84 Found (in 28 episodes)
00:24:29 at App Store search ads , you don't see a lot of indie app businesses repeatedly advertising.
00:23:52 before that, I think I've lost money on all of it. Maybe search ads in the App Store,
00:22:09 And for many indie apps, based on the costs of search ads , for example, in the App Store,
00:14:14 variety of places, like say something like search ads in the App Store or it could be
00:24:37 as we can, oftentimes using search ads where Apple profits, again, thanks for that. So,
00:25:54 might require paying for more search ads or paying for marketing somewhere. And that can
00:24:39 Because I keep trying various forms of paid marketing, whether it's search ads in the App Store
00:16:40 add search ads . And the reason why we all were kind of irritated by that for the most
00:20:55 paid placement, paid search ads in the app store, you think that's bad? Just
00:10:13 made app store search ads was in part to address that demand, but also because Apple is now
00:10:02 their own thing, app store search ads , which I funnel lots of money into kind of a scary
00:08:07 that's going to come in and just spend millions of dollars on search ads
00:27:52 you can turn it into like things, you could spend it on advertising and buy search ads ,
00:01:39 from search ads , it's not a big number,
00:01:31 And the search ads actually didn't end up costing me
00:01:14 - Went to Apple Podcasts, or I went to the Apple search ads
00:01:10 all of my search ads bids for the day.
00:04:20 That can also help judge things like how much you should plan to spend for search ads
00:28:19 and ranking of search ads as well.
00:25:33 that they decided they didn't want search ads anymore,
00:25:23 for doing search ads .
00:24:33 I think it makes me think of search ads ,
00:27:36 bad conversion rates and really high cost per install. And because search ads basic
00:26:17 can attribute installations to your app to whether they came from search ads or not.
00:25:50 install from the search ads. And the search ads have made up approximately 10 to 15
00:23:32 can do in search ads advanced is you can go through this list, you can check off whichever
00:21:47 search ads basic, is that one of the great things about the search ads implementation
00:20:58 And this is actually, so when they launched yesterday, they launched search ads basic,
00:19:58 a smart move, is, and Phil announced this on stage when they announced search ads or
00:19:38 this applies therefore to the search ads matching algorithm as well. So you need to do some
00:19:10 now learning kind of how the system works. So the main thing with search ads is that
00:18:54 search ads on the App Store. Now that you know roughly what you want to spend per installation,
00:16:31 of what I do in the app store with app search ads , we are brought to you this week by Eero.
00:10:01 what I have, and I think that's going to be mostly what search ads are good for, because
00:09:05 and honestly I don't think paid up front apps work that well in search ads , because you
00:08:47 per user. So this leads into I think the first major challenge of using search ads , which
00:08:04 of that same audience, and search ads largely have worked for me, and so it is the kind
00:03:01 straightforward that search ads are based on the cost per install, and if it's a paid
00:01:04 But anyway, so now they have search ads basic, and the old one is renamed search ads advanced.
00:00:44 for most of us, Apple launched a new search ads basic, which is a version of search ads
00:00:31 I've actually been using search ads for Overcast since the day they launched, and I'm still
00:00:09 So, Apple launched their search ads program last fall in the App Store, and a lot of developers,
00:22:33 about 10% of all my installs are coming from search ads .
00:22:25 are coming from search ads .
00:22:11 'cause when you do search ads ,
00:22:08 and I can correlate that with my search ads numbers,
00:21:55 - Yeah, I've been doing search ads every week,
00:21:42 And one way to work within it is search ads .
00:11:26 So something like search ads maybe makes sense,
00:06:31 when they were starting the search ads system.
00:02:18 is it worth investing in search ads ,
00:01:50 into search ads because it shows how important search is
00:23:39 or, you know, things like App Store search ads ,
00:17:21 And I've been trying as best I could over the last couple weeks as search ads became
00:09:12 There are some big limitations in the Apple search ads that other advertiser systems don't
00:08:05 All right, so moving on to specifics about the Apple search ads .
00:05:28 TTR is one of the last columns in the search ads .
00:04:32 search ads in it or if you're running a podcast, podcasts work this way too, as a seller of
00:01:13 Or in the case of search ads for apps, installing the app.
00:00:39 And this will lead into specifics about the App Store search ads .
00:00:10 So last week Apple launched App Store search ads finally after we first heard about them
00:00:35 search ads coming, they're purging old apps from the App Store, they're changing app review,
00:27:55 to me," and I can come into the search ads page and pay 49 cents for that user, I'm
00:24:32 Honestly, I'm excited about search ads , because if you look through their page, it seems like
00:20:49 You can get an example of this if you go to the search ads page in our show notes.
00:20:21 They are really doing App Store search ads .
00:20:12 All right, so let's talk about App Store search ads .
00:00:34 that search ads will be coming to the App Store.
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