:35:31   Yeah if you know you two fan like you may be like it's kind of if you don't know if you're not hearing glimpses of the [TS]

01:35:38   old U two if you don't know the old you didn't like the old you too. [TS]

01:35:41   Having glimpses of them show through is meaningless [TS]

01:35:43   and so they all you're left with is like what you got there whereas someday Apple be in decline [TS]

01:35:48   and we'll see some glimmer of the old Apple you'll understand what I mean. [TS]

01:35:51   But all right so you want to titles I think John Lennon already entering you know touches my life. [TS]

01:35:58   Yeah that's that's it I mean how. How can we not take that I completely agree. [TS]

01:36:03   All right let's go to the capital they can now now go through the Capitol today. [TS]

01:36:07   In my defense I was the one who did you did that and as I was typing it I knew that what I typed was wrong [TS]

01:36:12   and I want to I can leave the chance anymore so Margot go ahead how are you going to capitalize this capital entering [TS]

01:36:19   phase and I don't know I'm stuck on the my the My gets a capital. Yes it does. [TS]

01:36:26   Yes I think so I mean we need to just have a standard you can use time that counts. [TS]

01:36:31   So the only lower case words are the end of in this photo. [TS]

01:36:34   Besides the i Touch which is camel case but you know just look stupid this is what I used. [TS]

01:36:39   I capitalize everything because it just it just seems consistent. It never looks this weird. [TS]

01:36:45   No it totally totally local where when you capitalize that just months. [TS]

01:36:51   Yeah and we can talk about anything that came out today. [TS]

01:36:54   No yeah privacy thing which ever was posing a chair a million times [TS]

01:36:58   but that's just came out like during the show I haven't time to read it before [TS]

01:37:02   but yeah I read it we didn't talk about the Charlie Rose interview which I made sure I watched all before the show that [TS]

01:37:07   I might talk about it but we didn't. Yeah we're going to have months of stuff to talk about that happened this week. [TS]

01:37:13   Some of some of the Charlie Rose thing of an hour or so ago so we remember it. [TS]

01:37:16   Charlie Rose in the privacy of things throw them in there for a topic for next week. [TS]

01:37:21   Yeah so I guess that's it I can talk about the i Pad thing but it was two hours already I'm exhausted. [TS]

01:37:25   Let's go to bed when i Pad thing I acknowledged and i Pad app today that I have that I am. [TS]

01:37:31   There's not much to say and I've had it it doesn't look that bad but it looks pretty bad. [TS]

01:37:37   The storyboard thing are you essentially like wiring up a U.I. [TS]

01:37:42   With constraints of the storyboard so that the interface elements in the default like what would be equivalent for [TS]

01:37:49   things like that all basically just fake like facade but it's a facade it's resizable Is that how the story boards are. [TS]

01:37:54   Yes So I don't actually use storyboards anywhere else in the app. But what you can do is. [TS]

01:38:00   You can set a you can set a storyboard [TS]

01:38:03   or is it a file to it instead of your launch image you can set it as your launch image and I was eight [TS]

01:38:09   and it's it's fairly undocumented and pretty poorly understood [TS]

01:38:14   and pretty poorly supported the simulator doesn't even support. There's a post by is it ole. [TS]

01:38:21   Oh I'm sorry for him exactly as a name but when two in the show notes in Sirius radio so the way when I was [TS]

01:38:31   and his listeners don't know I was absent they always had these files called default that P. and G. [TS]

01:38:37   They're called Launch images and and when you first launch the app if it wasn't running in the background [TS]

01:38:43   when you first launch the app if it shows the image first then it takes like a second [TS]

01:38:48   or two for the app to actually load in the background and in the app pops in in place of the image [TS]

01:38:53   and so the way that Apple's old apps used to do [TS]

01:38:56   and the way that kind of became the standard is that you would have the image basically showing an empty version of [TS]

01:39:03   your U.I. [TS]

01:39:04   So like an empty table with blank toolbars or something like that [TS]

01:39:07   and so then you would show it would show the empty table plane to board [TS]

01:39:11   and then assume you have actually loaded it would pop in right into those place order so your pure table would pop [TS]

01:39:17   content in your navigation pop title as titles and stuff. [TS]

01:39:21   The problem with this is that because it is just a static image you had to make one for every orientation. [TS]

01:39:26   Once you have had came out of what you could launch in non Porter in Taishan they did make one for variant ation you [TS]

01:39:31   had to make one for every screen density and to make one for every device. [TS]

01:39:35   So like you know once once new screen sizes came out to make a different one for that to talk about you know two X. [TS]

01:39:41   Three X. One X. [TS]

01:39:42   Versions of all them and it just became a big pain and then like you know once the system [TS]

01:39:48   or your app changes its style of navigation bars or whatever it really makes all the images to match the new stuff. [TS]

01:39:54   It's a it's an interesting system to make it look like they're faster. [TS]

01:40:00   It's important that you have a useful launch image but the old system of making them was clunky. [TS]

01:40:06   So anyway I was a has a thing where you can replace it with a storyboard or [TS]

01:40:09   or a zip file so that it could basically either replace it with a dummy U.I. [TS]

01:40:14   That has no code behind it no logic behind it but like a dummy U.I. File instead of a static image. [TS]

01:40:20   And so I did that for overcast one of four the I was in a beta release today. [TS]

01:40:26   I replaced it with that [TS]

01:40:27   and I deleted all my launch images which is great because then I don't to worry about what size device you're running [TS]

01:40:32   on at all [TS]

01:40:33   or what orientation your logic as just is just one story by right away a story with a bunch of auto layout constraints [TS]

01:40:38   and a bunch of fake controls not wired to anything. In fact mine is even easier. [TS]

01:40:42   Mine is literally like just the navigation controller because all I'm showing is a title bar an empty table view in the [TS]

01:40:51   middle two are at the bottom. That's it. And so and it's like the simplest interface document ever. [TS]

01:40:57   Anyway the problem is there's a bug and I've had a couple other people confirm that their apps did this too. [TS]

01:41:03   There's a bug that if you run this on an i Pad for an app that is otherwise marked i Phone only in the info B. [TS]

01:41:11   List file it runs it at the i Pad's full size instead of running it in a little i Phone simulator on the i Pad so that [TS]

01:41:21   even if your app is marked i Phone only. [TS]

01:41:23   It basically makes you have an i Pad version of your app unexpectedly if you didn't try to just drag over a file into a [TS]

01:41:30   pattern of element which I didn't so I haven't [TS]

01:41:33   and it turns out I have accidently launch an i Pad version because of this bug. [TS]

01:41:36   The question of course is like what to do about it so it works. [TS]

01:41:41   It actually like because of auto layout you know because I have adjusted some of the constraints [TS]

01:41:45   and I made the interface work for the i Phone six plus so I already made the face big screen friendly. [TS]

01:41:53   So it just doesn't look broken. It's not good it isn't optimized for a lot of people said it's like the way in. [TS]

01:42:00   Droid tablet apps that went into a tablet first came out where they were just blown up Phone apps. [TS]

01:42:03   It's basically just like that where it is literally just a version of the phone you up all the table views are like [TS]

01:42:11   giant cells are all white and skinny and it looks ridiculous. So the question is what to do about it. [TS]

01:42:18   And it's actually this in question so I do plan to have an i Pad version of I also plan to do it you know. Right. [TS]

01:42:25   To actually like custom make I've had interface [TS]

01:42:29   and there are people who have been using it on the i Pad before who has rented a little windowed i Phone mode [TS]

01:42:34   and blows it up to the i Pad screen and that sucks. And no question like if you're an i Pad That sucks. [TS]

01:42:41   So I think overall having a blown up i Phone interface actually sucks less than running it in the i Phone windowed mode [TS]

01:42:50   so I think I've made an accidental improvement with an accidental i Pad app [TS]

01:42:55   but I don't want to actually leave it that way. [TS]

01:42:57   So what I think we're going to head is you know I'm not going to pull this version of a store or anything. [TS]

01:43:04   I'm also not going to revert back to i Phone only in the next update because that will anger anybody who got used to it [TS]

01:43:10   now. [TS]

01:43:12   So I think we're going to do is as soon as I reasonably can which is probably the next update actually try to make like [TS]

01:43:19   a slightly better adaptation of the interface for the i Pad probably you know a basic split view kind of layout you [TS]

01:43:26   know a very stock a basic U.I. [TS]

01:43:28   Kit version of what I have now but you know just some kind of tweaks to do that so that's that's what I do [TS]

01:43:35   and I still need to support a shouldn't that's a big one. [TS]

01:43:38   I have to support landscape orientation on the i Pad it'll be easy on i Phones It won't be [TS]

01:43:43   and so I have to deal with that. So the this is what I'm going to do basically. [TS]

01:43:47   But it's it's unfortunate that I actually launch [TS]

01:43:51   and I've had a version on the other hand it actually is kind of freeing like I retrieved somebody saying this really is [TS]

01:43:56   kind of freeing because like the pressure. I don't feel any pressure. [TS]

01:44:00   We're down to like make sure my i Pad version is perfect the way you should you should hurry up though people are going [TS]

01:44:05   to going to fix that bug and then your i Pad version is going to go away [TS]

01:44:08   and people just plain you can is any chance going to fix that [TS]

01:44:10   but I don't think so yeah I mean it is it seems like a pretty clear bug like it's misreading the you know should we run [TS]

01:44:18   this on an i Pad Well just look at the default images or scalable [TS]

01:44:22   and that must mean it's very you know like that seems like a pretty easy bug to fix [TS]

01:44:26   and they'll probably get around to it and fix a one I assume and then you have to go back to being scaled. [TS]

01:44:32   You know when you are a dork. Sorry. Yeah yeah I talk to her. [TS]

01:44:38   You're probably right so yeah I mean I intend to do this like within the next couple of weeks like that's what I'm now [TS]

01:44:42   working on I'm not like. [TS]

01:44:44   Once I finish editing editing publishing this episode of our show I'm going to go back to working on making my my [TS]

01:44:50   accidental I've had interface a little bit more intentional. [TS]

01:44:53   I hope we don't have to wait weeks for a you know one because it is not getting along with my i Pod Touch. [TS]

01:44:59   Every once in awhile a twitter of it just stops being able to launch and then I have to restart my phone. [TS]

01:45:05   Maybe I should get my five and maybe I will learn to come out sometime. [TS]

01:45:11   I will I will absolutely crap my pants if you suddenly say on the show one day. [TS]

01:45:15   Not only did I buy an i Phone but I bought a six plus [TS]

01:45:19   and told him I think my fix plus I only go look at the six you know exactly what's running on to get if I get it I mean [TS]

01:45:26   I soon I'm going to myself like most thing in a person I'm just overwhelmed by something weird about it [TS]

01:45:31   but anyway it'll happen especially if they're not going to make you know i Pod Touches some probably you know wait [TS]

01:45:37   until after whatever event in October they're going to have to have all the options on Table four inches. [TS]

01:45:44   No it's not a race. Not only get the first ones of these on the line anyway. [TS]