00:00:00 ◼ ► If this is a sleepy case he's got to work on the whole getting ready to not have any sleep thing [TS]
00:00:08 ◼ ► Yeah my will my kids in school now so now waking up like an hour earlier so I'm closer to Katie's schedule I know you [TS]
00:00:14 ◼ ► already complained about your early wake up time so bad it is harder than you did then you go back home. [TS]
00:00:28 ◼ ► Now that the king is having to get up early suddenly we all have to go to bed I have a month [TS]
00:00:38 ◼ ► and not come back to his house after e off go to another go to another building where you have to like not smell bad [TS]
00:00:51 ◼ ► and then talk about parking lots they have to know what do you want to work on you [TS]
00:00:56 ◼ ► or do have to wear khakis you can you really change you. I only have one set of clothes and you've seen them all. [TS]
00:01:03 ◼ ► I'm not as bad as Marco yet are not as good as markers yet I should say disease is already achieved my ultimate goal [TS]
00:01:08 ◼ ► which is to you know not have to worry about clothes into seven outfit I have not achieved that [TS]
00:01:12 ◼ ► but I would like to basically have a small set of clothes and you've seen them all that's what I wear to work. [TS]
00:01:16 ◼ ► So jeans and like a polo shirt not a polo shirt. You know there are other cars I describe rugby shirts. [TS]
00:01:22 ◼ ► That's all I don't want to have her same difference that their genes make shirts I guess they kind of are now I mean I [TS]
00:01:29 ◼ ► will not dispute the value of having a uniform it doesn't matter what the uniform is no I envy you [TS]
00:01:35 ◼ ► but I kind of do have universities has more variety but the problem is all my uniforms the sleeves shrink [TS]
00:01:40 ◼ ► and then I have to like that otherwise I would use them until they disintegrate like you know like my running shirts [TS]
00:01:45 ◼ ► that are fifteen years old but I still have I just I feel like I mean I am not a fashion conscious kind of guy [TS]
00:01:54 ◼ ► Everyone agrees that you're the best dressed of all of us cases are looking to hear them. [TS]
00:02:01 ◼ ► but I'm not fishing for compliments I'm just saying that I don't think of myself as having any fashion sense yet [TS]
00:02:10 ◼ ► Oh yeah well I guess that's true but I mean regardless of fashion sense I just feel like looking down [TS]
00:02:15 ◼ ► and seeing the exact same uniform every day would get really pointed you know like down market doesn't care is wearing [TS]
00:02:21 ◼ ► I don't care one way. Yeah that's exactly it readers want which is one not to be pointed at and laughed at. [TS]
00:02:25 ◼ ► So we find something that lets us ignore this for a for the rest of our lives or at least for the next year [TS]
00:02:31 ◼ ► or two until the church disintegrate. I guess Casey you definitely represent humanity in the show. [TS]
00:02:40 ◼ ► Normal normal humanity and let's not let's not talk of normal humanity too much normally had a lot of downsides. [TS]
00:02:48 ◼ ► Did either one of you to actually read any of the follow up before we begin. No I skimmed all of it great. [TS]
00:02:57 ◼ ► Everything just published in the chat room they can do follow up and none of us have looked at it. [TS]
00:03:04 ◼ ► OK Would we like to start with a friend of the show Jason smells correction about the i Phone six. [TS]
00:03:14 ◼ ► Yeah so basically we said last show I said last show someone said I think was me summons the last show that the i Phone [TS]
00:03:28 ◼ ► and the Retina i Pad Mini where the errors like you know ten percent faster or something like that. [TS]
00:03:33 ◼ ► Turns out that is I think completely wrong or at least people have we've seen things all over the place here. [TS]
00:03:42 ◼ ► We've seen some benchmark showing that the six is faster than the six plus by some you know little amount like that. [TS]
00:03:53 ◼ ► So Jason Snell posted a follow up thing he had originally said the safe was a faster he I think then has corrected it [TS]
00:04:03 ◼ ► I don't think we know quite what's going on here yet do we. But I mean there's a lot of things that could be done. [TS]
00:04:09 ◼ ► There's things like that I'm a clock speeds happening where you know there could be throttling for thermal reasons [TS]
00:04:18 ◼ ► but we don't actually you know we don't know what kind of condition some of these benchmarks were down into maybe it's [TS]
00:04:26 ◼ ► But regardless there doesn't appear to be a clear difference between the two that's actually reliable. [TS]
00:04:32 ◼ ► So there's occasionally a small difference but it kind of flip flops as to which direction it goes [TS]
00:04:40 ◼ ► or benchmarks mis measuring things then the actual actual differences in clock speeds are going to be nice if Apple [TS]
00:04:47 ◼ ► does publish them or at the very least that there was like you can like an Intel C.P.U. [TS]
00:04:57 ◼ ► and like all it does is benchmark app accurately test the speed of this particular C.P.U. [TS]
00:05:05 ◼ ► but anyway last show I had mentioned that Jason had said conclusively the exact clock speeds and has now recanted [TS]
00:05:11 ◼ ► and so we're back to just not knowing and we as far as anyone knows that look they're probably about the same thing [TS]
00:05:20 ◼ ► And one of the most popular bits of follow up let me back up actually there are two popular bits of our people saying [TS]
00:05:26 ◼ ► either we're insane or we're right on the money for saying that the watches will be expensive [TS]
00:05:33 ◼ ► and people theorizing how you can justify the purchase procedure of buying a ten or twenty [TS]
00:05:46 ◼ ► and the really frustrating thing about the what you would do is have a lot of people have sent in feedback saying hey [TS]
00:05:52 ◼ ► if you're beating carat gold it stands to reason you could you know melt that down or otherwise recycle it. [TS]
00:06:03 ◼ ► and this is really annoying because during the last episode I thought to myself you know I wonder if you could just [TS]
00:06:08 ◼ ► like trading in your watch and then you could get a new one and then during the time that you two were talking [TS]
00:06:14 ◼ ► and I was reasoning through this in my head I decided No that's a stupid idea I shouldn't share it [TS]
00:06:18 ◼ ► and like twenty people saying today and so the moral of the story is I should trust my instincts. [TS]
00:06:24 ◼ ► I thought I was actually set in fact I thought all the ideas that have been fed to us via email [TS]
00:06:30 ◼ ► but it's obvious that the audience wants to hear more discussion of these things because many people offered elaborate [TS]
00:06:37 ◼ ► Well I was going to make this work so we just like mentioning one or two things off hand [TS]
00:06:41 ◼ ► but every people want to expansions on it so I figure it's worth nothing although you skip the actually the first item [TS]
00:06:48 ◼ ► of the fault right before this is someone who has worked in the jewelry industry for twenty years says that over five [TS]
00:06:57 ◼ ► So if people want to put a number on what kind of one of these crazy margins that we're talking about what kind of [TS]
00:07:02 ◼ ► complete disconnect between the cost of goods in the products. More than five X. Is routine. [TS]
00:07:10 ◼ ► And so one of the examples of these theories regarding how you could handle upgrading [TS]
00:07:17 ◼ ► or whatever just was sent in by Phil Compton Apple could have two easy ways to handle the rapid obsolescence of the [TS]
00:07:24 ◼ ► One upgrade ability and to trade ins the upgrade ability would of course need to be done in an Apple store [TS]
00:07:30 ◼ ► but they should be able to keep movements within a set of specifications that could allow easy upgrading of the [TS]
00:07:37 ◼ ► I assume they would always be making the watch smaller So although the same adapter may be needed to fill the space [TS]
00:07:44 ◼ ► And actually the genesis of my theory last episode that I never shared so now it sounds like a fabricated it in order [TS]
00:07:53 ◼ ► Well relatively speaking a lot of mention of what is it the ASP One what is powering this thing. Yeah the S. [TS]
00:08:00 ◼ ► There their marketing name for the entire computer in a little tiny case and exactly it isn't on one chip [TS]
00:08:07 ◼ ► but it's a whole bunch of components in some kind of case that is most likely more for water resistant than anything [TS]
00:08:17 ◼ ► and the physical shape of that case the same even if the even if the internals get considerably better. [TS]
00:08:23 ◼ ► Maybe that's the way you upgrade it is there some mechanism by which they can get in there [TS]
00:08:32 ◼ ► Turn only looks identical in operates identical from an interface perspective but internally is twice the clock speed [TS]
00:08:50 ◼ ► Well so here's here's the deal with the upgrade ability this is definitely one of the things that many different people [TS]
00:08:56 ◼ ► suggested they suggested that there was a part of the watch that would become obsolete [TS]
00:09:04 ◼ ► or whatever that should be fine in prison with us for most of the cost is you could swap out those internal stuff that [TS]
00:09:10 ◼ ► probably cost less than the band they're probably you know fifty bucks for the last one over ever it is. [TS]
00:09:22 ◼ ► Apple has always chosen when they had a choice between keeping the same thickness angries battery life [TS]
00:09:26 ◼ ► or make a center they would just make it thinner and that's where imaging I'm ready for the the i Phone four S. [TS]
00:09:34 ◼ ► We all assume this is the first Apple Watch and just like the first Apple phone I'm going to call the Apple phone. [TS]
00:09:41 ◼ ► I switch it around so the Apple phone from now on that thanks like that Apple touch we all assumed they're going to [TS]
00:09:50 ◼ ► when they can that they're not going to say you know what let's keep the Apple Watch case exactly the same size [TS]
00:10:00 ◼ ► Maybe other components smaller something or have they have the S one beast's wobble in and out [TS]
00:10:04 ◼ ► and that's the way it will do upgrades a river like that. This gets back to the product cycles on the wash. [TS]
00:10:10 ◼ ► Do we think they're going to come up with a new watch every year every two years every five years I think they'll do a [TS]
00:10:16 ◼ ► If they do a new one every year will they try to make it better or will they keep it the same size [TS]
00:10:19 ◼ ► and make the battery think like this all those stores upgradability Never mind that Apple really is not big on [TS]
00:10:24 ◼ ► upgradeability period now they're maxing out with their i Phones now with their i Pods those days are long gone like my [TS]
00:10:30 ◼ ► first mac that I ever got was motherboard upgraded from Maclin twenty K. To a Mac. [TS]
00:10:35 ◼ ► Plus something officially Apple used to sell and do the current Apple is a long way away from that. [TS]
00:10:41 ◼ ► So I have a hard time believing unless there's some really good financial reasons having to do with the way watches are [TS]
00:11:00 ◼ ► Now I'm not going to rule it out entirely simple because everything we know about how Apple sells technology has to be [TS]
00:11:06 ◼ ► reevaluated in terms of well this isn't really technology this is fashion so maybe a new plan [TS]
00:11:10 ◼ ► and I don't know enough about fashion enough is any precedent for this in like the watch world of replacing the [TS]
00:11:17 ◼ ► But right now it seems to me that the upgrading thing is one of those things that nerds would like Apple to do kind of [TS]
00:11:27 ◼ ► or can you just another motherboard upgrade my macro to a new MacPro instead of having to buy a new one. [TS]
00:11:32 ◼ ► The answer from Apple is no we cannot we will not do it as buy a new one I just use this one. [TS]
00:11:41 ◼ ► Yes hundred percent feasible but I don't think it's something that that Apple is going to do. [TS]
00:11:54 ◼ ► Yeah I would also bet strongly against it not only for all the reasons you mentioned but even even. [TS]
00:12:00 ◼ ► You ignore the fact that they would probably almost certainly make less money over time doing it that way I don't think [TS]
00:12:08 ◼ ► and their future changes to the watch by by a commitment whether you know what they said [TS]
00:12:14 ◼ ► or whether it's been implied by past performance to keep the upgrades available so you know look at look at the massive [TS]
00:12:21 ◼ ► poop fit that the world through when I change the dock connector into the Lightning connector [TS]
00:12:26 ◼ ► and I was like ten years right. Yeah ten ten years with the same connector I think it was. [TS]
00:12:33 ◼ ► and thinking Apple did it just to make more money like that is a common a very very common opinion of that changes [TS]
00:12:43 ◼ ► If they ever made the watch of great a bill the expectation to keep it a great deal in the future it would be so high [TS]
00:12:54 ◼ ► and have so many angry people every time they made a backward incompatible change. [TS]
00:12:58 ◼ ► And so that would that would either cause a bunch of poop fits from their customers on a regular basis like every few [TS]
00:13:08 ◼ ► or it would constrain them from Oh well we'd like to make this change in next year's version [TS]
00:13:15 ◼ ► but that would break compatibility with upgrades and so we kind of can't or shouldn't do that [TS]
00:13:20 ◼ ► and I don't see Apple ever wanting to be constrained that way in the design of such an important part of their lineup. [TS]
00:13:25 ◼ ► So who what who does upgradability benefit that's the real question like What are the benefits of operating is it a [TS]
00:13:32 ◼ ► benefit to Apple is it a benefit to consumers who would like I think most people coming in from the consumer's [TS]
00:13:37 ◼ ► perspective is hey if I spend there imagining for you know the case of for sake of argument that they have enough money [TS]
00:13:46 ◼ ► and then they're further imagining that despite having all that money they also don't want to spend that money again [TS]
00:13:51 ◼ ► any time soon as they would like to protect their investment in itself a lot by saying I spent twelve hundred bucks on [TS]
00:14:04 ◼ ► I don't want to spend all that money again and then this is same thing people want to upgrade prices for everything [TS]
00:14:11 ◼ ► That I didn't have it in my purse that deal Plus was he probably died in today's my try like three grand [TS]
00:14:16 ◼ ► but anyway that the upgrade will cost less money than buying the entire thing out right again so that is a consumer [TS]
00:14:21 ◼ ► benefit. I bought this thing once the better thing is out but I don't want to buy the better thing. [TS]
00:14:30 ◼ ► and just swap out the parts that are not good for the better parts to save money that doesn't benefit Apple at all. [TS]
00:14:35 ◼ ► As Mark I was saying before it isn't going to make more money no this is not going to make more money overall they will [TS]
00:14:42 ◼ ► the average selling price of the of their watches will go down. People can do these upgrades. [TS]
00:14:49 ◼ ► but does it benefit consumers in a way that Apple feels like we should do this because it will make the experience [TS]
00:14:53 ◼ ► better for consumers I mean think like if you had to pretend you were you know magnanimous apple [TS]
00:15:00 ◼ ► but we feel replacing the parts does not give the cohesive experience of being to be designed to watch [TS]
00:15:09 ◼ ► and if you just take the Inside Out of the Apple you know there's all sorts of crazy B.S. [TS]
00:15:14 ◼ ► but some of them have some merit unlike our look at they're designing a product that is arming Syria's parts that you [TS]
00:15:22 ◼ ► and put the S two in suddenly your watch gets faster and it takes less power maybe for a generation or two [TS]
00:15:36 ◼ ► and just make it the same all the time fashion has to change so I think this is mostly a techno fantasy having to do [TS]
00:15:44 ◼ ► with people who probably would never drop that much money on a watch anyway even if they could afford it because they [TS]
00:15:51 ◼ ► but if I didn't do that I would still have my instincts that think it's a ridiculous expense and [TS]
00:15:56 ◼ ► but I would want a new thing anyway that I would want to pay for it and it's a weird. [TS]
00:16:00 ◼ ► I don't I don't think this actual character case you can bring out the user story index cards. [TS]
00:16:07 ◼ ► I don't think I will character that that needs upgradability for the watch to be a viable thing exists I think it's [TS]
00:16:18 ◼ ► and I think that is way more plausible because Apple already does that with stuff they have now they will you know take [TS]
00:16:26 ◼ ► But like give me your old thing for a discount on the new thing that I entirely see as being caused by especially if [TS]
00:16:38 ◼ ► or trade an approach is way more likely because they already do it for certain certain things you're right about that [TS]
00:16:46 ◼ ► It avoids all the issues of the upgradeability kind of like constraining their options [TS]
00:16:51 ◼ ► and people's expectations there like it avoids all of that and it sounded very mentally friendly [TS]
00:16:57 ◼ ► and it seems economically somewhat responsible if you're if you want to upgrade you can get a good amount of money for [TS]
00:17:06 ◼ ► when you need serious money for because you know the the metal itself is valuable. [TS]
00:17:17 ◼ ► or like say do the recycling because they will give you good money for a gold trader. [TS]
00:17:22 ◼ ► You know what I'm thinking about in this is taking just a half step backwards is a lot of us will spend somewhere [TS]
00:17:31 ◼ ► between five hundred thousand dollars every year or every other year on a new phone. [TS]
00:17:39 ◼ ► and let's say it's an even thousand dollars to make the math easy and let's say an average salary in the U.S. [TS]
00:17:51 ◼ ► and you have fifty thousand dollars salary that's two percent of your what is a gross salary is is one thousand dollars. [TS]
00:17:59 ◼ ► So if. You make one point five million dollars which granted is an unbelievable shed load of money. [TS]
00:18:07 ◼ ► Then thirty thousand dollars is two percent of it and so what I'm driving at is even if an apple watch is thirty K. [TS]
00:18:17 ◼ ► and a half as probably more people in the United States do than I care to admit to myself then getting a new thirty [TS]
00:18:25 ◼ ► thousand dollar watch every couple years it's the same is one you know one of us getting a new i Phone every year [TS]
00:18:34 ◼ ► And although the market is surely smaller than the millions upon millions upon millions of i Phones that are sold in [TS]
00:18:40 ◼ ► Yulee it's still not a bad set up especially since I would assume the markup as we spoke about earlier is just [TS]
00:18:49 ◼ ► Yeah it's worth reiterating again that we keep concentrating on the high end just because this type of product is [TS]
00:18:54 ◼ ► different for Apple this type of fashion product where the price is so crazily out of whack. [TS]
00:18:59 ◼ ► But they're you know volume wise they're going to sell. Apple hopes tons of the cheap one. [TS]
00:19:05 ◼ ► And so such a small it will be like the mac pro such a small number of these expensive watches are going to be sold [TS]
00:19:11 ◼ ► that I doubt first of all I doubt Apple will break it down for us because they never do [TS]
00:19:18 ◼ ► and try to say it's reasonable to assume that percentage wise you know ninety percent of Apple watches over the cheap [TS]
00:19:24 ◼ ► one and then ten percent of the super expensive one and yeah you do make a lot of money of that [TS]
00:19:28 ◼ ► but like really this is the thing about this this type of market is Apple wants to go all the way up to the top [TS]
00:19:36 ◼ ► and it's maybe it's about exactly I'd love to see the breakdown of like how many macros are sold versus how many you [TS]
00:19:43 ◼ ► know of the reasonably priced Macs I think will be even more extreme with this expensive watch we're just obsessing [TS]
00:19:51 ◼ ► and we just can't figure out how it's going to work within Apple's current business [TS]
00:19:55 ◼ ► and customers in the way they sell things and everything else. Or sponsor this week is a new sponsor. [TS]
00:20:12 ◼ ► Since two thousand and eight they've been designing and building apps for i OS Android [TS]
00:20:20 ◼ ► So I've actually done this because for a while let me give you some of the stuff they've done here. [TS]
00:20:25 ◼ ► Mobile is developed the precision I was eight interface for circle news three which is shipped today. [TS]
00:20:30 ◼ ► Circa separate the Circa app it's really popular. I've heard of it I've not tried it yet. [TS]
00:20:35 ◼ ► Yeah it's very very popular William a mobile apps did their to their new interface for the version that ship today [TS]
00:20:40 ◼ ► which is huge. They also designed and built the responsive web platform logo and identity for friends at need. [TS]
00:20:45 ◼ ► In the addition dot com Those people need the mobile apps built a lot of that for them they built all over the identity [TS]
00:20:55 ◼ ► or need they also make their own products to your ship one called Best dish which is an ongoing user judge competition [TS]
00:21:02 ◼ ► that celebrates and rewards the best dishes around town and across the country. Your sponsored D.C. [TS]
00:21:08 ◼ ► Mobile works can help with everything from identity design to building full stack Iowa social networks they also have [TS]
00:21:14 ◼ ► one of their own products called elixir E L I X R And it's it's kind of like Instagram for drinks it's pretty cool if I [TS]
00:21:26 ◼ ► You know so they have their own products you can hire them in a higher capacity they've worked with many great [TS]
00:21:30 ◼ ► companies including i Home unique low Marvel and even Tumblr which is where I know them from initially. [TS]
00:21:37 ◼ ► They've built everything from firmware delivery systems to Ward winning recipe apps. Everything top to bottom. [TS]
00:21:44 ◼ ► Now the reason of them from tumblr is because the original tumblr app for i Phone We did actually have an i Phone app [TS]
00:21:53 ◼ ► and we didn't have enough staff to you know just hire just have smells do it. Mobile apps actually made one. [TS]
00:22:00 ◼ ► Called Tumbler ed and it was there were a few out there by the people that theirs was by far the best. [TS]
00:22:05 ◼ ► So Tom we just bought it and we paid them for years to maintain it for us an upgrade and everything [TS]
00:22:12 ◼ ► when it came time for me to need someone to build my paper app for Android I went directly to them because I knew them [TS]
00:22:22 ◼ ► and because they really are like I would not a trusted that actually just anybody you know you know how much I love [TS]
00:22:32 ◼ ► Knowing that it would be a good fit because I already had them before and knew they were very good people. [TS]
00:22:39 ◼ ► and also really talented like their I can't say enough good things about their work. [TS]
00:22:46 ◼ ► So they built the Instagram for Android and it was just I had to do almost nothing. [TS]
00:22:50 ◼ ► I didn't even give them source code I don't even give them assets even just pull assets out of the out of my i Phone [TS]
00:22:55 ◼ ► app for me when it was stuff where they made their own because they have their designers there. [TS]
00:23:03 ◼ ► Documentation and they need the whole app and they didn't have to bug me for anything. It's so easy to work with them. [TS]
00:23:08 ◼ ► Anyway for more info about mobile works or to get them involved with your next project check them out at mobile X. [TS]
00:23:17 ◼ ► Dot com Thanks a lot to our friends at Mobile ox for sponsoring really I cannot recommend it enough. [TS]
00:23:23 ◼ ► All right let's keep talk about Apple Watch. Do we have to. Yes we do. It isn't even out yet. [TS]
00:23:31 ◼ ► We've got several more months of this and we have months of follow up. It's never going to end. [TS]
00:23:35 ◼ ► Another thing that we had a lot of discussion about why is how do you sell a ten twenty thirty thousand hour watch in [TS]
00:23:46 ◼ ► and an anonymous Apple employee wrote in to say many existing Apple stores have private business preaching rooms with [TS]
00:23:54 ◼ ► the entire product line not tethered to tables. They exist as a space for Apple to meet with businesses. [TS]
00:24:02 ◼ ► These spaces are a perfect place to showcase high end watches to customers who would like a private area away from the [TS]
00:24:07 ◼ ► crowds. All I really want to know is how do I get that kind of sex. Because you gotta buy my prose. [TS]
00:24:17 ◼ ► but you're evil because there are Apple store our local Apple store just moved in a few spots down in the local mall [TS]
00:24:29 ◼ ► But goodness before it moved it was like a locker room in there no matter what time of day you went in so I did not [TS]
00:24:42 ◼ ► or woman who is going to buy a thirty thousand dollar watch. Not about how you look at what you were just asked. [TS]
00:24:49 ◼ ► I would like to see the Apple Watch edition they say well you have to come to the back with us. [TS]
00:24:53 ◼ ► This as Marcus said the last show I think it's clear that Apple's stores are due for a redesign or an overhaul [TS]
00:25:02 ◼ ► and presumably someplace where you could sell really expensive gold watches will be part of that overall [TS]
00:25:07 ◼ ► but in the meantime whenever that happens to land in the meantime the fact of these rooms apparently exist that we [TS]
00:25:12 ◼ ► don't know about because none of us except for Marco would ever be invited into them. [TS]
00:25:17 ◼ ► It's nice to know that they have been out for some existing stores at least. Exactly all right. [TS]
00:25:23 ◼ ► There was a tweet from Scott McIntyre He noted that something that I had not realized that the Apple Watch edition [TS]
00:25:40 ◼ ► but only by a shade I think Apple Apple Watch edition is worse because the Ferrari the way better than I watch [TS]
00:25:46 ◼ ► and you can forgive a lot of you can forgive a lot for a Ferrari isn't just a Camry with a gold coating here it's like [TS]
00:25:52 ◼ ► going now it's just a fee it with a gold coating right. They still know you're on her feet. Federica is going. Tell me. [TS]
00:26:00 ◼ ► Anyway so by the way just while we're on the topic of Federico certain or a pattern I was interesting. [TS]
00:26:06 ◼ ► So there's rumors that there's going to be a twelve inch quote i Pad Pro coming out like possibly next spring [TS]
00:26:18 ◼ ► On a recent episode of what's new protocols connected I was with the names. So the new product called connected. [TS]
00:26:25 ◼ ► Reason ever heard of that Federico mention in passing is that he said he wouldn't buy that i Pad fro [TS]
00:26:31 ◼ ► and I was thinking like if this thing is real if Federico Verty she does not want to buy an i Pad Pro who will. [TS]
00:26:42 ◼ ► However I will never talk about i Pad Pro since like before that I was really sad that was me saying all that stuff in [TS]
00:26:50 ◼ ► Yes I will buy it I think I said the line obviously Well the way I use my i Pad is not as a you know I use it like a [TS]
00:27:03 ◼ ► when Edge magazine shrink to the small truck to the small from I think next gen also shrunk with no magazines going [TS]
00:27:12 ◼ ► I want big not not twenty seven and she no but like a twelve inch I think that's fine and I want to be faster [TS]
00:27:24 ◼ ► but it just I think I tried to force myself to forget that if you want an i Pad that in almost no way resembles an i [TS]
00:27:32 ◼ ► Pad Now it's still a big screen that you hold in your hand it to resemble a knife always except it's slightly bigger [TS]
00:27:39 ◼ ► and you know as more RAM involve a ball blog idea totally resembles an i Pad And anyway did we even finish this tweet I [TS]
00:28:00 ◼ ► The straps are interchangeable like they showed in the video that the straps coming in [TS]
00:28:03 ◼ ► and out of the major selling point of the logic can't believe some people saw them well you can swap it now because a [TS]
00:28:07 ◼ ► little bit of a crown is color coded so what so what you look at the little cut little crown is red. [TS]
00:28:13 ◼ ► Can you only get red bands now use black ones you can use white ones I don't know any about fashion [TS]
00:28:25 ◼ ► and match them remember I think was Schiller talked about oh you can have you know a blue phone with a red case for [TS]
00:28:31 ◼ ► this mood in a in a white case for that mood or something like that if you know exactly what he said but [TS]
00:28:35 ◼ ► but you're exactly right that it was they were talking about flipping things up in into liberally getting clashing [TS]
00:28:45 ◼ ► and if you don't want that buy get one with a neutral call your over the Blackground as I'm sure there are that they [TS]
00:28:49 ◼ ► have I think the only color grounds I saw was like a maroon ish red that went with like the dark red band [TS]
00:28:54 ◼ ► and then a black one but you know the fact of the Crown's bass does not mean the straps [TS]
00:29:06 ◼ ► Speaking of a friend of the show Jason Snell I was reading his apple watch edition review should we just call this the [TS]
00:29:13 ◼ ► Apple Watch Apple like the Ferrari La Ferrari so anyways he said in his review Yes there's a special box it's covered [TS]
00:29:26 ◼ ► and on the back of the box space is a slot into which you plug a Lightning connector. [TS]
00:29:31 ◼ ► That's right the Apple Watch edition is so fancy that the box is its own accessory [TS]
00:29:36 ◼ ► and I bring that up for a couple reasons firstly I didn't know that that was a thing and second [TS]
00:29:42 ◼ ► or secondly that how what how is this that how is that something that Apple considers the right thing to do [TS]
00:29:52 ◼ ► and tell me that oh a ten thousand dollar watch is way too expensive look at what they're doing for the freakin box I [TS]
00:29:58 ◼ ► wonder the minute. Doesn't come with a charging cable is that yeah I can understand. [TS]
00:30:02 ◼ ► Basically a doc like you know a member of the i Phone has become a doctor and the original came with a doctorate [TS]
00:30:10 ◼ ► but it seems like if you buy the Apple Watch edition it comes with essentially a dock which also happens to be the box [TS]
00:30:16 ◼ ► which is a nice place for you to put the watch when you're not using it which also charges it. [TS]
00:30:20 ◼ ► But I'm sure Apple will sell the little charging doohickey thing for all the regular people who don't buy the edition [TS]
00:30:30 ◼ ► but this type of luxury thing of like how can we make this as fancy as possible they do that with all their products [TS]
00:30:39 ◼ ► But it's all disposable stuff you throw away the cardboard box you throw away the little plastic pieces that you peel [TS]
00:30:43 ◼ ► off and everything. This I assume you won't throw away because it's actual accessory. What else is in here. [TS]
00:30:50 ◼ ► Oh a lot of feedback about Chip and PIN. You want to cover this John because I'm going to stumble over it. [TS]
00:30:57 ◼ ► I don't understand Also we're getting glimpses of what payment is like in the rest of the world from individual people [TS]
00:31:10 ◼ ► Won't be getting to pimp anytime soon and said we're moving over to the next year chip [TS]
00:31:17 ◼ ► nor will be will we be required to enter a pin during transaction so that's kind of crappy will have chips in our cards [TS]
00:31:24 ◼ ► but we'll have still have to sign a name on a piece of paper for transactions that require that type of thing. [TS]
00:31:40 ◼ ► and credit cards Coakley called just contactless you pay a chip unable to MIL's are dedicated contactless points [TS]
00:31:46 ◼ ► or anything under twenty pounds and I have no idea how much that is a real thing if Apple Pay were to arrive in U.K. [TS]
00:31:54 ◼ ► But I do wonder whether it would succeed to our payment system isn't as archaic as the US with contactless becoming [TS]
00:31:59 ◼ ► relatively. Well established popular are the benefits of Apple Pay had cracked enough to get people to switch. [TS]
00:32:05 ◼ ► This goes back to Tim Cook's big thing about it's not just that you get a wave in front of a thing to pay for your [TS]
00:32:10 ◼ ► stuff it's that you get to not have to bring your wallet with you you don't have to bring are going to be undergoing i [TS]
00:32:17 ◼ ► If you want to go out and you want to have a way to pay for things you can just bring your phone [TS]
00:32:21 ◼ ► and I guess you just hope the battery doesn't run out before the bar tab comes at the end of the night anyway is right. [TS]
00:32:28 ◼ ► Apple Pay is a lot a lot easier to sell at sort of the dawning of contactless payment here in the U.S. [TS]
00:32:41 ◼ ► It seem like all the deals Apple announced that the people who are accepting payments the suction of like McDonald's [TS]
00:32:46 ◼ ► that was international but a lot of the other stores look like they were US only. So since we live in the U.S. [TS]
00:32:56 ◼ ► Because everything here is so horrible but you know I don't know how I was going to do it in other countries. [TS]
00:33:07 ◼ ► The fraud policy of the banks heavily favor the card holder card total colored card holder can pretty easily have [TS]
00:33:16 ◼ ► In Europe the banks are not so lenient with the card holders and it's much more difficult to have charges removed. [TS]
00:33:21 ◼ ► and PIN is so prevalent across the pond that's why waiter brings a charging device to you rather than whisking your [TS]
00:33:25 ◼ ► card away to the back so that's another you know differences in the different pain environment of who who accepts the [TS]
00:33:38 ◼ ► We're all used to this is one good thing about the rest of us from consumer's perspective sort of kind of is that if [TS]
00:33:45 ◼ ► or some sort of fraud happens we all just zoom over call the credit card company notice take care of it like a creditor [TS]
00:33:51 ◼ ► coming to eat all that because they make so much more money having huge interest rates on everyone doesn't pay their [TS]
00:33:55 ◼ ► bills on time which is why they still make tons of money in the U.S. But and so the toll. [TS]
00:34:00 ◼ ► I'm going to eat all the other charges we just had yet another one of our credit cards stolen online a couple weeks [TS]
00:34:09 ◼ ► but we know we're not going to pay for that well apparently in other countries it's not that way [TS]
00:34:13 ◼ ► and so there is a demand to be more secure and not just have you know to hear hear your way [TS]
00:34:18 ◼ ► or take my credit card walk away with it I don't care where you go if you skim it or buy something with it online [TS]
00:34:23 ◼ ► or whatever I'm just going to have those charges reversed and they'll send me a new card I want to pay for any of it. [TS]
00:34:27 ◼ ► But that's not true in other countries so they have much more secure payment systems that's interesting. [TS]
00:34:31 ◼ ► And his final point is something I've learned firsthand at one of the first e-commerce sites I made I guess about ten [TS]
00:34:41 ◼ ► Is that a lot of these things you see on websites and in payment processing things like the C.V. [TS]
00:34:46 ◼ ► Code where you have to enter those little three digit number to pay for something with a credit card or signatures [TS]
00:34:52 ◼ ► or anything like that. That's entirely at the discretion of the person of the company selling something. [TS]
00:34:58 ◼ ► So when you do credit card transactions online you send the information to the payment processor [TS]
00:35:05 ◼ ► and you can decide I'm going to go forward with scores of you know above whatever value so well they'll send you back. [TS]
00:35:18 ◼ ► but the everything else in the address matches do you want to perceive this transaction if you say yes you know the [TS]
00:35:24 ◼ ► and a credit card processor there is some relationship there over who covers what percent of fraud or whatever. [TS]
00:35:30 ◼ ► So it's up to it's up to the merchant basically to decide how how you know how flexible do you want to be [TS]
00:35:36 ◼ ► and I could say as someone who's implemented this you tend to be motivated highly to be very flexible believe it [TS]
00:35:42 ◼ ► or not because if you are super picky and like well their address says you know one two three Main Street [TS]
00:35:48 ◼ ► and the credit card address on file has one two three main S T N S T is not the same as street [TS]
00:35:56 ◼ ► and so doesn't give it a perfect score a match on that we want to go forward if you can. [TS]
00:36:00 ◼ ► Only went forward on like the highest possible score you would never make any money because you know you would never [TS]
00:36:04 ◼ ► accept anyone's credit cards you know they got the code almost right or they got it right [TS]
00:36:10 ◼ ► but didn't add like the plus for the end of it do you want to go for everything lowers your score if you know exactly [TS]
00:36:18 ◼ ► and usually you're willing to go forward even if they miss tons of stuff like if they're slightly off on their address [TS]
00:36:23 ◼ ► don't quite get the name right didn't enter the zip code but the card number is right and don't have a C.V. [TS]
00:36:32 ◼ ► and the other percentage of the time you will see that in the workout so that's something else to keep in mind with all [TS]
00:36:38 ◼ ► Individual that's why that's why I imagine I don't know this to be the case that's why I imagine a lot of places now [TS]
00:36:44 ◼ ► don't require you to sign your name anymore is because the risk environment has changed they felt like they were not [TS]
00:36:49 ◼ ► getting any additional security from having somebody scribble something on a piece of paper for their five dollar [TS]
00:36:58 ◼ ► All right George tell me about streamlined Apple Watch shape ideas you know that was not from last week [TS]
00:37:05 ◼ ► and remember what I was thinking of I know the fraud topic was member of the first avalanche I was saying I was [TS]
00:37:11 ◼ ► disappointed that it looks like a little lunch box on your wrist just like a little rectangle with straps coming out of [TS]
00:37:16 ◼ ► it I was hoping that they would do something to blend the strap into the main part of the watch in a way that was like [TS]
00:37:28 ◼ ► but five years from now won't be quite as chunky and it's best to go with an aesthetic that will seem natural then [TS]
00:37:38 ◼ ► and there are lots of ideas about from listeners about what they could do with a more streamlined shape if they had a [TS]
00:37:45 ◼ ► sort of a taper from the big thick part with the battery in the screen to the strap they still have removable strap the [TS]
00:37:54 ◼ ► but people are full of ideas of what they could do with that extra volume one of the most popular ideas. [TS]
00:38:01 ◼ ► Well those little wedges belief in the fat part of the in part that's just another opportunity to shove a battery in [TS]
00:38:07 ◼ ► I don't like that idea because one I don't like the idea of having battery out there [TS]
00:38:11 ◼ ► or my around my wrist because looking at my own batteries can get very hot and catch fire and stuff [TS]
00:38:19 ◼ ► and I feel a little better about that into I don't think working on batteries take very kindly to being bent which [TS]
00:38:27 ◼ ► Once you make the taper stiff then that is the number of different risks that it can fit on is drastically altered just [TS]
00:38:35 ◼ ► like you do not want like it's better after you've got the stiff little rectangular part right. [TS]
00:38:39 ◼ ► If you made little wings hanging off of the thing they were also stiff because they contain battery. [TS]
00:38:54 ◼ ► or it would have to I don't think there's anything useful you can do with that paper other than maybe put some sensors [TS]
00:39:03 ◼ ► and there are like seven accelerometer in there but I don't think you can use it for battery [TS]
00:39:07 ◼ ► and I don't think you can make it Stephan anyway is not the direction Apple went in. [TS]
00:39:15 ◼ ► We're also sponsored this week once again by Harry's going to Harry's dot com That's H A R R Y S dot com [TS]
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00:40:23 ◼ ► It's fifteen bucks for a starter set and you get a raise or moisturizing shave cream and three razor blades [TS]
00:40:33 ◼ ► They started just two dollars each and they go down all the way to like a dollar fifty eight [TS]
00:40:37 ◼ ► or something like that if by bunch so a package is fifteen dollars a sixteen pack is just twenty five dollars [TS]
00:40:45 ◼ ► They sent me a set I try to do it I would say Harry's blades are very comparable in the shave quality to fusion [TS]
00:40:55 ◼ ► non-privileged leads they don't really have a particular to look for to the program. [TS]
00:41:06 ◼ ► Now the best price I found on Amazon for fusion blades right before the show I took a look to make sure it was a twelve [TS]
00:41:21 ◼ ► and if you do your own comparisons you will see the Harry's blades are roughly half the price of high end other blades [TS]
00:41:28 ◼ ► from other companies anyway. I was also very impressed by the great packaging they had you know very classy. [TS]
00:41:35 ◼ ► Some might say hipster I would say classy because you know there's a lot from history culture that is quite good [TS]
00:41:41 ◼ ► and worth spreading around so I would say it's very very nice very you know just a classy design it's like kind of like [TS]
00:41:47 ◼ ► calls back to old school shaving designs without being like overly romantic about it just you know a nice classy design [TS]
00:41:54 ◼ ► they have a couple couple handles to choose from I like them both honestly handlers and heavy how they feel. [TS]
00:42:02 ◼ ► and again the packaging is amazing it just it's just overall very nice to deal with them. [TS]
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00:42:33 ◼ ► And of course you let them know that you came from here so they should keep buying sponsorships which helps everybody. [TS]
00:42:41 ◼ ► For five bucks off thank you very much to Harry for sponsoring the show again. OK so we got a lot of feedback. [TS]
00:42:49 ◼ ► Well I thought about the casing of the text watch what are we still talking about the watch. Yes I am. [TS]
00:42:58 ◼ ► John insists that we got to do all this follow that along is a quickie is Robert Thompson prob something I thought was [TS]
00:43:13 ◼ ► but they would use the little symbol on money doing slides like what we've got a president with Apple T.V. [TS]
00:43:23 ◼ ► But Robert Thompson points out that when they do happen T.V. and I'd forgotten about this they do lower case T.V. [TS]
00:43:36 ◼ ► or so we thought until Jim sent us something that says reference is a classic vocabulary with the all caps like Omega [TS]
00:43:46 ◼ ► and that other things are said to be that I'm not going to pronounce probably they do auto case in their name brand [TS]
00:43:53 ◼ ► Well so maybe I was trying to go with that and again I think it's crazy to do that [TS]
00:44:09 ◼ ► Is lower cased in the marketing logo worth the Apple logo followed by lower case T.V. [TS]
00:44:18 ◼ ► when it's built in a marketing way with the Apple logo followed by the all small caps watch is that way because [TS]
00:44:23 ◼ ► somebody thought it looked good that way most likely because it's written very small on the watch [TS]
00:44:27 ◼ ► and very small lettering looks great when it's in small caps. That is why it's that way. It is marketing reasons only. [TS]
00:44:33 ◼ ► It doesn't matter if you think you are going to put the little apple logo on the watch next to the word watch like [TS]
00:44:48 ◼ ► We've seen pictures of the back in the video so I'm pretty sure that does it doesn't matter it. [TS]
00:44:51 ◼ ► Either way it doesn't matter. They thought it looked good that's why they're there was not. [TS]
00:44:56 ◼ ► I guarantee you there was no thought put into oh well it's different from the way we capitalize Apple T.V. [TS]
00:45:01 ◼ ► I guarantee you no one brought that up and no one cares you can change the capitalization [TS]
00:45:05 ◼ ► and you can change whether you pull out the logo but it's going to be hard to change the name [TS]
00:45:17 ◼ ► but I feel like I still have not gotten used to mac book so I just I think I can hold a grudge against this one. [TS]
00:45:22 ◼ ► Mac book is permanently awkward I give you that power because such a great name and MacBook was so awkward. [TS]
00:45:38 ◼ ► All right and then John would you like to defend yourself regarding. I watch no I.Q. [TS]
00:45:56 ◼ ► Four hundred million to use the surface and a couple of commentators still call them I've had. [TS]
00:46:00 ◼ ► And so I assumed that you would place that in the follow up strictly to defend your erroneous I don't know that an [TS]
00:46:10 ◼ ► but no name that you pick can be defended against whatever the term is for likely an X. [TS]
00:46:16 ◼ ► Where the name brand becomes genericized into mean you know you have a Kleenex for me [TS]
00:46:27 ◼ ► I know I never anything to be generous of anything you're not defended against that by picking watched by picking i Pad [TS]
00:46:34 ◼ ► it little tabouli things are so defined by the i Pad product in the same way I guess tissues are so defined by the [TS]
00:46:44 ◼ ► Programs couldn't help but say all of those guys in a silent holding i Pads are not their Microsoft Surface tablets [TS]
00:46:49 ◼ ► but i Pad is the word that is the placeholder in lots of people's minds for a tablet thing even more so than any i [TS]
00:46:56 ◼ ► Phone is for a smartphone because that I think you know Android sells more than the i Phone [TS]
00:47:02 ◼ ► but Apple was so far ahead in the tablets they were only company made any tablet that anyone cared about at all that [TS]
00:47:07 ◼ ► was and it worth a damn at all for so long like it was a year or two years before I guess the Amazon tablet came out [TS]
00:47:13 ◼ ► or whatever that in the public consciousness if you were holding a thing that looked like a disinvite screen it was an [TS]
00:47:18 ◼ ► i Pad So now providers have paid four hundred million dollars to get service into the hands of only going to help [TS]
00:47:24 ◼ ► and the company which is called the my i Pad in the same way they might call a tissue Kleenex even those not Kleenex [TS]
00:47:32 ◼ ► but I mean point putting isn't is that no name you pick even if it's Amy you totally make up like i Pad or you know [TS]
00:47:46 ◼ ► There's more I know you know hey I was trying to curb it but we're we're almost on fulfilling time for that [TS]
00:47:52 ◼ ► but they told us he decreed that we will do all of the F.-U. Anyway so I like everyone else. [TS]
00:48:00 ◼ ► Hey if Steve were alive I can say the word I'm looking for but but retort I guess for lack of a better word. [TS]
00:48:10 ◼ ► But somebody posted a little while ago a really really really great write up about how the Apple keynote announcing the [TS]
00:48:19 ◼ ► six the six plus the watch perhaps would have gone different gone differently had Steve done it in the typical Steve [TS]
00:48:27 ◼ ► style and if the whole if Steve were alive thing also really turns you off just forget that and just read this. [TS]
00:48:35 ◼ ► This page which will put the show notes just as a general alternative approach to the Keynote [TS]
00:48:45 ◼ ► but there were some little idiosyncrasies about this that I didn't totally care for [TS]
00:48:49 ◼ ► but overall I do think that this approach to the Keynote just sounded better in principle to me than the keynote we got [TS]
00:49:02 ◼ ► but I definitely think it's worth those of you listening to to read it at your convenience because it was very good. [TS]
00:49:10 ◼ ► GIGOT e dot com And this is really my person in John moon cam and I'm positive I mispronounced that. [TS]
00:49:22 ◼ ► when he first saw it I thought oh God it's going to be you know it's going to be somebody complaining that Tim isn't [TS]
00:49:26 ◼ ► Steve basically and and I for some reason I eventually read it against my better judgment. [TS]
00:49:33 ◼ ► And it really did surprise me with you know I thought for sure again like I did that I thought was going to be just [TS]
00:49:48 ◼ ► but I think we've seen over time from other tech companies people who try to imitate Steve Jobs's presentation style [TS]
00:50:04 ◼ ► It's painful and you know if you just try to be yourself it's a much better idea anyway. [TS]
00:50:13 ◼ ► and there was a lot in there that I was like you know actually that's a really good point why didn't they do it that [TS]
00:50:19 ◼ ► way or yeah that would have actually been better liked and they plausibly could have done that and [TS]
00:50:29 ◼ ► and we've heard that we've seen other people talk about this to our friend Ben Thompson talked about this a lot as well. [TS]
00:50:45 ◼ ► but just by showing it just be like here's this thing we've got this really cool look and there it is [TS]
00:50:50 ◼ ► and there's the planet and the sun rises above the planet and then this watch comes in [TS]
00:50:57 ◼ ► and you see all the cool light reflecting off with an easy watch of spinning around for five minutes and it's [TS]
00:51:03 ◼ ► and it just really it assumes the presumption of the video was this is really cool and you need to buy it. [TS]
00:51:13 ◼ ► And here's this is going to be really big as opposed to the way Steve would usually introduce a new product categories [TS]
00:51:24 ◼ ► and I've had here introduce it kind of first by saying why it needs to exist why we need to want it [TS]
00:51:31 ◼ ► and then showing it to us and then saying you know here given all of the things I just said [TS]
00:51:40 ◼ ► And Tim really didn't do that with the Apple Watch introduction I was at I watch Tim didn't really do that. [TS]
00:51:49 ◼ ► and we're kind of left to our own devices to figure out well OK this thing is cool and it looks cool [TS]
00:52:00 ◼ ► Give us for whom we haven't been wearing watches since we got cell phones because cell phones made watches unnecessary [TS]
00:52:05 ◼ ► for almost everybody except for fashion reasons and even then it's not that common [TS]
00:52:10 ◼ ► and especially among younger people so he didn't do that so I think there is a lot of valid criticism to be made about [TS]
00:52:21 ◼ ► and this article on dot com was really good I thought it was you know parts it was like a little bit over the top a little [TS]
00:52:29 ◼ ► bit contrived but overall I'd say it was very good and way better than I expected from the premise. [TS]
00:52:37 ◼ ► I think I think what it leaned on a lot of is two things One the fact that we all miss Steve Jobs [TS]
00:52:50 ◼ ► and loose with the actual things that they were announcing it made Apple announced things that Apple didn't actually. [TS]
00:52:55 ◼ ► announce and boy wouldn't it be cool if Apple had said X. Y. and Z. and Did X. Y. and Z. [TS]
00:53:03 ◼ ► I don't think anyone disagrees that Steve Jobs is a better PRESENTER The root of it is most likely in that the [TS]
00:53:08 ◼ ► particulars of the person in that Steve Jobs has excited about different things than Tim Cook is excited about for the [TS]
00:53:15 ◼ ► price I think Tim Cook really is excited about the watches but in the stew hands in the air [TS]
00:53:18 ◼ ► and shaking his fist like I really believe he is excited but he's excited about different aspects of the product. [TS]
00:53:24 ◼ ► And Steve Jobs is excited about the same aspects of the product that we're excited about. [TS]
00:53:28 ◼ ► Cool technology ways to change your life with with technology particular small features you know the little Genie go in [TS]
00:53:36 ◼ ► and out of the dock like all the things we want to about Steve Jobs also would not attempt is excited about different [TS]
00:53:41 ◼ ► So to me the less relatable PRESENTER The main value to the articles providing what Marco got out is there was no one [TS]
00:53:50 ◼ ► there explained to us in the way that Steve Jobs felt like it was necessary to explain to us why we're doing this. [TS]
00:54:05 ◼ ► and big picture speak where Steve Jobs would break down a much more primal level and say here's a problem. [TS]
00:54:11 ◼ ► Here's what we thought about this before about that here's a solution we think you're going to use it for this [TS]
00:54:15 ◼ ► and there's been good Steve Jobs vision balance the reason I like this article is that like Wouldn't it be great if [TS]
00:54:20 ◼ ► this guy you really love is still alive and he announced things in a super dramatic way [TS]
00:54:26 ◼ ► and that I feel like it's just it's cheating I think you know this is not this article is not a guideline viable can to [TS]
00:54:46 ◼ ► and this continues that trend sort of better explaining what was wrong with Tim Cook's presentation you can compare it [TS]
00:54:54 ◼ ► and I think if his actual presentation happen the way they said it would be overblown for what they actually announced [TS]
00:55:00 ◼ ► you know our personal universe company Apple if Apple to the ones they do and it was Steve Jobs it would be ridiculous. [TS]
00:55:21 ◼ ► and it also depends on like the context I think a couple I mean this most recent probably like this most recent I [TS]
00:55:31 ◼ ► but was really good like this is the type of stuff that Steve Jobs wouldn't have known how to describe in interesting [TS]
00:55:37 ◼ ► way all of the the new language the development tools the showing new versions of the O. S. [TS]
00:55:45 ◼ ► and developer tool stuff was presented by people who knew about it in a style that is different Steve Jobs style [TS]
00:55:51 ◼ ► and I thought it was one of the better keynote for the audience that was given to maybe not to the press or whatever [TS]
00:56:00 ◼ ► You know it was jazz that ever had something to be jazzed about in that area you see presentation I think [TS]
00:56:07 ◼ ► or whatever I think that was extremely successful compared to the last job study there are these even in very bad [TS]
00:56:13 ◼ ► health there but he didn't have the type of stuff to announce that he likes to announce. [TS]
00:56:18 ◼ ► Steve Jobs is wheel house but there are other presentations than that are in the current Apple's wheel house. [TS]
00:56:28 ◼ ► when he didn't feel that strongly about something he did he was very bad in hiding that I think Tim Cook has kind of a [TS]
00:56:39 ◼ ► and he doesn't you know he doesn't understand that he needs to kind of lead us to that point before just telling us how [TS]
00:56:48 ◼ ► or he's excited about things that we're not likely I bet he if he presented to like the organization of people who [TS]
00:56:54 ◼ ► manage supply chains whatever their name is like he would be super excited about the details of those things you know [TS]
00:56:59 ◼ ► like he's he's excited about different things I don't want to hear us talk about finance or supply chains [TS]
00:57:06 ◼ ► or making deals or like they have an example if we ever get to it the Charlie Rose interview [TS]
00:57:13 ◼ ► and the interview that Tim Cook has given show the things that he's excited about. [TS]
00:57:18 ◼ ► They just happen to be the same things as Steve Jobs excite about he's just a different person. [TS]
00:57:24 ◼ ► and said that that article struck in the Steve Jobs fan section I think that is a reasonable approximation of what it [TS]
00:57:33 ◼ ► but it was not in the mood for Steve Jobs and fiction I would say that. Let's let's turn to the Tim Cook. [TS]
00:57:40 ◼ ► Charlie Rose in it because we're talking about it anyway. That was first of all very good. [TS]
00:57:47 ◼ ► and watching it with quick time player at like one point five six is not a fast speaker [TS]
00:57:52 ◼ ► and it got a little bit slow times but so I had to I had to get through it twice before I really. [TS]
00:58:03 ◼ ► Switch to other tabs and do a thing and all that's right up play in the background. [TS]
00:58:18 ◼ ► and you could tell like the real Tim is coming out when he's slightly off the cuff [TS]
00:58:26 ◼ ► and this is probably as far as he ever gets you know because he's of he's a very very controlled person in public he [TS]
00:58:37 ◼ ► But just seeing that a little bit more of his personality in this was I think extremely positive and interesting [TS]
00:58:45 ◼ ► and I want to see more of the Tim Cook that we saw on Charlie Rose like I think he should let more of that come out [TS]
00:58:53 ◼ ► because what we saw there was Tim really caring very strongly about certain things like privacy where like he came out [TS]
00:59:01 ◼ ► so hard in privacy We'll talk about that too I guess. Like Tim is not just some boring paper pusher. [TS]
00:59:08 ◼ ► He has a very strongly principled guy and he feels very strongly about certain things [TS]
00:59:18 ◼ ► You know possibly because it wasn't you know he didn't think it was the right time because there are some so much so [TS]
00:59:30 ◼ ► or whatever so you know maybe he's been going into it slowly but the Tim Cook that we saw on Charlie Rose. [TS]
00:59:37 ◼ ► I would like to see more from the hear read that was at a Bloomberg interview some lengthy interview with him [TS]
00:59:45 ◼ ► and got into it was with those covers by the way what was that. Yeah well I think those are real. [TS]
00:59:50 ◼ ► Yeah I thought they were fake for the first several tweets to go in the game and reverencing fibrous they were real [TS]
01:00:00 ◼ ► After I had forgot that was a paper magazine had a cover and I was just on line anyway [TS]
01:00:08 ◼ ► There was an interview that was like a condensed version of what I thought were the most revealing parts of the Charlie [TS]
01:00:13 ◼ ► and I get sad what what Tim Cook really cares about beyond the things beyond obviously his job which is managing a big [TS]
01:00:24 ◼ ► Is usually tend not to talk to the public about aspects of their job because who cares about SEO That's why I was [TS]
01:00:29 ◼ ► saying if Tim Cook was talking to a group of other C.E.O.'s of other people who have similar jobs managing large [TS]
01:00:33 ◼ ► organizations he would have a lot of interesting things to say to them but not to consumers [TS]
01:00:41 ◼ ► but is not a geek about like Steve Jobs was right he's not obsessed with one particular software feature [TS]
01:00:47 ◼ ► or one particular hardware feature and just marveling over it everything you can tell that when you're the C.E.O. [TS]
01:00:53 ◼ ► You can imbue the company with some aspects of your personality and like Mark was saying. [TS]
01:01:00 ◼ ► Tim Cook has been hesitant to do that so thus far kind of like just being the sort of guy behind the scenes like he has [TS]
01:01:06 ◼ ► been for so long but I think maybe in the mac pro you know what was that twenty eleven twenty twelve that's [TS]
01:01:14 ◼ ► when his personality started to come out a little bit more where he was starting to become willing to use Apple the [TS]
01:01:26 ◼ ► and those goals as expressed on Charlie Rose and his interviews are about the environment privacy and human rights [TS]
01:01:34 ◼ ► and diversity topics. Very little to do with Apple watches or IMAX or anything like that. [TS]
01:01:45 ◼ ► and saying I'm the leader of the biggest company in the United States may be the biggest company in the world. [TS]
01:01:52 ◼ ► I want to use that power to achieve things are important to me because I think they're good ideas. [TS]
01:02:00 ◼ ► Turning into you know an organization that just deals with the environment and human rights and privacy. [TS]
01:02:04 ◼ ► But in the course of doing the things our bill does making great products to make people's lives better that they [TS]
01:02:15 ◼ ► and saying here's what we really care about like a diversity reporter there was talk in the text interview about the [TS]
01:02:21 ◼ ► diversity report they put out I think you mention on the show saying what percentage of Apple's employees are what age [TS]
01:02:30 ◼ ► And Tim Cook saying that internally there was friction about like should we publish just because we look terrible like [TS]
01:02:39 ◼ ► and Tim Cook made the decision apparently over the objections of other people like no where we have to walk the walk I [TS]
01:02:47 ◼ ► If we're not doing a good job we want to be transparent about that we're going to put out this thing [TS]
01:02:52 ◼ ► You know Tim Cook saying a little text and things says we are not happy with these numbers. [TS]
01:02:57 ◼ ► How often do you see a gigantic company publish something that they know or centrally make them look bad [TS]
01:03:05 ◼ ► This report shows that we are not achieving our goal as you know as well as I want to. [TS]
01:03:10 ◼ ► We're not happy with this we're going to try to do better but here's what it is anyway. [TS]
01:03:14 ◼ ► So that's what's fascinating to me is that now the biggest company in the world is being run by somebody who cares [TS]
01:03:24 ◼ ► and his company where his mouth is unlike with the whole data center trying to run entire data center of renewable [TS]
01:03:36 ◼ ► We haven't money we just throw a data center out there and we just pay for electricity will be fine [TS]
01:03:39 ◼ ► but can we build gigantic solar farms in North Carolina do you just making it harder for yourself you just like it [TS]
01:03:50 ◼ ► and said look if you're looking for someone who's just going to make decisions based on return on investment get out of [TS]
01:04:00 ◼ ► We don't relate to it as much because like all we like to Steve Jobs he was totally into like the pixels in the cool [TS]
01:04:05 ◼ ► and Johnny Ive likes you know carving things with diamonds a robot can cook cares about privacy human rights [TS]
01:04:10 ◼ ► and environment and overall health and those topics although they may not be Technorati. [TS]
01:04:17 ◼ ► It's refreshing to see them sort of bravely and boldly both express and acted on by someone with as much power [TS]
01:04:23 ◼ ► and money as time goes well and I think what Tim is doing is not only like you know interesting [TS]
01:04:30 ◼ ► and progressive from like a social environmental perspective it's also just good business like he's not going to do [TS]
01:04:54 ◼ ► when you're as big as Apple as as they as we all know you get people attacking you for all sorts of crazy stuff you [TS]
01:05:03 ◼ ► and it is very important for Apple to maintain its reputation specially in fashion [TS]
01:05:09 ◼ ► but you know it's very important for them to not be known as a company that has all these like you know labor abuses in [TS]
01:05:15 ◼ ► China and not you know to the company that's destroying the environment all the data and everything else like [TS]
01:05:19 ◼ ► and not do as a company that sells your data to advertisers like it is very important for Apple to maintain these these [TS]
01:05:26 ◼ ► images to you know to to to address the issues that are coming up in technology so a few years ago those issues were [TS]
01:05:38 ◼ ► and accusations are being thrown around what do you do what do you do about it what are you doing about your companies [TS]
01:05:45 ◼ ► Tim Cook is getting ahead of these things when he can or at least responding to them when he needs to [TS]
01:06:06 ◼ ► and I think that again what we're seeing from Tim Cook all over the place he does things that are smart [TS]
01:06:13 ◼ ► And he you know because you know the thing on a stock like you it was addressing a question about environmental stuff [TS]
01:06:23 ◼ ► and everything it's like they're like that is not costing Apple a meaningful amount like it is not making them a lot a [TS]
01:06:33 ◼ ► and certainly is not making an unprofitable company to care about things like this. [TS]
01:06:40 ◼ ► and shutting down sometimes shareholder meeting probably helped their business because that was reported everywhere as [TS]
01:06:49 ◼ ► and he's principled like he does things that help you know I was trying to find the exact thing in that in that [TS]
01:06:58 ◼ ► but it was a similar question from the interviewer about whether there is some tension between you [TS]
01:07:08 ◼ ► and the question put to him cook in the role of someone who wanted to just go ahead with something because they were [TS]
01:07:13 ◼ ► like you know one of Johnny I've said it's not good enough or you said well we got to ship something now [TS]
01:07:17 ◼ ► and I can cook it maybe was a different question re would Tim Cook answer made the point that he's not a short term [TS]
01:07:26 ◼ ► when you're getting a market with like these things look like oh you're being so brave or whatever [TS]
01:07:31 ◼ ► but they also happened to be in the long run better for the company better for the planet better for everybody is just [TS]
01:07:37 ◼ ► that so much thinking especially in large corporations like I don't care what's going to long run just make your money [TS]
01:07:49 ◼ ► or two the right decision is about renewable energy to care about diversity to care about the working editions in China [TS]
01:08:00 ◼ ► But better for the company in the same way that Apple has proven like if we just care if we pay attention to the [TS]
01:08:06 ◼ ► and every little market category some people want to harbor a keyboard some people don't some people want to big [TS]
01:08:22 ◼ ► or is going to get the money now going to get a get it. Long term that's not a good long term. [TS]
01:08:25 ◼ ► Apple has focused on the product make a few products really awesome don't get into businesses where just for the hell [TS]
01:08:30 ◼ ► of it like one of things they're talking about is all the different kinds of products that our research [TS]
01:08:34 ◼ ► and decided not to make short term that looks dumb like seems like a waste of money. [TS]
01:08:47 ◼ ► And two people so focused on the short term it seems like they're making the wrong call [TS]
01:08:53 ◼ ► but it is actually the right thing to do and also the thing that will make Apple's successful years [TS]
01:09:00 ◼ ► You know whether investors care about that because they want to get in out of the stock of the average [TS]
01:09:05 ◼ ► or the average time a stock is held now these days is like less than a year when you know few minutes now. [TS]
01:09:10 ◼ ► Well hypothetical trading but yeah it's just a different mindset and it is the correct mindset [TS]
01:09:16 ◼ ► and it's kind of an that's nice that's fine for my own type of situation with well if you're Apple you can afford to [TS]
01:09:23 ◼ ► If you have that attitude that's your only chance of ever becoming a company like Apple. [TS]
01:09:27 ◼ ► Our final sponsor this week is our friends that hover once again which I now know I'm pronouncing correctly. [TS]
01:09:33 ◼ ► and all the various hover people who sent me quotes of them saying hover hover is the best way to buy managed to me [TS]
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01:10:41 ◼ ► twenty four seventh's you know various emails of like that and they also have during business hours phone support. [TS]
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01:10:57 ◼ ► and is right there able to help you you don't have to be transferred to a million people you know to wait [TS]
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01:11:27 ◼ ► and what they're doing you know one transfer ten transfers hundreds of transfer they will do it no charge. [TS]
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01:12:39 ◼ ► and I both received our new i Phone six is on this past Friday. We are recording on Wednesday night. [TS]
01:12:53 ◼ ► To recap I ordered a i Phone six space gray sixty four gig like pretty much everyone on Twitter [TS]
01:12:59 ◼ ► and I don't know what to think it is too big. Well the four point seven is too big it's too big. [TS]
01:13:10 ◼ ► Disagree I was pleasantly surprised at how not big this small one felt so I think the problem is is that I like using [TS]
01:13:36 ◼ ► when I hold my phone the way I'm used to which is my pinky covering the lightning port as kind of like the weight [TS]
01:13:45 ◼ ► bearing the load bearing the finger if you will my ring and middle fingers on the left. [TS]
01:13:51 ◼ ► This is my right hand ring in filming middle fingers on the left hand side of the phone my pointer finger basically on [TS]
01:14:07 ◼ ► Know totally how I don't know how you're doing that because it's what I'm used to. [TS]
01:14:11 ◼ ► I forgot to watch you more closely next time I see you didn't seem like the most precarious way to hold this thing like [TS]
01:14:16 ◼ ► I don't have my i Pod touch with if I did the reach test on the i Phone six to see what I can reach with my normal grip [TS]
01:14:24 ◼ ► but hearing you just described that that is not the way I hold the phone I have with the corner sort of nestled in the [TS]
01:14:29 ◼ ► I can reach everywhere across the face of the six of my thumb except for the farthest corner [TS]
01:14:42 ◼ ► or moving my palm at all just palm anchored in my all four fingers wrapped on one side of the phone the other car the [TS]
01:14:49 ◼ ► and my thumb sweeping the thing I can reach the top right corner I think we should bottom left corner I can reach the [TS]
01:14:58 ◼ ► but that's more than I thought I would be able to reach I was in visioning may not be able to reach any corners except [TS]
01:15:05 ◼ ► You with the bouncing on the pinky with your pointer finger on the Apple logo I don't know what you do [TS]
01:15:08 ◼ ► and put all four fingers inside of especially now that they have the power button on the side you can hit it with your [TS]
01:15:13 ◼ ► Yeah and to be honest I think you're probably right that I just need to give up several years of a habit [TS]
01:15:24 ◼ ► Saying this other grip even with the five size thing that grip is better with that one you're less likely to drop it. [TS]
01:15:31 ◼ ► No I'm less likely to drop it because I have my pinky blocking it from being dropped No that's you're just making this [TS]
01:15:36 ◼ ► little bounce cradle from and just handle flipping out of the things you know actually gripping it. [TS]
01:15:40 ◼ ► You're just sort of balancing it on it's like sheet music sitting on the sheet music stands on the center of going to [TS]
01:15:46 ◼ ► tumbling off mine I'm actually holding in my hand now in Casey's defense I hold it sounds like the same way as Casey [TS]
01:15:53 ◼ ► and it is it is a quite secure hole if you if you just hold it like with you know the thumb and you know your thumb. [TS]
01:16:00 ◼ ► Whatever that's called on one side and then all four fingers on the other side across the middle then it can fire up [TS]
01:16:06 ◼ ► and down whereas it's like if you take if you just hit the pinky and you bring it down on the bottom [TS]
01:16:11 ◼ ► and you're anchoring the bottom right corner exactly right. I thought that's my son moving anywhere. [TS]
01:16:18 ◼ ► Can't go down because it's literally in the palm and it can go up because I'm gripping with all four fingers on my [TS]
01:16:22 ◼ ► and the side of my hand like I have it in a vice grip it's not as if I don't have to daintily hold it [TS]
01:16:28 ◼ ► and have it sort of nestled in a holster shaped like my hand I'm actually holding it. [TS]
01:16:33 ◼ ► So anyway we could observe also causing intending issues as well because I'm holding it wrong. [TS]
01:16:41 ◼ ► Anyway I do like it if you leave aside the one handed use which I still haven't come to grips with be that my fault be [TS]
01:16:50 ◼ ► it the phones fault one way or another I haven't come to those upon haven't come to grips with one handed use [TS]
01:17:03 ◼ ► I do think it looks better although I don't I think there must be in my head because the four point seven inch screen [TS]
01:17:10 ◼ ► is pretty much identical to the five S. Screen isn't it. No better viewing angles better. Better color depth. [TS]
01:17:21 ◼ ► So here's the thing about the curve glass when I first got my phone and I did not have a case for it yet. [TS]
01:17:30 ◼ ► and the most awesome part about the curved glass to me was the swipe from the left edge to the right which is a back [TS]
01:17:40 ◼ ► and also an unlocked jester although obviously don't use that too terribly often with Touch ID it makes that gesture so [TS]
01:17:47 ◼ ► much nicer than it was on the squared off five S. but I had a apple leather case for my five S. [TS]
01:18:00 ◼ ► Ever used on any phone I had had bumpers before I came in we would use like battery cases of them at a conference [TS]
01:18:10 ◼ ► and the problem with the Apple weather case for the six is that the way it melts it it kind of covers up the nice bit [TS]
01:18:24 ◼ ► Yeah I am worried about cases on the curve thing that's what I was thinking about I was holding it how are you going to [TS]
01:18:31 ◼ ► and I don't know they they don't really work like I actually got to hold Casey's phone I had the exact same problem [TS]
01:18:40 ◼ ► and so I don't know what to do because I am enough of a klutz that I often bang my phone into things because I'm not [TS]
01:18:47 ◼ ► paying attention what I'm doing. Not gone well there's no new wood nearby but knock on glass not found bent aluminum. [TS]
01:18:54 ◼ ► Yeah exactly not convents a limb I haven't dropped a phone ever to the point that the screen shatters. [TS]
01:19:00 ◼ ► But I'm so scared especially since the back in the sides of the singer so darn slippers slippery or sleepy or whatever. [TS]
01:19:07 ◼ ► I'm so scared I'm gonna drop it especially since I can't anchored on my pinky ahem rip it [TS]
01:19:22 ◼ ► I'll probably buy it just because it's still cheaper than getting like I don't trust myself not to drop it we've got it [TS]
01:19:29 ◼ ► but I just feel better buying in the grand scheme of things I worry less about it so my policy on that is I stop buying [TS]
01:19:40 ◼ ► and my current policy is the first time I really need one and regret not having bought one. [TS]
01:19:52 ◼ ► when I take a case of I don't buy it on my Macs I've never really bought IMAX because I was. [TS]
01:20:02 ◼ ► But once I'm carrying something around I have dropped my i Pod Touch many many times just so happens to have been [TS]
01:20:07 ◼ ► broken and you have a case on if I can find a case that I like for the six assuming I buy one that is like this. T.P. [TS]
01:20:15 ◼ ► You Delkin case I have a my Pod touch is I really like this case and in this case totally annihilate the curve. [TS]
01:20:23 ◼ ► But if if the I just feel like this i Pod Touch case was does it's got like a five C. [TS]
01:20:28 ◼ ► It's like a little bath tub like a squared off bath tub. Fine I'll be fine with that I like the how the five C. [TS]
01:20:37 ◼ ► Without a case to see what it's like with cases as I would like the result of my trying the fix in person is that I [TS]
01:20:46 ◼ ► and now I'm doing just waiting for the October event to see if there's any i Pod Touch action happening there. [TS]
01:20:51 ◼ ► So are you implying that if there is no new i Pod Touch you're going to finally get an i Phone. Probably. [TS]
01:21:08 ◼ ► or Less because I think I think the bigger screens really require that harbor display scaler which is probably only in [TS]
01:21:17 ◼ ► the I don't mean a plus I just mean the six size like but no I don't simply put also an A.C.L. [TS]
01:21:22 ◼ ► or Put in a seven and it doesn't have a scalar and it sure doesn't. Yup sure does. [TS]
01:21:40 ◼ ► and I'm pretty sure that they would not have a device with that size screen in this day [TS]
01:21:48 ◼ ► and they also probably wouldn't make like a custom part for the i Pod Touch and nobody buys them [TS]
01:21:52 ◼ ► but they made a big deal about the scale of a my i Pad three can run you run double the i Phone apps on the i Pad for [TS]
01:22:00 ◼ ► They're not going to do it until they can put it in it are things like this not the big size because that one that's I [TS]
01:22:09 ◼ ► but to make a great i Pod Touch like that size screen for you know for a kid for the kids thing where you know want to [TS]
01:22:16 ◼ ► give your kid a phone but you want to be able to play I.O.'s games then it's got a bigger screen. [TS]
01:22:23 ◼ ► and I bet they still feel like an i Pod Touch thing they want to make I think that size a natural fit the bigger size. [TS]
01:22:33 ◼ ► and to get toward the six plus a couple other quick thoughts about the six the apple in their case no longer covers the [TS]
01:22:45 ◼ ► but is actually kind of convenient because there's no real headphone cut out anymore that you have to worry about. [TS]
01:22:50 ◼ ► And additionally there's no lightning port cut out anymore because I found that I think it was the Amazon lightning [TS]
01:22:57 ◼ ► cables were too thick at that the head in order to get into the little cutout for the lightning port on the five S. [TS]
01:23:09 ◼ ► and it makes the protruding lens not be an issue anymore but I don't know sitting here now. [TS]
01:23:16 ◼ ► I love I think the phone looks good I like having a little bit more real estate more than I thought I wouldn't fact [TS]
01:23:24 ◼ ► however every time I pick up Aaron's phone and she's staying with the five Best Buy your own choice. [TS]
01:23:39 ◼ ► Now what do you what do you think Marco first of all let me let me address the cosmetic angle. Both of our friends. [TS]
01:23:47 ◼ ► C G P gray on the most recent episode of hello internet which I highly recommend It's a fantastic pod cast [TS]
01:23:52 ◼ ► but in the Senate see G.P. Gray went on a nice rant in the last episode of hello internet where he basically said he. [TS]
01:24:03 ◼ ► and also our friend Virginia Robert's blog post I believe it was the other day we'll put that in the sentence as well. [TS]
01:24:19 ◼ ► and I think we're going to complain about to be around a glass I think I think they're right. [TS]
01:24:23 ◼ ► It doesn't it doesn't look as good like if you see the way the light reflects off of it it doesn't look like a plastic [TS]
01:24:29 ◼ ► covering it it does not look as good however I think it feels so much better that it I think is worth I think it looks [TS]
01:24:37 ◼ ► good too like the ugliest Phone design is five and five S. Design and if I had maybe the three G.S. [TS]
01:24:48 ◼ ► and always it was a super boring sharp edges no no interest where is the curve glass like that the whole thing is that [TS]
01:24:56 ◼ ► but it's actually made of glass you know it's not the first one to do a ton of the tons so the hundred people are right [TS]
01:25:08 ◼ ► and if they had like it I like that one of the Android phones that like it was on the front I like that one [TS]
01:25:13 ◼ ► but I was on this because it's glass and it's hard it's not some squishy little thing. [TS]
01:25:17 ◼ ► and especially the joint that it makes with the rest of the thing you know tight panel gaps Lexus the relentless pursuit [TS]
01:25:25 ◼ ► of professional ball bearings accent neutral anyway all that's what I think it reflects well on the device I can [TS]
01:25:34 ◼ ► understand some people being annoyed by the antenna lines on the back yeah that was that was the other thing like [TS]
01:25:40 ◼ ► when I think Virginia does does Well I think the antenna lines are indeed ugly I think the backs of these phones are a [TS]
01:25:48 ◼ ► I wouldn't say it's as severe as as with Gracie ripping I do think though those internet bands are indeed ugly [TS]
01:26:04 ◼ ► There are a number of areas in and around my house where used to be like right on the edge [TS]
01:26:08 ◼ ► and sometimes a drop the connection with why far. And with every previous phone up to the five S. [TS]
01:26:14 ◼ ► and Then the six that I've had for the last few days has not had a problem like in the same area as it has like two [TS]
01:26:24 ◼ ► and is able to transfer data just fine so whatever it's worth the wife eye is definitely better reception in this [TS]
01:26:31 ◼ ► current design and whether the due to something about something that requires the Baron's who knows. [TS]
01:26:37 ◼ ► but if that's what it takes to Goodwife I reception on edge areas of my house I'll take them all with the bands there. [TS]
01:26:49 ◼ ► and they want to have metal for like they have a classical on the five C. I think it's great. [TS]
01:26:53 ◼ ► but they obviously want to have a metal on that you can have the hand as you have that something that plastic [TS]
01:26:58 ◼ ► or some other material at the ready waiting it out so they decided We know we have to have a plastic part we don't want [TS]
01:27:04 ◼ ► to make plastic panels top and bottom we don't want to make glass panels from bottom. [TS]
01:27:08 ◼ ► We don't want to do all the things we've done before. We can shove it all through a little glass apple logo. [TS]
01:27:16 ◼ ► and what they've done with them is like like the curved glass interfacing with the aluminum. [TS]
01:27:21 ◼ ► They're showing off their ability to manufacture to tolerances by making the plastic exactly flush with the metal [TS]
01:27:31 ◼ ► or you can catch your fingernails on earth they ever become that way like after you know a month or two months [TS]
01:27:37 ◼ ► If they start to get on even an expanding contract at different rates or become warped [TS]
01:27:43 ◼ ► But you know these i Phone six is that we've all seen that are brand new from the factory. [TS]
01:27:47 ◼ ► I think them showing off again like panel gap though I look it is like one seamless material isn't that amazing I [TS]
01:27:52 ◼ ► grieve that from a distance looking at it like why those ugly stripes all over it but in the details close up. [TS]
01:28:01 ◼ ► I figured I'd call it would inlays where you someone I would have would work in the chat room anyway. [TS]
01:28:06 ◼ ► Like do you know where you cut out pieces of wood to precisely fit inside next to other pieces of wood [TS]
01:28:16 ◼ ► That's kind of what they've done they've got an antenna inlays they're not ornamental they're fairly straight forward [TS]
01:28:28 ◼ ► Again I think the forest design is still the best one because it took on a sort of evil [TS]
01:28:31 ◼ ► and incorporated into the design by making entire back glass entire front glass we all know the problems that were [TS]
01:28:39 ◼ ► But as something I hold in my hand and probably won't ever see the back of it like the six yeah. [TS]
01:28:44 ◼ ► Honestly I think you know I totally agree with with some of the concerns that it is indeed harder to reach things in [TS]
01:28:54 ◼ ► So certain things on Scheme are hard to Reka specially if you hold on the bottom in most of us do the upper corners [TS]
01:29:03 ◼ ► and the five point five that that it takes it in bigger directions you know it even more things are now harder to reach [TS]
01:29:10 ◼ ► without like an awkward regrip or reach over kind of thing. No question that part is worse. [TS]
01:29:16 ◼ ► However I think overall it's overall the sixty feels way better in the hand even with the awkward reaching needs. [TS]
01:29:26 ◼ ► Now have you noticed improved battery life because you granted these are new devices [TS]
01:29:32 ◼ ► and Stephen Hackett took me to task on that in Naturally any new batteries going to feel a little a little better [TS]
01:29:38 ◼ ► or feel like it lasts longer than an older battery but that being said that and I'm making up numbers here [TS]
01:29:50 ◼ ► or forty percent I don't have a battery percentage on my on my status bars this is all just visually [TS]
01:30:00 ◼ ► Ten or twenty percent more battery power remaining on my six than I ever did on my five S. [TS]
01:30:06 ◼ ► and I was curious Marco if you seem to have noticed similar results or if perhaps I'm just crazy. [TS]
01:30:13 ◼ ► I guess it's better and I don't have a regular schedule so like every day I treat my phone weirdly differently. [TS]
01:30:20 ◼ ► Yeah I know I think it's it's close enough like you know we're not talking about twice as long. [TS]
01:30:26 ◼ ► No no no no no you're talking about maybe twenty percent longer so it's I think it's close enough that it's within the [TS]
01:30:35 ◼ ► or the age of the battery being one year newer things like that that I don't I don't think we can draw the conclusion [TS]
01:30:47 ◼ ► and I think that it's always that if you had just simply gotten a new version of the phone you already had you'd like [TS]
01:30:52 ◼ ► well this battery is better that's just a fact of life with with the mind batteries even more severe laptop so you only [TS]
01:30:57 ◼ ► get a new one every four years. Yeah and it's even it's even bigger than the Hey I just saw the new version of the O.S. [TS]
01:31:04 ◼ ► but it's just because I rebooted because the battery thing is real measurable difference even just from a year old [TS]
01:31:11 ◼ ► Yes the new new battery is always such nice big when I mean I see we got my son and i Pod Touch [TS]
01:31:17 ◼ ► and like how old is that I bought that's not three years old two years old whatever it is. [TS]
01:31:21 ◼ ► When he got a brand new one is better is way better than mine and I should have given a mild one but I didn't. [TS]
01:31:28 ◼ ► Right so let's Any other thoughts about the six and then I'd like to talk about the six plus. [TS]
01:31:33 ◼ ► Well I think some of them I bridge the two is software thoughts like what it's like to use apps they're just bigger. [TS]
01:31:41 ◼ ► So in that case you and I have used the six now for about a week or whatever will live in a week. [TS]
01:31:46 ◼ ► It's weird because you know obviously a lot of that aren't updated yet which is unfortunate because they really do look [TS]
01:32:02 ◼ ► and you haven't even submitted it yet I know there's a long submission so you know if you're stuck in this mission Q [TS]
01:32:09 ◼ ► but if if you're a developer who's like well we'll get to it sometime soon you should reconsider that position you [TS]
01:32:20 ◼ ► and most importantly they don't work very well if you ever bring up the keyboard because the keyboard a scaled also [TS]
01:32:27 ◼ ► which means that everything on the keyboard is slightly differently sized than the native keyboard as in every other [TS]
01:32:33 ◼ ► app on the phone. And so you may come to typos because you like your it slightly off from what you're used to. [TS]
01:32:48 ◼ ► An example of third party ones I think it's kind of like you know so on our US it's like every Windows always maximized [TS]
01:33:00 ◼ ► and I was it's like everyone knows always maximize the way maximize means on Windows. [TS]
01:33:05 ◼ ► Everything is always full screen edge to edge unless we get a crazy i Pad resizing apps thing but we'll see about that. [TS]
01:33:11 ◼ ► And so when you get a bigger screen you know you don't just have you don't have more room to put apps side by side [TS]
01:33:21 ◼ ► and so some of the apps I think are suffering from not knowing how to use the space very well. [TS]
01:33:27 ◼ ► It's you know even looking at something like mail like I even I mean this isn't even I'm not even talking of the six [TS]
01:33:32 ◼ ► plus even just on the six I'm having this problem with mail where it just kind of looks like they don't know what to do [TS]
01:33:39 ◼ ► with the space yet like it looks like you've maximized a window on a on a new bigger monitor [TS]
01:33:45 ◼ ► and everything just spread out more and you know it's it isn't proportionally scaled it by accident [TS]
01:34:00 ◼ ► This was clearly designed for a differently sized screen and it's just being scaled up to to this new one [TS]
01:34:10 ◼ ► and it kind of looks ridiculous to an extent I'm getting that feeling all over the place with with this with the six [TS]
01:34:19 ◼ ► I did getting both my six plus was right a few hours ago so I haven't had a lot to understand that the reason I got [TS]
01:34:25 ◼ ► both is for developer purposes you know I think we developers have been lucky in all previous years for developing for [TS]
01:34:34 ◼ ► the i Phone or i Pad in that we've never really had to buy extra ones for him if I gave this rant last week I forgot [TS]
01:34:45 ◼ ► If you're an Android Developer the center take your developers generally have to buy extra phones beyond the ones they [TS]
01:34:52 ◼ ► Just because you need more stuff to test on people if you just bought a new i Phone every year [TS]
01:35:00 ◼ ► This was the first time I really felt like I had to buy an extra one because the six [TS]
01:35:05 ◼ ► and six plus are very different from each other not to mention all previous i Phones I think if you're a developer it's [TS]
01:35:12 ◼ ► very clear it goes from you know just looking at the sales numbers even though they're combined. [TS]
01:35:17 ◼ ► Looking around seeing what is selling I even I asked a guy an Apple store today you know what roughly this is the sales [TS]
01:35:25 ◼ ► mix between the two and he said well you know they're getting a lot fewer of the six pluses. [TS]
01:35:31 ◼ ► but if they had them both in stock they probably Sun about equally because every since so many people asking for the [TS]
01:35:38 ◼ ► So I think this is very clear like we're not going to have one of these being the massive majority winner over the [TS]
01:35:46 ◼ ► other one. We're going to see the I think both of these are going to be major selling devices. [TS]
01:35:51 ◼ ► It's important for developers to be able to test on both of them because they're different. [TS]
01:36:00 ◼ ► Please make sure I've had interfaces and landscape it has a scalar and it runs at three X. [TS]
01:36:08 ◼ ► and the way you hold is different the ergonomics are different where each controls might be different. [TS]
01:36:24 ◼ ► and the big one I got an unlocked one at full price in the same capacity same color black sixty four so that I could [TS]
01:36:32 ◼ ► swap the sim into it and so what I'm going to actually do is I'm going to switch to the big one for like a week [TS]
01:36:39 ◼ ► or there just so I can get a feel for what it's like to use one so I have some idea of what I should be developing on [TS]
01:36:45 ◼ ► it like where should controls go how should things work like I think it's important for developers to familiarize [TS]
01:36:51 ◼ ► ourselves with both of these devices because they're huge not in size Well that's two [TS]
01:36:59 ◼ ► Anyway all that being said I think the six plus is going to have this problem even more of having apps just kind of be [TS]
01:37:09 ◼ ► but even after you have that your absolute OK you make your apple run in this in this banding rectangle. [TS]
01:37:32 ◼ ► And so income it was what I said last week where I think in a world where the Apple Watch is commonplace I think the [TS]
01:37:39 ◼ ► five plus the six plus will make more sense because a bigger phone is hard to take in and out your pocket [TS]
01:37:51 ◼ ► and to do minor actions on you don't need to take out your pocket as much so I think next year [TS]
01:38:00 ◼ ► US liner that the large size line will be more compelling for more people because it's mostly sitting in your pocket [TS]
01:38:06 ◼ ► and you're just not going to watch all day and you're using it when you have to handle vailable. [TS]
01:38:11 ◼ ► This year I think it'll be it'll be very successful but a lot of like us won't be switching to it. [TS]
01:38:31 ◼ ► We actually saw each other Marco and I this past weekend and I had gotten a few friends together over the weekend [TS]
01:38:39 ◼ ► and one of my friends Phil actually had gotten his six plus that Friday this past Friday [TS]
01:39:00 ◼ ► Secondly it was it was just it just felt to me a little bit wrong like the the six still feels like a phone to me. [TS]
01:39:10 ◼ ► Granted I just spent a little while earlier telling you I do think it's a little too big [TS]
01:39:20 ◼ ► and huge to the point that I almost I think mentally associate it more as a very small i Pad [TS]
01:39:32 ◼ ► Oh yeah I think I think if the if the i Pad was the better selling device they might have called this the i Pad Nano. [TS]
01:39:42 ◼ ► I did briefly use it in landscape mode in mail where it had the split view going on [TS]
01:39:51 ◼ ► and I really thought that was really nice to have that extra bit of context as you're going through email. [TS]
01:40:00 ◼ ► To many other apps that will eventually support the split views but overall it just felt completely wrong to me [TS]
01:40:09 ◼ ► and i even if I was bumping into battery issues constantly like Mike earlier as I would be hard pressed to want to [TS]
01:40:22 ◼ ► To me I have my phone when I on the go and I have my i Pad when I don't need to create a lot of things [TS]
01:40:31 ◼ ► but I want something with a little more breathing room. I was the i Pad Mini I should say. [TS]
01:40:39 ◼ ► and do work I don't personally see were six plus fits in my life. But I mean apparently a bunch of people do think so. [TS]
01:40:49 ◼ ► But man it's just so you know the more I think about the six plus but I still haven't even seen in person [TS]
01:40:54 ◼ ► but the more I think about it in the abstract the more I relate it to my beloved still [TS]
01:41:01 ◼ ► but similarly trouble of the i Pad three in that it just seems like a compromise device. The three X. [TS]
01:41:08 ◼ ► Resolution scaled down I know some people say that you can't tell and doesn't matter and it looks great [TS]
01:41:19 ◼ ► And even if I can't tell it's just such an awkward like what am I gaining out of that like four hundred D.B.I. [TS]
01:41:27 ◼ ► A scaling down that's not gaining me anything right that is not it's making the hardware work harder. [TS]
01:41:33 ◼ ► Render at a higher resolution and then taking away throwing away a lot of that information [TS]
01:41:39 ◼ ► when it scales it down I don't know if they just couldn't hit the target you know they couldn't get screens that actual [TS]
01:41:57 ◼ ► or whatever like why why make that compromise. You don't have to because they can't do it for X. [TS]
01:42:02 ◼ ► That's why it's three X. Four X. Too much they can't even do Native three X. Three X. [TS]
01:42:06 ◼ ► and Scale down just the whole thing seems like a transition point toward something else because we had one X. [TS]
01:42:13 ◼ ► and We had two X. and It was a clear like we waited a while to us when we got it with a clean win three X. [TS]
01:42:23 ◼ ► Which we're not there yet fine but this just seems like a way station in between where we are now [TS]
01:42:36 ◼ ► but just the plus as a as a hardware device mostly defined by a screen because both are just one big screen I don't [TS]
01:42:45 ◼ ► I think your opinion might change if you see one you know academically I get your points about how the scaling is kind [TS]
01:42:58 ◼ ► and the screen just looks really really good you know you don't see the hairline showing when you scroll. [TS]
01:43:02 ◼ ► Single single native pixel lines basically hairlines scroll down what you can see them shimmer I think I don't. [TS]
01:43:12 ◼ ► Now voted your attention oh yeah there it is very you have to be scrolling the table you know extremely slowly to see [TS]
01:43:20 ◼ ► Also I mean I it's not so much it is really in the like in the idea that this this hardware is is compromised like it's [TS]
01:43:33 ◼ ► So this is all this is the compromise and I'm only in the same way that I sit there and just wait [TS]
01:43:47 ◼ ► and even that I got compromised because the very first retina wanted if I cared about like three performance [TS]
01:43:51 ◼ ► or whatever it would be which I don't but even just things like scrolling order like weight to the thing you want [TS]
01:44:02 ◼ ► I'm sitting here with this two thousand and eight macro not buying into until it's just the right thing [TS]
01:44:09 ◼ ► The plus is not the one like in turn you know I know where they're going they're not there yet this is a transitional [TS]
01:44:17 ◼ ► We will forget that it ever existed and you know the correct one that that is a better better fit between C.P.U. G.P.U. [TS]
01:44:25 ◼ ► Screen and resolution three X. Just I don't think I'll ever be happy with that. I don't. 3. X. [TS]
01:44:36 ◼ ► but I mean first of all I think you're holding the too high of a standard you know the way. [TS]
01:44:40 ◼ ► Oh you know regular people don't care is this is me personally no one else has those values I totally understand. [TS]
01:44:48 ◼ ► and you can get a new one every year for every two years for like three hundred bucks you don't have to worry about [TS]
01:44:59 ◼ ► Your phone decision is am I going to be OK use computer for the next one to two years. [TS]
01:45:02 ◼ ► It's esoteric like I just have specific demands of the heartbreaking people came into retina versus not right now this [TS]
01:45:11 ◼ ► when I look at the arc of the hardware if you are a hardware afficionado there are certain machines that are just like [TS]
01:45:17 ◼ ► that was just the right time just the right combination of the all the parts were in harmony no part was unnecessarily [TS]
01:45:28 ◼ ► Like the retina screen likely didn't do much with the screen they didn't change resolution that in changes size until [TS]
01:45:36 ◼ ► when they could have been compromised in between by tweaking the resolution increasingly be after they didn't this [TS]
01:45:42 ◼ ► three X. One just smells to me like we couldn't do for X. Y. and You know we had to do three X. [TS]
01:45:53 ◼ ► Scale down and here's your device and maybe the only hope this gives me is that maybe it means a plus size I thought. [TS]
01:46:00 ◼ ► Such actually is in the works because if you going to give a kid something to play games on [TS]
01:46:04 ◼ ► or watch a video on the back of a car and you don't want to give them an i Pad plus size i Pod Touch would be great [TS]
01:46:09 ◼ ► and maybe it's like well we could have had the super high end screen on the i Phone six Plus if we had another fifty [TS]
01:46:15 ◼ ► bucks but we knew we were going to use the exact same screen and the plus size i Pod Touch [TS]
01:46:19 ◼ ► and so we had to go with this crazy compromise but I'm just making excuses for them now does not. [TS]
01:46:27 ◼ ► or hardware level none of that has anything to do with how successful the product will be in the market. [TS]
01:46:31 ◼ ► I think also you know you you're calling this a compromise device you know similar to the i Pad three [TS]
01:46:40 ◼ ► and I think you're saying like design compromises had to result in something mediocre. Is that a fair characterization. [TS]
01:46:48 ◼ ► but like like River setting a dog he saw like a couple animation to look like him out of started a little more on the [TS]
01:46:59 ◼ ► but even though this is the more expensive model the I think the compromises on this are a lot less significant [TS]
01:47:12 ◼ ► Again I think you're I see what you're saying about how it's offending you like on a nerd level that I get I think the [TS]
01:47:20 ◼ ► overall device looking at it I'm holding one of my hand now looking at this device like I think this is rather than [TS]
01:47:27 ◼ ► saying it's a compromise device I would say it's more like a seventeen inch Power Book. [TS]
01:47:31 ◼ ► Remember that or a macro for a I was also compromised by the ridiculous keyboard floating in the giant sea of aluminum. [TS]
01:47:39 ◼ ► Of course you have a problem with the use of same keyboard on the on that thirteen inch Power Book [TS]
01:47:55 ◼ ► and you know I can certainly let standardize on the worst keyboard. Oh John are you ever happy. [TS]
01:48:03 ◼ ► Anyway I like the six plus does benefit from having I would assume exactly the same fitting tension cool designing [TS]
01:48:10 ◼ ► and everything like that all the things I say I like about the six of them do it just they are like I'm not saying the [TS]
01:48:26 ◼ ► and not maybe not all people maybe not even the majority will see it in the majority and how they might go for this. [TS]
01:48:32 ◼ ► Either way it's a radio people care about anything that says that they have this is totally immaterial Mazal has been [TS]
01:48:40 ◼ ► and said For them it's price you know do I want to under dollars more for the bigger ones as I said I think the six [TS]
01:48:46 ◼ ► It's so hard to tell now because this exposes are so incredibly supply constrained that there are we sold out [TS]
01:48:51 ◼ ► everywhere and they could fool fool people into thinking that they are the more popular model [TS]
01:48:57 ◼ ► but I think like you know if if they made a retina seventeen inch MacBook Pro today for my next for my next laptop I [TS]
01:49:08 ◼ ► might buy that because I'm almost always limited on what I can do on my laptop by the screen space [TS]
01:49:14 ◼ ► and yes it has a scaling mode but they make these really tiny and it's hard to see. [TS]
01:49:18 ◼ ► I would almost certainly by a seventeen and try to map a pro if one was available. [TS]
01:49:29 ◼ ► but it's sold because if it was like if that was your only computer and you only if you only had a laptop [TS]
01:49:35 ◼ ► and you were a power user and portability was a little bit less important then no screen space [TS]
01:49:41 ◼ ► and being able to you know use as much as you could in one thing because you had to be very productive on just a laptop [TS]
01:49:46 ◼ ► humid no external monitor. If those are your needs. That was a fantastic computer and those were granted. [TS]
01:49:54 ◼ ► Education needs. But that was a really great solution to it now I think there's a parallel to draw between. [TS]
01:50:00 ◼ ► That and your i Phone being your only mobile device if you don't have a tablet and possibly your primary [TS]
01:50:07 ◼ ► or only computer if you don't even have a P.C. or You don't use one anymore you hardly ever use one. [TS]
01:50:14 ◼ ► So many people use their phones as their only or primary computer these days. It does make sense to have a big screen. [TS]
01:50:25 ◼ ► and using in your hand because so many things on a computer are better on big screens [TS]
01:50:36 ◼ ► It's simply another option for people for whom this is their primary computer I think is a compromise implementation of [TS]
01:50:42 ◼ ► a device that everyone knows that there's a demand for which is a big honking phone I'm saying except that a big hunk [TS]
01:50:48 ◼ ► of phone is two levels of Commerce One cut categories big honking phone you're consciously choosing a happy medium [TS]
01:50:55 ◼ ► between all the other devices that you're not going to get to just can have one phone fine. [TS]
01:50:58 ◼ ► Once you establish that type of thing you want to make how do you make a really good big honkin phone [TS]
01:51:02 ◼ ► and the answer is not render three X. and Scaled down to H.D. With a G. View they can barely handle it. [TS]
01:51:20 ◼ ► and switch to it full time because like I'm exactly the kind of user who would like this like I feel like a big phony [TS]
01:51:27 ◼ ► like I'm not saying you know again that category of thing if it turns out that you want to big phone this is this is [TS]
01:51:39 ◼ ► and I get what it looks like is something that if they if they had a choice they would have done it differently [TS]
01:51:49 ◼ ► or you know just like something didn't work out so well it seems like to me. Yeah. Again that's fair. [TS]
01:52:00 ◼ ► Just just bothers me I mean my i Pad three is exactly the same deal gets too hot it's big [TS]
01:52:08 ◼ ► and I was happy with it because I was holding out for as long as I possibly going to get a retina screen [TS]
01:52:19 ◼ ► Someone like fairly direct and the four came out so quickly after I had four of lightning part right. [TS]
01:52:26 ◼ ► Yeah but anyway the many many parallels and I say this is like I'm still using my i Pad three [TS]
01:52:32 ◼ ► and this is part of Apple's curse that like I have not seen it is a hard I'm going to get replace it with an air of [TS]
01:52:40 ◼ ► and every time I said you know my pedestal pretty darn good the screen looks good I use it when I'm on my couch [TS]
01:52:46 ◼ ► and in my bed and it's just fine and I can go to three years getting a new i Pad and i bet Apple hates that [TS]
01:52:52 ◼ ► but that is a testament to the longevity of even the worst Retina i Pad they've ever it was a compromise device [TS]
01:53:03 ◼ ► Well like to me like on a personal level for a minute I think I would say now in retrospect now you know having seen [TS]
01:53:12 ◼ ► both the i Pad air and now big phones I would say the i Pad mini is kind of a compromise device. [TS]
01:53:23 ◼ ► Oh God I hope they stop selling that next month so we can stop supporting a five chips anytime soon. [TS]
01:53:27 ◼ ► The i Pad Mini doesn't fit in most pockets unless you unless you carry a larger bag [TS]
01:53:34 ◼ ► or a big jacket you know the i Pad Mini it's it's not always with you like a phone is also not as specious in feel as [TS]
01:53:42 ◼ ► the full size i Pad even though I notice same resolution but it's also that that is just much nicer [TS]
01:53:46 ◼ ► and also the fault of I've had a just a higher end device you know the the retina many because it's unsubsidized like [TS]
01:53:53 ◼ ► all the like all the i Pads It really is a very low end device it is. It is similar to the i Pod touch in like. [TS]
01:54:03 ◼ ► I think the current one was a fluke in that it had the same a seven as the big one the same [TS]
01:54:11 ◼ ► and everything like it was just you know slightly clocked lower and lower quality screen. [TS]
01:54:21 ◼ ► and having Oh now the retina Mini I think if I if I buy another i Pad will of course I'm going to buy that I bought it [TS]
01:54:30 ◼ ► I'm almost certain I'm going for the full sized one is I think the full size i Pad is a better i Pad like it's a serve [TS]
01:54:53 ◼ ► or next to the couch you know browse the Internet at you know on furniture. It's great for that. [TS]
01:55:00 ◼ ► I think for portable use the big phones are just going to eat lunch because they're just so much better at portable use [TS]
01:55:10 ◼ ► and their higher end devices there's way way more profit in them so they can afford to have better components better [TS]
01:55:19 ◼ ► and they're always going to have cell plan because you already have a cell plan like you don't to worry about in the SO [TS]
01:55:25 ◼ ► or pulling with your just in one like it's just such a more compelling argument for portable use to have just a little [TS]
01:55:34 ◼ ► and then have the i Pad if you're going to have a I've had it all have it be the in your house portable casual tablet [TS]
01:55:42 ◼ ► in which case the telling side I think is better than the mini you know my brain knows that you're right. [TS]
01:55:49 ◼ ► But God do I love my my retina i Pad Mini and I having had a third generation i Pad and that's Aaron's i Pad now. [TS]
01:56:07 ◼ ► when the twelve inch comes out the ten one ten one little bit of it maybe going been some some i Phone self I don't [TS]
01:56:51 ◼ ► and you are now sitting on the train as it says to that list and the team Michael. [TS]
01:57:30 ◼ ► So you're bending your i Phone already you have even gotten one yet now the i Phone thing this reminds me so much of [TS]
01:57:36 ◼ ► our you know the court screen in testing and scratching with glass and stuff like that [TS]
01:57:40 ◼ ► and I'm only I'm only going to slam this one video that is the only one I saw that was the one featured on Time dot com [TS]
01:57:45 ◼ ► that everyone linked to the guy bending it a guess is the guy bending his i Phone six Plus. [TS]
01:57:53 ◼ ► So it's one part if you're going to make a video of this obviously you're sacrificing a piece of hardware you like I'm [TS]
01:58:00 ◼ ► Like I was doing with the with the screen I'm going to stab her with a knife I'm going to this is like a torch to see [TS]
01:58:16 ◼ ► when she spent some time since it's such a big deal like this guy who's going to use a million devices this video is [TS]
01:58:22 ◼ ► Let me think for five minutes about how I can how much value can I get out of this device of bending this device how [TS]
01:58:32 ◼ ► and I think you would have to say like you just bending this thing or submitting it to a stress test [TS]
01:58:38 ◼ ► or even if you have a really complicated you know Dr drawing metal stressing machine they'll be like digital readout [TS]
01:58:46 ◼ ► and where the folk are MS And also there's like you have to compare it to something otherwise we have no idea if it's [TS]
01:58:51 ◼ ► better or worse than the other ones you have to bend the five S. You have to but you you can't just do it in isolation. [TS]
01:58:57 ◼ ► So he takes upon he bends it it's really hard it bends like so what does that tell me you bet your phone for hundreds [TS]
01:59:05 ◼ ► and It was harder it was easier it was like we assume it may be easier you know again doctoring to tell us exactly the [TS]
01:59:11 ◼ ► equations that you know how much more leverage you get on a longer phone and every extra millimeter gives us X. [TS]
01:59:18 ◼ ► and where you put the focus you have to compare you have to say stamp this screen with a knife stab the old screen with [TS]
01:59:29 ◼ ► but if you had to strap on the main thing we want to know is is this big giant phone more susceptible to bending then [TS]
01:59:37 ◼ ► Don't just assume that because you can bend a new phone you have therefore in part of the information that like OK well [TS]
01:59:44 ◼ ► and the only stories about the new phone therefore the new phone is worse no Ben the old phone too. [TS]
01:59:53 ◼ ► but as for bending it the only interesting information out of the vending was one that looked really hard to bend [TS]
02:00:00 ◼ ► Ben as they point out in the video event in the weak spot in the side where the volume buttons come through because [TS]
02:00:05 ◼ ► that's the part the little you know semicircular curve is the most weak because it's got you know it's got holes in it [TS]
02:00:13 ◼ ► All that said I completely believe the story that someone had an i Phone six Plus in the front pocket of their pants [TS]
02:00:21 ◼ ► and the reason I believe that is because cloth is very strong surprisingly strong especially to the strength of the you [TS]
02:00:28 ◼ ► know like pulling on it's not going to tear apart that's why we make pants out of cloth right they don't fall apart [TS]
02:00:36 ◼ ► So it can and you know big big man's thighs plus a bunch of really tight fitting dress pants pasta phone [TS]
02:00:42 ◼ ► and a pocket I can totally see them imparting enough enough force on a large phone to bend it. [TS]
02:00:50 ◼ ► But it's still that doesn't you know that doesn't answer any of my questions which are Is this a problem unique to the [TS]
02:01:00 ◼ ► and I've had many who knows we don't know. So I feel like this story is still an open question. [TS]
02:01:10 ◼ ► and because you get more leverage on it maybe a little bit of this responsibility can haunt apple in that if you're [TS]
02:01:19 ◼ ► making a device slightly larger people still might try to use it like an old device by putting it in their pocket is a [TS]
02:01:27 ◼ ► This it's in our pocket I'll do that too whereas I think no one was ever trying to shove i Pad Mini into their pockets [TS]
02:01:33 ◼ ► and if they did they would be just as bendy or even more bendy could get even more leverage on it. [TS]
02:01:51 ◼ ► Don't put it on the front part of the pants because just because I think that it's possible to put it in the front [TS]
02:02:00 ◼ ► Your leg the amount of force you need to impart on these metal things to bend them is substantial and [TS]
02:02:04 ◼ ► when you feel that happening in your front pocket God my God like I put my tiny little i Pod touch in my front pocket [TS]
02:02:09 ◼ ► sometimes and when I sit down on a couch I feel a little bit of tension if I over till I get my back up [TS]
02:02:18 ◼ ► I disagree with your statement that people should not put their devices in their pockets. [TS]
02:02:25 ◼ ► when you talk about like like for your back pocket like no one is no one's putting like their their phone in their back [TS]
02:02:34 ◼ ► My very limited understanding of these matters is that a lot of women do precisely that because their front pockets [TS]
02:02:43 ◼ ► but You're cracked the screen like just from like plop in your butt down something there's not enough cushion between [TS]
02:02:50 ◼ ► and a thin back pocket of your pants on the concrete you'll end up chipping the glass on a screen while you put you put [TS]
02:02:55 ◼ ► the screen side towards the butt or the legged screen so I didn't get it on are you if you had it. [TS]
02:03:03 ◼ ► and if you try to do that your front pocket he got a little fake pocket where the i Pod Nano goes there's a little [TS]
02:03:12 ◼ ► Well that's why your left pocket is made for devices because the the little change pocket thing is always only on the [TS]
02:03:19 ◼ ► right side. Yeah but that's only for lefties I agree with John. No you guys are wrong anyway. [TS]
02:03:24 ◼ ► Like putting in your pocket is like you can have in your pocket as long as you don't get that feeling like Oh my God [TS]
02:03:31 ◼ ► Right you know you that feeling when you when you sit down with it in your in your pocket the wrong way or it's [TS]
02:03:38 ◼ ► when you start putting it under tension like you're going to feel that you if you put enough force with your pants [TS]
02:03:45 ◼ ► and you feel it happening going oh it's fine I'm sure it's an instructor nothing will happen to it that's that's on you. [TS]
02:04:00 ◼ ► So it was heavier and got better battery life. Were people have thought that was the worst of us or a better device. [TS]
02:04:10 ◼ ► As you've said several times I go the other the other angle is well why do they keep making a thinner Could you don't [TS]
02:04:16 ◼ ► get too radically thinner in one big jump you have to get there by a little increment [TS]
02:04:20 ◼ ► and if you don't keep getting thinner every year you're never going to get to the end point and someone else will [TS]
02:04:24 ◼ ► and so I understand Apple's philosophy behind this I think there's room in their product line for one device that [TS]
02:04:32 ◼ ► I think overall they still need to keep going thinner because that's that's that's making progress I think that's [TS]
02:04:43 ◼ ► and if I was going to make a bomb I would make it with a big honkin sic i Phone six Plus we are moving towards a world [TS]
02:04:49 ◼ ► in this in the first year where there's been more than one new i Phone the five c I don't think counts. [TS]
02:04:54 ◼ ► This is the first year it has been more than one radically new i Phone And so you know if there's going to be like [TS]
02:05:00 ◼ ► obviously the only new i Phone of the year is not going to be some big think battery monster [TS]
02:05:05 ◼ ► but there is room in the lineup as you said for multiple entries and if they had say a third entry [TS]
02:05:17 ◼ ► and everybody has in the back of that would be fine. That said we all keep saying oh yeah we want. [TS]
02:05:24 ◼ ► We'd love that you've made a little thicker have more battery and battery twice as big or whatever [TS]
02:05:29 ◼ ► but I'm not entirely sure that is what we would actually want like you know we we haven't held a device like that we [TS]
02:05:36 ◼ ► don't know batteries are so frickin heavy that we don't know how that would actually feel. [TS]
02:05:48 ◼ ► They've probably tried that you know let's see how big we can make the battery and balance that they can it's [TS]
02:05:54 ◼ ► and I don't think they're bouncing in that way I think they had their design goals are based on. [TS]
02:06:02 ◼ ► or thinner than last year I think he killed them to do the three with the extra back. [TS]
02:06:07 ◼ ► and I think Jason snow also had a good point in his new show once a call I remember the number of things. [TS]
02:06:15 ◼ ► and one he was talking about how like it seems like Apple has like a like a like a target battery life [TS]
02:06:22 ◼ ► and I don't really feel the need to give more battery life then. Roughly what we have now. [TS]
02:06:27 ◼ ► Well it's a minimum like it has to be as thin as last year or thinner and I think it has a good battery life [TS]
02:06:36 ◼ ► but if you can't you know if you can reach those goals I think a barrier you can't be below that [TS]
02:06:41 ◼ ► and they get they had to compromise for the first round and make it a little bit bigger than the two [TS]
02:06:52 ◼ ► but the way to where you're going tomorrow is the key point to someplace on a chair on the C.C. One M. [TS]
02:06:58 ◼ ► and you know that it still bends that's why I mentioned not just making if they're going to put in more room for the [TS]
02:07:04 ◼ ► Have your what do you do with the heavier you could have your strengthening materials in there [TS]
02:07:15 ◼ ► or breaks apart like you have you have to just not apply enough force on these things the bend I could take my i Pad [TS]
02:07:22 ◼ ► put half on half off the table and lean on one end of it and break it like you know or bend it or damage [TS]
02:07:27 ◼ ► and in some way and that's why I think pockets in the pocket ability of this becomes a factor [TS]
02:07:35 ◼ ► and what forces are being applied to your bike just because you can kind of barely fit in your pocket [TS]
02:07:38 ◼ ► and then you sit down on concrete and you feel a bunch of clunks or you feel that stretching in your pockets. [TS]
02:07:44 ◼ ► Like don't ignore that feeling that it's not that they're not main made of adamantium or unobtainium [TS]
02:08:00 ◼ ► And when you plot the force in them don't put them in a pocket that's going to apply a lot of force to it. [TS]
02:08:09 ◼ ► When Whenever anyone brings up a problem with the new i Phone which happens every year. [TS]
02:08:14 ◼ ► Number one if you have to ask yourself Does this happen to every phone you know it's a problem with every cell phone [TS]
02:08:22 ◼ ► that comes out and you know therefore it's kind of you know probably unavoidable or at least somewhat reasonable. [TS]
02:08:30 ◼ ► when the new i Phone comes out if you can show a flaw with it you'll get tons of attention you'll get tons of page [TS]
02:08:42 ◼ ► You have a lot to gain by pointing out a major flaw in the new i Phone and this will happen every year. [TS]
02:08:53 ◼ ► First it was the antenna thing on the i Phone four antenna was a much more solid case than bending because the antenna [TS]
02:09:01 ◼ ► I can just round it like that and they're going to get with like well so that's fine [TS]
02:09:06 ◼ ► but show me with other phones which is essentially what Apple did when they did their video. [TS]
02:09:09 ◼ ► They didn't just say hey here's all the videos were here's my phone to let me wrap my hands around the denigrate the [TS]
02:09:15 ◼ ► way I look at this no signal as like OK well then show me you know last year's i Phone or previous ones [TS]
02:09:24 ◼ ► and say in this bed you have to compare it to something that we either are familiar with [TS]
02:09:29 ◼ ► or find acceptable which is why you know no one complained about bending with every single other I.O.'s device before. [TS]
02:09:34 ◼ ► Maybe all of the previous I was devices were more bendable than the current range. [TS]
02:09:44 ◼ ► Well try to bend all the other ones or don't bother telling me anything but bending is a crazy right. [TS]
02:09:50 ◼ ► Find other giant phones like you know try to bend the Samsung ones right of any age to see one such a couple of the [TS]
02:10:02 ◼ ► and then eventually the screen cracks because the plastic allows more bending the aluminum does [TS]
02:10:07 ◼ ► and once you bend the glass a certain amount of shatters you know you're right that it's all the sensationalism as you [TS]
02:10:19 ◼ ► but certainly the most popular in terms of like what people care about celebrity essentially i Phone [TS]
02:10:27 ◼ ► Yeah that you're going to get a lot of interest in the story the show something bad about them [TS]
02:10:36 ◼ ► or is it just one of those things in the way you do that is by saying how does it compare to products I previously [TS]
02:10:41 ◼ ► owned that I know you're with and the best way to do that is to compare to previous i Phones or previous i Pads [TS]
02:10:54 ◼ ► or not not based on the whole idea of like oh we're always complains about Apple stuff [TS]
02:10:58 ◼ ► and so I should not pay attention or oh that darn Apple they're always doing bad things so this is terrible. [TS]
02:11:08 ◼ ► and I can say this person did this comprehensive test that compared against all your things [TS]
02:11:15 ◼ ► Then I know I can ignore the story but I haven't seen that story and I get into arcs [TS]
02:11:21 ◼ ► but if that's the type of thing that you do you should be looking for a story that tells you whether this is a concern [TS]
02:11:26 ◼ ► So titles and it's a load bearing finger his critique actually where's your holier on Kasab [TS]
02:11:34 ◼ ► or the low bank fingerless because I disagree with Casey's holding technique and I think he's right. [TS]
02:11:40 ◼ ► Oh my God you know it's funny to me that both of you are the self declared official arbiters of everything of all the [TS]
02:11:53 ◼ ► You're holding technique based on the things that you would measure a holding technique on one of the discomfort. [TS]
02:12:00 ◼ ► One has to be clearly like this quite already around is arbitrary because you do it it's bad we're trained the way [TS]
02:12:07 ◼ ► What qualities of a of a way that you hold the phone are important might consider in which way of holding on is better [TS]
02:12:13 ◼ ► I don't even know what to say right now it's not the way you evaluate anything as if you know what are not you do. [TS]